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Christmas Program Sponsorships
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We are having a huge Christmas program once again and we are looking into selling advertising space in the program.
Have any of you tried this before?
If so I have a couple of questions and ultimately would love to talk in detail with someone that has experience in this realm.
1.) How did you decide how much space to sell?
2.) How did you decide on the pricing?
3.) How did you go about contacting sponsors?
4.) Did you give them a gift in return?
5.) How early did you star?
6.) Did you just sell space or did you sell like spots for logos?
That's all for now. If you have a ton of experience in this and have some free time to talk please email me at jcowen (at) centralwesleyan.org.
Thanks,
Hosh
Posted at 6:58AM, 2 July 2008 PST
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I helped 3 churches last year do this.
The basic rule of thumb is:
1. Figure out your church's maximum budget after all advertising is sold.
2. Figure out the cost of the program.
3. Subtract the two for the minimum advertising space to sell.
4. Price ads (usually 3 sizes is what we offered) based on selling 70% of the available space. This gives you room to cut down your church's actual payment towards the program.
If your church can afford $5000 out of pocket, and the cost to print the programs is $10,000, you need a minimum of $5000 in ads. If you have space for anywhere between 20 (large) and 50 (small) ads, sell ads for between $360 (large) and $150 (small). If you can sell ALL the ads, you'll end up with between $7200 and $7500, so your church only has to kick in $2500. If you sell only the minimum ads (70%), you'll end up with at least $5000 from advertisers.
Starting early makes sense. I believe we started as early as August last year and all 3 churches ended up selling all the space. Wasn't too overwhelming either.
Posted 5 months ago.
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Thanks VIP. I appreciate your advice.
Posted 5 months ago.
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