Yubari Melon KitKat
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Nikon D80
北海道札幌市
Found in Sapporo, Hokkaido, Japan @ 7-11. I'd actually known about this one before it came out. My friend Youko took a photo of this in the newspaper and sent it to me- told me that it was coming out 06.04.2007. I'd never heard of KitKats being promoted as news items before.
However, Yubari's a
special case . It's apparently the city in Japan in the most economic trouble (or at least, the one being targeted as so). It's been getting a lot of airtime on TV in regards to this. So I think this is one of many "pushes" that it's receiving to try and help jumpstart the
fragile economy (it's a rural town out in the middle of NOwhere; beautiful, but remote).
As for the taste, maybe I'm getting jaded, but I didn't feel that it tasted quite as good as the previous melon KitKats that I've had. I was underwhelmed. This one also cost more than the usual KitKats. They have them set up separately at some places so people can see them. They're selling for 140 yen/apiece whereas they're usually 110~120 yen/apiece. Is that extra money going to Yubari? Or is it lining some KitKat exec's pocket? Or is it greasing some wheels between Nestle and some gov't bigwigs? Hmmm... leave it to me to find a conspiracy in candyland.
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Comments
And this insides:
Posted 14 months ago.
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oooh that looks good!
Posted 14 months ago.
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Haven't seen that, but the description made
me LOL :D Looks like they're pushing every
avenue for the melon bit. Next thing you know
they'll be hawking Yubari Melon Underwear :P
Posted 14 months ago.
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Listen, Fried Toast ! Listen, I want to
thank you for posting these two pictures
because I'm sort of a food & Japan freak.
Posted 13 months ago.
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Can't say that I've ever met anyone that's
paid 1万円 for a melon, but hey- if that's what
floats your boat... (^_-)fortune cookie .
Posted 13 months ago.
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