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iab awards

Soap took out the FMCG category for creative on the Cornetto No Boring Bits Campaign at the 2008 IAB awards.

Attending the awards (From Left to Right) Nicole Still, Brad Eldridge, Bernard Cheng, Ross Raeburn.

We'd like to thank firstly, the man behind the mask - Mr Terry Hatchet, who without his chopping prowess, none of what we achieved would've been possible. He's one of Cuttaburra's finest.

Also a big thank you to Trevor Lowder, the Brand Manager who boldly allowed us to go where no cone has gone before online. More thanks to the rest of the guys from Unilever especially Nic & Bernie!

This was an integrated campaign so thanks and kudos go to the team from McCann for Above the Line and Media Buying. Plus, thanks to HOW design for sharing their brilliant point of sale material.

A big thanks also to Josh and the team from Mathematics for video production...

And, lastly... a super sized thanks to the Soap crew that conceived, pulled, pushed, massaged, finessed, built and delivered this great campaign.

oh, and thanks to LEo for taking the photo.

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Uploaded on May 4, 2008

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Haze Gun - Silver paint touch up

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Uploaded on May 4, 2008

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Haze Gun - Silver paint touch up

 © All rights reserved.

Uploaded on May 4, 2008

0 comments

Haze Gun - Silver paint touch up

 © All rights reserved.

Uploaded on May 4, 2008

0 comments