Chicago: Gold Coast
Aerial view of the Gold Coast, looking north to Lincoln Park, taken from the 96th floor Signature Lounge in the John Hancock Building.
The Gold Coast is a prosperous neighborhood, mostly consisting of high-rise apartment buildings on Lake Shore Drive, facing Lake Michigan.
The Gold Coast was an unexceptional neighborhood until 1885, when Potter Palmer, former dry goods merchant and owner of the Palmer House hotel, built a fanciful castle on Lake Shore Drive. Over the next few decades, Chicago's elite gradually migrated from Prairie Avenue to their new home north of the Loop.