The Post-It Notes Jaguar (the original photos!)
What we did to Walt's Jaguar in the parking garage on Friday (not that I was there or anything...).

UPDATE 1 (2006): I am amazed at how these photos have taken off, with hundreds of thousands of visitors to this page. They have been blogged all over the world and were featured as the Yahoo! Pick of the Day and on ABC World News. Read the story or View the ABC News Video.

UPDATE 2 (2008): After all the completely free publicity we generated for the folks from 3M Post-Its, they contacted me asking if they could use these photos on their Post It Notes back-to-school store merchandising this summer. When I asked what their budget was, they wrote back and said they didn't want to pay to use the photos. Instead, they copied what we'd done, took their own photos, and used them to create a national marketing campaign. So if you saw this in a store, you saw a copy created by 3M.

UPDATE 3 (2008): Oh my, it doesn't die. Links to some sites discussing 3M's marketing misstep are at the bottom of the page (Including Popular Photography and The Consumerist). Now as a marketer, I'm sort of feeling sorry for those guys. Lesson learned. Don't mess with social media unless you know what you're doing.

Thanks for pointing out in your comments all of the other places you've seen them:
VG (Norway)
Noticias Automotivas (Brasil)
Pocacola (Italy)
Hans-Wurst (Germany)
binte (Germany)
Deu Vos Guard (Spain)
Outono (Spain)
La Gatera Digital (Spain)
Think Wasabi (Spain)
Caradisiac (France)
Le Blog Auto (France)
Gigazine (Japan)
秋元 (Japan)
Metrashka (Singapore)
SPBCar (Russia)
Kadriks (Sweden)
Londonist (England)
Veloce Automotive News (England)
Info Overload (Scotland)
Damien Mulley (Ireland)
A Welsh View (Wales)
TBIT (Canada)
AJQKW (Chinese)
Autoblog (Chinese)
Limk (Turkey)
Jaggle (Netherlands)
ExoticsOnRoad (Netherlands)
VK Mag (Netherlands)
Autoblog (Netherlands)

Plus loads of coverage here in the U.S., including:
Yahoo! Pick of the Day
Dave Barry’s Blog
Digg Home Page
Minneapolis Star Tribune
Drivers Drive
Good Magazine
Daily Buzzer
The Blog
Dark Roasted Blend
Dream Chaser
The Car Showroom
Beyond Cars
Gangstas & Hugs
Public Forum
My Single Mom Life
About Miche
Elkit in Wonderland
The Daily Drip
Tony Rocha
Post-it Notes Rock Blog
David Thompson
The Finer Things
The Cash Box
Unexpectedly Bart!
plus many more I'm sure I haven't seen.

and last but not least:
Flickr Top-V Admin's Blog
Flickr Blog

And (2 years later) the (possibly) last word:
All About Content: 3M Carjacks The Post-it Note Jaguar
Popular Photography
The Consumerist
MicroExplosion Media
The Worst SEO Blog Ever
Can someone please explain...?
Autoblog (again)
A Photo Editor
What's Next Blog
AutoENews UK
Ogilvy PR
molt:n core
Social Media Revolution
The New Marketing
Free Thought Forum
Euro RSCG 4D
Between 0 and 1
Wheels Weekly
The Marketess
Her Media
One Half Amazing
Conversation Agent (a good read!)
and more...

IMPORTANT: All of these images are posted under a Creative Commons Attribution license, which means that you may post these photos on your site for non-commercial purposes provided that you ALWAYS ATTRIBUTE AND LINK back to the source (linking to this page is fine). If you'd like me to link to your blog from here, let me know via Flickrmail. If you would like to use these photos for commercial purposes, please contact me for a quote.
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