Richard Branson ready to spend millions opposing BA-AA deal
Richard Branson says he's prepared to spend millions to block a three-way marketing agreement among American Airlines, British Airways and Spain's Iberia, arguing it's bad for consumers as well as for Virgin Atlantic. "If it is approved, we believe Virgin Atlantic will be damaged... [along with] any smaller carriers on these routes," the Virgin president said Friday, adding that the three big carriers could dominate key routes and drive up prices. "This application is good news for customers," a BA spokesman countered. "They will gain greater access to discounted fares, smoother connections and more frequent flier benefits."
Virgin Atlantic "Hot Lips" Boeing 747-443 G-VLIP