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Winston-Salem State University - logo | by deftgurl
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Winston-Salem State University - logo

Winston-Salem State University

Re-branding campaign, print, billboards, direct mail


Agency: OTM Partners

Associate Creative Director: Woodie Anderson

Art direction, design: Woodie Anderson

(refinement of existing logo)




This branding initiative included refinement of the existing WSSU logo and creation and implementation of a university-wide branding style guide. The finalized campaign was recognized with several Service Industry Advertising Awards.


After the success of the initial branding initiative, a targeted recruitment campaign was developed for the WSSU Evening-Weekend College. The campaign ncluded newspaper ads, local radio spots and a micro-site related to on-campus open-house events. Overall enrollment in the university went up 17 percent as a direct result of both campaigns.


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Taken on August 21, 2010