Austin, TX / March 2011
I can’t believe it’s been a decade since the “Persona” project at SXSW. I partnered with CNN back in 2011 to create a crowdsourced data-driven adaptation of my “Persona” series. We created something on a larger scale than I had ever attempted. It was an experiment in both photography and anthropology. I focused on taking photos at the CNN grill, while more than 700 festival attendees made their way through the “Persona” trade show booth.
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