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What better way to your man's heart? All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971.

Title: The American florist : a weekly journal for the trade

Identifier: americanfloristw48amer

Year: 1885 (1880s)

Authors: American Florists Company

Subjects: Floriculture; Florists

Publisher: Chicago : American Florist Company

Contributing Library: UMass Amherst Libraries

Digitizing Sponsor: Boston Library Consortium Member Libraries


View Book Page: Book Viewer

About This Book: Catalog Entry

View All Images: All Images From Book


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Text Appearing Before Image:

54 The American Florist. Feb. /, growth. Do not attempt to take any cuttings at this time, for after the plants are through blooming is the best time for propagation, and any cuttings taken now are pretty sure to rob the plants of the bloom. These plants are very subject to attacks of both red spider and green fly, and should be fumigated or sprayed regu- larly. As the extremely hot, dry days of summer approach a slight shade will be found very beneficial to both the plant and flowers. Antirrhinums. The grower of antirrhinums has an opportunity now to select the best plants from which to propagate the stock for another year, as the plants are now producing fine spikes and it is possible to select the best types. Those that have fine large flowers set closely together on the stem, and yet not close enough to crowd, are to be preferred. The earliness of blooming is another matter to take into consideration. It will be found in raising these plants from seed that there is a great differ- ence in their time of blooming, and for winter flowering the earliest that there are of good type should be chosen. There are plenty of good cuttings to be obtained now for the laterals which grow from the axil of each leaf make the best cuttings and the flower is en- larged by their removal. Plants that are in bloom will be benefited greatly from now on by feeding either with liquid manure or a strong mulch, and the next growth thinned to eight or ten shoots, which will insure a much better crop for spring cutting than to allow all the small shoots to grow. Keep the plants tied erect all the time, for it takes but a few hours' sun to draw the tip up from a stem that leans away from the center, with the result that a crooked stem is formed, which greatly impairs its appearance. These spikes of bloom should be handled very carefully, especially the long sprays, for they are very brittle and break easily. It is better not to cut too many at once. When cutting hold them with the heads hanging down, and when there are as many as can be easily held in the hand cut, take them at once to the flower room, trim off all surplus growth and tie the stems a dozen in a bunch, then loosely tie strings around the center and toward the top of the bunch, and place the stems in a deep jar of water. This prevents crooked stems, so often seen, for the plant continues its growth after being cut, and if allowed to hang away from the jar the blooms grow crooked. Saginaw, Mich.—The Wm. Roethke Floral Co. expects to build a new greenhouse as soon as weather per- mits. Gary, Ind.—John Owens, proprietor of the Boulevard Heights Greenhouses, has purchased the Gary Floral Co., which has been in business about a year under the management of Mrs. Kay M. Wells. Woecestep. Mass.—Harry Q. Ran- dall has started in the cut flower busi- ness at 3 Pleasant street. This place formerly was owned by C. D. Mackie. Hereafter it will be known as the Ran- dall Flower Shop. Everybody wishes Harry success as he has been connected with the florist business in Worcester for the past twenty-five years. He has secured the services of William Soden, who has had much experience as a designer and decorator. THE RETAIL TRADE Conducted by Bobl. Kift. Philadelphia, Pa. Helen Gould's Wedding. The wedding of Helen Gould and Findley J. Shepard took place in the old Gould mansion, which commands a long range of view to the west and north, overlooking the Tappanzee, the widest portion of the Hudson River. The ceremony was performed in the south parlor, the bride and room stand- ing under a bower of tall Kentia palms and Areca lustescens—the foliage grace- fully drooping over at the top, form- ing a complete bower. Interspersed in this bower were Lilium longiflorums in profusion, which together with the white satin priedieu and the wedding aisle formed of white aisle posts (each post decorated with a bunch of white roses) and broad white satin ribbon, produced a very artistic effect. The palms used in the decorations were from Miss Gould's own spacious Spring Flowers BEAUTIFUL daffodils, tulips and jonquils in various bright colors growing in unique baskets and boxes, affording practical center pieces for informal luncheons and at homes. A variety of spring flowers fashioned into a French bouquet is unquestionably a handsome sur- prise bouquet of the season. Orchids 25c and 50c each. Gardenias 25c each. Fresia 25c per dozen. Purple and white violets, 60c to SI.50 per' hundred. Purple and White Lilacs, carnations 25cdoz. &up.


Text Appearing After Image:

Baskets of violets trim- med wich fan- cy silk cord, also maiden hair fern, 50c each and up. These dain- ty fresh little ideas continue to be a great favorite with flower lovers. Growing plants m handmade twig baskets, *1 50 each. The J1.00 box of cut flowers ready for inspection contains indefinitely a variety of mixed flowers. Positively the largest and most complete showing of fine fresh flowers. Every kind of floral arrangement by thoroughly ex- perienced florists. A. Lange, Florist 25 East Madison Street T.I. C.nt/.l J7T7-JT7B Automat!, «-072 A Good Newspaper Advertisement greenhouses. The ceiling of the parlor was garlanded with heavy strings of Asparagus plumosus interspersed with white roses, suspended in the garlands. Two broad mantels were banked, and filled with lilies of the valley. The fireplaces were banked with a fine var- iety of large crotons. Above the man- tels a fine effect was produced by clusters of long stemmed American Beauty roses. At the extreme south end of the house is the sun parlor. This room was draped with Alabama smilax and groups of growing orchids fastened to the walls. The music room was ef- fectively decorated with asparagus and Pink Killarney roses. The library was decorated with American Beauty roses and Asparagus plumosus; the dining room with Radiance roses and Alabama smilax. The buffet table was decorated with White Killarneys. These decorations were two feet 6 inches above the table and very effective. The table was gar- landed with smilax, white roses and lily of the valley. The hall was treated with a decoration of some very tall specimens of Caryota urens, or fish- tail palm. These plants were 12 feet high, and branchless except at the top. The graceful foliage produced a very pleasing effect. The flowers here were American Beauty roses (long stemmed) in deep vases. The art gallery on the second floor was decorated with foliage plants and long stemmed American Beauty roses; the other rooms on this floor with cut orchids (principally cattleyas). The bride carried a bouquet of lily of the valley and orchids (Phalenopsis am- abilis). The groom wore a boutonniere of gardenias. The ceremony was witnessed by a number of wealthy and some titled relatives; but one unusual feature of the wedding was the admitting of thirty-five or forty employes on the estate, to the ceremony. These men, headed by Supt. Robbie, filed into the main hall, then opening the ranks. The bride, leaning upon the arm of her brother, George J. Gould, descended the stairs and greeted her employes, al- most individually, by a bow and a smile. The employes remained until the marriage ceremony was performed. Some time after the ceremony, and characteristic of the now Mrs. Shep- ard all the reporters were invited into the house to view the decorations and the presents. The photographers, with their cameras were also granted the same privilege. The decorations were entrusted to Alexander McConnell, as have the other large Gould functions, since 1895. Mr. McConnell and Superintendent Robbie, of the Gould estate, both de- serve great credit for the manner in which the decorations were carried' out. A. F. F. St. Valentine's Day Suggestions. The constantly growing demand for novelties and attractive special holi- day windows is the best evidence of an increasing appreciation of the flor- ist's art, which, (until lately) as com- pared with other arts, has had but a small degree of general attention. Some of us think, because we sell flow- ers that only flowers should be dis- played in the window. But now a concentrated effort is being made and systematically undertaken, not only to attract by nature's beautiful flowers, but so to arrange and combine them as to make them still more attractive. In other words to give them a con- stantly different setting. Our old-time florists may say this is not necessary, but times are dif- ferent now and it is necessary in the flower business to take note of the larger advertising possibilities and the larger financial returns produced- by making the window a special attrac- tion as each national or other holiday appears on the calendar. Especially is this true of St. Valentine's day for it offers many pretty suggestions. The fashioning of an attractive heart—one of good size and dimen- sions—made of wire and about two feet in height, the wire bound with red' satin ribbon and on the upper left hand side an artistic arrangement of red roses (Meteors) or red carnations, will be an excellent setting for the center of the window. This should be suspended from the ceiling, or on. either side, as a more elaborate setting, make two artificial trees. Place the


Note About Images

Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original work.

All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971.

I wish I had a little girl handy to model these on.


The ribbing is beige and resembles a paper cupcake cup, while the pink frosting "drips" somewhat over the cup. There doesn't seem to be a good way to make the drips irregular like one of my actual edible cupcakes always turn out. Besides, other people seem to prefer the "regular at intervals" drips ...


I think these things look horrible with an oversized pompom cherry on top, but then I HATE pompoms with a passion anyway.


On my "to do" list is some lemon and chocolate and vanilla/buttercream frosted ones. And lots of people have told me they think these would look better with "sprinkles" on. Am going to try knitting in some pony beads.


What other flavors should I try that are realistic? Do people eat blue frosted cupcakes? Green for St. Patrick's? Red for Valentine's Day? Suggestions are welcome :)


Directions for Valentine's Day: Dip in melted chocolate or add a little whipped cream.

Toto, I don't think we're in Kentucky anymore...

All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971. a leg o' lamb. All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971.

All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971.

Good thing they labeled it...

All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971.

Lima beans? All of these meaty clip art pics were from the same huge page of Valentine's Day suggestions. Circa 1971.