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Here's a sneak peak at some of the potion jar labels that I am working on for this years improved witch cabinet.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

Various brushes collected from Deviant Art were used in the creation of this label, also please see this artists wonderful collection: mouritsada-stock.deviantart.com/

 

Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

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Here's a sneak peak at some of the potion jar labels that I am working on for this years improved witch cabinet.

 

Various brushes collected from Deviant Art were used in the creation of this label.

 

Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

Here's a sneak peak at some of the potion jar labels that I am working on for this years improved witch cabinet.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

Various brushes collected from Deviant Art were used in the creation of this label, also please see this artists wonderful collection: mouritsada-stock.deviantart.com/

 

Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

Click here to visit the official Love Manor website!

 

Help me out, click the Google Ads on my site!

These labels will be placed on various liquors/beverages that will possibly be given as party favors.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

This is an idea I based off of Martha Stewart's "Black Magic" Halloween decorations.

 

A candy background has been added in to give an idea of what it would look like on a filled jar.

 

Various brushes collected from Deviant Art were used in the creation of this label, also please see this artists wonderful collection: mouritsada-stock.deviantart.com/

 

Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

As the kitchen goes under preparation for the haunting season, a hand-crafted cabinet was brought in to display only the most devilish of ingredients and items. Completed photos to come soon.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

How can a company determine marketing and advertising that is digital?

 

Digital marketing is defined by way of many techniques that are electronic networks for connecting with customers where they invest most of their time: online. Through the internet site itself up to a company's online branding possessions â digital advertising, email marketing, online leaflets, and beyond â there's a spectral range of strategies that come under the an umbrella of "digital advertising."

 

The most effective electronic entrepreneurs have clear picture of how each advertising that is electronic supports their overarching goals. And with regards to the targets of their online strategy, marketers can support a larger campaign through the paid and free channels at their particular disposal.

 

A marketer this is certainly content for example, can make a series of blog posts that serve to build prospects from a brand-new e-book the business enterprise recently produced. The company's social media marketer might then help advertise these websites through compensation and posts that are natural business's social networking records. Possibly a message is made because of the e-mail marketer promotion to deliver those who download the ebook more information in the business. We are going to chat more info on these specific marketers which can be an electronica moment.

     

Provide types of services in Best Digital Marketing Agency:

   

Search Engine Optimization (Search Engine Optimization)

Content Marketing

Social Media Advertising

Pay Per Click (PPC)

Affiliate Marketing

Native Advertising

Marketing Automation

Email Marketing

Online PR

Inbound Marketing

Sponsored Content

Here is a quick rundown of a few of the most typical advertising and marketing that is digital in addition to channels associated with each one of these.

  

Search Engine Optimization (Search Engine Optimization)

This is actually the process of optimizing your site to "rank" greater in search results pages, therefore enhancing the number of natural (or no-cost) traffic your receives that are internet site. The networks that benefit from SEO include web pages, blog sites, and infographics.

 

There are certainly a true range methods to approach Search Engine Optimization to be able to produce competent traffic to your website. These generally include:

  

⢠On-page SEO: This particular SEO centers on all of the content that exists "on the page" when considering a web site. By investigating keywords with their search volume and intention (or definition), you'll respond to questions for readersand rankhigher from the search engine results pages (SERPs) those relevant questions create.

  

⢠Off page SEO: This type of SEO focuses on all of the activity that takes spot "off the web page" when trying to enhance your website. "What task not on my internet site that is own could my position?" You might ask. The answer is one way links, also referred to as backlinks. The number of writers that connect to you, and the"authority that is general of these publishers, affect exactly how extremely you rank for the keywords you care about. By networking with other editors, composing guest posts on these websites(andlinking returning to your website), andgenerating external attention, you can make the inbound links you'll want to move your website through to allthe right SERPs.

 

⢠Technical SEO: This particular SEO centers on the backend of one's web site, and how your website are coded. Image compression, structured information, and CSS file optimization are kinds of technical Search Engine Optimization that will increase your website's running rate â an important factor this is certainly ranking the eyes of search engines like Google.

 

Content Advertising And Marketing

This term denotes the creation and promotion of content possessions for the true purpose of creating brand name awareness, traffic growth, lead generation, and consumers. The channels that may play the right component in your content marketing strategy include:

 

⢠Blog posts: Writing and posting articles on acompanybloghelps you indicate your business expertise and generates search that is natural for your business. This finally gives you more opportunities to convert visitors being site leads for your salesforce.

 

⢠Ebooks and whitepapers: Ebooks, whitepapers, and comparable content that is long-form additional educate guests. It also permits you content that is toexchange a audience's contact information, creating leads for your company and moving peoplethrough the customer's trip.

 

⢠Infographics: Occasionally, visitors would like you to show, not tell. Infographics are really a as a type of visual content that will help visitors which can be website a thought you need to assist them to learn.

 

Would you like to find out and apply marketing that is content your organization? Take a look at HubSpot Academy's free content advertising and marketing instruction resource page.

  

Social Media Marketing:

This rehearse promotes your brand and your content on social media channels to improve brand name understanding, drive traffic, and prospects that are generate your organization. The networks you can use in social media marketing include:

 

⢠Facebook.

 

⢠Twitter.

 

⢠LinkedIn.

 

⢠Instagram.

 

⢠Snapchat.

 

⢠Pinterest.

 

If you should be new to systems which can be social you should use resources like HubSpot to get in touch channels like LinkedIn and Facebook in one single spot. Because of this, you can easily schedule material for multiple channels simultaneously, and monitor analytics from the platform as well.

 

Together with connecting accounts that are social publishing functions, you may also integrate your social media inboxes into HubSpot, so you can get your direct communications in one single location.

  

Pay Per Click (PPC)

PPC is just a way of driving traffic to your site by paying a author any right time your advertising is clicked. The most typical types of PPC is Google Ads, allowing you to definitely purchase top slot machines on Google's search results pages at a high price "per click" for the links you spot. Other networks where you are able to utilize PPC consist of:

 

⢠Paid ads on Facebook:Here, people will pay to customize a video clip, picture post, or slideshow, which Facebook will publish to the newsfeeds of suit your company peoplewho's market.

 

⢠Twitter Ads campaigns: Here, people can pay to position a few posts or account badges into the development feeds of a market this is certainly specific all specialized in accomplish a particular objective for your needs. This objective could be traffic that is website more Twitter followers, tweet engagement, and on occasion even app downloads.

 

⢠Sponsored emails on LinkedIn: right here, people will pay to deliver messages straight to particular LinkedIn people centered on their business and history.

  

Affiliate Advertising And Marketing:

This is often a type of performance-based advertising where you obtain commission for marketing somebody else's products on your site. Affiliate marketing networks include:

 

⢠Hosting video ads through the YouTube Partner Program.

 

⢠Posting affiliate links from your media records being social.

  

Native Advertising:

Native advertising describes advertisements which are mostly content-led and featured on a platform alongside various other, non-paid content. BuzzFeed-sponsored posts are a instance this is certainly good but some men and women additionally think about social media marketing to be "native" â Facebook advertising and Instagram marketing and advertising, as an example.

 

Marketing Automation

 

Marketing automation refers to the program that serves to automate your fundamental marketing and advertising operations. Numerous advertising departments can automate jobs which can be repeated would otherwise do manually, such:

 

⢠Email newsletters: Email automation doesn't only enable you to instantly send emailsto your subscribers. It may help you shrink and expand your contact listing as required so that your updates are just visiting the personal individuals who like to see them inside their inboxes.

 

⢠Social news post scheduling: you ought to post regularly should you want to increase your corporation's existence on a myspace and facebook. This will make manual posting a little bit of an procedure that is unruly. Social media scheduling resources press your articles to your social networking to help you spend more time focusing on content method channelsfor you.

 

⢠Lead-nurturing workflows: Generating leads, and changing those prospects into clients, can be quite a lengthy procedure.You can automate that process by delivering leads certain email messages and content they download and open an ebook when they fit particular requirements, such as for example whenever.

 

⢠Campaign tracking and stating promotions which can be:Marketing incorporate a ton of different people, e-mails, content, websites, phone calls, and more. Advertising and marketing automation will help yousort anything you work on by the promotion it is providing, then track the performance of the promotion in line with the progress many of these components make over time.

 

Email Marketing

Companies make use of marketing with email like a genuine method of communicating with their audiences. E-mail is generally utilized to market content, discounts and events, in addition to to individuals who are direct business's website. The kinds of emails you might outline a contact strategy feature:

 

⢠Blog subscription newsletters.

 

⢠followup emails to website visitors just who installed some thing.

 

⢠customer e-mails which can be welcome.

 

⢠Holiday promotions to commitment program people.

 

⢠Tips or series that is similar for buyer nurturing.

  

Online PR:

Online PR may be the practice of acquiring earned coverage that is online digital publications, blog sites, as well as other content-based websites. It really is just like old-fashioned PR, but in the space this is certainly online. The channels you need to use to maximise your PR attempts feature:

 

⢠Reporter outreach via social networking: speaking with reporters on Twitter, for example, is a method in which is great create a commitment utilizing the press that produces won media possibilities for the company.

 

⢠Engaging online reviews of the company: an individual ratings your company online, whether that analysis is great or bad, your instinct could be to not touch it. On the other hand, engaging company reviews makes it possible to humanize your brand and provide powerful texting that protects your reputation.

 

⢠Engaging comments on your own personal internet site or blog: Similar to the way you would answer reviews of your organization, responding to individuals who're reading your content is the greatest option to produce productive discussion around your industry.

  

Inbound Advertising And Marketing

Incoming marketing means a marketing methodology wherein you attract, engage, and delight clients at every phase of the buyer'sjourney. You can use every advertising this is certainly digital overhead, throughout an incoming online marketing strategy,to create a consumer experience that workswith the client, notagainst them. Below are a few classic examples of inbound marketing that is marketingversustraditional

 

⢠Blogging vs. ads which can be pop-up

 

⢠Video marketing vs. commercial marketing

 

⢠Email contact listsvs. e-mail junk e-mail

 

Sponsored Content:

Another business or entity to create and market content that considers your brand or solution in some manner with sponsored content, you as a brand name pay.

 

One kind that is preferred of content is influencer advertising and marketing. A brand sponsors an influencer in its industry to create posts or videos pertaining to the company on social networking with this specific type of sponsored content.

 

A different type of sponsored content could be a weblog article or post that is written to highlight an interest, solution, or brand name.

 

To find out more about sponsored content, take a look post out.

    

Marketing Automation Coordinator:

Main KPIs: e-mail rate that is available promotion click-through price, lead-generation (conversion) rate

 

The advertising and marketing automation coordinator helps select and manage the program that allows the marketing and advertising that is whole to comprehend their clients' behavior and gauge the growth of their company. Because most advertising and marketing operations described above may be performed separately from a another, it's important for here to be somebody who can group these tasks which can be digital individual campaigns and monitor each promotion's overall performance.

 

Inbound Marketing vs. Digital Marketing: Which Can Be It?

 

The two seem similar: Both occur primarily online, and both concentrate on producing electronic content for people to take on the surface. So what's the distinction?

 

The term "digital advertising" doesn't distinguish between push and pull advertising and marketing techniques (or that which we may now relate to as âinbound' and âoutbound' methods). Both can still come under the umbrella of electronic advertising.

 

Digital outbound strategies make an effort to place an advertising message straight right in front of as many folks as you are able to in the area this is certainly online regardless of whether it is relevant or welcomed. For instance, the banner that is garish you see near the top of many internet sites you will need to drive a product or promotion onto those who aren't fundamentally willing to obtain it.

 

Having said that, entrepreneurs whom employ electronic strategies that are inbound online content to entice their particular target customers onto their particular web pages by giving assets being beneficial to all of them. One of the simplest yet most inbound that is powerful advertising possessions is really a blog site, that allows your internet site to take advantage of the terms which your perfect clients are trying to find.

 

Ultimately, inbound marketing is just a methodology that uses advertising and marketing this is certainly electronic to attract, engage, and delight clients online. Digital marketing, on the other hand, is actually an umbrella term to explain marketing and advertising that is online of any kind, no matter whether they're considered inbound or outgoing.

 

Does advertising that is electronic for many companies?

 

Digital marketing and advertising can work for any continuing company in just about any industry. No matter what your organization offers, digital advertising nevertheless requires creating completely buyer personas to identify your market's requirements, and creating important content that is online. But, that is not to state all organizations should apply a digital marketing strategy in the way that is exact same.

  

B2B Digital Marketing:

If the business is business-to-business (B2B), your digital marketing and advertising efforts are likely to be focused around online lead generation, using the final objective being for someone to speak to a salesperson. For this reason, the part of your online marketing strategy would be to attract and transform the product quality that is greatest leads for the salespeople via your internet site and promoting digital channels.

 

Beyond your internet site, you will probably decide to focus your efforts on business-focused stations like LinkedIn where your demographic is spending their time online.

  

B2C Digital Marketing:

If for example the business is business-to-consumer (B2C), according to the price of the products, it really is most likely that the aim of your electronic advertising efforts is to entice individuals your internet site while having them be customers without previously needing to talk with a salesperson.

 

For that reason, you are probably less inclined to consider âleads' inside their good sense this is certainly standard prone to target creating an accelerated customer's trip, from the moment some body lands on your own site, to the minute they make a purchase. This can usually indicate your product or service functions in your content higher up when you look at the marketing and advertising channel you may want to utilize more powerful calls-to-action (CTAs) than it could for the B2B company, and.

 

For B2C companies, channels like Instagram and Pinterest could be more important frequently than business-focused platforms LinkedIn.

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This is an idea I based off of Martha Stewart's "Black Magic" Halloween decorations.

 

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Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

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Franchise marketing sounds easy in theory, but it’s actually very difficult in practice.

 

Franchises have to produce marketing game plans at multiple levels to succeed:

 

Both at the overall business level and for individual franchises.

 

This means potentially straddling multiple diverse markets in local areas.

 

That’s why we developed the franchise marketing guide for emerging brands.

 

Using this guide, you will be able to get a full understanding of franchise marketing, how to bring your strategy digital, and how to create a marketing plan to grow your business.

 

What is Franchise Marketing?

 

Franchise marketing is a complex, two-fold definition. With franchise marketing, there are two distinct factors that you have to take into account.

 

Marketing your business to get new franchisees

 

Separately marketing those existing and new franchise locations in their local area

 

For instance, McDonald’s has to develop a plan to get franchisees to establish. But that’s not all. They then have to produce marketing content for each new franchisee to attract customers to dine there.

 

With franchise marketing, you will need a digital (and offline) strategy for both your corporate company and each franchise under your corporate umbrella.

 

This means crafting different market strategies for various local areas where competition can vary dramatically as well as population sizes, actual business locations, etc.

 

According to data from Wayne State University and professor Timothy Bates, out of 20,500 businesses studied, 65% of franchises survived after four years.

 

Compare that to independent businesses which see 72% survival rates after four years. In the retail space, it’s even more grim for franchisees: 61.3% survival rates vs 73.1% for independently owned businesses.

 

These survival rates signify a need for better, stable marketing plans that transcend beyond just the corporation and into each franchisee location. This is where things get tricky: how can you differentiate between corporate marketing and local franchise marketing?

 

This is what we will show you in this guide. So, where do you start? By analyzing the local competition.

 

How to do Competitor Research (Know the Competition)

 

Before jumping into a marketing game plan and hitting the ground running, you will need to do competitor research. And this goes for both your corporate plan and individual franchisee plans.

 

Chances are, you’re not the only corporate entity in your space. Everything from fast food to plumbing to auto shops have competition. At the corporate level, you will need to assess who your top competitors are, what they are producing, and how they attract both customers and franchisee interest.

 

At the franchisee level, you will need to assess competition in their local region and who you will be competing with for business.

 

Thankfully, you can kill two birds with one stone here.

 

In just a few easy steps, you can conduct basic competitor research for your corporate franchise and franchisee locations.

 

The key areas you want to assess here are:

 

Who your direct competitors are

 

Where they have franchise locations in relation to your franchisees

 

What marketing efforts they are using to promote the brand as a whole

 

First up, you will want to find your direct competitors. To do this, you can head to Google or even Google Maps and look for franchise companies near your corporate location or HQ.

 

For instance, searching for other pest control companies in your area:

 

As you will quickly notice, some household names pop up: Terminix, Orkin, etc.

 

If you recognize business names, they could be franchise companies operating under the corporate brand name.

 

These will be your competitors at both the corporate and franchisee level.

 

Compile a list in a spreadsheet and save it for later.

 

Next you will want to compare each of these competitors on your list to individual locations for your franchisees.

 

For instance, if you have a franchisee located just outside of Nashville, examine if those same corporate competitors have locations here too. Chances are, you will uncover more data on competitors by doing so.

 

Adding them to the list, you should have a large list of potential competition. The last step is marketing research:

 

What are your competitors doing to market their business? What social media platforms are they on? How often do they post on them? What content do they publish on social media? Are they using Google Ads? Do they have a blog where they write content?

 

All of these questions will play a role in what you focus on in your marketing plan. For example, if your competitors aren’t blogging, that’s a huge opportunity for you. If they are dominating social media, you will have to put more stock into social to establish your own presence.

 

Research the following factors and rank them from importance to decide where you will start to target:

 

Social media: note how often they publish, how engaged their following is, and what type of content they post.

 

Blogging: How often do they blog? What is the content about?

 

Customer service: What channels do they use for service? Compare those to your current service offerings.

 

Paid advertising: Do they advertise on Google Ads? Conduct a search for their brand to see if they show for paid ads.

 

Local SEO: local marketing is how well you are ranking for local searches in your niche. What local keywords or PPC campaigns are they running? How is their Google My Business Profile? What local events are they sponsoring?

 

Offline marketing: What offline marketing tactics are they using? Direct mail? Booths? Fliers? Billboards? Radio? Conventions? Sponsoring local events?

 

After you have compiled all of this data in a spreadsheet, you should have a clear picture of what the competition is doing. This serves a dual purpose:

 

It tells you what the baseline of your marketing has to be to remain competitive in the market.

 

It shows you areas that your competition isn’t succeeding with, giving you direct chances to take market share in that area.

 

Now, let’s identify a target audience before hitting the ground running!

 

Get Your Free Franchise Marketing Plan Template

 

Enter your email and instantly get a template to help you build out your franchise marketing plan.

 

If you are human, leave this field blank. Get Marketing Plan Template

 

Identify and Locate Your Target Audience

 

Identifying your target audience is key for multiple reasons. Without a clearly defined target audience, you will struggle to communicate value that resonates with your customer base.

 

For instance, if you are a retail franchise selling clothes for millennial business workers but you are reaching CEO’s in their 50s and 60s, you won’t be selling much product.

 

Identifying your target audience and locating them is critical. If you place your business in the wrong location, it could be far out of the way and inconvenient for your target market.

 

For instance, you wouldn’t want to buy land in the suburbs if your business was catering to people living in populated city areas.

 

If you don’t currently have much of an online presence, you can craft a few distinct factors to identify and locate your ideal targets:

 

Demographics: Age range, genders, etc.

 

Income: average income / disposable income

 

Pain points: what your average customer has trouble with that you can fix or provide

 

Online or offline: where your target market is most receptive

 

General locations: geographic locations where your target market is densely populated

 

If you already have an online presence, use tools like Facebook’s audience insights to analyze your current audience for marketing campaigns.

 

This data can be found on the Facebook Business Manager. Essentially, these insights will give you data on who engages with your Facebook business page the most, signifying their interests and other demographic data that can help you build a target market:

 

Factors like location and job title will help you build local connections and personas for different target markets.

 

This becomes especially critical when building a marketing plan for each individual franchisee.

 

Once you have a clear-cut audience nailed down for your franchise and franchisees, it’s time to focus on branding.

 

Create A Marketing Plan

 

In 2016, here at HigherVisibility, we conducted a “Franchise Industry Marketing Survey” in which nearly 2,000 franchise businesses and professionals were contacted to provide feedback.

 

In this study, we found some shocking results on the state of franchise marketing.

 

According to survey results, traditional marketing channels that are mostly offline were not delivering the results that franchises were looking for:

 

Only 39.47% of those surveyed said that their direct marketing efforts were paying off.

 

The majority said they weren’t, and nearly 20% said they weren’t sure.

 

This allude to multiple issues with the current state of franchise marketing:

 

Too much of it is focused on offline tactics, leaving online marketing on the back burner and halting growth

 

The disconnect between offline marketing tactics (like direct mail, etc) and tracking data

 

In this section, we will help you craft a digital marketing presence that helps your franchise get found and perfect your offline presence to accurately track data.

 

Let’s get started.

 

Get Your Free Franchise Marketing Plan Template

 

Enter your email and instantly get a template to help you build out your franchise marketing plan.

 

If you are human, leave this field blank. Get Marketing Plan Template

 

Craft Your Digital Presence

 

Digital marketing isn’t just for online-only businesses or tech companies.

 

According to Google’s research, 80% of consumers (or 4 out of every 5 people) use search engines to find local information on businesses:

 

(Image Source)

 

Crafting a strong digital presence is critical to meeting the needs of common user behavior.

 

Nowadays, everyone heads to Google before doing any sort of business with a company. To meet these needs, you have to create an online presence that attracts, delights, and converts searchers into paying customers.

 

Here are a few key marketing tactics to focus on when building your digital footprint.

 

Website / Content Development

 

Building out your corporate website is a given. But just how do you do it?

 

How do you create a website for your business that attracts qualified customers time and time again?

 

There are two distinctive routes you can take with franchise marketing and websites:

 

Building out a single, corporate website with company information and a business location finder to help people locate a franchise near them

 

Build out websites for each individual franchisee.

 

The most common setup is the first option, which we will discuss here. We highly recommend NOT building out new websites for each individual franchisee.

 

Selecting the first choice, you can build up your corporate website with valuable content, videos, and information for customers (and those looking to franchise) without competing against yourself.

 

Setting up websites for every franchisee can lead to competition issues for similar content ideas and keyword searches. I.e, duplicate content issues and competing against your own franchisees.

 

For instance, both the franchisor and franchisee would be competing for articles about DIY bed bug treatments.

 

This can lead to burdensome maintenance and even penalty issues with Google.

 

So, where do you start? By creating content. Content is king for growing your business and brand.

 

No matter what industry you are in, people will be looking for helpful content in that space.

 

According to HubSpot data, companies in both the B2B and B2C realms get the most website traffic by blogging more often:

 

(Image Source)

 

In fact, consumer facing brands generate more leads, sales, and brand awareness by implementing a blog to their website:

 

(Image Source)

 

Posting 11 or more times per month will generate far more leads than not posting or just posting a few times.

 

What do you post?

 

To generate ideas, look at common keywords that your customers are searching for.

 

If you have Google Analytics established, you can look at the on-site search report for starter ideas. This report shows what people are searching for directly on your site:

 

You can quickly turn these into information blog posts on your website.

 

Using Google as a resource, you can find suggestions and commonly searched questions in your space. To do so, start typing a general question that your customers likely have. Sticking with the pest control theme, a common search would be, “best ways to treat bed bugs.”

 

In the results, you will see a “People also ask” box, giving you additional topics that you can write about for your website:

 

At the bottom of the search results page, use the related searches section to capture even more topic ideas:

 

Repeat this process for any topic that you can think of (or any topic in your on-site search report)!

 

Set goals for your content strategy:

 

How often you want to publish new content

 

What topics you want to cover

 

How in-depth your content will be in length and topic coverage

 

Steps for franchisors: Develop your corporate website with content on a consistent basis. If you are looking to enable franchisees to create and scale their own content marketing efforts, produce materials to guide them:

 

Logos / assets to use

 

Topics to cover (and what not to cover)

 

Guidelines: how long the content should be, what it should accomplish

 

Establishing set rules will make the hand-off process of marketing materials to franchisees easier, without tons of back and forth or miscommunication. A great place to store this information is a private company knowledge base software where your franchisees can access the info and follow tutorials on how to use it properly. For instance, Asana’s knowledge base:

 

Steps for franchisees: if your franchisor allows you to produce your own content for business growth, request materials from them on guidelines and rules to follow. Utilize a knowledge base for improvement and growth. This will help to ensure that your branding remains consistent across all channels and franchisees.

 

Local SEO

 

Local search engine optimization is one of (if not the most) important facets of franchise marketing.

 

When someone searches on Google for a local business, you need your franchisee’s locations to display immediately.

 

If they don’t, the odds of them getting the sale and securing business drop dramatically.

 

And that impacts both the franchisor and the franchisee for income and growth.

 

A great start to Local SEO is optimizing your local business profile to display key information for browsing users:

 

When a search is conducted, each franchise location should show up with key information and a direct map location.

 

Information like business hours, address, reviews, phone numbers, appointment scheduling, questions and answers, photos, and more. These should all be available for each franchisee location based on a user’s local search.

 

All of this information can be inputted and updated on Google My Business, where listings can be created for each franchised location.

 

Depending on how you structure it, you can give control to each local business listing to the franchisee, or control it at the corporate level.

 

But local SEO is far more than just a Google My Business profile.

 

More areas to assess are:

 

Local on-page optimization: areas like schema markup for local searches, local keyword research, and local content marketing.

 

Local event outreach: contacting and supporting local events to improve direct marketing

 

Local link building: generating links from local companies strategically to help more local customers find your business. This can mean industry citations, business listing links, and more.

 

If you control it at the corporate level, you can hire someone that knows local SEO, avoiding potential complications of teaching SEO to franchisees. This circumvents potential disasters and can help you consistently rank for local searches. In doing so, you can control all of the information and updating each listing regularly.

 

If you give control to each franchisee, ensure that you give them proper materials and documents to help them with the setup process. Don’t throw them into the weeds and expect a masterpiece. Make sure to consistently follow up with each franchisee to keep the profile updated, respond to reviews, and make sure information is correct.

 

Paid Search

 

Paid search, also known as pay-per-click marketing, is creating paid advertisements that show up on Google searches or display partner websites.

 

For instance, those ads you see when searching for a product or business type:

 

These ads are a great way to boost brand visibility for both your corporate business and local franchises, not to mention generating direct sales and leads for the franchise.

 

Again, depending on how you want to structure the control of advertising, you can do it all from a single corporate account on Google Ads, or allowing each franchisee to manage their own advertising.

 

If you choose the latter, we recommend never letting a franchisee manage their own advertising fully.

 

The best approach would be to have a franchisee to pay into an ad fund that a franchise council determines how to allocate. The danger with this strategy is quality and consistency of the advertising.

 

For best performance, it’s likely that you will want to manage it in-house at the corporate level or through preferred vendors, as managing it is a full-time job and isn’t easy for beginners.

 

For promoting your corporate business, focus on brand awareness and keywords that aren’t local. For instance:

 

Best termite company

 

Bed bug removal

 

For advertising for franchisees, you will want to target local keywords to capture a local audience:

 

Best termite company in [location 1]

 

Bed bug removal [location 1]

 

In doing so, you also want to set a target radius for advertising in each local area to ensure you are capturing local business.

 

Social Media

 

Social media is a great way to build favorable brand awareness in your local markets, and even generate direct sales.

 

According to the latest research, consumers are 71% more likely to buy from your company if they have a good social media interaction / experience.

 

(Image Source)

 

Social media can be used for anything from talking directly with customers, solving support issues, driving sales or leads, or just creating great posts that engage your target market.

 

For your franchisees, this is one channel that is very easy to run. But like others, it needs maintenance, consistency, and branding.

 

When developing social media for your franchise and franchisees, be sure to nail the following:

 

Scheduling: Set out a clear schedule for your franchisees to follow. Be sure to tell them how many times they should post per week (we recommend at least once a day of high quality content). Help them get setup on a scheduling tool like Buffer to do the posts in advance and make sure they stay on track.

 

Branding: Supply them with the right branding materials, like images and logos that they can use as profile pictures.

 

Tone: Educate franchisees on the tone that the social profile should craft. The key with franchising is consistency. You want all franchises to communicate the same information.

 

Guidelines: Be sure to list what is off limits and guide them on every step from scheduling to posting to responding to customers.

 

On the Facebook Business Manager, your corporate franchise can manage all Facebook pages using the locations feature:

 

Each franchisee will have their own Facebook page linked to the location. This makes it easy for you to keep track of each franchise and the efforts they make to improve social media.

 

On social media, you can also take advantage of Facebook advertising to drive leads and sales.

 

For example, running ad campaigns to local markets for coupons and discounts:

 

Or use lead-form ads on Facebook to drive new consultations and quotes:

 

Facebook advertising is a fantastic way to grow direct revenue and should be utilized heavily for your franchise and franchisees.

 

Establish Re-marketing and Generate Email Lists

 

Re-marketing is the marketing strategy of sending further marketing messages to people who have engaged with your site or messaging before.

 

For instance, let’s say that someone heads to Google and searches for “termite company near me.”

 

They find your website and click to it, exploring the options you offer. They decide not to buy anything today, so they leave.

 

You can’t email them just yet, since they didn’t provide any of that information. Instead, you need re-marketing.

 

Re-marketing allows you to display marketing messages to those users based on what pages they visit on your website, or even engagements from social media.

 

In doing so, you can attempt to get their email and contact info.

 

Re-marketing can easily be set up directly in Google Ads via the Audience Manager.

 

For re-marketing ads, you want to focus on acquiring leads for your business and for franchisees.

 

One goal here is to collect email contact info that your franchisees can use to build their businesses. Another could be to re-target people that failed to fill out a lead form, bringing them back to hopefully get them to convert next time.

 

Focus your advertisements on high quality content, like reports, videos, social media content, and more:

 

Once you have collected (or helped to collect) contacts, you can guide your franchisees on how to send good email marketing campaigns.

 

One great example of an email campaign is from a franchise business is Potbelly:

 

Keeping the tone neutral, they focus on offering discounts and deals to their customers via email. Providing helpful links at the top, like Order Now and Find a Shop, customers will be able to locate their local franchise and use the coupon.

 

To keep things consistent, develop templates for your franchises for various email marketing goals:

 

Promoting general coupons and discounts

 

Announcing events

 

Big changes to store hours or offerings

 

Developing these templates in advance, your franchisees will have consistent messaging and a template to turn to for creating great email campaigns that reflect positively on the brand as a whole.

 

Don’t Neglect an Offline Marketing Presence

 

Online marketing is supremely effective for just about any business and any business goal.

 

But that doesn’t mean you should drop traditional efforts, especially if they are already doing well.

 

Here are a few offline marketing methods you can establish for your franchise and franchisees to utilize for business growth.

 

Direct Mail Marketing

 

Direct mail marketing is still a valuable tactic for most businesses. Latest data shows that over 100 million adults in the United States purchased from direct mail catalogs in 2016 alone.

 

(Image Source)

 

Direct mail can be a great tool for delivering coupons and incentives or even more information to customers.

 

Direct mail can also help you to up-sell existing customers and continue their loyalty.

 

Postcards, fliers, and coupons are easy to generate at scale, too.

 

Radio and Television

 

Radio and TV ads are still immensely popular, but can be much more costly than most online and offline marketing tactic, not to mention harder to attribute ROI to.

 

Direct mail is very cheap to run, whereas radio spots can cost from $200 to $5,000 weekly.

 

TV advertising is always going to be more expensive.

 

If you have just begun franchising, consider putting these formats on the back burner for now.

 

Outdoor advertising

 

Outdoor advertising, like billboards and posters, are another solid offline marketing channel to encourage your franchisees to use.

 

(Image Source)

 

Depending on where your franchise locations are, billboards and posters can drive tons of local traffic, as well as people passing through the local area.

 

If you decide to proceed, be sure to give your franchisees the proper materials to create billboard ads, like logos, creative, and more.

 

Try tailoring the creative to each individual location to personalize the messaging if possible.

 

Grassroots Marketing Tactics

 

Grassroots marketing tactics should be your go-to offline marketing tactic.

 

Grassroots marketing usually involves referrals, participation in local community events, hosting events, raising money for local communities / charities, and sponsoring events.

 

No matter where your franchise or franchisees are located, you will be able to find local events to host or sponsor.

 

For instance, Great Clips’ corporate franchise hosts career events to find new potential managers and franchise owners.

 

And their individual franchise locations often host events in local areas or support local causes:

 

(Image Source)

 

This dual-approach provides business growth opportunities for your franchise and franchise owners.

 

Establish a Loyalty / Rewards Program

 

Loyalty and rewards programs are a fantastic way to keep customers coming back to your business locations.

 

According to recent studies, 66.3% of consumers will shop at your store if you have a loyalty rewards app.

 

Plus, loyal customers spend 66% more with a business over their customer lifespan.

 

Potbelly is a great example again of using loyalty and rewards to keep customers dining with them:

 

Using their mobile app, your purchases go straight into your profile, helping to build rewards for future free items.

 

Pro tip for loyalty programs: reward customers with smaller rewards, faster. The biggest complaint in regards to loyalty programs is that it takes far too long to get rewards.

 

Similarly, Chick-Fil-A has a mobile application rewards program to incentivize repeat business.

 

With rewards programs, you can run them directly at the corporate level too, making it an easy addition that franchisees can benefit from without worrying about training them to run it!

 

Developing a rewards program also helps you sell your franchises to potential owners, as it’s a great marketing tool that can help them increase sales and grow the business.

 

Next Steps

 

Franchise marketing is much more complex than marketing a single business.

 

You have both a corporate business to brand and market, as well as individual franchisees that need customers.

 

Navigating both without capsizing one is tricky. It is much easier if you lay the foundation for this early, rather than implementing brand new systems of marketing later on.

 

But using local marketing both offline and online, you can produce powerful campaigns that distinguish between the two.

 

The next steps are to craft your very own Franchise Marketing Game plan.

 

Thankfully for you, we’ve developed a franchise marketing template that you can download and put to work instantly.

 

Get Your Free Franchise Marketing Plan Template

 

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The post Franchise Marketing: Emerging Brands Guide on How to Grow Successfully appeared first on HigherVisibility.

 

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WARNING!!! This site is a lie, a fake, and a scam!

They offer you digital photo equipment, home electronics, and other goodies, for half-price, on a "clearance sale". With free international delivery. You'll never get them. To put it simply, they are a new generation of internet thieves.

 

Needless to say that taking advantage of their half-price "special sale", I've ordered myself a Nikon D300, and Nikkor 18-200mm lens that I will never get. At least not from them. I must be at my bank first hour tomorrow, to cancel and stop the 996EUR bank transfer order, sent out to some account in Barclays Bank, London.

 

I've discovered this site from a banner right on dpreview.com, one of the best review sites for digital photo equipment. The very well-targeted banner came in via Google Ads. The fake site that they've forged is still up and running at the moment, as I'm writing this. They've now extended their "special offer" from the initial March 1-7 to March 1-15 now. So people out there might still be falling for it, just like I did. And what a shame: I've sent the address to some of my friends as well. I must personally apologise from each one of you now!

 

Talking to one of my firends today, who also wanted to order some goodies, we took a better look at what is behind this business, as it sounds indeed TOO GOOD TO BE TRUE. So please do remember the old warning: "If a thing looks too good to be true then it probably is".

 

My only luck is that I've made my bank payment order on Saturday at noon, by the bank's closing time, and it will only get processed first hour Monday morning. Of course I'll be there to stop them, and cancel the transfer. Otherwise, I'll be 996 Euros lighter tomorrow.

 

There goes my imaginary D300, and now I also have to apologise to all of my friends, to whom I've handed out the link, in my usual, highly enthusiatic manner. I was really happy, and wanted to share. :(

 

Tonight, digging deeper, I've found this discussion thread:

forums.dpreview.com/forums/read.asp?forum=1018&messag...

 

Their store locator shows 12 UK adresses of real ground stores, with the possibility of arranging the picking up of the items directly form store. Who would have thought.

 

Furthermore, the company registration number they list on the site indeed stands for a company named Entac Limited. Before sending any money, I've checked UK company records, and seen Entac Limited in existance since 1999, active, alive, and kicking. And they were registered with the same address I've found on the scam site.

 

It's just not these guys! The company address is the address of a law firm, that registered (the real) Entac Limited at their address, but they know nothing about these online "retailers".

 

Then, I have found this highly insightful article about these con artists:

stock-photo.blogspot.com/2009/03/scam-alert-on-entacdirec...

 

There, I have learned that Entac Direct is a identical clone of www.futureshop.ca who is a legitimate electronics retailer in Canada. (The small video on the upper right corner even works in the original site.)

 

I've also verified the domain names entacdirect.com, and entac-direct.com before proceeding. They've seemed to be registered by real persons, and pointing to a real UK business with the same pointers. The only thing that I've apparently missed was that the entacdirect domain has been registered on the 25th of February only.

 

Not sure about now, but on the 6th of March when I have found them, Google Ads were still displaying their banners... well targeted ads towards us, photographers, probably having reached plenty of photo-specific sites.

 

Reading the link above, I have discovered this:

 

"The address listed on the Entac Direct site, 318A Stafford Road, London, CR0 4NH, is the actual address of Johnson & Co, a firm of acountants, and also the registered address of Entac Limited, a legitimate client of theirs. According to the gentleman who answered the phone to me at Johnson & Co, Entac Direct are completely unknown to them and presumably bogus. Particularly as they appear to have hijacked both Entac Limited's name and registered address."

 

Digging even further, I have found this:

www.photoanswers.co.uk/Community-Landing/Forum-Landing/Fo...

sending me even further, and deeper into trouble-land, until I've finally reached:

www.redelijkheid.com/2009/01/21/scammers-going-pro/

 

Very insightful!

The guy who wrote it is one of us, he was obviously looking for 14-24mm f/2.8 Nikon lens. From what I've found there, this site has functioned under many more different business names, including, but not limited to: Syndeck Syndeckstore Holater e-Holater Lomise in-shopper Tonexshop Tonexstore Xenosworld Evadisonline Mobice Onitech Cendice,

 

and having domain names like:

syndeck-com, syndectsore-com, holater-co-uk, www-lomise-com, www-lomise-net, www-e-holater-com, www-holater-co-uk, www-in-shopper-com, www-tonexshop-com, www-tonexstore-co-uk, xenosworld-com, www-evadisonline-co-uk, www-mobice-co-uk, onitech-com www-cendice-co-uk, registered to them.

 

I've put dashes insted of dots in the site names, as I don't want flickr to convert it into valid web links here. many of them are now parked domain names with lots of banner ads you don't want to see. Some of them even redirect to porn sites now.

 

The site above cited also has some link to old copies of these sites, as some still exist in Google's cache. Checking some of them, I've seen several former copies of the "Entac site", in some of their former states. All this indicates that someone is running this "business" for quite a long time now, and they are still going on out there, uncaught.

  

P.S.: As you can understand, today's shooting action has been cancelled because of the events noted above. But I will be back tomorrow, with some much happier shots. At least, hopefully. :) And I will keep you all updated as well.

 

P.P.S: I will submit this screenshot to major Flickr groups. People need to be aware.

 

Dear Group Admins: I sincerely appologise for the aesthetical inconvenience this screenshot will cause in your great-looking group. (I\m terribly sorry, and I promise I will post a decent photo next time.) This time we need as much exposure as we can, on this HOAX. It's the best I can do to stop this from happening to others as well. It's OUR MONEY, they are trying to STEAL from you and me out there.

When viewing my albums on Flickr and seeing all of the thumbnails neatly organized, it inspired me to create something similar in Photoshop. Seeing all the interesting (yet similar) colors is truly very interesting, I feel it portrays Love Manor 2007 very very well. I hope you enjoy!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

The purpose of the trip to Brechin was to join the moderators of the rail enthusiast website www.scot-rail.co.uk as they presented a cheque for £250 to the diesel group at Brechin. The revenue generated by google ads on the website is more than enough to cover the costs of running the website, so when enough net funds have been generated, the moderators present a cheque to a worthy Scottish railway cause. This is the 2nd such donation (the previous one being to the group trying to get 37025 back on the mainline) and will continue as long as the revenue continues to exceed the costs. Nice one I say!

 

Bán hàng online thực sự đã trở thành một xu thế từ lúc nào không hay. Từ học sinh, sinh viên, rồi các kiểu ngành nghề khác nhau cũng bắt đầu với hình thức kinh doanh đang phát triển này.

 

Bạn cũng đang bắt đầu muốn tham gia thị trường online nhưng không biết bắt đầu từ đâu?

 

Hay bạn đang bán hàng online nhưng ì ạch và chẳng có đơn?

 

Bạn đang tìm cách bán mỹ phẩm online hiệu quả?

 

Bạn muốn kiếm được thật nhiều tiền từ công việc này?

 

Hãy đọc chăm chú bài viết dưới đây, tôi xin hứa rằng nó sẽ mang đến cho bạn nhiều hơn những gì mà bạn đang mong đợi.

 

Bắt đầu tìm hiểu ngay bán mỹ phẩm online như thế nào cho hiệu quả?

 

Cả trong trường hợp bạn không kinh doanh mỹ phẩm thì bài viết dưới đây cực kì giá trị để áp dụng cho bất kì sản phẩm nào khác.

 

1-Bán hàng online

 

Trước khi bắt tay vào thực tế kinh doanh thì hãy hiểu rõ ngành nghề mà bạn đang làm trước đã. Đồng thời cũng tiếp cận các thị trường mà bạn chắc chắn sẽ muốn bắt tay vào.

 

1-Định nghĩa

 

Bán hàng online hay gọi khoa học hơn là thương mại điện tử là việc thực hiện các giao dịch trên các thiết bị điện tử. Với một định nghĩa rộng và đúng đắn hơn, nó là thực hiện các công việc trên thiết bị điện tử để góp phần tạo ra các giao dịch.

 

Bán hàng online đã thực sự trở thành xu thế

 

2-Ví dụ

 

Hãy để tôi giải thích dễ hiểu hơn, theo nghĩa rộng nhé, bởi vì như thế mới là bán hàng online hiện đại. Cách bán mỹ phẩm online của chúng ta cũng sẽ thực hiện theo nghĩa rộng mà.

 

Đó là việc bạn đăng một bài bán hàng trên Facebook và có người đặt hàng. Bạn gửi hàng cho họ, nhận tiền và kết thúc giao dịch.

 

Chờ một chút, còn nữa…

 

Đó có thể là việc bạn đăng bán hàng trên Facebook, có người gọi điện thoại đặt hàng của bạn. Sau đó đến gặp trực tiếp bạn và mua hàng. Các phương tiện online chỉ đóng vai trò hỗ trợ trong trường hợp này.

 

Tổng kết là là bạn bán được đơn hàng, thế thôi nhỉ.

 

Hãy xem bạn có thể kiếm tiền từ những đâu nào!

 

2-Các kênh bán hàng mỹ phẩm online

 

Có một vấn đề mà nhiều người bán hàng online nói chung luôn mắc phải. Đó là đánh đồng việc bán online với bán trên Facebook.

 

Đừng có mà đi theo cái suy nghĩ bán online là phải Facebook, chỉ có Facebook.

 

Facebook tiềm năng thật, nhưng chưa đủ

 

Facebook chỉ là một thị trường mà bạn có thể hoạt động thôi. Nó giống như một miếng của chiếc bánh pizza mà thôi. Tức là bạn vẫn còn 7 miếng pizza khác có thể đầu tư và trở nên thực sự giàu có.

 

Hãy trở thành một người bán hàng thông minh để kiếm được nhiều tiền nhất có thể.

 

Dưới đây là tất cả những nơi mà bạn có thể đem về đơn hàng. Đó là tất cả những thị trường có thể giúp bạn trở nên giàu có.

 

Hãy đọc thật kĩ và đừng bỏ qua chi tiết nào. Chúng ta sẽ cùng phân tích từng thị trường và xem cách bán hàng chuyên sâu ở mục bên dưới sau nhé!

 

1-Mạng xã hội

 

Đến với thị trường nổi bật nhất trong những năm gần đây nào.

 

Đến với nơi mà từ chốn liên kết mọi người trở thành điểm tựa để các bậc thầy bán hàng mua nhà lầu, xe hơi.

 

Nơi là cái nôi đúc kết ra những bí quyết kinh doanh online.

 

Không để bạn chờ nữa, hãy bắt đầu ngay thôi.

 

a/ Facebook

 

Liệu có cần giải thích lý do tôi đặt Facebook lên đầu không nhỉ?

 

Một vài năm gần đây, Facebook quá nổi bật so với bất cứ mạng xã hội nào khác trên thế giới. Và dĩ nhiên ở Việt Nam cũng như vậy.

 

Khi mà nó trở nên phổ biến, thì người ta tận dụng nó để bán hàng. Việc tiếp cận khách hàng trở nên quá sức dễ dàng.

 

Những sản phẩm được bán bằng những post đơn giản cứ thể đập vào mắt người dùng, thúc đẩy hành vi mua của họ. Còn gì tuyệt vời hơn là dễ dàng khiến khách hàng tiếp cận sản phẩm cơ chứ.

 

Nhưng mà Facebook đang bắt đầu chuyển sang một bộ mặt khác. Nó vẫn rất tốt để bạn bán hàng. Nhưng nó chẳng còn được như trước nữa. Và tương lai bán hàng mỹ phẩm online trên Facebook đang bị định đoạt bởi một hình thức khác. Hãy xem kĩ hơn ở phần 2 – Sàn thương mại điện tử.

 

b/ Instagram

 

Một mạng xã hội khác được tích hợp trực tiếp với Facebook. Và nó cũng lây lan cái khả năng có thể bán hàng online.

 

Cách bán hàng mỹ phẩm online hiệu quả là tận dụng triệt để kênh này. Tại sao vậy?

 

Một mạng xã hội chia sẻ ảnh, và bạn có thể dùng nó đăng những bức ảnh đẹp nhất về sản phẩm. Đăng những feedback, những bức ảnh đẹp như mộng để thu hút khách hàng. Khiến họ trực tiếp nhìn thấy công dụng của sản phẩm.

 

Người ta đã bán online trên Instagram lâu lắm rồi

 

Rất nhiều ngành nghề phù hợp kinh doanh online trên Instagram như nội thất, thời trang, làm đẹp. Dĩ nhiên mỹ phẩm cũng nằm trong số đó rồi.

 

Hơn nữa, người dùng của Instagram thuộc thế hệ trẻ và hiện đại. Nhu cầu làm đẹp của họ là rất lớn. Đích thực là một thị trường cực kì tiềm năng để bán mỹ phẩm online.

 

c/ TikTok

 

Ơn giời, TikTok đây rồi! Một con ngựa ô của mạng xã hội. Nó là mạng xã hội để quay và chia sẻ các video. Tốc độ phát triển người dùng của TikTok không thể nào tin nổi.

 

Cái chúng ta thực sự quan tâm ở đây là người dùng. Số lượng thì lớn này, tăng lên không ngừng này. Người dùng thì trẻ này, thực sự trẻ và tràn đầy sức sống. Không tin thì bạn cứ xem các video trên TikTok nhé.

 

Quay video để đăng lên công khai thì tất nhiên người dùng cần xinh đẹp rồi. Tuyệt vời chưa, bạn đang bán mỹ phẩm online cho những đối tượng thích làm đẹp đấy. Bao gồm cả nam và nữ luôn.

 

Còn vấn đề làm thế nào để bán? Tôi có hướng dẫn đầy đủ ở phần cuối nhé!

 

d/ Pinterest

 

Ối trội ôi, nghe lạ tai chưa!

 

Nhiều bạn có lẽ đã biết rồi, còn một số thì có lẽ vẫn đang ngơ ngác tìm cái tên này trên internet.

 

Dễ hiểu thì nó dùng để chia sẻ hình ảnh như Instagram vậy. Nhưng khác là mỗi ảnh bạn có thể gắn link, tức là khi ấn vào hình ảnh, bạn có lựa chọn di chuyển đến trang web.

 

Giao diện như thế này đã quá đẹp để bán hàng chưa?

 

Cách bán mỹ phẩm online này là bạn sẽ dẫn người dùng đến nơi để mua. Bởi vì không thực sự hiệu quả khi bán trực tiếp tại đây cho lắm.

 

Người ta nói rằng nếu muốn thấy tương lai thì hãy nhìn vào thế hệ trẻ. Tiềm năng từ mạng xã hội này là do tôi tìm kiếm từ thế hệ trẻ, và cả rất trẻ. Họ hiển nhiên là khách hàng mục tiêu của họ. Và tương lai, những khách hàng ở đây sẽ còn nhiều nữa.

 

Có nhiều người đã bắt đầu kinh doanh tại đây rồi. Và nếu như muốn bán hàng mỹ phẩm, hãy chiếm lĩnh lấy thị trường này trước khi nó nở rộ và loãng như Facebook bây giờ.

 

Hãy nhớ “cạnh tranh càng ít, bạn càng có cơ hội giàu dễ dàng”.

 

>>> Làm thế nào để tìm kiếm khách hàng tiềm năng?

 

e/ Youtube

 

Mình đặt Youtube xuống cuối cùng trong cái danh sách kênh bán hàng online hiệu quả này. Một là vì không thực sự là mạng xã hội giống với các cái trên. Hai là nó khó triển khai hơn so với tất cả các kênh trên.

 

Nhưng mà đừng bỏ qua nó nhé! Dù khó thực hiện hơn và mất tương đối công sức nhưng đây là nơi để làm thương hiệu và nội dung tuyệt vời.

 

Đến bây giờ vẫn ít người kinh doanh để tâm đến việc làm nội dung trên Youtube để bán hàng.

 

Bạn có thể làm video về cách tô son, cách trang điểm đẹp, cách vẽ mắt cô dâu… các thể loại luôn.

 

Như thế để làm gì? Để tiếp cận thẳng vào khách hàng tiềm năng của bạn. Khi bạn có uy tín ở đây, bạn có thể kết hợp bán mỹ phẩm online vào video.

 

Tương đối là mất thời gian, nhưng mà nó có thể giúp bạn kiếm tiền nên vẫn cứ là nên làm.

 

Hãy tìm hiểu những gì mạnh mẽ hơn để bán hàng bên dưới nhé!

 

2-Sàn thương mại điện tử

 

Hãy chuẩn bị tâm lý đi, bạn đang đặt chân vào vùng đất linh hồn của bán hàng online hiện đại đấy.

 

Phía trên tôi đã nói về việc Facebook bắt đầu thất thế. Trong khi đó, các sàn thương mại điện tử đang nổi lên như một hiện tượng. Nó đang tạo ra thói quen tiêu dùng hoàn toàn mới cho khách hàng của bạn.

 

Trước kia, muốn mua hàng online, người ta lên Facebook, lướt lướt và tìm hàng mình thích. Thời ấy đang bắt đầu qua rồi.

 

Bây giờ, việc mà họ làm là vào thẳng những sàn thương mại điện tử. Nơi mà chắc chắn có những hàng hóa họ cần. Với số lượng hàng cực kì đa dạng.

 

Và mấu chốt là ở đó, không có “inbox giá”.

 

Bạn đã tỉnh ngộ chưa? Đa số người dùng kì thị cái từ “inbox giá” và bây giờ có một nơi giải quyết vấn đề đó. Nơi đó nhiều hàng hơn, giá còn hợp lý hơn. Lại còn các kiểu khuyến mại trên đời.

 

a/ Shopee

 

Xin phép được đề cập đến Shopee đầu tiên. Bởi vì đây là nơi bán mỹ phẩm online tốt nhất. Ít nhất thì với đa số người bán hàng online hiện tại là vậy.

 

Sàn thương mại điện tử Shopee

 

Có rất nhiều người đang sử dụng Shopee, có nghĩa là bạn có rất nhiều khách hàng ở đây.

 

Cách bán mỹ phẩm online ở đây rất hiệu quả và không gặp nhiều khó khăn. Bạn tự do đăng bán hàng. Việc vận chuyển được kết hợp với các đối tác của shopee như giaohangnhanh, VNpost, giaohangtietkiem.

 

Hàng của bạn sẽ được phân vào vùng riêng về mỹ phẩm và được người dùng có nhu cầu tìm đến. Và theo đó, có vấn đề mà bạn cần nhìn thấy ở đây: sự cạnh tranh gay gắt.

 

Ở bất cứ thị trường nào cũng có cạnh tranh mà thôi. Để bán mỹ phẩm online hiệu quả thì bạn cần làm quen với điều đó. Tự tạo cho mình sự khác biệt để kinh doanh thành công.

 

b/ Tiki

 

Tiki tồn tại nhờ uy tín và chất lượng. Muốn tồn tại ở đây, bạn cũng cần có hai thứ đó.

 

Hãy bán những mỹ phẩm cao cấp, hay ít nhất là cũng chất lượng tại đây. Nói không với các hàng giả, nhái, kém chất lượng. Bạn sẽ bị phạt nặng nếu kinh doanh những thứ như vậy.

 

Nhờ thắt khá chặt về nguồn gốc và chất lượng sản phẩm nên cạnh tranh ở đây xảy ra ít gay gắt hơn so với shopee. Tuy nhiên thì mặt bằng giá thành chung thì cao hơn.

 

Khách hàng Việt Nam bị nhạy cảm về giá, họ có xu hướng mua đồ rẻ tiền. Nhưng ở Tiki, bạn sẽ được tiếp cận với đối tượng chịu chi hơn một chút (có lẽ vậy), và họ yêu cầu cao về chất lượng hơn.

 

Đặc biệt này, tỉ lệ hủy và hoàn hàng ở đây ít hơn rất rất nhiều. Cơn ác mộng của người bán hàng mỹ phẩm online do khách hàng “vui mồm nên đặt” giảm đáng kể.

 

c/ Adayroi.com

 

Một sản phẩm của tập đoàn VinGroup, nghe thôi cũng sang mồm rồi.

 

Đánh giá chung thì đây là một nơi đáng để kinh doanh những sản phẩm chất lượng.

 

Vì sao?

 

Tất cả các sản phẩm của VinGroup đều được kết nối với nhau. Cái này kéo cái kia phát triển theo. Nên là Adayroi.com sẽ không bao giờ bị bỏ ngỏ.

 

VinGroup đang thực sự phát triển và âm mưu trở thành thế lực trong tất cả các ngành. Thương hiệu của họ đang phát triển mạnh mẽ.

 

Mà dẫu sao, bạn cũng có thêm một kênh bán mỹ phẩm online hiệu quả. Dù cho thị phần hiện tại của Adayroi.com không lớn cho lắm.

 

d/ Lazada

 

Trong nhiều năm, Lazada luôn dẫn đầu thị trường thương mại điện tử Việt Nam. Nhưng giờ đây đang bị Shopee vượt mặt và đứng thứ 2 tính theo lượt truy cập.

 

Do vậy, tôi cảm thấy hơi có lỗi một chút khi đặt nó ở vị trí này khi nó vượt xa Adayroi.com rất nhiều về lượng truy cập. Còn so sánh với Tiki thì cũng ngang ngửa.

 

Cũng là một ông lớn khác

 

Vốn dĩ thị phần của Lazada lớn như vậy bởi vì giá sản phẩm tại đây rất rẻ. Chuẩn đét tâm lý người Việt Nam. Nên là nếu bạn bán mỹ phẩm giá rẻ tại đây thì quá sức hợp lý.

 

e/ Sendo (Sen đỏ)

 

Một sàn thương mại điện tử của ông lớn FPT.

 

Nổi tiếng vì độ uy tín của thương hiệu, FPT đã tạo ra sàn Sendo được bảo trợ bởi uy tín của chính mình. Điều đó mang lại cho người dùng khá là nhiều sự tin tưởng.

 

Sendo vẫn sẽ tiếp tục phát triển trong tương lai theo những hướng đi riêng của mình.

 

Tôi tin rằng bạn sẽ không muốn bỏ sót một thị trường như vậy đâu.

 

Lời khuyên tại thời điểm này của tôi trong mục về các sàn thương mại điện tử rất đơn giản. Tìm cách bán mỹ phẩm online hiệu quả ở tất cả các sàn. Thị trường càng lớn, bạn càng có nhiều cơ hội kiếm tiền và làm giàu hơn.

 

Bạn cũng cần chú ý đến phản hồi của khách hàng để có thể hoàn thiện và phục vụ tốt hơn cho họ, tăng tỉ lệ bán hàng cho bạn nữa.

 

Xem thêm: Cách khai thác phản hồi khách hàng hiệu quả

 

e/ Một số sàn khác

 

Có lẽ đến đây thì tôi không giới thiệu quá sâu vào bất kì đối tượng nào nữa. Thay vì vậy, sẽ đi về việc tổng kết hơn.

 

Một số sàn điện tử khác mà bạn cần để tâm là Vật giá, Lotte, Meta, Lozi, Vuivui, Websosanh.

 

Chắc là đọc đến đoạn này bạn sẽ mất rất nhiều cảm hứng. Bởi tôi cũng mất cảm hứng khi nói về một số sàn này.

 

Nhưng đừng vì thế mà dừng lại bài viết, phần giá trị nhất vẫn đang chờ bạn ở bên dưới. Khi mà bạn hiểu rõ những gì tôi cung cấp ở phần trên này thì bạn sẽ tiếp thu cách bán hàng mỹ phẩm online hiệu quả nhất.

 

Trước hết thì tổng kết các sàn nào, những sàn mà có tên ở phần này thì có lẽ là không nên lưu tâm lắm. Bạn nên để nguồn lực và công sức để chăm sóc những nơi tiềm năng hơn.

 

3-Website

 

Kinh doanh online mặt hàng mỹ phẩm trên website đối với những người kinh doanh nhỏ lẻ dường như vẫn khá xa lạ.

 

Có lẽ bởi chi phí để khởi tạo website là khá lớn đối với họ. Bên cạnh đó việc quản lý cũng khó khăn với người không thông thạo nhiều về tin học.

 

Nhưng bằng việc áp dụng WordPress thì việc tạo website và vận hành nó để bán mỹ phẩm trên mạng sẽ dễ dàng hơn rất nhiều.

 

Bạn có thể dùng website song song để tạo độ uy tín cho mình, không nhất thiết là trực tiếp dùng nó để buôn bán.

 

Còn bây giờ, hãy cùng xem bán mỹ phẩm online như thế nào nhé?

 

3-Chi tiết cách bán mỹ phẩm online hiệu quả

 

Dù là đang nói riêng về mỹ phẩm, nhưng tất cả các sản phẩm khác đều có thể áp dụng theo cách này. Đây là một phương pháp mạnh mẽ, một quy trình gồm những hoạt động chuẩn mực.

 

Áp dụng được nó, mọi hoạt động kinh doanh của bạn sẽ phát triển còn tốt hơn cả viễn cảnh tươi đẹp nhất mà bạn có thể nghĩ ra.

 

1-Làm thương hiệu – Branding

 

Trước khi kinh doanh online bất kì mặt hàng nào, điều bạn cần lưu tâm đến vấn đề thương hiệu.

 

Thương hiệu là gì, đó là thứ để khách hàng nhớ chính xác bạn là ai. Đó là thứ gợi nhắc cho họ về bạn khi tương tác với một số thứ nhất định. Nó khiến bạn có mặt trong những lần họ đánh giá chọn mua sản phẩm.

 

Đó là cái tên Vinamilk hay Mộc Châu khi bạn nhắc tới sữa hộp. Đó là cái tên mà khi có người hỏi mua điện thoại ở đâu tốt, bạn nhớ ra Thế giới di động.

 

Nó như cái cách mà thegioididong làm bạn nhớ tới vậy

 

Chính bạn cũng cần chọn cho mình một cái tên để mà bán mỹ phẩm online trên Facebook hay một kênh nào khác. Có thể lấy chính tên của bạn hoặc nghĩ ra một thứ gì đó mới.

 

Nhưng bạn phải làm những gì để gây dựng thương hiệu?

 

Hãy bắt đầu với tạo fanpage Facebook, tài khoản Instagram, Shopee,… Sau đó, kinh doanh với những điểm khác biệt so với người khác. Bạn cần chia sẻ nội dung ở các tài khoản, gây dựng cộng đồng,… Nếu cần chi tiết hơn thì hãy đợi những bài viết lần sau nhé.

 

2-Tìm nguồn hàng giá tốt

 

Có một vài lần tôi nhắc đến vấn đề rằng người Việt Nam thích mua hàng rẻ. Nhưng đó mới chỉ là thích thôi.

 

Cái mà chúng ta thực sự cần để ý tới là khách hàng mục tiêu mà bạn hướng tới. Họ thích càng rẻ càng tốt hay họ sẵn sàng bỏ nhiều tiền cho sản phẩm của bạn.

 

Dù trường hợp nào trong hai trường hợp trên xảy ra, bạn đều cần có một nguồn hàng giá tốt (giá rẻ nhưng tương đối đảm bảo chất lượng).

 

Khi giá vốn hàng nhập về rẻ, bạn có thể sẵn sàng bán rẻ hơn người khác. Bên cạnh đó, nếu bán giá tương đương thì bạn có được nhiều lợi nhuận hơn.

 

Giá tốt là một trong những cách bán mỹ phẩm online hiệu quả đối với nhóm khách hàng 15-24 tuổi. Đây chỉ là một nhóm ví dụ mà tôi đưa ra khi đánh giá về việc chọn sản phẩm ưu tiên về giá rẻ.

 

3-Thực hiện bán hàng

 

Bạn đã có thương hiệu riêng, đã có nguồn hàng. Điều cần làm bây giờ là bán hàng. Trước khi bắt đầu với những bước cơ bản, bạn phải học các kỹ năng bán hàng.

 

Đó là việc chiều lòng khách hàng, thái độ phục vụ đúng, không cãi nhau với khách, luôn luôn lịch sự. Quan trọng hơn là kỹ năng chốt đơn. Bên cạnh đó phải giữ chứ tín.

 

Có một điều cực kì, cực kì cần lưu ý này! Nếu như khách hàng mục tiêu của bạn có cả những đối tượng tuổi teen, đặc biệt là nhóm dưới 18 tuổi, thì xin nhớ kĩ một điều dưới đây.

 

Tỉ lệ hoàn hàng là rất cao, còn nó cao như thế nào thì tùy thuộc vào cách chốt sale của bạn.

 

Thế nên, hãy tính luôn tiền phí hoàn hàng vào sản phẩm.

 

Đây là kinh nghiệm bán hàng online xương máu của thế hệ đi trước. Hãy nhớ lấy!

 

Cùng quay trở lại xem bạn phải làm như thế nào ngay bây giờ nhé!

 

Xem thêm: Xây dựng quy trình bán hàng online cho chủ shop

 

9 sự thật về khách hàng mà bạn nên biết

 

a/ Đăng tin bán hàng

 

Sau khi làm xong mấy công việc bên trên, chúng ta bắt đầu đăng tin bán hàng thôi. Hay gọi dễ hiểu hơn là đưa sản phẩm đến nơi mà người mua nhìn thấy và xem xét.

 

Hãy đăng những bài đăng về sản phẩm đúng sự thật. Đừng vẽ quá nhiều hoa lá cành cho nó, làm cho khách hàng lầm tưởng. Như thế hoàn toàn tai hại.

 

Bạn có thể tìm học một vài khóa viết content bán hàng, content marketing để có thể đăng tin bán hàng tốt hơn.

 

Viết content bán hàng thật tốt

 

Nếu muốn kinh doanh mỹ phẩm online hiệu quả và lâu dài thì tốt hơn hết là tránh xa mấy cái tool tự động.

 

Nếu như bạn muốn bắt đầu bằng Facebook trước khi nghĩ tới các kênh khác. Tránh xa mấy thể loại bán like, follow, nói thật là chẳng có tác dụng gì đâu, còn gây hại nữa.

 

b/ Livestream

 

Khi mà bạn đã có thương hiệu tốt, có số lượng người theo dõi tương đối hoặc tự tin tham gia vào những vùng bán hàng thuận lợi. Hãy livestream để tương tác trực tiếp với họ.

 

Hình như là đoạn bán hàng này tôi hơi thiên về Facebook.

 

Nhưng mà đây là một trong những công việc để duy trì tương tác tự nhiên với khách hàng của bạn. Nó góp phần quan trọng để bạn tăng doanh số ở những kênh khác nữa đấy. Bởi dù sao, khách hàng của bạn hầu hết đều sử dụng Facebook mà.

 

Chúng ta dùng Facebook với mục tiêu quan trọng nhất là tiếp cận khách hàng, chứ không phải bán hàng. Đây là xu hướng thực tế của thị trường hiện tại, ít nhất từ 2019 trở đi nó sẽ là như vậy.

 

Facebook ở Việt Nam đã đang cởi ra lớp áo là cái chợ online. Nó dần đóng vai trò là nơi xây dựng thương hiệu vững chắc để tiếp cận khách hàng tiềm năng.

 

c/ Cài đặt chatbot

 

Chatbot, một công cụ thần thánh giúp tự động trả lời inbox của khách hàng. Chatbot đã nổi lên như một hiện tượng suốt năm 2018 vì hiệu quả mà nó tạo ra.

 

Việc cài đặt nó cũng cực kì đơn giản. Nó có thể tích hợp với các mạng xã hội, các sàn thương mại điện tử.

 

Bạn có thể tham khảo về công cụ chatbot kỹ hơn tại bài viết: Manychat là gì?

 

4-Hướng dẫn quảng cáo để bán mỹ phẩm online hiệu quả

 

Ở phần này, tôi sẽ giới thiệu về hai kênh quảng cáo phổ biến nhất hiện nay và các kênh tiềm năng khác.

 

Bán hàng không chỉ là việc tạo thương hiệu và quá trình chốt đơn. Có một quá trình cực kì quan trọng, đó là truyền thông.

 

Truyền thông là một vài công việc như quảng cáo, PR. Ở đây chúng ta chỉ xét về quảng cáo thôi nhé.

 

Quảng cáo là bạn phải chi tiền để khách hàng tiềm năng nhìn thấy bạn.

 

Nó có thể được dùng để tiếp cận khách hàng tiềm năng, buôn bán.

 

Về cách kết hợp quảng cáo, tôi sẽ giới thiệu ở cuối phần này nhé!

 

a/ Facebook ads

 

Có lẽ chẳng cần giới thiệu nữa, Facebook ads hơi bị phổ biến quá rồi.

 

Tiếp cận khách hàng bằng quảng cáo

 

Cứ kéo một vài tin trên Newsfeed thì lại thấy một quảng cáo. Nếu như bạn còn ngờ ngợ thì đó là những tin mà có chữ “được tài trợ”.

 

Quảng cáo bằng Facebook là một cách bán mỹ phẩm online hiệu quả. Vì sao vậy?

 

Bạn có thể nhắm quảng cáo vào đúng đối tượng tiềm năng. Về độ tuổi, sở thích, vị trí địa lý, hành vi mà họ làm,…

 

Nhưng để có được một chiến dịch quảng cáo trên Facebook hiệu quả, điều cần nhất là hiểu khách hàng của bạn.

 

Luôn phải nắm rõ trong tay rằng họ là ai, họ bao nhiêu tuổi, họ ở đâu, họ thích gì, họ thường làm gì,…

 

Để tôi ví dụ một chút về tập khách hàng mục tiêu mà bạn có thể nhắm tới nhé!

 

Bạn bán son môi giá rẻ, và TÔI NGHĨ đây là những gì về 1 nhóm khách hàng của bạn: nữ, 14-22 tuổi, đi xem phim ở rạp, đi quán trà sữa, thời gian quảng cáo hiệu quả là 21h đến 1 sáng, vị trí địa lý sẽ trong khoảng 50km bởi bạn không thích mất quá nhiều phí ship do vận chuyển.

 

Đó là một ví dụ về phân tích khách hàng thôi, nó chưa đầy đủ và có thể không phù hợp với bạn. Nó chỉ để tham khảo thôi nhé!

 

b/ Google ads

 

Để quảng cáo bằng công cụ này, bạn cần phải có website.

 

Bạn sẽ quảng cáo theo từ khóa. Nghĩa là bạn phải hiểu người dùng sẽ tìm kiếm từ khóa nào trên Google và quảng cáo của bạn sẽ hiển thị khi họ tìm kiếm từ đó.

 

Để tôi giải thích nhé. Bạn vẫn bán son môi giá rẻ, và bạn nghĩ khách hàng sẽ tìm kiếm từ “mua son môi giá rẻ ở đâu” trên Google. Đây là một từ tuyệt vời để bán hàng và bạn muốn bài quảng cáo của bạn hiển thị khi họ tìm kiếm từ đó.

 

Và bạn bắt đầu làm một chiến dịch Google Ads để bán hàng mỹ phẩm online với từ khóa “mua son môi giá rẻ ở đâu”. Rồi người ta tìm từ đó >> Thấy quảng cáo của bạn >> Ấn vào >> Mua sản phẩm. Tuyệt vời chưa, đó là quy trình lý tưởng. Nhưng nó có thể dừng lại ở bất kì thời điểm nào trong quy trình nếu như bạn làm không tốt.

 

Nhưng nhớ lấy điều này, chi phí thực hiện Google Ads rất đắt đỏ.

 

>>> So sánh quảng cáo Google và Facebook

 

5-Tìm cộng tác viên

 

Đến lúc mở rộng kinh doanh rồi, và tôi tin bạn sẽ thích mô hình cộng tác viên đấy.

 

Dễ hiểu là bạn sẽ tìm một hoặc một nhóm người bán hàng cho bạn. Bạn sẽ không trả lương mà sẽ trả tiền cho họ theo phần trăm hoa hồng.

 

Bạn sẽ chấp nhận giảm một phần lợi nhuận đi, nhưng thay vào đó là có người giúp bạn bán hàng và mở rộng thương hiệu hơn.

 

Ví dụ bạn bán một thỏi soi giá 300k/ sản phẩm, tiền lãi là 150k/ sản phẩm. Bạn tuyển cộng tác viên với chiết khấu 20%, tức là bạn trả cho họ 60k/ sản phẩm họ bán được. Vẫn còn lãi 90k kìa.

 

Với ví dụ đơn giản này thì mình bỏ qua những tính toán về chi phí quảng cáo, phát sinh,… nhé.

 

Mô hình này cho phép bạn không làm gì mà vẫn có tiền. Nếu như có một đội ngũ cộng tác viên tin cậy. Bạn có thể đi du lịch cả tuần mà về nhà vẫn có tiền cộng vào tài khoản.

 

Nhưng nhớ rằng, cách bán mỹ phẩm online như thế nào họ đều đã nắm rõ, họ có thể bỏ bạn mà đi. Những biện pháp ràng buộc khi đó cần thiết bằng hợp đồng liên quan đến pháp luật.

 

Nhưng quan trọng nhất là giữ được sự trung thành của cộng tác viên.

 

Luôn giữ bí mật về nguồn hàng và giữ lấy những bí mật kinh doanh của mình.

 

6-Quản lý bán hàng

 

Một điều quan trọng làm những người kinh doanh nhỏ lẻ đau đầu và dẫn tới thất bại của nhiều người.

 

Lúc công việc còn ít, mọi thứ thật dễ dàng.

 

Nhưng khi có nhiều khách, nhiều đơn hàng với yêu cầu phức tạp. Mọi thứ rối tung.

 

Đó là thời điểm then chốt quyết định xem bạn đã sẵn sàng thành công và trở nên giàu có hay chưa.

 

a/ Thống kê hoạt động kinh doanh

 

Nhớ luôn luôn thống kê hoạt động kinh doanh hiện tại của bạn.

 

Hãy thống kê thường xuyên

 

Tính tổng chi phí bạn phải bỏ ra hàng ngày, hàng tháng, hàng quý, hàng năm. Song song, tính doanh thu mà bạn có được.

 

Từ đó nhìn xem bạn đã kiếm được bao nhiêu tiền. Đánh giá xem công việc kinh doanh đang trên đà phát triển hay thụt lùi.

 

Bạn sẽ nhìn thấy thời điểm nào mà nhiều người mua hàng, thời điểm nào vắng khách. Từ đó lên các chiến lược bán mỹ phẩm online đẩy mạnh vào lúc mà khách mua nhiều.

 

Để ý xem lúc nào tình hình kinh doanh thụt lùi? Tại sao nó lại giảm? Rồi giải quyết nó.

 

Hãy tinh tế nhìn ra thời điểm thị trường bão hòa. Đó là lúc mà bạn tăng cường quảng cáo, tăng khuyến mại hay tăng nhân lực mà không thể tăng được doanh thu.

 

Đó chính là bước ngoặt để bạn tìm cách tiếp tục phát triển kinh doanh. Mở rộng thị trường ra, hoặc là mở rộng sản phẩm mới,…

 

b/ Quản lý khách hàng

 

Công việc đau đầu nhất nhưng lại quan trọng nhất này.

 

Hãy lưu lại thông tin của từng khách hàng mà bạn tiếp xúc. Lưu lại từng giao dịch phát sinh với họ.

 

Từ thông tin đó bạn sẽ đánh giá được lỗi nào xảy ra khi tiếp cập họ. Ví dụ họ xem nhiều quảng cáo nhưng không mua hàng. Quảng cáo có vấn đề rồi, sửa ngay.

 

Hoặc quan trọng hơn, bạn thấy thông tin khách hàng A đã đặt và bùng hàng của bạn 2 lần. Đến lúc cho người đó vào danh sách đen, không bao giờ bán hàng cho họ nữa.

 

“Vắng mợ thì chợ vẫn đông”, đừng để họ cản trở công việc kinh doanh của bạn.

 

Với thông tin khách hàng có sẵn. Bạn sẽ muốn chăm sóc, quan tâm, hỏi han để họ lại mua sản phẩm lần nữa. Bạn sẽ muốn lại quảng cáo vào họ, để lại có đơn hàng nữa.

 

Giải pháp để quản lý khách hàng và chăm sóc, quảng cáo lại tới nhóm khách hàng đó có sẵn đấy. Tôi giới thiệu phần mềm CRMVIET có các tính năng hữu ích để bạn thực hiện cách bán mỹ phẩm online hiệu quả của mình.

 

Phần mềm quản lý khách hàng

 

The post Cách bán mỹ phẩm online hiệu quả nhất trong kỉ nguyên số appeared first on CRMVIET.

 

via CRMVIET bit.ly/2SZClQw

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Here's a sneak peak at some of the potion jar labels that I am working on for this years improved witch cabinet.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

Various brushes collected from Deviant Art were used in the creation of this label, also please see this artists wonderful collection: mouritsada-stock.deviantart.com/

 

Disclaimer: Some aspects of these labels were created with various Photoshop brushes that have been collected over the years, I try to give as much credit to the original artists as possible. If you find an image/brush that you'd like credit for, please let me know! I do not sell these labels for that very reason. Hope you enjoy these spooky labels!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

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Here, another one of the Manor's frightening skeletons sits in the foyer eagerly awaiting the arrival of the trick or treaters. Various books, ghost stories of course, sit stacked in a pile waiting to be read.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

 

Copyright © 2008 Love Manor. All rights reserved.

To access the Red Pagoda, our tour guide Mike led us through several blocks of locals trying to sell us all kinds of goodies. Mike was a bundle of high energy.

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Permission to use photo.

.

14 May, 2020

.

Hello Ted,

 

In using Visual Hunt to find an image of a tour guide to put on my blog, I came across your wonderful photo of the tour guide Mike from your tour in China.

 

www.flickr.com/photos/time-to-look/33305706725/in/photost...

 

Visual Hunt states that your image is not for commercial use. I would love to use your image on my blog post about outdoor jobs, but don't want to infringe your terms of use.

 

www.activeoutdoors.info/outdoor-jobs-list/

 

My blog provides information on outdoor recreational activities. I do not sell anything, but my blog does have Google Ads.

 

May I have permission to use your photo? I will give credit, and will link to your Flickr photostream.

 

An ornate candelabra rest atop a black pedestal next to the Potion Cabinet. Perhaps left behind by a spell crafting witch.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

 

Copyright © Love Manor. All rights reserved.

Fresh from being carved, several of our Jack O'Lanterns pose for their closeup. Behind, the kitchen window curtains are tattered and aged.

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

 

Copyright © Love Manor. All rights reserved.

Hey people!

 

Paisley Pockets & ✿VishakhaJindal✿ tagged me.

  

Trouble is, I already spilled the beans last time around… and so now it seems nothing I can find to unveil.

 

However, I’ve noticed that when it comes to my online life, I have my own set of strange protocols. And now I’m sharing few of them here. I’m curious to know if anyone out there is as mad as I'm! ;)

   

~ • I compulsively clear my junk mails every time I log on… though the junk-mailbox is set on auto-delete mode.

 

~ • I hate multiple email accounts. They make me feel so confused.

 

~ • I never log on to any messenger service without checking on the ‘invisible’ mode.

 

~ • I instinctively keep correcting spelling mistakes while in chat. (schooldays are still larking bad!)

 

~ • I never visit online gaming sites… ‘cos I know they can ruin my life!

 

~ • While browsing I try not to even scroll through the Google ads, let alone clicking on them. (I'm mean, I know!) :D

 

~ • At times I get severe social networking phobia… & for weeks or even for months I disappear from the networking sites.

 

~ • Many of my passwords are mostly edible, at least in portions! :)))

 

~ • Deleting the temp. files seems like conducting a noble act, makes me feel liberated. Almost Zen-like! ;)

 

~ • I’m perpetually logged on to Flickr. :) & I don't like expired cookies..!

  

Love

Puja

 

PS. people tagged, please feel free to ignore if you wish... :)

  

★ watch this photo in my blog

  

A watchful lions head graces a fountain in one of the Manor's many gardens.

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

 

Copyright © Love Manor. All rights reserved.

These ghastly faced Jack O'Lanterns welcome visitors as they approach the door.

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

 

Copyright © Love Manor. All rights reserved.

A forgotten visitor lay for a rest on the Manor grounds while fireflies flutter through the foggy air.

 

Help me out! Visit my blog and checkout the HGTV and Martha Stewart Competition posts - As always, thanks so much for your continued support!

 

- Click here to visit the official Love Manor website!

- Sign my guestbook, click here.

- NEW Love Manor Blog!

 

Help me out, click the Google Ads on my site!

 

Copyright © Love Manor. All rights reserved.

See the "How Liveblogging is Changing Journalism" video

 

_GA_googleAdEngine.createDOMIframe('google_ads_div_In-Article' ,'In-Article'); Buy an ad on DigitalJournal.comLiveblogging has taken off across the Web, giving journalists a chance to write about events in real-time. Will media have to adapt to this rising trend? Digital Journal TV investigates in an interview with the president of CoveritLive, a liveblog leader. Digital Journal -- To liveblog or not to liveblog, that is the question. For journalists of all stripes, it is a decision to consider seriously: covering events and offering commentary in real-time has become the activity du jour for enterprising publishers. DigitalJournal.com has tested the service from liveblog trailblazer CoveritLive, whose software has been used by weather reporters, entertainment writers covering the Grammy Awards and comic-book nuts attending ComicCon. DigitalJournal.com tried out CoveritLive for the first U.S. presidential debate, the U.S. vice presidential debate, the Canadian federal leade

rs debate, and the second presidential debate in the United States. As impressive as the service was, there was noticeable lag and some reliability issues. What is the company doing to ensure quality in the future? Because liveblogging is getting more popular every month, Digital Journal TV wanted to know what makes a liveblog company tick. In an interview with CoveritLive President Keith McSpurren in Toronto, learn how citizen journalism can benefit from liveblogs and what business model CoveritLive may pursue. Journalism's continuous march to the Internet era just got more interesting.This video was originally shared on blip.tv by digitaljournal with a Creative Commons Attribution-NonCommercial-NoDerivs license.

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1)Branding

- Logo

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2)Digital Marketing

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3)Animations

- Character Animations

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4)Video Productions

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5)Photoshoot

6)Event Management

7)Newspaper Ads

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9)Printing Ads

- Flyers

- Brochure

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10)Web Development

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Copyright © 2008 Love Manor. All rights reserved.

Saw that on New York Times online. Didn't know that breastfeeding was a disease that needed a treatment.

One of the many statues throughout Love Manor's sprawling graveyard.

 

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You'd think that after all this time reading all of our email, Gmail and Adwords would be a little more relevant to the content. To be honest, I never even glance at the ads in Gmail usually- I've trained my eyes to ignore them.

 

Lyrics from the great Talking Heads song, Life During Wartime

 

(see for instance: Talking Heads - Live in Rome 1980 - 08 Life During War Times www.youtube.com/watch?v=2MYp0VIbwZk )

Esempio di Wolfenstein 3D con ads by Google

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Found this photo in an old photo album and just had to scan it in. Unfortunately no date was attached, but if I had to guess I'd say it was taken mid to late 90's.

 

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See the "The Ultimate Bluetooth Help Guide" video

 

_GA_googleAdEngine.createDOMIframe('google_ads_div_In-Article' ,'In-Article'); Buy an ad on DigitalJournal.comBluetooth technology is growing in popularity as cities around the world ban cellphone use while driving. But novices and experts alike are hungry to know all the details about this wireless tool. In this episode, Digital Journal TV has all the answers.Digital Journal TV -- If you use a cellphone, you have likely heard about Bluetooth: a wireless tool that lets you make and receive calls hands-free. And if you like in a major urban city, you have probably seen Bluetooth in action: cellphone fanatics talking as if they're chatting with ghosts, hands flailing, a small device tucked into their ear. But as well-known Bluetooth has become, people still have questions over how they can connect their headset to a cellphone, camera or printer. How does it work? Are all gadgets compatible with Bluetooth? What are some of the top headsets to buy? What's a quick way to find out

if two devices are compatible without having to spend hours searching the Internet? Digital Journal TV tried out several headsets, and we were most impressed with noise-cancelling features. When we were driving down a highway with the windows open, for example, a few Bluetooth headsets completely cancelled out blowing wind. In this episode of Digital Journal TV, we look at how Bluetooth is perfect for drivers who want to be hands-free on the road. Also, we recommend a high-quality headset and showcase the ultimate guide for Bluetooth beginners and veterans. Find out Digital Journal TV's perspective on why Bluetooth can benefit wireless mavens and what devices offer the most bang for your buck.For our Top 5 picks for the best Bluetooth headsets, click here. This video was originally shared on blip.tv by digitaljournal with a Creative Commons Attribution-NonCommercial-NoDerivs license.

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i tend to scribble when i drink, a few martinis in me and im rambling about something...

 

Top 10 Ideas to Make Money in Our Sleep

 

My brother jokes about finding ways to make money in our sleep. A simple idea really, many people do it, why can’t we eh? What better topic for a drunken martini ramble.

 

1. Special Interest Videos, ie: porn, gator facts and fun and or research. Basically make a tape, dvd and sell it. Hey I worked in animation, this works really. You make a video that someone wants and you sell it. Lots of them! So what do you make? Sure porn is a basic route to possible success though you may not like who you turn into in the end. Probably not, but we had to add that for fun. Gator Dave fun facts about gators? Maybe, animal videos could be a market. Research videos, I work in research, we always talk about research vids, and there are some out there, but not many, we could hit the market!!

 

2. Write a Novel, Screenplay, tv series. Dave and I concieved and wrote (roughtly) a 12 episode series one day in Don Pablos awhile back, Gator Nation, by far our greatest adventure in drunken screenplay/tv series rambling writing. It could happen ya know. I like to write, maybe I could do that. Always wanted to write a book and publish it really.

 

3. Tiki Bar Supplies, Trendy, ok we were sitting at the bar.. so yes this one may seem slightly obvious. But bar trends, whos drinkin what, whats happening where and whats popular. This sorta got us into our discussion on trend spotting, and trend cashing. HA!

 

4. Gave Development, ever since my dealings with Ritual back in the days of creating the Sin anime with ADV, and basically spear heading that discovery project I’ve had this notion in my head about game development. It could be really fun, and really profitable, yet really really risky. Initally I think about a basic quake engine modification really. Or getting my hands on some dungeon siege tech, finding the captial of course will be hard. So go rogue, go old, go old school tech, like early quake or something and do something new or something “they” missed. But again this falls into, you created it, you create the market, its not as small as you think really, yer just a clone of someone else ya know.

 

5. Ebay Exchange, rare items, 1 day sales, and sex toys. Now let me clarify the bartender suggested “sex toys” not us. Several people I know do the ebay exchange to make money in their sleep. So this is really a proven, possible route to take just takes time. Dave suggested the 1 day sales, quoting that “people love the stuff thats moving now” basically.

 

6. Stock Trading. Need to get back to that, risky, yes, but whats moving, gotta put yer eye to the wallstreet there and then look at trends, again we were getting closer to trend spotting which is where our conversation sorta ended up.

 

7. Exploit Future Accessibility, Hacks for Paranoia Protection. Here is where I dropped off the edge of reason probably. At this point my one napkin mantra of whimscal wonder wisked off into the void of several napkins and ramblings on trend spotting/cashing. The basic idea here however is that there is opportunity in our future connectedness / accessibility. We go wifi, wheres the market, we go bluetooth, wheres the market, we go.. what next? Exploit the future of what is to be. Who am I in 2010, what do I do, what do I wear, what do I drive, how do I connect, how do I live, what do I cherrish, what do I want our of a connected reality? So where are some opportunies, and lets just say it honestly, where is the cash? The cash is in sms? text messaging? Hello Dodgeball meets Google, who’d ever thing that’d happen? A trend unfolds out of curiosity and presto someone takes notice. Open your mind up to the aspect of noticing. Have you noticed lately? Anything?

 

8. Digital Signage, Miniority Report Today. Its coming really. Despite the folks that tell me otherwise, there are some things that coccur to me that are crystal clear. I love the crystal clear sparks in my head. Actually I love hate them, love cause I feel like I can see the future, hate cause I hate it when they arrive and I didnt get a chance to cash in. Not just simple digital signage, but ads that know you, talk to you, know you via yer wifi, yer bluetooth, yer phone gives you away, ads that make the connection, ads that approach and inform, and advise. You wanna step into the future? Go watch some anime. Yep, and not the new stuff. Go watch the old stuff. Old Macross, old robotech will show you what the future will be and its arriving now. Its funny really. I love seeing something in a cartoon made in the early 80’s arriving now in my local store. One thing I like is advertising really, always have, and this idea of digital signage is just the tip of a whole new ball of wax hitting the scene. RFID is a start, so is bluetooth and phones that cash in the aspect of something like the reccently talked about, blogged about Nokia Sensor technology. I blogged about a startup from MIT last year that was doing the same thing. I even talked about the idea of smart buildings that know your preferences for climate control, audiable control, imagine walking into a starbucks and the music at yer table is low, or even another tune, or that you like wamer side of the climate control around you. User preference, more so consumer preference, cashing in on the consumer optional preference. I could write a good word on this ramble, already have I see.

 

9. Blog Voice, Future Trends. As Time magazine finally catches up the rest of the population as to what a blog is and what it means for the future, you cant help but smile knowing you were sitting on that newness trend for quite sometime before it really hit. Yet did you cash it? First aspect of cashin was the development side of it, then the google ads, then the API glory of it, and now the voice of it. Paid to blog thats a new reality hitting the streets. Paid to speak, paid to ramble on. Make a blog, get a voice, cash it. Granted you have something valid to say. Or just review something, still value is needed, yet as the blogosphere grows and grows, value gets mixed up in the presence of other blogs really, the responsibility of offering sole value is not on your shoulders any more, its a collective value, so “join” wisely.

 

10. Trends. Here is where the martinis arrived in the bloodstream and informed me what my ramble was really all about. Trends. What are the trends now, tomorrow.

 

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