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How To Make Money Online By Starting A Blog 2014 - Keyword Research (Video 4) BLOGGING RESOURCE: bit.ly/starting-a-blog-series GO HERE: ift.tt/1ws7MTq ADD ME To FACEBOOK ift.tt/18daVvy HOW TO MAKE MONEY ONLINE BY STARTING A BLOG 2014 -- KEYWORD RESEARCH (Module 4) This is the report that will show you how to do keyword research in the How to Make Money Online By Starting A Blog Series. As any of the other topics discussed throughout the series, this is very essential to the starting a blog process. It is a very simple process as you will see. If for some reason you are not understanding what is being discussed, I recommend just reading this report over again because when the brain goes over information repeatedly, it gains a better understanding. So lets get you started on the topic so you can be on your way with making money online with starting a blog. Now, that you have your content. We need to make sure that we optimize the content when writing the article to place on the blog. There are two ways to do this. There is a really easy way and then an easy way. The really easy way is to simply think of what people would type in the search bar of "Google" when they search for your content. When you do this there will be an auto-populate mechanism that takes places. The title that comes up from this will be what is searched often in "Google" The way to use this information is by whatever shows up in the auto-populate fields, you need to have that phrase in the title of your article. For example, if I made an article on "training dogs to stay." I would go to "Google" and see what comes up in the auto-populate field How_to_make_money_online_by_starting_a_blog_kewords I would then come up with a title using that phrase. The title I came up with would be "Effective Techniques on How To Train Dog To Stay." Notice that I did not change it to "....Train A Dog To Stay." I kept it the way it was because that will better optimize my post according to Google's analytics. The second way takes a little more time but it is fairly easy as well. You would use a tool provided by Google. The tool is called Google Keyword Planner. In order to use this tool you do have to sign up for a Google Adwords account which is free. This tool will actually give you more detailed data on the keywords you are trying to use in your title. The first step is to come up with some keywords people would type into the search results to find the information shared in your video. Same as what was talked about in the really easy method above. Second, you would type those into the Google Keyword Planner tool and see the results it returns. Ideally, I would be looking for something that is being search a lot on a monthly basis globally but has low competition. Then I would use that keyword phrase in my title. See the example below. How To Make Money Online By Starting A Blog 2014 How To Make Money Online By Starting A Blog How To Make Money Online Make Money Online By Starting A Blog 2014 Make Money Online Starting A Blog 2014 Starting A Blog Make Money Online By Starting A Blog Keyword Research

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Keyword research is one of the most important parts of developing an SEO strategy.

 

You need to know what keywords you need to target, and to do that, you need to know what your target audience is searching for on Google.

 

You want to find the keywords where you can compete for a spot on the first page, but that also bring conversions.

 

SEO agencies use paid tools like Moz Pro, Ahrefs, and SEMrush, all of which provide detailed keyword research functionality with information about things like search volume.

 

However, if you’re just starting out and you’re handling your own SEO, a subscription to professional software tools is probably out of budget.

 

It used to be that for keyword research, there was a great free alternative from none other than Google itself: Google Keyword Planner.

 

It gave relatively accurate data about search volume, for free, helping business owners and internet entrepreneurs do thorough keyword research without needing to spend money on a paid tool.

 

This was true until July 2016, when these golden days came to an unexpected end.

   

How Google Throttled Keyword Planner

 

Unfortunately, the days of free access to detailed search data from Google Keyword Planner came to an end during the summer of 2016.

 

Unexpectedly, Google restricted access to Keyword Planner for anyone who wasn’t above a certain spending threshold in Google AdWords, their pay-per-click advertising service.

 

As you can see if you clicked through to the link above, which is an article in Search Engine Journal from when this happened, Google initially claimed that the error message users were receiving was a “technical issue.”

 

This wasn’t entirely true. They were, in fact, making some major changes to who could access full search data through Keyword Planner.

 

Today, you can still access and use Google Keyword Planner without spending money on PPC. But, there’s a huge catch, which wasn’t there before.

 

The search volume information that it gives you offers such a broad and vague numerical range that, frankly, it doesn’t really tell you much of anything useful.

   

You can see what I mean in the screenshot below.

 

As you can see, 10k-100k is a ridiculously broad range. While Google Keyword Planner can give you new keyword ideas, it really doesn’t tell you a whole lot anymore about how many people are actually searching for each keyword.

 

At least, not unless you’re spending a significant amount of money on AdWords advertising.

   

Finding Alternatives: Free Keyword Research Tools That You Can Start Using Today

 

Naturally, if your budget won’t allow for a paid subscription to a professional SEO tool, you need to find alternatives to Google Keyword Planner. Fortunately, there are quite a few of these out there.

 

Fortunately, there are quite a few of these out there.

 

Some tools offer search volume data, while others don’t. However, quite a few of them can be very, very useful for keyword research.

 

I’ve decided to create a master list of the best free keyword research tools out there, as of 2017. I did the very best I could to make sure this list is as comprehensive as possible, listing multiple types of free keyword research tools that can be useful for small businesses, bloggers, affiliate marketers, and anyone else who handles their own SEO.

 

I did the very best I could to make sure this list is as comprehensive as possible, listing multiple types of free keyword research tools that can be useful for small businesses, bloggers, affiliate marketers, and anyone else who handles their own SEO.

 

I’m starting off with the ones that are completely free, and that also offer search volume information. Some of them do have paid versions as well, many of which are quite affordable. In most cases, the paid version will allow you to do a greater number of searches per day. You may or may not need it, but many of these tools are quite a bit less pricey than agency tools like Moz Pro, Ahrefs, and SEMRush.

 

In most cases, the paid version will allow you to do a greater number of searches per day. You may or may not need it, but many of these tools are quite a bit less pricey than agency tools like Moz Pro, Ahrefs, and SEMRush.

 

Next, I’ll list the paid tools with free trials that you can take advantage of. These free trials can allow for anything from a few searches, to a full month of unlimited use.

 

Third, I’ll talk about the longtail keyword tools that don’t offer search volume information, but that can still be a great way to get keyword ideas.

 

Many of these tools can be incredibly valuable for brainstorming new content ideas, too. If you’re stuck in a rut, they can bring up questions your audience is asking, but that you never thought of. This can be fertile ground for blog posts, not to mention an opportunity to rank for potentially profitable longtail keywords.

 

This can be fertile ground for blog posts, not to mention an opportunity to rank for potentially profitable longtail keywords.

 

For all of the tools that offer search volume data, I’m doing something a little different. I’m actually going to compare the data they offer with the data available from the paid tools my agency uses. This can help you get a better idea of how accurate these tools probably are.

 

Keep in mind that even with paid tools, you probably can’t trust search volume data to be 100% accurate. However, it’s a very useful approximation that can help you a lot with your keyword research and SEO strategy.

 

To take a look at results that these tools provide, I’ve used “keto” and related terms as the test keywords. “Keto” is short for “ketogenic diet,” a very low carb, high fat, and high protein dietary regimen that’s gained a lot of popularity recently for weight loss.

   

So, here it is: my ultimate list of the very best free keyword research tools for 2017.

   

1. SEOBook Keyword Tool

 

SEOBook may not be the best-known SEO blog and resource website, but it’s definitely a “hidden gem.”

 

Created by longtime SEO professional Aaron Wall, the site has a fascinating and comprehensive blog that’s not afraid to talk about topics that many other blogs don’t cover in detail. There are also quite a few useful SEO tools, one of which is the SEOBook Keyword Tool.

 

To use the tool, you’ll need to sign up for an account. However, it’s completely free to sign up, so you don’t need to pay for a subscription or anything.

 

There are also tons of other helpful resources and tools on the site, so I definitely recommend signing up and checking it out if you’re handling your own SEO.

 

The SEOBook Keyword Tool does, in fact, provide keyword data. You can see total monthly searches, total daily searches, monthly searches in the UK, and even searches on Yahoo and Bing.

 

If you sign up and check it out, you’ll notice that they also provide a column-by-column description of what all of the information means. They also give some information about how it works.

 

Here’s a screenshot of what you’ll get if you type “keto” (as in ketogenic diet) into the SEOBook tool.

     

This is just a picture of the top of the list. There are a lot of other longtail keywords listed.

 

As I’ve mentioned, this tool is completely free. But how does it compare to the professional software that we use in digital marketing agencies? Let’s take a look and see.

   

Already, we can see that both tools have generated a rather similar list of top related keywords for “keto.” You can also see that the search volume information — that’s “Daily Searches” in the SEOBook Keyword Tool, and “Volume” in SEMRush — is quite close.

 

Keep in mind that search volume information from any tool, even Google Keyword Planner, isn’t necessarily 100% accurate. The volume information from the SEOBook and SEMRush are close enough that both give an accurate picture of what kind of numbers you’re looking at.

 

Interestingly, there is a little difference in the top keyword results you see from each tool. But, both complement one another. For example, you’ll see “keto pancakes” in the SEOBook screenshot, but not the SEMRush screenshot.

 

There’s a content idea right there: awesome recipes for keto-friendly low-carb pancakes. You’ll also see “keto snacks” in there.

 

Then, in SEMRush, we have “keto vegetables,” “keto breakfast, and “keto recipes.”

 

With both tools together, you can see a trend here: people are looking for recipes for meals that won’t interfere with your ketogenic diet. Keep in mind that keto requires people to consume a very, very low carbohydrate intake, often below fifty grams per day.

 

So, some creativity is sometimes needed.

   

2. Serps.com Keyword Tool

 

Serps.com is another website that offers a useful free keyword search tool. They also have several paid plans, each of which offers a 30-day free trial.

 

Founded in Portland, Oregon in 2012, Serps.com tracks data from over 20,000 keywords for a total of approximately two million keywords.

 

Here’s a screenshot of what comes up for our test keyword, “keto.” These are global results, not results specific to the UK.

     

Even if you don’t plan on paying for a monthly subscription, signing up for their 30-day free trial can be helpful if you’re in the keyword research phase for a new website. It’s a great tool, it’s free for a month, and you can easily find all kinds of surprising longtail keywords that you can target.

 

But, how does this one compare to professional tools?

 

For comparison, here’s a screenshot of what I got for “keto” in SEMrush:

     

As you can see, the results are quite similar, but not necessarily identical. Both tools point you toward things like “keto diet plans” and “keto recipes,” as well as “keto calculator.” The latter, for reference, refers to online tools that people can use to track their macronutrient intake, keeping carbohydrates low while making sure they’re getting enough protein and dietary fats.

 

At the same time, though, you’ll see a couple of differences. This makes a case for using these kinds of free tools as a supplement for keyword research, even if you have a subscription to a tool like SEMRush.

 

For example, the Serps.com Keyword Tool offers “reddit keto.”

 

What is that?

 

Well, it turns out that one of the biggest communities for keto dieters is actually the /r/keto subreddit, a forum hosted on Reddit. Checking out /r/keto could be a gold mine for content ideas, and if you didn’t know about it, now you do.

   

3. KW Finder

 

Like Serps.com, KW Finder is a very good paid tool that happens to have a very useful free trial version that you can take advantage of. Even better, you don’t even need to give them your credit card information to sign up for the free trial.

 

For free, you can get up to three keyword searches per 24-hour period. It will give you 25 related keywords per search. You will also get three SERP checks per day.

 

Here’s a screenshot of what you’ll get if you type “keto” into the free version, with results filtered to the UK only.

   

The left has the keyword suggestions. Over on the right, you’ll see the SERP Checker data. This shows the top results for that keyword. You can also see monthly search volumes over the past year.

 

As you can see, like many search terms related to dieting and fitness, “keto” sees a January spike due to New Year’s resolutions.

 

So how does KW Finder compare to SEMRush? Let’s take a look and see.

   

As you can see, we’ve got some similarities and some differences here. KWFinder pulls up some interesting keywords that aren’t as prominent in the SEMRush results, like “keto diet meal plan” and “ketogenic diet foods.” While these may already be fairly high competition, they can help seed new ideas for profitable long tail keywords.

 

You can also see that for “keto diet plan,” KWFinder and SEMRush are showing similar search volume information. The same goes for our head keyword, “keto.” The numbers aren’t identical, but even if you compare search volume information from two professional paid tools, they’ll be close but not necessarily 100% identical.

 

The cool thing about KW Finder is that you don’t need to pay for a subscription to use the tool, you’re just limited to a certain number of daily searches. If you’re just doing keyword research for your own business’s website, or for a personal project like a blog or affiliate review site, this might be all you need.

   

4. SEMRush Free Trial

 

SEMRush is a professional-level paid digital marketing toolkit, and as you can see, we use it in our digital marketing agency. I’ve had a great experience with their software, and if you’re in the market for high-powered SEO software, I definitely recommend SEMRush.

 

However, we’re giving them a mention here because they offer a free 14-day trial. Taking advantage of this offer could end up being very helpful for you.

 

If you click the link and sign up for the trial, you’ll be using a promo code that activates said free 14-day trial. This is valid until September 10, 2017.

 

SEMRush offers 10,000 results per report, and you can create up to 3,000 reports every day. Along with keyword research, you’ll also have access to advertising research, site auditing tools, a Keyword Difficulty tool, and more. If you click the link and scroll down, you’ll see the full list.

 

Be advised that in order to use your free 14-day SEMRush trial, you will need to provide your credit or debit card information. However, there isn’t any charge for the trial. Unfortunately, SEMRush isn’t exactly cheap, so if you’re reading this, it’s probably not the ideal paid tool for you right now.

   

5. Moz Keyword Explorer Free Trial

 

Moz Pro is a professional SEO software suite used by digital marketing agencies, as well as in-house teams at large companies.

 

Like SEMRush, its pricing can be out of reach for many small business owners, but you can try out the Moz Keyword Explorer tool for free. Moz Pro also offers a full 30-day free trial that you can take advantage of.

 

With the free online version of Moz Keyword Explorer, you’ll get two free searches per day without logging in. If you register an account, you’ll give five searches a day.

 

Here’s a screenshot of what you’ll see when you type in “keto.” These results are localized to the UK.

   

The search volume data did not want to load correctly when this screenshot was taken, but feel free to check it out for yourself if you’d like to get a better idea of search volume for these particular keywords.

 

If you click on “See all 1,000 suggestions,” you’ll be taken to a page that lists 1,000 keyword suggestions based on your initial keyword. Here’s what it looks like for “keto”:

 

There’s also an option to view a full analysis underneath the SERP Analysis section.

   

Moz Pro Keyword Explorer is definitely worth checking out, considering that it’s one of the most widely used SEO software tool suites in the digital marketing industry. Although your daily searches are limited, you can still get plenty of valuable information for free.

 

Here’s our SEMRush screenshot again, for comparison.

     

While both tools did pull up similar keywords, Moz did offer a few toward the top that SEMRush didn’t list as prominently, like “keto diet review” and “keto diet bodybuilding.”

   

6. KeywordShitter

 

At this point, we’ve covered the keyword tools that are completely free, as well as paid tools that have limited free trial versions.

 

The humorously named KeywordShitter was created by a Reddit user, and it actually uses Google’s suggested searches to find longtail keywords.

 

It’s a great way to not only find relevant keywords, but also to get new ideas for blog content. You’ll often run across questions that your audience is asking, but that hadn’t occurred to you before.

 

It generates tons of keywords, and you can always pick the ones you like and then run them through a tool that provides search volume information. As I mentioned, if you’re stuck in a blog content rut and you’re not sure what to cover next, KeywordShitter can definitely help.

 

After you hit the “Start Job” button, KeywordShitter just keeps going and going. Eventually, you’ll start seeing keywords that have little or nothing to do with your actual topic. At that point, go ahead and hit “Stop Job.”

 

Here’s a screenshot of what the tool pulls up for “keto”:

 

As you can see, it brings up all kinds of interesting things that people are actually actively searching for.

 

If you’re stuck in a content rut for a website about losing weight with the keto diet, suggestions like “keto pancakes,” “keto appetizers,” and “keto alfredo sauce” could help you come up with new ideas for blog posts.

   

7. Keyword.io

 

Keyword.io is somewhat similar to KeywordShitter. To use the tool, you’ll need to go ahead and sign up for a free account. This is a quick, easy process.

 

Here’s what you’ll see when you type in “keto” and filter the results to the UK:

 

The keywords are listed in alphabetical order, and as you can see, there are quite a few interesting longtail queries listed. Up at the top, there’s an option to filter ideas. You can either type something in, or use the drop-down menu labeled “Filter Ideas” to choose from pre-generated filters.

 

For “keto,” the filter ideas that Keyword.io provides include things like “diet,” “recipes,” “ketosis,” “foods,” and even “zucchini.” (Zucchini is popular among keto dieters, and can be ground into a mock “pasta” to replace carb-heavy noodles like spaghetti and fettuccini.)

   

8. UberSuggest

 

Ubersuggest works in a similar way to KeywordShitter and Keyword.io. Interestingly, it was recently acquired by digital marketing guru Neil Patel, who plans to add more free features to the site in the near future.

 

One of Ubersuggest’s advantages is that it can bring up longtail keywords that aren’t listed in Google Keyword Planner. This can help you find interesting and relevant topics to write about, for which you can probably rank quite easily.

 

Here’s a screenshot of what you’ll see for the initial keyword “keto,” filtered to the UK.

     

As you can see, you can download the entire list in one simple click.

 

Another cool feature that Ubersuggest offers is a word cloud, which is generated from the keyword list. Not only are the word clouds quite pleasing to look at, but they can also help you get a better idea of what words and ideas tend to be correlated with your main head keyword.

 

Here’s the Ubersuggest word cloud for “keto”:

     

This is actually just the top of the word cloud, and there’s more to it. But this should give you a good idea of what Ubersuggest can generate for you.

 

These word clouds can be useful because, in a convenient visual format, they help you find correlations. This, in turn, can point to new content topics you can use to write epic content that ranks.

 

With “keto,” you’ll see that the big things are fairly obvious: “plan,” “carbs,” “food,” and “fast.” (Intermittent fasting is a component of keto diets.)

 

But look closer, and there are all kinds of interesting things in there. For example, “vegetarian.” Ketogenic diets are high fat and high protein, with little to no carbohydrate intake. When people think of “keto,” they usually think of things like bacon and other meats. Getting adequate protein can already be somewhat challenging for vegetarians, so there are definitely people out there who are losing weight with keto while remaining on a plant-based diet.

 

You can also see foods like pizza, naan, cake, taco, and jambalaya. (Jambalaya is an American Cajun dish originating in southern Louisiana, near New Orleans. It contains rice, beans, and usually either Andouille sausage or prawns.)

 

These foods all have carbohydrates, of course, but people always want to find ways to indulge in their favorite foods without blowing their entire weight loss diet. So, keto-friendly alternative recipes for these kind of foods, like “pizza” with a crust made from cauliflower, are a type of content that often performs quite well in this niche. This can help you plan content that your audience will love — and that other publications will want to link to.

 

So, keto-friendly alternative recipes for these kind of foods, like “pizza” with a crust made from cauliflower, are a type of content that often performs quite well in this niche. This can help you plan content that your audience will love — and that other publications will want to link to.

   

9. KeywordTool.io

 

Keyword Tool is yet another helpful keyword research tool that gets its longtail keywords from Google’s search suggestions. It provides over 750 longtail keyword suggestions, completely for free.

 

Here are the results for “keto,” filtered to the UK.

     

As you can see, you do need a paid subscription to Keyword Tool Pro to access search volume information.

   

10. WordStream Keyword Tool

 

Wordstream is a company that makes software for cost-per-click (CPC) advertising. They also happen to offer a free keyword tool, which gives you a total of 30 free searches. It’s actually designed more for paid search advertising than for organic SEO, but it can still be quite useful.

 

Here’s a screenshot of what you get.

   

To get more detailed information, you can sign up for a free trial of WordStream Advisor. This software is designed to help businesses streamline their PPC campaigns and better optimise for conversions.

 

You do not have to provide any credit card information to sign up for a free trial with Wordstream. However, they do request a company name and website.

   

11. LongTail Pro 7-Day Trial ($1)

 

This is a bit of an “honourable mention,” but you can sign up for a free week of access to LongTail Pro for just $1. While I did choose not to go through their entire sign-up process, it’s definitely worth checking out. The tool has a great reputation.

 

They also offer a “Long Tail Bootcamp” seven-day video course. It’s worth noting that this is geared primarily toward building an “authority site,” which usually pertains to monetization through affiliate marketing. So if you’re trying to find keywords for your brick-and-mortar plumbing business, the course might not be as useful for you.

   

12. Answer the Public

 

Answer the Public is a longtail keyword tool that’s primarily designed to help you find keyword ideas. It uses a really cool graphical visualization technique to show you questions that people are typing into Google Search.

 

Here are some screenshots of the graphics the site generates for any given keyword. These are what it generated for the keyword “keto,” localized to the UK.

 

This is the first graphic, for “Questions.”

     

As you can see, the graphics are quite large, and I actually wasn’t able to comfortably capture all of them in a single screenshot. It shows all 141 common questions that the site found for the keyword “keto.”

 

It’s organised into eight different branches: “are,” “where,” “which,” “who,” “what,” “when,” “why,” and “how.”

 

Here’s the second visualisation, organised around prepositions.

   

These are queries that include any of seven prepositions.

 

At the bottom, you’ll find a set of alphabetical lists, containing all of the questions and preposition queries that Answer the Public found.

   

Answer the Public can be a fantastic way for you to brainstorm for new content ideas. For many types of businesses, you’ll find yourself running through all of the “obvious” blog post topics pretty quickly. Answer the Public can help you find fresh new ideas — and, as a bonus, you’ve got a good chance of ranking for these kind of answer queries.

   

13. Bulk Keyword Generator

 

What sets Bulk Keyword Generator apart from other, similar tools is that it’s designed specifically for small local service businesses. It has two options that you can use: “Keyword Suggestinator,” which walks you through the process of narrowing down your business type, and “DIY Generator,” where you can enter your location and services manually.

 

In the “Keyword Suggestinator,” the first thing you’ll need to do is select your business type from a drop-down menu. Because this tool is so different from the others, and has a very specific niche focus, I’m not using our “keto” example keyword this time.

 

I went ahead and selected “Landscaping.” Once you pick a business type, you’ll see check boxes next to services that those businesses generally offer. You can check whichever ones your company offers. When you’re done, hit “Select Service Types.”

 

The next step is to enter your locations. I chose Dartford, Northfleet, and Gravesend. Then, once you’re done, hit the “Generate Keywords” button.

 

Here’s a screenshot of what Bulk Keyword Generator came up with for landscaping businesses in these towns in Kent.

   

In total, the website generated 405 keywords, which can easily be exported to a CSV file or copy-pasted from the plaintext box.

 

This tool can be quite useful for service businesses, both for SEO and for PPC advertising.

   

14. FAQ Fox

 

FAQ Fox is rather unique, and although it doesn’t draw from Google directly, I thought it was worth a mention in this list. FAQ Fox actually scrapes any site you enter manually, helping you do market research by finding common questions your audience is asking.

 

This is quite useful for finding questions asked in places like Reddit and Quora, as well as on niche-specific forums.

 

You’ll need to enter a keyword, then enter sites to scrap in the box below. I used “keto” as the keyword, and chose Reddit and Quora as our sites to scrape.

 

Beneath that text box, you’ll see a list that says, “Pick a category of starter sites to search. (Optional)”. I selected “Health/Fitness,” as ketogenic diets indisputably fit into that category.

 

Click “Start Search,” and the site will generate a CSV file for you.

 

Here’s a screenshot of that CSV, opened up in Google Sheets. At the top, which is visible in the screenshot, you’ll see post titles and links from Reddit’s /r/keto subreddit, one of the top online communities for keto dieting.

     

If you scroll down further, there are also questions from Quora, the other site I entered manually for FAQ Fox to scrape.

     

From the Reddit post titles, you could definitely find some potential blog topics. The Quora questions also provide plenty of ideas. You can see that people have questions about whether keto works, whether it has any health risks, and what kind of foods they can or can’t eat.

 

Overall, FAQ Fox is another useful tool to have in your keyword research and market research arsenal.

   

There Are Great Free Keyword Research Tools Out There

 

Google Keyword Planner may not be as useful as it once was, but there are actually quite a few great free keyword research tools out there. Some of them, like the SEOBook keyword tool, provide search volume data.

 

Others, like Keyword Shitter, focus on generating longtail keywords via Google Suggest. And still others, like Answer the Public, use unique approaches to help you brainstorm content ideas.

 

If your budget just isn’t ready for a full subscription to something like Ahrefs or SEMRush, these tools can be a great alternative that can help you kickstart your SEO campaign and find the right keywords to target.

 

If you’re still not quite sure which keywords you should be targeting, you can always feel free to reach out to us at Fine Tune Digital. Even if you’re not sure if you’re in the market for full SEO services, we offer free consultations that can help you get on the right track.

 

The post The Ultimate list of Free Keyword Research Tools You Can Start Using Today appeared first on Fine Tune Digital.

 

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Có quá nhiều mặt hàng kinh doanh online. Một người mới "chân ướt chân ráo" như bạn thì biết phải bán gì bây giờ? Nếu bạn đang tìm câu trả lời cho câu hỏi này, thì bạn cũng đang giống tui những ngày trước đây. Ở bài viết này, tui sẽ chia sẻ chi tiết các bước mà tui đã thực hiện để chọn được một mặt hàng có nhu cầu để kinh doanh buôn bán.

 

Các tiêu chí để lựa chọn mặt hàng kinh doanh online tui có đề cập ở trong bài trước, bạn có thể đọc lại nó TẠI ĐÂY (Tui chọn dựa vào các tiêu chí này!)

 

Chọn mặt hàng kinh doanh là các sản phẩm ngách chứ không đi theo số đông!

 

Bạn mới bắt đầu kinh doanh thì lời khuyên của tui là bạn nên chọn sản phẩm ngách - niche để kinh doanh.

 

“Niche - ngách” ở đây bạn có thể hiểu là những mặt hàng kinh doanh chỉ nhắm đến một nhóm người nhất định chứ không phải dành cho tất cả mọi người.

 

Nếu “market” là đường

lộ thì “niche” là những con hẽm nhỏ.

 

Thôi ví dụ luôn cho dễ hiểu nè.

 

Giày dép là “market”, còn “dép dùng để mang ở nhà” là một “niche”.

 

Nhiều bạn (trong đó có cả tui nữa) khi mới bắt đầu thường đâm đầu vào market chứ không bao giờ chọn niche. Vì cảm thấy nó nhỏ quá, không “xứng tầm” với mình.

 

Nhưng, bạn biết không, ở “market” thì có rất nhiều ông lớn.

Họ không có gì khác ngoài tiền nên bạn chơi làm sao cho lại.

 

Kết quả là sau vài tháng trụ không nỗi thì bạn dẹp tiệm.

 

Còn ở ngách thì khác. Đây là những con hẻm nhỏ, họ là những

chiếc xe lớn nên không thể vào hết được.

 

Bạn hoàn toàn có thể cạnh tranh sòng phẳng với họ ở các ngách này. Vì bạn hiểu khách hàng và chăm sóc cũng dễ dàng hơn.

 

Bạn sẽ có những lợi thế mà các “ông lớn” trên thị trường không có được.

 

Vậy làm sao để chọn được một ngách mà phù hợp với bạn, thị trường có nhu cầu và đối thủ không quá mạnh đây?

 

Các bước để chọn mặt hàng kinh doanh online

 

Các công việc bạn cần làm là: Chọn sản phẩm ngách, kiểm tra dung lượng thị trường của ngách, tìm nhà cung cấp phù hợp và cuối cùng là chạy thử nghiệm.

 

Bước 1: Chọn mặt hàng kinh doanh online - Phải là sản phẩm ngách

 

Bạn nên ưu tiên lựa chọn mặt hàng dựa trên thế mạnh cá nhân bạn.

 

Nếu bạn rất rành về kem dưỡng da giúp làm sáng da mặt đi chẵng hạn (mấy món này của phụ nữ nên tui không không rành mấy), bạn có thể bỏ qua bước này và đến bước thứ 2.

 

Còn nếu bạn vẫn chưa biết mình nên chọn một mặt hàng kinh doanh nào một sản phẩm ngách? Đọc tiếp nè.

 

Có một cách mà tui vẫn hay làm là tìm kiếm trên các sàn Thương mại điện tử như Shopee, Sendo, Tiki…

 

Bạn vào danh mục sản phẩm và tìm một sản phẩm cuối cùng

trong dãy đó.

 

Nói hơi khó hình dung, tui ví dụ nè.

 

Tui xuất phát là kỹ thuật nên muốn bán một cái gì đó liên

quan đến kỹ thuật một tý. Trong đầu tui chỉ hình dung được vậy thôi chứ vẫn

chưa biết bán cái gì.

 

Tui vào danh mục, “Hàng gia dụng và đời sống” >> Dụng cụ điện >> Máy khoan cắt đa năng.

 

Và “Máy khoan cắt đa năng” là một mặt hàng ngách. Bạn có thể tìm sản phẩm ngách mà mình yêu thích theo cách tương tự.

 

Một cách mà bạn có thể cân nhắc nữa, đó là…xem các quảng

cáo.

 

Bạn có thể lên các trang báo điện tử như Baomoi, Vnexpress

và xem các mục quảng cáo.

 

Hoặc khi bạn lướt facebook, cũng có rất nhiều sản phẩm được

quảng cáo.

 

Nhưng bạn lưu ý, cũng có thể một số sản phẩm người ta cũng

chỉ chạy thử nghiệm thôi. Nên tốt nhất, bạn vào luôn trang đó, xem ngày mà

trang này bắt đầu quảng cáo. Nếu nó đã được quảng cáo trong một thời gian dài

và còn tiếp tục chạy thì bạn có thể biết được đây là một sản phẩm có đầu ra tốt.

 

Bạn có thể hiểu như thế này, một sản phẩm được bán tốt thì

người ta mới đầu tư và quảng cáo để scale lên chứ, đúng không?

 

Bước 2: Kiểm tra dung lượng thị trường

 

Sau khi chọn được một sản phẩm ngách, bước tiếp theo bạn cần

làm là kiểm tra dung lượng thị trường của sản phẩm này.

 

Bạn dùng 2 công cụ miễn phí là “Google trends” và “KWFinder”

(Kwfinder và Google keyword planner có trả phí, nhưng ở giai đoạn này thì bạn

chưa cần cũng được).

 

Cách dùng 2 công cụ này rất dễ, bạn có thể tìm trên Google.

Tui không nói trực tiếp ở đây để mất thời gian.

 

Với Googe trends, bạn xem sản phẩm mà bạn định lựa chọn có

xu hướng tăng giảm trong các tháng vừa qua như thế nào.

 

Với Kwfinder, bạn có thể xem có bao nhiêu lượt tìm kiếm mỗi

tháng với sản phẩm mà bạn đang định bán này.

 

Tiêu chí là, sản phẩm nên có xu hướng tìm kiếm ổn định, đều

đặn qua các tháng và phải có một lượng tìm kiếm đáng kể một tháng.

 

Đặc biệt, với Kwfinder, bạn còn biết được có bao nhiêu đối

thủ đang kinh doanh sản phẩm tương tự với bạn. (Không chính xác tuyệt đối,

nhưng bạn có thể ước lượng được).

 

Bước 3: Tìm Nhà cung cấp phù hợp

 

Nếu bạn có người thân cung cấp hoặc có một xưởng gần nhà thì

quá tốt rồi.

 

Nhưng nếu chưa, bạn có thể lên Google và gõ cụm từ “Sản phẩm

ngách mà bạn chọn + giá sỉ”

 

Ví dụ ở đây, Tui sẽ gõ cụm từ là “Dép đi trong nhà + giá sỉ”

 

Một cách khác là, bạn lên Thitruongsi, hoặc 1688 và gõ tên để

tìm sản phẩm mà mình muốn kinh doanh.

 

Đây là 2 nơi có rất nhiều nhà cung cấp sỉ mà bạn có thể lựa

chọn.

 

Thitruongsi là của Việt Nam, còn 1688 là của Trung Quốc (Đặc

biệt, với 1688, bạn có thể tìm kiếm bằng hình ảnh nữa. Nên nếu bạn không biết

tên sản phẩm là gì, bạn có thể đưa hình ảnh lên 1688 và nó sẽ đưa ra rất nhiều

nhà cung cấp sỉ cho bạn)

 

Đây là một bước rất quan trọng nên bạn phải đầu tư rất nhiều

thời gian.

 

Vì thực ra, ăn nhau rất nhiều ở nguồn hàng bạn ạ.

 

Việc của bạn là chọn càng nhiều nhà cung cấp càng tốt (Tui đề

xuất từ 300 -1000). Sau đó, bạn có thể chat hoặc gọi điện cho họ và đề xuất được

mua sản phẩm với giá sỉ.

 

Ở đây, bạn phải tìm hiểu được nguồn hàng xuất xứ như thế

nào, mua bao nhiêu thì được giảm giá, nguồn hàng có liên tục hay không, khi sản

phẩm xảy ra lỗi thì claim như thế nào…

 

Vân vân và mây mây các thứ.

 

Bạn phải hỏi hết tất cả các thông tin mình cần.

 

Và sau đó so sánh.

 

Dựa vào các tiêu chí mà mình đưa ra, xem thử có bao nhiêu

nhà cung cấp đạt được. Và cuối cùng, chọn một nhà cung cấp ưng ý nhất. Bạn cũng

nên dự phòng từ 2-5 nhà cung cấp để khi nhà cung cấp thứ nhất không đạt thì có

thể chuyển qua nhà cung cấp khác nhé.

 

Đối với các sản phẩm trên 1688, bạn có thể dựa vào sản phẩm

bán chạy nhất và các đánh giá của các khách hàng trước để lựa chọn (nếu trường

hợp bạn không thể chat được với họ).

 

Bước cuối cùng: Chạy thử nghiệm

 

Làm tất cả các bước trên nhưng bạn cũng không thể nào biết

được một sản phẩm có bán tốt hay không nếu không test thử.

 

Bạn có thể lấy khoảng 10-20 sản phẩm về và bán thử.

 

Tốt nhất, bạn nên dành 1 tuần để dùng thử sản phẩm. Xem chất

lượng thế nào, và mình trải nghiệm sản phẩm này có ưng ý hay không?

 

Nếu chất lượng sản phẩm mình cảm thấy hài lòng, bạn hãy nghĩ

đến chuyện bán nó đến với khách hàng.

 

Kết

 

Sau khi có sản phẩm rồi thì làm sao để bán được sản phẩm đầu tiên đây?

 

Đây là một câu hỏi ngắn, nhưng để trả lời nó thì lại là một

quá trình rất rất dài với rất nhiều bước và cách làm khác nhau.

 

Nhưng bạn đừng chụp sản phẩm rồi đem lên trang cá nhân rao

em bán cái này, em bán cái kia mọi người ủng hộ em nhé. Thấy mệt chết đi được.

 

Tui sẽ hẹn bạn trong NHỮNG bài tiếp theo. Tui sẽ chia sẻ

cách mà tui thực hiện để có được những đơn hàng đầu tiên.

 

Coi bài nguyên văn tại : Có quá nhiều mặt hàng kinh doanh online – Bán gì bây giờ?

 

ift.tt/2WERDPl

Blog bisa dijadikan sumber penghasilan. Masih banyak orang yang tidak percaya dengan fakta ini. Oleh karena itu, kali ini saya ingin menunjukkan kepada anda secara LIVE […]

 

Blog bisa dijadikan sumber penghasilan.

Masih banyak orang yang tidak percaya dengan fakta ini.

Oleh karena itu, kali ini saya ingin menunjukkan kepada anda secara LIVE bagaimana cara membuat blog dalam niche tertentu yang mampu menghasilkan jutaan Rupiah per bulan.

Semuanya akan saya buka secara transparan.

Mulai dari proses persiapan, pembuatan blog, strategi konten, sampai teknik-teknik promosinya.

 

Blog yang dijadikan studi kasus:

Di bulan Desember lalu saya punya waktu luang, jadi waktu itu saya punya ide untuk membuat sebuah blog studi kasus untuk pembaca PIM.

Saya akan menerapkan semua yang saya ajarkan di blog tersebut.

Kemudian hasilnya saya bagikan secara transparan.

Rencananya sih begitu…

Tapi kenyataannya, mulai bulan Januari lalu ternyata saya sibuk dengan urusan-urusan lain sehingga tidak sempat fokus.

Akhirnya blog tersebut saya abaikan.

Sekarang, yang mengurus blognya adalah salah satu asisten saya. Dia yang membantu saya mengelola konten dan melakukan promosi.

Saya cuma ngintip sesekali sambil memberikan saran.

Dengan kata lain, blog ini sifatnya seperti “autopilot”, bisa berjalan sendiri sambil menghasilkan uang meskipun tidak saya awasi.

Tapi perkembangannya juga jadi lambat.

Berikut status blog studi kasus kita saat ini:

Diluncurkan tanggal 7 Desember

(Berarti sekarang umurnya 4 bulan)

Jumlah pengunjung: sekitar 1500 per hari

Jumlah subscriber: 448

Jumlah post: 28 artikel (2x per minggu)

Pendapatan: $60 per bulan

Sumber pendapatan: Amazon & AdSense

Ini screenshot Google Analytics sejak hari pertama sampai saat ini:

 

Ini screenshot dari Amazon untuk bulan kemarin:

 

Mengenai pendapatan, blog ini baru dimonetisasi selama 1 bulan.

Selain Amazon, ada juga $1-2 per hari dari AdSense.

Oh ya, satu hal lagi:

Terakhir kali saya “main” AdSense dan Amazon sekitar 5-6 tahun yang lalu…setelah itu berhenti total.

Jadi saya juga sekarang sedang belajar lagi.

Kalau ada yang punya tips terkait AdSense dan Amazon untuk saya, jangan malu-malu, bisa dibagikan lewat komentar di bawah.

Apa yang akan kita lakukan di seri panduan ini?

Mulai saat ini, selama beberapa periode (minggu/bulan) ke depan saya akan menerbitkan update baru tentang kondisi terbaru blog ini.

Bukan hanya itu:

Saya juga akan buka-bukaan apa saja yang saya lakukan terhadap blog ini.

(selain nama & niche)

Tujuannya supaya anda bisa meniru cara membuat blog yang mampu menjadi sumber penghasilan.

Itulah kenapa seri panduan ini dibuat.

Di episode pertama ini, saya akan membahas bagaimana cara membuat websitenya dari nol sampai siap diluncurkan.

Mari kita mulai.

1. Mencari niche yang tepat untuk blog kita

Ini tahapan pertama dan paling penting karena niche akan menentukan seberapa besar potensi blog anda.

Tahapannya sudah dijelaskan di sini.

Silahkan baca panduan tersebut dulu kalau belum.

Setelah itu mari kita bahas yang lebih spesifik untuk kasus ini.

Ada 3 hal yang perlu diperhatikan:

Pertama, kalau anda berencana tidak menulis sendiri (menggunakan jasa penulis) tidak usah terlalu fokus dengan minat dan kemampuan anda sendiri.

Yang penting menurut anda tidak membosankan.

Karena kalau anda merasa nichenya membosankan, maka nanti mengurus blognya juga akan jadi membosankan.

Yang kedua, pilih topik yang tidak terlalu sempit.

Ini sempat populer di sekitar tahun 2012 ke belakang, istilahnya Micro Niche Site. Memilih niche yang sangat kecil supaya saingannya juga kecil.

Jangan seperti itu.

Niche yang sempit duitnya juga kecil, karena peminatnya sedikit.

Pilih niche yang cukup besar, kemudian lakukan diferensiasi supaya blog anda punya daya saing.

Ketiga, yang satu ini tidak wajib, tapi kalau bisa pilih niche yang menarik untuk di-share ke social media dan punya gambar/foto yang indah.

Seperti ini (dari Lifehack.org):

 

Alasannya karena social media akan jadi tempat promosi utama.

Kalau performa niche anda tidak bagus di social media, maka akan butuh waktu lebih lama. Tidak sulit sebetulnya, karena hampir semua niche populer pasti menarik di social media.

Tapi sekali lagi, tidak wajib.

Ini beberapa bidang industri yang populer di internet sebagai bahan untuk pertimbangan anda:

Bisnis dan marketing

Karir

Edukasi dan sains

Teknologi

Olahraga/aktivitas fisik

Psikologi

Fitness

Kesehatan

Rumah dan keluarga

DIY, seni, dan kreasi

Pengembangan diri

Gaming

Politik dan sosial

Berkebun

Hewan dan peliharaan

Fotografi

Masakan, makanan, dan minuman

Desain

Fashion

Travel

Kecantikan

Properti dan perumahan

Kendaraan

Keuangan

Mainan

Kegiatan outdoor (hiking, mendaki gunung, dsb.)

Relationship (pacar, teman, keluarga)

(Ingat, ini industri, bukan niche. Niche anda sebaiknya lebih spesifik lagi)

Sekali lagi, baca panduan ini untuk mencari niche.

2. Mencari keyword dan membuat strategi keyword

Silahkan baca panduannya dulu di sini.

Panduan di atas sebetulnya sudah cukup.

Tapi caranya akan sedikit kita modifikasi sesuai kebutuhan.

Mencari topik dan keyword primer

Topik primer itu topik yang paling pertama dicari oleh semua pemula dalam suatu niche. Topik yang semua orang mesti tau.

Ikuti langkah-langkah berikut:

Yang pertama anda lakukan adalah mencari sub kategori.

Misal nichenya “fitness”.

Di dalam niche tersebut tentu masih ada turunan-turunannya lagi.

Contohnya:

Program latihan

Nutrisi

Suplemen

Motivasi

Kesehatan, dan sebagainya

Kemudian, cari apa topik pembahasan utama dari setiap sub kategori.

Contoh untuk sub kategori nutrisi:

“cara menghitung kebutuhan kalori”, “pola diet untuk menambah massa otot”, “daftar makanan berprotein tinggi”, dan sebagainya.

Intinya cari informasi yang dibutuhkan oleh semua pemula.

Bayangkan kalau anda baru tertarik dengan topik tersebut, apa hal-hal pertama yang perlu anda ketahui? Itulah topik primer.

Jangan terburu-buru.

Luangkan waktu 2-3 jam sambil browsing blog dengan kategori yang sama.

Lalu ubah topiknya ke versi sederhana.

Maksudnya seperti ini:

Bayangkan kalau anda mau mencari informasi tersebut di Google, apa yang akan anda tulis. Misalnya “makanan protein tinggi”, atau “menghitung kalori”.

Selanjutnya, masuk ke Google Keyword Planner.

Masukkan versi sederhana dari topik tersebut ke GKP satu per satu.

Kemudian catat yang “Monthly Search Volume”-nya tinggi:

 

Catat ke Microsoft Excel, Google Sheets, atau Notepad.

(Saya pakai Google Sheets supaya bisa diakses oleh asisten)

Setelah selesai, kita lanjut ke tahap berikutnya.

Mencari topik dan keyword sekunder

Seperti yang sudah kita bahas di atas, topik primer itu yang paling mendasar dan dibutuhkan oleh para pemula.

Topik-topik primer biasanya populer.

Tapi jumlahnya tidak banyak, persaingannya juga biasanya tinggi.

Maka dari itu, kita perlu mencari topik sekunder yang lebih bervariasi dan persaingannya lebih rendah.

Ini caranya:

Pertama, cari sekitar 10 blog atau lebih dengan niche yang sama dengan calon blog anda.

Gunakan Google.

Masukkan satu per satu keyword primer anda di Google. Lalu akan muncul blog-blog dengan niche tersebut, seperti ini:

 

Jangan cuma website besar, cari yang agak kecil juga.

Catat di Notepad atau Excel.

Lalu, buka SEMRush.

Atau bisa juga menggunakan Ahrefs.

Ahrefs sebetulnya lebih bagus tapi sedikit lebih mahal (ada trialnya, gratis 14 hari kalau anda mau coba).

Ambil 1 website yang sudah anda catat barusan, lalu masukkan ke SEMRush.

Scroll sedikit ke bawah, lalu klik tombol ini:

 

Untuk Ahrefs, posisinya di sini:

 

Inilah keyword-keyword yang memberikan traffic terbesar untuk blog tersebut:

 

Kalau anda menggunakan SEMRush versi gratis, anda hanya akan mendapatkan 10 keyword per website.

Gampang kan?

Ini seperti nyontek, kita nggak perlu mikir.

Catat keywordnya di Excel atau Notepad.

Kemudian ulangi proses di atas untuk semua blog lain yang sudah anda catat tadi, semuanya, sampai habis atau sampai bosan.

Cari sebanyak-banyaknya.

Ada 1 lagi enaknya teknik di atas:

Kalau ada website kecil yang bisa mendapatkan rangking tinggi untuk suatu keyword, berarti keyword tersebut mudah untuk ditaklukkan.

Jadi, website baru anda bisa masuk halaman 1 dengan mudah.

Itu sebabnya tadi saya bilang jangan cuma cari website besar.

Analisa tingkat persaingan dengan Long Tail Pro

Dari tahap kedua di atas, anda sekarang sudah punya puluhan atau bahkan ratusan keyword baru.

Nantinya keyword ini akan dijadikan artikel, ya kan?

Tapi pilih keyword mana dulu dari sekian banyak?

Tergantung.

Tergantung persaingannya.

Kalau anda menargetkan yang persaingannya tinggi duluan, bakal lama sampai bisa mendapatkan pengunjung. Karena susah.

Sedangkan kalau anda cuma menargetkan yang persaingannya rendah, bakal susah untuk mendapatkan banyak pengunjung.

Itu yang mesti anda perhatikan.

Maka dari itu, bagusnya dikombinasikan antara keyword susah dan mudah.

Di sini kita butuh analisa persaingan keyword.

Tahapan ini sebetulnya tidak wajib, tapi perkembangan blog anda akan jadi jauh lebih efektif kalau anda melakukan analisa persaingan.

Ini langkah-langkahnya:

Pertama, kumpulkan keyword-keyword anda, satu keyword per baris (mestinya sih sudah). Seperti ini:

 

Kedua, download dan install Long Tail Pro.

Copy-paste semua keyword anda ke Long Tail Pro di bagian ini:

 

Setelah analisanya selesai, klik tombol ini untuk mendapatkan tingkat kesulitan keyword anda:

 

Tunggu sampai selesai.

Setelah mengetahui tingkat kesulitannya, anda sekarang tahu keyword mana yang enaknya ditarget duluan dan mana yang belakangan.

Anda juga jadi tahu seberapa tinggi kualitas konten yang dibutuhkan.

Simpan semua dokumen tadi baik-baik.

Ini masih akan anda pakai terus kedepannya.

3. Persiapan dan pengaturan blog

Akhirnya, setelah kedua tahap persiapan di atas selesai, barulah kita bisa mulai membuat blog (jangan malah bikin blog dulu baru mikir).

Ini yang anda butuhkan:

Hosting di HostGator untuk blog berbahasa Inggris

Atau di Niagahoster kalau berbahasa Indonesia

Panduan instalasi WordPress

Kalau anda ingin hasil optimal dari panduan ini, jangan gunakan blog gratisan seperti Blogspot atau Tumblr, apalagi Blogdetik, WAP, dan sejenisnya.

Gunakan WordPress, titik.

Setelah proses instalasi selesai, lanjutkan baca ke bab-bab berikutnya untuk belajar cara menggunakan WordPress.

Memilih theme untuk blog anda

Jangan pusing dengan theme…

Saya sering lihat orang yang gonta-ganti theme blog baru hampir tiap hari. Ini buang-buang waktu.

Lalu ada juga yang beli theme premium yang katanya fiturnya bagus, lalu setelah itu diutak-atik lagi karena belum puas.

Jangan buang-buang waktu di sini.

Ini beberapa contoh theme gratis yang sudah sangat cukup:

Sparkling

Nisarg

ColorMag

Hueman

Kalau anda memang ingin membeli theme yang premium, ini beberapa rekomendasi berdasarkan selera pribadi saya:

The Reader

Soledad

Foodica

Brixton

Tulip

Genesis Framework

Saya sendiri di blog ini dan blog lainnya menggunakan modifikasi dari salah satu theme Genesis Framework.

Instalasi plugin yang sifatnya wajib

Daftar plugin yang wajib sudah saya bahas di sini.

Supaya anda tidak perlu bolak-balik, saya tuliskan ulang plugin yang (menurut saya) wajib untuk setiap blog baru:

Yoast SEO

Updraft Plus — untuk backup

Akismet — untuk menjaring spam

WP Super Cache — untuk cache/meringankan loading

JetPack — untuk proteksi, contact form, dan CDN

Google Analytics by Yoast

SumoMe — untuk tombol share dan optin form

Kraken — meringankan gambar yang diupload

Selain yang di atas, sesuai kebutuhan masing-masing.

Kalau mau lihat daftar lengkapnya beserta alternatif-alternatifnya, masuk ke panduan di atas.

Ingat:

Jangan install terlalu banyak plugin, bisa menghambat loading blog. Install yang penting-penting saja

Halaman-halaman yang sebaiknya anda sediakan

Selain artikel, di blog anda juga mesti ada beberapa halaman yang penting — meskipun tidak wajib.

Ini beberapa di antaranya:

Contact — form atau alamat email untuk menghubungi anda (bisa dibuat dengan plugin JetPack)

About — tentang anda dan blog anda

Disclaimer — kalau anda menulis artikel nutrisi dan kesehatan, harus ada pemberitahuan bahwa artikel anda bukan saran dokter atau pakar

Privacy policy — kalau anda menggunakan media iklan seperti AdSense, harus ada penjelasan mengenai kebijakan privasi

Disclosure — kalau anda mempromosikan produk affiliate misalnya dari Amazon, harus ada penjelasan bahwa anda mendapatkan komisi ketika mereka membeli barang dari link yang anda sertakan

Semuanya penting supaya anda tidak kena masalah.

Untuk beberapa negara memang tidak wajib, tapi kalau pengunjung website anda berasal dari banyak negara sebaiknya dibuat saja daripada celaka.

Ini contoh privacy policy sederhana dari John Saddington yang bisa anda copy-paste:

 

This blog does not share personal information with third parties nor do we store any information about your visit to this blog other than to analyze and optimize your content and reading experience through the use of cookies.

You can turn off the use of cookies at anytime by changing your specific browser settings.

We are not responsible for republished content from this blog on other blogs or websites without our permission.

This privacy policy is subject to change without notice and was last updated on [Month], [Day], [Year]. If you have any questions feel free to contact me directly here: [email protected]

 

Dan ini contoh disclaimer untuk niche tertentu:

The material on this site is provided for informational purposes only and is not medical advice. The statements have not been evaluated by the Food and Drug Administration. Always consult your physician before beginning any diet or exercise program.

Kalau anda menggunakan AdSense dan Amazon, ada informasi tambahan lagi yang harus anda sertakan.

Baca di sini untuk AdSense, dan di sini untuk Amazon (poin nomor 10).

Tapi ingat juga, kalau blog anda terang-terangan melanggar hukum, privacy policy dan disclaimer seperti apapun tidak akan bisa melindungi anda.

Persiapan lainnya untuk blog baru anda

Sebelum kita terjun ke medan perang, ada beberapa persiapan lagi yang sebaiknya anda lakukan.

Ini daftarnya:

Instalasi plugin, theme, dan halaman yang wajib (sudah dibahas)

Buat kategori-kategori blog anda

Ganti favicon

Atur widget

Buat menu navigasi

Ubah permalink

Pasang Google Analytics

Atur Yoast SEO

Dan pengaturan dasar lainnya

4. Menyediakan media berlangganan

Bayangkan cerita ini:

Anda sudah punya blog dan konten.

Lalu anda promosikan konten ini ke tempat-tempat supaya banyak orang yang datang.

Akhirnya ada beberapa ribu orang yang datang.

Tapi, setelah selesai baca 1-2 konten mereka langsung pergi.

Karena mereka pergi begitu saja, kita tidak punya cara untuk “memanggil” mereka lagi saat ada konten baru yang diterbitkan.

Mereka juga lupa dengan blog anda.

Percuma kan?

Ini saya istilahkan seperti bak mandi bocor. Diisi air, keluar semua.

Makanya blog harus menyediakan sarana supaya pengunjung bisa berlangganan, supaya kita bisa panggil mereka untuk datang lagi.

Ini caranya:

Buat halaman/akun di social media

Ada 4 social media yang umum:

Facebook, Twitter, Pinterest, Instagram.

Buat akun di semuanya, tapi anda tidak perlu fokus promosi di semua tempat.

Pilih salah satu yang paling sesuai dengan niche anda, fokus di sana.

(biasanya sih Facebook)

Setelah itu, pasang widgetnya di sidebar website anda. Ini contoh widget untuk Facebook Page:

 

Klik di sini untuk buat widgetnya.

Daftar akun di Email Marketing Provider

Untuk beberapa niche, kadang Facebook saja sudah cukup…tapi biasanya email list jauh lebih ampuh daripada social media.

Di Facebook, post anda hanya dilihat oleh 2.6% follower.

Dari 100 orang, yang lihat cuma 5.

Sedangkan kalau anda pakai email, persentasenya jauh lebih tinggi.

Ini buktinya:

 

Email yang dikirimkan ke 384 orang, dibuka oleh 163 orang. Open rate-nya 42.4%

Bandingkan dengan Facebook tadi… 16x lipat!

Maka dari itulah saya sarankan anda untuk membuat email list juga, tidak hanya social media.

Ada 3 layanan email marketing yang bagus untuk pemula:

MailChimp — gratis untuk 2,000 subscriber pertama

Aweber — gratis trial 30 hari

GetResponse — gratis trial 30 hari

Saya pribadi menggunakan ConvertKit. Tidak ada versi gratisnya, tapi fiturnya lebih powerful daripada ketiga nama di atas.

Setelah itu, baca panduan list building ini.

Di panduan tersebut ada tahapan yang perlu anda lakukan untuk memasang “opt-in form” ke website WordPress anda.

Terakhir, baca juga panduan tentang lead magnet.

Lead magnet bertujuan supaya subscriber anda meningkat drastis.

Selesai… bersambung ke episode selanjutnya

Episode 1 dari seri studi kasus niche blog ini sudah selesai, anda sekarang sudah tahu langkah pertama yang bisa anda lakukan untuk membuat blog.

Kita akan lanjut ke episode 2 dalam beberapa minggu ke depan.

Kira-kira ini yang akan saya bahas di episode mendatang:

Cara mencari penulis yang bagus (dan cara mengelola konten)

Teknik promosi yang saya gunakan

Strategi konten

Teknik link building

dsb.

Satu hal lagi sebelum kita tutup.

Saya ingin mengajak anda untuk ikut membuat blog yang kemudian hasilnya dibuka seperti yang saya lakukan di sini.

Catatan perjalanannya bisa anda tulis di blog anda sendiri, Notes di Facebook, Medium, atau dimanapun asalkan bisa dibaca oleh orang lain.

Kemudian hubungi saya.

Nanti linknya akan saya sertakan di dalam post ini supaya pembaca PanduanIM tahu tentang anda.

 

sumber

roo.my.id/panduan-membuat-niche-blog-yang-mampu-menghasil...

 

Software gratis

 

Roo Company Ltd.

Tahukah anda.. lebih dari 50% teknik SEO yang populer sekitar 2-3 tahun yang lalu saat ini sudah dikategorikan sebagai spam? Blog comment, guest book, article directory, blog […]

 

Tahukah anda.. lebih dari 50% teknik SEO yang populer sekitar 2-3 tahun yang lalu saat ini sudah dikategorikan sebagai spam?

Blog comment, guest book, article directory, blog network, pyramid, linkwheel, “web 2.0”, dan masih banyak lagi.

Semua ini spam.

Kalau anda saat ini masih menggunakan teknik di atas untuk meningkatkan rangking, hentikan. Walaupun anda belum terkena penalty, tapi akan segera.

Website anda terlalu berharga untuk dirusak dengan cara-cara itu.

Orang yang sudah terlanjur percaya dengan teknik spam akan pesimis kalau diajak berbicara mengenai White Hat. Katanya terlalu lambat, susah, dan buang-buang waktu.

Mereka salah besar.

Maka dari itu dalam panduan ini akan saya perkenalkan teknik white hat SEO proaktif yang aman. Tidak hanya itu, teknik-teknik berikut kalau diaplikasikan dengan tepat akan memberikan hasil yang luar biasa.

Dan yang lebih penting lagi, semuanya bisa anda mulai saat ini juga.

 

Teknik white hat SEO proaktif

Ingin saya tekankan pada kata ‘proaktif’ disini.

Masih banyak yang salah kaprah soal white hat SEO dan content marketing. Keduanya bukan sekedar optimasi on-page dan membuat konten.

Jadi kerjaan seorang praktisi white hat SEO bukan cuma tulis-publish-tulis-publish. Kalau cuma seperti ini jangan heran kalau website anda tidak pernah berhasil.

  

White Hat SEO bukan hanya optimasi on-page dan tulis-publish

Click To Tweet

  

Sebaliknya, inilah yang akan kita lakukan.

1. Menemukan peluang mendapatkan backlink

Link masih merupakan salah satu faktor terpenting dalam SEO.

Tapi backlink itu ibarat pedang bermata dua.

Teknik mendapatkan backlink melalui spamming (seperti yang ditulis di awal tadi) justru akan menimbulkan resiko yang besar.

Dengan menyadari hal tersebut, maka link yang bagus adalah link yang kita peroleh atas ijin dan sepengetahuan pemilik websitenya.

Ada caranya untuk menemukan peluang ini.

1a. Halaman berupa kumpulan blog/artikel

Pernah melihat artikel dalam blog yang berjudul seperti “5 fashion blog terbaik di Indonesia”, atau “10 artikel terbaik mengenai produktivitas”?

Kalau website anda sesuai dengan topik artikelnya, anda bisa menghubungi si pemilik website dan minta untuk menambahkan website anda ke dalam daftar.

Kemungkinan berhasilnya cukup tinggi, jadi manfaat yang anda dapatkan dari teknik ini sangat besar.

Berikut ini langkah-langkahnya:

Lakukan pencarian di Google seperti gambar.

 

Tidak ada rumusan yang baku untuk pencarian ini. Gunakan kreativitas untuk menemukan artikel berupa kumpulan.

Beberapa contoh search query lainnya yang bisa anda coba:

“_ [kategori] blogger Indonesia”

“[kategori] blogger Indonesia terbaik [tahun lalu]”

“blog belajar [kategori]”

Setelah itu telusuri beberapa halaman dari hasil pencarian, dan kumpulkan yang sesuai kriteria.

Dari beberapa query, inilah yang saya temukan dalam kurang dari 10 menit:

 

Setelah menemukan peluangnya, inilah yang anda lakukan:

Temukan halaman kontak atau akun social media, hampir semua website punya kontak yang bisa dihubungi.

Hubungi. Beritahukan bahwa anda juga punya website/artikel dengan topik yang sama, kemudian minta untuk memasang link anda. Lakukan dengan sopan.

Ulangi untuk setiap website yang anda temukan dan tunggu balasannya.

1b. Broken link building

Broken link building saat ini masih menjadi teknik mendapatkan backlink secara etis yang paling populer.

Tahapannya seperti ini:

Temukan broken link external dari website lain

Buat konten yang isinya lebih bagus daripada website yang sudah mati itu (kalau anda belum punya)

Hubungi pemilik website, berikan mereka alamat link anda sebagai pengganti link yang sudah mati

Teknik ini disukai karena memiliki tingkat keberhasilan yang tinggi.

Pemilik website juga akan berterima kasih karena kita memberikan pengganti yang malah lebih berkualitas.<!--

 

BONUS: [content_upgrade id=866]Klik disini untuk[/content_upgrade] mempelajari broken link building lebih lanjut, mulai dari cara menemukan broken link sampai template email yang bisa anda gunakan. Dan 2 teknik link building lainnya.

 

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1c. Reverse image search

Teknik yang juga efektif untuk mendapatkan backlink terutama kalau kita punya gambar original.

Dengan Google Image Search, anda bisa mengupload gambar buatan anda kemudian menemukan website lain yang memasang gambar anda tanpa link.

Pengguna Google Chrome, klik kanan pada gambar kemudian klik “Search Google for this image”.

 

Maka akan muncul website-website yang menggunakan gambar anda.

Sebagai alternatif, anda juga bisa menggunakan TinEye. Kadang website ini lebih lengkap daripada Google Image Search.

1d. Mention tanpa link

Teknik ini lebih pas kalau anda seorang pemilik brand, bisnis bernama, atau startup.

Kadangkala ada situs berita atau blog yang menyebutkan nama brand/bisnis/startup kita tapi tanpa berupa link aktif.

Nah, dari sini kita bisa menghubungi si pemilik website untuk menjadikannya sebagai link aktif.

Untuk mencari website yang menyebutkan website kita, gunakan salah satu atau keempat tool ini:

Fresh Web Explorer

TalkWalker

Google Alerts

Mention (berbayar)

Google Alerts dan TalkWalker mirip. Keduanya lebih banyak menghasilkan situs berita.

Contoh berikut menggunakan Fresh Web Explorer menggunakan nama salah satu startup Indonesia, BukaLapak.

 

Query di atas akan menghasilkan situs-situs yang menyebutkan kata “bukalapak” selain dari website mereka sendiri yaitu bukalapak.com.

Hasilnya seperti ini:

 

Dari Fresh Web Explorer anda bisa melihat sampai 4 minggu ke belakang. Anda juga bisa mendapatkan pemberitahuan via email setiap kali ada mention baru.

2. Analisa website dengan Screaming Frog SEO Spider

SEO Spider merupakan software dari Screaming Frog yang fungsinya untuk menjelajah website kita (crawling) dan mengumpulkan data-nya untuk kita analisa.

Kalau anda serius dengan SEO dan belum menggunakan tool ini, segera download.

Versi gratis tool ini bisa meng-crawl 500 halaman, kalau anda ingin lebih silahkan beli langsung.

Ada lebih dari 55 fungsi alat ini, semuanya bisa anda baca disini.

Kali ini kita akan membahas beberapa fungsi mendasar.

Setelah menginstall masukkan alamat domain anda dan tunggu sampai selesai.

 

Pertama, yang bisa kita lakukan adalah memeriksa meta description dari setiap halaman.

 

Tambahkan yang masih kosong. Meta description merupakan salah satu faktor on-page SEO, karena itu ada baiknya semua konten memiliki tag ini.

Kedua, periksa apakah ada link yang mati.

 

Segera ganti link yang mati supaya tidak menyebabkan gangguan bagi pengunjung website anda.

Ketiga, memeriksa struktur website dengan internal link.

 

Halaman yang mendapatkan banyak inlinks merupakan halaman yang dianggap penting oleh mesin pencari. Maka dari itu pastikan setiap konten utama anda mendapatkan banyak link.

Keempat, mencari konten yang isinya dangkal.

 

Semakin sedikit word count-nya biasanya konten tersebut isinya dangkal.

Poin ketiga dan keempat akan dijelaskan lebih lanjut dalam bahasan di bawah.

Jangan lupa periksa link tadi untuk mengetahui keseluruhan fungsi Screaming Frog SEO Spider.

3. Perbaiki struktur internal link

Kita sudah tahu bahwa external link (backlink) merupakan faktor rangking yang kuat. Tapi seringkali kita meremehkan internal link.

Pada kenyataannya, internal link merupakan faktor yang sangat berpengaruh juga karena mesin pencari membaca tingkat kepentingan setiap halaman website dari jumlah internal link-nya.

Seperti ini bentuk struktur website yang baik.

 

Website yang strukturnya baik memiliki beberapa halaman utama, selain homepage. Di halaman-halaman utama ini berisi konten yang seluruh pengunjung website anda harus baca karena nilai/manfaatnya paling tinggi.

Jadi setiap konten penunjang yang relevan menghubungkan ke konten utama anda.

Kalau anda belum punya, segera buat dan atur strukturnya.

Kalau sudah ada, lihat berapa internal link yang ada melalui Screaming Frog dalam langkah sebelumnya.

Pelajari cara membangun struktur website ini untuk mengoptimasi struktur halaman utama anda.

4. Tingkatkan isi artikel lama

Salah satu faktor yang membuat konten jadi berkualitas adalah bobotnya.

Semakin berbobot artikel kita, semakin besar kemungkinan artikel tersebut menjadi populer. Alasannya, karena isinya lengkap dan tentunya manusia lebih suka konten yang isinya lengkap.

Ada korelasi antara bobot artikel dengan panjangnya. Semakin berbobot artikel, semakin panjang isinya.

Seberapa panjang?

500 kata? 700? 1000?

Terlalu sedikit..

Jawabannya: 2500 kata.

 

serpIQ melakukan analisa hubungan antara posisi di hasil pencarian Google dengan panjang artikelnya.

Ternyata semakin tinggi peringkatnya, semakin panjang pula artikelnya. Peringkat pertama memiliki rata-rata panjang lebih dari 2450 kata.

Ini disebabkan karena lengkapnya informasi pada artikel yang panjang sehingga pembaca jadi lebih puas.

Tapi ingat, panjang tidak selalu berbobot.

Artikel berbobot selalu panjang, tapi artikel panjang belum tentu berbobot. Bisa saja isinya cuma basa-basi.

Lalu artikel mana yang kita upgrade?

Indikasi pertama, bisa dilihat dari analisa Screaming Frog tadi. Pilih artikel yang terlalu pendek jika dibandingkan dengan yang lain.

Kedua, lihat berdasarkan data Google Analytics.

Masuk ke menu Behavior > Site Content > All Pages.

 

Utamakan yang Pageviews-nya banyak tapi Avg. Time on Page rendah, Bounce Rate tinggi, dan % Exit tinggi.

Untuk mengupgrade konten lama, lakukan ini:

Bandingkan dengan konten dari website lain dalam topik yang sama

Perluas dan perdalam bahasannya, melebihi konten lain

Tambahkan gambar untuk setiap inti yang butuh penjelasan lebih lanjut

Baca panduan metode KTP untuk membuat konten terbaik

5. Perbaiki judul konten lama

Dengan memiliki judul yang baik, berarti konten anda sudah 50% berhasil.

Dari segi SEO, penggunaan judul yang baik akan mampu meningkatkan rangking halaman anda.

Pernyataan di atas bisa dilihat dari 2 sisi:

Ketertarikan manusia dengan judul

Keberadaan kata kunci di judul

Untuk poin kedua, kata kunci di judul akan membuat Google menganggap bahwa konten kita sesuai dengan apa yang dicari oleh pengguna.

Karena itu keberadaan kata kunci pada judul akan meningkatkan rangking anda.

Judul merupakan salah satu faktor on-page SEO yang terpenting.

Saya ingin menekankan pada poin yang pertama.

Rand Fishkin dari Moz melakukan penelitian pengaruh jumlah klik di halaman pencarian terhadap kenaikan rangking konten mereka.

 

Hasilnya kira-kira seperti ini.

Kalau halaman anda berada di peringkat bawah tapi mendapatkan klik lebih banyak daripada yang di atasnya, maka kemungkinan anda akan menyalip mereka.

Jadi kesimpulannya, buatlah judul yang menarik bagi manusia supaya mereka terpancing untuk meng-klik halaman milik anda.

Silahkan baca panduan menulis judul ini untuk membuat judul yang baik.

6. Temukan topik & keyword tersembunyi

Apa tool favorit anda untuk menemukan kata kunci? Google Keyword Planner?

Kalau iya, berarti anda melewatkan potensi yang sangat besar.

GKP tidak didesain untuk menggali kata kunci, sehingga hasilnya tidak bervariasi.

Ada 2 tempat untuk menemukan keyword-keyword tersembunyi. Di dalam website, dan di luar website.

Untuk menemukan keyword tersembunyi di dalam website, buka Google Webmasters Tool anda. Masuk ke menu berikut ini:

 

Urutkan berdasarkan jumlah impression, kemudian cari keyword yang anda merasa tidak pernah targetkan sebelumnya.

 

Seperti contoh di atas, padahal sebelumnya saya tidak pernah membuat konten yang membahas 2 keyword tersebut. Tetapi mendapatkan impression yang cukup banyak.

Jadi dari situ saya bisa membuat artikel yang dengan sengaja menargetkan kedua topik ini.

(makanya saya membuat artikel ini)

Tempat kedua yaitu dari luar website, tepatnya di situs-situs komunitas.

Sayangnya situs komunitas di Indonesia saat ini tidak ada yang diskusinya berkualitas.

Jadi saya akan gunakan contoh komunitas internasional. Tidak masalah, meskipun website anda berbahasa Indonesia tidak ada salahnya menggunakan situs internasional untuk inspirasi.

Misalkan saya mempunya situs tentang wawancara kerja.

 

Quora adalah situs tanya jawab terpopuler yang banyak berisi jawaban-jawaban berkualitas.

Dengan memasukkan kata kunci tertentu, kita bisa mendapatkan ratusan bahkan ribuan diskusi yang ramai. Lihat saja di gambar, bahkan ada pertanyaan yang mendapat 800 jawaban dan 9000 vote.

Menggunakan topik yang populer di Quora, anda akan menciptakan konten yang populer juga.

Enaknya lagi, jawaban-jawaban ini bisa anda gunakan sebagai inspirasi isi konten.

7. Lakukan riset untuk konten anda berikutnya

Konten yang berkualitas itu:

Membutuhkan perencanaan yang matang

Isinya tidak dangkal

Memiliki referensi yang bisa dipercaya

dsb. (kita fokus dulu ke 3 poin di atas)

Akan mendapatkan peringkat yang bagus

Saya berani menjamin bahwa konten yang memang benar-benar berkualitas pada akhirnya akan mendapatkan peringkat yang bagus setelah melewati proses promosi yang tepat.

Tapi membuat konten seperti ini tidak mudah.

Lebih mudah membuat 5 konten biasa dalam 1 hari daripada membuat konten berkualitas dalam 2 hari…serius.

Maka dari itu yang bisa kita lakukan sekarang adalah melakukan riset.

Kalau anda belum punya ide kontennya, coba buka halaman ini kemudian baca di poin #7.

Selanjutnya untuk melakukan riset, lakukan langkah ini:

Cari konten lain di Google dengan topik anda

Cari lagi di Google dengan bahasa Inggris (meskipun konten anda berbahasa Indonesia)

Buka situs komunitas seperti Quora, Reddit, Kaskus, temukan diskusi yang menarik dalam topik anda

Cari video dengan topik anda di YouTube

Catat semua link yang isinya bagus, catat semua poin pentingnya. Gunakan Excel atau Google Sheets

Setelah puas, baca panduan metode KTP ini untuk proses pembuatannya.

8. Pasang outbound link dalam konten sebagai referensi

Penggunaan link ke website lain sebagai referensi bukan hanya untuk menghias konten kita.

Tapi juga mempengaruhi bagaimana Google memandang website kita.

Logikanya seperti ini:

Konten yang memasang link ke website yang terpercaya berarti isinya juga bisa dipercaya

Memasang link ke website lain yang relevan berarti memberitahu Google bahwa topik konten kita sama dengan mereka

Pembaca senang, mesin pencari pun senang

Sayangnya ada rumor yang sering beredar bahwa outbound link justru memberikan dampak buruk bagi kita.

Itu anggapan yang salah.

Bahkan orang dalam Google sendiri, John Mueller, menyatakan bahwa outbound link adalah faktor rangking positif. Baca artikel ini mengenai dampak outbound link.

9. Cegah efek Pogosticking di website anda

Bayangkan anda sedang mencari info tertentu dari Google, kemudian kita masuk ke website yang isinya tidak bagus sama sekali. Apa yang akan anda lakukan?

Langsung tekan tombol back atau tutup tab browser, ya kan?

Itulah efek Pogosticking.

 

Pada dasarnya, Google ingin supaya pengguna mereka puas dengan hasil yang ditampilkan.

Jadi kalau pengguna tidak puas (back/close tab), maka website tersebut akan diturunkan periengkatnya.

Bahkan seorang penulis di Moz menyatakan bahwa faktor kepuasan ini adalah yang nomer 1, lebih tinggi daripada faktor-faktor lainnya yang mempengaruhi rangking anda.

Lalu bagaimana menghindari efek Pogosticking ini?

Sebenarnya beberapa caranya sudah dijelaskan tadi, seperti:

Perbaiki kualitas artikel anda, ketika pembaca sudah tinggal di website anda selama beberapa menit maka efek Pogostick tidak lagi berpengaruh.

Pasang link ke halaman lain dalam konten kita.

Pasang link ke website lain. Mending mereka pergi ke website lain daripada kembali ke Google.

Tingkatkan kecepatan website. Kalau loading terlalu lama, pengunjung akan segera pergi sebelum selesai.

Kurangi gangguan seperti popup dan iklan.

Kalau anda hanya mengincar backlink tanpa memperhatikan kepuasan pengunjung, walaupun berhasil naik, lama-kelamaan rangking anda akan jatuh dengan sendirinya.

Maka dari itu jangan abaikan efek ini.

10. Ubah konten menjadi dokumen (PDF atau Doc), infografis, video, dan presentasi

YouTube adalah mesin pencari terbesar kedua setelah Google.

Bukan Bing, bukan Yahoo…tapi YouTube.

Dengan mengubah konten ke dalam bentuk lain, anda tidak hanya akan mendapatkan backlink tapi juga traffic.

Setelah mengubah konten ke bentuk lain, submit ke beberapa situs seperti:

YouTube, Vimeo, Dailymotion untuk video

Scribd, Google Docs untuk PDF

Situs-situs ini untuk infografis

SlideShare untuk presentasi

Mengubah konten juga tidak terlalu sulit kecuali anda ingin yang benar-benar profesional.

10a. Mengubah konten menjadi dokumen

Cara termudah untuk menjadikan konten anda sebagai dokumen yaitu dengan Google Docs.

Supaya tidak terjadi duplikasi, anda perlu menulis ulang konten anda dengan kalimat yang berbeda.

Masuk ke Google Drive, kemudian buat file dokumen baru.

 

Salin semua konten yang sudah ditulis ulang kemudian paste di Google Docs. Kemudian klik File > Download as… > PDF (atau .docx juga bisa).

 

Setelah itu klik File > Publish to the web… supaya dokumen anda bisa terindex di Google.

Terakhir, upload PDF tadi ke Scribd.

10b. Mengubah konten menjadi presentasi

Sederhanakan artikel menjadi poin-poin penting, kemudian gunakan Google Slides untuk membuat presentasinya.

Langkahnya mirip dengan cara membuat dokumen di atas, hanya saja kita menggunakan Google Slides kali ini.

Setelah itu upload di SlideShare.

10c. Mengubah konten menjadi video

Sebenarnya anda bisa mengubah file presentasi tadi langsung menjadi format video dengan Microsoft PowerPoint. Melalui menu Export > Create a video.

 

Untuk artikel tutorial yang bisa dijelaskan dengan komputer, gunakan software gratis bernama Jing untuk merekam layar komputer anda menjadi video.

Setelah selesai, upload ke YouTube dan situs video lainnya. Gunakan judul dan deskripsi yang baik karena video anda bisa mendapatkan peringkat tinggi di mesin pencari.

Jangan lupa sertakan link menuju konten asli anda di ketiga bentuk tadi.

11. Buat artikel baru untuk situs-situs ini

Ada beberapa tempat & metode favorit saya untuk menjangkau orang lain berbekal artikel:

Kompasiana

Kaskus

Medium (bahasa Inggris)

Guest blogging

Sama seperti nomor 9 tadi, dengan metode ini anda tidak hanya akan mendapatkan backlink tetapi juga traffic.

Kalau artikel anda di situs tersebut menjadi populer, anda akan mendapatkan traffic secara konstan. Bahkan sampai sekarang pun masih ada traffic yang saya dapatkan tiap hari dari Kompasiana dan Kaskus.

Tapi ingat. Supaya artikel anda berdampak positif, anda harus membuat yang berkualitas.

Sekedar mengirim artikel saja tidak akan memberikan efek apa-apa. Bahkan bisa jadi artikel anda tidak akan terindex karena terutup artikel dari orang lain.

Karena itu buatlah artikel yang bagus sehingga banyak yang mengomentari dan sharing ke social media.

Mengenai guest blog, baca panduan link building ini. Penjelasan disana lebih detail.

12. Temukan dan hubungi para influencer

Masih ingat di awal tadi saya bilang proaktif?

Inilah saatnya anda aktif menjalin hubungan dengan orang lain, yaitu influencer di niche anda.

Dalam tahapan ini tujuan akhir kita adalah supaya mereka mempromosikan kita. Tapi kali ini kita hanya akan mulai berhubungan.

Untuk anda yang belum pernah melakukan pendekatan sebelumnya mungkin akan menganggap usaha kita bakal sia-sia.

Tapi bagi yang sudah pernah, ketagihan.

Dengan menjalin hubungan anda juga bisa langsung ikut populer.

Sebelum mulai, saya beri aturan/peringatan dulu:

Mereka punya kesibukan tersendiri, hargai waktu mereka

Jangan dekati dengan langsung minta bantuan

Berikan manfaat dan alasan bagi mereka untuk bersahabat dengan anda

Di dunia nyata pun kita tidak bisa mendapatkan teman kalau kita tiap hari hanya merepotkan mereka. Hubungan yang dijalin harus sama-sama menguntungkan.

Lalu apa yang bisa kita berikan?

Misalnya dengan mempromosikan produk atau website mereka, atau memasang link menuju website mereka di salah satu konten kita yang berhubungan.

Setelah memahami aturan di atas, saatnya kita mencari mereka.

Mencari

Tempat terbaik untuk menemukan mereka adalah dari websitenya sendiri atau dari Twitter.

Pertama, lakukan search di Google dengan kata kunci: “[niche] + blog”. Temukan blogger yang niche-nya sama dengan anda, merekalah para influencer.

Anda juga bisa mencari artikel kumpulan (seperti poin no. 1a) untuk menemukan banyak sekaligus.

Kedua, cari di Twitter menggunakan alat bantu Followerwonk.

 

Kalau niche anda berbahasa Inggris (misalkan “travel blogger”) tambahkan lokasi seperti format di atas dengan kota-kota besar di Indonesia.

Setelah itu follow semua yang masuk kriteria.

Mulai berhubungan

Seperti aturan tadi, jangan langsung tiba-tiba meminta bantuan.

Kalau anda dimintai bantuan oleh orang tak dikenal, “mas minta promosi gratis dong!”, apa reaksi anda?

90% mengabaikan, 10% lagi marah-marah.

Hal termudah yang bisa anda lakukan adalah me-retweet, me-reply, atau berkomentar setiap kali ada post baru di blognya.

Tapi ini saja mungkin belum cukup.

Berdasarkan pengalaman saya, cara paling efektif adalah dengan melakukan ini:

Buat artikel yang sangat-sangat berkualitas

Jadikan website para influencer anda sebagai referensi

Selanjutnya hubungi mereka via email atau Twitter.

Tahapan selanjutnya mengenai teknik ini ada di panduan promosi konten.

13. Berpartisipasi dalam komunitas, menjadi influencer

Setelah menghubungi para influencer, anda juga bisa menjadi influencer sendiri.

Caranya dengan bergabung ke situs komunitas untuk membangun reputasi.

Jadilah orang dalam situs komunitas yang sering membantu orang lain menyelesaikan masalah. Lakukan dalam jangka panjang dan orang-orang akan mengenal anda.

Awas, jangan cuma numpang promosi. Justru reputasi negatif yang akan terbangun.

Andalah yang harus memberikan manfaat sebelum menerima manfaat.

Sama seperti nomor 12.

Nah, ketika reputasi sudah terbangun. Orang-orang akan dengan senang hati mempromosikan milik anda bahkan mungkin tanpa diminta.

Seperti yang dilakukan oleh Mas Syakirurohman dalam artikel rekomendasi situs belajar blogging ini. (Meskipun ini saya yang minta 😛 )

 

Kalaupun anggota komunitas rata-rata tidak memiliki website, mereka akan jadi audience setia yang akan berlangganan dan mempromosikan konten anda di social media.

Langkah lebih lanjutnya ada dalam artikel panduan promosi konten ini.

14. Hidupkan akun jejaring sosial anda

Saya menggunakan kata “hidupkan” karena memang anda harus hidup.

Maksudnya bukan menggunakan tool yang otomatis mengirimkan RSS seperti Twitterfeed.

Ada banyak sekali manfaat yang bisa anda dapatkan dengan aktif di social media.

Pertama. Link yang populer di social media akan meningkatkan rangking anda di Google.

Berdasarkan percobaan yang dilakukan oleh Moz ini, social sharing akan mempercepat proses indexing dan link nofollow akan meningkatkan rangking.

Kedua. Google bekerjasama dengan Twitter, kali ini Google mampu membaca otoritas sebuah akun dan tweet.

Artinya website anda mungkin akan mendapatkan manfaat positif secara SEO dari tweet-tweet yang menjadi populer di Twitter. (Meskipun tidak ada konfirmasi dari kedua pihak)

Ketiga. Social media adalah sumber traffic yang sangat besar.

 

Bagi website yang berhasil membangun reputasi di social media, mereka akan mendapatkan banyak pengunjung dari sana.

Keempat. Google+ akan mempengaruhi hasil pencarian personal (private results).

Artinya, kalau saya memberikan +1 untuk halaman A. Ini akan mempengaruhi hasil pencarian orang-orang yang mem-follow saya di Google+.

Halaman A akan mendapatkan peringkat tinggi untuk kata kunci yang relevan bagi orang-orang tadi.

Kelima. Terakhir, social media adalah tempat terbaik untuk membangun reputasi anda dan menjalin hubungan dengan influencer.

Selesai! Apa langkah selanjutnya?

White hat SEO bukan hanya soal optimasi on-page.

Melainkan juga merupakan usaha pemasaran dan menjalin hubungan.

Sebelumnya, anda mungkin salah satu dari 3 tipe ini:

Tidak tahu apa yang harus dilakukan terkait SEO

Punya prinsip “konten berkualitas saja sudah cukup”

Masih cinta dengan teknik black hat

Untuk tipe 3, tidak perlu pesimis dengan white hat. Teknik ini jauh lebih powerful daripada black hat.

Dan yang terpenting: 100% aman.

Tipe 1 & 2, website anda tidak akan sukses kalau anda tidak secara aktif melakukan optimasi dan pemasaran.

Maka dari itu hentikan kebiasaan tulis-publish-tulis-publish.

Beberapa teknik di atas membutuhkan penjelasan lebih lanjut, karena itu sebaiknya setelah ini anda melanjutkan membaca beberapa panduan berikut:

Link building

On-page SEO dan off-page SEO

Metode KTP dan membuat judul artikel

Mempromosikan konten

Ajukan pertanyaan melalui komentar di bawah kalau ada yang membuat anda bingung.<!--

 

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Facebook berubah dengan pesat dari tahun ke tahun. Kalau anda rutin menggunakan Facebook pasti sadar. Tutorial-tutorial Facebook marketing yang efektif 2-3 tahun lalu kemungkinan besar saat […]

 

Facebook berubah dengan pesat dari tahun ke tahun.

Kalau anda rutin menggunakan Facebook pasti sadar.

Tutorial-tutorial Facebook marketing yang efektif 2-3 tahun lalu kemungkinan besar saat ini sudah tidak berlaku lagi.

Atau lebih parahnya, malah merugikan.

Masalahnya pergerakan informasi online di Indonesia saat ini masih lebih lambat daripada di luar, jadi panduan yang kadaluarsa masih sering ditemukan.

Ada lagi…

…sekarang ini kalau bicara Facebook marketing, kita selalu berpikir ‘iklan-iklan-iklan’.

Padahal sebelum iklan masih ada yang HARUS anda persiapkan dulu.

Untuk itulah panduan ini dibuat.

Anda akan mempelajari langkah apa saja yang harus anda lakukan di dunia pemasaran dan Facebook modern, supaya strategi anda jadi sempurna.

 

1. Temukan 5 page milik brand saingan anda di Facebook

Begini masalahnya:

Orang yang baru terjun ke Facebook biasanya langsung “main kasar”.

Maksudnya, mereka tidak tahu apapun tentang Facebook. Apa yang harus dilakukan, apa yang disukai oleh orang lain, apa yang efektif untuk bisnis mereka.

Tapi belum apa-apa sudah buat banyak post…

…belum apa-apa sudah pasang iklan.

Padahal kalau anda sendiri tidak tahu apa-apa, bahkan menggunakan layanan agensi periklanan di Facebook pun bakal jadi tidak efektif.

Anda sendiri yang harus tahu (atau minimal salah satu orang dalam).

Maka dari itu, cara terbaik untuk belajar adalah dengan melihat dan meniru apa yang efektif di dalam bidang industri anda sendiri.

Ini cara mencarinya:

Masukkan “Pages about [industri] that are liked by my friends” di kolom pencarian Facebook. Hasilnya seperti gambar berikut.

 

Facebook akan memperlihatkan page dalam topik yang anda masukkan, dan yang populer di kalangan teman-teman anda sendiri.

Klik pada ‘See more’, inilah saingan anda.

Cari sebanyak mungkin yang menurut anda paling mirip dengan bisnis anda. Abaikan yang followernya sedikit atau yang followernya banyak tapi tidak ada like & komentar.

Kemudian, pelajari ini:

Seperti apa post yang mendapat banyak like

Seberapa sering mereka menerbitkan post baru

Jam berapa post yang mendapat banyak like

Foto, cover, dan kelengkapan profil lainnya

Dan lain-lain…masih banyak yang bisa kita pelajari.

Yang paling penting, ketika nanti akan membuat iklan maka anda bisa menargetkan orang-orang yang me-like page saingan-saingan anda ini.

Dengan demikian, iklannya jadi tepat sasaran dan lebih murah.

2. Buat page yang menarik, ikuti tips berikut

Di Facebook, page itu seperti toko anda.

Kalau tokonya jelek, tidak akan ada yang datang.

Pertama, masuk ke link ini untuk membuat Facebook Page. Kemudian pilih kategori yang tepat. Serius. Beda kategori bisa beda fitur yang diberikan.

Selain itu bakal aneh dilihat orang kalau tidak sesuai.

Kalau masih belum yakin coba lihat kategori page dari saingan anda tadi.

Kedua, masukkan nama brand anda.

Ini tips menamai page yang biasanya membuat orang salah:

Gunakan nama brand anda, titik

Jangan gunakan jenis produk/layanan sebagai nama (misalnya: “kontraktor rumah”)

Singkat, 2-3 kata paling optimal. Pisahkan dengan spasi

Ketiga, lengkapi profil anda mulai dari URL, deskripsi, foto, cover, dan keterangan lainnya. Ikuti tips ini:

Profil picture: gunakan logo dengan resolusi tinggi, jangan gunakan gambar yang buram

Cover: gunakan gambar yang menarik dengan resolusi tinggi, jangan gunakan sembarang gambar dari internet

About: jelaskan bisnis anda dengan singkat & menarik, hilangkan kata yang bertele-tele

Lengkapi semua informasi di tab Info, selengkap-lengkapnya

Ketika baru membuat page, anda akan diminta langsung memasang iklan. Jangan. Belum saatnya.

Meskipun begitu, anda bisa memasukkan data audiens anda sekarang.

3. Ketahui dan tentukan target calon audiens anda

Dalam dunia pemasaran, kita sudah paham bahwa menargetkan 1 kelompok audiens jauh lebih efektif daripada yang terlalu umum. Sulit membuat strategi yang bisa ampuh untuk semua kalangan.

Ini akan berguna pada saat anda membuat konten.

Kesalahan yang paling fatal di sini biasanya menggunakan bahasa yang tidak pantas buat target audiens mereka sendiri.

Contoh:

Sebuah bisnis, target pasarnya adalah orang berusia 35+.

Tapi lantas di Facebook mereka membuat post yang ditujukan untuk anak muda. Misalnya menggunakan bahasa gaul, atau membuat gambar lucu.

Tidak pantas kan?

Itu bentuk yang paling sederhana.

Intinya, kita harus menyediakan apa yang pantas dan menarik bagi target audiens kita sendiri.

Untungnya, dengan Facebook kita bisa dengan mudah mengenali siapa audiens yang kita incar. Caranya lagi-lagi dengan memanfaatkan brand saingan.

Kata kuncinya: “Interests liked by people who like [nama page]”

 

Hmm…jadi orang-orang yang kita targetkan adalah orang yang religius, sayang ibu, suka sepakbola, belajar psikologi, dan suka menggambar.

Ketika membuat konten, kalau anda membahas hal-hal tersebut maka jumlah like-nya akan lebih banyak.

Kata kunci ‘interests’ juga bisa anda ganti, misalnya:

Movies

Books

Restaurants

Places

Public figures

Organizations

dll. Apapun bisa

Kalau page anda sudah punya banyak like, bisa juga gunakan page anda sendiri supaya lebih akurat.

4. Optimasi website untuk Facebook

Kalau anda sudah bicara tentang Facebook marketing, mestinya anda saat ini sudah punya website sendiri.

Kalau belum, segera buat.

Melakukan pemasaran online tanpa website itu seperti bunuh diri secara perlahan.

Ok, cukup basa-basinya.

Anda pasti pernah lihat website yang ketika di-share di Facebook jadinya seperti ini:

 

Gambarnya buram, tidak berhubungan, atau yang muncul bukan gambar utamanya. Lalu judulnya beda dengan aslinya, deskripsinya juga tidak jelas.

Itu salah satu akibat dari website yang tidak dioptimasi.

Kita ingin supaya ketika website kita di-share, semuanya pas. Gambarnya tepat, resolusinya bagus, serta punya judul dan deskripsi yang menarik.

Ini supaya yang mengunjungi website kita semakin banyak.

Untuk itu, ada beberapa “meta tag” yang harus anda pasang di website. Tepatnya di bagian <head>.

Seperti yang ditunjukkan oleh OGP.me:

 

Bingung?

Nggak ngerti ini maksudnya apa?

Jangan khawatir.

Kalau anda pengguna WordPress, install plugin bernama Yoast SEO. Dari plugin ini kita bisa mengatur meta tag yang disebutkan tadi dengan lebih mudah.

Kalau anda bukan pengguna WordPress dan tidak mengerti bahasa HTML sama sekali, cara termudah yaitu kirimkan artikel ini ke developer website anda.

Setelah itu, tes di Open Graph Debugger ini.

5. Pahami tips untuk membuat post yang baik di Facebook

Di Facebook, kita tidak bisa membuat post terlalu banyak dalam sehari.

Alasannya ada 2:

Post lebih dari 2x sehari akan mendapatkan lebih sedikit like

Setiap post harus berkualitas, sulit untuk membuat banyak post berkualitas dalam sehari

Lebih lengkapnya sudah kita bahas di panduan meningkatkan like di Facebook ini.

Maka dari itu, setiap post harus anda pikirkan matang-matang.

Inilah beberapa tipsnya.

Tips untuk masing-masing jenis post (teks, gambar, video, link)

Pertama, post berjenis teks sebaiknya tidak berdiri sendiri melainkan dibarengi gambar, video, atau link. Orang cenderung melewatkan post berupa teks karena tidak menarik.

Selain itu, sulit menyampaikan pesan dengan teks karena Facebook akan memotong teks yang terlalu panjang.

Jadi sebisa mungkin hindari teks tanpa media.

Sedangkan kalau anda menggunakan video, pastikan video tersebut anda upload di Facebook. Hindari menaruh link video dari YouTube.

Mengapa?

Lihat gambar berikut:

 

Facebook memang dikenal agak sedikit ‘licik’ dalam urusan ini. Mereka dengan sengaja menurunkan jangkauan dari video YouTube apabila dipost ke Facebook.

Sebaliknya, video yang diupload langsung ke Facebook mendapatkan lebih banyak jangkauan, komentar, like, dan share.

Yang ketiga, post berupa gambar.

Supaya optimal, ukuran gambar yang anda gunakan sebaiknya mendekati persegi, atau berupa persegi. Ukuran gambar minimum adalah 472×394 px. Lebih dari itu tidak masalah, tapi jangan sampai kurang.

Ini contohnya:

 

Gambar yang ukurannya lebih besar akan secara otomatis diperkecil tanpa memotong bagiannya.

Yang terakhir, untuk post berupa link

Link yang mendapatkan engagement terbaik di Facebook biasanya yang punya gambar berukuran landscape (memanjang ke samping).

 

Jadi, kalau anda membuat konten di website pastikan gambarnya punya ukuran minimum berukuran 470×246 px. Lebih dari itu tidak masalah, asalkan rasionya tetap mendekati.

Lalu, jenis post mana yang terbaik?

Sebetulnya tergantung.

Tergantung dari bobot isinya.

Post di social media, termasuk Facebook, pada umumnya tidak bisa terlalu berbobot. Gambar hanya mengandung sedikit informasi, demikian pula dengan teks.

Bahkan video di Facebook rata-rata hanya dilihat kurang dari 30 detik:

 

Jadi, apabila konten anda hanya berupa informasi singkat, hiburan, pemberitahuan, dan sejenisnya, maka gunakan foto atau video.

Tapi kalau bobotnya tinggi, jangan.

Untuk konten berbobot tinggi dan panjang, terbitkan di website anda sendiri kemudian post link-nya ke Facebook.

Kapan waktu terbaik untuk posting di Facebook?

Lagi-lagi, tergantung.

Tergantung siapa audiens anda.

Apakah mereka orang yang aktif di Facebook sepanjang hari atau hanya malam hari? Apakah mereka aktif saat hari kerja atau akhir minggu?

Kalau di-logika-kan sekilas, jam aktifnya mungkin seperti ini:

Pelajar/mahasiswa: hari kerja, malam

Pekerja: akhir minggu, malam

Ibu rumah tangga: hari kerja, siang

Sekali lagi, itu cuma mungkin.

Untuk mengetahui pastinya, lanjutkan membaca sampai langkah ke-7 di bawah.

6. Cari dan berpartisipasi di grup yang populer dalam industri anda

Setelah 3-5 hari secara rutin menerbitkan post di Facebook Page, anda akan sadar bahwa tidak ada orang yang membaca.

Tidak ada yang memberi like, tidak ada yang men-share.

Kosong melompong.

Dalam tahap ini, ada 2 yang biasanya dilakukan oleh praktisi social media marketing pemula:

Menyerah

Ngotot menerbitkan konten tiap hari, menunggu keajaiban

Oh ada 1 lagi. Menggunakan iklan. Tapi itu kita bahas nanti.

Intinya, kalau dalam tahap ini anda hanya menerbitkan konten tanpa melakukan strategi lain maka tidak akan ada kemajuan sama sekali. Meskipun konten anda bagus.

Itu kesalahan dalam social media marketing yang paling umum.

Langkah keenam inilah solusinya.

Untuk bisa membuat orang lain mengenal kita, maka kita yang harus masuk ke tempat yang banyak orangnya.

Yaitu grup.

Untuk mencari grup yang sesuai dengan bisnis anda, gunakan salah satu kata kunci berikut:

“groups named [nama industri]”

“groups about [nama industri]”

“groups joined by people who like [industri/page/kata kunci lain]”

 

Cari beberapa yang punya banyak anggota…

…tapi jangan yang isinya spam.

Ciri-ciri grup yang bagus:

Sering ada tanya jawab

Setiap post banyak like/komentarnya

Membernya sering berbagi informasi berupa teks/gambar/link

Tidak ada post yang tidak berhubungan.

Karena beberapa grup sifatnya ‘closed’, maka mau tidak mau anda harus gabung dulu ke banyak grup. Lalu kalau ternyata jelek, langsung keluar.

Kemudian setelah gabung ngapain?

Langsung promosi?

Jangan. Jangan pernah.

Begini…

Grup Facebook jaman sekarang itu isinya sebagian besar spam. Terutama grup-grup yang sudah tidak dipelihara oleh pemiliknya.

Sedangkan grup yang bagus itu pasti pemiliknya ketat.

Kalau ada yang promosi, langsung ditendang keluar. Sekali kena tendang, maka anda tidak akan bisa gabung lagi ke grup itu.

Maka dari itu, jangan (langsung) promosi.

Yang harus anda lakukan adalah berbagi informasi, panduan, dan bacaan lain yang bermanfaat bagi anggota grup. Selama 1-5 hari pertama tanpa link satupun.

Setelah beberapa hari, setelah dikenal, barulah ajak mereka like page anda.

Salah satu cara tercepat untuk mendapatkan respon positif dari anggota grup adalah dengan berbagi panduan untuk permasalahan tertentu yang dikemas dalam ebook (PDF).

7. Analisa performa page anda sendiri

Sekarang, setelah lebih dari seminggu rutin membuat post di page DAN berpartisipasi di grup, anda akan mulai mendapatkan interaksi.

Anda akan sadar bahwa ada post yang mendapatkan banyak like/komentar/share, ada juga yang sedikit.

Itu bukan karena kebetulan.

Memang ada beberapa jenis dan isi post yang lebih menarik bagi orang lain. Ada juga yang kurang menarik.

Inilah yang harus anda pelajari.

Untuk bisa mendapatkan banyak like, share, komentar, pengunjung, pembeli, maka anda harus selalu membuat post yang menarik bagi mereka.

Maka dari itu, kita harus melakukan analisa.

Lokasinya di menu ‘Insights’ ini:

 

Disinilah letaknya semua informasi yang perlu anda ketahui.

Ada beberapa hal yang perlu anda analisa:

Hari apa yang paling banyak follower online

Jam berapa mereka online

Post mana yang mendapatkan paling banyak reach dan engagement

Post mana dari saingan anda yang mendapatkan paling banyak engagement

Untuk mendapatkan data dari saingan, anda bisa masuk ke menu ini:

 

Setelah mengetahui apa yang populer dan kapan waktu terbaik, sekarang yang bisa anda lakukan adalah menyusun rencana konten untuk ke depannya.

8. Optimasi page untuk search engine

Sebelum kita masuk ke yang satu ini, kalau anda belum tahu sama sekali tentang SEO silahkan baca panduan ini.

Kalau sudah silahkan lanjut.

Ehem..

Sebetulnya saya mestinya menempatkan poin ini di awal. Setelah pembuatan page.

Tapi masalahnya, banyak orang yang justru salah fokus. Mereka terlalu mengutamakan SEO untuk page-nya, sehingga profilnya jadi berantakan.

Jadi ingat prinsipnya…

…jangan lakukan SEO berlebihan di Facebook Page.

Kenyamanan dan kemudahan pengguna dalam menggali informasi tetap merupakan yang utama.

Berdasarkan prinsip tersebut, inilah tips SEO untuk Facebook Page:

Nama page

Nama page harus persis sama dengan nama brand anda.

Tapi kalau memang namanya bisa ditambahkan keyword, tambahkan.

Misalnya saya punya jasa fotografi dengan nama ‘Darmawan’. Maka nama page-nya bisa saya buat jadi ‘Darmawan Photography”.

Dengan demikian, page tersebut akan mendapatkan peringkat lebih tinggi ketika ada yang mencari jasa fotografi melalui Google maupun search-nya Facebook sendiri.

Contoh yang tidak baik:

Misalnya saya punya jasa pembuatan website bernama ‘Darmawan’. Karena ingin memasukkan keyword, namanya saya paksakan jadi ‘Pembuatan Website – Darmawan’.

Aneh kan?

Intinya, pastikan nama page anda tidak terkesan dipaksakan.

Jangan pula gunakan embel-embel seperti: jasa, jual, beli, dll. (contoh: Jasa Fotografi Darmawan)

Meskipun betul secara SEO lebih bagus, tapi nama page seperti ini justru akan membuat bisnis anda kesannya jadi kurang profesional.

URL

Sama seperti nama page, pilihan pertama untuk URL adalah nama brand.

Kalau ternyata URL nama brand tidak tersedia, biasanya kita akan menambahkan 1 kata di depan atau belakangnya. Disinilah kita gunakan keyword.

Seperti contoh tadi, URL ‘Darmawan’ tentunya sudah tidak tersedia sehingga saya bisa menggunakan ‘DarmawanPhotography”.

Atau anda bisa menggunakan kata kunci lokal.

Misalnya di Google Keyword Planner ada hasil pencarian yang lumayan besar untuk kata kunci “jasa pembuatan website jogja”.

Berdasarkan ini, URL saya bisa jadi “DarmawanJogja”.

Kata kunci lokal itu kata kunci yang mengandung nama daerah.

About

Untuk Facebook Page, about = meta description.

Jadi sama seperti aturan meta description di panduan on-page SEO:

Mengandung 1 keyword

Menarik, mampu mengundang klik

Alamat & nomor telepon

Ini wajib, tapi sering dilupakan.

Dalam SEO lokal, alamat dan nomor telepon merupakan faktor rangking yang sangat besar.

Jadi ketika ada yang mencari bisnis anda dengan keyword lokal (mengandung nama daerah), maka Facebook Page anda akan mendapatkan peringkat tinggi.

Selain untuk SEO, kolom about anda juga akan jadi seperti ini:

 

Backlink

Mari kita berpikir realistis.

Ada beberapa pertimbangan mengapa kita sebaiknya tidak usah pusing dengan urusan backlink pada Facebook Page.

Ini bukan website anda, lebih baik anda menyediakan waktu dan tenaga untuk mengoptimasi website sendiri

Facebook Page normalnya sulit mendapatkan peringkat tinggi

Saya pribadi pernah beberapa kali mengupayakan supaya Facebook Page mendapatkan peringkat tinggi di Google.

Memang bisa…

…tapi tidak lama kemudian akan turun lagi.

Ini karena algoritma Google terhadap Facebook Page tidak stabil.

Jadi satu-satunya backlink yang anda pasang adalah dari website anda sendiri menuju Facebook Page. Tidak perlu terlalu repot.

Facebook Notes

Ini dia.

Kalau anda serius ingin memanfaatkan Facebook Page untuk mendatangkan pengunjung dari Google, maka Facebook Notes adalah jawabannya.

Begini…

Facebook Page itu hanya berupa 1 halaman.

Maka normalnya anda hanya bisa mendapatkan rangking tinggi untuk 1 keyword utama (dan beberapa keyword turunan).

Nah, dengan membuat artikel di Notes kita bisa mengincar kata-kata kunci lain.

Artinya dengan membuat beberapa Notes maka anda bisa mendapatkan rangking tinggi untuk banyak keyword.

Tapi perhatikan 3 hal ini:

Jangan terlalu fokus membuat konten di Facebook, sekali lagi ini bukan website anda

Jangan mengincar kata kunci dengan persaingan tinggi, cara yang persaingannya SANGAT rendah

Selalu pasang link dari notes ke website anda dan Facebook Page

Itulah beberapa hal terkait SEO untuk Facebook Page.

Untuk mulai membuat Notes di Facebook Page, masuk ke menu Settings > Apps > klik tombol Add App pada Notes. Setelah itu, lokasi notes anda ada di sini:

 

Terakhir, ingat 2 hal: jangan optimasi berlebihan, jangan terlalu bergantung dengan traffic dari mesin pencari.

9. Gunakan Facebook Ads, ini beberapa tips singkat

Sebetulnya panduan tentang Facebook Ads akan dibahas dalam artikel lain, tapi karena saya yakin anda pasti ingin beriklan maka saya bahas secara singkat.

Karena saya terbiasa menggunakan tampilan Facebook dalam Bahasa Inggris, maka anda yang menggunakan tampilan Bahasa Indonesia harap menyesuaikan istilah-istilahnya.

Jangan ‘boost’ post yang sudah diterbitkan. Buat ‘dark post’ melalui power editor

Gunakan gambar yang relevan dengan pesan anda, bukan sekedar yang menarik

Gunakan audiens dari page lain sebagai target interest

Targetkan audiens yang sangat spesifik semakin spesifik semakin baik untuk iklan pertama anda

Pasang remarketing pixel dan conversion tracking pixel di website anda

Pelajari copywriting, wajib

Selalu beritahu apa yang mereka harus lakukan (klik, beli, download, dll.) dan mengapa mereka harus melakukan hal tersebut

Kalau budget anda kecil, utamakan news feed ads

Selalu buat lebih dari 1 variasi untuk copy, gambar, dan targeting, lakukan split testing

Sebaiknya hindari langsung berjualan, berikan mereka manfaat (alasannya dibahas dalam langkah 10)

Itulah 10 tips singkat buat anda.

Kalau ini pertama kali anda mendengar istilah-istilah tadi, wajar. Silahkan pelajari lebih lanjut mengenai Facebook Ads sampai anda siap.

10. Lakukan soft sell, bukan hard sell. Ini caranya

Ini salah satu dari kesalahan dalam social media marketing paling fatal.

Apapun strategi yang anda gunakan, meskipun dengan iklan, kalau anda melakukan hard selling maka hampir pasti akan gagal (kecuali remarketing, biasanya).

Ini karena orang yang aktif di Facebook pada umumnya bukan untuk membeli sesuatu.

Bayangkan,

Orang yang sedang di Facebook untuk melihat-lihat foto keluarga dan teman mereka. Kemudian melihat iklan yang menawarkan produk.

Dengan iklan singkat seperti itu, apakah mereka yang sama sekali tidak punya niat membeli akan terbujuk?

Tidak sama sekali.

Itulah sebabnya Facebook Ads dikenal tidak bisa menghasilkan penjualan.

Berbeda dengan Google AdWords dimana orang yang melakukan pencarian dengan keyword tertentu memang ingin membeli sesuatu.

Maka dari itu di Facebook jauh lebih baik kalau anda melakukan soft selling.

Caranya, dengan memberikan sesuatu.

Misalnya:

Ebook

Konten panduan

Video/webinar

Kupon diskon

Tapi kita tidak akan memberikan kepada mereka secara cuma-cuma.

Melainkan ditukar dengan kontak mereka. Email atau nomor HP.

Inilah tujuan kita, mendapatkan kontak dari mereka yang punya rasa tertarik dengan produk/layanan anda. Meskipun sekarang belum siap membeli.

Dengan demikian, di lain hari kita bisa melakukan kembali “mengingatkan” mereka. Sehingga ketika mereka siap maka mereka akan membeli.

Beberapa poin terakhir yang harus anda ingat

Kita sudah membahas 10 langkah untuk mulai promosi di Facebook. Anda sekarang bisa langsung mulai dari tahap pertama, yaitu mencari 5 saingan.

Sebelum kita akhiri, ada beberapa hal yang perlu saya ingatkan kembali.

Website anda jauh lebih berharga daripada Facebook Page

Ini social media, anda harus ber-sosial-isasi

Jangan pernah melakukan hard sell di Facebook

Pelajari konsep copywriting sebelum anda mulai beriklan

Selanjutnya, silahkan menuju bab lainnya yang belum anda baca dalam seri panduan social media marketing ini:

 

Daftar Isi Panduan Social Media Marketing

1. Menyusun Strategi2. Kesalahan Umum

3. Meningkatkan Follower4. Facebook Marketing

 

sumber

roo.my.id/belajar-facebook-marketing-10-langkah-untuk-mul...

 

Software gratis

 

Roo Company Ltd.

SEO untuk toko online atau ecommerce jauh lebih rumit daripada website lain berupa blog atau website informasi. Ini karena toko online pada umumnya hanya berisi halaman-halaman […]

 

SEO untuk toko online atau ecommerce jauh lebih rumit daripada website lain berupa blog atau website informasi.

Ini karena toko online pada umumnya hanya berisi halaman-halaman produk tanpa banyak konten lain, dan kita tahu bahwa mesin pencari menyukai website yang kaya akan konten.

Lalu apakah pemilik toko online harus membuat banyak tulisan di setiap halaman?

Tidak juga.

Keberadaan konten memang sangat berpengaruh terhadap SEO. Tapi selain konten, masih banyak lagi yang bisa dan harus anda lakukan untuk website ecommerce.

Dalam panduan ini kita akan membahas 16 teknik SEO yang akan membuat toko online anda kokoh di peringkat atas hasil pencarian.

Oh ya, teknik ini tidak hanya untuk toko online tapi semua website yang menjual produk/layanan.

 

SEO pada toko online berbeda dengan blog

Dasarnya sama.

Tapi situs ecommerce membutuhkan perhatian lebih tinggi terutama pada bagian on-page. Alasannya karena ecommerce merupakan bentuk website yang paling rumit strukturnya.

Panduan SEO untuk blog tidak bisa diterapkan dalam toko online.

Bahkan ada aturan standar kualitas khusus dari Google untuk SEO untuk ecommerce.

Sebelum memasuki panduan ini, kalau anda belum memahami dasar dari SEO silahkan baca panduan ini.<!--

 

BONUS: [thrive_2step id='2455']Klik di sini untuk[/thrive_2step] mendapatkan checklist penerapan praktis SEO ecommerce dalam format PDF. Gratis!

 

-->

1. Sertakan review dari pembeli di halaman produk

Review produk merupakan salah satu elemen paling vital dalam halaman produk terkait SEO.

Karena berupa konten yang fresh dan original, review akan memperkaya halaman anda dengan keyword. Enaknya, konten review didapatkan secara otomatis.

Review juga mampu meningkatkan rangking anda untuk kata kunci “nama produk + review” dan long tail keyword lainnya.

Kalau anda mengaplikasikan dengan tepat, review berbintang akan muncul di halaman pencarian Google.

Sehingga CTR website anda akan meningkat.

Tapi tidak hanya SEO. Review juga akan meningkatkan penjualan anda.

Lihat statistik dari penelitian:

63% pengunjung lebih memilih untuk membeli di website yang ada review-nya (iPerceptions, 2011)

Review akan meningkatkan penjualan produk hingga 18% (Reevoo, 2013)

61% calon pembeli akan membaca review terlebih dahulu sebelum membeli (Econsultancy, 2012)

  

63% Pengunjung toko online memilih untuk membeli dari website yang punya review pembeli

Click To Tweet

  

Maka dari itulah hampir semua ecommerce besar memberikan kolom bagi pembeli untuk meninggalkan review.

 

Masalahnya, jarang pembeli yang mau meninggalkan review begitu saja.

Karena itu lakukan tips meningkatkan review:

Minta review melalui halaman produk (seperti gambar di atas), dan buat prosesnya jadi semudah mungkin

Berikan insentif bagi pemberi review, bisa berupa kupon diskon atau bonus lain

Kirimkan email. Tapi jangan langsung setelah membeli, tunggu 3-5 hari setelah pembeli menerima barang agar mereka bisa mencoba produknya terlebih dahulu

2. Gunakan struktur data Schema.org untuk halaman produk

Bandingkan kedua website di hasil pencarian Google ini:

 

Mana yang lebih menarik untuk di-klik?

Kalau anda menebak yang pertama, selamat. Memang berdasarkan analisa didapatkan bahwa hasil pencarian yang memiliki rich snippets lebih banyak akan mendapatkan CTR lebih tinggi.

Seperti yang ditunjukkan pada gambar ini.

 

Warna merah menunjukkan jumlah klik terbanyak.

Untuk bisa mendapatkan gambar bintang, jumlah review, harga, dan sebagainya di hasil pencarian, anda harus mengaplikasikan struktur data dari schema.org untuk produk.

Ada 5 data utama yang bisa muncul di hasil pencarian:

Ketersediaan barang

Diskon/harga khusus

Nama produk & harganya

Review dan rating bintang

Gambar atau video

Memang butuh kemampuan teknikal untuk mengaplikasikan struktur data ini, jadi kalau anda tidak bisa melakukan sendiri gunakan jasa web development.

Sedangkan bagi pengguna WordPress untuk ecommerce anda bisa menggunakan salah satu plugin ini:

All-in-one Schema.org Rich Snippets

Yoast Woocommerce SEO (Premium)

Setelah itu lakukan tes di Google Structured Data Testing Tool.

3. Gunakan keyword dengan commercial intent pada judul halaman

Judul adalah salah satu elemen halaman yang paling tinggi efeknya terhadap rangking.

Karena toko online tidak berisi banyak konten, maka peranan judul menjadi makin penting dalam website anda.

Makanya sangat penting untuk mengoptimasi judul.

Pertama-tama yang harus anda lakukan adalah melakukan riset kata kunci di Google Keyword Planner untuk mendapatkan kombinasi kata yang volume pencariannya tinggi.

 

Tips

Lakukan riset untuk kata kunci berupa nama produk dan merk produk. Contohnya:

Merk produk: MacBook Pro

Nama produk: Laptop (atau notebook)

Merk produk digunakan untuk halaman produk sedangkan nama produk digunakan untuk halaman kategori (dibahas lebih lanjut di bawah).

 

Jangan memilih hanya berdasarkan volume pencarian, tetapi pilih juga yang memiliki commercial intent.

Tujuannya supaya traffic yang kita dapatkan tepat sasaran.

Commercial intent maksudnya keyword yang digunakan oleh user yang melakukan pencarian dengan tujuan ingin membeli sesuatu.

 

Dalam contoh gambar di atas, “jual” punya volume lebih tinggi daripada “beli” dan dalam bahasa Indonesia keduanya memiliki intent yang sama.

Jadi anda bisa menggunakan judul “Jual MacBook Pro …..” untuk mendapatkan traffic lebih besar.

 

Sementara keyword “harga macbook pro” memang memiliki volume yang tinggi nilai commercial intent-nya lebih rendah daripada “jual”dan “beli”.

Meskipun begitu, anda juga bisa mengoptimasi halaman produk dengan keyword ini.

Seperti yang dilakukan oleh Lazada.

  

SEO Ecommerce: Gunakan judul yang mengandung keyword commercial intent pada halaman produk

Click To Tweet

  

Beberapa contoh kata dalam keyword yang memiliki commercial intent:

Beli (Transactional)

Jual (Transactional)

[nama produk] Murah (Commercial investigation)

[merk produk] Murah (Transactional)

Harga (Commercial investigation)

Diskon/promo (Transactional)

Second/bekas (Transactional)

Baca panduan ini untuk mempelajari pengertian istilah tersebut dan 2 search intent lainnya.

4. Buat halaman pedoman pembeli (buyer’s guide)

Konten sangat berhubungan erat dengan kualitas SEO suatu website. Untuk website toko online, disinilah letak konten anda.

Buyer’s guide atau pedoman pembeli yaitu panduan bagi calon pembeli dalam memilih suatu produk dalam kategori tertentu.

Misalnya “panduan memilih keyboard” dari Bhinneka ini.

 

Jangan keliru antara pedoman pembeli dengan pedoman langkah-langkah membeli barang dari website anda.

Pedoman pembeli yang berkualitas akan memberikan bantuan yang luar biasa terhadap keseluruhan SEO dari website anda.

Inilah manfaatnya dalam hal SEO:

Merupakan konten berkualitas yang bermanfaat bagi pengunjung, sehingga mudah mendapatkan peringkat tinggi.

Kaya dengan keyword commercial investigation, akan mengundang banyak calon pembeli.

Berpotensi mendapatkan backlink yang akan meningkatkan otoritas website anda secara keseluruhan. Ini akan dibahas lebih lajut di bawah.

Disamping SEO, pedoman pembeli wajib ada di toko online karena sangat mempengaruhi penjualan anda.

Di bawah ini beberapa manfaat lainnya:

Membantu pengunjung menentukan pilihan tanpa perlu pergi dari website anda

Meningkatkan kepercayaan calon pembeli kepada anda

Meningkatkan konversi penjualan

Membuat pedoman pembeli

Karena sangat mempengaruhi kualitas website anda secara keseluruhan, pastikan anda mengikuti tips ini dalam membuat pedoman pembeli:

Gunakan tone yang profesional tapi tetap terkesan ramah

Netral dan berupa fakta, tidak memihak suatu produk tanpa alasan yang kuat

Harus menarik, kita ingin pengunjung membaca dari awal sampai akhir tanpa kebosanan

Sertakan banyak gambar dan data

Tidak bertele-tele, singkat, dan harus mudah disimak

Pastikan isi kontennya tidak cepat kadaluarsa

5. Berikan deskripsi produk lebih dari 250 kata

Di halaman produk inilah pemilik toko online melakukan kesalahan terbesar. Ada berbagai macam kesalahan yang sering dilakukan.

Di antaranya yaitu:

Terlalu singkat, tidak informatif

Copy-paste dari deskripsi produk resmi

Kaku

Karena berupa konten, sangat penting untuk menyertakan deskripsi produk yang kaya dengan informasi.

Sayangnya beberapa pemilik toko online malas untuk membuat deskripsi sehingga mereka memilih untuk menyalin dari website resminya.

 

Gambar di atas adalah salah satu contoh terburuk yang saya temui.

Halaman produk tersebut sama sekali tidak menerangkan apapun selain kata kunci produknya.

Untuk mendapatkan konten yang baik di halaman produk, sertakan informasi berupa:

Kalimat deskripsi

Spesifikasi produk

Keunggulan & kekurangan

Halaman ini menjadi halaman dimana seorang calon pembeli mengambil keputusan akhir.

Karena itu tugas utama anda disini adalah membujuk dan meyakinkan mereka untuk membeli.

6. Perkaya halaman kategori dengan konten

Halaman kategori bisa jadi merupakan halaman yang paling sering dikunjungi di website anda, melebihi halaman produk.

Alasannya karena pengunjung yang datang ke halaman produk sebagian besar akan kembali ke halaman kategori utama.

Selain itu halaman kategori juga akan mendapatkan banyak traffic dari mesin pencari.

  

Halaman kategori merupakan halaman utama pada situs ecommerce karena paling banyak dikunjungi

Click To Tweet

  

Ketika user melakukan pencarian “beli laptop”, bukan “beli laptop Asus” maka halaman kategori andalah yang paling relevan, bukan halaman produk.

Jadi penting untuk mengoptimasi halaman ini.

Kesalahan terbesar dari kategori adalah hanya menampilkan daftar produknya, tanpa penjelasan sedikitpun.

 

Kalau kita lihat dalam contoh di atas dari Tees.co.id, konten yang disediakan hanya sebaris kalimat otomatis “Kamu sedang mencari [kata kunci] di [kategori]“.

Ini tidak memberikan manfaat nyata bagi pengguna dan search engine.

Ada beberapa konten yang bisa disertakan dalam halaman kategori:

Deskripsi kategori dan item dalam kategori tersebut

Kelebihan berbelanja di tempat anda

FAQ (Pertanyaan yang sering diajukan)

Review produk terbaru dari pemilik toko online

Testimonial dari pembeli

Versi praktis dari pedoman pembeli, ditambah link ke versi lengkap

Promo

Selain isinya, judul dari halaman kategori juga harus dioptimasi. Sama seperti halaman produk.<!--

 

BONUS: [thrive_2step id='2455']Klik di sini untuk[/thrive_2step] mendapatkan checklist penerapan praktis SEO ecommerce dalam format PDF. Gratis!

 

-->

7. Optimasi struktur URL dan navigasi website

Toko online merupakan website yang strukturnya paling rumit.

Kalau website anda berupa blog atau portal berita, Google bisa dengan mudah menerka seperti apa strukturnya.

Tidak demikian halnya untuk toko online.

 

Tanpa memiliki struktur yang baik, halaman yang semestinya penting bisa dianggap tidak penting oleh mesin pencari. Bahkan tidak terindeks.

Struktur website yang payah juga bisa jadi penyebab halaman duplikat.

Untuk anda yang menggunakan CMS seperti WordPress, Magento, PrestaShop, untuk toko online, mestinya anda sudah setengah jalan.

Ini karena pembuat CMS tersebut sudah berpikir tentang struktur.

Tetapi bagi anda yang membuat website dari nol, pastikan bahwa anda, developer, dan desainer paham dengan hal ini.

Ketika website sudah jadi berarti anda sudah telat. Akan sulit untuk mengubah.

Langkah selanjutnya adalah membuat strukturnya secara manual. Pasang internal link di setiap konten yang anda buat menuju halaman yang relevan.

Jangan hanya mengandalkan link yang otomatis.

8. Gunakan breadcrumb

Terkait struktur URL dan website, breadcrumb merupakan salah satu bagian terpenting dalam toko online.

 

Ada 2 fungsinya:

Memberitahu struktur hirarki (tingkatan) website kepada search engine

Memudahkan navigasi pengunjung

Google bahkan menyarankan setiap website ecommerce menggunakan breadcrumb karena memang website tipe ini strukturnya rumit.

Setelah itu jangan lupa gunakan markup Schema.org untuk breadcrumb.

9. Periksa dan perbaiki permasalahan halaman duplikat

Halaman duplikat di toko online seringkali terjadi karena ketidaksengajaan.

Bukan hanya karena copy-paste tapi juga karena permasalahan teknikal di internal website sendiri.

Secara umum ada 3 kondisi terjadinya halaman duplikat:

Tidak menggunakan canonical sehingga URL yang diakhiri dengan query dianggap halaman yang berbeda. Misalnya /halaman?q=123456 dianggap berbeda dengan /halaman/.

  

Penggunaan deskripsi yang sama pada produk yang sejenis. Misalnya baju dengan warna yang sama tapi beda ukuran dan warna.

  

Karena menyalin deskripsi produk dari website resmi.

 

Dalam kondisi kedua dan ketiga, website anda akan dicap memiliki “thin content” oleh Google.

Kondisi ini menyebabkan website anda berpotensi terkena penalty.

Solusinya, lakukan monitoring secara berkala melalui Google Webmaster Tools. Atau gunakan tool ScreamingFrog sebelum terdeteksi oleh Google.

Menemukan duplikat dengan ScreamingFrog

Setelah menginstall programnya, lakukan crawling ke halaman website anda.

Kemudian masuk ke tab URI, dan gunakan Filter > Dynamic.

Dari sini akan terlihat URL mana saja yang membutuhkan canonical di website anda.

 

10. Integrasikan social media untuk menciptakan efek viral

Dalam teori pengembangan website — meskipun diperdebatkan pengaruhnya terhadap SEO — tapi kita tidak bisa mengabaikan peran social media.

Social media merupakan sumber traffic terbesar kedua setelah mesin pencari.

Bagi ecommerce, social media bukan hanya sarana mendapatkan traffic tapi juga sarana membangun reputasi.

90% user menyatakan mereka akan mempercayai rekomendasi yang di-share oleh teman mereka (Voltier Digital, 2012)

Orang yang meng-klik dari konten yang di-share 5 kali lipat lebih mungkin untuk melakukan pembelian (Voltier Digital, 2012)

80% kustomer ecommerce menyatakan lebih memilih untuk login menggunakan akun social media (Janrain, 2011)

Melihat data ini, anda melewatkan peluang yang besar kalau mengabaikan social media.

Lakukan tips ini untuk mengintegrasikan social media:

Gunakan meta Twitter Cards untuk produk, kemudian lakukan validasi.

Gunakan meta Facebook OpenGraph, kemudian lakukan validasi.

Pasang fitur untuk login dan mendaftar dengan akun social.

Pasang tombol sharing, permudah pengunjung dalam membagikan link ke social media.

Berikan hadiah setelah follow atau like akun anda, bisa berupa diskon.

Share konten dari kustomer anda. Ajak mereka untuk share produk yang mereka beli dari anda dalam bentuk foto atau cerita. Setelah itu publish ulang melalui akun anda. Berikan insentif untuk memancing.

11. Buat komunitas di dalam website

Komunitas di dalam website ini bisa dalam bentuk forum atau platform tanya-jawab.

Mengelola komunitas sebagai bagian dari website memang tidak mudah. Anda harus mengurus komunitas ini agar tetap “bersih”.

Artinya kemungkinan anda akan membutuhkan staff khusus.

Tetapi keberadaan komunitas bisa berdampak positif terhadap SEO secara luar biasa.

Banyak konten baru yang muncul secara otomatis dari user dalam proses diskusi dan tanya jawab

Berpotensi mendapatkan backlink

Meningkatkan otoritas website secara keseluruhan

Disamping SEO, ada juga manfaat lain seperti:

Meningkatkan reputasi anda di mata calon kustomer

Sebagai wadah untuk kustomer

Menjalin hubungan dengan kustomer

Oleh karena alasan-alasan inilah, website ecommerce terbesar Amazon dan marketplace terbesar eBay memiliki forum diskusi.

12. Menangani produk yang sedang habis dan sudah tidak dijual

Pemilik website selalu menghindari keberadaan halaman error 404 (not found).

Ketika pengunjung mendapati halaman ini, maka kemungkinan besar mereka akan langsung pergi.

Tetapi dalam website ecommerce masalah ini seringkali justru dibuat sendiri oleh pemiliknya. Terutama karena menghapus halaman produk yang sudah tidak dijual.

Maka dari itu anda perlu mengetahui bagaimana menangani masing-masing produk yang sedang habis dan produk yang sudah tidak dijual lagi.

Produk yang sedang habis – akan dijual kembali ketika ada stok:

Jangan hapus halaman

Berikan pemberitahuan di halaman produk bahwa stok sedang habis

Tawarkan produk lain yang sejenis

 

Produk yang sudah tidak dijual lagi, lakukan salah satu:

Redirect 301 ke produk tipe baru

Redirect ke halaman kategori

Hapus halaman dan beritahukan ke Google Webmaster Tools (tidak direkomendasikan)

Gunakan URL-nya untuk menjual produk lain yang sejenis

Biarkan dan berikan pemberitahuan bahwa produk sudah tidak dijual

13. Berikan navigasi menuju produk lain yang sejenis

Bounce rate dari situs toko online selalu rendah, antara 20%-40%.

Artinya pengunjung tidak hanya diam di satu halaman melainkan membanding-bandingkan dengan produk lainnya.

Karena itu sediakan navigasi menuju produk lain yang sejenis untuk mempermudah mereka dalam menjelajah situs kita.

 

Selain memudahkan pengunjung, navigasi ini juga berfungsi untuk membangun struktur website anda.

14. Jangan lupakan optimasi-optimasi dasar ini

Beberapa optimasi dasar yang tidak boleh anda lewatkan.

Gunakan gambar dan video di halaman produk. Jangan lupakan tag “alt” untuk gambar.

Atur URL supaya deskriptif dan mengandung keyword

Optimalkan kecepatan website

Gunakan Google Analytics dan Google Webmaster Tools, perhatikan datanya

Pastikan website anda mobile-friendly

Gunakan SSL

Atur jadwal pemeriksaan SEO secara rutin

15. Buat blog dan buat strategi content marketing

Tidak diragukan bahwa content marketing saat ini merupakan salah satu faktor utama keberhasilan sebuah bisnis online dan startup.

Alasannya sederhana.

Manusia membeli barang, apalagi secara online, didasari dengan rasa kepercayaan.

 

Kita tidak akan membeli sesuatu dari seseorang atau tempat yang meragukan, dan konten bisa anda manfaatkan untuk membangun rasa percaya.

Dan sebagai wadah konten anda butuh blog.

  

Blog dalam situs toko online akan membantu SEO dan membangun kepercayaan pelanggan anda

Click To Tweet

  

Anda bisa menggunakan WordPress untuk membuat blog bagi toko online.

Selain meningkatkan kepercayaan, tentunya blog dengan konten yang berkualitas akan memancing banyak backlink menuju website anda.

Karena itu, baca panduan ini sekarang juga untuk membangun strategi content marketing.

16. Lakukan link building dengan teknik ini

Bagi anda yang memahami tentang SEO pasti sadar seberapa pentingnya peran backlink terhadap peringkat website anda di mesin pencari.

Tetapi teknik link building bagi toko online tidak sama dengan jenis website lainnya.

Ini karena anda tidak punya banyak konten, kecuali kalau anda membuat blog di toko online anda.

Maka dari itu, lakukan teknik ini untuk mendapatkan link tanpa membutuhkan konten di website anda sendiri.

Link dari foto produk

Halaman produk selalu memiliki foto produk, dan foto ini sering diambil oleh blogger-blogger untuk konten mereka.

Buatlah foto yang cantik agar banyak yang menggunakan foto anda.

Beberapa dari mereka akan memasang backlink ke website anda sebagai sumbernya.

Untuk menemukan siapa yang menggunakan foto anda, gunakan cara yang disebutkan dalam teknik SEO ini.

Berikan produk anda secara gratis

Hubungi beberapa blogger yang pernah membahas mengenai produk yang anda jual.

Kemudian hubungi mereka, tawarkan produk anda secara “gratis”. Dengan imbalan berupa review dan link menuju website anda.

Mention terhadap nama brand atau nama toko online

Ketika nama anda sudah mulai terbangun, akan ada pemilik-pemilik website yang menyebutkan nama produk atau nama toko anda di website mereka.

Meskipun begitu, tidak semuanya menyebutkan dalam bentuk backlink.

Gunakan cara yang dijelaskan dalam teknik SEO ini, kemudian lakukan terhadap brand dan nama website anda.

Guest blogging

Guest blogging merupakan salah satu cara terbaik untuk menjadikan audience dari blog lain sadar dengan keberadaan anda.

Teknik ini, dan 9 teknik link building lainnya dijelaskan dalam panduan link building.

Program afiliasi

Program afiliasi berarti anda memberikan komisi bagi orang lain yang menjual produk anda.

Dengan membuka program afiliasi, para pemilik website yang menginginkan penghasilan tambahan akan mulai mempromosikan produk anda di website mereka.

Promosi ini secara otomatis akan menghasilkan backlink.

Penutup

Itulah ke-16 teknik SEO untuk toko online.

Dengan melakukan semuanya, bisnis anda akan bisa mendapatkan peringkat yang baik di mesin pencari.

Karena itu pastikan anda melakukan semuanya mulai dari sekarang secara bertahap.

<!-- Jangan lupa download checklist SEO Ecommerce berikut ini:

 

[thrive_2step id='2455'][/thrive_2step] -->

Baca juga beberapa panduan ini untuk menunjang informasi dalam panduan ini.

14 teknik SEO yang bisa anda lakukan sekarang juga

Panduan link building

Panduan membuat blog yang sukses

Membuat strategi konten marketing

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Blog dan kontennya saat ini bukan lagi hanya digunakan untuk menuangkan ide dan pendapat. Bagi pemilik bisnis online, blog bisa menjadi media pemasaran paling efektif. Kalau anda […]

 

Blog dan kontennya saat ini bukan lagi hanya digunakan untuk menuangkan ide dan pendapat. Bagi pemilik bisnis online, blog bisa menjadi media pemasaran paling efektif.

Kalau anda termasuk yang memanfaatkan blog secara serius sebagai sarana usaha, tentunya anda membutuhkan peralatan profesional yang tepat pula. Inilah daftar lebih dari 30 tool yang sudah saya coba sendiri dan terbukti merupakan salah satu yang terbaik di bidangnya.

 

Peralatan yang saya daftarkan di bawah ini terdiri dari berbagai kategori, mulai dari hosting dan domain, platform dan perlengkapannya, sampai menggali, mengorganisir, menulis, dan mempromosikan konten.

Kalau anda punya rekomendasi tool lainnya, silahkan meninggalkan komentar atau hubungi saya langsung.

Hosting dan Domain

 

HostGator

 

Salah satu penyedia shared hosting terbaik yang ada saat ini. HostGator juga tergolong murah, untuk bulan pertama anda cukup membayar $0.01 atau seratus rupiah.

  

BlueHost

 

Alternatif hosting selain HostGator yang bagus untuk pemula. Untuk anda yang tidak mengerti sama sekali cara membuat website, BlueHost menyediakan tool untuk membuat website berbasis WordPress dalam sekali klik.

  

NameCheap

 

Registrar terfavorit untuk saya pribadi karena sesuai namanya, NameCheap relatif lebih murah dibanding penyedia lain tetapi tetap dengan kualitas tinggi.

  

GoDaddy

 

Registrar domain terpopuler saat ini karena gencarnya iklan-iklan yang dilakukan. Kualitas GoDaddy tidak perlu diragukan lagi karena sudah digunakan oleh banyak website besar. Tetapi harganya sedikit lebih mahal.

  

MaxCDN

 

Penyedia CDN terpopuler yang sudah digunakan oleh banyak website besar. Gunakan CDN untuk website dengan skala besar agar loading lebih cepat dan menghemat penggunaan bandwidth

  

CloudFlare

 

Layanan CDN gratis untuk paket dasar. Sangat baik untuk menghemat bandwidth dan melindungi dari seragan-serangan DDoS dasar.

  

Untuk penyedia layanan hosting & domain Indonesia, saya belum bisa merekomendasikan. Tetapi pastikan anda menggunakan yang kualitasnya setara dengan nama-nama di atas.

Platform, Plugin, dan Template

 

WordPress

 

Gratis, open source, banyak plugin dan template yang tersedia, serta komunitas pengguna yang besar. Tidak perlu diragukan lagi bahwa WordPress adalah platform blogging terbaik. Dari seluruh website di dunia ini yang menggunakan CMS, lebih dari 50% menggunakan WordPress.

  

ThemeForest

 

Tempat jual-beli template dari Envato untuk WordPress (dan CMS lain) terbesar. Ada lebih dari 4.000 template WordPress yang dijual di Themeforest, belum termasuk yang lainnya.

  

CodeCanyon

 

Situs jual beli dari Envato juga, tetapi untuk plugin WordPress dan script lainnya. Tidak kurang dari 3.000 plugin premium untuk WordPress dijual di CodeCanyon.

  

Studiopress

 

Genesis Framework yang dijual oleh Studiopress merupakan salah satu kerangka template terbaik untuk WordPress. Website PanduanIM juga menggunakan Genesis Framework. Dengan sedikit kemampuan coding, kita bisa membuat template apapun dengan mudah berkat Genesis.

  

File Sharing & Backup

 

Dropbox

 

Kalau blog anda dikelola oleh lebih dari satu orang, Dropbox bisa jadi tool yang efektif untuk menyimpan dan membagi file dokumen, gambar, dan lain-lain. Dropbox juga bisa menjadi tempat untuk mem-backup file penting.

  

Google Drive

 

Memiliki fitur yang sama dengan Dropbox ditambah singkronisasi dengan Google Docs. Google Drive lebih pas dipakai untuk sharing file berupa dokumen.

  

BackWPup

 

Plugin gratis untuk mem-backup WordPress anda secara otomatis. File backup bisa anda simpan di Dropbox, FTP, email, atau komputer. Alternatif lain dengan fitur yang lebih lengkap yaitu BackupBuddy dan VaultPress.

  

Menggali Ide Konten

 

BuzzSumo

 

Mencari konten seperti apa yang banyak disukai oleh pembaca melalui tingkat social share-nya. Anda bisa menggunakan BuzzSumo untuk membuat konten baru yang lebih baik dari ide yang sudah ada.

  

QuickSprout

 

QuickSprout pada dasarnya adalah tool untuk melihat performa suatu website. Tetapi tool ini bisa kita manfaatkan untuk mencari konten terpopuler pada suatu website.

  

Reddit

 

Reddit adalah situs komunitas internasional terbesar. Kalau anda bisa mengakses Reddit, anda akan menemukan banyak diskusi berkualitas dalam berbagai topik yang bisa anda gunakan sebagai bahan konten.

  

Quora

 

Salah satu situs tanya jawab terbesar yang berisikan pertanyaan dan jawaban berkualitas dari orang-orang yang profesional di bidangnya.

  

Feedly

 

RSS Reader terbaik saat ini. Saya menggunakan Feedly untuk berlangganan blog-blog yang menarik bagi saya.

  

Scoop.it

 

Scoop.it adalah tool kurasi konten. Dengan mendaftar di Scoop.it anda bisa membuat board sendiri yang berisi konten dari berbagai website. Yang menarik, anda akan diberikan rekomendasi konten sesuai topik yang diminati.

  

Mengorganisir Ide Konten

 

Evernote

 

Evernote saya gunakan untuk menulis kerangka konten sebelum akhirnya mulai menulis di WordPress. Pembuatan kerangka konten tujuannya untuk membuat artikel yang rapi dan lebih berbobot.

  

Trello

 

Trello lebih sering saya gunakan untuk mengorganisir proyek atau kegiatan tertentu tetapi juga saya gunakan untuk menampung ide-ide konten blog.

  

Todoist

 

Aplikasi to-do list yang tersedia untuk Android, iPhone, Windows, Chrome, dan lain-lain. Todoist dapat dimanfaatkan untuk membuat penjadwalan dalam menulis konten.

  

Mengoptimasi Konten

 

Google Analytics

 

Google Analytics merupakan tool terbaik untuk menganalisa website anda. Dengan Analytics, anda bisa melihat jumlah pengunjung, bounce rate, sumber pengunjung, dan data lain yang penting untuk mengoptimasi website secara menyeluruh.

  

Google Keyword Planner

 

Tool dari Google yang sebenarnya dibuat untuk pemasang iklan tetapi sangat powerful untuk menemukan kata kunci apa yang banyak dicari oleh pengguna Google.

  

Google Trends

 

Melihat tren dari suatu kata kunci. Google Trends dapat digunakan untuk mengetahui apakah peminat dari suatu kata kunci berkurang atau bertambah.

  

Yoast WordPress SEO Plugin

 

Plugin WordPress yang bisa digunakan untuk mengoptimasi judul dan isi artikel agar terfokus dengan kata kunci yang digunakan.

  

Gambar & Desain

 

Pixabay

 

Kumpulan gambar terlengkap dengan lisensi CC0 yang artinya boleh digunakan dan dimodifikasi secara gratis tanpa memberikan link balik.

  

Photoshop

 

Software untuk mengedit foto dan gambar serta membuat desain lainnya.

  

GIMP

 

Alternatif gratis dari Photoshop, meskipun fiturnya masih kalah tetapi untuk penggunaan dasar GIMP sudah sangat memadai.

  

Adobe Color

 

Tool dari Adobe untuk mencari skema warna yang pas dan membuat desain yang cantik.

  

Dribbble

 

Situs galeri dari para desainer digital terbaik di muka bumi. Dribbble bisa menjadi sumber inspirasi dalam mendesain.

  

Mempromosikan Konten

 

Buffer

 

Tool gratis yang bisa digunakan untuk melakukan update di jejaring sosial dengan jadwal. Buffer memudahkan anda untuk menjadwalkan publikasi konten ke jejaring dari browser, komputer, atau smartphone.

  

Click to Tweet

 

Dengan plugin WordPress ini, pembaca blog anda bisa dengan mudah melakukan sharing kalimat tertentu dari blog anda dalam satu klik.

  

SumoMe

 

SumoMe adalah plugin WordPress yang isinya bermacam-macam mulaidari tombol share sampai form pendaftaran email untuk membangun email list.

  

Easy Social Share Button

 

Tombol share ke social media yang memiliki fitur terlengkap. Meskipun pengaturannya tidak mudah untuk pemula, tetapi plugin ini bisa digunakan untuk membuat tombol share dalam bentuk apapun.

  

MailChimp

 

Email marketing adalah salah satu cara terbaik mempromosikan konten. MailChimp dapat membantu anda membangun email list dan mengirimkan email terjadwal. Gratis untuk 2.000 pelanggan email anda.

  

AWeber

 

Alternatif dari MailChimp. AWeber tidak memiliki versi gratis tetapi punya peraturan penggunaan yang lebih ‘longgar’, cocok untuk affiliate marketer.

  

GetResponse

 

GetResponse juga merupakan salah satu tool email marketing terbaik yang ada. Sedikit lebih murah daripada AWeber dengan kualitas yang tidak kalah.

  

IFTTT / Zapier

 

IFTTT dan Zapier punya fungsi yang hampir sama yaitu mengintegrasikan antar aplikasi. Blogger dapat memanfaatkan salah satunya untuk mempublikasikan konten baru dari WordPress ke berbagai media sosial secara otomatis.

  

Ada yang belum?

Kalau anda punya rekomendasi tool yang sangat berguna untuk blogger dan content marketer yang belum saya lampirkan dalam artikel ini, mohon beritahukan melalui kolom komentar.

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How to do SEO for YouTube Channel- A Consequent Guide for Video Marketers!

Leave a Comment / How to do SEO for YouTube channel / By Alok Kumar

Hey! Do you want to know how to do SEO for YouTube channel? There are no views on your YouTube channel also?

 

Worried about how to get more subscribers for your channel and not getting views on your uploaded videos.

 

In this blog I am going to elaborate in detail about how to rank YouTube videos fast

 

And also, I am going to give you premium knowledge about how to do SEO for YouTube channel.

 

This is a problem for the majority of YouTubers like you. But don’t take tension because every problem has a solution.

 

You know so many YouTubers who run their channel successfully because they know the techniques of how to do SEO of YouTube channel.

 

If I talking about myself, I also face the same problem when I was started my YouTube channel.

 

So, if you want to overcome this problem then read this whole article thoroughly.

  

Step 1- Keyword Research

 

If you want to know how to get more views on youtube then the first thing that you need to do is youtube video keyword research. You have to generate a list of potential keywords around your niche.

 

There are some strategies to find out the potential keywords

 

First, use a youtube search suggest box. All you need to do is just write the seed or core keyword in the youtube search box and youtube will suggest a bunch of related keywords that you have already typed.

 

Ex.

  

Use can use those keywords without any hesitation because these are the keywords that people trying to search on YouTube.

 

You can also copy the keywords of a popular video in your niche because it’s optimized well.

 

Probably you know that keyword optimization is an important part of youtube SEO. SO, if a video has lots of views then there is a high chance that the video is optimized around a popular keyword.

 

You can also find the best keywords by just check out the popular video’s title, description, and video tags around your niche. By this, you can get more views on your youtube video.

 

You can use the VIDIQ Chrome extension to know the video’s tags right on the page.

 

Second, decide the best keyword from the list

 

Now, the list that you have made chooses the most relevant keyword from there. Try to focus on a low competition keyword. Because it’s easy to rank on low competition keywords.

 

A question might come to your mind that how can we check the competitiveness of a keyword? Right!

 

Don’t worry it’s simple, just write your keyword on google and check out the about result. You want to target that keyword which has a low “About result” number.

  

Every industry has a different level of competition. So, focus on that keyword which has a low competition for your niche.

 

You can also check out the competition of keywords by a tool called google keyword planner. It is a free tool.

 

Search your keyword on google

 

Probably you know that most of the youtube views come from google. So, try to find those keywords that have a video result on google around your niche.

 

Why is this important?

 

Well, suppose you optimize your video that doesn’t have a video result on google. In that case, you’ll not get traffic from google. You can get traffic only from the people searching on youtube.

 

One thing keeps in mind that you should target that keyword that has at least 100-1k searches per month. You can get this information on google keyword planner.

 

Step 2-High Retention Video

 

If you would like your videos to rank, you would like to stay people watching. How long people watch your video is understood as Audience Retention.

 

According to youtube, Audience Retention is a huge ranking factor. So, keep your focus on increasing the audience retention of your video as close to 100% as you can. Because this means people watching your videos properly.

 

Want of youtube- Youtube wants that people spend their time more and more on this platform and if your video helps them then youtube will promote your video.

 

A question came to your mind that Is there a need for high production costs to make a high audience retention video?

 

Well, the answer is no. There is no thumb rule that you must need a fancy camera or microphone.

 

Some more YouTube ranking factors

 

Video Comments

 

If people live a comment then it gives a strong message to the YouTube that people are enjoying the video or at least engaged with it.

 

So encourage your viewers to comment on your video and try to ask a question to the viewers.

 

Ask for Subscribing

 

I saw many YouTubers who hesitate to say subscribe. If people subscribe to your channel after watching your video then it gives a strong signal to youtube that you have interesting videos.

 

Sharing Videos

 

Are your videos shared by people or not? YouTube sees that people sharing a video means there is good content in the video.

 

Click-through rate (CTR)

 

It is also an important factor to get more youtube views. When people search for your keyword on youtube then which result do they click on?

 

Your goal is to make an attractive thumbnail and Cathy title due to this you can get a higher CTR.

 

Video Length

 

Try to make longer videos because longer videos rank better. Unnecessarily don’t stretch your video length. But if it is sensible then choose it.

 

Step 3- YouTube Video Optimization

 

Say your target keyword in the video

 

When you say your targeted keyword in the video then YouTube better understands the video and gives a boost to the video.

 

Video Title

 

Keep the title of your video at least 5 words long. In this way, you can include your full keyword without keyword stuffing. Try to put your keyword at the starting of the title.

 

Video Description

 

Video description is must important for your YouTube SEO because it helps YouTube and Google to understand the context of your video.

 

Include your primary keyword in the first 2 lines.

 

Write at least 250 words of description.

 

Include your keywords 2-4 times.

 

Tags

 

Use tags related to your video. It helps in YouTube SEO. You can use your competitor’s tags also. There is no issue to use the same tags.

 

Step 4-Promote Your Video

 

Mention the link of your video on Quora and other Q and A sites. But first, you have to put content over there. By this, you can get lots of views and high-quality viewers. On these types of sites, people are desperate to get information on a given topic.

 

Embed Videos on the Blog Post

 

Whenever you write a blog must embed your YouTube video into the post.

 

Make Playlists

 

Make playlists of the same type of videos because it is one of the best ways to get more views on your videos. It automatically plays every video in the playlists.

  

CONCLUSION

 

So, I hope this guide helps you to know how to do SEO for YouTube channel. If you have any query please leave the comment below, I would love to solve your query.

 

Finally! Hats off to those who read the whole article.

 

Author Bio-

 

Amit is a Blogger and Digital Marketer. He helps most of the business owners to do more Sales through SEO strategies. He is also one of the Alumnus of AADME.

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On this call, William Walczak shares tips, tricks, methods, tools, and best practices when it comes to SEO (searcg engine optimization) for your website. Content marketing is also covered.

 

Search Engine Optimization (SEO) methods, tools, and how to measure and report effectiveness.

 

A hands-on session starting at the beginning of what you need to know to do SEO effectively. We will be sharing the methods and tools that we wish we knew more about before we started.

 

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Annotations

03:11 SEO and measuring value

05:00 What gets measured gets managed

06:40 What Is SEO / Search Engine Optimization?

11:01 What is Metadata?

11:45 Q: What is a meta tag?

14:45 Ostrich Egg Example

18:33 Q: Does internal linking help rank you in google?

23:20 Why you should care about SEO for your design business

26:55 Q: How do you analyze what SEO efforts are providing good results?

28:13 Q: Do you have a hard time communicating the time it takes to improve rankings?

31:55 There are no shortcuts

33:28 Why it’s important

34:55 SEO Tools to Get Started

40:06 Google Keyword Planner – Overview

55:30 Q: What your minimum level of engagement as an SEO agency?

1:00:55 About Google Analytics

1:03:00 About Google Search Console & Moz Open Site Explorer

1:05:16 SEO tools to run

1:05:30 AlphaDoors Case Study & Live analytics view

1:11:20 Behavior Flow Analytics – reducing drop off rate

1:15:25 Q: Are you managing your clients content creation and distribution?

1:19:25 Hubspot Website Grader – Overview

1:24:00 Conclusion

1:26:28 Q: Did you launch a lot of campaigns to help AlphaDoors get ranked high?

1:27:40 Q: When I bring you in for a new client, what sort of information do you provide them?

1:30:30 Q: Do you charge for upfront research before clients sign up for a monthly engagement?

1:32:25 Q: How many people are in your company?

1:32:56 Q: Even if you are first in rankings, your phone doesn’t necessarily ring off the hook. How do you explain this to your clients?

1:35:55 Q: Is there a difference between local and national SEO practices?

1:37:42 Q: If the client has a brand new company, is it a good strategy to help them with content marketing?

1:40:11 Q: Do you have more business than you can handle currently?

1:41:15 Q: What’s your price point?

1:44:00 Q: What sort of hours should someone that is selling SEO services bill?

1:44:47 Q: Are you willing to work as a white-label SEO service?

1:47:41 Q: Have you thought about charging based on value versus time?

 

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The search engines Keyword planner formerly referred to as because The search engines Keyword tool which facilitates to discover the Search Number of the actual Keyword in past times several years.

 

We can in a position to uncover simply how much Lenders considering the Key terms Seek.

And yes...

 

www.etechroad.com/google-keyword-planner-tools-keyword-tool/

This time around, writing content isn't adequate to find traffic. An essential purpose will always be to complete keyword search, and also Google Keyword Planner tool is a 100% free tool that can allow one to make your keyword research job simpler.

 

If you are going to go-to keyword research forums, not many peoples suggest using this tool as keyword research.

 

But why?

 

It is due to this, especially.

 

Yes, in the early days, Google was sharing exactly monthly searches for specific questions; however, today, it has stopped now.

 

Every blogger or articles writer consistently searches for exact keyword average monthly searches instead of specified ranges.

 

But Search Engine Optimizer Google has not made changes to help advertisers search, and it allows people to stay away from the above tool.

 

To solve the people problem, some new tool arrived in the limelight. For example, Ahref, SEMRush, long-tail specialist etc.-but are all paid and difficult to afford.

 

For a newcomer, you consistently search for low budget or free tool to assist you with a decent keyword.

 

But tons of folks will not understand the hidden fact in the Google key word planner tool.

 

In the Detail guide, I'll let you know ten hacks of Google keyword planner that will allow one to reduce over-burden in your own pocket money for purchasing tools that are paid.

 

askjitendrakumar.com/google-keyword-planner-tool/

via

 

Thuật ngữ Blog chắc hẳn khá quen thuộc với nhiều người, nhưng để có thể hiểu rõ chính xác định nghĩa blog là gì thì không phải ai cũng có thể giải thích được. Cùng tìm hiểu sâu hơn về blog và những giá trị mà blog mang lại cho một cá nhân hay doanh nghiệp như thế nào nhé!

 

1. Blog là gì?

 

Blog là từ viết gọn của weblog (nhật ký điện tử) xuất hiện từ những năm 1999, là một dạng bài viết trực tuyến chia sẻ thông tin về một chủ đề cụ của một cá nhân hay tập thể. Người viết blog sẽ dựa theo kiến thức và sự tìm hiểu, quá trình trải nghiệm của bản thân, chia sẻ trong bài viết của mình.

 

Blog dùng để làm gì? Mục đích viết blog

 

Với mục đích khác nhau việc sử dụng blog – nơi dành cho những ai muốn chia sẻ quan điểm của cá nhân hay tập thể về một vấn đề cụ thể nào đó. Ví dụ cụ thể:

 

Bạn yêu thích, đam mê chủ đề về du lịch và muốn chia sẻ nó đến cộng đồng

 

Bạn đang làm một dự án liên quan đến cộng đồng như bảo vệ môi trường.

 

Nếu bạn là một doanh nghiệp mới bạn muốn giới thiệu thương hiệu của mình đến gần khách hàng tiêu dùng tiềm năng và thu hút sự chú ý của họ.

 

Ví dụ về blog du lịch

 

Các bài viết chất lượng thường xuyên được đăng lên trang blog của bạn, thì cơ hội để trang web của bạn được biết đến nhiều hơn và lượng truy cập của khách hàng sẽ càng cao. Nhờ đó, bạn sẽ xây dựng được thương hiệu, tạo được niềm tin cho người đọc.

 

Cấu trúc blog

 

Tương tự như một website, blog cũng có cấu trúc riêng và thường có các phần sau:

 

Menu, thanh điều hướng ở phần tiêu đề

 

Khu vực nội dung

 

Phía bên trái hoặc phải của giao diện gọi là widget chứa các bài viết liên quan, được quan tâm nhiều, banner quảng cáo, hoặc form email để người dùng đăng ký

 

Phần chân website (footer) có thông tin liên hệ, chính sách của trang,…

 

2. Blogging là gì?

 

Bắt đầu bùng nổ ngay từ đầu năm 2000, blogging là một thuật ngữ không chính thức và được hiểu như là một kỹ năng viết nội dung và kỹ năng vận hành mà một người cần để chạy và kiểm soát blog. Kết hợp với công cụ internet để giúp bạn viết, chia sẻ và liên kết dễ dàng.

 

Blogging được phát triển như một nền tảng chính thức nơi cập nhật những tin tức và thông tin, và quan trọng bạn được đọc miễn phí, có thể chọn theo dõi từng blog theo sở thích.

 

Vậy người thực hiện quá trình viết blog là ai? Cùng chuyển sang nội dung tiếp theo nhé.

 

3. Blogger là ai?

 

Blogger là từ dùng để chỉ người vận hành một blog, chuyên viết nhật ký và chia sẻ thông tin trực tuyến đến với bạn là người đọc, với nhiều chủ đề viết đa dạng. Thực tế, nếu Internet là một thế giới mở, thì blogger cũng vậy, hầu hết các blogger đều viết blog ở khắp mọi nơi.

 

4. Lịch sử của blog và blogging

 

Tiền thân của “blog” là “weblog” được ra đời vào tháng 12/1997 bởi Jorn Barger. Sau đó, trong những năm 2000, “thời kỳ hoàng kim” của blog và blogging bắt đầu có sự ảnh hưởng mạnh mẽ, nhiều nền tảng dành riêng cho người viết blog đã xuất hiện ồ ạt, đặt biệt là sự xuất hiện các blog về chính trị.

 

Jorn Barger – cha đẻ của blog

 

Năm tiếp theo đó là sự ra đời của WordPress, đã thay đổi hoàn toàn vì việc tạo blog trở nên đơn giản hơn bao giờ hết, đánh dấu cho cột mốc trong sự phát triển của nghề lập trình và thiết kế website.

 

Blogging bắt đầu thu hút nhiều sự chú ý, vì lúc này các blog nổi tiếng như ProBlogger.net hay JohnChow.com đã kiếm tiền từ các quảng cáo.

 

5. Sự khác biệt giữa blog và website

 

Thông thường chúng ta sẽ khó phân biệt sự khác nhau giữa website và blog. Để dễ hiểu hơn, bạn có thể hình dung một trang blog sẽ liên tục hoạt động cập nhật nội dung bài viết mới thường xuyên, còn với website thường có nội dung “tĩnh” ít thay đổi nội dung.

 

Ngoài ra, blog còn được tối đa hoá tương tác với người dùng, nơi mà họ có thể chia sẻ, bình luận thể hiện trong mỗi bài viết.

 

6. Sự khác biệt giữa bài blog và trang web

 

Còn đối với bài viết giữa blog và trang web cũng được phân biệt rõ ràng, chẳng hạn như:

 

Bài viết blog sẽ được sắp xếp theo thứ tự bài mới nhất xuất hiện đầu tiên, mặc định trang chủ là trang chứa các bài blog.

 

Các trang web trong website thường ở trạng thái “tĩnh” ít thay đổi, không được cập nhật bài viết thường xuyên tuy nhiên web chính là trang chủ với các thanh điều hướng để giúp người đọc di chuyển đến từng mục, hoặc từng bài viết mà họ muốn xem.

 

7. Vì sao mọi người viết blog?

 

Mặc dù blog là nơi để các cá nhân hoặc một nhóm thể hiện sở thích, niềm đam mê về một lĩnh vực nào đó, nhưng blog còn có nhiệm vụ đảm bảo cho khách hàng được cập nhật thông tin thường xuyên như một kênh tin tức chính thức.

 

Chính vì vậy, blog giúp bạn tạo được độ tin cậy nhất định, khi có nhiều người truy cập vào blog của doanh nghiệp, giúp bạn tăng độ nhận dạng thương hiệu của bạn.

 

Khác với website, blog là nơi người đọc có thể tương tác với doanh nghiệp của bạn. Những người blogger sẽ là người chia sẻ suy nghĩ và nhận thức của mình về một chủ đề, nhờ đó họ cũng có thể kiếm được tiền từ blog của mình thông qua đơn vị thứ ba.

 

Vì bạn sẽ được một bên thứ ba trả tiền đặt quảng cáo trên trang của bạn, khi khách truy cập vào nhìn thấy banner quảng cáo của bên thứ ba, nếu họ click vào thì nó sẽ mang đến thu nhập cho bạn. Nếu đó là trang kinh doanh của bạn, thì những ai đang đọc về chính sản phẩm của bạn sẽ là khách hàng tiềm năng.

 

8. Bloggers kiếm tiền từ blog như thế nào?

 

Có rất nhiều cách để kiếm tiền từ blog, trong bài viết này sẽ liệt kê 3 loại hình phổ biến nhất:

 

Kiếm tiền từ Affiliate marketing

 

Các affiliate sử dụng blog của bạn để quảng cáo sản phẩm của người khác để có hoa hồng.

 

Chương trình affiliate marketing của lazada

 

Ví dụ bạn có thể kiếm tiền affiliate thông qua Accesstrade, hay Lazada.

 

Kiếm tiền với quảng cáo PPC

 

Đối với một số blog phục vụ cho nhu cầu giải trí (hướng dẫn chơi game, blog truyện,v.v.) sẽ kiếm được tiền từ quảng cáo PPC (trả tiền theo mỗi lượt click) rất cao.

 

Bán sản phẩm/dịch vụ riêng

 

Có rất nhiều hình thức quảng cáo sản phẩm/dịch vụ riêng của bạn như Quảng cáo Facebook, Google, đăng bài trên facebook cá nhân, Zalo, v.v. tuy nhiên bạn phải cần công cụ hỗ trợ và tốn phí. Vì vậy, để đảm bảo an toàn và có thể mang lại tỷ lệ chuyển đổi mua hàng cao hơn là kết hợp blog và SEO.

 

Blogger Hannah Olala chia sẻ về các bí quyết làm đẹp đồng thời kinh doanh mỹ phẩm cho các nhãn hàng nổi tiếng

 

SEO tốn ít chi phí hơn và sẽ bền vững hơn so với các hình thức chạy quảng cáo khác (vì khi lên vị trí top bạn sẽ không tốn tiền duy trì nữa mà vẫn đảm bảo vị trí)

 

9. 2 nền tảng xây dựng blog

 

Để bắt đầu blog một cách đơn giản và hiệu quả bạn có thể tham khảo 2 nền tảng xây dựng blog là WordPress và SAAS, tuy nhiên mỗi nền tảng đều có những ưu và nhược điểm riêng. Hãy xem xét trước khi đưa ra quyết định nhé!

 

a) WordPress

 

Hiện nay, WordPress đang là nền tảng được sử dụng phổ biến và đáng tin nhất. Nhiều công ty lớn đều đang lựa chọn nền tảng này để xây dựng website và blog của họ. Nếu bạn muốn hướng đến viết blog chuyên nghiệp và lâu dài, WordPress là nền tảng không tuyệt vời nhất hiện nay.

 

Ưu điểm:

 

Có tiềm năng kiếm tiền

 

SEO tốt

 

Tuỳ chỉnh giao diện và thêm chức năng nhanh chóng

 

Thêm và plugin chất lượng đáp ứng cho mọi mục đích của bạn.

 

Nhược điểm:

 

Bạn cần thời gian để tự học với WordPress và vận hành kiểm soát nó.

 

Bạn sẽ là người quản lý và kiểm soát mọi thứ: bảo mật, giải quyết sự cố, sao lưu dữ liệu, cài đặt, thiết kế.

 

b) SAAS – Ứng dụng nền web (com, Blogger.com, Storychief.io,…)

 

Ưu điểm:

 

Bắt đầu nhanh

 

Dễ sử dụng

 

Không tốn phí (miễn phí)

 

Nhược điểm:

 

Các bài viết không được đảm bảo nếu các SAAS đóng cửa, vì nếu có chuyển đổi sang WordPress thì bạn vẫn tốn phí redirect link, cài đặt lại và SEO.

 

Khả năng kiếm tiền sẽ bị ảnh hưởng. Quảng cáo và tiếp thị liên kết có bị hạn chế hay không?

 

Bạn sẽ không thể xây dựng website theo sở thích của mình. Vì nền tảng này sẽ hạn chế tuỳ chỉnh và chức năng trang web của bạn.

 

10. Hướng dẫn tạo blog cá nhân

 

Nếu bạn đã chọn được nền tảng xây dựng blog thì đến bước tạo blog cho mình rồi. Bài viết sẽ giới thiệu cho bạn 10 bước để tạo một blog cá nhân hoàn chỉnh

 

Bước 1: Chọn đối tượng mà bạn target

 

Khi bạn bắt đầu blog riêng của mình, điều đầu tiên bạn phải nghĩ đến chính là đối tượng mục tiêu của bạn.

 

Bạn đang tạo blog cho ai?

 

Bạn muốn ai đọc các bài đăng trên blog của mình?

 

Trước tiên, bạn phải xem xét và cân nhắc được lĩnh vực mà bạn đang viết và chủ đề bạn đề cập là gì và lí do tại sao lại chọn chủ đề này. Tìm được đối tượng sẽ giúp bạn có ý tưởng cho nội dung bạn muốn làm.

 

Bước 2: Brainstorm lên ý tưởng nội dung thường xuyên dựa trên phân khúc thị trường của bạn

 

Vì khi bạn bắt đầu một blog, tức là bạn sẽ muốn cung cấp một nội dung nhất quán, chất lượng và thường xuyên. Tuy nhiên, điều này không dễ dàng chút nào, vì tạo ra nội dung là một công việc tốn nhiều thời gian. Bạn cũng muốn nội dung của mình được người độc quan tâm chia sẻ, và sẽ giúp SEO của bạn được tốt hơn.

 

Để bắt đầu brainstorm nội dung, bạn cần xem xét đối thủ cạnh tranh của bạn đang làm gì kết hợp nghiên cứu SEO để đánh giá mức độ người dùng đang tìm kiếm và quan tâm đến chủ đề bạn muốn viết như thế nào. Các công cụ như SEMrush, Google Keyword Planner để hỗ trợ bạn

 

Hãy thường xuyên phân tích nội dung để bạn luôn có ý tưởng cho nội dung của mình.

 

Bước 3: Nghiên cứu và xem xét hệ thống quản lý nội dung (CMS).

 

CMS là một công cụ giúp bạn sử dụng để thiết kế, quản lý và chỉnh sửa dăng tải ội nội dung trên web của mình.

 

Chọn lựa nền tảng CMS phù hợp để viết blog

 

Bạn cần kiểm tra CMS đã có đầy đủ các tính năng của một hosting blog hay chưa, nếu không bạn sẽ xem xét các phương án khác của CMS có thể tích hợp với trang web của bạn hoặc tìm kiếm một CMS phù hợp với site.

 

Bước 4: Tạo chiến lược cho blog và biên tập nội dung

 

Cũng giống như xây dựng một doanh nghiệp, bạn cần phải có một chiến lược tương tự, thông qua các câu hỏi sau:

 

Đối tượng của bạn là ai?

 

Nội dung bạn sẽ tạo ra là nội dung gì?

 

Thời gian bạn sẽ đăng bài?

 

Bạn sẽ quảng cáo nội dung của mình ở đâu?

 

Tóm lại, bạn cần có sứ mệnh, tầm nhìn và mục tiêu cho blog của mình.

 

Sau đó, bạn bắt đầu lên lịch biên tập nội dung để nội dung được kiểm soát và đi đúng hướng. Lên lịch cũng sẽ giúp bạn theo dõi được những bài đăng nào sắp xuất hiện, đảm bảo người viết đang đúng thời hạn và ý tưởng nội dung cho tương lai.

 

Bước 5: Chú ý phần cấu trúc bài viết

 

Khi bạn viết các bài trên blog của mình cần phải chú trọng đến cấu trúc bài viết.

 

Chẳng hạn như:

 

Bạn có đang sử dụng tiêu đề phụ để chia nhỏ bài đăng để dễ hiểu không?

 

Bạn có đang sử dụng các gạch đầu dòng và hình ảnh để làm cho bài đăng dễ đọc hơn không?

 

Đây là những yếu tố quan trọng sẽ giúp giữ chân người đọc của bạn.

 

Ngoài ra, bạn sẽ phải đảm bảo rằng bạn đang sử dụng lời kêu gọi hành động (CTA), điều này sẽ hướng dẫn người đọc về những gì bạn muốn họ làm tiếp theo. Đây là cách bạn có thể bắt đầu kiếm tiền và tạo khách hàng tiềm năng từ blog của mình.

 

Bước 6: Trở thành chuyên gia trong marketing và quảng bá blog của bạn

 

Bạn có thể sử dụng mạng xã hội, SEO, website hoặc email để tiếp cận đến những khách hàng tiềm năng của bạn.

 

Blogger làm đẹp Hanah thường chia sẻ các bài viết hữu ích trên trang Facebook cá nhân của minh

 

Bước 7: Tìm hiểu SEO

 

Thông qua SEO để bạn có được lưu lượng truy cập không cần phải trả phí, đồng thời khách hàng có thể đọc được bài đăng trên blog của bạn. Bên cạnh đó, bạn muốn blog của mình thành công hơn, hãy học cách nghiên cứu từ khoá, cách xếp hạng trong công cụ tìm kiếm và cách xây dựng chiến lược SEO.

 

Bước 8: Sử nhiều dạng bài đăng trên blog

 

Các bài đăng trên blog của bạn luôn phải tạo được sự thú vị và cuốn hút cho người đọc, không nên đi theo một dạng bài viết để tránh gây nhàm chán cho người đọc. Cân nhắc sử dụng bài đăng hướng dẫn, bài đăng dựa trên danh sách.

 

Bước 9: Sử dụng lại nội dung cũ

 

Để nội dung blog có sự thống nhất thường sẽ khó, nhưng bạn không cần tốn công sức để viết lại bài viết. Bạn có thể cập nhật những bài viết cũ để chính xác và toàn diện. Ngoài ra, bạn có thể sử dụng nội dung khác của mình, có thể là video YouTube hoặc podcast và sử dụng lại nội dung đó thành một bài đăng trên blog.

 

Bước 10: Phân tích tính cạnh tranh

 

Để hiểu được đối tượng của bạn, phân tích tính cạnh tranh để đánh giá những điểm mạnh và điểm yếu của các đối thủ hiện tại. Điều này giúp bạn xác định được xu hướng, phát hiện ra những nội dung chưa ổn định trong ngành của bạn và cung cấp cho bạn ý tưởng về các chủ đề và cách quảng cáo blog.

 

Thực hiện bước phân tích này sẽ giúp bạn xây dựng và lập lại chiến lược cho blog của bạn.

 

11. Lời kết

 

Như vậy, để có thể xây dựng một trang blog hiệu quả cần rất nhiều bước và yếu tố để đi đến sự thành công cho một cá nhân hay doanh nghiệp.

 

Nếu bạn thích viết blog và chỉ xem đây là một sở thích, thì bạn vẫn có thể phát triển chúng thành một nghề để sống. Vì hầu hết mọi người đều thích đọc, để trải nghiệm những điều thú vị diễn ra ở khắp nơi.

 

Hơn thế nữa, nếu bạn có đang kinh doanh hay bạn là một doanh nghiệp, thì blog chính là tiềm năng lớn hỗ trợ mà bạn không thể bỏ qua, một công cụ marketing và tương tác với khách hàng cực kỳ hiệu quả.

 

Bài viết Blog là gì? Hướng dẫn cách viết blog kiếm tiền hiệu quả cho người mới bắt đầu thuộc quyền sở hữu của FIEX Marketing - được viết bởi Thu Ho.

 

bit.ly/313ylVc

Ada kebingungan besar yang terjadi setelah proses riset keyword dan analisa persaingan. Keyword mana yang dipilih? Bagaimana cara menggunakan keywordnya? Harus disertakan berapa kali di dalam […]

 

Ada kebingungan besar yang terjadi setelah proses riset keyword dan analisa persaingan.

Keyword mana yang dipilih?

Bagaimana cara menggunakan keywordnya?

Harus disertakan berapa kali di dalam konten?

Percuma kita melakukan riset berjam-jam atau berhari-hari kalau kita tidak tahu bagaimana memilih keyword yang terbaik dan bagaimana menggunakannya.

Itulah yang dibahas dalam panduan ini.

 

Ini adalah bab keempat dari seri panduan riset keyword

1. Melakukan analisa tingkat kesulitan

Pertama, maka kita harus tahu tingkat kesulitannya dulu.

Cara menganalisa persaingan keyword sudah kita bahas di bab sebelumnya, ada beberapa cara mulai dari yang manual (dengan MozBar atau SEOQuake) atau yang otomatis (dengan TermExplorer).

Kita bahas mulai dari yang manual.

Analisa manual tahap 1 – Filter keyword yang volumenya cukup tinggi

Karena jumlah keywordnya sangat banyak, maka kita harus kurangi dulu. Untuk itu, yang volume pencariannya sangat rendah kita sembunyikan.

Kita cari yang volumenya cukup tinggi.

Pertama, buka file CSV anda di Microsoft Excel atau Google Sheets.

(File CSV dari Keyword Planner, sudah dibahas di sini)

Blok kolom-kolom berikut:

 

Kemudian klik kanan di kepala kolom > Delete selected columns.

Setelah itu, blok kolom sisanya dan klik tombol filter:

 

(kiri: Google Sheets, kanan: Excel)

Klik tanda panah di sebelah Avg. Monthly, kemudian filter yang lebih besar dari angka yang anda inginkan:

 

Volumenya terserah keinginan anda.

Ini tergantung masing-masing orang, jadi saya tidak bisa memberikan angka pas.

Dalam contoh di atas, saya menghapus keyword yang volume pencariannya lebih kecil dari 1000 per bulan.

Terakhir, klik tanda panahnya lagi kemudian sort largest to smaller (sort Z-A untuk Google Sheets).

Analisa manual tahap 2 – Mendapatkan nilai kesulitannya

Sekarang kita akan analisa keyword yang tersisa.

Lakukan pencarian di Google dengan keyword yang tersisa:

 

Klik tombol hijau “Get Keyword Difficulty”.

(Kalau tidak ada, install MozBar)

Tunggu beberapa detik sampai keluar angka persentasenya.

 

Setelah itu, buat kolom tambahan di sebelah paling kanan dalam spreadsheet tadi, judulnya “Difficulty”.

Masukkan angkanya:

 

Itulah cara yang manual.

2 tahap tersebut hanya versi praktisnya saja, kalau anda ingin melakukan riset yang lebih akurat silahkan baca kembali bab sebelumnya.

Buat anda yang ingin lebih praktis, ada cara yang lebih mudah untuk melakukan analisa ribuan keyword sekaligus:

Analisa otomatis – dengan TermExplorer

Yang ini jauh lebih mudah.

Klik menu Keyword Analyzer di bagian atas, klik ‘Start a Keyword Analyzer Project’.

Paste keyword dari file Excel yang sudah anda simpan.

Sebelum menekan tombol ‘Start Project’ ubah negaranya

Tunggu beberapa detik/menit.

Setelah selesai, klik tombol Download CSV:

 

Kemudian file ini bisa anda buka di Microsoft Excel atau Google Sheets.

Dibandingkan cara manual, TermExplorer akan menghasilkan analisa yang jauh lebih lengkap.

Difficulty Score bisa anda lihat di kolom paling kanan:

 

Selesai!

Dalam satu langkah saja kita bisa mengetahui tingkat kesulitan banyak keyword sekaligus, yang ini jauh lebih mudah.

Ada satu cara lagi, analisa semi-otomatis menggunakan Long Tail Pro.

Analisa semi-otomatis – dengan Long Tail Pro

Satu-satunya kelemahan dari TermExplorer yaitu jumlahnya dibatasi. Kalau kita ingin analisa banyak keyword, maka kita harus bayar lebih.

Kalau daftar keyword kita sedikit sih tidak masalah.

Tapi kalau kita punya banyak keyword, bakal jadi mahal.

Karena itu, jalan tengahnya adalah Long Tail Pro.

Dengan Long Tail Pro, kita bisa dengan mudah mem-filter, mengurutkan, dan mendapatkan tingkat kesulitannya.

Tahapannya:

1. Klik Find Keywords, kemudian klik ‘Add My Own Keywords’

Paste semua keyword anda, kemudian klik ‘Generate Keywords & Fetch Data’

 

Tunggu sampai selesai.

2. Klik ‘Calculate’ untuk mendapatkan tingkat persaingannya

 

Meskipun lebih lambat daripada TermExplorer, tapi anda bisa melakukan analisa sebanyak-banyaknya.

Prosesnya juga lebih mudah daripada manual.

2. Menentukan prioritas keyword

Caranya mudah.

Kira-kira seperti ini pertimbangannya:

Hindari keyword dengan volume (Avg. Monthly Searches) rendah tapi difficulty tinggi

Prioritaskan keyword dengan volume tinggi dan difficulty rendah

Prioritaskan keyword dengan volume menengah dan difficulty sangat

Prioritaskan keyword dengan volume rendah, difficulty rendah, tapi sangat relevan dengan target pasar anda

Prioritaskan semua keyword yang sangat relevan, terlepas dari difficulty-nya

Hapus keyword yang tidak masuk akal

Ada 2 hal lagi:

Pertama, jangan hapus keyword-keyword dengan volume dan difficulty tinggi. Ini masih bisa digunakan nanti saat website anda sudah cukup besar.

Kedua, ada baiknya anda lakukan analisa manual lagi berdasarkan panduan sebelumnya untuk website-website di halaman pertama Google untuk tiap keyword yang anda incar.

…karena angka persaingan tidak selalu akurat.

Untuk mencatat prioritasnya, buat kolom baru bernama Priority di Excel anda. Kemudian masukkan angka dari 1, 2, 3,… sesuai prioritas yang anda inginkan.

Seperti ini:

 

Setiap kali ingin membuat konten baru, anda bisa menggunakan keyword tersebut berdasarkan urutan prioritasnya.

Prioritas berdasarkan jenis keyword

Selain persaingan dan volume, ada satu pertimbangan lagi: search intent.

Sudah kita pelajari di bab sebelumnya bahwa ada 4 jenis keyword berdasarkan intent-nya:

Informational

Navigational

Commercial investigation

Transactional

Belum paham? Baca di panduan search intent.

Karena navigational tidak kita gunakan, maka kita sekarang hanya punya 3. Kalau anda mengikuti panduan keyword research dari bab-bab sebelumnya, anda sekarang punya 3 file masing-masing untuk 1 intent.

Jenis mana yang kita utamakan?

Ini bisa kita lihat dari 2 sisi: kualitas dan kuantitas.

Secara kualitas, kualitas untuk konten di keyword transactional harus yang paling tinggi…sedangkan informational paling rendah.

Secara kuantitas, sebaliknya.

Kuantitas keyword informational lebih tinggi daripada transactional.

Jadi upayakan supaya halaman-halaman website anda yang mengincar keyword transactional jumlahnya tidak terlalu banyak tapi harus SANGAT berkualitas.

Alasannya?

Pengunjung tidak suka melihat banyak konten yang menawarkan produk.

Tujuan utama orang-orang browsing online adalah untuk mencari informasi dan mencari solusi permasalahan, maka dari itu sediakanlah banyak konten yang bermanfaat bagi mereka.

3. Memahami jenis konten yang tepat untuk keyword tertentu

Sebelum itu, satu hal dulu:

Konten itu bukan cuma artikel…

…bukan juga cuma video atau gambar.

Saat saya bicara konten, selain yang tadi juga bisa termasuk tool, file untuk didownload, review dari pembeli, halaman penjualan produk, dan yang lainnya.

Intinya apapun yang ada di sebuah halaman website adalah konten.

Oke, lanjut…

Untuk keyword commercial investigation dan transactional, biasanya yang kita butuhkan bukan konten artikel, video, atau gambar.

Tidak cukup.

Misalnya keyword “promo tiket pesawat”.

Untuk keyword tersebut, anda tidak akan bisa masuk ke halaman 1 di Google kalau hanya membuat artikel baru yang berisi promo tiap bulan.

Google paham bahwa orang-orang tidak butuh artikel.

Kualitasnya harus lebih tinggi.

Maka dari itu, coba anda search di Google dengan keyword tersebut. Dari peringkat 1-10 isinya tool untuk mencari harga-harga tiket pesawat promo. Bukan artikel.

 

Cara mengetahui tipe konten yang tepat

Sebetulnya tidak sulit…tapi sayangnya, banyak pemilik website yang tidak peduli. Mereka lebih suka membuat konten artikel, karena mudah.

Padahal justru percuma.

Jadi caranya begini:

Posisikan diri anda sebagai orang yang ingin mencari di Google.

Bayangkan andalah yang sedang mencari keyword tersebut di Google. Konten seperti apa yang kira-kira anda harapkan?

Coba saya berikan contoh kasus:

Keyword: “jual canon 60d”. Konten: halaman penjualan produk Canon 60D.

Keyword: “jual kamera dslr”. Konten: homepage dari toko online yang menjual kamera (karena keywordnya tidak spesifik).

Keyword: “kamera dslr”. Konten: penjelasan kamera DSLR.

Keyword: “kamera dslr terbaik”. Konten: artikel berisi daftar kamera DSLR terbaik

Keyword: “canon 60d”. Konten: halaman produk Canon 60D dari website resmi Canon

Seperti itu.

Mulai sekarang, jangan lagi buru-buru membuat artikel untuk semua jenis keyword.

Perhatikan kebutuhan kontennya.

4. Menggunakan keyword di dalam konten

Disinilah banyak orang melakukan kesalahan fatal.

SEO sekarang berbeda dengan sebelum tahun 2013, sejak Google meluncurkan algoritma bernama Hummingbird.

Dulu, seperti ini:

Praktisi SEO menggunakan keyword hasil riset secara berulang-ulang di dalam halaman websitenya. Tujuannya supaya Google paham bahwa halaman tersebut mengincar keyword tersebut.

Misalnya artikel dengan keyword “cara menghilangkan virus komputer”.

Keyword tersebut ditulis berulang-ulang kali, dan penulisannya persis seperti keyword yang muncul dari Google Keyword Planner.

Setelah itu, diberikan hiasan bold/underline/italic.

Sekarang, seperti ini:

Kita tidak perlu pusing-pusing menggunakan keyword di dalam konten. Asalkan kita membuat konten yang isinya tentang keyword tersebut, Google akan paham.

Jadi, untuk keyword tadi, anda tinggal membuat artikel yang berisi panduan menghilangkan virus komputer. Tidak perlu menulis keywordnya persis seperti itu.

Seperti itu cara kerjanya.

Dengan adanya Hummingbird, Google bisa paham TOPIK dari sebuah halaman meskipun kita sama sekali tidak menulis keywordnya.

Lalu apa yang harus dilakukan?

Pertama, ini yang terpenting:

Jangan pedulikan SEO sama sekali saat anda membuat konten.

Gunakan keywordnya sebagai topik saja, kemudian buatlah konten yang “apa adanya” tanpa perlu pusing dimana menempatkan keyword tersebut.

Selain itu, anda juga tidak perlu mem-bold/italic/underline setiap kali keywordnya muncul.

Kalau terlalu dipikirkan, justru konten anda jadi tidak enak dinikmati.

Tapi bukan berarti keywordnya tidak digunakan sama sekali…

…ada 3 tempat dimana kita sebaiknya menyertakan keyword:

Judul halaman

URL

Backlink

Itu saja.

Untuk optimasi on-page lainnya, silahkan baca panduan berikut:

Cara membuat artikel yang SEO-friendly

Panduan optimasi on-page

Kembali ke bab 3

Daftar isi

Lanjut ke bab 5

 

sumber

roo.my.id/strategi-keyword-memprioritaskan-dan-menerapkan...

 

Software gratis

 

Roo Company Ltd.

HOW TO START YOUR OWN BLOG!

 

Are you wondering if you should become a blogger for your business or how to start your own blog?

  

If you’re in network marketing as well, I’ll briefly go over what’s a blog, how to write a blog, and the

importance of blogging for network marketers.

  

Don’t worry. If technology scares you, I’m going to keep this simple and straight forward with a video below so you can start blogging today.

 

HOW TO START YOUR OWN BLOG!

 

1. HOW TO BECOME A BLOGGER

 

In my opinion, I believe the best blogging website service out there is WordPress. You can start a blog for free or you can use the pro version which comes with a million different themes to choose from. If you plan to start your own blog and continue blogging long term, I would highly recommend using the pro version of WordPress so you can take advantage of all of the plugins when creating a blog.

 

I would also recommend using GoDaddy.com as well to purchase your own domain name (or .com) when starting your blog. You can find coupons for GoDaddy that will give you great discounts on creating your own domain name for your blog that have 50% – 90% discounts off.

 

2. WHAT TO WRITE ON YOUR BLOG

 

Here’s a simply way to start blogging for beginners, especially if you’re in network marketing.

 

Everything that I learn from other trainers, I share with you so that you can benefit from this knowledge. It’s called “invest, learn, and teach.”

 

Invest. Learn. Teach.

 

When you invest your time (or money) to learn valuable information, you then teach it on your blog. Every event you attend, webinar you watch, video that you learn from, or book that you read…you can teach what you’ve learned and put it in your own words on your blog.

 

Think of all the information that you’ve learned in the past or while on your journey as a network marketer – that’s how easy it is to start your own blog.

 

3. WHEN TO START YOUR OWN BLOG

 

Right now. Most people will start blogging once “they’ve made it.” If you’re brand new to network marketing and you want to dominate the industry, you need to start your own blog now.

 

This is a long-term strategy for marketing those most people are willing to see down the road. If I could start all over in my network marketing career, I would’ve started blogging immediately which would give me over four years of blogs – 1,460+ blog posts.

 

Domination.

 

Start researching “what is a blog” or research other blogger blogs and get ahead of the game now with how to start your own blog.

 

4. WHY IT’S IMPORTANT TO START YOUR OWN BLOG

 

If technology scares you, that’s okay. Start creating content daily simply because no one else is doing it. People are so focused on growing their business with Facebook Live videos (which are amazing), but you have to remember that a Facebook Live video will only generate high traffic for a few days and then it’s lost in the newsfeed.

 

A website (or blog) will be on Google search engines forever and generate endless leads to you while you’re sleeping. So you can either let technology scare you, or wait until you figure it all out, or you can get going now on how to start your own blog.

 

5. UNDERSTANDING GOOGLE KEYWORD PLANNER TOOL

 

Here’s a great video I found that explains how to get your blog to the top of Google’s search engine by searching for keywords people are searching for.

  

IN CONCLUSION…

 

It’s my goal to create a blog at least once a day. That means that I have to discipline myself to invest in coaching or training material at least once a day, find something I learned and got value from, and then teach that to you guys.

 

I would highly recommend that you jump on this train as well and if you already started your own blog, I would love for you to comment your website address below or give some feedback on how you were able to start your own blog!

treybearor.com

This time around, writing content isn't adequate to find traffic. An essential purpose will always be to complete keyword search, and also Google Keyword Planner tool is a 100% free tool that can allow one to make your keyword research job simpler.

 

If you are going to go-to keyword research forums, not many peoples suggest using this tool as keyword research.

 

But why?

 

It is due to this, especially.

 

Yes, in the early days, Google was sharing exactly monthly searches for specific questions; however, today, it has stopped now.

 

Every blogger or articles writer consistently searches for exact keyword average monthly searches instead of specified ranges.

 

But Search Engine Optimizer Google has not made changes to help advertisers search, and it allows people to stay away from the above tool.

 

To solve the people problem, some new tool arrived in the limelight. For example, Ahref, SEMRush, long-tail specialist etc.-but are all paid and difficult to afford.

 

For a newcomer, you consistently search for low budget or free tool to assist you with a decent keyword.

 

But tons of folks will not understand the hidden fact in the Google key word planner tool.

 

In the Detail guide, I'll let you know ten hacks of Google keyword planner that will allow one to reduce over-burden in your own pocket money for purchasing tools that are paid.

 

askjitendrakumar.com/google-keyword-planner-tool/

via

 

Marketers know that quality content and smart SEO are essential for driving toward their marketing goals, but that doesn’t mean success is easy to come by. With 53% of B2B marketers reporting their content marketing is only moderately successful, and another 23% reporting it as not at all or minimally successful, it appears that the majority of B2B marketers are struggling to see noteworthy results. So, how can marketers improve their content marketing and achieve success? The answer is in the data. More specifically, it’s in the insights you can glean from your data, especially SEO-related data. Every marketer has access to this data. And it’s time to take that data, analyze it, and use it to inform your content strategy to create customized, relevant, and insightful content that is more valuable to your target audience. But knowing where to start on your data-informed and insight-driven content marketing journey isn’t always clear. To start creating more insight-driven content, search data can offer a gold mine of insights. Below we offer six SEO insights you can use to drive your strategy and results.

 

#1 - Nail down your audience’s search intent.

 

It's no secret that keyword data can tell you a lot about what your audience is on the hunt for. But it's the intent behind those search terms that really matters. Intent is what will enable you to create more valuable, “best answer” content for your audience. For example, when looking in Google Search Console, if you see that one of your posts is ranking really well for a specific query, but has a low time on page, that could be an indicator that your content doesn’t match up with your audience’s intent. Because of this, your organic audience is probably bouncing from the page. If you can optimize that post to align with their search intent, you’ll likely increase the odds that they’ll stick around.You can also use search intent to identify new content opportunities or gaps. When researching potential keywords in Google Keyword Planner or SEMrush, do your own recon and search the term in an incognito browser window. What content is ranking at the top for each query? What questions is it answering? What is so compelling about that page? (i.e. structure, video or other visual assets, etc.) Is there anything missing? Once you’ve analyzed what has made that page successful and helpful, you can apply those same tactics to your own content.

 

#2 - Take advantage of older, high-performing content.

 

Both SEO and content are in it for the long haul. Your content needs to be long-living to maximize its SEO value and drive significant organic results. Plus, with frequent algorithm changes to search engines, what might have been a poor performer in the past could be your top piece of content in the future. Because of this, your existing content actually holds a lot of potential. Using Google Analytics or Search Console, you can review the current keyword rankings, impressions, and clicks for your existing content. To draw insight from this data, you should ask yourself:

 

Are there any posts that have multiple page one rankings?

 

What is each page ranking for?

 

Which posts have the highest organic CTR or number of impressions?

 

These answers will help you surface your top performers that have the most SEO value. Once identified, you can link to those pages in future content to share that value and further boost your content’s organic performance.

 

#3 - Low volume doesn’t mean low value.

 

A common practice for marketers is to look to search volume data to determine target keywords and new content opportunities. Because search volume indicates the number of people searching for any given topic or question, it’s tempting for marketers to go after those searches with a high volume. Who wouldn’t want to capture all 500 monthly searches, right? While it’s tempting to go after high-volume search terms, it’s not always the best choice. And with the rise of voice search, search queries are getting longer and longer. When reviewing potential keyword targets, pay special attention to the long-tail variations of your short-tail topical areas to find the real questions people are asking (tools like answerthepublic.com are perfect for revealing this). Of the long-tail variations you identify, which ones have the least amount of competition? Is the estimated Cost Per Click high or low? This practice can help you find a niche, relevant keyword with a low competitive score that could be a quick, easy page one ranking that you didn’t have before. Still want to go after those high-volume, competitive terms? We’ll walk you through how to rank for competitive keywords.

 

#4 - Review inbound links to find top performers.

 

Linking is an important component to any SEO strategy as it helps indicate to search engines that you are an authoritative and credible source of information. The better sites you have linking to your content, the better chance they have to rank higher in the SERPs. But what insights can it provide? In looking the number of sources linking to your content, you can see which topics others find the most helpful, giving you a framework you should try to replicate in future content. In addition, you can create supporting blog posts that further promote or amplify your most linked to content. To see your inbound link data and check the credibility of the sites they originate from, try using Moz’s Open Site Explorer. If you want to quickly find your most linked to pages, use the Top Pages view of the tool as shown below.

 

#5 - Track the behavior of your search traffic.

 

Once someone finds you through search, what do they do next? Do they bounce? Do they complete a form-fill? In mapping the next steps your audience takes for each keyword group, you can better understand where they are in the funnel and customize additional content that helps move them from stage to stage. To do this, use the Behavior Flow report in Google Analytics and filter your audience segment to organic traffic to see how your organic audience is navigating your site. Using this method, you can see which pages are bringing the most people in from search engines and where they go next. If you’re seeing incomplete calls to action or audience drop-off, this is where conversion rate optimization (CRO) comes into play. Through CRO and A/B testing tools like Google Optimize or Optimizely, you can make small changes to your existing content (e.g. CTA placement, content length, etc.) and see what resulted in more conversions — micro or macro, depending on what stage of the funnel your content is aimed at. As for what this means for your content strategy, you should look for what specific changes moved the needle or caused a dip in performance. Armed with the results, you can take what worked well and apply it to both your past and future content.

 

#6 - Uncover new content opportunities with in-site search.

 

If someone isn’t finding what they need on your site, they probably tried searching for it. This could mean you have a ripe content opportunity resting right under your nose. Make sure to regularly pull data from your own site’s internal search bar — you just may find a new keyword or topic you haven’t covered yet. If you’re uncovering a lot of potential opportunities with this method, prioritize them using the number of times someone used that search term. Not sure where to find that information? Log into Google Analytics and click on the Site Search report listed under Behavior. Here you can view data on the search terms used, how often they’re used, and a host of other data points. Using data from our own Site Search report (see below), it looks like a blog template might be a good idea for a future post or downloadable asset.

 

Stay Data-Informed & Insight-Driven

 

Believe it or not, data shouldn’t drive your content strategy. Data is open to interpretation, which is why marketers need to be data-informed, not data-driven. Digging into why something failed or took off is more important than tossing out a failed tactic or doubling down on a successful one. Without this analysis and insight, you could be making rash decisions that don’t produce the results you’re looking for. Instead, content marketers need to use insights to inform their strategy, not create it. For more insight on how to use data to your advantage, check out these data-informed content marketing tips.

 

The post How to Inform Your Content Strategy Using SEO Insights appeared first on Online Marketing Blog - TopRank®.

 

www.toprankblog.com/2018/05/seo-insights-content-strategy/

Use best keyword research tools to prepare business oriented keywords for your marketing campaign. It helps in getting traffic, leads and ROI. Call us at +91-782-774-2414 for any enquiry.

The first step in keyword research with Google's new Keyword Planner

where to find the "exact match" & other phrase options on the new Google Keyword Planner

via WordPress bit.ly/2RA1btL

 

Manchester, London, Nottingham and Newcastle are home to the UK’s biggest sneakerheads –

 

Bradford, Stoke-on-Trent and Hull aren’t so fussed about their casual footwear –

 

15th January 2019, LONDON –New data analysis by The Sole Supplier, the UK’s hub for casual footwear, reveals Manchester is the Sneaker Capital of the UK.

 

The Sole Supplier has ranked the largest UK cities* out of ten for their sneaker culture, judging the quality of their shoe shops, search-traffic for popular trainers on Google, hype around new releases and the number of visitors to The Sole Supplier website**.

 

Most trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

1

 

Manchester

 

8.49

 

2

 

London

 

5.77

 

3

 

Nottingham

 

5.43

 

4

 

Newcastle-upon-Tyne

 

5.41

 

5

 

Liverpool

 

4.82

 

6

 

Belfast

 

4.81

 

7

 

Glasgow

 

4.68

 

8

 

Birmingham

 

4.43

 

9

 

Sheffield

 

4.15

 

10

 

Coventry

 

4.07

 

Manchester takes the top spot (scoring an impressive 8.49/10), helped by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London, Nottingham, Newcastle and Liverpool make up the rest of the top 5 most trainer-obsessed UK cities.

 

Surprisingly, London misses out on the crown despite its status as one of the world’s four fashion capitals. London did however take second spot overall, let down mainly by the quality of its shoe shops.

 

Belfast ranked highest for its shoe shop rating, with a perfect score of 10 but only finished in 6th place overall, dragged down by low hype around high-heat releases.

 

Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, like this year’s Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

 

At the other end of the table, Stoke-on-Trent placed last with an average score of just 1.83, with Hull, Bradford, Sunderland and Brighton following closely, suggesting residents aren’t too fussed about their casual footwear.

 

Least trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

11

 

Edinburgh

 

4.07

 

12

 

Bristol

 

3.91

 

13

 

Leeds

 

3.33

 

14

 

Leicester

 

2.72

 

15

 

Cardiff

 

2.68

 

16

 

Brighton

 

2.53

 

17

 

Sunderland

 

2.30

 

18

 

Bradford

 

2.28

 

19

 

Hull

 

2.22

 

20

 

Stoke-on-Trent

 

1.83

 

George Sullivan, CEO at The Sole Supplier commented:

 

“The UK has become a nation of sneaker-heads as streetwear becomes the era-defining style. It’s interesting to map the hotspots for trainer culture and exciting to see Manchester, London, Nottingham, Newcastle and Liverpool lead the pack.

 

“When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018 based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey. Let’s see what 2019 holds in store!”

 

To see each city’s results in full, please visit The Sole Supplier’s dedicated webpage here.

 

*The 20 biggest UK cities selected based on population size.

 

**Data points for each city for each of the four respective categories analysed were normalised using minmax normalisation. This results in a score between 0 and 10 for each data point, and each city is ranked accordingly based on its overall average score:

 

Sneaker Shop Rating

 

Ratings from up to a maximum of 60 shoe shops were recorded from each city using Google Places API.

 

Most Searched Sneakers

 

Average monthly search volume for 11 common trainer categories was taken for each respective city per capita using Google Keyword Planner data.

 

The Sole Supplier Score

 

Internal Google Analytics data was used to determine the number of users from each respective city to The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.

 

Most Hyped Releases

 

Based on 8 of the most anticipated launches of 2018 search volume for the month of launch was used from Google Keyword Planner to determine which cities had the most interest per capita.

 

Overall Average Score

 

The average of the normalised scored from each of the four categories described above were calculated to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the UK.

 

Manchester beats London to be crowned the ‘Sneaker Capital of the UK’ published first on workbootsandshoes.tumblr.com/

 

This screenshot of the Google Keyword Planner points out the number of monthly searches for the keyword phrase, the download menu, & 3 ways to narrow your searches.

via WordPress bit.ly/2QUOyEe

 

Manchester, London, Nottingham and Newcastle are home to the UK’s biggest sneakerheads –

 

Bradford, Stoke-on-Trent and Hull aren’t so fussed about their casual footwear –

 

15th January 2019, LONDON –New data analysis by The Sole Supplier, the UK’s hub for casual footwear, reveals Manchester is the Sneaker Capital of the UK.

 

The Sole Supplier has ranked the largest UK cities* out of ten for their sneaker culture, judging the quality of their shoe shops, search-traffic for popular trainers on Google, hype around new releases and the number of visitors to The Sole Supplier website**.

 

Most trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

1

 

Manchester

 

8.49

 

2

 

London

 

5.77

 

3

 

Nottingham

 

5.43

 

4

 

Newcastle-upon-Tyne

 

5.41

 

5

 

Liverpool

 

4.82

 

6

 

Belfast

 

4.81

 

7

 

Glasgow

 

4.68

 

8

 

Birmingham

 

4.43

 

9

 

Sheffield

 

4.15

 

10

 

Coventry

 

4.07

 

Manchester takes the top spot (scoring an impressive 8.49/10), helped by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London, Nottingham, Newcastle and Liverpool make up the rest of the top 5 most trainer-obsessed UK cities.

 

Surprisingly, London misses out on the crown despite its status as one of the world’s four fashion capitals. London did however take second spot overall, let down mainly by the quality of its shoe shops.

 

Belfast ranked highest for its shoe shop rating, with a perfect score of 10 but only finished in 6th place overall, dragged down by low hype around high-heat releases.

 

Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, like this year’s Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

 

At the other end of the table, Stoke-on-Trent placed last with an average score of just 1.83, with Hull, Bradford, Sunderland and Brighton following closely, suggesting residents aren’t too fussed about their casual footwear.

 

Least trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

11

 

Edinburgh

 

4.07

 

12

 

Bristol

 

3.91

 

13

 

Leeds

 

3.33

 

14

 

Leicester

 

2.72

 

15

 

Cardiff

 

2.68

 

16

 

Brighton

 

2.53

 

17

 

Sunderland

 

2.30

 

18

 

Bradford

 

2.28

 

19

 

Hull

 

2.22

 

20

 

Stoke-on-Trent

 

1.83

 

George Sullivan, CEO at The Sole Supplier commented:

 

“The UK has become a nation of sneaker-heads as streetwear becomes the era-defining style. It’s interesting to map the hotspots for trainer culture and exciting to see Manchester, London, Nottingham, Newcastle and Liverpool lead the pack.

 

“When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018 based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey. Let’s see what 2019 holds in store!”

 

To see each city’s results in full, please visit The Sole Supplier’s dedicated webpage here.

 

*The 20 biggest UK cities selected based on population size.

 

**Data points for each city for each of the four respective categories analysed were normalised using minmax normalisation. This results in a score between 0 and 10 for each data point, and each city is ranked accordingly based on its overall average score:

 

Sneaker Shop Rating

 

Ratings from up to a maximum of 60 shoe shops were recorded from each city using Google Places API.

 

Most Searched Sneakers

 

Average monthly search volume for 11 common trainer categories was taken for each respective city per capita using Google Keyword Planner data.

 

The Sole Supplier Score

 

Internal Google Analytics data was used to determine the number of users from each respective city to The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.

 

Most Hyped Releases

 

Based on 8 of the most anticipated launches of 2018 search volume for the month of launch was used from Google Keyword Planner to determine which cities had the most interest per capita.

 

Overall Average Score

 

The average of the normalised scored from each of the four categories described above were calculated to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the UK.

 

Manchester beats London to be crowned the ‘Sneaker Capital of the UK’ published first on workbootsandshoes.tumblr.com/

 

via WordPress bit.ly/2suxDib

 

Manchester, London, Nottingham and Newcastle are home to the UK’s biggest sneakerheads –

 

Bradford, Stoke-on-Trent and Hull aren’t so fussed about their casual footwear –

 

15th January 2019, LONDON –New data analysis by The Sole Supplier, the UK’s hub for casual footwear, reveals Manchester is the Sneaker Capital of the UK.

 

The Sole Supplier has ranked the largest UK cities* out of ten for their sneaker culture, judging the quality of their shoe shops, search-traffic for popular trainers on Google, hype around new releases and the number of visitors to The Sole Supplier website**.

 

Most trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

1

 

Manchester

 

8.49

 

2

 

London

 

5.77

 

3

 

Nottingham

 

5.43

 

4

 

Newcastle-upon-Tyne

 

5.41

 

5

 

Liverpool

 

4.82

 

6

 

Belfast

 

4.81

 

7

 

Glasgow

 

4.68

 

8

 

Birmingham

 

4.43

 

9

 

Sheffield

 

4.15

 

10

 

Coventry

 

4.07

 

Manchester takes the top spot (scoring an impressive 8.49/10), helped by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London, Nottingham, Newcastle and Liverpool make up the rest of the top 5 most trainer-obsessed UK cities.

 

Surprisingly, London misses out on the crown despite its status as one of the world’s four fashion capitals. London did however take second spot overall, let down mainly by the quality of its shoe shops.

 

Belfast ranked highest for its shoe shop rating, with a perfect score of 10 but only finished in 6th place overall, dragged down by low hype around high-heat releases.

 

Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, like this year’s Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

 

At the other end of the table, Stoke-on-Trent placed last with an average score of just 1.83, with Hull, Bradford, Sunderland and Brighton following closely, suggesting residents aren’t too fussed about their casual footwear.

 

Least trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

11

 

Edinburgh

 

4.07

 

12

 

Bristol

 

3.91

 

13

 

Leeds

 

3.33

 

14

 

Leicester

 

2.72

 

15

 

Cardiff

 

2.68

 

16

 

Brighton

 

2.53

 

17

 

Sunderland

 

2.30

 

18

 

Bradford

 

2.28

 

19

 

Hull

 

2.22

 

20

 

Stoke-on-Trent

 

1.83

 

George Sullivan, CEO at The Sole Supplier commented:

 

“The UK has become a nation of sneaker-heads as streetwear becomes the era-defining style. It’s interesting to map the hotspots for trainer culture and exciting to see Manchester, London, Nottingham, Newcastle and Liverpool lead the pack.

 

“When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018 based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey. Let’s see what 2019 holds in store!”

 

To see each city’s results in full, please visit The Sole Supplier’s dedicated webpage here.

 

*The 20 biggest UK cities selected based on population size.

 

**Data points for each city for each of the four respective categories analysed were normalised using minmax normalisation. This results in a score between 0 and 10 for each data point, and each city is ranked accordingly based on its overall average score:

 

Sneaker Shop Rating

 

Ratings from up to a maximum of 60 shoe shops were recorded from each city using Google Places API.

 

Most Searched Sneakers

 

Average monthly search volume for 11 common trainer categories was taken for each respective city per capita using Google Keyword Planner data.

 

The Sole Supplier Score

 

Internal Google Analytics data was used to determine the number of users from each respective city to The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.

 

Most Hyped Releases

 

Based on 8 of the most anticipated launches of 2018 search volume for the month of launch was used from Google Keyword Planner to determine which cities had the most interest per capita.

 

Overall Average Score

 

The average of the normalised scored from each of the four categories described above were calculated to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the UK.

 

Manchester beats London to be crowned the ‘Sneaker Capital of the UK’ published first on workbootsandshoes.tumblr.com/

 

via WordPress bit.ly/2CoxFNc

 

Manchester, London, Nottingham and Newcastle are home to the UK’s biggest sneakerheads –

 

Bradford, Stoke-on-Trent and Hull aren’t so fussed about their casual footwear –

 

15th January 2019, LONDON –New data analysis by The Sole Supplier, the UK’s hub for casual footwear, reveals Manchester is the Sneaker Capital of the UK.

 

The Sole Supplier has ranked the largest UK cities* out of ten for their sneaker culture, judging the quality of their shoe shops, search-traffic for popular trainers on Google, hype around new releases and the number of visitors to The Sole Supplier website**.

 

Most trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

1

 

Manchester

 

8.49

 

2

 

London

 

5.77

 

3

 

Nottingham

 

5.43

 

4

 

Newcastle-upon-Tyne

 

5.41

 

5

 

Liverpool

 

4.82

 

6

 

Belfast

 

4.81

 

7

 

Glasgow

 

4.68

 

8

 

Birmingham

 

4.43

 

9

 

Sheffield

 

4.15

 

10

 

Coventry

 

4.07

 

Manchester takes the top spot (scoring an impressive 8.49/10), helped by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London, Nottingham, Newcastle and Liverpool make up the rest of the top 5 most trainer-obsessed UK cities.

 

Surprisingly, London misses out on the crown despite its status as one of the world’s four fashion capitals. London did however take second spot overall, let down mainly by the quality of its shoe shops.

 

Belfast ranked highest for its shoe shop rating, with a perfect score of 10 but only finished in 6th place overall, dragged down by low hype around high-heat releases.

 

Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, like this year’s Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

 

At the other end of the table, Stoke-on-Trent placed last with an average score of just 1.83, with Hull, Bradford, Sunderland and Brighton following closely, suggesting residents aren’t too fussed about their casual footwear.

 

Least trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

11

 

Edinburgh

 

4.07

 

12

 

Bristol

 

3.91

 

13

 

Leeds

 

3.33

 

14

 

Leicester

 

2.72

 

15

 

Cardiff

 

2.68

 

16

 

Brighton

 

2.53

 

17

 

Sunderland

 

2.30

 

18

 

Bradford

 

2.28

 

19

 

Hull

 

2.22

 

20

 

Stoke-on-Trent

 

1.83

 

George Sullivan, CEO at The Sole Supplier commented:

 

“The UK has become a nation of sneaker-heads as streetwear becomes the era-defining style. It’s interesting to map the hotspots for trainer culture and exciting to see Manchester, London, Nottingham, Newcastle and Liverpool lead the pack.

 

“When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018 based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey. Let’s see what 2019 holds in store!”

 

To see each city’s results in full, please visit The Sole Supplier’s dedicated webpage here.

 

*The 20 biggest UK cities selected based on population size.

 

**Data points for each city for each of the four respective categories analysed were normalised using minmax normalisation. This results in a score between 0 and 10 for each data point, and each city is ranked accordingly based on its overall average score:

 

Sneaker Shop Rating

 

Ratings from up to a maximum of 60 shoe shops were recorded from each city using Google Places API.

 

Most Searched Sneakers

 

Average monthly search volume for 11 common trainer categories was taken for each respective city per capita using Google Keyword Planner data.

 

The Sole Supplier Score

 

Internal Google Analytics data was used to determine the number of users from each respective city to The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.

 

Most Hyped Releases

 

Based on 8 of the most anticipated launches of 2018 search volume for the month of launch was used from Google Keyword Planner to determine which cities had the most interest per capita.

 

Overall Average Score

 

The average of the normalised scored from each of the four categories described above were calculated to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the UK.

 

Manchester beats London to be crowned the ‘Sneaker Capital of the UK’ published first on workbootsandshoes.tumblr.com/

 

via WordPress bit.ly/2Hg5R3g

 

Manchester, London, Nottingham and Newcastle are home to the UK’s biggest sneakerheads –

 

Bradford, Stoke-on-Trent and Hull aren’t so fussed about their casual footwear –

 

15th January 2019, LONDON –New data analysis by The Sole Supplier, the UK’s hub for casual footwear, reveals Manchester is the Sneaker Capital of the UK.

 

The Sole Supplier has ranked the largest UK cities* out of ten for their sneaker culture, judging the quality of their shoe shops, search-traffic for popular trainers on Google, hype around new releases and the number of visitors to The Sole Supplier website**.

 

Most trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

1

 

Manchester

 

8.49

 

2

 

London

 

5.77

 

3

 

Nottingham

 

5.43

 

4

 

Newcastle-upon-Tyne

 

5.41

 

5

 

Liverpool

 

4.82

 

6

 

Belfast

 

4.81

 

7

 

Glasgow

 

4.68

 

8

 

Birmingham

 

4.43

 

9

 

Sheffield

 

4.15

 

10

 

Coventry

 

4.07

 

Manchester takes the top spot (scoring an impressive 8.49/10), helped by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London, Nottingham, Newcastle and Liverpool make up the rest of the top 5 most trainer-obsessed UK cities.

 

Surprisingly, London misses out on the crown despite its status as one of the world’s four fashion capitals. London did however take second spot overall, let down mainly by the quality of its shoe shops.

 

Belfast ranked highest for its shoe shop rating, with a perfect score of 10 but only finished in 6th place overall, dragged down by low hype around high-heat releases.

 

Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, like this year’s Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

 

At the other end of the table, Stoke-on-Trent placed last with an average score of just 1.83, with Hull, Bradford, Sunderland and Brighton following closely, suggesting residents aren’t too fussed about their casual footwear.

 

Least trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

11

 

Edinburgh

 

4.07

 

12

 

Bristol

 

3.91

 

13

 

Leeds

 

3.33

 

14

 

Leicester

 

2.72

 

15

 

Cardiff

 

2.68

 

16

 

Brighton

 

2.53

 

17

 

Sunderland

 

2.30

 

18

 

Bradford

 

2.28

 

19

 

Hull

 

2.22

 

20

 

Stoke-on-Trent

 

1.83

 

George Sullivan, CEO at The Sole Supplier commented:

 

“The UK has become a nation of sneaker-heads as streetwear becomes the era-defining style. It’s interesting to map the hotspots for trainer culture and exciting to see Manchester, London, Nottingham, Newcastle and Liverpool lead the pack.

 

“When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018 based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey. Let’s see what 2019 holds in store!”

 

To see each city’s results in full, please visit The Sole Supplier’s dedicated webpage here.

 

*The 20 biggest UK cities selected based on population size.

 

**Data points for each city for each of the four respective categories analysed were normalised using minmax normalisation. This results in a score between 0 and 10 for each data point, and each city is ranked accordingly based on its overall average score:

 

Sneaker Shop Rating

 

Ratings from up to a maximum of 60 shoe shops were recorded from each city using Google Places API.

 

Most Searched Sneakers

 

Average monthly search volume for 11 common trainer categories was taken for each respective city per capita using Google Keyword Planner data.

 

The Sole Supplier Score

 

Internal Google Analytics data was used to determine the number of users from each respective city to The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.

 

Most Hyped Releases

 

Based on 8 of the most anticipated launches of 2018 search volume for the month of launch was used from Google Keyword Planner to determine which cities had the most interest per capita.

 

Overall Average Score

 

The average of the normalised scored from each of the four categories described above were calculated to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the UK.

 

Manchester beats London to be crowned the ‘Sneaker Capital of the UK’ published first on workbootsandshoes.tumblr.com/

 

via WordPress ift.tt/2UOhMYf

 

Manchester, London, Nottingham and Newcastle are home to the UK’s biggest sneakerheads – Bradford, Stoke-on-Trent and Hull aren’t so fussed about their casual footwear.New data analysis by The Sole Supplier, the UK’s hub for casual footwear, reveals Manchester is the Sneaker Capital of the UK.

 

The Sole Supplier has ranked the largest UK cities* out of ten for their sneaker culture, judging the quality of their shoe shops, search-traffic for popular trainers on Google, hype around new releases and the number of visitors to The Sole Supplier website**.

 

Most trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

1

 

Manchester

 

8.49

 

2

 

London

 

5.77

 

3

 

Nottingham

 

5.43

 

4

 

Newcastle-upon-Tyne

 

5.41

 

5

 

Liverpool

 

4.82

 

6

 

Belfast

 

4.81

 

7

 

Glasgow

 

4.68

 

8

 

Birmingham

 

4.43

 

9

 

Sheffield

 

4.15

 

10

 

Coventry

 

4.07

 

Manchester takes the top spot (scoring an impressive 8.49/10), helped by high marks for the number of sneaker-related Google searches and hype-levels around new releases. London, Nottingham, Newcastle and Liverpool make up the rest of the top 5 most trainer-obsessed UK cities.

 

Surprisingly, London misses out on the crown despite its status as one of the world’s four fashion capitals. London did however take second spot overall, let down mainly by the quality of its shoe shops.

 

Belfast ranked highest for its shoe shop rating, with a perfect score of 10 but only finished in 6th place overall, dragged down by low hype around high-heat releases.

 

Manchester, Newcastle and Liverpool have the biggest ‘hypebeasts’ searching for the most anticipated trainer drops, like this year’s Off-White x Nike Air Jordan 1 ‘White’ and the Adidas Yeezy Boost 350 V2 colourways.

 

At the other end of the table, Stoke-on-Trent placed last with an average score of just 1.83, with Hull, Bradford, Sunderland and Brighton following closely, suggesting residents aren’t too fussed about their casual footwear.

 

Least trainer-obsessed UK cities

 

Overall rank

 

City

 

Overall score (out of 10)

 

11

 

Edinburgh

 

4.07

 

12

 

Bristol

 

3.91

 

13

 

Leeds

 

3.33

 

14

 

Leicester

 

2.72

 

15

 

Cardiff

 

2.68

 

16

 

Brighton

 

2.53

 

17

 

Sunderland

 

2.30

 

18

 

Bradford

 

2.28

 

19

 

Hull

 

2.22

 

20

 

Stoke-on-Trent

 

1.83

 

George Sullivan, CEO at The Sole Supplier commented:

 

“The UK has become a nation of sneaker-heads as streetwear becomes the era-defining style. It’s interesting to map the hotspots for trainer culture and exciting to see Manchester, London, Nottingham, Newcastle and Liverpool lead the pack.

 

“When it comes to brand loyalty, the UK’s largest cities all pledged allegiance to Nike in 2018 based on traffic to The Sole Supplier release pages, except Glaswegians who were most keen to get their hands on the Yeezy Powerphase Calabasas Grey. Let’s see what 2019 holds in store!”

 

To see each city’s results in full, please visit The Sole Supplier’s dedicated webpage here.

 

*The 20 biggest UK cities selected based on population size.

 

**Data points for each city for each of the four respective categories analysed were normalised using minmax normalisation. This results in a score between 0 and 10 for each data point, and each city is ranked accordingly based on its overall average score:

 

Sneaker Shop Rating

 

Ratings from up to a maximum of 60 shoe shops were recorded from each city using Google Places API.

 

Most Searched Sneakers

 

Average monthly search volume for 11 common trainer categories was taken for each respective city per capita using Google Keyword Planner data.

 

The Sole Supplier Score

 

Internal Google Analytics data was used to determine the number of users from each respective city to The Sole Supplier site, between 1st January 2018 and 31st October 2018 per capita.

 

Most Hyped Releases

 

Based on 8 of the most anticipated launches of 2018 search volume for the month of launch was used from Google Keyword Planner to determine which cities had the most interest per capita.

 

Overall Average Score

 

The average of the normalised scored from each of the four categories described above were calculated to determine the Overall Average Score and which city takes the crown as the Sneaker Capital of the UK.

 

Manchester beats London to be crowned the ‘Sneaker Capital of the UK published first on workbootsandshoes.tumblr.com/

 

Hello dosto!

In this video we gonna talk about how to rank on google blog post 5 simple tips to rank on google so friend come on my channel and let's start that how we rank on google blog post fast

 

5 Simple tips to rank on google blog post

 

1) keyword research : While keywords aren't quite as important as they used to be, they're still a necessary element of SEO. Doing some basic keyword research will help you find keywords that your target market is searching for, and words that you have a chance of ranking for.

 

Using the Google Keyword Planner, look for highly-relevant keywords that get a decent number of searches and low levels of competition

 

Using your favorite keyword research tool (like Google Keyword Planner, KeywordTool.io or SEO Book's Keyword Tool), compile a list of possible keywords you can target. In particular, look for longer phrases (3+ words) that are highly-relevant to your business, but that don't seem very competitive.

 

2) On-page SEO

The most important aspect of on-page SEO is simply using your chosen keywords in strategic areas of your post. A plugin like Yoast SEO or the All in One SEO Pack can help with this.

 

The most important places to use your keywords and phrases are in your:

 

1)Title tag

2)URL (e.g., www.yourdomain.com/your-keywords-here)

3)Header tags (H2, H3, etc.)

4)Alt image tags and image captions (where relevant)

5)Throughout your content

 

3) Choose a format that has the best chance of getting links and shares

Research has shown that certain blog post formats tend to get more links and social shares. We know that links and shares both go a long way toward improving rankings.

 

4) word count

First off, it's important to note there's no precise, "optimal" word count. Extremely short content (e.g., 50 words) has been known to outrank 1,000-word blog posts, which suggests that any length can work if it's written well.

 

That said, research has shown that high-ranking posts tend to be longer and more in depth. for instance, found that the top 10 pages contained an average of 1,285 words. on the other hand, has found 1,500 words to be a good target length.

 

5) Promote it on social media

Unfortunately, research tells us that most content never gets much traction online. One reason may be that many business owners don't have a plan in place for promoting and distributing their blog posts.

Industry Facebook or LinkedIn groups and online forums can also be great places to promote your posts. Just be clear on the group's promotion policies so you don't get into trouble for self-promotion.

 

About us : Tritan Solutions is having experience of more than 8+ Years in different types of software and applications like ERP MLM Ecommerce Algo Software products. We have offices in India and USA with a team of experts working round the clock. We are having good experience in MLM, ERP, E-commerce, CRM Software's, Website designing, Content writing, Digital Marketing like SEO, SMO, SEM, PPC, Onpage ,Offpage Optimization

 

About Owner Nidhi Bansal: More than 20+ yrs of experience in IT and 8 yrs of experience in Digital Marketing, Nidhi Bansal is one of the young entrepreneur running her business operations from a registered office in Delhi and California USA.

 

Follow us :

www.facebook.com/tritansolutions

www.twitter.com/tritansolution

www.instagram.com/tritansolutions

www.linkedin.com/company/tritan-solutions

 

For Business Enquiries

Visit our website www.tritansolutions.com

Email : sales@tritansolutions.com

Contact: +919818221720

 

#rank1ingoogle #googleranking #howtorankyourblogpostongoogle #getorganictraffic #digitalmarketing #googlekorankkaisekarwaye #simpletipstorankongoogle #searchengineoptimization

When you set up an account to use the Google Keyword Planner, you do NOT have to enter your billing information. After the first screen where you set your time zone & currency, you then get the Campaign screen as shown. Simply click on the Tools menu at the top, & select "Keyword Planner" & you are in!

 

If the Tools menu does not work, click on the little gear icon on the top right to access your settings, then immediately go back to the last screen via the back browser button - the Tools menu should then be clickable

Hey! Are you looking for PPC Training in Kolkata, India?

 

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Weekend Class for Working Professionals

  

Course Module:

 

What is PPC

How PPC works

Benefit of PPC

What is AdWords

How AdWords Works

AdWords Account Structure

Differences between Paid & Organic Search

What is Keywords

What is Keyword Research

Understanding Keywords Popularity & Search Volume

Understanding Different Keywords Match Type

Do's & Dont's for Keywords Match type

How to Manage & Modify Large Keyword List

What is Negative Keywords

How to Find Negative Keywords

Understanding Google Keywords Planner

Understanding Google Display Planner

Search Network with Display Select

Display Network Only

Understanding CPC, ECPC, CPM, VCPM

Understanding CPA, CTR, QUALITY SCORE

Understanding Search Network

Understanding Campaign Type, Networks, Devices, Location, Bid Strategy, Delivery Method, Ad Scheduling etc

Understanding Frequency Capping, IP exclusion

Campaign Designing

AdGroup Designing

Creation of Ads

Effective Ad Copy Tricks

Understanding Reasons behind AD Rejection

Guideline of Creating Effective Ads

Search Network Optimization

Create Campaign & AdGroup using Keyword Planner

Understanding Google Display Network

Display Network Ads Format

Different Goals in GDN

Bidding Strategy in Google Display Network

Targeting Method in Google Display Network

Creating Display AD Campaign - Text / Image

Brand Influence & Lead Objective in Display Marketing

Display AD's Targeting

Display Network Engagement ADs

Display Network Optimization

What is AD Extension?

Why Ad Extension is important

Site link Extensions

Call Extensions

Location Extensions

Callout Extensions

Review Extension

Seller Rating Extension

App Extension

Message Extension

What is Landing Page

Importance of Landing Page

Structure of Landing Page

How to Optimize Landing Page

What is Remarketing

Why use Remarketing

Remarketing Code Generator

Installation of Conversion Tracking Code

Remarketing List Creation

Remarketing AD creation

Visiting another Page of Remarketing List

Day wise Remarketing List

Not Converted Remarketing List

Ad Performance Tracking Report

Campaign Performance Reporting

Keyword Performance Reporting

Fraud Click Analysis & Reporting

Google Analytics Report

Account Sharing & Permissions

Billing Report

Auction Insight Report

AB Testing

AD Customizer

Advanced Conversion Tracking

Flexible Bid Strategy

Dynamic Keyword Insertion (DKI)

Keyword Quality Score - Advanced Knowledge

Pay-Per-Call AD Creation

My Client Center

IP Tracking & Managing

Rules & Label Implementation

Google Tag Manager

 

And more...

  

For any assistance or clarification please visit

 

FroggyLeap

Gurdaha, Nutan Pally

Shyamnagar

Kolkata-743127

West Bengal

India

  

E-mail : support@froggyleap.com

Website : www.froggyleap.com

Web Url : www.froggyleap.com/ppc-training-kolkata.html

 

How To Make Money Online By Starting A Blog 2014 - Keyword Research (Module 4) MAKE MORE MONEY: bit.ly/page-swirl GO HERE: ift.tt/1DWB0e6 internet-marketing-and-any-business/ ADD ME To FACEBOOK ift.tt/18daVvy How To Make Money Online By Starting A Blog 2014 – Keyword Research (Module 4) This is the report that will show you how to do keyword research in the How to Make Money Online By Starting A Blog Series. As any of the other topics discussed throughout the series, this is very essential to the starting a blog process. It is a very simple process as you will see. If for some reason you are not understanding what is being discussed, I recommend just reading this report over again because when the brain goes over information repeatedly, it gains a better understanding. So lets get you started on the topic so you can be on your way with making money online with starting a blog. Now, that you have your content. We need to make sure that we optimize the content when writing the article to place on the blog. There are two ways to do this. There is a really easy way and then an easy way. The really easy way is to simply think of what people would type in the search bar of “Google” when they search for your content. When you do this there will be an auto-populate mechanism that takes places. The title that comes up from this will be what is searched often in “Google” The way to use this information is by whatever shows up in the auto-populate fields, you need to have that phrase in the title of your article. For example, if I made an article on “training dogs to stay.” I would go to “Google” and see what comes up in the auto-populate field How_to_make_money_online_by_starting_a_blog_kewords I would then come up with a title using that phrase. The title I came up with would be “Effective Techniques on How To Train Dog To Stay.” Notice that I did not change it to “….Train A Dog To Stay.” I kept it the way it was because that will better optimize my post according to Google’s analytics. The second way takes a little more time but it is fairly easy as well. You would use a tool provided by Google. The tool is called Google Keyword Planner. In order to use this tool you do have to sign up for a Google Adwords account which is free. This tool will actually give you more detailed data on the keywords you are trying to use in your title. The first step is to come up with some keywords people would type into the search results to find the information shared in your video. Same as what was talked about in the really easy method above. Second, you would type those into the Google Keyword Planner tool and see the results it returns. Ideally, I would be looking for something that is being search a lot on a monthly basis globally but has low competition. Then I would use that keyword phrase in my title. See the example below. how To Make Money Online, How To Make Money Online By Starting A Blog, How To Make Money Online By Starting A Blog 2014, How To Start A Blog, Make Money Online, Make Money Online By Starting A Blog, Make Money Online By Starting A Blog 2014, start a blog, Starting A Blog, Starting A Blog 2014

Obtain IPL Betting Tips as well as predictions for upcoming IPL 2020 T20 Leagues, Domestic & worldwide Match consisting of IPL Betting Tips and all big leagues. All the video game lover India as well as various other country desires all upgrade of each and every video game Search term "Cricket" reached ahead in India as Google Keyword Planner Tool information Report states. Next Search Term Increase in free online Cricket Betting tips term because IPL is an ideal location for Cricket Bookmarkers and additionally good for Cricket Punters. For more information visit at www.thecbtf.com/pages/free-cricket-betting-tips

 

Hey! Are you looking for PPC Training in Kolkata, India?

 

Join FroggyLeap, Kolkata based India's best PPC Training Institute

 

Specialization:

Adwords Certified Expert Trainers

Live Projects

On Job Training

Best Study Materials

Classroom Training

Online Training

100% Job Assistance

Flexible Class Timing

Weekend Class for Working Professionals

  

Course Module:

 

What is PPC

How PPC works

Benefit of PPC

What is AdWords

How AdWords Works

AdWords Account Structure

Differences between Paid & Organic Search

What is Keywords

What is Keyword Research

Understanding Keywords Popularity & Search Volume

Understanding Different Keywords Match Type

Do's & Dont's for Keywords Match type

How to Manage & Modify Large Keyword List

What is Negative Keywords

How to Find Negative Keywords

Understanding Google Keywords Planner

Understanding Google Display Planner

Search Network with Display Select

Display Network Only

Understanding CPC, ECPC, CPM, VCPM

Understanding CPA, CTR, QUALITY SCORE

Understanding Search Network

Understanding Campaign Type, Networks, Devices, Location, Bid Strategy, Delivery Method, Ad Scheduling etc

Understanding Frequency Capping, IP exclusion

Campaign Designing

AdGroup Designing

Creation of Ads

Effective Ad Copy Tricks

Understanding Reasons behind AD Rejection

Guideline of Creating Effective Ads

Search Network Optimization

Create Campaign & AdGroup using Keyword Planner

Understanding Google Display Network

Display Network Ads Format

Different Goals in GDN

Bidding Strategy in Google Display Network

Targeting Method in Google Display Network

Creating Display AD Campaign - Text / Image

Brand Influence & Lead Objective in Display Marketing

Display AD's Targeting

Display Network Engagement ADs

Display Network Optimization

What is AD Extension?

Why Ad Extension is important

Site link Extensions

Call Extensions

Location Extensions

Callout Extensions

Review Extension

Seller Rating Extension

App Extension

Message Extension

What is Landing Page

Importance of Landing Page

Structure of Landing Page

How to Optimize Landing Page

What is Remarketing

Why use Remarketing

Remarketing Code Generator

Installation of Conversion Tracking Code

Remarketing List Creation

Remarketing AD creation

Visiting another Page of Remarketing List

Day wise Remarketing List

Not Converted Remarketing List

Ad Performance Tracking Report

Campaign Performance Reporting

Keyword Performance Reporting

Fraud Click Analysis & Reporting

Google Analytics Report

Account Sharing & Permissions

Billing Report

Auction Insight Report

AB Testing

AD Customizer

Advanced Conversion Tracking

Flexible Bid Strategy

Dynamic Keyword Insertion (DKI)

Keyword Quality Score - Advanced Knowledge

Pay-Per-Call AD Creation

My Client Center

IP Tracking & Managing

Rules & Label Implementation

Google Tag Manager

 

And more...

  

For any assistance or clarification please visit

 

FroggyLeap

Gurdaha, Nutan Pally

Shyamnagar

Kolkata-743127

West Bengal

India

  

E-mail : support@froggyleap.com

Website : www.froggyleap.com

Web Url : www.froggyleap.com/ppc-training-kolkata.html

 

Ada 2 alasan utama yang menyebabkan seseorang “pensiun” blogging: Kehabisan topik. Blognya selalu sepi. Ketika baru mulai blogging, kita semua rajin menerbitkan artikel…ada yang rutin tiap […]

 

Ada 2 alasan utama yang menyebabkan seseorang “pensiun” blogging:

Kehabisan topik.

  

Blognya selalu sepi.

 

Ketika baru mulai blogging, kita semua rajin menerbitkan artikel…ada yang rutin tiap hari, ada yang beberapa kali seminggu, ada yang seminggu sekali, dll.

Tapi setelah menerbitkan banyak artikel, tetap tidak ada pengunjung.

Ini bisa jadi bukan salah isi artikelnya atau cara anda mempromosikan artikelnya.

Tapi kesalahan dalam memilih topik artikel.

Ya, memang tidak semua topik ditakdirkan untuk jadi populer. Meskipun anda sudah mengincar keyword dengan volume pencarian tinggi dan persaingan rendah.

Jadi, sebelum anda pensiun gara-gara alasan tadi pelajari cara mendapatkan topik konten yang dijamin bakal jadi populer.

 

Strategi yang akan kita gunakan

Seperti yang sudah dijelaskan tadi, meskipun suatu topik punya volume pencarian yang tinggi di Google Keyword Planner tapi belum tentu akan populer.

Justru mencari topik dari GKP itu strategi terburuk utuk blog baru.

Begitu pula dengan search di Google.

Mengapa?

Pertama, untuk keyword dengan volume tinggi pasti saingannya berat. Blog baru akan sulit ditemukan di tengah-tengah persaingan yang berat.

Kedua, keyword bervolume rendah kemungkinan tidak akan populer ketika dipromosikan.

Padahal seperti yang dijelaskan dalam panduan meningkatkan pengunjung blog ini, supaya bisa kuat secara SEO maka konten tersebut harus populer dulu.

Jadi inilah strategi kita:

Temukan topik yang sudah terjamin akan populer, buat konten yang 10x lipat lebih baik daripada saingan, lalu promosikan dengan cara yang benar.

Inilah cara mencari topiknya.

Mencari topik konten yang terbukti populer

Topik itu memegang peranan penting. Seberapa bagus pun artikel anda, kalau topiknya yang dibahas memang dasarnya tidak menarik maka percuma.

Di sini kita tidak akan main asumsi dan tebak-tebakan…

Kita akan mencari topik yang terbukti akan/pernah jadi populer.

Sebelum itu, saya akan beritahu dulu bahwa topik yang kita temukan mungkin akan terinspirasi dari blog-blog lain. Meskipun topiknya sama, tapi isinya tidak boleh sama.

1. Forum, Grup FB, Komunitas G+

Salah satu ciri utama bahwa sebuah topik akan populer adalah topik tersebut sering ditanyakan oleh orang lain di situs-situs komunitas.

Ketiga jenis situs komunitas ini adalah juaranya.

Sebetulnya, artikel yang sedang anda baca sekarang ini pun terinspirasi dari situs komunitas.

Pertama-tama, kalau anda sebagai blogger belum bergabung ke situs komunitas…segera cari yang berhubungan dengan topik blog anda kemudian gabung di dalamnya.

Punya blog otomotif? Gabunglah ke grup otomotif.

Punya blog teknologi? Gabunglah ke grup teknologi.

Untuk mencari grup yang tepat di Facebook, ketika di kolom pencarian: “Groups about [topik]“. Masukkan [topik] sesuai topik utama blog anda, dalam Bahasa Indonesia juga tidak masalah.

 

Sedangkan untuk mencari forum, gunakan Google dengan kata kunci “forum [topik]“.

Kemudian di dalam komunitas anda akan menemukan banyak pertanyaan dari anggotanya. Semakin banyak like-nya (atau komentarnya), maka semakin populer topik tersebut.

Pertanyaan ini sering ditanyakan dalam salah satu grup tentang SEO:

 

Karena itu saya membuat artikel tentang SEO toko online ini…dan sampai sekarang menjadi salah satu artikel terpopuler yang saya terbitkan.

Padahal di Google Keyword Planner, tidak ada apa-apanya:

 

Itu sebabnya situs komunitas lebih baik daripada GKP.

2. Quora dan Reddit

Quora adalah situs tanya-jawab sedangkan Reddit adalah situs komunitas.

Keduanya sama-sama menggunakan Bahasa Inggris sebagai bahasa utamanya, dan keduanya merupakan situs terbesar dalam kategorinya masing-masing.

Ada yang unik dari kedua situs ini dibanding situs forum biasa…

…sistem voting.

Jadi apabila ada topik atau diskusi yang banyak disukai oleh orang lain, maka mereka bisa mem-vote topik tersebut.

Semakin tinggi vote-nya, semakin populer topiknya.

Misalnya anda ingin membuat sebuah artikel tentang produktivitas…tapi tentunya kalau cuma menulis tentang “cara meningkatkan produktivitas” sudah terlalu biasa.

Kita bisa mendapatkan inspirasi dari kedua situs ini.

 

Jadi jauh lebih menarik kan?

Pertanyaan pertama punya 164 jawaban dan 1400 vote. Pertanyaan kedua punya 310 jawaban dan ada 15300 follower. Ini sudah terbukti populer.

 

Untuk Reddit, tidak jauh berbeda. Langsung search dengan kata kunci yang anda inginkan:

 

Karena komunitasnya lebih besar, Reddit biasanya punya lebih banyak diskusi dalam berbagai topik.

Tapi sayangnya situs ini diblokir oleh pemerintah kita yang tercinta. Jadi kalau anda tidak punya akses menuju Reddit, cukup gunakan Quora.

3. Dapatkan inspirasi dari blog lain

Ini teknik yang sudah sering dilakukan oleh para blogger.

Tapi biasanya caranya salah… Ada yang langsung ikut-ikutan menulis semua topik dari blog yang mereka tiru, ada juga yang justru memilih topik yang salah.

Ikuti tahap ini supaya anda tidak salah pilih.

Pertama, temukan salah satu (atau lebih) blog yang memiliki topik sama/mirip dengan anda. Gunakan Google, masukkan kata kunci “blog [topik]”, kemudian pilih blog yang benar-benar populer.

Saya akan menggunakan StrategiManajemen untuk contohnya.

Kedua, kunjungi SocialCount atau QuickSprout dan masukkan alamat blog tadi.

Tunggu beberapa menit, prosesnya akan lebih lama untuk website yang punya banyak halaman.

 

…inilah konten-konten terpopuler dari websitenya.

Dari sini anda akan punya ide, konten seperti apa yang akan mendapatkan banyak share dari social media.

Terinspirasi dari orang lain itu sah-sah saja…

…tapi hati-hati.

Ketika membuat konten dalam topik yang sama dengan blog sumber inspirasi anda, jangan sampai isinya sama (walaupun ditulis ulang dengan kalimat berbeda).

Karena kalau anda menulis ulang, saya 100% yakin konten anda akan jadi lebih jelek daripada milik mereka.

Kalau seperti itu, mustahil kontennya jadi populer.

Di bagian akhir artikel ini akan dijelaskan cara membuat konten.

4. Intip buku terpopuler di Amazon Kindle

Kalau blog adalah sebuah buku, maka konten itu seperti sebuah bab atau sub-bab.

Jadi kalau kita punya blog dalam suatu topik, kita bisa mencari buku-buku terpopuler dalam topik tersebut dan melihat apa saja yang dibahas di dalamnya.

Caranya, mampir ke toko buku terdekat…

Atau lihat toko buku online terbesar di dunia: Amazon.

Masuk ke kategori Kindle eBooks di Amazon.

Lalu di kolom pencarian di bagian atas masukkan salah satu topik utama dari blog anda.

Dalam contoh ini saya pakai “paleo diet” (salah satu jenis diet).

Selanjutnya pilih salah satu buku terpopuler.

 

Tidak perlu dibeli…klik pada gambar sampulnya.

Setelah itu anda akan diperlihatkan beberapa halaman awal dari buku tersebut. Hampir semua buku untuk Kindle di Amazon akan memperlihatkan bagian berikut:

 

Daftar isi…

Inilah yang akan kita gunakan sebagai inspirasi untuk topik konten di blog.

Karena berasal dari buku terpopuler di dunia, maka topik-topik dari daftar isinya pasti sudah terjamin.

5. Intip isi kursus online terpopuler di Udemy

Udemy adalah salah satu situs kursus online terbesar di dunia.

Prinsipnya mirip dengan teknik nomor 4 di atas.

Bedanya, di Udemy kursus-kursus yang populer lebih ke arah ilmu “teknologi”. Misalnya programming, SEO, digital marketing, fotografi, desain grafis, dll.

Meskipun ada juga yang non-teknologi seperti kesehatan dan fitness, tapi yang seperti ini di Amazon lebih lengkap.

Pertama, search dengan kata kunci yang anda pilih.

Dalam contoh ini saya gunakan “photography”.

Kemudian pilih salah satu kursus terpopuler dari hasil pencarian.

 

Selain judul dan rating, perhatikan juga jumlah lectures-nya. Klik salah satu yang tepat menurut anda.

Kemudian scroll ke bawah, kita akan diperlihatkan daftar isinya:

 

Teknik nomor 4 dan 5 ini sangat efektif apabila konten dari blog anda berupa panduan.

Dengan menggunakan daftar isi buku dan kursus online saja anda sudah bisa membuat artikel-artikel seri panduan yang berisi beberapa bab seperti di halaman ini.

6. Temukan konten terpopuler dalam suatu topik umum

Ada sebuah tool freemium yang bisa kita manfaatkan untuk yang satu ini.

BuzzSumo.

Salah satu fungsinya adalah untuk mencari konten-konten yang mendapatkan paling banyak share di social media untuk kata kunci yang dimasukkan.

Alternatifnya, gunakan Ahrefs Content Explorer.

Caranya tidak sulit, langsung masuk ke salah satu dari kedua website tersebut. Kemudian masukkan kata kunci yang anda inginkan.

 

Meskipun agak mirip dengan mencari langsung di Google, tetapi dari BuzzSumo biasanya kita diberikan konten yang sangat berbeda satu sama lain.

7. Pinterest, gudangnya ide

Pinterest merupakan jejaring sosial yang unik dibandingkan Facebook dan Twitter.

Orang-orang aktif di situs ini bukan untuk menulis status, atau melihat foto-foto sahabatnya…melainkan untuk berbagi bacaan yang menarik.

Maka sangat mudah untuk menemukan artikel populer di Pinterest.

Apalagi karena Pinterest memang didesain sebagai sumber ide, fitur search-nya sangat efektif untuk menemukan berbagai bacaan yang menarik hanya dari 1 keyword.

 

Dibandingkan mencari langsung di Google, hasilnya akan jauh lebih beragam.

Selain itu juga ada statistik yang mendukung seperti jumlah Re-pin (seperti Retweet di Twitter) dan Like.<!--

 

8. Lipatgandakan 1 topik menjadi 5 artikel dengan cara ini

  

Untuk menjamin agar anda tidak pernah lagi kehabisan topik artikel, gunakan Content Multiplier Framework yang diterjemahkan dari WPCurve.

 

Intinya sederhana:

 

Kita tinggal memasukkan 1 topik...kemudian pilih 5 (atau lebih) bentuk konten dalam sudut pandang yang berbeda dari daftar yang ada.

 

Sehingga dari 1 topik bisa jadi 5 konten.

  

File-nya berupa spreadsheet di Google Sheets. Untuk mendownload file ini silahkan klik link berikut:

  

DOWNLOAD: Content multiplier framework untuk menggandakan 1 ide topik menjadi 5 konten yang berbeda. [thrive_2step id='2439']Klik disini untuk mendownload[/thrive_2step].

 

-->

Memproses sebuah ide menjadi konten

Inti utama ini sebenarnya sudah selesai.

8 teknik di atas merupakan cara terbaik untuk menemukan ide topik konten yang benar-benar sudah populer. Jadi sebelum mulai membuat pun anda sudah yakin bahwa ini akan jadi populer.

Tapi…

Itu hanya kalau anda berhasil membuat konten yang kualitasnya lebih bagus daripada yang sudah ada.

Yang sering terjadi seperti ini:

Simpan konten yang menarik dari 1 blog

Buat artikel baru di blog sendiri

Ubah urutan poin 1, 2, 3 dst. dari konten aslinya

Tulis ulang setiap kalimatnya tanpa merubah arti

Ini dijamin tidak akan berhasil.

Memang betul bahwa artikelnya jadi ‘unik’ karena tidak sama…tapi intinya tetap sama persis.

Bayangkan:

Anda berada di kelas, 2 orang teman anda akan presentasi secara bergiliran.

Setelah teman pertama selesai, ternyata teman kedua presentasi hal yang sama persis. Yang diubah cuma urutan dan kalimatnya.

Apakah orang-orang tetap rela mendengarkan?

Tidak akan…semua orang di kelas tadi bakal protes.

Meskipun semua kalimat berbeda 100% tetapi tidak ada informasi baru yang berharga bagi pendengar/pembaca.

Jadi, beginilah cara membuat kontennya…

Setelah anda menentukan salah satu topik, temukan minimal 5 artikel terbaik dalam topik yang sama. Baca semuanya.

Perhatikan apa yang berbeda, apa kekurangannya.

Buat konten baru yang informasinya:

Baru & berbeda (bukan cuma urutan dan kalimatnya)

Jauh lebih lengkap

Lebih menarik dan mudah untuk dipahami

Panduan lebih lanjut mengenai ini dijelaskan dalam metode KTP.

Terakhir, konten sebaik apapun tidak akan pernah jadi populer apabila tidak dipromosikan. Maka dari itu pastikan anda mempromosikan konten setelah diterbitkan.

Baca juga beberapa panduan pembuatan konten ini:

Cara menulis artikel yang baik

Membuat konten unggulan

Elemen pemicu popularitas konten

Membuat judul yang efektif

sumber

roo.my.id/8-cara-menemukan-topik-konten-untuk-blog-yang-t...

 

Software gratis

 

Roo Company Ltd.

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via

 

Keyword là một trong những vấn đề quan trọng của một chiến lược SEO. Nhưng làm thế nào để có từ khóa tối ưu và phù hợp để thực hiện nó? Tất cả sẽ được Google Keyword Planner thực hiện. Vậy Google Keyword Planner là gì, anh em có thể đã biết nhưng có thể sẽ cần phải nắm rõ thêm các thông tin trong bài viết này cùng Xuyên Việt Media.

 

Google Keyword Planner là gì?

 

Theo quan điểm của Xuyên Việt Media thì dù anh em muốn làm gì cũng phải hiểu về khái niệm trước đã. Khi đó mới biết cơ bản nó là gì. Sau đó mới tìm hiểu về các thông tin có liên quan khác. Vậy Google Keyword Planner là gì?

 

Hiểu về Google Keyword Planner

 

Google Keyword Planner là công cụ miễn phí do google cung cấp cho tất cả anh em làm SEO, đặc biệt là những anh em hay chạy quảng cáo AdWords trên Google. Hiểu đơn giản thì Google Keyword Planner chính là công cụ để lập kế hoạch từ khóa. Đây là một trong những phiên bản tập trung hơn của công cụ từ khóa Google và công cụ ước tính lưu lượng truy cập của AdWords.

 

Google Keyword Planner là công cụ miễn phí để tìm kiếm từ khóa, lập kế hoạch từ khóa

 

Qua đó người dùng có thể xác định được các lượt tìm kiếm từ khóa được tính trung bình của 1 tháng trên phạm vi toàn thế giới hoặc 1 quốc gia nào đó. Đồng thời cũng sẽ biết được mức độ khó và độ cạnh tranh của từ khóa để có chiến lược SEO phù hợp.

 

Các thông tin từ Google Keyword Planner sẽ cho bạn kế hoạch phân bổ tài chính trên những chiến dịch chạy quảng cáo để chọn lọc ra bộ từ khóa phù hợp cho sản phẩm hay dịch vụ của công ty, doanh nghiệp hoặc cá nhân.

 

Vậy lợi ích của Google Keyword Planner là gì?

 

Đây sẽ là một trong những vấn đề mà nhiều anh em khá quan tâm. Lợi ích từ Google Keyword Planner là gì? Nó đem lại cho người dùng khả năng để làm gì cho các chiến lược SEO đây?

 

Thứ nhất, Hỗ trợ người dùng lập kế hoạch quảng cáo

 

Gần như anh em nào làm SEO cũng ít nhiều thực hiện việc quảng cáo để tiếp cận khách hàng. Người ta tìm ra sự khác biệt rõ rệt nhất của Google Keyword Planner và Keyword tool chính là khả năng để tối ưu cho những chiến dịch quảng cáo mất phí. Với Google Keyword Planner, người dùng có thể:

 

Chọn được phương án để tiếp cận với các từ khóa đối với những chiến dịch quảng cáo.

 

Giúp người dùng chọn được một từ khóa hoặc cũng có thể là 1 nhóm các từ khóa được thêm vào trong chiến dịch phân tích từ khóa. Hoặc cũng có thể là dùng trong chiến dịch quảng cáo trên google.

 

Công cụ này có thể giúp đưa ra dự toán cho tổng 1 chiến dịch chạy quảng cáo trên goole.

 

Anh em có thể tải dữ liệu phân tích từ khóa trên Google Keyword Planner về máy.

 

Như thế nghĩa là nó tối ưu hơn rất nhiều so với việc anh em dùng Keyword tool. Chỉ khác là đối với keyword tool nó đơn giản hơn khi tìm kiếm từ khóa thôi.

 

Google Keyword Planner có thể giúp anh em tối ưu được các chiến dịch chạy quảng cáo từ khóa

 

Thứ hai, giúp tạo ra từ khóa mới

 

Một lợi ích tiếp theo mà Google Keyword Planner mang lại cho các anh em chính là có thể tạo ra được từ khóa mới. Một trong những kỹ năng mà không phải anh em nào cũng biết về Google Keyword Planner. Đồng thời đây là một bước tiến để anh em nghiên cứu hiệu quả từ khóa hơn so với trước đây. Google Keyword Planner có thể đưa ra được 1 danh sách những từ khóa mới tối ưu hơn nếu như anh em đã có sẵn nhóm từ khóa riêng lẻ.

 

Vì keyword là một trong những vấn đề vô cùng quan trọng đối với chiến dịch quảng cáo Adword nên thông qua Google Keyword Planner anh em có thể dự đoán được nhiều thứ. Chẳng hạn như hiệu suất hoạt động của từ khóa, các loại chi phí cho từ khóa này.

 

Lợi ích của Google Keyword Planner là vô cùng nhiều. Nếu anh em nào làm SEO mà không dùng cái này thì Xuyên Việt Media bái phục. Ngoài ra thì với các dịch vụ viết bài SEO của chúng tôi, dựa theo việc nghiên cứu từ khóa này mà đưa ra định hướng cho các chiến dịch.

 

Sử dụng Google Keyword Planner như thế nào?

 

Trong phần sử dụng Google Keyword Planner này, chúng tôi có 2 vấn đề cần phải hướng dẫn anh em. Một là làm thế nào để vào được Google Keyword Planner sử dụng và 2 là sử dụng nó như thế nào. Chúng ta sẽ cùng đi qua những vấn để cụ thể dưới đây.

 

Hướng dẫn vào Google Keyword Planner

 

Muốn tìm kiếm được từ khóa ở công cụ này thì anh em sẽ cần phải truy cập được vào đó. Anh em truy cập tại đây. Sau đó khi có 1 giao diện chính hiện ra thì anh em có thể vào phần “đăng nhập”. Đăng nhập bằng cách sử dụng tài khoản gmail là được.

 

Anh em chú ý để tiện hơn trong việc sử dụng thì chuyển đổi sang tiếng Việt qua thao tác như sau: My Account nó sẽ sang 1 tab mới à Chọn Data & Personalization nằm bên phía góc trái à Tiếp tục kéo xuống và chọn General preferences for the web à Chọn Language và cuối cùng tìm Vietnamese và click vào đó là được.

 

Đăng nhập vào Google Keyword Planner

 

Sau khi anh em đã hoàn tất việc này thì tiếp theo sẽ là những bước để tìm kiếm từ khóa và lập kế hoạch từ khóa.

 

Hướng dẫn lập kế hoạch từ khóa trên Google Keyword Planner

 

Phần này Xuyên Việt Media sẽ cùng anh em đi qua những bước lập kế hoạch từ khóa. Cho những ai chưa biết thì đây là cách đơn giản để thực hiện nhưng không chú ý là sẽ gặp khó khăn. Nên tốt nhất tránh mất thời gian thì xem hướng dẫn dưới đây.

 

Bước 1: Thiết lập nên các chiến dịch quảng cáo

 

Khi đã vào được Google Keyword Planner thì bạn sẽ phải điền các thông tin để phục vụ cho chiến dịch quảng cáo. Chẳng hạn như sẽ điền về mức giá quảng cáo, tên website của anh em và các thông tin tài khoản ngân hàng… Nói chung ở phần giao diện này, anh em sẽ điền hết các thông tin cần thiết. Nếu anh em nào chỉ có mục đích tìm kiếm từ khóa thì không cần đến bước này. Còn anh em nào làm để chạy chiến dịch quảng cáo thì đừng bỏ qua nhé. Nếu không điền đầy đủ thông tin thì không được chuyển qua trang khác đâu anh em nhé.

 

Bước 2: Nghiên cứu từ khóa và lên chiến dịch từ khóa

 

Khi đã chuyển sang được trang giao diện khác thì các bạn sẽ làm bước này. Đây là bước bắt đầu lên kế hoạch nghiên cứu từ khóa đây. Các anh em nhấp vào Tool rồi vào Keyword Planner. Giống như hình minh họa bên dưới anh em nhé.

 

Khi nhập vào đó, anh em sẽ thấy công cụ hướng dẫn bạn tìm kiếm các từ khóa, bộ từ khóa phù hợp. Đơn giản là anh em sẽ nhân các danh sách với nhau để tìm từ khóa phủ định. Các công cụ còn giúp anh em lên cả kế hoạch dự toán chi phí cần thiết để sử dụng cho chiến dịch quảng cáo. Anh em có thể xem hình bên dưới.

 

Bước 3: Điền thông tin và thiết lập bộ từ khóa chính

 

Bước này khá quan trọng và anh em cũng đừng bỏ qua. Đây là một trong những bước để anh em có từ khóa đây. Click vào danh mục đầu tiên có chữ “tìm kiếm ý tưởng từ khóa và nhóm quảng cáo”. Phần này để nhập từ khóa cần đánh giá và phân tích anh em muốn. Ví dụ như “thiết kế website chuyên nghiệp”.

 

Nhập tên miền website của anh em sau đó chọn 1 danh mục sản phẩm theo lĩnh vực web mà anh em đang hướng tới. Sau đó sẽ tùy chọn mục tiêu và tệp khách hàng để nhắm tới. Anh em nhìn hình mô tả bên dưới nhé.

 

Anh em lưu ý: Ở phần khoanh vùng các mục tiêu và đối tượng thì anh em nhớ chọn Việt Nam, sau đó anh em nhập địa chỉ cần hướng tới. Sau đó click vào phần “lấy ý tưởng”. Sẽ có những liên kết được liệt kê sắp xếp theo mức độ giảm dần. Sau đó thì anh em có thể ấn vào cột “Số lần tìm kiếm trung bình hàng tháng.”

 

Ngoài ra còn cột “giá thầu được đề xuất” là số tiền được ước tính cho mỗi lần khách hàng bấm vào quảng cáo trong trường hợp anh chạy quảng cáo Adword.

 

Tóm lại là qua 3 bước tìm kiếm từ khóa trên đây với Google Keyword Planner thì anh em chắc không còn thắc mắc nhiều nữa chứ? Còn nếu chưa biết lập thì nhờ tới dịch vụ SEO tổng thể của Xuyên Việt Media, anh em sẽ được gói gọn dịch vụ này. Mà anh em đừng đừng dừng lại ở đây, sẽ còn vài thông tin bổ ích để anh em tham khảo tiếp mà chúng tôi nghĩ sẽ cần thiết đấy. Nhất là với những ai đang muốn làm tốt vấn đề từ khóa.

 

Vài công cụ tìm kiếm từ khóa khác ngoài google keyword planner

 

Ngoài google keyword planner thì anh em cũng có thể tìm kiếm từ khóa và tối ưu ở một vài những công cụ khác dưới đây như:

 

No1: Ahrefs.com

 

Đây là một trong những công cụ khá hữu hiệu anh em dân SEO cũng hay sử dụng. Đây là công cụ phân tích từ khóa rẻ nhất chỉ với 100 USD/ tháng. Đây được xem là một trong những công cụ tiêu chuẩn nhất. Nhiều người sử dụng nên anh em cũng có thể xem thử xem sao.

 

No2: Keyword.io

 

Công cụ này cho phép anh em có thể dùng miễn phí hoặc trả phí tùy ý. Nếu ai muốn tìm kiếm nhanh và không phải qua nhiều bước thì Keyword.io chính là lựa chọn hay ho nhất. Bản thân mình và nhiều anh em của Xuyên Việt Media cũng vẫn áp dụng để tìm kiếm từ khóa. Nhanh gọn và khá nhẹ nhàng. Nếu anh em muốn đầy đủ thông tin thì tìm kiếm theo hình thức trả phí cũng được. Anh em mất thêm từ 30 – 50 USD/tháng để tìm kiếm thêm những thông tin như tỷ lệ chuyển đổi, lượng tìm kiếm. Vì thường các thông tin này khi tra miễn phí sẽ bị ẩn mờ đi.

 

No3: Keywordshitter.com

 

Tiếp theo là Keywordshitter.com. Tương tự như công cụ thứ 2 bên trên Keyword.io thì Keywordshitter.com có khả năng mở rộng vốn từ khóa hơn cho anh em. Keywordshitter.com gợi ý thêm cho anh em một số từ khóa chất hơn và có thể tải được list về mà không phải đăng nhập.

 

Ngoài ra anh em có thể tìm thêm ở những công cụ khác như Ubersuggest, Soovle.com, Google Search Console hay Google Trends… Rất nhiều các công cụ để lập từ khóa cho chiến dịch quảng cáo. Tuy nhiên thì Google keyword planner vẫn được xem là tối ưu hơn và nhiều người sử dụng nhất.

 

Lời kết

 

Các anh em đã xem và thấy về Google keyword planner qua cách sử dụng, tìm kiếm từ khóa và công dụng Xuyên Việt Media đã đưa ra. Anh em có thể cân nhắc để sử dụng giúp tối ưu chiến lược từ khóa của mình. Hy vọng những chia sẻ đó sẽ giúp anh em nắm rõ hơn và nhớ theo dõi, share để các anh em khác cùng biết đến nhiều hơn. Ngoài ra anh em cần tư vấn thêm hoặc muốn sử dụng dịch vụ nào về marketing thì liên hệ theo thông tin sau:

 

Xuyên Việt Media

 

Địa chỉ: 523/11/12/12 Lê Văn Khương, Khu phố 5, Phường Hiệp Thành, Quận 12, Thành phố Hồ Chí Minh

 

Đại diện pháp luật: Trần Công Thắng

 

MST: 0315 964 953

 

Ngày cấp giấy phép: 18/10/2019

                               

xuyenvietmedia.com/blogs/google-keyword-planner-la-gi/

 

clevergizmos.com/keyword-researcher/

 

In this video, we'll discuss how to use the Google Keyword Planner for SEO, in 2018. Using the Keyword Planner for SEO is different than using it for Adwords. Because you have to know precisely which ads to click on. The Keyword Planner can be tricky to use for SEO. But its a great Keyword Research Tool, and a great free source of Long-Tail Keywords for your website!

  

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Digital Marketing Course The SEO is very MindCypress important and its importance will be maintained as the Google continues to bring changes regarding the process of evaluating the quality content so as to meet the needs of marketing strategy. With every updates, SEO adapt and learn to maintain the website ranking well in the result pages of search engine that is SERPS. Digital Marketing Course MindCypress

 

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Keyword Explorer: get the volume of the data and keywords search.

Open Site Explorer: to see the quality links so, dig into the back-links or spam that is hampering your rankings.

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4.Google Keyword Planner:

Always search for the related keywords with good search volume and for the AdWords campaign you can even get the specialized data. This tool is free to use and is even beneficial for the research data of the keywords. MindCypress

 

5.SEO Power Suite

Digital Marketing Course It is much similar to the Moz and it allows you to take more effective step to the SEO. It helps you with the different components of the strategy of the SEO tools. It is easy to use as you can extract details easily by using this tool. To have a complete look at your complete data, connect this tool to the AdWord and Google Analytics account. MindCypress

 

Digital Marketing Course You MindCypress be holding high ranking on the basis of your SEO strategy by using these Digital Marketing Course well-equipped SEO tools. IN fact, using these MindCypress tools you can easily confront and fix the errors in minimum possible time. You can improve your overall links related to the profile, establish the domain authority, organic search optimization and searching of perfect keywords suitable for the website and even your search campaign that you have paid. Digital Marketing Course MindCypress

 

www.blog.mindcypress.com/5-best-tools-for-seo-for-driving...

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