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Artist's rendering of the Lunar Module's descent and landing, possibly published January 18, 1967.

As was often the case during LEM development, this is a latter version of an earlier (1963) concept artwork, updated/modified to reflect the latest external design changes.

 

Per the above dated issuance:

 

"Apollo Moon Mission Sequence 5 -- With one

astronaut remaining in the CSM in orbit around the moon, the other two crewmen descend to the lunar surface in the Lunar Module."

 

Finally, the verso bears the same numbering format, “P-XX”, of the illustrations in this latter North American Rockwell news/press publication, with a near equivalent of this image labeled as P-27:

 

cdn2.hubspot.net/hubfs/413105/Apollo%20Press%20Kits/North...

 

The parent site to the above is also most impressive:

 

www.apollopresskits.com/apollo-presskit-directory

Credit: David Meerman Scott

 

As an aside, I do believe Mr. Scott used this photo (specifically, the far left panel) of mine in his splash page:

 

www.flickr.com/photos/146423059@N02/46528010321/in/album-...

"MEN ON THE MOON -- When America's first two-man team lands on the moon, one of their first tasks will be to obtain a sample of lunar materials as quickly as possible in event they have to make an emergency takeoff. If things go well, they will spend 25 hours on the surface, gathering up to 80 pounds of rocks, dust and other material to be put into vacuum-sealed containers. The artist's concept shows one astronaut gathering samples from a crater while his companion watches from the Lunar Module. Later, the two will roam up to 300 feet from the craft, working on a "buddy" system, to plant several measuring devices on the surface which will radio information to Earth."

 

Preceding description taken from an Associated Press caption of the same photo, which was apparently also used in a March 17, 1968 APN article, "The Moon: What We've Learned", written by Howard Benedict.

 

By 1968, I would’ve expected hand tools to have been depicted. Artistic license? Or, since it's the contingency sample that “Neil" is grabbing, the KISS principle may have been applied.

 

Gotta love those neat - literally - craters.

 

The verso bears the same numbering format, “P-XX”, of the illustrations in this latter North American Rockwell news/press publication:

 

cdn2.hubspot.net/hubfs/413105/Apollo%20Press%20Kits/North...

 

The parent site to the above is impressive:

 

www.apollopresskits.com/apollo-presskit-directory

Credit: David Meerman Scott

 

As an aside, I do believe Mr. Scott used this photo (far left panel) of mine in his splash page:

 

www.flickr.com/photos/146423059@N02/46528010321/in/album-...

A lonely lookout perched on the roof of the Hub Spot by the Des Moines River.

If you use this image in any way, shape or form, please give credit to: joshmacdonald.net

 

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Taken with a disposable film camera during one of my first trips to Moscow in 1999.

 

Info about the sculptor:

en.wikipedia.org/wiki/Vera_Mukhina

 

Anyone know when this sculpture will reopen? It's been down for at least 3 years now... :(

 

A few other views:

www.flickr.com/photos/calain/78784539/

www.flickr.com/photos/atbaker/87281266

 

Used here:

blog.hubspot.com/blog/tabid/6307/bid/5928/Why-You-Should-...

marketing cartoon about the madness of social media and blogging.

Die Besten von Buffer

- Top 100 Blogs zu kuratieren für Social Media Power-User ...

  

Die Besten von Buffer - Suchen Sie nach einigen frischen Inhalt zu kuratieren und Anteil auf Social Media? Es ist da draußen - in den Spaten! Fast zu viele Spaten, nicht wahr?

 

Mit so vielen Blogs zur Auswahl, kann die Herausforderung manchmal Flip von Inhalten zu finden, um die Wahl zu teilen, die Inhalte zu teilen. Wir würden gerne helfen.

 

Die Besten von Buffer - Bei Buffer, haben wir Glück, einige Daten für die beliebtesten Blogs zu haben, die gelesen werden, geliebt und geteilt durch Social-Media-Power-User.

 

Im Buffer Produkt können Sie verbinden RSS-Feeds zu Ihrem Profil, so dass alle die neuesten Beiträge von Ihrem Lieblings-Blogs direkt in Ihr Armaturenbrett gezogen werden, wo Sie wählen, und wählen können, welche zur Warteschlange hinzuzufügen.

 

Die Besten von Buffer - Keen zu hören, die Blogs zu den meisten abonniert? Hier ist die komplette Liste der Top-100 RSS-Feeds, die in Puffer angeschlossen sind. Hoffe, dass Sie etwas frische Inspiration und Ideen finden Sie hier! Die Top 100 Blogs zu kuratieren für Social Media Power-User.

 

Hier ist die Liste der Top 100 von Buffer Kunden verwendet Feeds. Es ist eine großartige Mischung aus Marketing, Technologie, Nachrichten, Gesundheit und ein bisschen Spaß, auch!

 

Die Besten von Buffer - Wenn Sie würden aufgeregt irgendetwas davon auf Ihre Buffer Profil hinzuzufügen oder zu Feeds zum ersten Mal ausprobieren, scrollen Sie nach unten für ein paar Informationen darüber, wie das alles funktioniert.

 

- 1. Puffer Social Blog - 2691 Feeds 2. Mashable - 2620 3. Inc.com - 2205 4. TechCrunch - 1.886 5. Social Media Examiner - 1643 6. Entrepreneur - 1.230 7. Fast Company - 1106 8. HubSpot Marketing-Blog - 1067 9. WIRED - 998 10. Lifehacker - 846 12. Copyblogger - 835 13. Seth Godin Blog - 796 14. Venture - 699 15. Harvard Business Review 691 16. Moz Blog - 672 17. Content Marketing Institute - 590 18. The Huffington Post - 572 19. Forbes - Unternehmer - 571 20 Search Engine Land - 551 21 Forbes Echtzeit - 512 22 Schnell Sprout - 512 23 Business Insider - 505 24. The Verge - 474 25 Lifehack - 471 26 . The Next Web - 469 27. Marketing-Land - 445 28. Engadget - 421 29. Alltop -417 30. Marketingprofs - 394 31 WebMD Health - 376 32. Smashing Magazine - 372 33. Social Media Today - 371 34. Suchmaschine Journal - 340 35. Jeff Bullas Blog - 326 36. Die Kissmetrics-Marketing-Blog - 321 37. Michael Hyatt - 301 38. Small Business Trends - 300 39. Gehirn Nachlese - 295 40. Co.Design - 287 41. NYT - 287 42 Forbes Tech -. 278 43. Gizmodo - 268 44. Hacker News - 264 45. Buffer Open Blog - 263 46. MindBodyGreen - 252 47. zen Gewohnheiten - 250 48. The Daily Muse - 241 49. Forbes - Geschäft - 232 50. überzeugen und Rechnen - 226 51. ProBlogger - 218 52. Forbes - Leadership - 209 53. TEDTalks (Video) - 204 54. CNNMoney.com - 203 55. HubSpot Angebote Blog - 202 56. Apartment Therapy - 199 57. Digitale Trends - 191 58. Health.com - 188 59. Econsultancy -184 60. Unbounce -181 61. Forbes - Social Media -180 62. BBC News - Technik - 180 63. Marketo-Marketing-Blog - 175 64. BuzzFeed - 175 65 Sprout Social -1 72 66 Webdesignerin Depot - 171 67. Twitter Blog - 170 68 -169 Businessweek 69. 99U - 169 70. Online-Marketing-Blog - TopRank 168 71. Re / code - 167 72. Digiday - 167 73. PopSugar Fitness - 162 74. Forbes - Immobilien-162 75. CNN.com -158 76. Hootsuite Blog -158 77. der Blog von Autor Tim Ferriss -157 78. Die Stadt Calgary Newsroom - 157 79. Geschäfts 2 Community - 155 80. Der Smart Passive Income-Blog - 154 81. Jon Loomer - 152 82. Addicted 2 Erfolg - 147 83. Houzz- 145 84. Wählen Sie das Gehirn -142 85. {wachsen} -141 86. RazorSocial -139 87. NYT Technologie -135 88. Wall Street Journal News -129 89. Ars Technica -129 90. Peta Pixel -126 91. A List Apart -126 92. Shopify Blog -125 93. Die Positivität Blog -125 94. KeepInspiring.me -123 95. Simplifying der Markt -118 96. Feedly Blog - 117 97. CIO - 117 98. Mark und Angel Hack Life - 113 99. Huffington Post: Gesundes Leben - 113 100. Kleine Buddha - 113

 

Die Besten von Buffer - Fügen Sie Ihre erste Feed in zwei Mausklicks Feeds sind alle bereit für dich!

 

Die Besten von Buffer - Melden Sie sich bei Ihrem Konto Buffer finden Sie auf der Tab Feeds, und starten Sie die Suche und den Austausch von Ihren bevorzugten Websites. Feeds sind nur zwei Klicks entfernt. Sie können es jetzt versuchen.

Top 100 Blogs (Video)

  

Originalversion

Looking for some fresh content to curate and share on social media?

 

It’s out there — in spades!

 

Almost too many spades, right? With so many blogs to choose from, the challenge can sometimes flip from finding content to share to choosing which content to share.

 

We’d love to help.

 

At Buffer, we’re lucky to have some data on the most popular blogs that are read, loved, and shared by social media power users. In the Buffer product, you can connect RSS feeds to your profile so that all the latest posts from your favorite blogs are pulled directly into your dashboard where you can pick and choose which to add to your queue.

 

Keen to hear which blogs are subscribed to most?

 

Here’s the complete list of the top 100 RSS feeds that have been connected in Buffer. Hope you find some fresh inspiration and ideas here!

  

The Top 100 Blogs to Curate for Social Media Power Users

Here’s the list of the top 100 feeds used by Buffer customers. It’s a great mix of marketing, technology, news, health, and a bit of fun, too!

 

If you’d be excited to add any of these to your Buffer profile or to try out Feeds for the first time, scroll to the bottom for some info on how it all works.

 

1. Buffer’s Social blog – 2,691 Feeds

  

2. Mashable – 2,620

 

3. Inc.com – 2,205

 

4. TechCrunch – 1,886

 

5. Social Media Examiner – 1,643

 

6. Entrepreneur – 1,230

 

7. Fast Company – 1,106

 

8. HubSpot’s marketing blog – 1,067

 

9. WIRED – 998

 

10. Lifehacker – 846

 

12. Copyblogger – 835

 

13. Seth Godin’s Blog – 796

 

14. VentureBeat – 699

 

15. Harvard Business Review– 691

16. Moz Blog – 672

  

17. Content Marketing Institute – 590

 

18. The Huffington Post – 572

 

19. Forbes – Entrepreneurs – 571

 

20. Search Engine Land – 551

 

21. Forbes Real Time – 512

 

22. Quick Sprout – 512

 

23. Business Insider – 505

 

24. The Verge – 474

 

25. Lifehack – 471

 

26. The Next Web – 469

 

27. Marketing Land – 445

 

28. Engadget – 421

 

29. Alltop –417

 

30. MarketingProfs – 394

 

31. WebMD Health – 376

32. Smashing Magazine – 372

  

33. Social Media Today – 371

 

34. Search Engine Journal – 340

 

35. Jeff Bullas’s Blog – 326

 

36. The Kissmetrics Marketing Blog – 321

 

37. Michael Hyatt – 301

 

38. Small Business Trends – 300

 

39. Brain Pickings – 295

 

40. Co.Design – 287

 

41. NYT – 287

 

42. Forbes Tech – 278

 

43. Gizmodo – 268

 

44. Hacker News – 264

45. Buffer’s Open blog – 263

  

46. MindBodyGreen – 252

 

47. zen habits – 250

 

48. The Daily Muse – 241

 

49. Forbes – Business – 232

 

50. Convince and Convert – 226

 

51. ProBlogger – 218

 

52. Forbes – Leadership – 209

 

53. TEDTalks (video)– 204

 

54. CNNMoney.com – 203

55. HubSpot Sales Blog – 202

  

56. Apartment Therapy – 199

 

57. Digital Trends – 191

 

58. Health.com – 188

 

59. Econsultancy –184

 

60. Unbounce –181

 

61. Forbes – Social Media –180

 

62. BBC News – Technology – 180

 

63. Marketo Marketing Blog – 175

 

64. BuzzFeed – 175

 

65. Sprout Social –1 72

 

66. Webdesigner Depot – 171

 

67. Twitter Blog – 170

 

68. Businessweek –169

69. 99U – 169

  

70. Online Marketing Blog – TopRank 168

 

71. Re/code – 167

 

72. Digiday – 167

 

73. POPSUGAR Fitness – 162

 

74. Forbes – Real Estate–162

 

75. CNN.com –158

 

76. Hootsuite Blog –158

77. The Blog of Author Tim Ferriss –157

  

78. The City of Calgary Newsroom – 157

 

79. Business 2 Community – 155

 

80. The Smart Passive Income Blog – 154

 

81. Jon Loomer – 152

 

82. Addicted 2 Success – 147

 

83. Houzz– 145

 

84. Pick the Brain –142

 

85. {grow} –141

 

86. RazorSocial –139

87. NYT Technology –135

  

88. Wall Street Journal News –129

 

89. Ars Technica –129

 

90. Peta Pixel –126

 

91. A List Apart –126

 

92. Shopify blog –125

 

93. The Positivity Blog –125

 

94. KeepInspiring.me –123

 

95. Simplifying the Market –118

 

96. Feedly Blog – 117

 

97. CIO – 117

 

98. Mark and Angel Hack Life – 113

 

99. Huffington Post: Healthy Living – 113

 

100. Tiny Buddha – 113

Add your first feed in two quick clicks

Feeds are all ready for you!

 

Log in to your Buffer account, visit the Feeds tab, and start searching and sharing from your favorite sites. Feeds are just two clicks away. You can give it a try right now.

 

Quelle: The Top 100 Blogs to Curate for Social Media Power Users - The Buffer Blog web1295.fge1.5hosting.com/webapps/webapp_3447/die-besten-...

Insights and Musings on the Business of Software

Dharmesh Shah – CTO of HubSpot

businessofsoftware.org/

A humorous marketing cartoon about making friends and connections in different social media websites - LinkedIn, Facebook and Twitter.

Think about the last time you were looking for something on the internet?

 

How did you find what you were looking for?

 

Because 93% of all online experiences begin with a search engine like Google, ranking high on SERP is PRETTY MUCH essential to driving more sales and staying on the minds of your readers.

 

A recent research study by Hubspot, it was revealed that 75% of users don’t even crawl past the first page of their search results.

 

This is why smart marketers are now spending more on SEO as it enhances their websites and makes it better for the users. Optimized websites focused on delivering a quality experience are now heavily rewarded by Google.

 

For example, Belden Brick Company in Ohio was able to increase their website visits by over 85% in less than a year by using these methods! They created a new lead generation campaign and added a global header and footer for their clients that added new products and kept their website cohesive and updated at all times.

 

Let’s go over more reasons why you should consider doubling down on SEO in 2019.

 

BEING IN ALIGNMENT WITH SEARCHER’S INTENT

 

SEO allows you to know your users’ search intent. This comes handy when creating pages that drive organic traffic.

 

CoSchedule saw a 594% rise in traffic when they aligned SEO content strategy with searcher intent.

 

Tools like Google Analytics can help you understand what your target searcher's intent is. The game is on once you know what your users are looking for.

 

KEYWORDS ARE STILL RELEVANT

 

It's not that keywords are not important anymore, just that they are used differently than they used to be. Stuffing keywords and simply throwing them at random places is a thing of the past, and Google may also penalize you for it.

 

Relevant keywords will get you more qualified traffic. Meaning you convert more even if your website has fewer visitors.

 

With extensive keyword research, Maldive Travellers’ increased the number of per day visitors by over 40%. Using the right combination of long tail keywords also brought more returning customers to the website.

 

Remember that Google makes frequent algorithm updates not to be hard on website owners. They are simply trying to create a better experience for their users. Which is why you need an ever evolving perspective on SEO to keep up with these changes.

  

FOCUS ON A MORE EXPERIENCE-CENTRIC WEB

 

User behavior is now trending towards a more immersive and informative approach. Many companies are now investing in PWAs and AMPs to provide their users with a seamless browsing experience.

 

Complete Plumbing Resource used SEO to promote their brand online to customers. Having quite a few products to showcase, they created a user-friendly website. The company saw an increase in total sales by over 2000%. Not only this, their overall organic traffic and leads also had upward moving graphs.

 

Google understands and values a good experience for users. Things like load speed, a clean and organized design, mobile responsiveness, bounce rate, and more all play a significant role.

 

Therefore, you shouldn’t just work on improving your website for a higher conversion rate. Working on the user experience will actually get you more traffic per Google! This is why SEO is so important - the impacts can be felt in many parts of your traffic and sales funnels.

  

WELCOMING REAL SPEECH PATTERNS

 

More and more people are now trying to access voice search options and incorporating real speech patterns into keywords.

 

These natural patterns of speech are vital to SEO as mobile searchability is becoming more widespread. And another reason for both short and long-tail keywords to mimic real speech patterns.

 

SEO is definitely important, but let's just say that the rules of playing the game have changed. Search engines are now focusing on giving users a valuable experience, so the more optimized your website is, the better chances you have of succeeding.

 

If we are considering the relevance of SEO in 2019, we’d argue that it’s actually more important than ever before. As search engines get smarter, they are always rewarding the better websites.

 

Remember that Google is also a business and that too a very successful one. If it fails to provide relevant search results, people wouldn’t use it.

 

Solid SEO practices make sure that your brand is found organically. Businesses need to understand exactly how and why Search Engine Optimization is changing, and what they need to do to keep up with these changes

 

Looking for new SEO Strategies for 2019? We will be coming out with more detailed SEO strategy videos in 2019.

 

Subscribe and stay tuned for more videos to help you succeed in business.

  

 

HubSpot Marketing Software Certification Answers 2018 PDF Download, this certification demonstrates your proficiency in the theory and practice of inbound. It tests your knowledge of inbound best practices and your ability to apply those practices using HubSpot to achieve measurable results.

 

Get Certified in HubSpot Marketing Software Certification Now!

 

True or false? The Marketing Hub uses shared contact information with the Sales Hub and Service Hub via the CRM contacts database.

 

True

 

False

 

Which of the following metrics are marketing teams NOT likely to report on?

 

Monthly website traffic

 

Rate of visitors converted to contacts

 

Rate of contacts qualified to be handed over to sales

 

Individual sales users’ monthly quota

 

True or false? The more completely you use the Marketing Hub, the better the individual tools can help you.

 

True

 

False

   

Keeping your database healthy and up to date should always be a priority so that you can create powerful and ___________.

 

contextual conversationsCMS

 

content conversations

 

contextual pillar pages

 

outbound conversations

 

True or false? When importing contacts, HubSpot automatically searches for matches with your spreadsheet columns and pairs your existing properties, such as first name and last name.

 

True

 

False

 

True or false? Buyer personas are non-fictional case study examples of your most successful customer.

 

True

 

False

 

True or false? When creating buyer personas, consider creating a different persona based on job function. Grouping buyer personas together by the goal or challenge they’re trying to overcome won’t be detailed enough to know who you’re talking to.

 

True

 

False

 

Fill in the blank: When linking your topic cluster together, it’s critical that you __________.

 

link all subtopics to the pillar page

 

only link the top 20 performing subtopics to the pillar page

 

link the pillar page to all relevant subtopics

 

A and C

 

B and C

 

True or false? The higher your DA, the easier it should be for your topic clusters to rank.

 

True

 

False

 

True or false? Only reference the core topic on your pillar page. Using synonyms of your core topic will confuse search engines on how to best rank this page.

 

True

 

False

 

Which type of pillar page is in the form of an ungated guide or ebook?

 

Resource pillar page

 

Guide-type pillar page

 

Information-based pillar page

 

10x content pillar page

 

All of the following are examples of SMART goals EXCEPT:

 

Have 30% of your marketing leads attend an upcoming webinar.

 

Have thought leaders contribute to an upcoming ebook.

 

Increase sales qualified leads by 20% by the end of the year.

 

Generate 10 customers within the first week of an upcoming product launch.

 

True or false? Every time you publish a blog post, you’re creating a new, unique page for your website.

 

True

 

False

 

Fill in the blank: For distraction-free editing, click ___________.

 

Zen Mode

 

Text-Only Mode

 

Draft Mode

 

Inline Edit Mode

 

Fill in the blank: To preview your post, click __________.

 

a – Zen mode

 

b – The read more separator

 

c – The eye icon

 

d – There is no preview mode

 

True or false? Big companies require complex page templates.

 

True

 

False

 

True or false? Logos are always global content and can’t be swapped out on individual pages.

 

True

 

False

 

How does a landing page typically gather information about site visitors?

 

a – Using a meetings link

 

b – Using a CTA

 

c – Using an email

 

d -Using a form

 

True or false? Pillar pages make landing pages obsolete.

 

True

 

False

 

What are the key components of a landing page?

 

Copy, form, content offer

 

Headline, chatbot, form, video

 

Headline, copy, form, image

 

Copy, form, video, content

 

What is a call-to-action button?

 

a – A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

 

b – A pop-up form

 

c – A snippet of text that Google serves on a search engine results page (SERP)

 

d – Anybody your company communicates with in the course of doing business

 

Why should your call-to-action contain action-oriented language?

 

Because Jorie said so.

 

A call-to-action should inspire your visitors to take an action.

 

You don’t want a visitor to have to think too hard about what they can expect when clicking a button.

 

B and C

 

You should base the design of your CTA on the following:

 

Your buyer persona’s preferences

 

Your brand

 

Accessibility

 

A, B, and C

 

Why should you limit the number of form fields you use on your form?

 

Trick question! You should ask for all of a contact’s information up front so you can personalize every conversation moving forward.

 

The information you ask for should be a fair exchange for the content you’re offering.

 

Nobody has time to fill out a long form.

 

Short forms show that you don’t really want to learn more about a prospect.

 

Your form submission rate tracks:

 

a – The total number of views for all the pages your form appears on that also have your HubSpot tracking code on them

 

b – The total number of submissions divided by the total number of views for the form

 

c – The total number of times the form has been submitted across all your pages

 

d – The total number of times your form appears across all your pages

 

What is a lead flow?

 

a – A pop-up form

 

b – A bot programmed to chat with prospects conversationally

 

c – A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer

 

d – An ungated piece of content

 

How can a lead flow supplement a visitor’s experience?

 

a – By interrupting a visitor browsing irrelevant content

 

b – By providing additional content or value

 

c – By redirecting users to an interesting offer or asset

 

d – By collecting information that can help you immediately personalize a visitor’s experience

 

Lead flows are best suited to which stage of the buyer’s journey?

 

Awareness

 

Consideration

 

Decision

 

All stages of the buyer’s journey

 

You can filter your HubSpot social inbox in a variety of ways. Which one is NOT one of them?

 

a – By the accounts you want to see engagements from

 

b – By going to Twitter to see the lists you’ve created in HubSpot

 

c – By conversations, so you can respond to audience comments

 

d – By interactions or click-like engagements with content that has been published in HubSpot

 

What is a Twitter stream?

 

a – A contact list of followers you acquired from Twitter

 

b – A data list of keywords to monitor that appears after uploading a list of your Twitter contacts

 

c – A display of tweets that you developed in the social inbox to promote a specific campaign

 

d – A display of tweets that match pre-defined, saved searches on specific criteria

 

What are the three types of segments you can create in HubSpot?

 

Saved filters, active lists, active filters

 

Static filters, active lists, active filters

 

Static filters, static lists, opted-out filters

 

Saved filters, active lists, static lists

 

True or false? Common uses for active lists include sending unique marketing emails based on each contact’s behavior and properties.

 

True

 

False

 

The analyze tab for your marketing emails is most commonly used to __________.

 

report on your individual marketing emails

 

review emails before sending them out

 

optimize your marketing emails

 

analyze your email marketing channel as a whole

 

True or false? Your email channel works with your other conversational channels to help create conversations and experiences with the people you’re connecting with.

 

True

 

False

 

True or false? Marketing automation is ONLY used to automate your marketing actions.

 

True

 

False

 

_________ workflows will operate once a contact meets the enrollment triggers of that workflow.

 

a – Start from scratch

 

b – Center on a date

 

c – Center on a date property

 

d – Center on a sales date property

 

True or false? A session expires after 30 minutes of activity.

 

True

 

False

 

How does HubSpot calculate the source of a visitor to your site?

 

a – Using the initial URL a visitor uses when first landing on your site

 

b – Using the final URL a visitor uses when leaving your site

 

c – Using their social media profiles to contextualize their favorite platforms

 

d – Using Google Analytics

 

What is the reporting library?

 

A resource that offers dozens of canned reports built around marketing best practices

 

A reporting add-on feature you can buy for an additional $300 a month

 

Dozens of canned reports that help you dig a little deeper into your data — only currently available to HubSpot Admins

 

The section of your public library where HubSpot developers sit when creating the HubSpot reporting tools

 

When determining buyer personas, which type of information is most important to capture?

 

Psychographic information

 

Demographic information

 

Both are equal

 

Neither. Your buyer personas are actual customers you’ve worked with.

 

Which of the following are campaign metrics that can be tracked in HubSpot?

 

Influenced contacts

 

Closed deals

 

New contacts (first touch)

 

A, B, and C

 

Which sentence best describes the relationship between templates and pages?

 

Templates and pages are the same thing.

 

To create a page, a marketer must first build a new template using the design manager.

 

Pages and templates are unrelated.

 

Pages are created from templates, which can be built in the design manager or downloaded from the marketplace.

 

Which statement about selecting marketplace templates is most accurate?

 

Any template in the marketplace will be a great fit for your content.

 

A web developer is recommended for best results.

 

Learning to select the best templates for your needs can help your organization build great pages faster.

 

The most important consideration when selecting templates is brand alignment.

 

You can create a call-to-action to align with which stage of the buyer’s journey?

 

Awareness

 

Consideration

 

Decision

 

A, B, and C

 

True or false? Forms are dead.

 

True

 

False

 

True or false? All scheduled social posts can be attached to an existing HubSpot campaign, or you can create a new campaign with your post.

 

True

 

False

 

The definition of __________ is the software that exists with the goal of automating your marketing actions.

 

Sales automation

 

Marketing automation

 

Sequence automation

 

Productivity automation

 

There are three types of workflows you can create in HubSpot. What are they?

 

a – Start from scratch, Center on a sales date, and Center on a date property

 

b – Start from scratch, Center on a marketing date, and Center on a date property

 

c – Start from scratch, Center on a date, and Center on a date property

 

d – Start from a contact property, Center on a date, and Center on a date property

 

Fill in the blank: To get started with adding a buyer persona in HubSpot, look for the __________ on your dashboard.

 

Smart List report

 

Sources report

 

Conversations report

 

Top Personas report

 

True or false? You can collaborate with your team when drafting a blog post in edit mode.

 

True

 

False

 

Where should you consider inserting calls-to-action throughout your blog post?

 

Text-based call-to-action at the top

 

Image-based call-to-action at the top

 

At least one call-to-action per three paragraphs of text

 

A and B

 

A, B, and C

 

True or false? A list and a report in HubSpot accomplish the same actions and goals.

 

True

 

False

   

Marketing Hub users will frequently use which of the following menus in HubSpot?

 

Marketing

 

Reports

 

Contacts

 

Automation

 

All of the above

 

Which of the following options reflects the correct sequence for establishing goals with your team?

 

Specify Tactics -> Define Business Goals -> Identify Indicators of Success (KPIs)

 

Identify Indicators of Success (KPIs) -> Define Business Goals -> Specify Tactics

 

Define Business Goals -> Specify Tactics -> Identify Indicators of Success (KPIs)

 

Identify Indicators of Success (KPIs) -> Specify Tactics -> Define Business Goals

 

Define Business Goals -> Identify Indicators of Success (KPIs) -> Specify Tactics

 

What is the definition of contact management?

 

a – A strategy that focuses on using only a marketing software to easily store and source a contact’s information, including their name, contact history, email information, and more

 

b – A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more

 

c – A strategy that focuses on using a software program to easily store and source company information specific to making a deal in HubSpot CRM

 

d – A strategy that focuses on dividing marketing and sales to separate contact information and store it separately in a software platform.

 

________ software is the foundation for storing all the information you have on the humans you’re connecting and building trust with.

 

a – CMS

 

b – CMC

 

c – CRM

 

d – CMR

 

Which parts of your organization can benefit from buyer personas?

 

Marketing team

 

Sales team

 

Services team

 

A and B

 

A, B, and C

 

Most organizations target how many buyer personas?

 

1–2

 

3–5

 

6–10

 

At least 10

 

All of the following are components of a topic cluster EXCEPT:

 

Core topics, which will take the shape of your pillar page

 

Subtopics, such as blog posts or videos

 

Distribution channels, such as YouTube or Twitter

 

Internal hyperlinks

 

All of the following are examples of on-page SEO best practices to consider when optimizing your pillar page EXCEPT:

 

a – The core topic is featured in the URL

 

b – The core topic is featured in the H1

 

c – The core topic is featured in a video at the top of the page

 

d – The core topic is featured in the image alt text

 

All of the following are ways you can report on a campaign EXCEPT:

 

In the campaign itself

 

In campaign analytics, under the reporting tool

 

Both of the above

 

None of the above: Campaign reporting is a default option in the marketing dashboard

 

All of the following are examples of how you can export campaign data EXCEPT:

 

a – XLSX

 

b – XLS

 

c – PDF

 

d – CSV

 

All of the following are tools you can connect to a HubSpot campaign EXCEPT:

 

Blog

 

Form

 

Content strategy

 

Email

 

True or false? You have up to one week to edit the name of a campaign.

 

True

 

False

 

What type of file can you import in draft mode instead of starting a blog post from scratch?

 

Word doc

 

Google doc

 

Evernote file

 

PDF

 

Which of the following tasks can be performed in settings?

 

Managing navigation

 

Setting a logo

 

Choosing system pages

 

Setting a favicon

 

All of the above

 

Which sentence best describes collaboration in the CMS?

 

The HubSpot CMS should only be used by one person at a time.

 

Delegation and organization are integral to managing web assets in the HubSpot CMS.

 

The HubSpot CMS automates collaboration so you don’t have to worry about it.

 

Marketers should defer to developers when it comes to CMS decisions.

 

What are the elements of a traditional conversion path?

 

Chatbot, live chat, messaging app

 

Landing page, form, chatbot

 

Landing page, form, CTA, thank you page

 

Thank you page, messaging app, CTA, landing page

 

When should you ungate content?

 

Contextually — ungate content when it makes the most sense for your business.

 

Always — forms are dead.

 

Never — pillar pages are a fad.

 

To gate or ungate is an illusion.

 

Why is it considered a best practice to include an image or video on a landing page?

 

a – Images give visitors a tangible idea of what they’ll receive.

 

b – Images make landing pages much more visually dynamic.

 

c – Images can tell complex stories faster than words can.

 

d – A, B, and C

 

What are/is the area(s) you need to consider when building a call-to-action?

 

Visuals

 

Copy

 

Location

 

A, B, and C

 

A call-to-action button is also known as a:

 

a – ATC

 

b – CTA

 

c – CAT

 

d – TAC

 

True or false? You can use your HubSpot CTAs in externally hosted content.

 

True

 

False

 

True or false? You should always disable cookie tracking on forms, unless you have a specific use case in mind.

 

True

 

False

 

What is a form submission notification?

 

A notification that your form has successfully published to your site

 

The code you use to embed your HubSpot form externally

 

A notification that is emailed to a set list of recipients when a visitor submits a form

 

The HubSpot tracking code installed to track and store your form submission data in your CRM

 

Where is information collected by your form submissions stored in HubSpot?

 

Buyer personas

 

Your reports home

 

Deal records

 

Contact records

 

What is the advantage of using a form?

 

Forms help you gauge how interesting a piece of content is to your target audience.

 

Forms can help you disqualify leads.

 

With forms collecting information for you, you no longer need to talk to sales.

 

Form submissions can be used to boost the vanity metrics of your site.

 

What’s the difference between a form and a lead flow?

 

Experience — forms are inbound. Lead flows are outbound.

 

Location — forms only exist on landing pages. Lead flows only exist on pillar pages.

 

Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Lead flows are only used in the decision stage of the buyer’s journey.

 

Experience — lead flows are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.

 

What are the two most important things to keep in mind when developing a HubSpot social media strategy? Choose two:

 

Using a free tool to develop great content

 

Knowing your buyer persona

 

Mapping your business goals to social objectives

 

Adding social media links to your website header and footer

 

Connecting your social media accounts in email

 

What is the definition of segmentation?

 

Creating filters for your contacts based on similarities

 

Creating a segment based on buyer personas

 

Breaking up your contacts into smaller groups of similar people

 

Creating a static list based on an imported list of contacts

 

What are three examples of segments that every business should ideally have?

 

Subscribers, leads, customers

 

Leads, prospects, opted-out customers

 

Subscribers, customers, users

 

Unsubscribers, users, customers

 

Quickly viewing a segment of your database right from the contacts, companies, deals, or tickets dashboard is an example of which type of segment?

 

Active list

 

Saved filter

 

Static list

 

Saved list

 

True or false? You can test your marketing emails in different email clients from within the email editor.

 

True

 

False

 

When drafting an email, why would you enable a web version of your email?

 

Enabling a web version of your email gives recipients the option to open the email in a web browser if their email client doesn’t render it correctly.

 

Enabling a web version of your email helps you create SEO with your email copy.

 

Some email clients require a web version to render marketing emails.

 

You should not enable a web version of your email. This is not a best practice.

 

True or false? You can set a workflow goal on the main workflows dashboard.

 

True

 

False

 

When should you report on your marketing campaign performance?

 

Before a campaign

 

After a campaign

 

Throughout a campaign

 

Never

 

What is key to the success of your reporting?

 

Setting the right goals

 

Identifying the correct success metrics

 

Having the correct analytics in place

 

A, B, and C

 

What is a session?

 

a – A session tracks if the HubSpot tracking code has loaded on a page.

 

b – A session tracks all the interactions a visitor is having across your site until they have been inactive for 30 minutes or more.

 

c – A session is anytime a visitor reaches your site from somewhere outside of your website domain.

 

d – A session is anytime a visitor shares one of your pages on social media.

 

True or false? Choosing to not use the Marketing Hub blog tool to host your blog will make your Marketing Hub campaign reporting less comprehensive.

 

True

 

False

 

Which is NOT an example of demographic information that can help bring value to your buyer persona research?

 

Age range

 

Geographical location

 

Shoe size

 

Income range

 

Fill in the blank: Strive to choose a core topic with a monthly search volume that’s at least __________.

 

20

 

300

 

800

 

1,500

 

True or false? All assets should be built before creating a campaign.

 

True

 

False

 

Which of the following is a feature available to you in draft mode?

 

Adding a call-to-action

 

Italicizing text

 

Inserting an H2 or H3 header

 

Calling out a quoted sentence

 

True or false? When creating a new page in the CMS, it’s important to choose your title carefully since it will automatically become the HTML title of the published web page.

 

True

 

False

 

What is a landing page?

 

A single page that covers all aspects of the topic, with room for more in-depth reporting

 

A pop-up form

 

The page typically encountered first on a website that usually contains links to the other pages of the site

 

Website pages that are designed to convert visitors into leads

 

In the HubSpot email dashboard, there are two types of tabs that give you more insight into how your emails are performing. What are they?

 

Manage and Report

 

Manage and Analyze

 

Post-Send Details and Report

 

Analyze and Report

 

What are the three ways you can add recipients to your marketing emails?

 

a – Add a list of contacts, add individual contacts, or save the email as a sales email.

 

b – Add a list of contacts, add individual contacts, or save the email as a services email.

 

c – Add a list of contacts, add individual contacts, or save the email for automation.

 

d – Add individual contacts, save the email for automation, or save the email as a transactional email.

 

What were the original stages of the inbound marketing methodology?

 

Get Found, Close, Analyze

 

Get Found, Convert, Analyze

 

Convert, Close, Delight

 

Convert, Delight, Analyze

 

Which of the following should you do before setting new KPI goals?

 

Identify current performance for your KPIs.

 

Create a project plan to meet your goals.

 

Identify your areas of opportunity.

 

All of the above

 

True or false? You can import contacts into HubSpot that are opted-out of communication.

 

True

 

False

 

True or false? Lead flows are outbound.

 

True

 

False

 

A(n) _______ list can help you gain an understanding of contacts who met a certain criteria on a particular date. Then you can look back at that list later and see contacts who may no longer meet the criteria.

 

static

 

active

 

filtered

 

Moving

 

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In the inaugural episode of Marketers Talking Marketing Over Coffee, we have Rand Fishkin, the Founder and Wizard of Moz. For over 15 years, Rand has been a pioneer in the SEO industry, being a voice and sharing his observations when no one else did. We spoke to him to gain some of those insights.

   

Video Transcription

 

Adam Heitzman: Hello everyone, welcome to Marketers Talking Marketing Over Coffee. I’m pleased to have Rand Fishkin as our inaugural guest. Rand is the founder of Moz and a thought leader in the digital marketing space, and has been for the last 10-15 years.

 

Rand, thank you so much for being here today. I’m very excited to have you. Many marketers know who you are, but for those that don’t can you give me a brief introduction about yourself?

 

Rand Fishkin: Sure. Thanks for having me, Adam. Glad to be here.

 

So, I started a company that eventually would be called Moz. Started that company back in 2003 with my mom, Gillian, and over the next 10 years/15 years that company became one of the fastest growing softwares and service marketing companies, certainly in North America, maybe in the world. And then, a few years ago I stepped down as CEO. And for the next couple of months I’m still an individual contributor at Moz to product strategy and marketing those kinds of things. And, then I’ll actually be starting a new company in a couple of months here.

 

And, I’ve done a bunch of other things, I’ve co-founded Inbound.org with Dharmesh Shah from HubSpot. And, a lot of folks know me from Twitter and from my personal blog, as well as lots of speaking events and travel around the world.

 

Adam Heitzman: Awesome. Well, you know the purpose of creating this particular video series in general was really, with social media out there, and there’s so much noise, it’s often difficult for brand new marketers that are just coming in to, not only the digital marketing space, but the marketing space as a whole to identify and learn from true experts. There are a lot of people that come out and say, “Hey we’re an expert.” And, you never know who to believe and who not to believe.

 

So, kind of what the premise of this video series is, is to interview well-known thought leaders in the industry, so that we can provide that resource to those newfound marketers.

 

Rand Fishkin: Sure, sure, that makes sense. I don’t know if I’m an expert, but I’ve made many, many mistakes and hopefully I can help folks not make the same ones I have.

 

Adam Heitzman: Well, great. My first question for you, and it’s one I’ve always kind of wondered myself having followed you for so long: Who would you consider to be your single biggest influencer as a marketer?

 

Rand Fishkin: Oh, gosh. That was a great question. I think probably … it’s hard to say that it’s not family, right?

 

I think, in my case, probably my biggest influencer in my life is Geraldine, my wife. And, that certainly had a big impact on me professionally as well. But, outside of that, in the professional space, I think one of the people that I followed very early in my career and for a long time, and then have had a sort of friendly acquaintanceship with over the last few years is Seth Godin.

 

And, he and I share a lot of beliefs of how marketing can and should work, right? That relationships are there to be earned. That, one of the best ways to sell is to not sell anything, that being unique and having uniqueness as part of your product and brand is a wonderful way to stand out. And that building a small and passionate tribe is more powerful than having a big audience that doesn’t care much about you.

 

Adam Heitzman: Sure.

 

Rand Fishkin: So, there’s a lot of ethos-sharing that he and I have.

 

Adam Heitzman: Right. And that makes a lot of sense. And, you know honestly, Seth is somebody obviously that I follow a great deal about. I guess he just recently did a keynote speaking event, and I can’t remember the event was, and he spoke to a lot of those same concepts that you just mentioned. And, so yeah, he’s a great follow.

 

Not to take away from that. I honestly thought you were going to go, just based off my past experience of seeing you, and talking, that you were going to talk about your mom. And, I know that she’s probably been a major influence on you as well.

 

Rand Fishkin: Absolutely.

 

Adam Heitzman: One of the things that I recently re watched, an interview that you had done on Mixergy as well from years back. And, for those that haven’t seen it, I’ll link to it in the diatribe below. But, in that interview, you opened up about … in that consulting business that you had, you and your mom were working together on, that you ended up in almost $500,000 in credit card debt.

 

Rand Fishkin: That’s right.

 

Adam Heitzman: What did you learn about those mistakes from that timeframe. And, how did you use that from a positive standpoint to make sure you didn’t follow down that same rabbit hole with Moz?

 

Rand Fishkin: Well, so that company is the same company that became Moz eventually, right? I mean, we shuttered the old company and sort of started a new one, a new LLC at the time. But, it was merely a continuation of the same services we’d been providing to clients and that kind of thing.

 

The biggest lesson there was just that there were a lot of things that we tried that we thought would be effective to earn us business or retain customers, and they were not, because I think they were just window dressing. So, “Let’s get fancy office space. Let’s make sure we have a substantive staff,” which at the time meant five people instead of the two of us. “Let’s make sure that we’re going to trade shows and setting up booths.”

 

And, I think in each of these cases what we learned is you can have a scrappy, cruddy office above an old, dingy movie theater, which is where we moved to, and it was plenty loud. But, that doesn’t matter as long as your work is good, right? And, you don’t have to go to trade shows and exhibit in the booth if you can produce content that is so interesting and useful, and valuable that you’re invited to speak on the stage.

 

And, you don’t need a big staff so long as you, yourselves can accomplish the work, right? And, you can wait to hire until you have the clients and the money coming in.

 

So, a lot of things about the basics of operating a business that I think we didn’t get right. I don’t think there’s a ton of deep, powerful learnings there, other than, “Well, I was real young, and real dumb.”

 

Adam Heitzman: Right, yeah. And, I think you pointed out a couple things that kind of really resonate with us as well. And, ultimately it comes down to better understanding your clients and your customers, so that you can produce those results for them.

 

Rand Fishkin: Yup.

 

Adam Heitzman: Again, it’s less about the flash. It’s more about, at the end of the day, what can we do to help you achieve your goals, right?

 

And, so obviously Moz is in the software as a service business. And, knowing that, what strategies or tactics have you guys used to better understand your customers?

 

Rand Fishkin: Gosh, yeah. Well, I would say a lot of things over the years, And, I’m going to have more familiarity with this a few years ago, and they’ve actually passed them in the last couple months.

 

Some of the biggest and most powerful for me, were spending real, in-person time doing work alongside the people who are our customers. Or, who wanted to be our customers.

 

And, so one of the more outlandish things I did on this front was I spent a week in something that a friend of mine and I did called CEO Swap. So, basically Wil Reynolds, the owner and founder of an agency out in Philadelphia called SEER Interactive, I think they’re probably around 130/140 people now. I think they were just around 75 when I was CEO for a week.

 

We lived in each other’s houses for this week. I took care of his dog. I went to his charity events and I went to work, right?

 

Adam Heitzman: So, you went all the way?

 

Rand Fishkin: I answered his email, I was on all of his phone calls. And, I got training from his team and spent real time digging into client projects for them. And, that helped me to see a lot of things of how they did their work, what kinds of software and tools they used, when they didn’t use tools, what manual processes could be replaced with automated ones, what data they needed, how they investigated whether data was accurate, all those important things. I think being able to empathize with your customer by having their same problems is a really powerful thing.

 

I don’t know that I have anything better that I’ve done over my career to get inside the heads of our customers than that.

 

There’s lots of other things that we do. I mentioned to you early on that I do a lot of conferences and events, and certainly when I’m there I try to spend a lot of time watching other speakers, seeing what they’re talking about, and using and showing off. As well as talking to folks in the audience and see what they’re doing, stopping by booths and seeing what software providers are offering and those kinds of things.

 

Moz also has a formal usability testing program, where we invite folks into the office and we also remote screen-sharing usability tests and surveying and all the sorts of things that you might expect of a mid-size software company.

 

But, I really like having those personal relationships. I think there’s no substitute.

 

Adam Heitzman: Yeah. Absolutely. And, then you’re able to take all of that information and use that not only to develop the products, but actually market it to the correct audience, speaking to those pain points that you’ve learned along the way.

 

Rand Fishkin: Yeah. Hopefully. I think one of the tough things is, and I think this is just the way people are wired. As an organization scale, it starts to build processes, and a lot of the times the processes require like statistically significant data.

 

So, we conducted ten usability tests and two people told us that this wording, this language was confusing for them, or they didn’t know what it means. And, so that crosses our threshold of, “We need to change it,” as opposed to, “Well, I spent a ton of time with these people, everyone will get it. We’ll be fine. This is the right language to use.”

 

And, getting for us to trust intuition over data over design process is very easy when you’re small, and very difficult when you’re larger. So, I think that one of the things that I would say for product designers and folks who want to build something in the software space, and even for marketers who are trying to build projects for their clients, you have to decide how much you want to be artistic and internally driven by your preferences and know how, and how much you trust yourself or your team to do that. Or, how much you want to build process into the system so that you have more statistical types of data and rules around those.

 

And, I’m definitely somebody who operates better in the, “Strong intuition, in my opinion is better than a data heavy process.”

 

Adam Heitzman: To each their own I guess.

 

Rand Fishkin: But, scholars disagree, right?

 

Adam Heitzman: One of things that I always wondered, I’ve been in the SEO industry now dating back to roughly 2004/2005. And, back then, even before then, everything was so secretive.

 

Rand Fishkin: Yup, I remember that.

 

Adam Heitzman: It still, to some extent is, but one of the main reasons that I’ve grown personally in the digital marketing and SEO space is because of you.

 

Rand Fishkin: Thanks.

 

Adam Heitzman: You were arguably the first public figure to be open about what works and what you’ve learned along the way. And, so first off, thank you.

 

In some ways, do you feel like that transparency that you’ve instilled has been a marketing tactic that’s actually helped Moz grow to what it is today?

 

Rand Fishkin: Yeah. I mean, I would say transparency has strengths, it also has plenty of weaknesses and drawbacks too. The reason Moz did it during my tenure there was not because it was a tactic or it was strategic, but because it was a core value.

 

Adam Heitzman: Sure.

 

Rand Fishkin: And, I think a core value is something that you aren’t willing to sacrifice even when it harms the company, you value it above money, above growth. And, that is certainly true for us and transparency. Well, I should say was true for us and transparency.

 

I think as Moz is evolving in the future as I move onto other places, I think that might change for sure.

 

It’s a tough call. So, I think the transparency, by being very open, especially early on in the SEO world when things were so secretive, when so few people were willing to be transparent about what worked and what didn’t and why, and the how’s behind things. Google was extremely secretive, the other search engines were too ’cause they were all in this war against each other. And, so they didn’t want any of their secret sauce leaking out. That time period made it incredibly frustrating to learn the practice of SEO and to know if you hired a good SEO, if you trust the person that you had hired to do SEO. And, search was this incredible channel, and still is this incredible channel for driving traffic, but was so obscure and inaccessible that Moz’s … at the time, my personal blog’s transparency really made a huge dent.

 

It’s been interesting to see. There’s drawbacks to that too. So, over time Moz’s has had a number of copy-cat competitors. And folks get into the field because they sort of saw … and we published our revenue numbers, we published all of our metrics numbers, we published exactly how we collect all of our data and what we do. And, so we’re a very, very easy company to reverse engineer. And, I think certainly some folks took advantage of that, some have even built on top of it very effectively.

 

But, this was a trade off we were always going to make. So, it’s something for everyone to choose, but can transparency be a great marketing tactic? It can.

 

Adam Heitzman: Honestly, from my perspective, I think it’s helped you guys tremendously. Obviously that is what drew me to you guys, that’s what drew me to you. I’ve appreciated it through these years.

 

Adam Heitzman: According to the Moz reader survey, I think y’all just did, what a week or two ago?

 

Rand Fishkin: Yeah, A few weeks ago.

 

Adam Heitzman: One of the greatest difficulties faced by SEOs particularly is explaining its value and also properly setting the expectations of the results. I know it’s something we deal with as an agency on a daily basis ourselves. And, so I’d love to hear from your opinion how can this be done effectively.

 

Adam Heitzman: It’s like a million dollar question, but-

 

Rand Fishkin: I think one of the challenges is so much of digital advertising, where you pay and traffic comes to you, is incredibly measurable because the channels that offer it. So, Google’s Ad platforms and Facebook’s ad platforms and Twitter’s and all the rest, they have a huge vested interested in making sure that you can clearly, obviously see and easily calculate the return on your investment.

 

Organic is just the opposite. Google wants to make that very difficult for you to invest in, so that you’ll spend money on paid search instead, and not try so hard to game their systems and not try so hard to write because they kind of prefer that you just took a hands off approach and let them figure it out in a lot of ways.

 

So, this is an adversarial form of marketing intelligence that we’re trying to get to. And, that’s at the core of the difficulty.

 

So, for example, every time Google sends you a visitor in AdWords they will tell you exactly what keyword that visitor searched for, what position you were when they clicked on you, which version of your ad was showing, what they did on your website after that visit, all these things.

 

If they come from organic search, they’ll tell you, “Well, they landed on this page.”

 

Adam Heitzman: Right.

 

Rand Fishkin: The rest is up to you. Like, “Good luck with that.” They took away keyword data through the “Not provided” fiasco, which is a bunch of hypocritical crap. But, the way to get this data back is to build sophisticated models, unfortunately that requires some investment, but it is totally possible.

 

So, in the weeds of it, we can say, “Hey, look we can show you when visitors come to your website from organic search. Here’s what happens next. Here’s the percent of them that come back for a second visit, or come back for more visits in the future. Here’s what percent of them eventually make a conversation, actually buy something or give you their email address, or sign up, or do whatever it is you want them to do on your website.” And, so now we can quantify organic search as a channel and say, “Hey, all organic search is valued at X.” And, we can try to get more sophisticated by reversing out branded search keywords, the ones for which your homepage, or product pages are most likely come up versus the non-branded searches where you’re really competing against everyone else in those.

 

As you get those levels of sophistication, you can show that data more and more clearly, but I think the process of explaining this to clients is the tough one. It’s that first conversation of, “This will be hard to measure. We’re going to have to do a lot of work to do it. Because it’s hard to measure, fewer people will invest in it. That means the competition is less, and the potential return on investment is much higher than it would be with paid search or any other form of paid advertising.” And, convincing a client to “say, Oh my gosh, you’re right.” That’s such a powerful opportunity because it’s so difficult to measure. I think that’s where the eureka moment can come in.

 

But, you have to earn that buy-in through those early conversations. It has to be sort of a strategic thoughtful exercise whether they get their minds over it at the highest levels of the company so that they believe in you and they say, “Yeah, we’ll give you six months to show the ROI that you’re going to show.”

 

Adam Heitzman: Sure, I think that’s one of the things too, and that’s not just with us, I think that’s the case with pretty much any agency out there. It’s all about having those conversations on the front end to be able to set those expectations. And, sometimes the client might not be worth, or may not be the right client for you, right?

 

Rand Fishkin: Right, absolutely. I think one of the great conversations to have early on is to say, “Now, you’ve got this budget, we can invest it in paid channels, they’re high competition. The ROI will be lower, but it will show you returns right away, and we’ll be able to track in detail everything that is producible.” So, if you’re very addicted to those numbers, you need it early on, you need to be able to show returns really quickly, let’s do paid.

 

However, if you’d like to have a conversation about organic, just be prepared, it’s going to be three to six months of investment before it starts to show return. It’s going to be tough to measure. We’re going to show a lot of correlated metrics, but it’s not going to be directly causal the way paid is, because we can’t track on a one-to-one basis in the same fashion. So which one do you want to invest in?

 

Adam Heitzman: Sure.

 

Rand Fishkin: And, having them choose, “No, we want the lower ROI channel that makes us feel more secure.” Or, “yeah, we’re up for the challenge, let’s take some risk, let’s go for this bigger opportunity.”

 

Adam Heitzman: Yeah, and actually I think just yesterday you had posted all that data from Jumpshot. And, so it appears that organic is still far superior to the paid in terms of … even with Google’s recent changes on adding a forth ad to the top and moving it from the right reel to straight on top. That organic is still leading the way by a vast margin.

 

Rand Fishkin: Yeah, I think this is the fascinating part of Google’s journey over the last 15 years is that while Google has gotten more and more aggressive about the advertising, where it appears, how subtle it is compared to the organic results, all those other kinds of things, the click-through rate at least broadly speaking on ads versus organic has remained really similar. So, I showed charts yesterday that were basically over the last two years we’ve essentially had a stable amount of paid clicks per 10 search queries across Google.com, at least in the US where the advertising is most aggressive.

 

And, organic results, it was I think around 7 clicks per 10 queries, and now it’s down to about 6.6 or 6.5. So, it’s a little bit lower than what it was two years ago, but still 20 plus times as much as paid.

 

Adam Heitzman: Sure.

 

Rand Fishkin: So, someone says to you, “Oh, I really want to invest in search. Should I do paid or should I do organic?” I think the smart answer is probably both. But, just be aware that paid drives across google 5% or fewer of the clicks that organic does.

 

Adam Heitzman: Yeah. I think one of the connections that you made kind of leads to one of my next questions. Is that, even though there was a drop slightly in terms of … from 7 out of 10 down to 6.6. Now, some of that correlation is due to some extent featured snippets and providing those answers on the front end and users not having to click on the listings themselves. Is that correct?

 

Rand Fishkin: Yeah, yeah. That’s right. So, it’s not that people are clicking on paid more, they’re clicking on paid just about the same amount, it’s that they are clicking overall less, because Google is answering so many queries right in the search results.

 

So, the percent of searches without any click has gone up, I think about 20% over the last two years. And, it’s now just under half of all queries are essentially solved without a click.

 

Adam Heitzman: Right. Now, I’m asking you to kind of put your Nostradamus type of hat on here. Obviously with voice search in its infancy, what role do you think it’ll play in the future? Meaning, do you think it’ll start accounting for a larger portion of queries than what it does now?

 

Rand Fishkin: My perspective on voice search is that I don’t really care, and it doesn’t matter.

 

The reason being that whether you input your … If I take my mobile device and I type in my query or I say, “Okay Google, what is blah blah blah.” If they show me results on a screen, a desktop, a laptop, a mobile screen, a tablet screen, whatever it is, it doesn’t matter how the query was inputted. What matters is how the query results are output.

 

Now, what I worry about, what I have great fear is voice answers. So, voice search, doesn’t matter. Voice answers, I think that’s a real cause for concern. And, basically one of the reasons that we looked at Jumpshot data and asked them to collect it is cause we want to say, “Hey, over the last two years we’ve seen a huge rise in voice answers,” Voice applications, Alexa, and Google Home, and all these kinds of things. And, so we want to know are searches that results in a screen of results, are they going down over time? And, the answer is no, they are going up. We’re about 15% higher year over year, this year than last year, and last year than the year before. So, growth continues. And, it looks to us like voice answers and all these home devices and all these sort of things are additive, not cannibalistic.

 

Which, interestingly that’s the same thing that happened when mobile came out around desktop. So, desktop and laptop searches they plateaued in about 2012/2013, somewhere around there. And, they’ve been growing, but only very, very slightly. But, mobile has continued to grow very dramatically. And, I think we’re going to see the same thing with voice answers. That search will plateau, it’ll level off, I don’t know if the growth rate will stay 15%, maybe it’ll drop to 10%, whatever it is. But, I suspect voice answers will just be additive on top of everything else already.

 

Adam Heitzman: Okay, that makes sense. For a great deal of time, and probably still links have always one of those larger ranking factors in Google. Do you feel like, obviously you termed that phrase “User task accomplishment,” do you feel like that is starting to overtake or has it already overtaken the power of links? I feel like there is a good balance that you kind of have to have a strong correlation of both to succeed online now.

 

Rand Fishkin: Yeah, I absolutely agree with that. You need both to success. Right now, links, at least in competitive search results are still a big differentiator. So, thinking or assuming that you don’t need links, so you can stop caring about them is a fallacy. That is even more true in non-English language Google search. So, you get outside the US, UK, Canada, Australia, New Zealand you’re gonna find that it’s even more the case that links are the overwhelming ranking factor in a lot of these places.

 

But, that being said, I do see search or task accomplishment as on the rise. Certainly three years ago we were barely thinking about it, and today I think any SEO who doesn’t include it as part of their on-page optimization strategy is doing themselves or their clients a disservice.

 

So, we’ll see over time. One of my suspicions is that a good way that Google figures out why their page solves a searchers query comes from the links. Right, So by solving searchers queries well, you earn links that Google can interpret as votes for, “This helps me accomplish this task.” So, I’m not sure that those will ever become entirely disconnected. But, I think we still have … I can’t imagine we have less than 3 or 4 years left where links continue to be a very powerful signal.

 

Adam Heitzman: Sure. One thing that we specifically, and I’d love to kind of get your input on it, just from having run Moz for as long as you have, one of the things that we sometimes have difficulties with, especially as we hire new employees, or even employees that stay with us for some time, it’s the internet marketing industry as a whole changes so often. There’s a lot of new data, new information that’s constantly coming out. For example, two/three weeks ago obviously Google’s changed to expanding the snippet count to roughly 300 or so. With all these changes happening so often, how do you communicate, or did you communicate that and build that in your infrastructure for your staff to be able to stay on top of these ever changing trends so that they were able to build things, different software solutions to meet the needs of that. Or, anyone that was dealing with some of your customers. Can you kind of talk to that for a little bit?

 

Rand Fishkin: Yeah. So, I think we had basically at Moz there’s two communication channels that are heavily used for those types of discussions. One is Slack, where there’s a few different channels depending on which group you want to talk to. And, the other one is there’s email lists one of them is SME’s- Subject Matter Experts- which basically just means SEOs now.

 

And, a bunch of folks are on that list, and they’ll take discussions and they’ll push conclusions or research or whatever over to product.

 

And, then the other one is Industry, there’s an industry alias that sort of talks about what’s going on in the industry, what’s the news. Those sorts of things.

 

And, and that has been reasonable for Moz. One of my regrets in building the company, is I wish that I had hired staff and trained a much more significant percentage of the company around SEO specifically. One of the great things that Moz did is hired high-quality people in a lot of their areas of expertise. So, great designers who understand the world of UX and UI, great product people who are good product managers, engineers who understand technology, and those kinds of things. But, upgrading their knowledge and passion for SEO has always been a struggle. And, I remember for years I’d give like seminars about SEO as Moz and attendance was very poor, let’s say. A handful of people would come to that sort of thing.

 

It was interesting how building an SEO software company people cared about the software, a lot of the other aspects, but not as much the SEO portion.

 

Adam Heitzman: Right. Well, interesting.

 

Rand Fishkin: Yeah.

 

Adam Heitzman: One of my last questions for you is: For those new marketers that are just beginning their careers or just starting out. What advice can you give them as they begin their careers?

 

Rand Fishkin: Yeah, I think one of the smartest things that you can do for your career today, particularly if you’re in digital marketing is to specialize. And, that is to say, find an area where you have some personal passion, develop some unique skills and experience in that area and work to build a network and a reputation that broadcast and amplify that niche experience. So, I think it’s really tough to say today, “I’m in an expert in SEO,” and have everyone say, “Oh, okay. Well that person is very authoritative in SEO.” It is much easier to say, “I am an expert in early stage consumer startup SEO.” That is a unique niche. There’s plenty of companies in that space. But, it’s a hard one to tackle, it requires whole different skillset than B2B or later stage or agency side or consultant stuff. That is clearly a specialization, and if consumer businesses are what you love and you love those early stage and being very scrappy and designing sort of a content strategy from scratch, an SEO strategy from scratch and you’ve got some people that you’ve worked with you can point to and say, “Hey, they’ve been successful, so yeah I can do this.” That’s a really powerful thing for your career, and I think that can certainly help you accelerate a trajectory for what you want to accomplish in your professional life.

 

Adam Heitzman: I think that makes a lot of sense. You can’t be everything to everybody, right?

 

Rand Fishkin: Yeah. Especially as this world gets bigger, and bigger and more dense with talent, it’s tougher, and tougher to stand out in a field like digital marketing, or SEO, or social media marketing, or content strategy, or whatever it is. But, specialization is a great way to do that.

 

Adam Heitzman: Awesome. Well Rand, that’s all I had for you today. Thank you so much. It’s been an absolutely pleasure and honor. I know you’re leaving Moz in few months and starting on your new venture. So, good luck with everything. Obviously we’ll keep an eye on yeah. I know you also have a book coming out, is that true?

 

Rand Fishkin: That’s right. Lost and Founder is coming out in April.

 

Adam Heitzman: Awesome. Okay. Well, we’ll be on the lookout for it.

 

Rand Fishkin: Awesome. Thank you Adam. I appreciate it, take care.

 

Adam Heitzman: Thank you Rand, appreciate it. Take care

 

The post Marketing Insights from Rand Fishkin: The Wizard of Moz appeared first on HigherVisibility.

 

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HubSpot là một công ty có trụ sở tại Mỹ, chuyên phát triển và kinh doanh phần mềm phục vụ cho marketing và bán hàng nổi tiếng với Inbound Marketing & Sales. Số liệu thống chi tiết về về các xu hướng Marketing công bố bởi Hubspot mới nhất dưới đây chắc chắn sẽ là thông tin hữu ích dành cho các Marketer và các doanh nghiệp để nhận định rõ ràng và đúng đắn hơn về các xu hướng trong ngành.

 

Số liệu thống chi tiết về về các xu hướng Marketing công bố bởi Hubspot (Ảnh: Lynda)

 

A. Thống kê về SEO (tối ưu hóa công cụ tìm kiếm)

 

Hiểu cách người tiêu dùng đang tìm kiếm và tìm kiếm thông tin về các thương hiệu trực tuyến.

 

Tối ưu hóa tỷ lệ chuyển đổi (CRO)

 

Chỉ có khoảng 22% doanh nghiệp hài lòng với tỷ lệ chuyển đổi của họ.

 

Sử dụng video trên Landing Page sẽ tăng 86% chuyển đổi.

 

90% người tìm kiếm đã không nghĩ về một thương hiệu cụ thể trước khi bắt đầu tìm kiếm.

 

Để có một khách hàng, doanh nghiệp cần chi tiêu 92$ nhưng chỉ cần tốn 1$ để chuyển đổi họ.

 

Thương mại điện tử

 

84% mọi người sẽ không mua hàng nếu họ đang giao dịch với một trang web không được bảo mật.

 

Đến năm 2021, bán lẻ toàn cầu thương mại điện tử có doanh thu sẽ đạt 4,5 nghìn tỷ đô la.

 

Thương mại điện tử B2B sẽ có doanh số bán hàng dự kiến sẽ vượt B2C thương mại điện tử doanh số bán hàng vào năm 2020.

 

SEO địa phương (Local SEO)

 

72% số người tiêu dùng đã thực hiện một tìm kiếm địa phương và đã ghé thăm một cửa hàng trong khoảng cách 8 km.

 

30% tìm kiếm trên di động có liên quan đến một địa điểm.

 

28% tìm kiếm về “chỗ nào đó gần đây” đã dẫn đến việc mua hàng.

 

Các tìm kiếm địa phương đã điều hướng 50% người dùng di động đến thăm các cửa hàng trong vòng một ngày.

 

Gần một phần ba của tất cả các tìm kiếm di động là các truy vấn dựa trên vị trí.

 

Tìm kiếm trên di động

 

Google chiếm 96% lưu lượng tìm kiếm di động.

 

Hơn 46% người Mỹ sẽ kiểm tra điện thoại thông minh của họ trước khi rời khỏi giường.

 

Hơn 51% người dùng đã phát hiện ra một công ty hoặc sản phẩm mới trong khi tiến hành tìm kiếm trên điện thoại thông minh của họ.

 

48% người tiêu dùng bắt đầu tìm kiếm trên di động với một công cụ tìm kiếm.

 

26% người tiêu dùng bắt đầu tìm kiếm trên di động với một ứng dụng thương hiệu.

 

Tìm kiếm tự nhiên (Organic Search)

 

Google chiếm 94% tổng lưu lượng truy cập tự nhiên.

 

Trang kết quả đầu tiên của Google trung bình chứa 1.890 từ.

 

50% truy vấn tìm kiếm gồm bốn từ hoặc dài hơn.

 

61% các nhà tiếp thị nói rằng cải thiện SEO và phát triển sự hiện diện tự nhiên của họ là chiến lược Inbound Marketing ưu tiên của họ.

 

70-80% người dùng công cụ tìm kiếm chỉ tập trung vào các kết quả tự nhiên.

 

Nội dung chứa video có khả năng mang lại kết quả tìm kiếm tự nhiên cao hơn 50 lần so với nội dung văn bản thuần túy.

 

SEO tự nhiên đem lại hiệu quả tốt hơn khoảng 5,66 lần so với quảng cáo tìm kiếm có trả tiền.

 

Bao gồm một video trong một bài đăng làm tăng lưu lượng truy cập tự nhiên từ kết quả tìm kiếm lên 157%.

 

Tìm kiếm giọng nói

 

19% người dân sử dụng Siri ít nhất mỗi ngày.

 

37% sử dụng Siri, 23% sử dụng Cortana của Microsoft và 19% sử dụng Alexa của Amazon ít nhất một lần một tháng.

 

20% truy vấn tìm kiếm trên ứng dụng di động của Google và trên thiết bị Android là tìm kiếm bằng giọng nói.

 

Số lượng truy vấn bằng giọng nói đã tăng 3.400% từ năm 2008 đến 2017.

 

Google tuyên bố độ chính xác nhận dạng giọng nói của họ hiện ở mức 92%.

 

Hai phần ba số người sử dụng trợ lý giọng nói kỹ thuật số (như Amazon Echo hoặc Google Home) đã sử dụng điện thoại thông minh của họ ít thường xuyên hơn.

 

B. Thống kê về Content Marketing

 

Tìm hiểu những gì các dự án và nền tảng Content Marketing đang ưu tiên. (Ảnh: thedrum)

 

Blog

 

55% các Marketer nói rằng tạo nội dung blog là chiến lược Inbound Marketing ưu tiên của họ.

 

Tìm kiếm tự nhiên làm tăng lưu lượng truy cập của họ theo thời gian.

 

Các bài đăng trên blog tổng hợp chiếm 10% tổng số bài đăng trên blog và tạo ra 38% lưu lượng truy cập tổng thể.

 

Một bài đăng blog tổng hợp tạo ra nhiều lưu lượng truy cập như sáu bài viết phân mảnh.

 

Các công ty đã xuất bản hơn 16 bài đăng trên blog mỗi tháng có lưu lượng truy cập gần gấp 3,5 lần so với các công ty đã xuất bản từ 0 đến 4 bài đăng hàng tháng.

 

Các công ty B2B đã viết blog hơn 11 bài mỗi tháng có lưu lượng truy cập gần gấp ba lần so với các công ty viết blog 0-1 bài mỗi tháng.

 

Các công ty B2C đã viết blog hơn 11 lần mỗi tháng có số lượng khách hàng tiềm năng nhiều hơn bốn lần so với những công ty chỉ viết blog bốn đến năm lần mỗi tháng.

 

Các công ty đã xuất bản hơn 16 bài đăng trên blog mỗi tháng có số lượng khách hàng tiềm năng cao hơn khoảng 4,5 lần so với các công ty xuất bản từ 0 đến 4 bài đăng hàng tháng.

 

75% lượt xem blog của HubSpot và 90% khách hàng tiềm năng của blog đến từ các bài đăng cũ.

 

43% các nhà tiếp thị B2B nói rằng viết blog là loại nội dung quan trọng nhất của họ.

 

43% số người thừa nhận lướt qua các bài đăng trên blog.

 

Các tiêu đề với 6-13 từ thu hút lưu lượng truy cập cao nhất và nhất quán nhất.

 

Chiến lược nội dung

 

42% các công ty đã thuê một nhà điều hành về chiến lược nội dung.

 

Content Marketing tạo ra khách hàng tiềm năng nhiều gấp ba lần so với quảng cáo tìm kiếm có trả tiền.

 

97% các Marketer đang sử dụng nội dung theo quy chuẩn hoặc nội dung theo một công thức để thành công.

 

45% các nhà Marketing B2C tin rằng nội dung trực quan (visual content) là loại nội dung quan trọng nhất của họ.

 

LinkedIn là nền tảng truyền thông xã hội hiệu quả nhất để cung cấp nội dung và đảm bảo sự tương tác của khán giả.

 

47% người mua đã xem 3-5 mẩu nội dung trước khi tương tác với đại diện bán hàng.

 

96% người mua B2B muốn nhiều nội dung hơn từ các nhà lãnh đạo tư tưởng trong ngành.

 

Podcast

 

17% các Marketer có kế hoạch thêm Podcast vào các công cụ Marekting của họ trong 12 tháng tới.

 

Người nghe Podcast hàng tháng đã tăng từ 24% lên 26% mỗi năm tại Mỹ.

 

Người nghe Podcast có nhiều khả năng sở hữu một loa thông minh.

 

27% nam giới và 24% phụ nữ nghe Podcast.

 

Podcast là nguồn âm thanh có thời gian tiêu thụ số 1.

 

C. Thống kê về Video Marketing

 

(Ảnh: entrepreneur.com)

 

Video sản phẩm

 

Video sản phẩm có thể thúc đẩy mua hàng lên 144%.

 

Gần 50% người dùng Internet tìm kiếm các video liên quan đến sản phẩm hoặc dịch vụ trước khi đến cửa hàng.

 

53% người dùng điện thoại thông minh cảm thấy thuận lợi hơn đối với các công ty có trang web hoặc ứng dụng di động cung cấp nội dung video hướng dẫn.

 

4 trong 5 người tiêu dùng tin rằng video demo là hữu ích.

 

92% các Marketer làm video với tài sản họ đã có.

 

Video trên mạng xã hội

 

41% các Marketer có kế hoạch thêm video Facebook vào chiến lược nội dung của họ trong năm tới.

 

45% số người xem hơn một giờ video trên Facebook hoặc YouTube mỗi tuần.

 

Video vuông có hiệu quả hơn video ngang trên Facebook.

 

75% millennials xem video trên phương tiện truyền thông xã hội hàng ngày.

 

64% người tiêu dùng nói rằng việc xem Video Marketing trên Facebook đã ảnh hưởng đến quyết định mua hàng của họ trong tháng trước.

 

Phân tích Video

 

55% người xem tiêu thụ nội dung video một cách kỹ lưỡng

 

43% mọi người muốn xem thêm nội dung video từ các Marketer.

 

81% các Marketer đang tối ưu hóa các video xã hội của họ cho người xem trên thiết bị di động.

 

Sử dụng thumbnail video (hình thu nhỏ đại diện của video) trong kết quả tìm kiếm có thể tăng gấp đôi lưu lượng tìm kiếm của bạn.

 

Video thúc đẩy lưu lượng hữu cơ tăng 157% từ kết quả tìm kiếm.

 

Video sẽ chiếm 82% tổng lưu lượng IP vào năm 2021.

 

YouTube

 

45% các nhà tiếp thị có kế hoạch thêm YouTube vào chiến lược nội dung của họ trong năm tới.

 

Trong một tuần trung bình, YouTube tiếp cận nhiều người trên 18 tuổi trên thiết bị di động trong giờ xem truyền hình cao điểm hơn bất kỳ mạng truyền hình cáp nào.

 

Hai phần ba người dùng xem YouTube trên màn hình thứ hai trong khi xem TV ở nhà.

 

Trung bình khoảng 5 tỷ video YouTube được xem trung bình mỗi ngày.

 

YouTube có hơn một tỷ người dùng, gần một phần ba số người trên Internet.

 

Trong một tháng trung bình, 8 trên 10 người từ 18 đến 49 tuổi xem video trên YouTube.

 

Trong số millennials, YouTube chiếm 2/3 video trực tuyến cao cấp được xem trên các thiết bị.

 

Thời gian mọi người dành để xem YouTube trên TV của họ đã tăng hơn gấp đôi so với năm trước.

 

65% giám đốc điều hành cấp cao điều hướng đến một trang web sau khi xem video YouTube có liên quan.

 

32% người tiêu dùng tham gia với video có thương hiệu trên YouTube.

 

Trên đây là một số các số liệu thống kê về tối ưu hóa công cụ tìm kiếm, Content Marketing và Video Marketing. Hãy cùng khám phá các thống kê khác về xu hướng các nền tảng truyền thông mạng xã hội, quản lý mạng xã hội, Video Marketing, Email Marketing , quảng cáo, công nghệ Marketing,… trong các phần tiếp theo của bài viết.

 

Ngọc Mai – MarketingAI

 

Theo Hubspot (Còn tiếp)

 

The post Số liệu thống chi tiết về các xu hướng Marketing từ Hubspot (Phần 1) appeared first on Công nghệ và thủ thuật.

 

Our office space features informal gathering areas throughout the building for brainstorming, beers, or both

 

At the Hub Spot.

 

www.catchdesmoines.com/blog/post/distinctly-des-moines-ri...

 

Downtown Des Moines, Iowa.

Monday, October 26, 2015.

Giannii Calvert (@giannii), Derek Overbey (@doverbey) and Brian (co-founder of Hubspot)

Laura Fitton (@pistachio) and Giannii Calvert (@giannii)

At the Hub Spot.

 

www.catchdesmoines.com/blog/post/distinctly-des-moines-ri...

 

Downtown Des Moines, Iowa.

Monday, October 26, 2015.

Maryam Pessaran (@maryamp) and Giannii Calvert (@giannii)

Hubspot, which was founded in 2006, produces software to help companies conduct inbound marketing. Rather than marketing to potential customers through the use of traditional advertisements, it attracts them by sharing appropriate and useful content through social media and other channels.

 

Its products and services are used in 90 countries.

Today John Wiley & Sons, Inc. announced a new series of books that David Meerman Scott will be editing called The New Rules of Social Media book series.

 

David writes:

 

"The first book, scheduled for publication in October 2009, is Inbound Marketing: Get Found Using Google, Social Media, and Blogs by my Brian Halligan and Dharmesh Shah, founders of HubSpot.

 

The second book in the series is Get Seen: Online Video Secrets to Building Your Business by Steve Garfield, a media advisor, video producer, and new media teacher, currently scheduled for publication in December 2009."

 

Read more from David at his blog:

The New Rules of Social Media book series.

 

Wiley Press Release

 

Join the Get Seen community.

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing software company, where he drives the company’s lead generation and branding strategy through inbound marketing. Under Mike’s leadership since 2007, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, generated over 1 million leads, and grown the company from 10 customers to over 11,000 customers and $77 million in revenue

I dreamed about a human being is is part of a project exploring the use of artificial intelligence as applied to photography by using online open source code and data.

More information at fransimo.info/?p=1100

 

ID:ea80e9cc11aab2408bbd5aeac670ed83

 

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Hubspot's new EMEA HQ at Dublin in 2020

No. 1 Sir John Rogerson’s Quay

Dublin City Centre.

 

Combing old & new, a restored Dublin tramway entrance leading to an open plan six story glass showcase, best admired at night.

Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com

 

SEO 101 - Why Everyone Should Know the Basics of Search Optimization

5/27/2009 11:30:00 AM

 

An important component of inbound marketing - search engine optimization or SEO - can attract more customers at your business at a low cost. Learn why everyone who creates content for your company should know the basics of search engine optimization, and why SEO is not rocket science. You might want to hire a consultant, or do it yourself, but either way this presentation will give you the tools to make an educated decision and get the most for your time and money.

 

Click Here to download the PowerPoint Presentation from this Session.

 

Speakers:

 

Mike Volpe - Hubspot

Vice President, Inbound Marketing

 

Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com

 

foto cc0

Jüngere Nutzer, vor allem aus den U.S.A. sind eher bereit für Online--Inhalte zu bezahlen, 77 % der Befragten möchten lieber Werbung filtern, anstatt jede Werbung zu blockieren; 63 % der Nicht-Werbeblocker--Nutzer sagen, dass Adblocking zu einer positiveren Erfahrung im Web beitrage.

Adblock Plus hat die Ergebnisse einer Studie vorgestellt, die in Zusammenarbeit mit HubSpot Research entstanden ist. Im Gegensatz zu vielen anderen aktuellen Studien beschäftigt sich diese Nutzerbefragung einzig mit den Gründen warum Nutzer Adblocker verwenden. Die Ergebnisse sind vor allem signifikant, da sie aufzeigen, was seitens der Publisher und Advertiser getan werden kann, um dem Dilemma zu entkommen.

 

Zu den wichtigsten Ergebnissen der 31--seitigen Studie gehören die folgenden Punkte:

 

51 % der Befragten rechtfertigten ihre Adblocker--Nutzung damit, dass sie die Kontrolle über die eigene Internet-erfahrung haben wollen

83 % sagten sie wollen nur störende Werbung blockieren - 77 % wollen lieber Werbung filtern, anstatt alles zu blockieren

63 % der Nutzer ohne Adblocker waren der Meinung, dass Adblocking das Surf-erlebnis positiv beeinflusst

57 % sagten, dass Suchmaschinen-Anzeigen nützlich und sinnvoll seien

45 % der Befragten in den U.S.A. haben schon einmal für Online--Inhalte bezahlt

 

Die HubSpot Research Studie beinhaltet die Ergebnisse von Teilnehmern aus den U.S.A., Großbritannien, Deutschland und Frankreich. Die Befragten setzen sich aus 70 % Adblocker-Nutzern (jeglicher Werbeblocker, nicht ausschließlich Adblock Plus) und 30 % Nicht-Nutzern zusammen.

 

»Die Ergebnisse der Studie zeigen deutlich, dass wir uns hier mit zwei verschiedenen Ökosystemen auseinander setzen müssen. Eine Nutzergruppe blockiert Werbung, während die andere sie zulässt. Dem Dilemma, wie die über 100 Millionen Adblocker-Nutzer monetisiert werden können, können wir nur entkommen, wenn wir die Nutzer zu ihren Bedingungen erreichen. Diese Bedingungen überschneiden sich zu großen Teilen mit Kriterien die in Zusammenarbeit mit Adblocker-Nutzern entwickelt wurden”, sagt Till Faida, Mitgründer von Adblock Plus.

 

Die »Acceptable Ads Initiative« wurde eingeführt, um Webseiten die Möglichkeit zu bieten wichtige Werbeeinnahmen weiterhin zu beziehen. Der übwerwiegende Anteil der Adblock-Plus-Nutzer, weit über 90 %, erlaubt diese Art der respektvollen und nützlichen Online-Werbung auf ihren Lieblingswebseiten. »Auf der einen Seite«, so Faida weiter, »sind die Ergebnisse ermutigend, da sie aufzeigen, dass Nutzer in der Tat bereit sind Online-Werbung zu akzeptieren. Jedoch sollte uns auf der anderen Seite bewusst sein, dass ein gesundes Internet nicht nur auf dem Finanzierungsmodell der Online-Werbung bestehen sollte. Deshalb freut uns besonders, dass vor allem jüngere Nutzer, gerade in den U.S.A. flexibler und eher empfänglich dafür sind, gute Inhalte im Netz finanziell zu unterstützen. Für das Flattr-Plus-Projekt sind die Ergebnisse besonders ermutigend, hier haben Nutzer schließlich die Möglichkeit ihren Lieblingscontent auf direktem Wege finanziell zu entlohnen.«

 

»Die Ergebnisse der Studie sind sehr bezeichnend. Die Nutzer sind vielleicht genervt von Online-Werbung, jedoch nur, weil diese keinen nützlichen oder relevanten Effekt hat und die Nutzer nicht zur Interaktion bewegen kann«, sagt Kipp Bodnar, HubSpots Marketing Chef. »Vermarkter müssen die Kunden und vor allem die potenziellen Kunden gezielt ansprechen und sie in den Mittelpunkt ihrer Kampagnen setzen. Nur durch nützliche, relevante Inhalte, wie heutzutage gefunden in Blogposts, Social-Media-Inhalten oder zielgruppengerechten Anzeigenkampagnen, kann Werbung als ein effektives Marketing-Instrument bestehen bleiben.«

  

ap-verlag.de/kaufentscheidung-empfehlung-statt-werbung/21...

 

ap-verlag.de/werbung-in-spiele-apps-kommt-gut-an/20653/

 

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ap-verlag.de/unerwuenschte-werbung-schadet-der-kundenbezi...

 

ap-verlag.de/einzelhandel-und-bildungswesen-sind-die-groe...

 

ap-verlag.de/akzeptanz-von-re-targeting-werbung-nur-unter...

 

ap-verlag.de/schlechte-online-werbung-hat-ein-akzeptanzpr... ap-verlag.de/studie-83-aller-nutzer-von-werbeblockern-mit...

Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com

 

SEO 101 - Why Everyone Should Know the Basics of Search Optimization

5/27/2009 11:30:00 AM

 

An important component of inbound marketing - search engine optimization or SEO - can attract more customers at your business at a low cost. Learn why everyone who creates content for your company should know the basics of search engine optimization, and why SEO is not rocket science. You might want to hire a consultant, or do it yourself, but either way this presentation will give you the tools to make an educated decision and get the most for your time and money.

 

Click Here to download the PowerPoint Presentation from this Session.

 

Speakers:

 

Mike Volpe - Hubspot

Vice President, Inbound Marketing

 

Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com

 

Look at the entire HubSpot Happy Family!

Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com

 

SEO 101 - Why Everyone Should Know the Basics of Search Optimization

5/27/2009 11:30:00 AM

 

An important component of inbound marketing - search engine optimization or SEO - can attract more customers at your business at a low cost. Learn why everyone who creates content for your company should know the basics of search engine optimization, and why SEO is not rocket science. You might want to hire a consultant, or do it yourself, but either way this presentation will give you the tools to make an educated decision and get the most for your time and money.

 

Click Here to download the PowerPoint Presentation from this Session.

 

Speakers:

 

Mike Volpe - Hubspot

Vice President, Inbound Marketing

 

Licensed under a creative commons share-alike. Use freely but give attribution to LevelTen Interactive and link to www.leveltendesign.com

 

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing software company, where he drives the company’s lead generation and branding strategy through inbound marketing. Under Mike’s leadership since 2007, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, generated over 1 million leads, and grown the company from 10 customers to over 11,000 customers and $77 million in revenue

HubSpot automatically adds social media info (like Twitter, LinkedIn, etc.) to your leads and even grabs a photo of your leads and adds it! How cool is that? Free trial and learn more at www.HubSpot.com

Making social media work in business to business

Laura Fitton – Inbound Marketing Evangelist at HubSpot

 

businessofsoftware.org/

Hi,

I am an expert HTML email designer and developer, 10+ years experience, as an expert template developer myself, I know how important it is to have a great looking HTML mail template for a successful Constant Contact email marketing campaign.

 

I can convert design into pixel perfect HTML email for any mailing platform like mailchimp, Klaviyo, campaign monitor, constant contact, aweber, getResponse, Salesforce, hubspot etc.

 

Hope you know 70%+ email read from mobile device, so I will make template responsive/mobile optimized to fit in all screen size like mobile, tablet, iPhone, iPad etc. template will be related to your brand color and there, light weight & spam free template.

 

I will provide you fully hand coded, table & inline CSS based html template, created followed by e-mail client’s standard. No copy past work, light weight & faster loading, same look & feel in all email clients, browsers and devices, High open & click rated HTML e-mail.

 

For placing order please visit my #fiverr gig here

goo.gl/aN2BiX

 

I am expert in below Services:

✔ Design any email / banner Ads / flyer / social media poster etc.

✔ Convert PSD / PDF / JPG / PNG to HTML email.

✔ Build / Customize any WordPress Website.

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✔ Setup E-mail Marketing Automation Campaign etc.

✔ Website design and development etc

 

Thank you for checking my service. For placing order please visit my #fiverr gig here goo.gl/aN2BiX

 

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing software company, where he drives the company’s lead generation and branding strategy through inbound marketing. Under Mike’s leadership since 2007, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, generated over 1 million leads, and grown the company from 10 customers to over 11,000 customers and $77 million in revenue

Making social media work in business to business

Laura Fitton – Inbound Marketing Evangelist at HubSpot

 

businessofsoftware.org/

Making social media work in business to business

Laura Fitton – Inbound Marketing Evangelist at HubSpot

 

businessofsoftware.org/

Twitter in Real Life: The Follow Back

"Just because you followed me home doesn't mean I'm following you back."

Social media: by now you know what it is. But do you know what it means for your business? Red Shoes PR along with HubSpot Internet Marketing Company will offer valuable insights on how you can utilize social media tools to impact your sales, in this 1/2 day seminar sponsored by the Fox Cities Chamber of Commerce. The seminar is June 4th in Appleton, Wisconsin.

 

Please visit www.redshoespr.com/bottomlineseminar for registration and detailed information about the event along with a blog, free e-book downloads and links to Facebook, Twitter and LinkedIn so that you can participate before the event.

 

This is a frame from a video. You can watch it on Vimeo.

...so, you could fall for the old De Beer's trap and drop 1/6th of your annual salary on a set of rings, of course.

 

But the very instant you paid for them, they'd be worth less than half that. Which is stupid and basically the same as throwing money away. And since you can get any shiny pretty thing you could basically ever want made of equally beautiful but "less valuable" materials, there's no reason to throw money down a hole.

 

Diamond engagement and wedding rings are, regardless of convention, not actually marital assets, nor have they ever been: they're social props that tell people you're partnered. They have very little monetary value even if you do throw heaps of income at them; love can't be measured by the cost of a piece of jewelry anyway. Rings are about style and sentiment. Get what you like. Don't waste money on it. It's that simple.

 

And as for longevity, I have a sterling silver ring I've been wearing -- every single day -- for just shy of two decades. It remains intact and functional. I could very easily leave it to someone (if I don't lose it first!). The rings in this picture may not be made of expensive materials, but they're still made of metal and [artificial] diamonds, and will last longer than I will.

 

Not that they need to! There's no reason to be stuck with one ring and one style for the rest of your life. These rings -- a round-cut 1.25 carat CZ solitaire in sterling silver, and a stainless steel band with 3mm channel-set CZ stones -- are completely gorgeous, exactly the style I wanted, and together with shipping they cost under twenty bucks.

 

I could have ten sets at that price, and still be way ahead of any diamond-buyers! "Real" rings like these? Would have cost many thousands of dollars and been worth only hundreds the minute we left the jewelers'. So screw that.

 

When I told him I wanted costume rather than "real" jewelry, he said it was further proof of our compatibility and expressed his admiration for my level-headedness. This is a person who gets up two hours early to drive me to work, who rarely lets me carry groceries (and even then only one or two of the lightest bags), and is thoughtful and affectionate every single moment of our lives together. I see no reason to make him prove his "love" (read "financial solvency") by wasting our money on jewelry I'll probably get bored of.

 

Viva la cheap rings, I say!

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing software company, where he drives the company’s lead generation and branding strategy through inbound marketing. Under Mike’s leadership since 2007, HubSpot’s marketing has won more than 30 awards, been featured in over 20 marketing and business books, generated over 1 million leads, and grown the company from 10 customers to over 11,000 customers and $77 million in revenue

Peldi asking Laura a question...

 

Making social media work in business to business

Laura Fitton – Inbound Marketing Evangelist at HubSpot

 

businessofsoftware.org/

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