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On our way from Jokulsarlon glacier lagoon towards the final station of the Day: Djupivogur in Iceland's Eastfjords. Every instant offered wilderness of a different kind and beauty. Just seeing this made me feel dizzy with joy, it's my very own dope, these solitary, vast landscapes (without queues of tourists driving around the Golden Circle.


National Geographic | BR-Creative |

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Local Philadelphia cash home Buyer Rapid Home Liquidation advertises: we buy Philadelphia pa houses cash in their current condition without the homeowner having to invest any of their own funds into repair costs, closing costs, commissions, or other out of pocket expenses. Investors who buy Philly houses fast will also provide extensive solutions for sellers who are looking to draft custom clauses within their real estate contracts that add an extra layer of flexibility throughout the course of the sale. The property investor will work directly with homeowners to help them figure out the best course of action to liquidate the property in the shortest time-frame.


Property buyers like Rapid Home Liquidation offer Philadelphia homeowners the option to choose to sell their home quickly for cash without having to invest any more of their own time or money into the property. Selling a home on the open market today through a licensed real estate agent can be an extremely time consuming and stressful process. There are many critical things that must take place before the sale can finally be consummated such as lender appraisals, inspections, underwriting, showings, negotiations, contracts, closing costs, commissions, liens, mortgage balances, utility costs, and other special assessments. These added obstacles usually delay a traditional house sale for days, weeks, and sometimes even several months.


Modern people who are used to dealing with the more convenient aspects of technology find the traditional process of selling a home through a realtor extremely lengthy and complicated. For homeowners who would much rather prefer a much simpler process, there are cash home buyers in Philadelphia buy houses directly in their current condition without the homeowner having to invest any more funds into closing the deal. Fortunately, these cash home buyers will perform their own inspection on the property and will fund the deal with their own private cash reserves so there are no complicated inspection or loan underwriting procedures that will end up delaying the sale.


Title companies also love working with cash buyers as well because it makes transferring the deed much simpler overall. When the closing agent at the title company doesn’t have to deal with a mortgage lender they are able to close the transaction much easier because there are fewer stipulations that must be met. A cash sale is always preferred because there is already enough work for the title company to complete with running the title commitment report and checking to see if there are any lienholders on the title. Normally, the title company will have to deal with two lenders: the one who originally lent the seller the money to buy the property when they first purchased the home. Two, they will also have to deal with the lender who is lending the buyer the funds to purchase the home.


Selling homes fast in Philadelphia Pennsylvania is an option that homeowners now have the option of choosing when their back is against the wall and they simply need a reliable cash home buyer to come in and pay off their loans and take over the deed so they can stop paying monthly holding costs. A lot of homeowners in Philly owe back water, sewer, and tax bills and need to sell the home in order to pay down these debts. Having a direct buyer who is willing to close fast can make this process much easier and simpler because the homeowner won’t be responsible for making extensive repairs to the property before it can finally be sold again on the market.


Investment companies like Rapid Home Liquidation will buy homes in as-is condition even if they have several expensive problems that must be taken care of before the home can be listed and sold through traditional marketing channels. For example, a property could need a new roof, updated kitchen and bathrooms, new siding, new appliances, new flooring, or even other more expensive repairs like foundation stabilization or septic problems. Property owners who want to be able to cash out and get an instant offer for their home without having to first remedy these issues will certainly benefit from being able to sell their problematic Philadelphia homes quickly without investing any more funds into the rehabilitation of the property.


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Editor’s Note: Below is the Geek Estate Mastermind newsletter #18 from February (this week’s edition was #24). Prospective members often ask for a sample newsletter, so thought I’d post a past edition publicly as an example — particularly given the relevance of Knock’s model to yesterday’s Zillow announcement that they will begin purchasing homes directly.


Those of you who know me, know I’ve been advocating for the consumer since I entered this industry as a 23 year old graduate from the University of Washington. “Win the consumer” is what I’ve been harping on since Geek Estate Blog’s earliest years, which came from my role as the “voice of the consumer” at Zillow. The topic of this week’s newsletter is a company I have been intrigued with for awhile.




What’s driving my interest? First and foremost, buyers/sellers are delivered an extremely clear win; certainty, convenience, and decreased risk. Knock’s primary value proposition: Trade-In Your House Today. Knock will buy your new house and move you in before listing your old house.


Second, my girlfriend and I recently started watching HGTV’s Fixer Upper (with Chip and Joanna). I know we’re late to the party, but we love the show. Third, I grew up fixing and remodeling homes. My dad is a self professed do-it-yourselfer, as were both grandfathers. All enjoyed teaching me (and I enjoyed learning); I’ve stripped homes down to the studs, and pieced them back together. Fourth, I’ve recently started consulting on a new offering that shares a few characteristics.


I had the pleasure of speaking with Knock’s CEO Sean Black for 30 minutes a couple weeks ago to learn more about what they’re working on, and the business model behind it. Let’s get to it.


Knock, which started operations in Atlanta and recently launched in Charlotte, is a home trade-in platform offering the ability to sell a home with more certainly and less stress/risk. They help homeowners buy a new home, move them in, and then sell their old home for them. The team was founded by Sean Black (early Trulia), Jamie Glenn (Yahoo! RE & Trulia), and Karun Sakhuja (homeASAP). Point being, they have a wealth of industry experience, as well as sizable funding.


Consumer Win: I showed Knock to my mom after a discussion about real estate over dinner a couple months ago. After reviewing the website and watching the video, she emailed me back and said Knock is exactly what my sister and broker-in-law need to upgrade. They have equity in their home (Greenwood neighborhood of Seattle), but the prospect of buying and selling at the same time is beyond daunting (especially with two children). They can’t purchase without selling first to capture and liquidate their equity. Thus, the pickle. Knock solves this barrier by purchasing a new home for the buyers, and settling after their old home is sold. If Knock operated in the Seattle market, my sister and her husband would be clients tomorrow. Another friend of mine and his wife are in a very similar “wanting to upgrade but don’t have the down payment” situation.


Operational Complexity: Their concept is complex and impressive (I’d encourage you to watch the video on that page). Here’s all the steps Knock coordinates for the buyer (who also ends up a seller):


Submit home for a free market price estimate.


Phone consultation.


Licensed Local Expert (Knock) will help find a new home. They get the buyer fully underwritten for a new mortgage.


Buy new house with KNOCK’S CASH.


Manage and pay for improvements on new home. Up to $10,000, which can be rolled into the mortgage.


Move into the new house.


Only pay one set of bills.


Manage and PAY FOR repairs on old house to maximize offers. Up to $10,000, and settle at closing.


Transfer new house into buyer’s name as soon as the old house sells. They guarantee a sale within 6 weeks, or they’ll buy the home themselves.


That’s a lot of moving pieces, but handling all of them adds considerable value to a buyer/seller combination.


Business model: Knock earns their commission by being the buying agent on the new home, and the selling agent on the old home. They aren’t making money on the construction/renovation costs. That said, their volume is significant and as a result are able to execute construction projects at a sizable discount compared to the market.


Differentiation: First, Knock agents are on salary (W2s), not independent contractors (1099s). That means they won’t have the “agent adoption problem” most of the industry has. If an agent doesn’t do things the “Knock way”, they will cease to receive a paycheck. Not unlike Redfin, this gives them a strategic advantage delivering consumer wins not necessarily in a commissioned agent’s best interest.


Second, they are fronting the cash (up to $10,000) for improvements. They are taking the burden off the buyer. It’s worth noting that $10,000 is enough to do cosmetics and repairs, but generally not a structural renovation. I understand the need for a cap since they are financing everything. That said, when thinking about adding significant equity to a seller’s home, what’s truly needed are often fairly major renovations costing well in excess of $10,000.


Third, and this is important, Knock has plans to let anyone use their platform to buy and sell directly, without an agent, in the future. They are building a platform for the whole transaction, for anyone to use, for free. And if, as a buyer or seller, you can’t find homeowners to do a deal with, you’ll be on Knock’s platform. More likely than not, you’ll end up using Knock as an agent. That’s the thinking anyway.


Knock & the Broader iBuyer/iSeller Landscape: It’s no secret the most well funded iBuyer/iSeller players are Opendoor, Offerpad, and Knock. Of course you can’t ignore Redfin and Zillow in that race, either. I agree with Sean that, at some point, the leaders will be so far ahead in technology, funding, and brand that it’ll be a losing proposition for new entrants to compete.


To me, it’s blatantly clear Knock delivers a far superior experience than a traditional agent/boker is able to offer their clients. The ability to actually move into a house prior to selling your old one is a game changer in terms of convenience.


If you boil down Knock’s business model, everything serves as lead generation into the commission for two transactions. 6% total. Think about all the aspects of the deal Knock is handling, to get 2 sides. They are financing the new home, guaranteeing the sale of the old home, and fronting the costs of renovations on two homes (as well as handling project management). That’s way beyond what a traditional agent can deliver to their clients. Heck, it’s way beyond what most brokerages can reasonably deliver (I’ve heard rumors Windermere is doing some of this here in Seattle, but haven’t confirmed).


Complexity. That’s my real takeaway. As an agent or broker, the required service level complexity to attract leads & satisfy buyers and sellers is increasing at a rapid pace. Sure, the rise is funded by VC dollars, may not be profitable, and you don’t have a business model that warrants funding to compete. Unfortunately, none of that matters. Agents/brokers either need to figure out a strategy to compete or die trying. You can no longer expect to simply handle negotiation and close the deal and take your 3%. A comprehensive approach to winning your clients over is the best way to compete against the iBuyer/iSeller tech titans. You have to bring something unique to the table. Offering sellers guaranteed offers like FlyHomes (their co-founder Steve is a Geek Estate member) will rapidly become table stakes to winning deals. Beyond that, I predict a rise in teams and brokerages helping with rentals, property management, renovations, home security, interior design, real estate investments, travel planning (see here), and even personal finance.


How are you going to compete? How are you going to deliver “better” to your clients?


Editor’s Note: That marks the end of Geek Estate mastermind newsletter #18 from February. Below are a few fresh thoughts related to Zillow’s Instant Offers announcement and how it changes the iBuyer landscape.


First, watch this video to understand the way Zillow is thinking about Instant Offers:


From Zillow’s perspective, they are able to offer partner agents/brokers more value in terms of leads/clients. By acting as a friendly financing partner, agents can utilize them to help win listing presentations. That makes those partner agents more likely to continue their relationship with Zillow as Premiere Agents (which means revenue for Zillow). Buying homes directly also gets Zillow closer to the traction, which increases their ability to monetize by moving buyers farther down the decision making process on their platform.


Like Knock, Zillow has upped the complexity level by agreeing to actually buy homes with their cash. If you’re buying homes as an investor, you’re going to need to renovate and sell them quickly if you are to make a profit (or you can hold for the long term — though I’m certain that’s not the path Zillow will take). Renovating homes, even if it’s just cosmetics, is a “messy” business required operations/logistics (to be good at it). Flipping homes is a completely different business to be in than the media business that Zillow claims to be, and my main question is how much of that operations/project management/logistics work Zillow is offloading to partner agents.


The weakness I see in the video is they are seemingly deviating from their fanatical consumer focus that has gotten the company to where it is. For instance, a “problem” mentioned is agents aren’t able to participate in the seller process enabled by iBuyer startups (Opendoor, Knock, Offerpad, etc.). Granted, this is an industry facing video and certainly not the message put out to consumers (nor should it be) – but an agent not participating in the selling process is not a problem consumers care about. They care about selling their house. If there is a better way that doesn’t involve an agent (and saves them money), so be it. Zillow said it themselves, “The approach we’re taking is agent first and broker first.” I 100% understand why they’re taking this approach, and working WITH the industry rather than against it is a strategic choice that will benefit them in many ways. That said, an “industry first, consumer second” mindset is what got to where they are (no longer the category king). Don’t get me wrong, I’m not by any stretch of the imagination saying another company is close to disrupting Zillow. Their lead in brand, distribution, scale, and tech is mind-blowing, and is going to take years for anyone to surmount a major challenge.


From the partner agent/broker perspective, this is a major win. They are now able to go into a listing presentation WITH an instant offer in hand rather than having to compete against those offers. Whether the seller decides to list the house traditionally or take the instant offer, the agent still participates in that transaction. Beyond that, more leads is a good thing (if you have the capacity to serve them of course). Zillow being an investor in their Instant Offers marketplace should drive lead volume up.


What does this mean for the iBuyer landscape from the consumer side? Well, this is an obvious win over the current Zillow seller experience in terms of certainty. That said, Knock’s value proposition of actually closing on and moving you into a new house prior to putting your old house on the market is still a clear, clear win compared to what Zillow’s partner agents/brokers are able to offer their clients.


Net-net, this is a huge ballsy move by Zillow Group that extends their strategic moat, making them extremely, extremely hard to compete with. I like it.


That’s a wrap…until the next member newsletter.


Geek Estate Mastermind Overview


The purpose of Geek Estate’s Mastermind community is two fold:


Curate the most incredible and diverse membership of real estate innovators, creatives, doers, and creators in the world.


Make our members wildly successful in their careers building real estate companies.


Interested in joining?


Apply for Membership


The post An Inside Peak at Knock, and Zillow’s Entry into Purchasing Homes appeared first on GeekEstate Blog.


An Inside Peak at Knock, and Zillow’s Entry into Purchasing Homes syndicated from


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The latest announcement from Zillow Group is going to send shockwaves through the industry…


Excited to announce our newest business segment, an expansion of @zillow Instant Offers. Big things ahead. #MoveFastThinkBig #ZGLife


— Spencer Rascoff (@spencerrascoff) April 12, 2018


Beyond expanding Instant Offers into Phoenix, the critical part of the press release:


Zillow to Participate as a Buyer and Seller of Homes

Beginning this spring, home sellers in the Phoenix and Las Vegas real estate markets will be able to compare an agent’s comparative market analysis (CMA) to offers from Zillow or other investors.


When Zillow buys a home, it will make necessary repairs and updates and list the home as quickly as possible. A local agent will represent Zillow in the purchase and sale of each home, enabling agents to earn commissions.


Two things to note:


Zillow’s model enables agents to take part in those transactions, and earn a commission.


Zillow’s model enables an agent to bring a seller an Instant Offer as part of a listing presentation (rather than having to compete against iBuyers to win a client over)


This will be interesting to watch play out…I’ll be sharing further thoughts in our mastermind newsletter.


The post The Expansion of Zillow Instant Offers into Zillow Actually Purchasing (and Renovating) Homes appeared first on GeekEstate Blog.


The Expansion of Zillow Instant Offers into Zillow Actually Purchasing (and Renovating) Homes syndicated from


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Now that a little time has passed since the announcement by Zillow that it will be “collaborating” on the purchase and sale of properties using its Instant Offers platform (currently being tested in Las Vegas and Phoenix markets), I’ve had the chance to think about what it might mean for organized real estate.

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ATLANTA, GEORGIA — Sitting in a car in Atlanta, you’ll probably hear an ad on the radio for at least one real estate tech company. Knock, Opendoor, Offerpad and Zillow Instant Offers are all fine-tuning their technology that buys and sells homes online in the city. Each company — known as iBuyers — operates in […]

Why Opendoor, Zillow and Knock all love Atlanta published first on


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Zillow’s Instant Offers got me thinking about what the net effect might be if even a few percent of listings go the iBuyer route and what that means for the MLS.

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