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Please attribute credit to this info-graphic to: www.lorainwebsites.com/blog/bid/68637/Using-Web-Personali... This is a very basic example of a process flowchart that could be followed with Advanced Marketing Automation. The key difference between lead nurturing via preset email, and Advanced Marketing Automation is that Marketing Automation happens as the result of a leads actions. Different actions can trigger different events, since this happens in real-time it allows you to present opportunities while your lead is using your website or a social media site.

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Are you a home services provider or home improvement contractor that is looking for a solution to generating leads online? Have you either considered or have signed up with Homeadvisor or Angies List in hopes of getting more leads for your sales team? Find out why this is NOT the best option for your local home services business.

 

Introduction: Overview

This information can be useful for both consumers and home professionals. These types of online marketing companies are the direct (online) competitors of the actual contractors you are trying to hire for a home project. The monetary interest of the marketing company (HA & Angies) will always come first, over and above the interest of you the consumer or the contractors that are signed up with them.

 

These popular online lead generation services are a tempting solution to getting more business, especially for a new & growing company, but are they really worth it and are you being robbed by these online competitors? In this article we take a deep dive into the world of online lead generation services, their tactics, gimmicks, and deceitful practices. If you are a business we cover why and HOW to be the source of your own online lead generation, and we cover WHY consumers should be aware of these types of services.

 

Our goal will be to shed light on the truths & facts, the do’s & dont’s of these services, and also how you as a local business owner can take charge, spend less on advertising while generating more new online leads – all by yourself!

 

Homeowners may take advantage of this article and gain insight into the troubling process both for you AND the 10+ service providers who are all hungry for the same thing, your lead. It’s like placing a piece of meat in a wrestling ring and releasing 10 lions to fight over it, and the lead is the meat.

 

Generating Leads Online:

 

As a marketing company ourselves we know very well the pain and struggle of generating new leads on a consistent basis from online & other sources. We are not much different than most home improvement companies who are trying to figure out how to take more sales shares in their local markets, although we do have a bit more knowledge on the subject of online marketing and that’s why we are who we are.

 

So, you have a local business and you provide a quality service, right? Good, well for the purpose of this article we will focus on home service & improvement providers who have reservations and concerns about using services like Homeadvisor, Angies list, Thumbtack and the like – and your reservations will be vetted below, we are sharing all the details!

 

If you own a local home service business chances are that your company CAN and will take on more new business and chances are that you ARE looking to grow your business. One of the absolute BEST returns on your marketing budget are leads from online, but only if done correctly!

 

As a business, in terms of getting new sales from online sources, you do NOT have to pay (much) to generate the leads. Part of what we do is provide training to business owners on how to find ways to create online & digital inbound lead generation systems. If you are a business owner you need to understand the marketing resources that you have at your disposal within your current business structure. Knowing these things will also help you to continuously develop new & unique inbound marketing strategies that drive new sales without spending all of your money and loosing all of your hair.

 

Homeadvisor & Angies list – Consumers & Contractors Beware

 

Why would you pay hard earned money on a lead that was simply window shopping or could not afford the service at the time you had to PAY for their information!? A better solution would be to use the resources in your business to create online lead funnels that can keep leads from going cold without shoveling out the dough.

 

Online Competitors are NOT who you think:

Who are your online competitors? If you answered the actual local businesses that show up on a Google search, you might be halfway right. The other half (and the bigger half) are not even real companies, they are marketing entities that intend to sell you leads that you could have generated yourself!

 

In the real world (that is the offline world) you can name on 2 hands your direct competitors easily, but what most business owners fail to include or realize is that online lead generation services like Home-advisor are your worst and most aggressive competition.

 

In the online world the competition landscape is a bit different than say word of mouth referrals. There are marketing companies out there that have large budgets and smart people who intend to STEAL YOUR LEADS away and resell them to you, and your direct competition!

 

The Online Online Lead Gen Concept:

 

A few smart people have the great idea of capitalizing on the ignorance of both the consumers looking for local home services and the professionals who provide them. The key factor of their success is that you the business owner do not know how to or have had trouble making a solid online brand awareness, ranking to the top of search results, or having a good inbound sales strategy that is working or if you are a new business with limited advertising looking to get more sales.

 

Since most people go into business for the things that they know best it means that most business owners are NOT marketing experts, or else that’s what you would be in business for, right!? This is the key factor that online lead generation services capitalize on while facing it a certain way to the people looking for your services.

 

Wiki Info:

Formerly: ServiceMagic (1998–2012)

Type: Subsidiary

Industry: Local homeowner services

Founded: December 1998

Founder: Rodney Rice, Michael Beaudoin

Headquarters: Golden, Colorado

Key people: Chris Terrill, CEO

Services: Home improvement marketplace

Number of employees: 2,000

Info Cited from: en.wikipedia.org/wiki/HomeAdvisor

 

In recent years HA has been involved with many lawsuits, and one in particular a class action. Even before the most recent developments they had to change their name from Service Magic due to public backlash on their practices. Complaints abound from both sides, contractors & homeowners alike. Stories of having unqualified contractors show up and never finish work which were companies as provided by Home advisor have been featured in the news.

 

Here are some testimonials for Homeadvisor services

 

Glassdoor employee review of homeadvisor

 

Sitejabber consumer reviews of homeadvisor

 

Home-Advisor for Contractors

 

If you are not already a paying member there are 3 ways HA might contact a business owner to get them on-board.

 

Cold sales call.

 

Cold sales email stating they have leads in your area.

 

Spoofing – Pretend that they are the lead, and when you call back it’s the same sales rep that has been trying to call or email you by using their lead system, impersonating an email or phone call. (BTW – Yelp ha been known to do this also.)

 

Pricing:

HA will charge somewhere between $200 – $350 annually for on-boarding of a new business. They say this charge takes care of the business profile, account, phone number forwarding, links on other websites, and the background check.

 

Contractors are charged thereafter per lead at a rate varying from $10 – $100+ depending on whatever they want to charge whenever they want. Charges are applied to contractors at the end of every week, usually Friday and processed by the following Monday. Reasons & information for the pricing structures can be found on their website.

 

The Leads:

There have been numerous reports that the leads delivered to contractors are poor and unqualified, therefore not worth the money paid for them. Even though there are some qualified leads and ready-to-buy consumers using the service the vast majority of leads are window shopping, confused, and not ready to buy.

 

HA will also promote itself as a home owners resource network, providing information and things like cost calculators. In many cases this can cause confusion with consumers who are just in the research & discovery part of their buying journey.

 

Contractors have reported to us that in most cases the lead has been disseminated to over 4 and more other contractors, and as it turns out the lead was not ready to buy. Sadly, all of the contractors who were sent that very same lead are charged the going rate with futile recourse. In other cases business owners have reported that the same lead from a month ago will pop back into their dashboard and after contacting the lead (again) they state never have resubmitting the request.

 

Meanwhile, this poor person’s email and basic information has been sold by HA to other vendors & marketing channels which will innundate them with solicitation emails and even annoying phone calls. There is no doubt that some of the people who use HA to find local pros are serious about their inquiry, but few. As a local contractor you can generate these leads yourself, you don’t need to rely on a questionable service.

 

Concerns:

Have you searched for your business online for the keywords that you are trying to rank for in the local area and you see that these big “pay to play” websites are ranking over your website? It is concerning & frustrating because when you see a website like HA (a marketing company) ranking for in searches for the services that you provide in your local area you know that isn’t a real business and it’s a direct link to all of your competitors.

 

If a consumer clicks on one of those websites and you are not listed and paying them you may not get the lead. You know that most of the leads you would have to pay for are not worth paying such a price for because of their early stage in the buying process, and for the fact that the competition is so steep because of the nature of this model.

 

These online lead generation marketing companies have been known to market to consumers using tv commercials, search engine ads, organic search rankings, partnerships, acquisitions, and networking to promote a branding image such that if the consumer is to see their ad when searching for a home service they are more inclined to click on it over your own.

As a business owner who needs to generate more leads from online sources what can be done, how can you compete?

 

A few videos from actual contractors experiences:

 

Solutions & Alternatives: Lead Gen

 

Are you considering signing up for Home-advisor or other pay per lead services to help grow your business? If you are still considering the decision we can help, but if you have already signed up we can help you transition out of it.

 

Advice for new companies: If your business has limited funds / small marketing budget do not even think about signing up for these services, they will drain your revolving capital faster than anything! However, if you have a respectable marketing budget and need to get in front of possible buyers fast, you could sign up with one or two and use them for the short term while you develop some of the strategies we will mention below.

 

We think that every business should be their own content creation and syndication machine. With the resources available like smartphones, tablets, cameras, YouTube, computers, etc there is no reason why you should not be able to create a new piece of sales material every day.

 

As mentioned in previous posts, being present at the very top of the sales funnel does not have to drain your funds without return like many of these types of PPL services.

 

Offline Marketing Strategies

 

Your business can take advantage of cost effective print marketing to increase local awareness. Everything from the good ole networking & hand-outs, flyers, and of course custom business cards.

Direct mailing is a great way to target a specific demographic or local area that you know would use your services. By creating a compelling visual postcard you can generate warm local leads on a budget that you can afford.

 

A great source for getting custom direct mail postcards for your business is: Postcard Mania

 

Online Marketing Strategies

 

The whole world is online and plugged in, and you know that the majority of EVERYONE searches for something online and probably does not own an actual phone book. By now we know all of that, so how do we capture our piece of this online searching activity?

 

Know your business

Before creating or improving your business for better online lead generation you need to know yourself and your business inside & out. You need to be able to tell a compelling business story while promoting what you do. Identify why you are in business and how to best promote yourself by asking: what are your advantages, what benefits will your customers receive, what problems are you solving and how do you make it easy?

 

Website (Base Camp)

 

The best way to become the authority in your market is to produce helpful content that caters to your potential clients questions and concerns or objections on a well designed & optimized website. All of this content can be created in different ways but must be under one roof. This is why your business website is so important, it is where you need to send leads to be converted, and it needs to be the main source in which they found you.

 

Content Pages & Blog posts

 

Videos

 

Brochures

 

PDFs

 

Low risk offers

 

Content Syndication:

 

As you create the content at Base Camp (your website and blog) you will need to syndicate this content to your audience. First create the content that is good, better than the competitor’s, then share that content around to the multimedia channels that might find it interesting or add value.

 

Social Presence

 

Getting someone to know about your website might take some offline and online actions. There are some places online where you can direct people to your main website in hopes of getting a sale. Find out where your buying audience is hanging out on social media and leverage a business profile on those platforms to engage with them and make them aware of your business.

 

Lead Nurturing

 

As part of the sales funnel leads begin as cold and warm up to becoming hot to make a purchase. While the lead is “cold” you may need marketing assets that help them through this part of the process in a more passive way. By using the blog on your website you can put together compelling bits of information that is helpful but not pressuring to make a purchase.

 

Email & Follow up systems

 

Having a way to capture a lead email on your website or sales page is one way that you can followup in a passive manner. If a lead submits their email for low risk offer of good information then you can place them into the respective email campaign to provide them with more related content.

 

A great way to get an email campaign setup is through: Mail Chimp

 

This was simply an overview of the things you can do to create an inbound online marketing system for your local business. We encourage you to visit other pages on our site as it relates to you, and if you still have questions just send us an email.

 

Paying for services like Home advisor can cost you an arm and a leg which is no good for a new business that is trying to break into a local market. We want to provide you with a real sustainable way to keep leads flowing in without spending all of your operating capital in the process.

 

Our company focuses on training business owners on how to take over their local marketing and how to quit paying those expensive lead gen companies for poor service.

If you have found this article because you are a home service provider struggling with getting new business online we hope this has helped. This is not a comprehensive guide, but we will add more information over time.

 

The post How to get free leads to my local business appeared first on Nexxus Designs & Marketing.

 

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Article Source October 23, 2018 at 03:44PM

How can a company determine marketing and advertising that is digital?

 

Digital marketing is defined by way of many techniques that are electronic networks for connecting with customers where they invest most of their time: online. Through the internet site itself up to a company's online branding possessions â digital advertising, email marketing, online leaflets, and beyond â there's a spectral range of strategies that come under the an umbrella of "digital advertising."

 

The most effective electronic entrepreneurs have clear picture of how each advertising that is electronic supports their overarching goals. And with regards to the targets of their online strategy, marketers can support a larger campaign through the paid and free channels at their particular disposal.

 

A marketer this is certainly content for example, can make a series of blog posts that serve to build prospects from a brand-new e-book the business enterprise recently produced. The company's social media marketer might then help advertise these websites through compensation and posts that are natural business's social networking records. Possibly a message is made because of the e-mail marketer promotion to deliver those who download the ebook more information in the business. We are going to chat more info on these specific marketers which can be an electronica moment.

     

Provide types of services in Best Digital Marketing Agency:

   

Search Engine Optimization (Search Engine Optimization)

Content Marketing

Social Media Advertising

Pay Per Click (PPC)

Affiliate Marketing

Native Advertising

Marketing Automation

Email Marketing

Online PR

Inbound Marketing

Sponsored Content

Here is a quick rundown of a few of the most typical advertising and marketing that is digital in addition to channels associated with each one of these.

  

Search Engine Optimization (Search Engine Optimization)

This is actually the process of optimizing your site to "rank" greater in search results pages, therefore enhancing the number of natural (or no-cost) traffic your receives that are internet site. The networks that benefit from SEO include web pages, blog sites, and infographics.

 

There are certainly a true range methods to approach Search Engine Optimization to be able to produce competent traffic to your website. These generally include:

  

⢠On-page SEO: This particular SEO centers on all of the content that exists "on the page" when considering a web site. By investigating keywords with their search volume and intention (or definition), you'll respond to questions for readersand rankhigher from the search engine results pages (SERPs) those relevant questions create.

  

⢠Off page SEO: This type of SEO focuses on all of the activity that takes spot "off the web page" when trying to enhance your website. "What task not on my internet site that is own could my position?" You might ask. The answer is one way links, also referred to as backlinks. The number of writers that connect to you, and the"authority that is general of these publishers, affect exactly how extremely you rank for the keywords you care about. By networking with other editors, composing guest posts on these websites(andlinking returning to your website), andgenerating external attention, you can make the inbound links you'll want to move your website through to allthe right SERPs.

 

⢠Technical SEO: This particular SEO centers on the backend of one's web site, and how your website are coded. Image compression, structured information, and CSS file optimization are kinds of technical Search Engine Optimization that will increase your website's running rate â an important factor this is certainly ranking the eyes of search engines like Google.

 

Content Advertising And Marketing

This term denotes the creation and promotion of content possessions for the true purpose of creating brand name awareness, traffic growth, lead generation, and consumers. The channels that may play the right component in your content marketing strategy include:

 

⢠Blog posts: Writing and posting articles on acompanybloghelps you indicate your business expertise and generates search that is natural for your business. This finally gives you more opportunities to convert visitors being site leads for your salesforce.

 

⢠Ebooks and whitepapers: Ebooks, whitepapers, and comparable content that is long-form additional educate guests. It also permits you content that is toexchange a audience's contact information, creating leads for your company and moving peoplethrough the customer's trip.

 

⢠Infographics: Occasionally, visitors would like you to show, not tell. Infographics are really a as a type of visual content that will help visitors which can be website a thought you need to assist them to learn.

 

Would you like to find out and apply marketing that is content your organization? Take a look at HubSpot Academy's free content advertising and marketing instruction resource page.

  

Social Media Marketing:

This rehearse promotes your brand and your content on social media channels to improve brand name understanding, drive traffic, and prospects that are generate your organization. The networks you can use in social media marketing include:

 

⢠Facebook.

 

⢠Twitter.

 

⢠LinkedIn.

 

⢠Instagram.

 

⢠Snapchat.

 

⢠Pinterest.

 

If you should be new to systems which can be social you should use resources like HubSpot to get in touch channels like LinkedIn and Facebook in one single spot. Because of this, you can easily schedule material for multiple channels simultaneously, and monitor analytics from the platform as well.

 

Together with connecting accounts that are social publishing functions, you may also integrate your social media inboxes into HubSpot, so you can get your direct communications in one single location.

  

Pay Per Click (PPC)

PPC is just a way of driving traffic to your site by paying a author any right time your advertising is clicked. The most typical types of PPC is Google Ads, allowing you to definitely purchase top slot machines on Google's search results pages at a high price "per click" for the links you spot. Other networks where you are able to utilize PPC consist of:

 

⢠Paid ads on Facebook:Here, people will pay to customize a video clip, picture post, or slideshow, which Facebook will publish to the newsfeeds of suit your company peoplewho's market.

 

⢠Twitter Ads campaigns: Here, people can pay to position a few posts or account badges into the development feeds of a market this is certainly specific all specialized in accomplish a particular objective for your needs. This objective could be traffic that is website more Twitter followers, tweet engagement, and on occasion even app downloads.

 

⢠Sponsored emails on LinkedIn: right here, people will pay to deliver messages straight to particular LinkedIn people centered on their business and history.

  

Affiliate Advertising And Marketing:

This is often a type of performance-based advertising where you obtain commission for marketing somebody else's products on your site. Affiliate marketing networks include:

 

⢠Hosting video ads through the YouTube Partner Program.

 

⢠Posting affiliate links from your media records being social.

  

Native Advertising:

Native advertising describes advertisements which are mostly content-led and featured on a platform alongside various other, non-paid content. BuzzFeed-sponsored posts are a instance this is certainly good but some men and women additionally think about social media marketing to be "native" â Facebook advertising and Instagram marketing and advertising, as an example.

 

Marketing Automation

 

Marketing automation refers to the program that serves to automate your fundamental marketing and advertising operations. Numerous advertising departments can automate jobs which can be repeated would otherwise do manually, such:

 

⢠Email newsletters: Email automation doesn't only enable you to instantly send emailsto your subscribers. It may help you shrink and expand your contact listing as required so that your updates are just visiting the personal individuals who like to see them inside their inboxes.

 

⢠Social news post scheduling: you ought to post regularly should you want to increase your corporation's existence on a myspace and facebook. This will make manual posting a little bit of an procedure that is unruly. Social media scheduling resources press your articles to your social networking to help you spend more time focusing on content method channelsfor you.

 

⢠Lead-nurturing workflows: Generating leads, and changing those prospects into clients, can be quite a lengthy procedure.You can automate that process by delivering leads certain email messages and content they download and open an ebook when they fit particular requirements, such as for example whenever.

 

⢠Campaign tracking and stating promotions which can be:Marketing incorporate a ton of different people, e-mails, content, websites, phone calls, and more. Advertising and marketing automation will help yousort anything you work on by the promotion it is providing, then track the performance of the promotion in line with the progress many of these components make over time.

 

Email Marketing

Companies make use of marketing with email like a genuine method of communicating with their audiences. E-mail is generally utilized to market content, discounts and events, in addition to to individuals who are direct business's website. The kinds of emails you might outline a contact strategy feature:

 

⢠Blog subscription newsletters.

 

⢠followup emails to website visitors just who installed some thing.

 

⢠customer e-mails which can be welcome.

 

⢠Holiday promotions to commitment program people.

 

⢠Tips or series that is similar for buyer nurturing.

  

Online PR:

Online PR may be the practice of acquiring earned coverage that is online digital publications, blog sites, as well as other content-based websites. It really is just like old-fashioned PR, but in the space this is certainly online. The channels you need to use to maximise your PR attempts feature:

 

⢠Reporter outreach via social networking: speaking with reporters on Twitter, for example, is a method in which is great create a commitment utilizing the press that produces won media possibilities for the company.

 

⢠Engaging online reviews of the company: an individual ratings your company online, whether that analysis is great or bad, your instinct could be to not touch it. On the other hand, engaging company reviews makes it possible to humanize your brand and provide powerful texting that protects your reputation.

 

⢠Engaging comments on your own personal internet site or blog: Similar to the way you would answer reviews of your organization, responding to individuals who're reading your content is the greatest option to produce productive discussion around your industry.

  

Inbound Advertising And Marketing

Incoming marketing means a marketing methodology wherein you attract, engage, and delight clients at every phase of the buyer'sjourney. You can use every advertising this is certainly digital overhead, throughout an incoming online marketing strategy,to create a consumer experience that workswith the client, notagainst them. Below are a few classic examples of inbound marketing that is marketingversustraditional

 

⢠Blogging vs. ads which can be pop-up

 

⢠Video marketing vs. commercial marketing

 

⢠Email contact listsvs. e-mail junk e-mail

 

Sponsored Content:

Another business or entity to create and market content that considers your brand or solution in some manner with sponsored content, you as a brand name pay.

 

One kind that is preferred of content is influencer advertising and marketing. A brand sponsors an influencer in its industry to create posts or videos pertaining to the company on social networking with this specific type of sponsored content.

 

A different type of sponsored content could be a weblog article or post that is written to highlight an interest, solution, or brand name.

 

To find out more about sponsored content, take a look post out.

    

Marketing Automation Coordinator:

Main KPIs: e-mail rate that is available promotion click-through price, lead-generation (conversion) rate

 

The advertising and marketing automation coordinator helps select and manage the program that allows the marketing and advertising that is whole to comprehend their clients' behavior and gauge the growth of their company. Because most advertising and marketing operations described above may be performed separately from a another, it's important for here to be somebody who can group these tasks which can be digital individual campaigns and monitor each promotion's overall performance.

 

Inbound Marketing vs. Digital Marketing: Which Can Be It?

 

The two seem similar: Both occur primarily online, and both concentrate on producing electronic content for people to take on the surface. So what's the distinction?

 

The term "digital advertising" doesn't distinguish between push and pull advertising and marketing techniques (or that which we may now relate to as âinbound' and âoutbound' methods). Both can still come under the umbrella of electronic advertising.

 

Digital outbound strategies make an effort to place an advertising message straight right in front of as many folks as you are able to in the area this is certainly online regardless of whether it is relevant or welcomed. For instance, the banner that is garish you see near the top of many internet sites you will need to drive a product or promotion onto those who aren't fundamentally willing to obtain it.

 

Having said that, entrepreneurs whom employ electronic strategies that are inbound online content to entice their particular target customers onto their particular web pages by giving assets being beneficial to all of them. One of the simplest yet most inbound that is powerful advertising possessions is really a blog site, that allows your internet site to take advantage of the terms which your perfect clients are trying to find.

 

Ultimately, inbound marketing is just a methodology that uses advertising and marketing this is certainly electronic to attract, engage, and delight clients online. Digital marketing, on the other hand, is actually an umbrella term to explain marketing and advertising that is online of any kind, no matter whether they're considered inbound or outgoing.

 

Does advertising that is electronic for many companies?

 

Digital marketing and advertising can work for any continuing company in just about any industry. No matter what your organization offers, digital advertising nevertheless requires creating completely buyer personas to identify your market's requirements, and creating important content that is online. But, that is not to state all organizations should apply a digital marketing strategy in the way that is exact same.

  

B2B Digital Marketing:

If the business is business-to-business (B2B), your digital marketing and advertising efforts are likely to be focused around online lead generation, using the final objective being for someone to speak to a salesperson. For this reason, the part of your online marketing strategy would be to attract and transform the product quality that is greatest leads for the salespeople via your internet site and promoting digital channels.

 

Beyond your internet site, you will probably decide to focus your efforts on business-focused stations like LinkedIn where your demographic is spending their time online.

  

B2C Digital Marketing:

If for example the business is business-to-consumer (B2C), according to the price of the products, it really is most likely that the aim of your electronic advertising efforts is to entice individuals your internet site while having them be customers without previously needing to talk with a salesperson.

 

For that reason, you are probably less inclined to consider âleads' inside their good sense this is certainly standard prone to target creating an accelerated customer's trip, from the moment some body lands on your own site, to the minute they make a purchase. This can usually indicate your product or service functions in your content higher up when you look at the marketing and advertising channel you may want to utilize more powerful calls-to-action (CTAs) than it could for the B2B company, and.

 

For B2C companies, channels like Instagram and Pinterest could be more important frequently than business-focused platforms LinkedIn.

People often think that in this digital era, having a physical brochure is not anymore important. But this is actually wrong as a professionally designed brochure can work like an important lead nurturing tool. The brochure can be really more effective at the initial contact than other marketing tools as it is immediate. Besides, a good brochure design will also intrigue people to learn about a company and therefore it’s up to them whether they want to visit the website or not.

 

A professionally designed printed brochure is also necessary for the service based B2B industries. It actually builds credibility by sending important messages regarding the value of the product or service of any business.

 

So, to connect with the readers or viewers successfully, a good brochure design must have the important design elements. These includes:

 

Right format: This is one of the most important steps to consider while it comes to designing a brochure. It is always better to get creative with the brochure format. Considering this fact, these days, a number of organizations prepare the brochures in the form of posters. These formats are easy to send through mail and can also be hanged somewhere in the room so that these remain visible all the time.

Best quality printing: A good design is not just about nicely layout pages, but this also means the end physical product, which people would hold in their hands. Brochure printing often sounds really boring, but this can enhance the design quality seriously in case you are well aware of the printing techniques. Some of the popular techniques of quality printing are:

Varnish: A varnish layer, which adds a really glossy effect.

Die cut: Irregular shapes created by paper cutting to get some unusual effects.

Letterpress: Here the inked parts are pressed into the paper to create a great look and feel.

Availability of white space: This advice may sound dull as maintaining a white space is necessary for both graphic design and brochure design. But still it is necessary to keep in mind that maintain some well balanced white space on the brochure is necessary for maintaining the readability and aesthetics.

Attention to the details of typography: The majority of the people, who read the brochure may not notice whether the titles are good or the texts are justified, but still you have to pay attention to the details like using thin spaces and ligatures, avoiding windows and orphans and dumb quotes.

Wise selection of colors: This is another thing that applies to most of the graphic design products, but selection of the right colors is probably the first thing, which people will notice in a good brochure design. Colors convey a lot more details than the aesthetics. Therefore, it is necessary to choose the colors wisely. But it is really unfortunate that you will not have many choices while it comes to choosing colors for graphic design, still you will have to stick to the corporate identity guidelines of the company with which you are working. Even in case you have total freedom in choosing the colors, you have to be really careful.

Representing customer lead framework through a presentation to the management is not an easy task. You need a lot of time and efforts to create a presentation that can win the heart of the administration. So, to help you out, SlideTeam has come up with content ready customer lead framework PowerPoint presentation slides. This customer lead model PPT presentation has been designed using a slide on various related subjects such as lead generation strategy, lead nurturing lifecycle, lead nurturing process, lead scoring, lead conversion process, and funnel-based conversion metrics.

good brochur design: People often think that in this digital era, having a physical brochure is not anymore important. But this is actually wrong as a professionally designed brochure can work like an important lead nurturing tool. The brochure can be really more effective at the initial contact than other marketing tools as it is immediate. Besides, a good brochure design will also intrigue people to learn about a company and therefore it’s up to them whether they want to visit the website or not.

 

A professionally designed printed brochure is also necessary for the service based B2B industries. It actually builds credibility by sending important messages regarding the value of the product or service of any business.

 

So, to connect with the readers or viewers successfully, a good brochure design must have the important good brochur design elements. These include:

 

Right format: This is one of the most important steps to consider while it comes to designing a brochure. It is always better to get creative with the brochure format. Considering this fact, these days, a number of organizations prepare the brochures in the form of posters. These formats are easy to send through mail and can also be hanged somewhere in the room so that these remain visible all the time.

 

Best quality printing: A good design is not just about nicely layout pages, but this also means the end physical product, which people would hold in their hands. Brochure printing often sounds really boring, but this can enhance the design quality seriously in case you are well aware of the printing techniques. Some of the popular techniques of quality printing are:

 

Varnish: A varnish layer, which adds a really glossy effect.

Die cut: Irregular shapes created by paper cutting to get some unusual effects.

Letterpress: Here the inked parts are pressed into the paper to create a great look and feel.

 

Availability of white space: This advice may sound dull as maintaining a white space is necessary for both graphic design and brochure design. But still it is necessary to keep in mind that maintain some well balanced white space on the brochure is necessary for maintaining the readability and aesthetics.

 

Attention to the details of typography: The majority of the people, who read the brochure may not notice whether the titles are good or the texts are justified, but still you have to pay attention to the details like using thin spaces and ligatures, avoiding windows and orphans and dumb quotes.

 

Wise selection of colors: This is another thing that applies to most of the graphic design products, but selection of the right colors is probably the first thing, which people will notice in a good good brochur design. Colors convey a lot more details than the aesthetics. Therefore, it is necessary to choose the colors wisely. But it is really unfortunate that you will not have many choices while it comes to choosing colors for graphic design, still you will have to stick to the corporate identity guidelines of the company with which you are working. Even in case you have total freedom in choosing the colors, you have to be really careful.

 

please view our website www.logodesignservices.net

via WordPress ift.tt/2JgeYAR

 

The following is sponsored, promotional content. This content is not written by and does not necessarily reflect the views of REM.

 

The real estate marketing industry has evolved dramatically in the past 10 years, with online marketing becoming a major player in the success of REALTORS® all over Canada, particularly in Toronto where 49,000 Toronto Real Estate Board (TREB) members take an active role in developing their online presence for lead generation. It’s no secret why agents choose to turn to the web for improving their sales, considering 70% of buyers and 75% of sellers find their real estate agent online.

 

With online marketing becoming increasingly popular in the real estate industry, a new challenge has surfaced, making it difficult for agents to keep up with growing trends and constantly emerging real estate tools. Plus, with many real estate website and online marketing providers claiming to be the best, the question of, “Who is the best and who can generate the best results?” remains unanswered.

 

Having been in the industry for over 15 years, InCom has had the privilege of experiencing the development of real estate online marketing firsthand, and witness how it continues to assist REALTORS® with their overall lead conversion, especially during shifting markets. The accumulated 3.5 million leads we have managed to generate for our 9,500 REALTORS® is a true testament to our ability to produce profound results.

 

We have come to conclude that top producers in the industry continue to thrive while embracing a set of practices geared towards online marketing. Our objective here is to pinpoint exactly what those practices are, and how you can apply a successful strategy to triple your sales.

 

Practice #1: Establishing a Digital Footprint

 

All top producers share 1 commonality in their web presence: they all have a HTTPS mobile-responsive real estate website (designed for improved search ranking), with built-in tools aimed towards lead generation. These tools often take the form of landing pages and VIP access registration forms that both buyers and sellers can utilize during their research process. The more interesting takeaway is that websites with current blog content and locale-specific features generate the best visitor-to-website responses. A perfect example of a locale-specific feature is a built-in Preconstruction Condo Directory of projects in the Greater Toronto Area (GTA). According to Altus Group, a data collector on the construction sectors, “Builders are facing lower demand for single-family homes as prices have climbed and more buyers are turning toward the condominium sector as the affordable alternative.” As such, offering invaluable information about upcoming projects and easy access to new developments in the GTA is a smart move for local REALTORS®.

 

Practice # 2: Utilizing Lead Magnet Tools

 

After surveying various real estate professionals, including those that have been practicing for years, those that are new and without listings, tech-savvy, and non-tech-savvy, all were able to improve their conversion by 18% after 1 year simply with the use of effective online lead magnet tools. For instance, those that have been practicing for years were able to save valuable time by redirecting their door-to-door marketing time to, instead, sharing listings straight from their website to a targeted audience from their social media page. Those that are new to the industry were able to showcase all listings from their real estate board into their website through IDX integration, and endorse them as their own to encourage direct inquiries. Those that were non-tech-savvy were able to generate leads using auto-response real estate landing pages like Dream Home Finder, Free Home Evaluation, Just Listed, and Neighbourhood Buzzer, just to name a few. Tech-savvy real estate professionals were able to use lead tracking reports to send relevant information to leads based on smart tracking functionalities that saved user online searches.

 

Practice # 3: Automating Lead Nurturing

 

While lead generation is a fundamental part of real estate, the lead nurturing process that proceeds shortly after is just as important for optimum conversions. Automated instant response solutions like drip email campaigns and autoresponders have become a huge commodity, eliminating all possibility of follow-up delay. In fact, 100% of surveyed buyers agreed that their agent’s response time was crucial to their satisfaction. There is an unspoken mutual understanding amongst all real estate professionals that high quality customer service is integral to their success; after all, referrals are considered to be one of the top sources of business for REALTORS®. A majority of REALTORS® continue to expand their network of referrals with the use of recurring real estate newsletters and postcards built into a Customer Relationship Management (CRM) system, perfect for personalized greetings and buyer or seller follow up information.

 

Establishing a digital footprint, utilizing lead magnet tools, and automating your lead nurturing does not have to be a challenge, and it certainly does not need to break the bank. In fact, top producers that are currently applying these best practices into their day-to-day business have managed to do so by simply using one top-down, full-featured online marketing platform with over 150 features and tools designed to work in synchronicity, and automatically, for best results. The added benefit of this solution is that new features will continue to be supplied into your platform as the need for them is introduced, without any additional financial requirement. InCom’s business model was designed this way to maximize results while minimizing costs, achieving the best Return On your Investment (ROI).

 

InCom offers all the tools paramount to your real estate online success. Feel free to reach out to learn more about what we can do for your business by going to: incomrealestate.com/contact-us. Better yet, contact us for a free consultation with an Online Marketing Specialist via 1 866 883 8951, Option 1.

 

Trisha Arocena

Digital Marketing Manager

InCom Web & e-Marketing Solutions

1 866 883 8951, Option 1

 

The post Sponsored: Groundbreaking, Data-based Solution to Real Estate Lead Generation appeared first on REM | Real Estate Magazine.

 

Sponsored: Groundbreaking, Data-based Solution to Real Estate Lead Generation published first on oicrealestate.tumblr.com/

 

via

 

Đại dịch COVID là đòn giáng khốc liệt khiến nền kinh tế đi xuống trầm trọng. Đương đầu với khó khăn bất ngờ, các doanh nghiệp rơi vào tình trạng phá sản, tê liệt sợ hãi.

 

Là chủ doanh nghiệp, bạn không biết phải làm gì, nên bạn thường không làm gì cả, hoặc cứ tiếp tục làm những việc không hiệu quả từ lúc đầu.

 

Đối thủ của bạn cũng vậy. Họ đang phải nỗ lực, để ít nhất còn để sinh tồn được.

 

Và tin vui là có rất nhiều cơ hội để bạn giành lấy thị phần trong lúc này.

 

Bạn cần phải làm gì để giành lấy sự tin yêu của khách hàng và thúc đẩy doanh số tăng trưởng ngay trong thời kỳ khó khăn này?

 

Đừng càm ràm vì đội ngũ Sale & Marketing chạy không ra số. Trước khi phán xét, hãy đọc những điều sau đây

 

1. Bạn có nhận ra sự thật: Phương pháp Digital Marketing của bạn đang không còn hiệu quả?

 

Bạn có lẽ đã từng nghe qua cụm từ Marketing Funnel hay còn gọi là Phễu tiếp thị. Quá trình mua hàng của người tiêu dùng được ví như một hành trình tuyến tính từ nhận thức (Awareness) đến cân nhắc (Consideration) sau cùng là thanh toán (Purchase).

 

Marketing Funnel – Phễu tiếp thị

 

Điểm nhấn thành công trong phương pháp này chính là việc sử dụng các Kênh quảng cáo trực tuyến (Digital Ad Channel) như Facebook Ads, Google Ads để tăng phạm vi tiếp cận (reach) và tần suất hiển thị (frequency) cho tệp khách hàng tiềm năng.

 

Đa số, các đội marketing/quảng cáo sẽ nhắm đối tượng tiềm năng bằng các thông tin về nhân khẩu học (demographics); hình dung khái quát hình trình mua hàng (buyer journey) để thiết lập chiến dịch quảng cáo hoặc tạo lập content quảng cáo.

 

Phương pháp Marketing này đã xuất hiện từ năm 1924 và không còn mấy hiệu quả trong hiện tại. Thực tế đã có rất nhiều mô hình Marketing khác thay thế nó trong quá khứ.

 

Các mô hình marketing qua từng giai đoạn

 

1898

 

1. AIDA – Elmo Lewis: Hành trình khách hàng bắt đầu từ lúc thương hiệu hoặc sản phẩm thu hút sự chú ý của khách hàng cho đến thời điểm họ hành động hoặc mua hàng.

 

1997

 

5. ATR-N – Ehrenberg: Mô hình của Ehrenberg nhấn mạnh tầm quan trọng của trải nghiệm và tương tác sau khi mua hàng.

 

1924

 

2. Phễu tiếp thị – William Townsend: William đã phỏng theo mô hình AIDA của Elmo Lewis và cho ra đời khái niệm về Phễu marketing

 

2005

 

6. First and Second Moments of Truth – A.G. Lafley: Được phát triển dựa trên khái niệm Moment of Truth của Carlzon, mô hình nhấn mạnh tầm quan trọng của việc nhìn thấy và trải nghiệm sản phẩm của KH.

 

1961

 

3. DAGMAR – Russel Colley: Russel Colley đã cải tiến phễu marketing bằng cách bổ sung thêm vào đó khái niệm về đối tượng mục tiêu và tập trung nhiều hơn vào đo lường hiệu quả của marketing.

 

2009

 

7. Hành trình ra quyết định của người tiêu dùng – McKinsey: McKinsey đưa ra khái niệm về “vòng lặp trung thành” của khách hàng, giúp marketer chủ động hơn so với hình thức phễu “một chiều” truyền thống.

 

1986

 

4. Moment of Truth – Jan Carlzon: Là khái niệm hướng tới dịch vụ khách hàng, Khoảnh khắc sự thật cho rằng cơ hội tiếp xúc hoặc tương tác với khách hàng sẽ mang đến cho họ cơ hội hình thành (hoặc thay đổi) ấn tượng về doanh nghiệp đó

 

2011

 

8. Zero Moment of Truth – Google: Google mở rộng khái niệm của Carlzon và Lafley và cho rằng khoảnh khắc sự thật đầu tiên nhất là khi người dùng bắt đầu tìm hiểu về sản phẩm và dịch vụ.

 

Mô hình Marketing theo từng thời kỳ

 

Marketing Funnel xưa đã lỗi thời. Giờ đây funnel đã tiến hoá thành một hình dáng khác phù hợp với hành vi mua sắm của khách hàng hiện tại.

 

Tại một cuộc nghiên cứu, trong vòng 6 tháng vừa qua, khi theo dấu người mua hàng qua các công cụ đo lường, Google đã phát hiện rằng “Không có hai hành trình mua hàng nào hoàn toàn giống nhau. Và trên thực tế, hầu hết các hành trình trông không giống một cái phễu nào cả!”

 

Thực tế, nó đang như thế này:

 

Hành trinh đi đến mua hàng

 

Ở giữa hai điểm bắt đầu và kết thúc trên, có một đường uốn lượn, ngoằn ngoèo.

 

Đây chính là khám phá quan trọng đầu tiên trong nghiên cứu: “Không có hành trình mua sắm điển hình nào có hình dạng phễu”

 

Thay vào đó là một mạng lưới các điểm tiếp xúc khó hiểu như 1 đĩa spaghetti, thực sự lộn xộn từ điểm xuất phát nhu cầu mua sắm cho đến khi thật sự mua hàng.

 

Người ta nhận thấy có tới hàng chục các trang web và điểm tiếp xúc khác nhau mà những người mua sắm đã truy cập vào như: công cụ tìm kiếm, trang web đánh giá, trang web chia sẻ video, cổng thông tin, các trang Social media, trang web so sánh, Forum, trang blog, voucher /trang web phiếu giảm giá, trang báo mạng….

 

Không chỉ truy cập 1 lần, họ tới và quay lại các trang web hơn 1 lần, chuyển đổi qua lại giữa các tab trên các trình duyệt web.

 

Rất nhiều sự lựa chọn về sản phẩm “đang được cân nhắc mua” được thay thế bằng 1 option khác hoàn toàn mới!

 

Bạn có thấy đoạn văn trên mô tả giống giống như bạn?

 

À, đừng quá ngạc nhiên. Vì bạn cũng đang có những hành vi mua sắm giống đa số những người tiêu dùng khác.

 

Cũng từ nghiên cứu này, một mô hình ra quyết định mới được hình thành và được sự ủng hộ của rất nhiều marketer trên toàn thế giới.

 

Mô hình ra quyết định mua hàng

 

Ở trung tâm mô hình là khoảng giữa lộn xộn – giữa Trigger (kích hoạt nhu cầu) và Purchase (Mua hàng) – nơi ta có thể chiếm được tình cảm của khách hàng hoặc cũng có thể đánh mất họ.

 

Khách hàng tìm kiếm thông tin về các sản phẩm và các thương hiệu. Sau đó, họ cân nhắc tất cả các lựa chọn. Điều này tương đương với hai chế độ ở khoảng giữa lộn xộn:

 

Khám phá (Exploration): Một hoạt động mở rộng thêm lựa chọn mới

 

Đánh giá (Evaluation): Thu hẹp lựa chọn, so sánh đánh giá tìm kiếm, cái tốt nhất.

 

Dù cho khách hàng có hoạt động trên Google Search, Email, Social Media hoặc các trang web đánh giá, thì Doanh nghiệp đều có thể được phân loại các hoạt động thành một trong hai chế độ này.

 

Tóm lại, từ bản nghiên cứu trên, ta có được định hình về3 Insights về hành vi mua sắm của khách hàng hiện tại mà bất cứ doanh nghiệp nào đáp ứng thì sẽ tạo được lợi thế cạnh tranh.

 

Khi người tiêu dùng được hỗ trợ bởi công nghệ Digital và những chiếc máy tính hoặc smart phone hiện đại thì:

 

Mọi người trở nên say mê tìm kiếm thông tin hơn bao giờ hết.

 

Họ so sánh trước khi quyết định mua thứ gì đó, ngay cả về những món hàng nhỏ, giá trị thấp.

 

Khách hàng trở nên thiếu kiên nhẫn hơn

 

Dễ dàng đổi ý định sang mua sản phẩm khác khi không đáp ứng các câu hỏi của họ tức thời.

 

Các thông tin trình bày phải được cá nhân hoá

 

Giống như xây dựng riêng cho chính họ thì mới thu hút được sự chú ý của họ.

 

2. Finest Experience Marketing là gì? Xây dựng sự trải nghiệm trên mỗi điểm chạm “tương ái”

 

FIEX được viết tắt từ nguyên gốc “The Finest Experience Marketing” – Xây dựng chiến lược tiếp thị dựa trên sự trải nghiệm.

 

Chúng tôi đã từng là những gã đốt tiền quảng cáo vào các kênh Digital như Facebook, Adword hoặc SEO Google và liên tục giảm giá để kéo khách.

 

Đến một thời điểm khi những khoản chi này quá đắt đỏ so với doanh số thu được; hoặc khi dừng quảng cáo, dừng giảm giá, khách hàng cũng không còn.

 

Chúng tôi muốn thoát khỏi vòng xoáy này với suy nghĩ “Phải có một tư duy marketing khác biệt!

 

Điều gì có thể biến chúng tôi trở thành những “Thỏi nam châm” trong mắt khách hàng; khiến họ tự tìm đến, yêu mến & tin tưởng rồi sử dụng dịch vụ/sản phẩm?…

 

Khách hàng chi tiền cho thương hiệu đáp ứng được nhu cầu của họ. Nhưng họ sẽ chỉ ghi nhớ và lan tỏa những gì mang đến sự Ấn tượng từ Trải nghiệm độc đáo!

 

FIEX Customer insight strategy

 

Bạn vừa mới hiểu được lí do tại sao FIEX chọn giải pháp Finest Experience Marketing (why).

 

Giờ đây, tôi sẽ cho bạn biết chúng tôi sẽ triển khai giải pháp này như thế nào (how) với 4 thành tố quan trọng nhất:

 

Vạch chiến lược – Phân tích điểm mù – Triển khai – Hệ thống hoá hoạt động Marketing

 

2.1. Vạch chiến lược – Hoạch định nền tảng: Omni Channel – Tiếp thị đa điểm

 

Khách hàng tương tác với bạn ở khắp nơi vào bất kỳ thời điểm nào trong ngày. Đôi khi là trực tiếp với nhân viên tại cửa hàng, hoặc qua email, mạng xã hội và các trang web của doanh nghiệp.

 

Làm thế nào để Doanh nghiệp duy trì một cách tiếp cận thống nhất trong thiết kế và trải nghiệm?

 

Câu trả lời là tiếp thị đa điểm – Omni Channel. Vậy đó là gì?

 

Chiến lược Omni Channel tạo ra trải nghiệm liền mạch cho khách hàng trên tất cả các kênh. Tại đây, Doanh nghiệp có thể liên kết tất cả các tương tác online từ Internet (chẳng hạn như mua hàng trên Facebook và web bán hàng), và tích hợp chúng với các tương tác Offline (bao gồm nhân viên tại cửa hàng đối với các thương hiệu B2C hoặc với đội ngũ tư vấn bán hàng của các nhãn hàng B2B)

 

Tiếp thị đa điểm Omni Channel yêu cầu tất cả các bộ phận Marketing & Sale làm việc cùng nhau.

 

À, đừng nhầm lẫn Omni Channel (tiếp thị đa điểm) với Multi Channel (Tiếp thị đa kênh)

 

Omnichanel marketing

 

Multichannel marketing

 

Trong tiếp thị đa kênh, mục tiêu là có càng nhiều điểm tiếp xúc càng tốt – bạn muốn truyền tải thông điệp của mình đến càng nhiều người càng tốt. Các kênh Digital này được setup riêng lẻ và bạn không cần nỗ lực phối hợp các kênh lại với nhau. Đa số các Doanh nghiệp SMBs đều đang triển khai Multi-channel marketing.

 

Triết lí của Tiếp thị đa điểm thì khác một tí. Đó là việc hiểu về hành trình mua hàng mà một cá nhân thực hiện và phương thức Doanh nghiệp có thể “trò chuyện” với họ ở những điểm khác nhau trên hành trình đó.

 

Trong khi tiếp thị đa kênh kết nối khách hàng và việc mua hàng của họ trên một đường thẳng giữa mỗi kênh riêng biệt, tiếp thị đa điểm cần sự liên kết mạch lạc, có tính chiến lược và thống nhất vai trò giữa các kênh.

 

“Điều khiến tôi phải học mãi và chắc chắn bạn cũng sẽ thế: Sự yêu thương đồng cảm thật lòng với Khách hàng”

 

Tôi chắc rằng, Bạn cũng đã từng bắt đội ngũ Sale/Marketing của mình đi tìm insight (sự thật ngầm hiểu) về những mong muốn của khách hàng để xác định được tệp Khách hàng tiềm năng.

 

Những điều trên có vẻ khá khó và trừu tượng nếu bạn và đội ngũ không có được và liên tục duy trì sự yêu thương, đồng cảm thật lòng với khách hàng.

 

Nó có thể bắt nguồn từ những thứ rất nhỏ bé nhưng tác động sâu sắc.

 

Cần hiểu những gì khách hàng tìm kiếm và những gì đang gây trở ngại cho họ

 

Hành động ngay lập tức.

 

Chỉ khi đó, thương hiệu mới có thể trở nên luôn hữu ích và phù hợp, đồng thời tạo ra giá trị cho khách hàng của mình.

 

Tips: Tìm kiếm những điều khách hàng thích sẽ khó hơn tìm ra những gì khách hàng ghét. Hãy đóng vai là khách hàng và thử trải nghiệm mua sắm tại cửa hàng đối thủ hoặc các sản phẩm lĩnh vực khác. Từ đó bạn sẽ xác định những ưu/khuyết trong trải nghiệm.

 

Các điều cần tránh trong insight khách hàng

 

Có thể bạn đang quan tâm: Customer Insight là gì? Hướng dẫn mô hình 3D insight Marketing

 

Vậy làm thể nào để xác định Touch Point có trong quá trình mua hàng của Khách hàng và chúng ta sẽ sử dụng kênh nào trên những touch point này để gây ấn tượng về trải nghiệm khác biệt?

 

Đầu tiên, tôi sẽ giúp bạn định nghĩa đầy đủ về Touch Point (điểm tiếp xúc) nghĩa là gì?

 

Điểm tiếp xúc được xem như một hành động có thông điệp “chạm” đến khách hàng (theo nghĩa đen). Những điểm tiếp xúc này có thể là sự giao tiếp qua lời nói, tiếp xúc gián tiếp qua công cụ Digital, sinh cảm xúc giữa với người mua với người bán xuyên suốt hành trình mua hàng.

 

Nói chung, tập hợp nhiều điểm tiếp xúc tạo ra trải nghiệm của khách hàng.

 

Ví dụ về các touchpoint:

 

Digital touchpoints: Website doanh nghiệp, email, newsletter, quảng cáo ad creative, tài liệu khác như Hướng dẫn sử dụng, các Report, brochure…

 

Human touch points: Giao tiếp trực tiếp với KH như đội ngũ tư vấn, đội ngũ chăm sóc KH…

 

Physical touch points: Cửa hàng, bao bì sản phẩm, đóng gói sản phẩm…

 

Sensory touch points: Âm thanh, mùi hương, ánh sáng trong cửa hàng

 

Phân tích sâu các touch points này trên 1 bản đồ (Touch Point Map) cho phép ta hiểu được có tất cả bao nhiêu tounch point hiện hữu; chúng nằm ở đâu (Touch Points Map), tác động vào nhau thế nào (Touch Point Score) để tạo nên 1 khách hàng mới và kéo dài vòng đời khách hàng (Customer Lifetime Value)

 

Phân tích quan điểm khách hàng

 

=>>> Đọc thêm:

 

Cách xác định touch points và xây dựng Touch point map

 

Giá trị vòng đời khách hàng (Customer life time value) là gì? Cách tính CLV

 

Ngoài ra, việc xác định độ ưu tiên trên những touch point quan trọng có ảnh hưởng quyết định đến việc khách hàng chọn mua sản phẩm của bạn hay không. Điều này giúp bạn tiết kiệm thời gian, công sức lại mang về hiệu quả vượt trội.

 

Hoạch định nền tảng

 

Đây là bước đầu tiên trong bất kì dự án nào Fiex thực hiện:

 

Hoạch định nền tảng giúp doanh nghiệp xác định Insight khách hàng: Touch points & Touch points map

 

Phân tích hiện trạng về hiệu suất & hiệu quả trên các Touch points.

 

Phát triển Chiến lược Experience Marketing Tổng thể.

 

2.2. Phân tích – Tìm ra điểm mù trong doanh nghiệp khiến bạn trăn trở (và tôi đã từng như vậy)

 

Chính xác những điểm mù mà tôi đề cập đến là các câu hỏi bạn vẫn hay tự hỏi chính mình và đội ngũ của bạn:

 

Tại sao tháng này doanh số lại giảm (hoặc tăng) so với tháng trước?

 

Có nên đổ thêm ngân sách cho kênh quảng cáo Email, hoặc Google không?

 

Đội ngũ Sale Marketing của tôi có đang làm việc hiệu quả? Có phối hợp với nhau tốt không?

 

Nên đặt KPI tăng trưởng cho tháng này như thế nào là hợp lí?

 

Tôi phải làm gì để có thể đạt được KPI mục tiêu?

 

Nếu tháng nào, quý nào bạn cũng có cùng những câu hỏi trên thì tôi có thể nói rằng: bạn chưa kiểm soát Doanh nghiệp mình một cách hệ thống.

 

Bí mật của sự tăng trưởng đó là: nhân bản càng nhiều những gì hiệu quả. Và để biết cái gì hiệu quả, hãy bắt đầu bằng Data:

 

“Tất cả đều nằm ở những con số và văn bản ghi chép hoạt động”

 

Hầu hết các chủ doanh nghiệp SMBs không có chiến lược và tiêu tốn thời gian vào 80% những công việc quản lí vi mô.

 

Trong Experience marketing, chúng tôi chú trọng vào Multi-points Attribution và phân tích rất kỹ hiệu quả quyết định ở những touch points quan trọng để đưa ra quyết định tập trung đầu tư vào khu vực nào.

 

Ngoài ra, điều quan trọng hơn khái niệm đó chính là hành động. Việc nghiên cứu Multi-touch Attribution là công việc nghiêm túc, thường xuyên với các nguyên tắc khoa học, để đảm bảo các quyết định Tối ưu được đưa ra có khả năng thành công cao nhất.

 

Download: Cách thức triển khai Multi-points Attribution Report

 

2.3. Chọn lựa kênh Digital Channel phù hợp cho mỗi Touch-point

 

Tôi để tâm rất nhiều việc chú trọng phát triển các channel theo thứ tự ưu tiên khác nhau, trong từng thời điểm. Cụ thể, giữa những kênh “sở hữu” và những kênh “đi thuê”.

 

Ví dụ:

 

Ở Facebook, bạn bị giới hạn rất nhiều điều lệ, điều khoản đột nhiên xuất hiện mà chẳng bao giờ bạn ngờ tới cả. Mặc dù, không thể phủ nhận Facebook đóng vai trò cực kì quan trọng để xây dựng thương hiệu và doanh số.

 

Tuy nhiên, đây là kênh “đi thuê”. Nó không thực sự thuộc quyền sở hữu, và bạn cũng không được toàn quyền quyết định trên nó.

 

Website là một câu chuyện khác. Đây có thể coi là tài sản Digital thuộc về doanh nghiệp hoàn toàn. Website chính là trung tâm tạo dựng trải nghiệm cho khách hàng.

 

Đây là sự thật hiển nhiên! Website là nơi diễn ra hàng loạt các điểm tiếp xúc tiềm năng: Ở trang chủ, trang giới thiệu chung về cty, giới thiệu sản phẩm, blog… là những nơi đáng để đầu tư vào xây dựng trải nghiệm đột phá.

 

Các hình thức truyền thông marketing

 

Lúc này, các channel như Organic Search (SEO) hoặc Social Media (Facebook, Instagram…) khác được xem như 1 nguồn cung traffic đến website và là các touchpoint dẫn dắt người dùng tiềm năng đến website.

 

SEO: giúp ta nghiên cứu về nhu cầu sản phẩm của khách hàng qua từng ý định tìm kiếm của cụm keyword. Có phải chính xác họ đang tìm 1 cái váy đen cho một dịp sử dụng đặc biệt, hay chỉ đang tò mò về 1 xu hướng váy đen đang thịnh hành. Từ SEO, ta có thể tạo dựng ra được những loại Content Marketing phù hợp ứng với touchpoint ban đầu này (Giai đoạn khám phá)

 

Một số channel trọng điểm quan trọng khác như: Facebook Marketing, Tik Tok, Paid search, display ad được ứng dụng một cách phù hợp cho 1 trong 2 chế độ khám phá hoặc đánh giá. Ví dụ: Retargeting trong Paid Ad phù hợp thúc đẩy chế độ đánh giá.

 

Hệ thống Email Nuôi dưỡng/Chatbot tự động đóng vai trò liên kết các touch points và không ngừng tương tác với khách hàng. Cho khách hàng những thông tin hữu ích mà họ đang cần gần như lập tức.

 

Tiếp cận tệp khách hàng

 

3. Hệ thống hoá hệ thống Vận hành – Marketing Automation

 

Bạn có từng nghĩ website sẽ trở thành cỗ máy kinh doanh 24/24 ở bất cứ thời điểm nào, bất kể ngày đêm? Ngoài ra, website còn đồng thời là người đại diện công ty đem đến những trải nghiệm hữu ích, tức thời cho khách hàng.

 

Marketing Automation (tự động hoá tiếp thị) sẽ giúp bạn đạt được. Theo Salesforce, Marketing Automation là công nghệ tự động quản lý các quy trình tiếp thị và chiến dịch đa chức năng trên nhiều kênh.

 

Với tự động hóa tiếp thị, các doanh nghiệp có thể nhắm mục tiêu khách hàng bằng các tin nhắn tự động trên email, web, mạng xã hội và văn bản. Thông tin được gửi tự động, theo tập hợp các hướng dẫn được gọi là quy trình công việc (workflow).

 

Tất nhiên, trước khi nghĩ đến công việc, hãy đảm bảo chiến lược Experience của bạn đã được chứng minh hiệu quả. Sau đó, hãy nghĩ đến việc Automation chúng.

 

Hoạt động chính trong Automation thường được đề cập đến chính là: Lead Nurturing (Nuôi dưỡng Lead: Những người đang trong giai đoạn cân nhắc mua hàng).

 

Quy trình Marketing Automation

 

Ngoài ra, Automation còn làm được rất nhiều vai trò tác động tích cực đến sự trải nghiệm của khách hàng như:

 

Thúc đẩy khách hàng tham dự Free-trial campaign

 

Chào mừng khách hàng mới trong lần đầu tiên sử dụng dịch vụ

 

Kích hoạt khách hàng mua nhiều lần, mua thêm sản phẩm khác.

 

Chương trình khách hàng thân thiết…

 

Tối ưu giảm tỷ lệ bỏ giỏ hàng (Abandoned Cart Rate)

 

Không ai có thể phủ nhận được chiến dịch Automation có thể giúp Doanh nghiệp tăng hiệu quả kinh doanh lại tiết kiệm thời gian:

 

Hiệu quả chiến dịch Automation

 

Tuy nhiên, Automation cần phải đáp ứng yêu cầu “Cá nhân hoá trải nghiệm” – Mọi thứ phải được xuất hiện Đúng người – Đúng thời điểm (Right offer – Right people – Right time)

 

Đừng trở nên “biến thái” khi đưa ra một thông điệp “Mua hàng của tôi đi! Mua hàng của tôi đi! Mua hàng của tôi đi!” khi một ai đó vừa bước vào các Touchpoint đầu tiên của bạn.

 

À, có thể may mắn bạn bán được hàng cho khách đấy, nhưng có thể đó là lần cuối cùng bạn bán được cho họ.

 

Tạo dụng chuyển đổi khách hàng

 

4. Về nhân lực: Con người không quan trọng bằng con người phù hợp và kỷ luật mới giúp công ty tăng trưởng

 

Không thể bỏ lỡ yếu tố con người khi nói về việc giúp doanh nghiệp tăng trưởng không ngừng ngay cả khi tình trạng kinh tế khó khăn

 

Trong Từ Tốt Đến Vĩ Đại (một quyển sách mà tôi rất thích) đã có nói:

 

Điều đầu tiên mà các nhà lãnh đạo làm là tìm cho đúng người để mời lên xe (và mời những người không phù hợp xuống xe), rồi sau đó mới quyết định sẽ lái chiếc xe đi đâu.

 

Khác với các tập đoàn lớn, các công ty startup hoặc đang trong giai đoạn phát triển sẽ thường xuyên thay đổi các quyết định. Một người phù hợp sẽ:

 

Dễ dàng thích nghi với thay đổi đó, vì họ đến với bạn vì những người trong doanh nghiệp

 

Cảm thấy thôi thúc bởi động lực bên trong và không ngừng cố gắng

 

Đồng hành và mang doanh nghiệp bạn lên tầm vĩ đại.

 

Tuy nhiên, câu hỏi đặt ra là: Làm thế nào để tất cả những người phù hợp này kết hợp ăn ý với nhau?

 

Tại FIEX, chúng tôi sử dụng hệ thống OKRs để thiết lập mục tiêu và cả team hoạt động cùng nhau.

 

OKRs viết tắt của Objective (mục tiêu) và Key Results (kết quả then chốt). Trong đó, bạn kết nối mục tiêu với 3 – 5 kết quả then chốt. Và khi bạn đạt được các kết quả then chốt này, mục tiêu sẽ được đánh dấu là hoàn thành.

 

Điểm đặc trưng của doanh nghiệp cũng như team Marketing chính là các kế hoạch và dự án thường triển khai trong khoảng thời gian dài.

 

Việc theo sát được mục tiêu ban đầu và quản lý tiến độ thường không dễ dàng. Thêm vào đó, từng thành viên trong đội ngũ marketing cần phải hiểu hết các mục tiêu doanh thu của doanh nghiệp thì mới có thể triển khai đúng đắn.

 

Dưới đây là một bản mẫu OKRs bạn có thể tham khảo để sử dụng cho team Marketing của mình:

 

O1: Launching website với dịch vụ mới trước 10/10/2020

 

KR1: Hoàn thiện code web trước 15/09/2020

 

KR2: Hoàn thiện nội dung các trang dịch vụ chủ đạo trước 20/09/2020

 

KR3: Hoàn thiện nội dung các post Facebook, LinkedIn để giới thiệu về dịch vụ trước 30/09/2020

 

=>> Đọc thêm: Dịch vụ Đồng hành tăng trưởng

 

KẾT LUẬN

 

Cảm ơn bạn đã dành thời gian quý giá của mình đọc hết bài viết này! Đến đây, bạn đã có thể hiểu được 3 điểm chính:

 

Why: Vì sao giải pháp Finest Experience Marketing phù hợp với doanh nghiệp và được FIEX chọn lựa

 

How: Cách thức FIEX áp dụng nguyên lý Experience Marketing này vào thực tế triển khai dựa trên 4 bước: Vạch chiến lược – Phân tích tìm ra điểm mù – Chọn lựa kênh marketing online để triển khai và Hệ thống hóa vận hành marketing.

 

What: Yếu tố con người giúp đạt được những mục tiêu đã vạch ra

 

Tài liệu tham khảo:

 

Want to deliver great customer experiences?

 

In the age of assistance, delivering growth starts with predicting what people want

 

If you’re using a single tool for measurement, think again

 

How people decide what to buy lies in the “messy middle” of the purchase journey

 

Why conversion modeling will be crucial in a world without cookies

 

Want to deliver great customer experiences? Here’s what not to do

 

Beyond the traditional marketing funnel — a new formula for growth

 

Consumer brand expectation statistics

 

How to help today’s impatient customers on every step of the purchase journey

 

3 Challenges of Omnichannel Retail (+How to Overcome Them)

 

Bài viết The Finest Experience Marketing: Giải pháp tăng trưởng doanh nghiệp thời khủng hoảng thuộc quyền sở hữu của FIEX Marketing - được viết bởi Thu Ho.

 

bit.ly/2LPmPYH

via WordPress ift.tt/2ED5HfC

 

You’ve seen those nifty diagrams about the life of a lead. Sure, you have. Pull one out and take a closer look – right there, between real estate lead generation and conversion. Nurturing real estate leads – See it?

 

Lead nurturing

 

You can’t get from one to the other without lead nurturing.

 

So, why do so many agents get all ticked off when their leads don’t convert – despite the fact that they’ve done zilch to get them there?

 

Because they’ve left out the most important step.

 

Don’t let “I’m too busy” stand in the way. You simply MUST focus on nurturing real estate leads.

 

Don’t surrender

 

What “location, location, location” is to real estate agents, “Don’t give up before the miracle happens” is to those in recovery. It’s a mantra, sure, but it expresses a truth just as valid as how important location is to a property purchase.

 

What’s the “miracle” in real estate lead generation?

 

It’s that moment when a lead – some random person who visited your website or real estate blog called you from a marketing piece you sent out or found you on Zillow – reaches out to you.

 

Out of all the agents in town, what are the chances this lead chose to call you?

 

Rather than dwell on the existentials, let’s get down to the basics of what to do with this miracle – how to keep it going and get you to a paycheck. That’s where nurturing real estate leads comes into play.

 

Let’s do it

 

That’s the end result – the three simple words you most want to hear (aside from “We’re on record,” that is).

 

Your goal, then, is to get your leads to finally decide it’s time to pull the trigger – to move them from what you think is that immovable “I’m not ready” to “Let’s do it”

 

Naturally, not all of your leads are in the same position in your funnel, at the same time. Yeah, it’s frustrating as hell. But that’s the sales cycle, so accept it or be forever irked. Of course, it helps to be generating new leads all the while.

 

Console yourself with the knowledge that most of these leads will end up transacting. They will eventually buy or sell property. Now, it may be with you, or it may be with another agent.

 

Most likely, it won’t be immediate

 

But, you’re not two-years old, so you can handle deferred gratification, right?

 

So, use the time between now and then to become their agent of choice. The guy or gal whom they wouldn’t think of NOT using to help them. That’s the end result of nurturing real estate leads.

 

This requires follow up

 

Everybody says that, right? But what does it mean?

 

It means forging a relationship with these people. It means consistently following up with them, offering valuable information, without being pushy.

 

It’s a tall order, we know.

 

That all important CRM

 

When I was an agent, Top Producer was brand new. Yeah, I’m a dinosaur. Their CRM (although that’s not what they called it) was high-tech for the time, but rather clunky.

 

Today’s CRMs, including Top Producer’s, are an indispensable part of an agent’s business.

 

NOTE TO ROOKIES: Get one. You will never be sorry you made the investment

 

You absolutely must keep track of every lead and then keep track of where they are in the sales cycle and what you are doing to nurture them.

 

Consider using Corcoran Consulting’s method: Leads are classified as A, B, or C. The “A” leads are the hottest (those who are ready to pull the buy/sell trigger), “B” folks are getting there and “C” leads are the looky-lou’s (but NEVER count them out).

 

If you’re alphabet-intolerant, use “Hot, Warm, Cold.” In fact, we like that one even better.

 

Then comes nurturing real estate leads

 

Whichever method you choose determines your follow-up efforts. Those “A,” or hot leads need your love right now. Contact them, leave messages and keep calling. In fact, commit to four or five follow-up calls before resigning these folks to the drip system.

 

Those “B” leads are the ones that typically fall through the cracks. Don’t let them. As an agent, those were the ones that most commonly came through for me.

 

Consistently stay in touch with them, giving them relevant and valuable content. A newsletter works well here.

 

Although a simple reminder that you have the world’s best real estate blog on the world’s best real estate website will work as well

 

Keep dripping on your “C” or cold leads as well. In fact, drip until they die or buy/sell.

 

How?

 

With content that is relevant to their position in the sales funnel.

 

New listing alerts that match their criteria

 

Market updates

 

Your spiffy newsletter

 

What neighborhood did they express an interest in? Give them news about happenings in and around it.

 

Basic buying and selling stuff – down payment assistance programs in your area, repairs to skip and those worth making, how to get ready to sell/buy.

 

Think “speed”

 

Agents with beefy contact management solutions have the advantage of being able to monitor what leads do on their websites and then tailor their campaigns to those actions.

 

When you know what a lead is thinking, you can accelerate your responses, in kind.

 

Imagine knowing that one of your leads forwards one of your blog posts or clicks on a link in your newsletter or keeps visiting a particular property in your IDX. THAT is knowledge that is oh, so powerful.

 

When nurturing real estate leads, knowing when to accelerate a lead from one level to the next gives you a distinct advantage.

 

Sure, a phone call is the logical next step, but don’t let up on your drip campaign. In fact, it becomes even more pertinent because now you know how to laser-focus your content.

 

Experts (who I am too lazy to look up and refer you to now – so you’ll need to take my word for it) claim that six to 18 months may pass before a lead is incubated.

 

This is where your blog comes in

 

This is where you can be more personal, allowing these leads to get to know you, to appreciate your expertise and to learn to trust you.

 

Those red-hot or even simmering leads should get an email blast with blog links. They will come, and they will engage, if your content is engaging and relevant to their needs. Utilize the right tools to nurture your leads.

 

If you pay attention to nurturing leads you’ll know when the time is right for you to pull the trigger.

 

Dump the canned scripts and use sincerity as your main sales tool. Few others do – think how refreshing it will be to your leads when you actually nurture them instead of tell them how amazing you think you are.

 

Need to learn how to generate leads in 2018?

 

Find out how to generate leads using IDX searches in this video

   

The post Nurturing Real Estate Leads – How To Get The Most Out Of Your Leads appeared first on Easy Agent Pro.

 

Nurturing Real Estate Leads – How To Get The Most Out Of Your Leads syndicated from theopusnews.wordpress.com/

 

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Inbound Marketing Educator,Inbound marketing university,imu,inblurbs,dragan mestorvic,Blogging,Social Media,Lead Conversion,Lead Nurturing,Closed-Loop Analysis,lead generation,social media marketing

Eloqua takes lead nurturing to the nursery.

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The new year is barely underway and already we’re already seeing significant shifts in digital marketing.

 

Facebook recently announced their decision to favor friends over brands in news feeds and YouTube has tightened the reins on what channels can be monetized. And this is just within the first few weeks of the year.

 

Undoubtedly, digital marketing tactics like content marketing, SEO, paid, influencer marketing and social media will all face changes in the coming year. Some of which we’ll be able to predict, and some of which we won’t.

 

However, today’s best marketers know that individual marketing tactics do not stand alone. Which means that integrated, “best answer” digital marketing strategies will reign supreme. That is why instead of focusing our team’s predictions on how individual tactics will evolve in 2018, we’ve uncovered how the role of each tactic will change as part of the overall digital marketing mix.

 

The State of Digital Marketing in 2018

 

Lee OddenCEO

 

As we head into the heart of Q1 2018, marketers are just as overwhelmed with tactics as buyers are with content. This paradox of choice at scale incurs costs that range from dissatisfied customers to ineffective marketing programs.

 

With increasing demands, fewer resources and greater complexity in marketing that now includes smart speakers, VR/AR, IoT, AI and all forms of disruptive technology, marketers are looking for the universal truths that will keep them on track and effective.

 

In my book, Optimize, I talked about a customer centric approach to digital marketing that emphasized search, social and content. The truths about how customers engage content to make decisions outlined then are equally true in 2018 and for nearly any kind of platform.

 

Those content truths are: discovery, consumption and action.

 

Discovery: Where do buyers look for solution information? What do they say to their Echo or Google Home device? What do they search for on their phone or tablet? What sources do they subscribe to for updates on their smart watch? Of course laptop, tablet and mobile search and social media behaviors are still relevant.

 

Consumption: What are your buyers’ preferences for engaging with the content they find? Do they read/watch/listen on the discovery platform or save/subscribe for later? Are there preferences for experiencing or interacting with content vs. simply read/watch/listen? Images vs. videos vs. audio vs. interactive on various devices is still relevant.

 

Action: What triggers will inspire action? Do buyers need content personalized on the fly or are they willing to exchange contact information to be fed personalized content? What will it take to motivate share, subscribe, inquire, transact or refer? All still relevant.

 

Marketers in tune with truths about how customers find, engage with and take action on information will reveal whatever technology, platform, media format and experience buyers need. As part of an ongoing effort to optimize marketing with a customer focus, these truths can help architect successful marketing programs in 2018 and for years to come.

 

Content Will Experience a Shift in Focus

 

Nick NelsonContent Strategist

 

There’s a distinct movement taking place in content marketing, with the focus increasingly shifting from quantity to quality. With so much volume out there, it only makes sense to spend our time creating fewer assets that will truly stand out, as opposed to larger amounts of unremarkable material. Since content is already integrated with basically every aspect of a comprehensive digital marketing strategy (or should be at least), I foresee this change in mindset applying to every corner — social, paid media, lead nurturing, data analysis, and so forth.

 

The Impact of Artificial Intelligence

 

Ashley ZeckmanDirector of Agency Marketing

 

For years marketers have been talking about the importance of customer experience. And for years, marketers have struggled to uncover the information that makes it possible to create a stellar customer experience.

 

The game changer in 2018? The emergence of Artificial Intelligence.

 

In 2017, AI finally began to become more mainstream which allowed platforms to begin harnessing its true power for marketing. In 2018, it will become essential that marketers use data collected by AI to make smarter marketing decisions that will allow them to personalize content, create more data informed social media marketing plans and better target SEO keywords.

 

SEO & UX Will Overlap

 

Joe ManierDigital Advertising Manager

 

What does UX and good design have to do with SEO? Good UX keeps people on the page when they arrive to your site. The same holds true for good copywriting. It’s a one-two punch as people’s search process involves quick scans of copy and page design as they’re determining which result will best serve them.

 

This is all due to RankBrain, which has been around for a while, but it’s sinking in just how important it is being the 3rd most critical ranking signal. So in 2018, look for SEO to further overlap with UX teams and copywriters as they team up to boost the two main RankBrain components of page dwell time and SERP CTRs.

 

The Integration of Influencers & Sales

 

Rachel MillerInfluencer Marketing Manager

 

I think influencer relations will take on an increasingly bigger role affecting not just marketing but also sales and support. Partnering with the right people gives businesses unfiltered and holistic feedback that when combined with other key data points makes planning and decision making more effective. This increase in importance will require influencer marketing tools, tactics, and practitioners to bring nothing but their A-game.

 

Content Will Bolster Existing Relationships

 

Caitlin BurgessSenior Content Marketing Manager

 

From compelling ad copy to best-answer blog posts to video on social media — content is the foundation of any digital marketing strategy. Period. And I think we can all agree that won’t change anytime soon. But one thing I see on the rise for content marketing in 2018 and beyond is a refocusing on developing content that aims to bolster and grow existing client/customer relationships.

 

We’ve all heard the stats on just how much it costs to acquire a new customer versus keeping an existing customer, but content marketing has largely been leveraged to move prospects through the funnel and get that first sale. I think it’s high time marketers developed more robust strategies to nurture after the first check clears. After all, more often than not, B2B and B2C companies alike are more than just one product or service offering—but many of your current customers and clients may not know just what you’re capable of. So, show them.

 

The Ad Viewing Experience Will Have to Improve

 

Stephen SlaterSenior SEO & Digital Advertising Manager

 

Ad blocker adoption grew 30% in 2016 (numbers for 2017 aren’t out yet, but I’m sure they will show continued adoption) and even browsers are getting in on the action.

 

So, instead of killing display ads as a whole, I predict that this desire to block ads is going to actually help the industry and drive display ad spend. Projections show that display ad spend should grow by about $5 billion in 2018.

 

Why would people spend all of that money on display ads that will possibly be blocked by their audience? Two reasons:

 

Targeting is drastically improving. Programmatic targeting, account based targeting, interest and affinity targeting, and retargeting are all improving and driving more qualified impressions and clicks at a much lower CPC than search ads and most social platforms (for now).

 

Display advertising placements have to/and will stop being so awful and intrusive. Publishers that offer ad space have to do better. If they don’t they run the risk of losing traffic. In January 2017, Google penalized sites that have “intrusive interstitial ads” and Google’s amp project is already shaking up ads on mobile devices. If publishers don’t comply they run the risk of losing traffic and losing ad revenue.

 

So what does this all mean? Even though users will attempt to block ads the CPC, targeting, and improved ad viewing experience will allow display ads to become a bigger piece of the digital marketing mix in 2018.

 

Content Will Fuel Digital Marketing

 

Anne LeumanCopywriter

 

Content marketing, if it isn’t already, will be driving the digital marketing mix in 2018. After all, the foundation of the internet and the genesis of search were both inspired by content. With this in mind, each component or tactic within the digital marketing mix will need content behind it. This includes influencer marketing programs, social media campaigns, video, events, etc. and anything else you might be adding in the year ahead. Each piece of the mix needs content to fuel it.

 

Instead of asking how does our content fit in the mix, we’ll be asking how the mix supports our content.

 

The Combination of Influence & ABM Strategies

 

Amy HigginsStrategic Account Manager

 

The root of influencer marketing is “influence”. You add marketing to the mix, and it leads to how can someone influence a person’s buyer behavior.

 

I believe that in the next year, we will begin to see that signal of influence move down the funnel and into ABM strategies. Currently, influencer marketing addresses mostly top of the funnel marketing initiatives. In order for this change to happen, marketers need to look at their influencers as extensions of their teams, more community based with deeper collaboration and strategies that benefit all sides of the equation — from the customer to the company, and to the influencer. Influencer marketers will begin to use community growth and acquisition strategies in order to see the largest benefit from their network of influencers. For example, influencer exclusive events influencer newsletters, and community forums are just a few of the tactics that marketers will use when approaching influencers. After all, influencer marketing is a two-way street.

 

Social Media Can’t Be an Afterthought

 

Debbie FriezInfluencer Marketing Strategist

 

First of all, if you don’t have social media as an integral part of your overall digital marketing mix, you need to start now. You can no longer afford to make social media an afterthought.

 

Social media will share a place at the table with the other areas of the digital marketing mix.

 

Influencer Marketing. Everyone wants to do it, but to do it effectively, you need to interact with your influencers on social media. If you are jumping into influencer marketing, you will need to step-up your social media performance.

 

Lead Generation. Looking to increase conversion rates? More marketers will utilize Facebook and LinkedIn paid offerings for driving more leads. They have a key advantage, because people like to stay on their preferred social channels.

 

Content Marketing. Successful digital marketers will utilize social media in creative ways to drive traffic to their optimized content.

 

SEO. Looking to really drive traffic to your website? Integrating social will be necessary to get the most from you overall strategy.

 

Getting noticed in the digital age can be hard. Social Media is consistently offering new ideas and avenues to stand-out. Let’s see what 2018 will bring us!

 

What Is Your Digital Marketing Prediction for 2018?

 

What each of these predictions tell us is that every digital marketing tactic is essential, and has its place. But we’re beyond the point in time where integration is a want, and is now a necessity.

 

Which of the digital marketing predictions above do you think will have the biggest impact on your 2018 marketing strategy? Tell us in the comments section below.

 

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© Online Marketing Blog - TopRank®, 2018. | New Year, New Outlook: TopRank Marketing’s 2018 Integrated Digital Marketing Predictions | www.toprankblog.com

 

The post New Year, New Outlook: TopRank Marketing’s 2018 Integrated Digital Marketing Predictions appeared first on Online Marketing Blog - TopRank®.

 

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Marketo wants to talk revenue cycle and lead nurturing #marketotour

Looking for marketing approach that can drive revenue in lesser time? Account based marketing is the solution. Wondering how to get started, follow these steps.

www.grazitti.com/blog/drive-revenue-with-account-based-ma...

Sam and Larry integrate and collaborate.

 

Integration, collaboration and productivity message benefits. Sound a bit dry? Sage Software wanted an online, lead-nurturing component as part of a long-term marketing campaign targeted to small-to-medium construction companies.

 

PMSI envisioned the concept of “Sam and Larry” to engage the audience in a fresh, amusing way. We developed the entire experience—from scripting, casting, and producing the video to developing the Flash and then integrating with the back-end programming and the database to deliver a custom report to the user and to track and report the data back to Sage. The results would please Larry—Sage now has hundreds of new leads to pursue.

 

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Let's talk: 503.224.8892 | www.tenfouragency.com

Sam and Larry integrate and collaborate.

 

Integration, collaboration and productivity message benefits. Sound a bit dry? Sage Software wanted an online, lead-nurturing component as part of a long-term marketing campaign targeted to small-to-medium construction companies.

 

tenfour envisioned the concept of “Sam and Larry” to engage the audience in a fresh, amusing way. We developed the entire experience—from scripting, casting, and producing the video to developing the Flash and then integrating with the back-end programming and the database to deliver a custom report to the user and to track and report the data back to Sage. The results would please Larry—Sage now has hundreds of new leads to pursue.

 

--

Let's talk: 503.224.8892 | www.tenfouragency.com

Lead nurturing aims to build a long-term relationship between the marketer and the prospect through every step of the sales cycle.

Sam and Larry integrate and collaborate.

 

Integration, collaboration and productivity message benefits. Sound a bit dry? Sage Software wanted an online, lead-nurturing component as part of a long-term marketing campaign targeted to small-to-medium construction companies.

 

tenfour envisioned the concept of “Sam and Larry” to engage the audience in a fresh, amusing way. We developed the entire experience—from scripting, casting, and producing the video to developing the Flash and then integrating with the back-end programming and the database to deliver a custom report to the user and to track and report the data back to Sage. The results would please Larry—Sage now has hundreds of new leads to pursue.

 

--

Let's talk: 503.224.8892 | www.tenfouragency.com

TOC

 

Marketing Automation? What Is That?

Who Should Use Marketing Automation?

Why Do We Need Marketing Automation?

What Is Marketing Automation?

4 Useful Steps That Will Help You Kick-start Your Marketing Automation

7 Steps On How To Make Money Using Marketing Automation

Why do companies use...

 

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Source: goo.gl/Muczmn

 

Read more on our blog MAN Digital Blog

Cindy Modzel is a business development professional with 10 years of experience in customer service, sales development and sales operations support. Cindy joined SIGMA Marketing Group in 2008 and often provides the first introduction to SIGMA, and as such is an integral part of the business development department..

Prior to joining SIGMA Cindy held, Business development, sales support and CRM administrative roles at Concentrix Corporation, Sutherland Global Services and Join the Call Audio and Web Conferencing Services.

 

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Real estate agents experiencing a hard time capturing enticing sales figures proportionate to the sums they’re investing into offline and online marketing can now partner with incomparable offshore outbound telemarketing companies for impeccable results.

 

Working with the best offshore telemarketing companies guarantees an improved sales graph ad expanded profits. Offshore telemarketing call centers work so as to capture sales through strategic and aggressive cold calling, as well as creating progressive relationships with both former and potential clients.

 

These telemarketing offshore call centers will likewise provide statistics and data alongside their expert opinions regarding conversion ratios and the online real estate sector altogether so as to comprehend the absolute requirements of the marketplace better. This will undoubtedly make most business operations a success.

 

Why Do Real Estate Agents Need Offshore Telemarketing Companies?

 

Online real estate agents contest on the basis of remarkable rental or sales figures. The most efficient approach online real estate agents can employ and capture an amplified number of clients and sales progress is to hire an expert offshore telemarketing call company.

 

This will assist the real estate agents to establish themselves as a credible title in the online estate marketplace. Such a proficient relation will efficiently enhance the overall sales graph and ultimately boost profits.

 

Today’s leading players in the real estate industry understand that keeping existing clients and future customers informed and up to date in terms of the numerous premium assets being offered is integral.

 

Equally integral is ensuring that they retain the existing client base. Through “welcome calling,” all this can be accomplished since real estate agents will over and over again ask their clients to point out any existing issues that they think should be rectified. All reported issues will immediately get worked on hence creating an impressive company image.

 

An offshore telemarketing company and call center can also be utilized for feedback calling. This will help garner feedback from the residents or renters, and all reported complications will be assessed and eliminated. This is the best approach to attain customer retention.

 

​Related : Get Outbound Lead Generation Work For Your Company

 

That said, let us take a look at how you, as a Real estate agent, can find and choose the best telemarketing companies for your business:

 

1. Know what you need

 

Prior to even starting your hunt for the best telemarketing companies, you’ll first need to own a fully formed and well-planned sales strategy.

 

A keen understanding of your key campaign requirements and marketing objectives is crucial before you start your selection procedure.

 

Once you come up with a detailed summary, it can help you attain the most of your sales campaign while all at once assisting the telemarketing firm to comprehend your requirements so they can pitch their credentials efficiently.

 

2. Ensure that it is the right telemarketing company for your firm

 

When choosing a telemarketing agency, among the main and most crucial considerations ought to be whether the agency specializes in Business to Consumer (B2C) marketing or Business to Business (B2B) marketing. This is due to the fact that marketing to consumers is an entirely distinct ball game from marketing to businesses.

 

In the hurly-burly of this 21st century, forecasts will only desire to learn more about a business only if they’re offered educational and relevant information. In case a telemarketing company is non-specific or unfocused, then it may perform poorly.

 

In contrast, in case you are a Business to Business then the telemarketing firm that specializes in Business to Business will undoubtedly understand all the needs of your clients better and will even be better equipped to point out issues regarding Business to Business products and service; which can at times be more complicated compared to Business to Consumer.

 

Their employees will likewise be able to respond to more technical enquiries regarding your services and will comprehend your pricing model better.

 

3. Consider your budget

 

Generally speaking, you receive what you pay for once it comes to telemarketing. Distinct pricing approaches might yield distinct results. For instance, a commission based structure typically results in a high-volume of leads, while a fixed fee structure can result in well targeted and quality leads.

 

In case you choose a telemarketing firm that permits a fixed-fee structure, you can precisely budget for the entire project. This is an area that is a bit more complicated to control in case you work with a commission based structure.

 

Regardless of the fee approach involved, ensure that you can at all times calculate the ROI (Return on Investment) the telemarketer can provide.

 

4. Search for experience

 

Having the appropriate sector experience is vital to the triumph of a directed telemarketing program and can place you at ease as long as you know that the telemarketing agency has partnered with other customers within your niche before.

 

Most telemarketing agencies will specialize in a certain niche, such as healthcare, technology, or even education. The more acquaintance they have with your sector and industry, then the greater the likelihood that they’ll get-off to a winning start and promptly start sending residents your way.

 

You can even feel free to ask whether you can peek at the biographies of the telemarketers who’ll get assigned to your project so you can affirm whether their skill set and experience matches your needs and desires.

 

The other step would be to ask for testimonials or recent case studies from the prospective telemarketing company, even if the customer’s specific details are concealed for confidentiality reasons.

 

5. Discuss feedback and reporting

 

After evaluating associated costs and experience, the other secret to fruitfully choosing a telemarketing firm is to converse on their means of reporting.

 

As a paying customer with a bestowed interest, you ought to stay up to date with every key stage of your telemarketing campaign, and you should also expect an official reporting procedure that will track the response rate and number of calls made.

 

The ideal telemarketing firm should agree to provide both qualitative and quantitative feedback that can give you a well-rounded perception of how the telemarketing campaign has been received.

 

6. Check their credentials

 

Ensure that you check that the telemarketing firm is a member of any appropriate professional body. In the United Kingdom, for instance, membership of the DMA (Direct Marketing Association) is a confirmation to the standing of telemarketing firms and exhibits their positions within the industry.

 

Members of the Direct Marketing Association have to stick to the protocols and abide by the best practices within the industry. This shows that every telemarketing agency will be responsible for their every action.

 

7. Assess their compatibility

 

When choosing a firm to handle your telemarketing affairs, you’ll need to determine whether they’re able to function as an extension of your sales and marketing team.

 

Firms that can execute this normally take an advice-giving approach and can exhibit their experience and how it’s possible to drive results.

 

They’ll also abide by a proven and defined procedure and may even provide extra services such as lead nurturing to carry projections through their purchasing journey and respond to inbound calls.

 

Other Benefits Real Estate Agents Accrue From Partnering With Telemarketing Agencies

 

Real Estate Telemarketing - Grow Your Business

 

Attaining property sales is the prime objective of every real estate telemarketing agency. When making use of the services offered by offshore telemarketing agencies, a real estate agent will grow their customer base and market potential; along with sighting their sales graph increase.

 

Real Estate Telemarketing - Grow Your Business

 

Each telemarketing campaign is tailored to meet the expectation and marketing goals of the client. For instance, the telemarketing company can "cold call" individuals who have just lost their homes or who have even evicted for distinct reasons. The telemarketing company will then inform and motivate them to rent or buy new homes suited to their needs and budgets.

 

Real Estate Telemarketing - Grow Your Business

 

Employing a telemarketing agency implies that agents are working hard, round the clock, to improve the number of your clients and their satisfaction.

 

Real Estate Telemarketing - Grow Your Business

 

Reports regarding the success of the telemarketing campaign are generated then sent to the respective client for evaluation so the client company can confirm that the telemarketing company went above and beyond to satisfy all needs and marketing goals.

 

Real Estate Telemarketing - Grow Your Business

 

Customer service, appointment setting, telesales, and sales lead generation are all necessary services offered by offshore telemarketing companies.

 

Real Estate Telemarketing - Grow Your Business

 

Telemarketing with an offshore firm involves lower costs compared to hiring your own in-house employees.

 

Real Estate Telemarketing - Grow Your Business

 

Most telemarketing firms ensure that their one time clients won’t remain one time clients. Their professional and friendly agents will stay in close contact with the renters and residents they bring into the fold, creating an opportunity to learn more regarding their wants and build a healthier relationship between them and the real estate agent.

 

About - Leads Junction

 

​Lead junction specializes in generating ​​Live Transfer. We are dedicated to providing your company the highest quality of leads available in the industry.Visit us at www.leads-junction.com for more information and follow us on ​Google Plus

 

www.leads-junction.com/real-estate-telemarketing/

Jumpfactor Professional Services Marketing

10 Milner Business Court #358

Toronto, ON M1B 3C6, Canada

(855) 529-5867

www.jumpfactor.net/

Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.

 

Updated: Editor’s Note: Today’s post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24, a cloud-based webinar platform. This post is Part 2 of a 2-part series. You can read part 1 here. 

According to Demand Gen Report’s 2014 B2B Buyer Behavior Survey, an effective content strategy can certainly influence the buyer journey.

 

An overwhelming majority (82%) of senior executives said that content was a significant driver of their buying decisions.

66% of respondents said that the winning vendor provided higher-quality content.

61% of B2B buyers agreed that the winning vendor delivered a better mix of content appropriate for each stage of the purchasing process.

 

As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision.  If designed with the buying cycle in mind, webinars can be an extremely effective method for moving prospects from one stage of the buying cycle to the next. 

In this post, I describe prospect attitudes in the “Evaluation” and “Purchase” stages of the buying cycle, and how your webinar content should be tailored to best influence their journey towards the purchasing of your solutions.  This is the second in a two-part series, following my first post which covered the “Awareness” and “Consideration” stages.

 

Evaluation StageIn the Evaluation stage, your prospects are aware of your business as a potential solution for their needs, but they’re not convinced yet that you’re the vendor they should work with. To make that decision, they need specifics about what you offer and the benefits you can provide them. The outcome of this stage is a short list of companies and solutions.

Webinars for the Evaluation stage should describe your solution in detail, present its key features, and demonstrate its return on investment. The webinars and supporting collateral should also create clear points of differentiation between you and your major competitors. The desired end result is that the potential customer is convinced your company has a solution that can fully meet their needs.

Content topic recommendations:

 

Solution features

Competitive differences

Customer testimonials

Buying criteria

  

Evaluation Stage:  Example of a “Customer Testimonial” Webinar

Purchase StageIn the Purchase stage, prospects are ready to make a decision and are narrowing down their options. They’ve already identified their top two or three choices and are looking for the key factors that will motivate their decision. Potential customers need to be sold on your product/solution and the sense of urgency that says they need to make this purchase now.

Purchase-stage webinars are about validation, justification and risk mitigation. Your webinars should showcase customer success stories, demonstrate the features of your solution, and highlight your competitive differences. It is also important to show how other customers have implemented successful projects and attained business value.

Content topic recommendations:

 

Demo webinars

Case studies

Competitive advantages

“Working with us” guides

 

Purchase Stage:  Example of a “Demo Webinar”

Design Your Webinars with the Buying Cycle in MindWebinars, like solutions from my company ON24, are one of the most important tools for marketers to drive demand and nurture new leads.  To be most effective, however, webinar content must be tailored to the specific objectives of each stage of the buying cycle. The key is delivering the right type of webinar content at the right time.

 

For more information on how to design webinars for the buying cycle, download the ON24 white paper – “The Role of Webinars in the Buying Cycle,” which discusses how ON24 webinars can help you to accelerate the buying cycle and produce sales-ready leads.

 

      

www.torontowebsitedesign.biz/toronto/matching-webinar-con...

Sam and Larry integrate and collaborate.

 

Integration, collaboration and productivity message benefits. Sound a bit dry? Sage Software wanted an online, lead-nurturing component as part of a long-term marketing campaign targeted to small-to-medium construction companies.

 

tenfour envisioned the concept of “Sam and Larry” to engage the audience in a fresh, amusing way. We developed the entire experience—from scripting, casting, and producing the video to developing the Flash and then integrating with the back-end programming and the database to deliver a custom report to the user and to track and report the data back to Sage. The results would please Larry—Sage now has hundreds of new leads to pursue.

 

--

Let's talk: 503.224.8892 | www.tenfouragency.com

Brian Warren is responsible for LeadFormix customer services, overseeing the Company’s global Professional Services and Support organization, and helping to ensure that customers achieve success in online marketing and lead nurturing.

 

Prior to joining LeadFormix in 2007, Brian managed client relations with Optimost, a leader in the web optimization space. He has also managed major account relationships while at Yodlee, including AOL, Bank of America, Yahoo, Citibank and Merrill Lynch. Brian has a BA in History from California State University, Northridge.

via

 

Real estate agents experiencing a hard time capturing enticing sales figures proportionate to the sums they’re investing into offline and online marketing can now partner with incomparable offshore outbound telemarketing companies for impeccable results.

 

Working with the best offshore telemarketing companies guarantees an improved sales graph ad expanded profits. Offshore telemarketing call centers work so as to capture sales through strategic and aggressive cold calling, as well as creating progressive relationships with both former and potential clients.

 

These telemarketing offshore call centers will likewise provide statistics and data alongside their expert opinions regarding conversion ratios and the online real estate sector altogether so as to comprehend the absolute requirements of the marketplace better. This will undoubtedly make most business operations a success.

 

Why Do Real Estate Agents Need Offshore Telemarketing Companies?

 

Online real estate agents contest on the basis of remarkable rental or sales figures. The most efficient approach online real estate agents can employ and capture an amplified number of clients and sales progress is to hire an expert offshore telemarketing call company.

 

This will assist the real estate agents to establish themselves as a credible title in the online estate marketplace. Such a proficient relation will efficiently enhance the overall sales graph and ultimately boost profits.

 

Today’s leading players in the real estate industry understand that keeping existing clients and future customers informed and up to date in terms of the numerous premium assets being offered is integral.

 

Equally integral is ensuring that they retain the existing client base. Through “welcome calling,” all this can be accomplished since real estate agents will over and over again ask their clients to point out any existing issues that they think should be rectified. All reported issues will immediately get worked on hence creating an impressive company image.

 

An offshore telemarketing company and call center can also be utilized for feedback calling. This will help garner feedback from the residents or renters, and all reported complications will be assessed and eliminated. This is the best approach to attain customer retention.

 

​Related : Get Outbound Lead Generation Work For Your Company

 

That said, let us take a look at how you, as a Real estate agent, can find and choose the best telemarketing companies for your business:

 

1. Know what you need

 

Prior to even starting your hunt for the best telemarketing companies, you’ll first need to own a fully formed and well-planned sales strategy.

 

A keen understanding of your key campaign requirements and marketing objectives is crucial before you start your selection procedure.

 

Once you come up with a detailed summary, it can help you attain the most of your sales campaign while all at once assisting the telemarketing firm to comprehend your requirements so they can pitch their credentials efficiently.

 

2. Ensure that it is the right telemarketing company for your firm

 

When choosing a telemarketing agency, among the main and most crucial considerations ought to be whether the agency specializes in Business to Consumer (B2C) marketing or Business to Business (B2B) marketing. This is due to the fact that marketing to consumers is an entirely distinct ball game from marketing to businesses.

 

In the hurly-burly of this 21st century, forecasts will only desire to learn more about a business only if they’re offered educational and relevant information. In case a telemarketing company is non-specific or unfocused, then it may perform poorly.

 

In contrast, in case you are a Business to Business then the telemarketing firm that specializes in Business to Business will undoubtedly understand all the needs of your clients better and will even be better equipped to point out issues regarding Business to Business products and service; which can at times be more complicated compared to Business to Consumer.

 

Their employees will likewise be able to respond to more technical enquiries regarding your services and will comprehend your pricing model better.

 

3. Consider your budget

 

Generally speaking, you receive what you pay for once it comes to telemarketing. Distinct pricing approaches might yield distinct results. For instance, a commission based structure typically results in a high-volume of leads, while a fixed fee structure can result in well targeted and quality leads.

 

In case you choose a telemarketing firm that permits a fixed-fee structure, you can precisely budget for the entire project. This is an area that is a bit more complicated to control in case you work with a commission based structure.

 

Regardless of the fee approach involved, ensure that you can at all times calculate the ROI (Return on Investment) the telemarketer can provide.

 

4. Search for experience

 

Having the appropriate sector experience is vital to the triumph of a directed telemarketing program and can place you at ease as long as you know that the telemarketing agency has partnered with other customers within your niche before.

 

Most telemarketing agencies will specialize in a certain niche, such as healthcare, technology, or even education. The more acquaintance they have with your sector and industry, then the greater the likelihood that they’ll get-off to a winning start and promptly start sending residents your way.

 

You can even feel free to ask whether you can peek at the biographies of the telemarketers who’ll get assigned to your project so you can affirm whether their skill set and experience matches your needs and desires.

 

The other step would be to ask for testimonials or recent case studies from the prospective telemarketing company, even if the customer’s specific details are concealed for confidentiality reasons.

 

5. Discuss feedback and reporting

 

After evaluating associated costs and experience, the other secret to fruitfully choosing a telemarketing firm is to converse on their means of reporting.

 

As a paying customer with a bestowed interest, you ought to stay up to date with every key stage of your telemarketing campaign, and you should also expect an official reporting procedure that will track the response rate and number of calls made.

 

The ideal telemarketing firm should agree to provide both qualitative and quantitative feedback that can give you a well-rounded perception of how the telemarketing campaign has been received.

 

6. Check their credentials

 

Ensure that you check that the telemarketing firm is a member of any appropriate professional body. In the United Kingdom, for instance, membership of the DMA (Direct Marketing Association) is a confirmation to the standing of telemarketing firms and exhibits their positions within the industry.

 

Members of the Direct Marketing Association have to stick to the protocols and abide by the best practices within the industry. This shows that every telemarketing agency will be responsible for their every action.

 

7. Assess their compatibility

 

When choosing a firm to handle your telemarketing affairs, you’ll need to determine whether they’re able to function as an extension of your sales and marketing team.

 

Firms that can execute this normally take an advice-giving approach and can exhibit their experience and how it’s possible to drive results.

 

They’ll also abide by a proven and defined procedure and may even provide extra services such as lead nurturing to carry projections through their purchasing journey and respond to inbound calls.

 

Other Benefits Real Estate Agents Accrue From Partnering With Telemarketing Agencies

 

Real Estate Telemarketing - Grow Your Business

 

Attaining property sales is the prime objective of every real estate telemarketing agency. When making use of the services offered by offshore telemarketing agencies, a real estate agent will grow their customer base and market potential; along with sighting their sales graph increase.

 

Real Estate Telemarketing - Grow Your Business

 

Each telemarketing campaign is tailored to meet the expectation and marketing goals of the client. For instance, the telemarketing company can “cold call” individuals who have just lost their homes or who have even evicted for distinct reasons. The telemarketing company will then inform and motivate them to rent or buy new homes suited to their needs and budgets.

 

Real Estate Telemarketing - Grow Your Business

 

Employing a telemarketing agency implies that agents are working hard, round the clock, to improve the number of your clients and their satisfaction.

 

Real Estate Telemarketing - Grow Your Business

 

Reports regarding the success of the telemarketing campaign are generated then sent to the respective client for evaluation so the client company can confirm that the telemarketing company went above and beyond to satisfy all needs and marketing goals.

 

Real Estate Telemarketing - Grow Your Business

 

Customer service, appointment setting, telesales, and sales lead generation are all necessary services offered by offshore telemarketing companies.

 

Real Estate Telemarketing - Grow Your Business

 

Telemarketing with an offshore firm involves lower costs compared to hiring your own in-house employees.

 

Real Estate Telemarketing - Grow Your Business

 

Most telemarketing firms ensure that their one time clients won’t remain one time clients. Their professional and friendly agents will stay in close contact with the renters and residents they bring into the fold, creating an opportunity to learn more regarding their wants and build a healthier relationship between them and the real estate agent.

 

About - Leads Junction

 

​Lead junction specializes in generating ​​Live Transfer. We are dedicated to providing your company the highest quality of leads available in the industry.Visit us at www.leads-junction.com for more information and follow us on ​Google Plus

 

from Leads Junction www.leads-junction.com/real-estate-telemarketing/ leadsjunctioncom.tumblr.com/post/171194093675

Sam and Larry integrate and ollaborate.

 

Integration, collaboration and productivity message benefits. Sound a bit dry? Sage Software wanted an online, lead-nurturing component as part of a long-term marketing campaign targeted to small-to-medium construction companies.

 

tenfour envisioned the concept of “Sam and Larry” to engage the audience in a fresh, amusing way. We developed the entire experience—from scripting, casting, and producing the video to developing the Flash and then integrating with the back-end programming and the database to deliver a custom report to the user and to track and report the data back to Sage. The results would please Larry—Sage now has hundreds of new leads to pursue.

 

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Let's talk: 503.224.8892 | www.tenfouragency.com

As the Content and Digital Marketing intern for the Green Power program, Lydia's main project was to devise a comprehensive inbound marketing plan and automated digital lead nurturing system for contacts who might be interested in these programs.

Know about the different types of Drip Marketing Campaigns and their benefits.

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I use the kind that allows me to speak in real time with customers using the power of the written word. JOLEADO provides an integrated sales solution that uses live chat as an entry point for all your customers. Instead of buying a separate email marketing program, CRM, form handler, and lead nurturing tool – have it ALL with the JOLEADO Live Chat Software. If You Read One Article About Live Chat Software Watch this One Now and know more here www.joleadosystem.com/

As the Content and Digital Marketing intern for the Green Power program, Lydia's main project was to devise a comprehensive inbound marketing plan and automated digital lead nurturing system for contacts who might be interested in these programs.

Jumpfactor Professional Services Marketing

10 Milner Business Court #358

Toronto, ON M1B 3C6, Canada

(855) 529-5867

www.jumpfactor.net/

Jumpfactor is the leader in helping services firms to leverage inbound marketing for high growth. Their strategy, branding and marketing campaigns have brought us a significantly higher flow of high quality leads. Jumpfactor is a Professional Inbound Marketing agency. Specialties include SEO search engine optimization, content marketing and marketing automation for various organizations.

 

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By now, most businesses understand the importance of marketing automation. It strategically powers up your digital marketing, optimizing and streamlining essential marketing processes.

 

As a result, you save time (and money), and ensure your business gets the most out of its marketing campaigns.

 

But while everyone is implementing marketing automation to accomplish a lot of necessary marketing tasks, few realize that there are some surprisingly unexpected ways that the right marketing automation platform can be deployed to improve marketing solutions.

 

As automation technology matures, tasks like customer behaviour tracking or personalized email marketing aren’t the only ways to use marketing automation.

 

Below, we cover some alternative uses for automation software to maximize your campaign reach and effectiveness in unexpected ways.

 

Provide new hires with essential information

 

Most companies employ automated email marketing to target prospective consumers or customers within their CRM database.

 

Often, this takes the form of targeted follow-up emails or messages if a customer abandons their cart or requires an individualized call-to-action to result in conversion boosts. But targeted, effective follow-up sequences can be used to form strong relationships with just your target audience.

 

Automated email marketing can also become beneficial for new hires joining your business.

 

Instead of wasting departmental time, both from a recruitment and training perspective, new hires could be targeted to receive daily automated emails regarding pertinent information required to help them succeed.

 

Need-to-know things like company policies, benefits, company history and other HR or training information can be covered in automated emails to streamline the onboarding process.

 

Product lifecycle management

 

Reaching your customer base with the right message at the right time does wonder for your company’s return on investment.

 

But automation as a tool has wider capabilities than a just lead generation. For a B2B or B2C company that sells products or services, marketing automation can be employed to acquire more renewals via automated reminders.

 

This will lead to better customer retention as consumers are effectively targeted at the right time with personalized announcements or updates. What’s more, automation can be used to manage the product’s lifecycle, specifically when the product or service is received and when renewal deadlines approach.

 

This is extremely beneficial for companies who sell subscription-based software or services as it eliminates the need for sending subscription renewals manually.

 

Use automated email drip campaigns for cross/upselling

 

Many businesses employ marketing automation to support their email marketing initiatives, with drip campaigns being one of the most alluring features that automation software brings to email marketing.

 

And with more mature marketing automation technology now present, drip campaigns can be further elevated to do more than just support customers until they reach a sales-ready state.

 

Automation email drip campaigns can do more than lead nurturing. Automation can be used to self-promote other products or services that complement the purchase your prospective customers are interested in.

 

Drip campaigns can also be deployed to establish mutually-beneficial relationships with partners looking to cross-sell services or software, generating referrals and creating opportunities for future business.

 

The data gleaned from drip campaigns can also gauge your customers’ interests, providing insights into upselling opportunities to increase revenue.

 

Incorporate learning opportunities

 

Marketing automation is often seen as a “set it and forget it” tool. But, this does not take full advantage of all the powerful features available on a marketing automation platform.

 

One of the best features that automation brings to a business is access to in-depth insights into predictive consumer behaviour through enhanced automation reporting.

 

Learning opportunities are available everywhere with automation software. It allows you to:

 

Perform A/B testing and segmenting your CRM database into different asset categories.

 

Be proactive with its marketing initiatives, creating campaigns that generate the best possible outcomes.

 

Use data analytics give you a glimpse into each stage of the customer journey.

 

Integrate strategic learning opportunities and discover consumer patterns to predict certain outcomes, increasing campaign ROIs.

 

Marketing automation serves to increasingly create efficiency and productivity into your workflow. In short, it is a crucial tool designed to make your life easier as a marketer.

 

But to maximize the features and benefits of marketing automation, implementing it requires some out-of-the-box thinking. Using automation in unexpected ways creates more opportunities to increase revenue and improve ROI than previously thought possible.

 

The post 4 Unexpected Uses of Marketing Automation for Your Business appeared first on Digital Marketing Blog.

 

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Show of hands, B2B marketers: How many of you know which Hogwarts house you belong in? Or which Disney princess best represents your personality and relationship ambitions? via GIPHY Don’t be shy. I’m a Gryffindor wizard through and through—and apparently, I’m more of a Jasmine than an Ariel. And I know all this thanks to the rise of interactive content. From quirky quizzes to ROI calculators to guided eBooks, interactive content is a rising content marketing star. BuzzFeed is perhaps the most prolific example, creating dozens of quizzes each week that are making their way into social feeds and search results. (And almost all users reportedly finish them). But why should B2B marketers consider adding interactive content to their mix? Because B2B is often pegged as bland and boring. And in a crowded content market, not to mention the fact that buyers' content preferences are turning increasingly visual, interactive content is the next evolution. But if that doesn't convince you, read on for a few more reasons why its time for B2B to embrace interactive content.

 

#1 – Interactive content is more engaging than static content—for the long-term.

 

Interactive content may seem a little gimmicky for some marketers—especially those in the B2B space. But the vast majority of marketers who use interactive content agree that it not only grabs attention, but can also hold that attention beyond that initial view. In fact, according to the Content Marketing Institute (CMI) and Ion Interactive 2017 Interactive Content Study:

 

87% of marketers agree that interactive content grabs the attention of the reader more effectively than static content

 

77% of marketers agree that interactive content has reusable value, resulting in repeat visitors and multiple exposures

 

73% of marketers agree that interactive content, when combined with other more traditional content marketing tactics, enhances message retention among their audiences.

 

So, if you’re aiming for awareness, engagement, and attention, interactive content holds incredible potential. But I’d also add that this is only true if you deliver quality, relevant content in an interactive format. As my colleague Josh Nite points out: “[Interactive content is] absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience.” [bctt tweet="#InteractiveContent is absolutely designed to grab attention. But if your content provides value—if it’s worth paying attention to—interactive elements can help you bring in an audience. - @NiteWrites" username="toprank"]

 

#2 – Interactive content can differentiate you from your competitors.

 

Content has always been a foundational element of B2B marketing. Buyers don’t make hard and fast decisions. Instead, they do their research, weigh their options, and have multiple engagements with sales reps before they sign on the dotted line. Interactive content can help you make an impression and stand out in a crowed, competitive content landscape. In addition, according to the aforementioned report, just 46% of marketers report using interactive content right now—which was flat year-over-year. And if history is any indicator, I’d wager that interactive content adoption among B2B marketers is far lower since the industry is typically slower to adopt new tactics. But that won’t always be the case. Harnessing the opportunity right now has the potential to differentiate your B2B brand from the competition early on, showcasing your commitment to innovation. For example, Prophix, a leading provider of corporate performance management (CPM) software solutions in the FP&A industry, wanted to drive awareness in a unique way around its report on the evolution of financial planning and analysis, as well as its solutions. By repurposing its original research and adding influencer perspectives, we created an interactive quiz to help empower their audience to "crush" their jobs to succeed now and into the future. This anchor asset, which was promoted using a supporting mix of blog content, social amplification, email, and more, saw a view rate 6-times higher than the benchmark for a similar resource. In addition, the page where it lived garnered 3-times the average share rate. This unique approach to interactive influencer content made Prophix stand out from the competition and deliver a great resource that performed.

 

#3 – Interactive tools can provide you with exclusive data and analytics.

 

Savvy marketers are driven by data insights. And many of the interactive content tools you’d leverage for an asset come with their own analytics dashboards, allowing you to get near real-time data on how your audience is interacting and absorbing your content. For example, Ceros, an interactive content software that simplifies the creation process, provides all the basic KPIs such as visitors, opens, and pageviews, as well as engagement metrics like time spent and interaction clicks. But they also track inbound referrals, social shares, video plays, and outbound link clicks. Oh, and that data is viewable in its Analytics Dashboard within second of it happening. While traditional analytics platforms and the data within them is invaluable, from my perspective, this more niche data can help uncover some insights that can help you refine your asset on the fly or consider how to improve other content types moving forward.

 

#4 – Interactive content can drive results at every stage of the funnel.

 

From educating buyers to creating customer loyalty, interactive content can serve a purpose (and drive results) at every stage of the funnel. Interactive content users report using the tactic for lead generation, lead nurturing, customer retention, and the list goes on. And interactive is especially powerful, when combined with other tried-and-true content marketing tactics. To help promote the Influencer Marketing 2.0 report based on research conducted by Traackr, Altimeter Group and TopRank Marketing, we partnered with interactive content platform Ceros to produce an Influence 2.0 interactive infographic. The infographic was promoted via blog posts, social channels, email, and through the influencers that contributed. With calls to action embedded within the interactive infographic, this content succeeded at attracting over 1,700 prospective customers to download the full report with a 43% conversion rate.

 

What Opportunity Does Interactive Content Hold for Your B2B Brand?

 

Interactive content is here to stay. But the real opportunity doesn’t lay in the interactivity itself. The real value creation is in the excitement or connection that you can make with your audience, as well as the potential to hold their attention for long enough to engrain your message or inspire action. [bctt tweet="The real opportunity with #interactivecontent doesn’t lay in the interactivity itself. The real value creation is in the excitement or connection that you can make with your audience. - @CaitlinMBurgess" username="toprank"] So, B2B marketers. If you’re ready to break away from boring and drive better engagement, interactive content deserves your consideration. How can you leverage interactive content? Check out our post featuring five ways of making marketing magic with interactive content.

 

The post Interactive Content Marketing: Why B2B Marketers Should Take Their Content from Boring to Bold appeared first on Online Marketing Blog - TopRank®.

 

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