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Internet marketing strategies can get complex

fast, so it helps to take a few steps back to ensure all of the most vital

components are in order.

 

Otherwise, you might get too focused on the

details to see that your online marketing funnel as a whole is broken. Or, you

might miss out on a key digital marketing practice that would be essential for

earning you new leads and converting those leads to customers.

 

Of course, every business is different and has

different needs. Some businesses may be in an industry where finding new leads

through social media is nearly impossible, for instance.

 

Regardless of business variables like these,

there are five internet marketing essentials all businesses should account for as part of their overall

strategy. Even if you confidently decide that you don’t need one of them, you

should at least consider the benefits it brings other businesses that you might

be giving up.

 

A Mobile Friendly Business Website Optimized for Conversions and Easy Information

 

Your business website is the absolute foundation

of your internet marketing strategy. You may think that your business model can

do without a website because of all the services offered by platforms like

Google, Facebook, and Yelp.

 

The fact of the matter is that your website backs

all of these other elements up. Your website is also one of the only internet

marketing environments where you have complete control. Google or Facebook

could decide to delete your business profile tomorrow with nary a warning, and

you’d have to fight with them to find out why they did it and how to get it

back.

 

Your business website also acts as a cornerstone

that reinforces all of your marketing channels. If you want someone to discover

your local business through a voice search, for instance, having detailed

information about your hours, services, and products increases the chances that

the searcher’s voice assistant pulls up accurate information.

 

Most businesses also think of their website as

the final point of conversion. You can create landing pages that people arrive at from your

email marketing or social media campaigns. Since these pages are nearly 100%

customizable, you get to control the impressions of your business the visitor

gets and influence their desire to convert.

 

Tips for

an Effective Website:

 

Think carefully about how to make

navigation intuitive. Google mentions site layout and your navigation hierarchy

above keyword use in their own SEO guide.

 

Express your brand but don’t make

your website noisy or cluttered. Usability requires a layout that’s easy to

interpret visually and that doesn’t cause eye strain or mental fatigue.

 

Treat your home page like a

landing page. Think about the absolute most important information a customer

would want to know first then fill in details and support your claims

efficiently with a few pieces of social

proof as evidence.

 

A Strategy for Ranking Your Website on Search Engines (SEO)

 

Search engine optimization (SEO) is the marketing

practice of engineering your website content to increase your website’s chances

of appearing near the top of search results.

 

According to a recent study, the number one

search ranking position earns around twice as many clicks as the number two.

Once you reach position six, you start receiving clicks from less than 3% of

the people who see your search result listing.

 

Put even more bluntly: People will have a really hard time finding your business if you aren’t

ranked near the top of search results.

 

To rank more highly, you need a large volume of

content and a well-made site. You can see if your current website has any red

flags by using the Fetch as Google tool and then by using Google’s

mobile friendly and page load speed tool.

 

Over half (63%) of your website visitors are likely to be

mobile device users, so a good mobile experience for users is

important to Google and therefore important for your ranking.

 

Once you have your overall site in order,

download Google search console, Google Analytics and Bing

Webmaster Tools. These platforms will help you analyze your site and

track metrics for stats like website visitors, how long they spend on certain

pages, and other valuable decision-making data.

 

Only after these technical details have been

dealt with should you start to worry about content and keywords. Your goal for

using keywords is to signal to search engines and to audiences that your

content is relevant to what they’re looking for. So if you’re a hardware store

in Sacramento, your website should say phrases like “hardware store in

Sacramento” or “Sacramento hardware store,” and related phrases, at least a few

times on each major page.

 

Don’t overdo it! Spamming keywords is more likely

to lead to a search penalty, pushing you further down the ranks. Write naturally

and try to help guide people rather than trick search engines.

 

A Social Media Presence

 

People spend a lot of their online time within

social media apps. Businesses able to cultivate a community on these apps – or

at the very least have a searchable presence – stand a better chance of being

discovered by potential customers.

 

Just as important, many people may look on social

media platforms to research your business. They may want to read reviews, look

at other people’s comments, or see something like your hours without having to

leave their favorite social spaces.

 

Social media can also strengthen the backbone of

your content marketing campaigns. Every article you write can be shared on

social media, and you could also use social platforms to broadcast promotions,

contests, or announcements.

 

When using social media as a marketing tool, we

strongly suggest that you lead people who click on your links to a specialized

landing page. This strategy ensures they won’t get lost or forget where they

were navigating after the click.

 

More

Social Media Marketing Tips:

 

Post on a regular schedule a few

times a month so that people will come to depend on your content.

 

Sign up for messenger alerts since

a third of people now say they prefer to contact

businesses through social media rather than a phone call.

 

Interact with your followers and

engage them when possible. For instance, you can ask a related question when

posting new blog content to encourage responses.

 

Set goals for social media marketing

beyond likes and follows. For instance, track how many people click on your

links to promotions or content.

 

An Active Blog

 

Business blogs are a vital component of your SEO

strategy. Search engines like to index fresh content, so if you’re home page was

last updated in 2010, they may rank your site lower than a more recent one.

 

On the other hand, if you have an active blog

that publishes weekly, you can send recurring signals to search engines that

your content is current and relevant.

 

Avoid thinking about your blog as another

advertising channel. Instead, it should be a helpful resource for visitors.

Blog about topics that introduce them to important industry concepts. Or, give

them a convenient list of tips. Always offer value, but follow your blog posts

up with a strong call to action.

 

Email Marketing

 

Email marketing offers your business a reliable

channel to stay in touch with customers and leads.

 

For instance, if you offer a really helpful and

informative e-book, the typical person might download it and never think about

your brand again. But if you ask them for their email to send it to them

directly, you can also have the chance to follow up with a drip campaign that

nurtures their interest in becoming a paying customer.

 

Using email campaigns can encourage a past

customer to make repeat purchases. By sending them exclusive offers tailored to

their interests and their purchase history, you can develop a relationship and

inspire loyalty.

 

Email

Marketing Tips:

 

Receiving too many promotions and

messages is the #1 reason people unsubscribe. Try to limit your campaign emails

to one to two times a month, not counting contacts like order confirmations.

 

Think carefully about your subject

lines. A good subject line can dramatically raise your open rate, while a bad

one could get you flagged quickly as spam.

 

Make your emails brief and to the

point. If you have something more in-depth to say, direct them to a landing

page.

 

Try to make emails feel personal,

as if they’re sent from a specific business employee, not a faceless company

brand.

 

Nice to Have: Video Marketing

 

Video marketing requires a larger budget than

most small businesses care to muster, but the results truly do speak for

themselves. 81% of people say that they were convinced to purchase

something after watching a brand’s video. Also, 95% of people say

they have watched an explainer video to learn more about a business, product,

or service.

 

Your video marketing strategy can start small

with live Q&A sessions, short recaps of your most popular blog posts, or a

quick explainer video of your most important products/services. You don’t need

a million dollar budget to make an impact! You just need to focus on meeting

your audience’s needs in a format that few people can resist.

 

Combine All of These Internet

Marketing Essentials Into a Complete Package

 

Focus on strengthening each of the above

components individually and then strategize for ways to tie them all together

into one strong, effective package.

 

These days, people flock between more media channels than ever. By having a strong website, an engaging social media presence, an SEO ranking strategy, and a method for communicating effectively through email, you can catch people on any and all of the channels they inhabit.

 

amrutservices.com/back-to-basics-5-internet-marketing-ess...

 

The 9-Step SEO Strategy for 2019 [NEW] google-keyword-research.s3-website.us-east-2.amazonaws.com check out it here Today I'm mosting likely to show you a REALLY efficient Search Engine Optimization method for 2019.

(Detailed)

Actually, I recently made use of these specific steps to place # 1 in Google for "Video Search Engine Optimization".

And also "keyword study tool".

Allow's dive right in ...

Step # 1: Discover an "Possibility Keyword"

Let's encounter it:

A # 1 position isn't what it made use of to be.

That's due to the fact that Google keeps including things to the search results.

For instance, look at the keyword phrase "Search Engine Optimization Tools":

Like many search results page, you have actually got ads at the top of the web page.

Plus, a Featured Bit:

A "Individuals also Ask" box:

THEN you get to the # 1 outcome:

That's why you wish to focus on Possibility Keywords.

Chance Keywords are keyword phrases with a high organic click-through-rate (CTR).

Exactly how around an example?

I lately developed a blog post enhanced around the term "SEO Audit":

And "SEO Audit" is a Possibility Keyword.

Sure, there are ads:

But that's in fact an advantage.

(Even more advertisements=greater industrial intent)

Besides ads, there isn't a great deal to distract individuals from the natural outcomes:

You can additionally estimate organic CTR with Ahrefs.

As an example, when I put "SEO Audit" right into Ahrefs, it says that 61% of searchers click an outcome.

Tolerable.

Which leads us to ...

Step # 2: Evaluate Google's First Web page

OK, so you found a Chance Key phrase.

Currently it's time to see what's currently benefiting that keyword phrase.

To do that, just kind your keyword into Google.

Check the leading 10 results:

     

As well as jot down any type of patterns that you discover.

As an example, the first page for "SEO Tools" is PACKED with lists of devices:

So you would certainly wish to take down: "whole lots of list messages".

After that, move onto step # 3 ...

Step # 3: Create Something Various ... Or Better

When it involves content, you've got 2 choices:

Option # 1: You can create something different.

Option # 2: You can develop something better.

Here's how ...

Different

In some cases you want to develop something larger and also better than what's around.

(also known as The High-rise Strategy)

Yet occasionally you're far better off with web content that's totally various.

Why?

Because it aids your content STAND APART.

For instance:

A couple of months ago I took a seat to create an item of material enhanced around: "Mobile SEO".

As well as I noticed Google's initial page was littered with listing articles, like: "X Ways to Mobile Optimize Your Site."

Now:

I might have developed a BIGGER listing article like: "150 Ways to Mobile Optimize Your Site".

Yet that would not make any feeling.

Rather, I created something entirely various.

Especially, I released an utmost overview to mobile optimization.

And also since my material stood out, it got a lots of shares:

Comments:

As well as crucial of all, back links:

Better

This is a lot a lot more straightforward.

All you require to do is discover what's working ...

... as well as publish something MEANS better.

As an example:

A while back I noticed that most content about "Search Engine Optimization tools" just provided 10-20 devices.

And also I recognized that publishing one more listing of 20 tools would not function.

So I chose to produce a listing of 188 SEO devices.

And also it did WONDERFUL.

In fact, it now places in the leading 3 for the key words "SEO Tools":

Action # 4: Include a Hook

Here's the bargain:

If you desire to place in 2019, you need backlinks.

Question is:

HOW?!

Initially, you require to find out WHY people link to web content in your market.

("The Hook")

After that, include that "Hook" in your web content.

As an example:

Last year I noticed an increasing number of blog owners covering voice search.

I noticed something else too:

When people discussed voice search, they connected to content that included statistics and data:

So I made a decision to do a voice search research study that was PACKED with stats:

As well as it functioned!

To date, this solitary message has actually acquired 848 back links:

As well as 90%+ of these backlinks cite a particular stat from my article:

That said:

Information is simply one type of Hook that you can utilize to obtain links to your web content.

Here are 3 other Hooks that are working great right currently:

New Approaches and Approaches

Assume about it:

What do blog owners and also journalists LOVE covering?

New things!

And also if you produce something brand-new, you have actually got yourself a hook.

For instance, a couple of years ago, I created the phrase "Guestographics".

This was a brand-new method that no one understood about.

And since Guestographics were brand-new (as well as had a special name), 1,200 individuals have actually connected to my post up until now:

Huge Guides

When you publish a massive guide, your guide itself is The Hook.

I'll clarify with an instance ...

A few years back I published Link Structure: The Conclusive Overview.

It was (and also still is) the most total guide to web link structure out there.

Below's where things get intriguing ...

Every currently and once again a blog owner will mention "web link building" in a post.

Yet they do not have room to cover the entire subject.

So they connect to my guide as a way for their viewers for more information:

Really trendy.

Case Study Outcomes

Instance research studies are TERRIFIC for getting web links.

But to get web links to your instance research study, you need to feature a certain outcome.

For example, a while back I released this study:

This was a SUPER extensive instance research.

Yet I didn't attribute ONE cause the article.

Instead, I detailed out 20+ results:

Which implied my study didn't have a single Hook for individuals to link to.

As well as very couple of individuals connected to it.

Flash ahead to a few years later on when I released this situation research:

This moment, I concentrated on ONE outcome (a 785% boost in my blog's conversion rate):

Which solitary outcome was The Hook that led to hundreds of links:

Wonderful!

Action # 5: Optimize For On-Page SEO

This action is everything about keyword-optimizing your web content for SEO.

And also below are the 3 on-page Search Engine Optimization techniques that are working best for me right now:

Interior Connecting

Yea, internal connecting still works.

Yet you need to do it right.

Particularly, you wish to connect FROM high-authority web pages TO pages that require authority.

As an example, I released Google Search Console: The Clear-cut Overview earlier this year.

So I discovered a web page on my site with a lots of authority ...

... as well as connected from that web page to my brand-new guide.

Simple.

Short, Keyword-Rich URLs

Our analysis of 1 million Google search results found something that stunned a lot of people:

Brief Links crush long URLs.

That's why I make my URLs either simply my search phrase ...

... Or my target key phrase plus one more word:

Regardless functions.

Semantic SEO

Ultimately, I enhance my web content for Semantic Search Engine Optimization.

To put it simply:

I discover words that are relevant to my target key words.

After that, I make use of those terms in my material.

Below are the deets:

First, pop your key words right into Google Images.

And Google will give you words and phrases they take into consideration closely-related to that subject:

Second, type the same key phrase right into typical Google search. As well as scroll to the "Searches related to ..." area.

Lastly, spray several of those terms into your content:

And also you're established.

Action # 6: Optimize For Individual Intent

Simply put: The Skyscraper Technique 2.0.

I'll show you exactly how this deals with a fast instance.

A couple of years ago I composed a blog post about getting even more traffic to your website.

It did OK.

However it never ever cracked the leading 5 for my target key words ("boost site traffic").

As well as when I analyzed Google's first page, I realized why:

My page really did not please customer intent.

I'll discuss ...

Many of the content position for "increase website traffic" detailed bite-sized web traffic ideas.

Yet my blog post provided a high-level procedure.

So I reworded my web content to match this key phrase's Customer Intent.

Especially, I turned my process right into a list post:

As well as since my content matches Customer Intent, it ranks in the leading 3 for my target search phrase:

Which resulted in a 70.43% increase in organic website traffic compared to the old version of the post:

That stated:

You can likewise publish Individual Aim enhanced web content right out of eviction.

As a matter of fact, that's what I performed with my recent post: The Ultimate Search Engine Optimization Audit.

I saw that most of the content ranking for "Search Engine Optimization Audit" detailed out non-technical actions.

So I included easy approaches that anyone can use:

I even emphasized the fact that my audit was non-technical.

(This hooks people so they don't recover to the search results)

As Well As this User Intent optimization (and also my site's Domain name Authority ... more on that later) aided my article fracture the initial web page of Google within a month.

Step # 7: Make Your Content Look Incredible

Style is THE most underrated part of content marketing.

You can have the very best material ever before created.

Yet if it looks like this ...

... it's not gon na work.

That's why I spend A WHOLE LOT of money and time right into content layout.

As an example, you have actually probably seen among my definitive overviews:

These overviews are created and also coded 100% from square one.

(Which makes them extremely expensive to make)

That said:

Terrific material style doesn't need to spend a lot.

In truth, here are 4 sorts of aesthetic material that are extremely easy to carry out.

Charts and also Charts

These work so well that I try to include at least one chart in every post.

Why?

Because they make data EASY to comprehend.

For example, take this stat from my mobile SEO overview.

I do not understand concerning you, yet I have a tough time visualizing 27.8 billion ANYTHING.

So I had our designer create a great chart.

As an incentive, people will often use your graph in a blog article ... and also link back to you:

Screenshots and also Pictures

You may have seen that I utilize WHOLE LOTS of screenshots in every message.

As a matter of fact, this single message has 78 screenshots:

To be clear:

I don't use screenshots just for the purpose of using screenshots.

I just utilize them if it aids somebody carry out a details action.

As an example, these screenshots make the 2 steps from this overview dead-simple to comply with:

That stated:

Screenshots only make sense when you describe something technical.

What if you remain in a non-technical niche ... like fitness?

Well, photos offer the very same function.

As an example, my buddy Steve Kamb at Geek Health and fitness utilizes images to reveal you just how to do exercises the appropriate way:

Article Banners

Unlike charts and screenshots, post banners serve no functional function.

They just look amazing

Relying on the blog post, I either use a right-aligned 220 × 200 photo ...

... or a large banner on top of the message:

Graphics and Visualizations

Graphics and visualizations are kind of like charts.

Yet rather of envisioning data, they envision ideas.

To be clear:

These DON'T need to be elegant.

As an example, in this post I explain exactly how all 4 versions of your site ought to reroute to the exact same LINK:

This isn't brain surgery.

But it's difficult to envision this concept in your mind.

So our designer made an easy visual that makes this concept understandable.

Action # 8: Build Hyperlinks to Your Web page

Now it's time to actively build web links to your content.

Particularly, we're going to take advantage of 3 web link building strategies that are functioning EXCELLENT right now.

Broken Web Link Building

Right here's where you find a damaged web link on a person's website ...

... as well as supply your content as a replacement.

For instance, this is an outreach email that I sent to a blog owner in the marketing specific niche:

(Keep in mind just how specific I am. I don't say "Please think about linking to me in a blog site post". I have a particular area on a details page where my link makes feeling)

As well as since I aided the person out PRIOR TO requesting for anything, they were pleased to include my web link:

Rival Evaluation

This approach is old school.

But it still functions.

Initially, find a website that's ranking for a keyword phrase you desire to rate for.

For example, I'm attempting to place for the key phrase "SEO Audit".

So I get this result from the first web page ...

... and also take a look at their back links.

I can see that this web page has links from 160 domain names:

So I should have the ability to access least a handful of the very same web links they have.

To do that, I go one-by-one with their back links.

As well as discover pages where my web link would include value.

For example, this message points out the Ahrefs web content by name:

There's no factor to connect to my post there. So I moved onto the following chance on the listing.

And I encountered this blog post:

This time around, the web link to Ahrefs is component of a large list of sources.

A list that would be even BETTER and also a lot more full with a web link to my SEO audit blog post.

Evangelist Technique

This strategy is less regarding web links ... and more about getting your material before the appropriate individuals.

(Specifically: people that run blogs in your particular niche)

I'll describe how this method deals with an example ...

A while back I desired to promote a brand-new High-rise building Technique study.

So I made use of BuzzSumo to see who recently shared web content regarding The High-rise building Technique.

As well as emailed everybody a variation of this layout:

And also when they replied "sure, I'll examine it out", I sent them a web link to the message:

(Note how I DON'T ask for a share. This is a Judo action that makes your outreach attract attention)

Which resulted in lots of shares to my brand message:

Step # 9: Boost and also Update Your Material

This is functioning astonishingly well today.

You might have read regarding the time that I used The Web content Relaunch to enhance my natural traffic by 260.7%:

As well as I more than happy to tell you that this approach still functions.

As an example, last year I relaunched this checklist of SEO methods.

However I didn't just re-post the exact same material and call it "new".

Instead, I underwent and also eliminated old screenshots as well as images:

Added brand-new methods:

And also deleted strategies that really did not work any longer:

The result?

An 62.60% natural web traffic increase to that web page:

Benefit Step # 1: Rise Your Domain Authority

This is the supreme SEO superhack.

When you have a high Domain Authority, Search Engine Optimization gets A LOT much easier.

For instance, let's look at the keyword phrase "Search Engine Optimization audit":

According to Ahrefs, you require backlinks from 108 internet sites to rank for this term:

But my web content broke the leading 3 within weeks ...

... with just 38 web sites connecting to me:

That's the power of Domain name Authority.

Right here are 3 ways to boost your Domain Authority:

Content Partnerships

Collaborations can 2-5x the number of shares and web links that you obtain from your material.

As an example, my close friend Larry Kim and also I co-created this infographic:

And we both advertised it to our audiences on the very same day:

Which got our infographic in front of thousands of people.

Actually, I still get web links from this co-branded material ... 2+ years later:

Release Studies as well as Information

I touched on this in Step # 4.

But it's worth duplicating.

As a matter of fact, if you consider my website, 3 of my top 5 most linked-to messages are research studies or data-driven overviews:

Visitor Posts, Interviews, Talking Gigs (and also Yes) Summary Articles

In other words:

Obtain your name available ... as well as the links will certainly follow.

As a matter of fact, when I initially began Backlinko, I visitor published like crazy:

I took place any type of podcast that would certainly have me:

And I spent hrs flying to nations like Romania and the Czech Republic to speak at meetings:

Also that wasn't enough ...

I was so figured out to promote Backlinko that I included an "Interview Me" web page on my site:

(That "Interview Me" page really did not function. However at least I attempted)

Basically: I rushed to obtain my name available.

It didn't take place over night.

But in time, all this work led to a lot of direct exposure ... and also links.

Perk Step # 2: Construct an Area on Your Site

A while back Google stated that comments can aid your positions:

To be clear:

I'm not persuaded that blog comments are a straight Google ranking factor.

Yet I am convinced that an area indirectly assists with SEO.

(For instance, neighborhood members are much more likely to share your things on social networks)

Keeping that, here are 2 fast tips for obtaining even more discuss every article:

Be Fussy

This is counterproductive.

However stick with me ...

Envision you simply read an AWESOME message.

As well as you wish to leave a comment with your two cents.

But when you hit the remarks area, you see this:

Are you still going to leave that remark? Probably not.

That's why I'm SUPER choosy concerning the comments I let via.

And also this pickiness cultivates excellent discussions, such as this:

Respond to Comments

I reply to 90% of the comments that are available in.

And considering we have 24,189 overall discuss the Backlinko blog ...

... that's roughly 21,000 replies.

Wow. That's a great deal of replies.

And I have NO is sorry for concerning responding to a lot of remarks.

Why?

These replies show individuals that I care.

Which transforms arbitrary commenters into energetic participants of the Backlinko Community.

Currently I 'd Like To Hear From You

There you have it:

My 9-step SEO approach for 2019.

Now I would love to speak with you ...

Which approach from today's message are you ready to attempt initially?

Are you mosting likely to upgrade and relaunch older web content?

Or possibly you intend to attempt Broken Link Structure.

In any case, allow me know by leaving a comment below right now.

   

via WordPress bit.ly/2ImoNbY

 

Hey there, it’s Jake with our monthly installment of Operation Digital Nomad, the post in which I update you on our quest to monetize our travel blog and keep on traveling full time for as long as possible. We have been exploring for over a year now, and this the 9th month of Operation Digital Nomad! In this issue, I’m going to update you on what happened in March, and I’m also going to spend some time talking about Google Images and how we’ve been using it to generate traffic. Because of a little extra effort we put in, Google Images now accounts for almost 40% of our organic search traffic!

 

But first, the bottom line!

 

Net Income: $338.93

 

Earnings:

 

Google Adsense: $2.48

 

Affiliate Sales: $6.96

 

Photography Sales: $393.14

 

Total: $402.58

 

Expenses:

 

Cloudflare: (Monthly – Content Delivery Network) $25.20

 

Professional Photographers of America (Monthly – Trade Association and Camera Insurance): $27.92

 

Amazon S3 (Monthly – Image Hosting): $0.54

 

Adobe Creative Cloud (Monthly – Software Subscription: Photoshop, Lightroom and More): $9.99

 

Total: $63.65

 

Income Analysis:

 

Not bad, right? We are currently in Dali, China – a beautiful city about the size of Boston, nestled between snow capped mountains and a calm lake – and $338.93 is easily enough to rent a small apartment (as long as you rent it directly instead of using Airbnb). This still isn’t anywhere close to our final goal of $4000 a month, but darn if it isn’t encouraging! After all, we’ve only been doing this for nine months, and we only turned our first profit of about fifteen bucks in December, 2017. Of course, the best way to highlight data is visually, so here is a graph of our net income since we began Operation Digital Nomad back in August when I started keeping records.

 

Google Adsense: This was a better than average month for our ad banners, though it is still not a significant source of income. In March, I tried out Google Auto Ads, which uses AI to automatically insert ad banners into posts. The pages with Auto Ads did indeed turn a slightly higher profit for every page view we received, but instead of the usual three banner ads that I include in each post, it inserted eight ad banners into every post, this not only makes the site less attractive, it also slows the page down. Those are both problems that turn away readers, which is simply not worth a few extra cents. I’ve removed Auto Ads and gone back to inserting the ads manually.

 

Affiliate Sales: If you aren’t familiar with affiliate marketing or how it works, check out Operation Digital Nomad: December 2017. in which I go over some of the techniques we have been using to try to monetize. We didn’t earn quite as much from affiliate sales as we did the previous month, but what we did earn came from more diverse sources, which is a silver lining. In addition to affiliate sales from selling diaper backpacks by Idaho Jones, we also made a small commission from a certain popular online retailer whose terms of service prevent us from mentioning them by name in this post.

 

The really nice thing about banner ads and affiliate sales is that they don’t require us to do extra work outside of writing blog posts.

 

Photography Sales: Sales of our photographs are by far our largest income source right now. We are really grateful for every sale we make, but we know that this portion of our income is not scaleable like the others. With ads and affiliate sales, our income will continue to grow as our traffic increases (more on increasing traffic later), but image sales – even when they don’t require us to go out and do extra photo shoots – require us to spend time negotiating prices, putting up galleries and doing other legwork. That being said, we definitely plan to keep licensing our images where appropriate, as long as it is a profitable use of our time.

 

As our other income sources become more valuable, we will change the prices of our photography accordingly so that we always spend our time in the most productive way possible.

 

As we travel, we don’t allow ourselves to be hired by the locals for a photo shoot. In addition to taking work away from a local photographer, it is even more legwork and time away from our adventuring than image licensing. We usually make our sales in one of two ways. Sometimes, a brand will contact us and ship us a product to photograph. But more frequently, we will get a request from another publication that needs photos for a travel article. There was a time when we would agree to share our content or images free of charge in exchange for relevant links that help with our SEO, but we are getting to the point now where we always ask for payment in one form or another.

 

Blog Traffic

 

As Winter gives way to Spring, people are starting to plan their Summer vacations. We have seen a dramatic uptick in organic (unpaid) search traffic pouring in from Google. To highlight how much we have improved – and how much of that change has happened recently – let’s look at this graph from Google Search Console showing the number of clicks we have gotten from Google searches since we started Operation Digital Nomad back in August.

 

Keep in mind that when we started, travel season was already in full swing. We continued to grow right through the slow season, and now that travel is just starting to pick up again, our search traffic is exploding. The graph below shows similar results in our Google Image clicks.

 

As much as the travel season impacts our site, a lot of this is a numbers game. The more blog posts we have (and the higher quality), the more there is for travelers to find. We’ve had our share of slow months, either because of conditions that made work difficult, or because of urgent matters that had to be dealt with. But March was pretty productive. Not only did we crank out nine blog posts, a few of them were some of our most thorough articles yet. Here’s a list of the blog posts we published in March:

 

Amboise France in Early Summer: Tips and Photography – This is a fun post about our week in Amboise, France. I don’t know how, but Amboise somehow left us feeling incredibly relaxed despite the fact that we were always doing something. This sleepy town on a French river is one of the best places we’ve visited.

 

A Family Travel Photoshoot on Gulangyu Island in Xiamen, China – We don’t take a lot of full family portraits (one of us is usually holding the camera), so we thought we’d hire a local pro. We’ll have more posts about the incredibly beautiful island of Gulangyu in the future, but this post is still worth a look, even if it’s just because you forgot what I look like.

 

Operation Digital Nomad: February, 2018 – Similar to this post, but one month older. In February’s post I discuss how we found our niche in the world of family travel blogging.

 

Loire Valley Chateaux: Photographing the Valley of Kings – This is our guide to photographing all the Chateaux we visited while we were staying in Amboise. The Loire Valley is known for being home to over 300 castles, so this post is packed with fairy tale travel photos!

 

Baking Lessons at the Black Dragon Cafe in Dali, China – Ok, so we didn’t take the baking lessons with the intent of writing about them – it was mostly a chance for Lisa to have fun and for us to enjoy some western-style bread. But we thought we’d do a photo dump because the lighting was really good in there and Lisa really put on a show!

 

Review: The Babyzen Yoyo Travel Stroller – As the name suggests, this is a review of our awesome travel stroller. There are a lot of headaches that come with family travel, but the Yoyo actually solved several of them.

 

Photographing Cherry Blossoms at Dali University in Yunnan, China – We basically picked our location in March because of its cherry blossoms. Here’s what it looks like when hundreds of trees start blossoming at the same time (and by the way, the best cherry blossom photos are yet to come, so check back soon)!

 

Our Bad Trip to the Fisherman’s Bastion in Budapest, Hungary – This is the story of how we screwed up our visit to the otherwise beautiful Fisherman’s Bastion in Budapest. If we’re going to be giving out travel advice, you’d think we’d learn our own lessons from time to time (sometimes we do)!

 

Review: Using ExpressVPN While Traveling – In this post, we not only explain why we chose ExpressVPN and why we like it, we also explain what a Virtual Private Network is and why it makes the internet more secure and more accessible while traveling. A VPN is a must, and ExpressVPN is a good choice.

 

As time goes by, posts seem to either gain traction or fall off the map. There are a few reasons for this. One reason why a post does well in the long run might be that it gets linked to by other publications (for example a product review might get a link from that brand’s website). Another reason might be that the content is interesting and presented in a way that grabs attention in search results. And finally, we might just refer to it constantly and send readers there from our other posts. Here are the 10 posts that got the most pageviews in the month of March:

 

Baking Lessons at the Black Dragon Cafe in Dali, China (132 pageviews) – This post performed better than we could have expected. Dannie posted it to the Chinese social media site, WeChat, and it got shared by the Cafe’s owner, generating lots of extra visits. Not bad for an English language website.

 

Review: The ErgoBaby Omni 360 Baby Carrier (80 pageviews) – This post continues to be a top performer for us. Now if more of those visitors would just buy one those awesome baby carriers.

 

Our Experience Staying at Airbnbs in Paris (78 pageviews) – Having looked at the search queries people make before finding this post, I’m actually a little worried that they aren’t getting what they are looking for. It’s a post about our general experience using Airbnbs in Paris, but most people searched for an Airbnb apartment with a view of the Eiffel Tower. We didn’t stay in one. I’ve since added a link in this post to our most in depth post about Airbnb tips for slow travel, in the hopes that one of these visitors will find our site useful anyway.

 

Review: The Idaho Jones Gallivant Baby Changing Diaper Backpack (64 pageviews) – In addition to buying our photos, Idaho Jones also produces stylish diaper bags. Our review of one such bag has drawn a fair amount of traffic.

 

Amboise France in Early Summer: Tips and Photography (58 pageviews) – People must be planning trips to France because this post is doing well considering how recent it is.

 

Fairy Glen: Family Fun on the Isle of Skye (53 pageviews) – This post from way back just started crushing on Google Image searches for the Isle of Skye (more on this later). Expect to see a lot more Scotland posts soon as we get ready for the Summer travel season.

 

How We Took Our Best Photo of the Roman Colosseum (50 pageviews) – One of our favorite images from over a year of travel photography is still getting love from readers! We both love this image, but I’m thinking about revamping the article anyway to make it more concise and more helpful. We’d love some feedback if anyone has thoughts on making it better.

 

Review: The KidCo Peapod Plus Travel Tent (47 pageviews) – This travel tent was Lisa’s bed for almost a year of travel in Europe. She’s since grown out of it, but we think it’s one of the best options out there for traveling with a baby.

 

Loire Valley Chateaux: Photographing the Valley of Kings (44 pageviews) – It would be hard to see this headline and not want to click on it. This post has done pretty well considering it’s too new to generate much google traffic.

 

Where to Photograph Provence Lavender Fields (42 pageviews) – This article is from February, but it drew a lot of views this month. As June approaches, I expect to get a lot more readers who want to photograph Lavender. We tried to make this into the post we wished we’d had while we were in Provence.

 

Some posts on the other hand might be interesting to us, and to our more loyal readers, but they generally aren’t exciting for new audience members who just want to find out where a particular photo was taken or whether a certain travel stroller actually fits in an overhead compartment on a plane (it does!). Posts about baby milestones and family bonding are vital to our relationship with our readers, and to our sanity, but they are pretty hard to optimize for search. We’re going to keep doing them anyway.

 

Optimizing for Google Images

 

Because we are photographers, we knew that images were going to play a big role in our travel and in our blog. We expected our images to help our posts stand out and to improve the reading experience for viewers. What came as a surprise was how directly the photos in our blog posts generated traffic. It’s generally agreed that images, properly named and tagged with keywords, can improve search rankings for a page in a general web search. But thanks to Google Images, the photos we post are sometimes displayed directly to searchers.

 

There are two ways this can happen. The first is if a viewer goes directly to Google Images and does a search for keywords that favor our images. This will display hundreds of photos for those keywords, some of which will be ours. If a user clicks on one of our photos, a window will display a larger version of that image, along with the alt text of that image and the title of the post it is from. They then have the option of clicking through to our site. For example, someone wondering what Dubrovnik, Croatia looks like in the Winter might see this:

 

The other way that our images might get in front of viewers is right in a regular web search. Google doesn’t always display images in its search results, but it does when it thinks it has a really good match for your search. Only a few results are displayed, so this is very competitive real estate. Usually we are still too small to show up in very popular searches like “Paris,” but for more specific searches, like “Dali China Cherry Blossoms” we show up really well; the first four images displayed in the screenshot below are from our Dali University cherry blossom post.

 

Image SEO Considerations

 

Google doesn’t pick every photo in your post to display in an image search. It doesn’t pick your favorite, either. It picks the image that it thinks will best represent whatever post it thinks best represents the results that the searcher is looking for. That means it is considering whether the post that features the image is relevant, and it is then trying to figure out which image or images in that post epitomize the search result. It won’t be long before artificial intelligence is good enough to look at nearly any image and figure out what’s in it. In the meantime, here are some factors that are taken into consideration by Google when choosing images, and how we try to stand out.

 

Post URL and Title: Because the image in the search results is intended to be a window to useful content, Google wants to make sure that the post itself is on topic. That’s why images do much better when the search terms are in the title of the post. There’s always a temptation to get creative with the post titles, but I find that in general, it’s better to be as literal, descriptive and specific as possible. That’s why we have so many posts with titles like “Photographing the Old Man of Storr on Scotland’s Isle of Skye. We try to hit as many location keywords as possible since most of our readers are travelers looking for images of a potential destination.

 

Surrounding Content: Once Google Images knows which post it wants to display, it has to choose an image. One thing it looks at is the content surrounding the image. If the sentence before and after the image include the keywords from the search, then there is a reasonable chance that the image is on topic. So don’t just scatter you images willy nilly through the post. Make sure the images line up with the words, and if possible, avoid having more than a few photos in a row so that every image has content to be associated with.

 

Image Filename: The filename is another cue that can tell the algorithm what is in the image. We used to name all of our images after the post title followed by a number sequence. But Google wants to figure out which single image (or occasionally two or three) images are exactly right. Giving every image the same name can backfire because it confuses the algorithm. On a number of our older posts, I’ve done searches myself and seen that the image google chooses isn’t really the best one for driving traffic. Maybe someday if I have a whole week of free time I’ll go back and re-upload the older images with better filenames, but in reality I’ll probably just have to live with the flaws. Now when we export our photos I name each one individually, using photo specific keywords that will help search engines sort them out.

 

Image Alt Text: The alt text is supposed to be a description of the image that will be read out loud by a browser for seeing impaired visitors or people who don’t allow images to be displayed for whatever reason. But because they are meant to be descriptive they are also a good way for the algorithm to figure out what it’s looking at. It’s best to use natural language and literally describe what is in the photo, preferably using keywords that you think someone might search for.

 

Image Caption: You don’t want to use a caption in every photo because it makes the page look cluttered and I’ve read that it might actually hurt SEO. I never used to use captions at all, but now I put helpful captions on my favorite images in a post. If I think the image is the epitome of a likely search keyword I will just use that keyword as a caption (ie, “Lavender in Provence”). If I think a photo isn’t likely to do well in search results or drive traffic, but I think it could use a little more information or a funny comment, I might stick that in there instead. But like I said, I don’t put captions on every photo, especially in a post with lots of images where the caption would get very repetitive (ie, “More lavender in Provence”).

 

Image Quality and Relevance (As Measured in Clicks): Google has a few more tricks up its sleeve. It knows which images are getting clicked on, so it displays a certain image in the 100th position and that image gets clicked on 50% of the time, it might move that image up. Likewise, if it displays an image early in the search results but no one ever visits the site, it is likely to get demoted. This is where it helps to keep in mind the number one rule for SEO of all kinds: try to please the user, not the algorithm. Even though you are thinking about keywords, you also need to think about what a user is looking for when they use those keywords, and try to make sure that all the factors above are optimized for that need. It’s also important to make sure that the content they get when they click through is consistent with what you are putting out there in the caption, the alt text, etc. If someone clicks through but then returns to the search result page to look for something else, Google knows that people using those keywords didn’t find everything they were looking for on your page. Be honest and realistic.

 

Our Best Performing Google Images Photo:

 

We took a lot of photos on the Isle of Skye during our time camping in Scotland. Of all the places we visited, I thought that the Old Man of Storr was the most beautiful. But interestingly, our post about photographing that amazing mountain and its rock formation get very little traffic. The post from Skye that does really well on Google Images is Fairy Glen: Family Fun on the Isle of Skye. There’s no accounting for taste, of course, but I’m going to make a claim here: The photos from our Storr hike are objectively better than our photos from our trip to Fairy Glen. The scenery is better, Dannie and Lisa are dressed better, and I planned the composition more carefully. I even think Dannie Did a better job editing the Old Man of Storr photos.

 

This image above is my favorite. I love how the jagged rocks are partially obscured by the clouds. We had to hurry once the clouds rolled in to get the shot before it was totally swallowed up. My favorite part is how well Dannie and Lisa blend in with the scenery. Normally I like them to “pop,” but I love how you could look at this photo for a few minutes without seeing them, then finally notice their shapes among the rocks and grass – a little surprise that completes the viewing experience.

 

But Google Images doesn’t care which photo is my favorite, and neither does the person doing the searching. I was hoping that this photo would rank high on searches for the “Old Man of Storr” or if we were lucky, the far more popular search “Isle of Skye.” But it doesn’t. Google hates this photo and so do users on Google Images. Here’s the photo that’s bringing home the (vegetarian) bacon:

 

This photo doesn’t just do well on searches for Fairy Glen. I just checked, and it ranked 17th in a search for “Isle of Skye!” That’s half the reason it’s driving more traffic to our blog than any other (superior) photo we’ve taken. Don’t get me wrong; I like this photo. Lisa looks adorable, and the scenery and the lighting are great. We even used that lantern as a fun prop to make it more interesting. I just thought it wasn’t as dramatic as Storr (or my favorite images of the Colosseum or the Eiffel Tower). But like I said, no one online cares what I like.

 

I tried to figure out why this photo has performed well, and this is what I came up with:

 

I Optimized it for Keywords:

 

I used location keywords in the URL, the alt text and the content. But I also did the same for all the other images we’ve posted in the last year, so that can’t be everything.

 

The Image and the Content are Useful:

 

The image matches the keywords. It is in fact a picture of the Isle of Skye, specifically, Fairy Glen. The same is true of the Storr photos, but one big difference is that the Fairy Glen post is a helpful guide to the location, whereas the Storr post is more of a narrative about our experience hiking and photographing the mountain. I feel like it’s a compelling story. But much in he same way that no one online cares which photos are my favorite, no one is searching the internet for what’s going through our heads while we walk up a muddy mountain. The post still serves a purpose, giving our blog a personal touch for our most devoted readers. It just doesn’t fill the kinds of search needs that Google is best for.

 

The Fairy Glen Image Stands Out:

 

In reality, the Storr image does show up in Google Image results for “Old Man of Storr.” Here is a screenshot of those search results. Can you see our image there in position 51?

 

How meta would it be if this screenshot showed up in Google Image search results?

 

Neither can anyone else. Because the Old Man of Storr rock formation looks best from a certain angle, and because it is a pretty easy hike (unless you are carrying a toddler), many people have taken similar images. Not only are all the other photos displayed here very similar to ours in composition, the clouds that made the image magical for me, and the editing style Dannie used to create the perfect look for our post, actually make the image disappear in a sea of higher contrast photos. It’s way down the page and nobody is going to click on it.

 

As a contrast, check out the results for “Isle of Skye”:

 

The majority of the photos are still of the Old Man of Storr, but there’s our Fair Glen photo with those big rings and Lisa’s bright lantern, jumping off the page. There are a couple other photos of Fairy Glen, perfectly nice photos too, but in color and style they are very similar to the the rest of the photos. With the possible exception of that one picture of the guy dressed like Braveheart, I don’t think any of them draw the eye like ours. People who want a sampling of images from the Isle of Skye are choosing between dozens of pictures of Storr and just one great photo of Fairy Glen. That’s why I think it gets clicks. The readers then get a useful post, and Google takes note and moves the picture higher in the rankings.

 

Learning From This Case Study in Google Images

 

So here’s how we’re going to use this example to make our photos perform even better in Google Images than they already are.

 

Captions, Alt Text, Etc: Not only will we continue to use meta data like alt text and image titles to describe our photos, we’ll also try to get more specific with our post topics so that its easier to sync the post level keywords with the image level keywords.

 

Revamping Our Old Posts: A little bit at a time we can go back to our older posts and make sure that all of our Image SEO is up to par. We have some great photos from earlier in our travels, and even before, that could be drawing a lot more traffic than they are. They need better keyword optimization, and we didn’t even start using captions until last month. It will be tedious work, but over time, it could yield us thousands of extra page views.

 

Planning Our Photo Shoots: We always put at least some level of planning into our photos, and we try our best to make them our own. But one thing we could do is look at a Google Image search result page before we set out and try to create compositions and styles that will draw the eye, even among many other photos of the same site. We already succeed in this a lot of the time just because we have fun being creative, but putting conscious thought into how the photos will look in search couldn’t hurt – so long as we still have fun doing it.

 

Thank You

 

As always, I want to thank you for reading Operation Digital Nomad, and all of the other articles we work on so hard. We were optimistic when we started this project, and though we have miles to go before we reach our goals, we are progressing faster than we had dared to hope. The credit for this success goes to our readers and everyone else who has supported us, advised us, or inspired us on our journey. Like they say: “To go fast, travel alone. To go far, travel together.” Thank you for being our companion on the biggest adventure of our lives.

 

If you would like to support us, consider checking out the products and services we recommend on our resource page (it looks better now!), and don’t forget to sign up for our newsletter.

 

The post Operation Digital Nomad: March, 2018 appeared first on Jake and Dannie.

 

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With a Mobile-First philosophy, Google continues to update its search engine algorithms to meet the demands of technologically-savvy searchers. In fact, Google has rolled out a Mobile-First version of its search engine index–this is the massive catalog of data on every web page in existence.

 

With the index, Google will display relevant results to searchers. Previously, Google looked at web pages through a desktop searcher. Soon, Google will place the first priority on the mobile versions of each web pages and second in priority are the desktop versions.

 

In this scenario, mobile first means any page that can be correctly viewed on a mobile device. Since the mobile version is treated as the primary site for your business, it means businesses need to beef up content for this version. Here’s a complete guide to what this means.

 

Image source

 

Challenges presented to SEO

 

With the Mobile-First indexing, Google may organize their index based on entities–this includes how keywords and language interact with entities. Google wants to understand the relationships between different ideas and their descriptions.

 

Here’s how Dave Davies, a columnist at Search Engine Journal, describes entities, “an entity is not simply a person, place or thing but also its characteristics. These characteristics are connected by relationships. If you read a patent, the entities are referred to as ‘nodes,’ and the relationships as ‘edges.’”

 

Think of the Knowledge Graph, and how Google organizes a hierarchy of relationships. It is not based on language, but, is rather a conceptual idea of understanding. And, entities can be depicted by feelings, concepts, keywords, pictures and more.

 

If Google’s updated index was based on entities, then it no longer has to search through languages and keywords. Google can, instead, look at entities and then move to varying languages as needed. Even domains and brands can be entities. For example, all of Google’s global offices and international websites can be grouped together and considered one entity.

 

Image source

 

Taking it a step further, a brand’s entity could include videos, apps, podcasts, maps, and more. But, with search engine optimization, it’s keywords that matter. Yet, a more efficient form of search is to search by entity. Yet, entity indexing has been a modifier with Google for a while.

 

But, the Mobile-First indexing may mean that the index will be organized based on the Knowledge Graph–as opposed to the link graph. As they say, Google giveth and Google taketh away. Google may have created the link and keyword-building community, but they can also take it away. Entities are powerful because they offer a more efficient way to search, and they overcome language barriers.

 

With the Mobile-First indexing process, Google may evaluate content for its mobile functionality with the domain considered an entity. Old desktop content will remain on the index, but, won’t receive any value. Links will still play a role, but they won’t be as important for indexing. Over the long run, Google may replace the link graph with a version of a Real User Metric.

 

Instead of looking at how Mobile-First indexing will affect the crawling of your site, think about how the bot will render pages. If domains and URLs are simply facets of a domain entity, then crawlers can always look at deep links and regular web URLs. Google might even index CSS grid layouts.

 

Perhaps it will be like removing the paper version of documents and replacing them with their digital counterparts. With the digital version, you wouldn’t need multiple copies in multiple languages–just one version can be translated instantly.

 

Moving towards an AI-First strategy

 

The initial days of the Internet saw around 300 million people searching for basic queries and answers. Today, there are around 3 billion Internet users. Google CEO Sundar Pichai sees a logical transition from Mobile-First to AI-First. Google Assistant is already available, but that is only the beginning. Consider Amazon Echo, and self-driving cars.

 

In fact, all the tech giants, and startups are investing in AI. This is a world with universal computing, available on connected systems at home, in the car, and at work. Think of how smart appliances will affect search and so on.

 

You see, it won’t be just about devices–it will be about screens and the types of screens. Eventually, we’ll have holographic screens so, devices won’t really be needed either. How people access and interact with data will continue to evolve. And, your business should respond accordingly.

 

Cross-device data

 

Think of the impact Mobile-First indexing will have on the world. In the long run, it appears to be a push for multi-sensory data across a wide variety of devices that bridge the gap between on and offline resources. In terms of online shopping or mobile shopping, retailers might move from having to update their inventory every 24 hours to utilizing Just-In-Time (JIT) inventory processes.

 

Through product sensors, Google can pull information from many sources including driverless cars and home appliances. Through connected devices and Big Data, every company will become a tech company by default.

 

Think of AI, combined with voice search, cloud data, and more to create seamless shopping delivery for any product or service you can imagine. And, Google has been rumored to be working on a cross-device OS that supports both the Android OS and Chrome.

 

Image source

 

Fully optimize your mobile site

 

When it comes to search, the objective is to have your entire site–fully available–for searchers to view. It can be a struggle to strip content that may clutter smaller screens. How do you decide what you can afford to strip down? Since Google announced its strategy to move forward with a Mobile-First index, the question remains how this action may affect the structure of the web.

 

In addition, stripped down content affects link structure–which, is what helps raise your rankings on the search engine results pages (SERPS). Furthermore, it is still unknown how Google will crawl with its bots. Will the bots also be Mobile-First? On the other hand, what if the bots are mobile-only?

 

In this context, it is critical to remember that Google isn’t eliminating the desktop index–they are just putting mobile first. And, it makes sense since most search traffic now comes from a mobile device. Google is in the business of ensuring high-quality and relevant results. As such, they have to meet the needs of the modern market.

 

At the same time, they want to find good content–and, that requires the desktop bots. Here is what Google wrote in their announcement:

 

If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site.

 

Google is stating that it’s better to have a fully functioning desktop than it is to have a broken mobile version.

 

In terms of links, this means that external links can be picked up in both the desktop and mobile site. If you have good, in-content links, they will show up in both the mobile and desktop crawl.

 

With Google’s index, the mobile version of your site will be the launch pad. For instance, when you view crawlbot traffic heading to your site, you should see an increase in the Smartphone Googlebot.

 

Even if you still only have a desktop version of your site, you can still be included in the index–but, the price is fully-optimized mobile sites may experience a rankings increase.

 

To put it another way, your mobile site may be considered the main version of your webpage. As a result, now is the time to fully optimize your mobile site.

 

Make sure your mobile site is equal to your desktop version

 

If you have implemented responsive design, then, Google’s Mobile-First change should not have a significant impact.

 

Yet, even with a responsive site, you want to verify that your mobile page speed, load times, and images offer a consistently good mobile experience. On the other hand, if you have a distinct mobile site, you should check for the following items:

 

Metadata–Make sure all titles and meta descriptions match your desktop.

 

Structured data–Include the same structured data markup. Use mobile versions of URLs shown in structured data.

 

Social metadata–Your mobile site should have the same social metadata.

 

App indexation–Make sure you’re using a verified mobile version.

 

Search Console verification–Add your mobile site.

 

Content–Add all your valuable content to your mobile site, and ensure it is crawlable and indexable.

 

Switchboard tags–Implement mobile switchboard tags.

 

Server capacity–Your servers should have the ability to handle a larger crawl rate.

 

Back in 2015 and 2016, released an updated called Mobilegeddon that was designed to make the web more mobile-friendly. But, for years, Google has been rewarding sites that offer full mobile compatibility. To Google, mobile-friendly means sites that can be viewed correctly on a mobile device.

 

Google wants to make sure that people can view your page nicely, along with all your content, without having to zoom or scroll down repeatedly. You should take a gander at Google’s mobile friendly test to see if any of your mobile pages can use an update.

 

Google wants your mobile site to convey the bare minimum of mobile-friendliness. Yet, with the Mobile-First index, it makes sense to go the extra mile.

 

When you consider the fact that most of the world’s information was created in the past several years, it makes Google’s efforts seem astounding in terms of cataloging all that information. Google wants the information, and, also, how to access that information. Yet, when you update your site, it is often the case that old content remains.

 

So, there is new content being added every second–to the index–and, this is on top of old content. At the same time, Google has warned us against removing old content so that archives remain for searchers.

 

Given the vast amounts of data, Google has to keep up by making their processes more efficient and applying more stringent standards to their algorithms. They use sorting signals such as micro-formats and Schema to help keep crawling simple.

 

What about the loss of the URL?

 

The Mobile-First strategy isn’t just about how things are admitted into the index, but how they are organized. The Mobile-First strategy seems to infer a future that isn’t as dependent on URLs for organization.

 

Google has consistently used metadata and URL structure to organize their index content. As a result, people too the one URL per piece of content strategy. Since the Internet is consumed by visiting URLs, this may change.

 

There are vast amounts of data that is online, but, cannot be conveyed through a browser–this is the data tied to Big Data and the Internet of Things (IoT). Moreover, it is only accessible through APIs. But, Google wants the ability to use this information in their index and algorithms.

 

To illustrate, with Google Now on Tap, content is lifted through feeds and APIs–they don’t always have a URL. When the URL is no longer necessary, then apps can compete directly with websites. So, Google can then focus on mobile experiences, rendering, and speed. Google has also been emphasizing the use of things such as AMP and PWAs.

 

For example, AMP content lives on a URL generated and hosted by Google. The same is expected of Android Instant Apps. While Google did create the link-economy, it is now trying to distance themselves from it. Google has been moving towards XML feeds, Schema, and on-page structured markup.

 

Prepare for index launch

 

The top SEO companies have been preparing their clients for a couple years now. For those that still need to prepare for Mobile-First indexing, keep in mind that there will not be a new index or a separation between a mobile and desktop index. What Google is doing is changing how new content is added, with a Mobile-First perspective.

 

In June 2017, Gary Illyes stated it could take a few years before Google gets to an only mobile index. But, Google is already rewarding optimized mobile sites right now.

 

Here’s what you need to prepare for: Google rankings will be impacted if your mobile version is distinctly different from your desktop version or if it contains a lot less content. Since your mobile site will be treated as your primary site, it will affect how searchers view the value of your content and offerings.

 

Consider this: Google has consistently updated algorithms to place a priority on sites with mobile-exclusive functionality. These can include Accelerated Mobile Pages (AMPs), and more. Although, there will be instances where the desktop version will be considered for rankings, such as if you don’t have a replicate mobile version of a specific page. Nonetheless, you should track search results for both mobile and desktop.

 

There just isn’t a guarantee that Google will crawl your desktop site once they’ve seen your mobile site. What’s the takeaway? Don’t launch your mobile site until it is completely ready for crawling and indexing.

 

A broken mobile site will hurt your rankings. Make sure your mobile version contains the same valuable and relevant content as your desktop site.

 

Where does Voice-First stand in a Mobile-First world?

 

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There isn’t any question that modes of human-machine interaction are expanding into the spoken word. As people grow more accustomed to the trend, it will soon traverse from personal and home use to business and commercial use.

 

If you love science fiction, you may notice it has often turned out to be a self-fulfilling prophecy. If you want to view the future, just watch any of the recent sci-fi movies and television series airing today. Voice-based computer systems have been introduced into popular culture through TV shows in the 60s such as Star Trek and The Twilight Zone.

 

We’re still waiting on flying cars, but that’s another topic. Anyway, using our voices have become as commonplace as we’ve seen of the Hal 9000 in Space Odyssey or Jarvis of Iron Man. Right now, voice search is often used for actions such as:

 

Searching for something on the Internet

 

Getting directions

 

Calling/texting someone

 

Checking the weather

 

Scheduling a reminder

 

Setting an alarm

 

Viewing sports scores

 

Finding jokes

 

Playing music

 

Opening an app

 

Checking email

 

This is just the start. Voice is simply a natural extension of our physical-based outputs from typing and tapping. Consumers are wanting this option to expand in more complex ways. Once you use voice, you just want to keep using it. As a result, it’s quite easy to see the potential.

 

This is transforming the end user experience by executing more than one task, quickly. For example, voice-first is hands-free so, users can give commands to multiple systems within a matter of seconds–there is no need for a physical interaction.

 

The Voice-First movement used to be screen-first, but that has changed with Google Home, which has no visual display. Google Home relies completely on audio. Taking the form of smart speakers, these devices may also utilize cameras for visual input.

 

Now, think of Google Actions, which is a digital option for ranking. Google Actions are part of the Google Assistant software that lets you interact seamlessly with Google Home. Through cloud-hosted utilities, users are taken through a series of questions to determine what they need and want.

 

It’s a trend worth your attention because it seems that Google is doubling-down on these types of technologies. Google has certainly made a strong push to incorporate Google Home and Google Assistant into many of its suites.

 

There are over 400 million devices that have Google Assistant. Google Assistant and Google Home can also work with or without a screen. So, they are ideal for the IoT. Companies can also take Google Actions and incorporate it into their systems.

 

Google Assistant does conflate searches for actions or commands. And, AI can be programmed to understand the varying preferences, based on voice.

 

This means the system can comprehend various intents. With this in mind, Google’s Mobile-First index may use different algorithms for search implementing those with AI feedback and voice-first choices. Then, the entire search experience could change significantly. Each device will have a different AI response and search intent.

 

The index will have to change in response. You’ve probably already noticed how Google is moving away from no-click search results with answer boxes, visual representations, and even sounds. What’s the point of click-free search results? They can be read out loud with or without a screen.

 

And, they are truly Mobile-First. It also means that many queries can be given an increasing number of click-free results–something altogether different from the reliance on URLs over the years.

 

Traditional web results may still be in place, and Mobile-First may still utilize the same ranking factors, but mobile-first options will rank higher. Google seems to be pushing for a screen-free, eyes-free type of interaction.

 

In terms of Google Actions, it can be activated by simply using a registered keyword. This then launches a verbal dialogue. And, it seems to be a point of entry for the future with the IoT. A question will find answers, and a command executes an action.

 

For instance, you can find out if a store carries organic, locally-grown strawberries, then voice a command to have them delivered to your preferred address. With the right technology, you can ask a question then direct a related action.

 

Since Google has been focusing their research and development on AI and the IoT, it makes sense that this would be where the push is directed. In January 2018, Google’s CEO said that AI is more innovative than electricity. Google had already integrated AI into Google Now-on-Tap.

 

Then, through entity understanding, these technologies can determine a user has a query or wants to take an action. Perhaps, Mobile-First indexing will place different ranking factors on the type of query and device. Google Assistant doesn’t need a screen to work. Think of results that are compatible with the technologies used.

 

A screen-free voice query would not need a URL. When using voice, people expect a quick response. Of course, voice search isn’t at the stages where it would be useful for writing an epic novel, and performing all the necessary research, but it will get there.

 

Nonetheless, voice searchers don’t want to hear about a long list of URLs. So, Google has started to offer more results in the form of questions and answers. This helps to increase the potential to have a conversation.

 

Take a look at Google Maps, and you’ll see the “business finder” already offers interactive questions and answers. There are many “yes” or “no” and “multiple choice” answers. And, multiple-choice is a good fit for AI. Yet, Google will also include more Featured Snippets that show several snippets at once.

 

You can then select the most appropriate snippet based on your query. The more you play with snippets, the better the AI can organize your options based on your previous clicks–incorporating machine learning.

 

The more you interact with Google, the better your results will be. Just as mobile phones can index your data such as purchases, travel, meetings, and more. With AI, personalization will increase dramatically. More personalization makes it difficult to predict how rankings may change from one day to the next.

 

On the other hand, if you have strict privacy settings, then accurate results may not come as quickly. Nonetheless, this makes it difficult to grasp in terms of SEO. Voice-first can truly change the dynamics with intuit meaning and personalization.

 

To illustrate, stressed words can show intent. Google would provide cards of different feeds, and the user chooses the card/feed of their preference. The AI system then catalogs those choices for future reference. It feels similar to the knowledge graph method of organization with hierarchies.

 

With the knowledge graph, you can extend your voice query to a conversation based on relationships to your feed choices. Say you want to learn more about cats, then you are sent a series of verbal prompts and perhaps receive this question, “Would you like to learn more about orange American tabbies, or something else?” The prompts and voice-only search will take you down a relational path to get the information you need.

 

Think of designing your content to meet the needs of voice-first devices. The removal of screens makes these devices appear almost magical.

 

In a decade, it’s safe to assume that over half of all computer-based interactions will be voice-first. How will you transition your SEO, business, advertising, and product models?

 

Get information straight from Google

 

Since Google designs their index, it is important to make your mobile updates based on Google’s guidelines. The rollout will continue in batches, some larger than others. During this time, many assumptions will be made regarding what types of features your mobile site needs to have and what to eliminate.

 

It’s your site and your decisions but always refer to Google before making any changes. Google made the move because, in 2015, more searches were made on mobile–including the U.S. and Japan. When searchers type in a query, Google needs to provide results fast.

 

To illustrate, many ask about rel=canonical/switchboard tags. According to Google, you should leave them as is.

 

The Internet has billions of pages, searching through every single one would be too slow. As a result, Google uses web crawlers to view the database or index. Google creates the index by saving pages. Previously, the index was tailored for the desktop. Now, it will cater to mobile.

 

Make sure your site is responsive

 

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To get through this indexing change as successfully as possible, the recommendation is to use responsive web design. It is a design that implements one model for both your desktop and mobile site that will fit almost any device screen. It also removes the obstacle of requiring searchers to type m. before your site’s URL.

 

The name “responsive” means the site automatically responds to a different screen size and configures its content to function seamlessly. It changes the layout to meet mobile usage. Since you are now aware of Google’s Mobile-First indexing change, the time to use responsive design is now. Take a look at the statistics for your mobile viewers, vs. your desktop viewers, and you won’t have a more convincing reason to switch to responsive design.

 

Then, take a look at your competitors’ sites on multiple devices. Are they easy to navigate? Updating your site with responsive design isn’t outrageously difficult. You either hire a web designer with responsive design experience–which, most have. Or, you can use a web hosting service that lets you create a responsively designed site on your own.

 

There are also responsive templates you can purchase through sites such as WordPress. There isn’t any excuse not to go responsive. While Google isn’t going to immediately purge your heavily-indexed desktop site, having a matching mobile site will ensure your pages continue to rank well.

 

Add to that dynamic serving where the server responds with varying HTML and CSS depending on the request, and this is all on the same URL. With dynamic serving, you get the best of both worlds. All you need is one URL for all devices.

 

Plus, consider the time savings you would accumulate when you no longer have to manage two completely different sites. If your site is responsive, you’re ready. And, Google may force all web pages to go responsive anyway.

 

URLs may not be the best for indexing

 

Google CEO Sundar Pichai wrote this in his 2016 Founders Letter, “We will move from mobile first to an AI first world.” Since then, he has restated this sentiment several times. So, think of AI in terms of SEO. AI requires the processing of relationships and content. Chatbots are powered by AI. And, they don’t require a website to get the answers they need.

 

In fact, elements of AI can be plugged into any website or mobile app. In addition, AI can be incorporated into the Internet of Things (IoT). As Googles continues to develop the best AI systems in the world, the need to have access to big data in real time.

 

What does this mean for URLs? It means that URLs are holding that process back. Since websites have become much more sophisticated over the first days of the Internet, Google has had to focus more on user experience and the content offerings.

 

Since the web continues to grow at an astronomical pace, reliance on URLs becomes more inefficient. On the other hand, Google has been able to use cloud-computing to host pages of databases–this is much more cost-efficient than crawling URLs.

 

Google can just tap into APIs, XML feeds, ServiceWorkers, and JSON-LD feeds. Add to these facts, the prevalence of Google Home and Amazon Echo usage–these devices don’t have browsers and sometimes, they don’t have screens. Google has to embrace all types of devices in the way it presents results.

 

Consider developing a mobile app

 

If you want to dive headfirst into Google’s Mobile-First indexing strategy, then you might as well create a mobile app for your site. While this means managing two sites, there may also be a time when Google focuses on app streaming and goes “mobile-only.” Might as well get a head start.

 

You might have already noticed the number of mobile users is much larger than desktop users. Given that metric, your app stores are also filled to the brim with apps. Furthermore, research has shown that many users prefer mobile apps to mobile websites.

 

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When going the mobile app route, think of it in terms of the user experience. Since Google has been moving towards placing a prominence on user experience, then a mobile app offers a more personalized route.

 

Apps can be designed to provide geography-specific content in addition to monitoring user engagement and offering settings customizable based on user preferences. So, every user can create an experience unique to their needs. This is different from a responsive site that is optimized for mobile, but, may not offer as many personalized options.

 

Then, there is the notifications tool where you no longer have to use email to reach your customers–you still should, but you now have another avenue of communication through mobile app notifications.

 

You have either push or in-app notifications. This is one of the many reasons why so many businesses are making the move towards creating a mobile app. In-app notifications are only viewed when a user opens the app–so, you already have their attention.

 

Not to mention, apps can work even in offline mode–they still provide users with basic functionality, which is different from websites that need an Internet connection. And, there aren’t any restrictions such as a “back” or “refresh” button. Apps don’t really need to be refreshed. Users simply “tap,” or “swipe,” to get what they want.

 

The mobile app also offers a different branding experience. Your company can experiment with new styles and features or let your users customize the appearance based on their liking–this goes back to a positive user experience. And, keeping in line with Google’s Mobile-First indexing strategy, mobile users spend 86% of their time on mobile apps.

 

The mobile app gives enhanced brand presence for your business. Even when users aren’t actively engaged with your app, the icon serves as a small advertisement on their device screen. Plus, mobile apps can be designed to work a lot faster than a mobile website. Since data is often stored on the mobile devices, retrieval is much faster. Users enjoy faster load and access times. And, Google will notice.

 

Optimize your mobile check out process

 

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To increase conversions, your mobile site must be optimized for quick and easy checkout. Today, billions of dollars are spent on mobile e-commerce. As it stands, to improve their ecommerce SEO, every company must scrutinize their mobile checkout process. Here’s what you should do:

 

Eliminate pinch and zoom. This seems pretty straightforward. The days of customers accepting “pinch and zoom” activities are over. You can expect more bounces and cart abandonment if your customers have to pinch and zoom their way through the checkout process.

 

Make the checkout process easy. Even in the age of the Internet, customers still want to feel safe when purchasing something online or through a mobile app. One way to make them feel more secure about the process is to simply give them what they need.

 

Use only short forms, and, make it easy to check out–in just a couple of taps. The last thing you want is for customers to quit when they’ve almost completed the process.

 

Incorporate security seals. Prove that you have implemented adequate security controls to keep financial data safe. With cyber-theft at an all-time-high, mobile customers will patronize sites that show security icons at checkout.

 

These security icons help to build trust, and trust leads to conversions. You can also incorporate credit card logos from global brands such as Visa, Amex, and Mastercard–as long as it doesn’t clutter your mobile space.

 

Allow your users to check out as guests. You’ll get more conversions if you let people check out anonymously. There are many shoppers who don’t want to submit an email address and password, but, would still like to purchase your products or services. These people have been burned by other companies who have either spammed their inbox or sold their information to third parties.

 

So, give them the option to checkout without having to register. This speeds up the process, especially on a mobile device. They can always register later, at their convenience. If they like your products, they will usually end up registering anyway.

 

Make your buttons readable. Ensure that your checkout buttons are readable and easy to tap. Also, space them well so that customers won’t accidentally tap on the wrong button.

 

Eliminate pop-ups during checkout. Everyone hates popups. Don’t let them stand in the way of making another sale.

 

Take a look at how Google incorporates Google Wallet as a cross-device payment system. It is secure on any device too. It can hold multiple payment options from credit cards to PayPal. It can also be used for instant payments to services such as Netflix, and a variety of mobile apps.

 

Also, Google Home and Google Assistant offer cross-device shopping experiences both within and outside the Google world. All it takes is a voice command to make a purchase. This offers a secure and seamless shopping experience–as your checkout experience should be.

 

It’s important to adapt to the evolving landscape of this space. You don’t have to reinvent the wheel; just rely on Google’s existing systems.

 

Use accordion menus to save space

 

An accordion menu expands to show hidden information. As a result, mobile sites can include much more content without taking up more space.

 

In the past, many worried that Google will penalize their site for hidden content–with the Mobile-First indexing strategy that will no longer be the case for mobile sites. The reason is Google wants the mobile site to include as much valuable content as possible–that can be difficult when device screens are smaller.

 

So, the accordion design element can help to implement more content without displaying too much content all at once. The user gets to decide what they want to view. They also help to prevent mobile sites with too much information, that require users to keep scrolling. Users don’t want to interact with mobile sites that display too many disparate and unrelated pieces of content.

 

Moreover, they don’t want to scroll to the bottom of the page just to get the answer to a question. Instead, the accordion design element tells users exactly what the site is about and gives them easy access. Plus, they also function as section headings.

 

By condensing information, in limited spaces, mobile sites can enhance the user experience and please Google at the same time. By using jump links, and persistent accordion headings, mobile sites can effectively keep users engaged with the site. While accordion menus don’t work for every mobile site, they can work if you need to condense a lot of content.

 

Don’t even think about using Flash

 

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Google simply prefers HTLM5. In fact, Google has been phasing out support for Flash for a while. In the past, Flash has worked for displaying rich media. But, HTLM5 offers lower power use with quicker load times. So, don’t even think about using Flash on your sites.

 

What about Java?

 

Java has massive open source support, with many libraries that make it easy to access what you need in terms of development. Plus, it offers protections for potential issues that come with native code such as bad pointer usage and memory leaks.

 

Furthermore, Java gives you the ability to create sandbox applications with heightened security. While many platforms decline after a while, it seems that Java continues to be a premier software and mobile app platform. It is already used substantially in big data, mobile, enterprise applications, and more. In addition, the number one platform in the world is Google’s Android platform.

 

And, many developers use Java to build Android apps. As apps move to smart and connected devices such as TVs, and refrigerators, you’ll notice they use Java too. Java’s current iteration also features JSON APIs, modularity, and more.

 

You also get support for the latest Web standards and the cloud. It appears to be a good language to use for a mobile-first outlook.

 

Should I follow the Web AMPs trend?

 

Launched in February 2016, web AMPs (accelerated mobile pages) are the latest and greatest in terms of web development. You get a remarkable UI with seamless in-app browsing. AMP results also tend to rank at the top of the page.

 

Google created AMPs to improve load times, rendering and more. In fact, these AMPs can be rendered either in the browser or in WebViews. This open-source design was built to improve mobile sites.

 

As a result, if you are seeing large amounts of traffic–switching to AMP will improve performance, as well as easing the load on your servers. Furthermore, it enhances the user experience since it provides faster loading times. So, you can achieve lower bounce rates and better engagement.

 

These are also independent documents as opposed to stores of metadata. There isn’t anything you can compare an AMP to anything since AMP does not have a dedicated client, besides the browser. It is basically a set of specifications and technologies infused into this product.

 

It is also a lighter version of HTML cached on Google’s cache. According to the AMP Project website, over 1,000 AMP articles are published each day and return mobile users have gone up from 51% to 63%. If an increasing number of your visitors are coming from mobile sites, then you should switch to AMP.

 

With regard to SEO buzz, AMPs have gone further than Facebook’s Instant Articles. When you consider that 53% of web pages are abandoned when they take over three seconds to load, it makes sense. In fact, conversions can go down by up to 7% with just a one-second delay in load time.

 

AMPs load your pages 4X faster. Also, because it is open source, it is consistently updated. Moreover, it can reduce document size. What’s most important? Google encourages publishers to use AMP.

 

Because of its speed, you will notice an improvement in your SERPs ranking. You’ll also achieve a better Google Page Speed Insights score. Since Google is on the path of Mobile-First indexing, then now is the time to get your mobile site in order.

 

PWAs vs. AMPs

 

To be clear, AMPs are fast-loading web pages built for mobile. Progressive web apps (PWAs), are mobile web pages that offer an app-like experience. So, you can access content while offline and even send push notifications. PWAs also offer fast loading times, and, are reliable regardless of Internet connection.

 

You can access both AMPs and PWAs via URLs. Some say PWAs may replace the standard mobile app. It’s highly possible since a PWA offers the benefits of a mobile page an app all at once. You can also manage all of it together.

 

So, why do we have mobile apps if we now have PWAs? Well, there is the ServiceWorker, which is JavaScript that can run outside of your webpage. It runs even when your browser isn’t up. In the past, web apps only worked with a live network.

 

The ServiceWorker has two parts, an app shell that controls the behaviors of the display and the part that controls what elements are cached in the mobile device’s local storage.

 

Thanks to the ServiceWorker, it can work offline and execute push notifications. Also, PWAs offer the power of an app without the need for installation. Not to mention, Google has already stated they will automatically index PWAs in their App store.

 

Google has struggled with indexing and crawling native app content. For starters, it’s already difficult with Android apps and even more difficult with iOS apps. As a result, Google uses APIs to translate the content. In addition, Google has to align web content with app content.

 

Here’s the kicker: The majority of native apps can be switched over to become PWAs. When a website has an app manifest, (which hosts the app icon), and a ServiceWorker, it is just like a PWA. The next steps are just to make modifications in design and to incorporate app behaviors.

 

The only difference is, while designing your PWA, it is crucial to think like a mobile developer. With PWAs, you get a seamless experience on any device that doesn’t require app-specific programming.

 

Plus, PWAs can store app-states in the cloud so that users can pick up where they left off on any device. Google Assistant has also improved its ability to interact with PWAs. Moreover, PWAs require less storage space, so that mobile devices won’t be drained.

 

So, regardless of OS, PWAs can work on more devices than other design types. They can be displayed on the desktop and mobile, including the iPhone. Then, there is the fact that Google has been switching many of their basic Android apps such as YouTube, Contacts, and News into PWAs. This seems to be a signal.

 

What you can do is use both the PWA and an AMP. You start the user with an AMP page. On the next click, they can then be taken to your PWA. How is that possible? Google introduced . Blending the two together is what Google calls PWAMPs.

 

Final thought

 

SEO is important to your business, but don’t freak out. The information and tactics above will help with your preparation for Google’s continued Mobile-First rollout. For now, place a priority on your mobile experience. Nonetheless, Google consistently makes frequent changes. We’ll keep you up to date with the latest resources to ensure you’re always one step ahead.

 

The post How Google’s Mobile-First Index Works: Important SEO Best Practices appeared first on HigherVisibility.

 

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via WordPress bit.ly/2Gq3oxK

 

Hi, It’s time for our monthly update on Operation Digital Nomad, our quest to continue our travels indefinitely by monetizing our travel blog. This month I’ll be focusing on two subjects. First I want to discuss some of the frustrations that come with working while traveling. Second, I want to talk about how I’ve been using Google Trends to help us write blog posts that readers will find useful.

 

But first, as always, the bottom line.

 

Net Income: $117.22

 

Earnings:

 

Adsense: $0.67

 

Photography Sales: $175.00

 

Affiliate Sales: $0.00

 

Total: $175.67

 

Expenses:

 

Cloudflare: (Monthly – Content Delivery Network) $20

 

Professional Photographers of America (Monthly – Trade Association and Camera Insurance): $27.92

 

Amazon S3 (Monthly – Image Hosting): $0.54

 

Adobe Creative Cloud (Monthly – Software Subscription: Photoshop, Lightroom and More): $9.99

 

Total: $58.45

 

Income Analysis:

 

Well, look at that! In December I was very excited to report our first profitable month, but January just went and blew it out of the water. We more than septupled our profit margins, due almost entirely to the sale of some images to the Wall Street Journal, which needed images for an article about Dubrovnik, Croatia in the off season. The WSJ has a paywall, so if you want proof that the article exists, here’s a screenshot with our very pretty photo featured prominently.

 

Ironically, if you do a Google Image search for Dubrovnik in Winter, our photo now appears as one of the first results, but it takes you to the WSJ instead of our blog. On the plus side, when someone goes to their site and hits the paywall, they will keep looking and – hopefully – wind up on our page.

 

Our affiliate sales have been…. consistent? People keep clicking on our product links, but still no purchases. I guess that’s the problem with writing a slow travel blog: you level headed, easy going readers just aren’t the type to make impulse purchases. But we love that about you, so don’t change a thing! We’ll just have to sell more photos! If you don’t know, affiliate sales happen when someone clicks on one of our affiliate links (like the ones in the expense section above or on our resource page) and then make a purchase. We get a commission at no extra cost to you.

 

Blog Traffic:

 

Dannie and I didn’t put up a lot of new content on our blog in January or early February (more on that later), but that doesn’t mean that our blog wasn’t working for us in the background. That’s the nice thing about blogging – you can miss a day or two and not have to close up shop. You just can’t make a habit of it or you’ll start falling behind.

 

Here’s a list of the posts we published last month, ranked by popularity:

 

Operation Digital Nomad: December 2017 (32 page views)

 

Airbnb Tips for Slow Travel (27 page views)

 

Celebrating the New Year in Hong Kong (7 page views)

 

In January we got a lot less traffic from sources like social media, since we only published three posts. We did however see an acceleration in traffic from organic searches. I think this is largely due to the time of year, and I’ll be getting into that later in the post when I discuss Google Trends.

 

Frustrations:

 

We had high hopes that we would be very productive with our blogging in January. Instead we were only minimally productive. There were a number of problems I can identify – some of them were beyond our control, and some of them were obstacles of our own creation. And some of them weren’t really problems, just distractions.

 

Hard Drives:

 

The first – and most obnoxious – issue we had was hard drive failures. We make two backups of every photo we want to preserve, whether it’s a carefully crafted travel photo, a casual snapshot of Lisa playing in the park, or a bride and groom from one of the weddings we photographed before we embarked on our journey. This means we carry around a number of physical external hard drives to hold all of these images. As we were wrapping up our year in Europe, we began to realize that it was time to purchase a new set of hard drives. Our current ones were working fine, but they were getting full.

 

We have tried a number of methods for shopping overseas. In all of the cities we’ve visited in Europe, it was possible to order products from Amazon or other online retailers, but there were often if not always obstacles and limitations. For one thing, some products that we’d be able to buy in the United States (Pixel or Nexus phones for example) can’t be bought in much of Europe. Also, delivery from one country to another can be slow and expensive. Finally, though we were usually in one place for long enough to receive a package, the fact that we were staying in Airbnb apartments instead of a place of our own often presented difficulties when it was time to receive a shipment. In Budapest, for example, our apartment didn’t have a mailbox or a ringer, so there was no way for a delivery person to notify us of their arrival.

 

Eventually we found an electronics store that sold external hard drives, and we bought two 4TB Western Digital MyPassport hard drives and cases to protect them. We were able to fit the rest of our European photos on our current drives, with the intention of using our new ones for the next leg of our journey in Asia.

 

But after a week of taking photos in Hong Kong and Xiamen, China and backing them up to the new hard drives, we noticed that they were running very slowly and taking a long time to mount and eject from our computer. To make a long story short, we eventually found that all of the photos we had saved in 2018 were now completely inaccessible. After a couple days of trial and error, a few late nights and a lot of emails exchanged with tech support (no refunds!), we were able to reformat the drives and import our photos again from our camera’s SD cards, which we had very luckily not yet reformatted. Only hours after re-importing the photos, the hard drives failed again. Tech support urged us to reformat the drives a second time, but honestly, we were never going to trust those particular drives to hold our valuable work ever again.

 

We took a bus into downtown Xiamen and purchased a third hard drive. It died before we could even import all of the photos and our computer couldn’t even recognize when it was plugged in.

 

In the meantime, we had been going out and taking more photos – because that’s what we do – and we had now filled up all eight of our SD cards with images that had not yet been backed up. If we couldn’t back them up, we couldn’t clear the SD cards, and that meant we couldn’t take any more photos until the issue was resolved. We were starting to get nervous and didn’t know how much money we were going to have to pour into new hard drive before we were finally able to resolve the problem. We considered the possibility that either our computer or one of its cords was actually creating the problem, except that all of our other hard drives were working without difficulty.

 

Luckily, the fourth hard drive we purchased – a 1TB Toshiba – actually worked (and is still working!), but we spent an incredible amount of time and energy just getting back into a position where we could do the work we wanted to do. (By the way, that link above is an affiliate link. We didn’t provide one for the hard drives that failed because we thought that would be pretty unethical.)

 

How we could have done better:

 

Since we had never had a serious hard drive problem before, we took for granted that the drives we purchased were going to function out of the box. We had made sure that they met all of our compatibility requirements, but we should have tested them before we left the city in which we made the purchase. We could have easily returned and replaced them there, instead of in China where electronics stores are less reliable and accountable. That would have kept us from getting to the point where we couldn’t even take any more photos.

 

Feeling a Draft:

 

A lot of people say that Xiamen is like China’s Florida. It’s a city in the Fujian region in the country’s south. It’s generally much warmer than the rest of China, and many Northerners go there in the winter for vacations or as a longer escape from the snow. But in a region that is known for its palm trees and sunshine, many homes are not equipped to stay warm when the temperature actually does drop.

 

We have noticed that as we travel through the world, the locals are always explaining to us that the weather “is never like this.” Maybe we just bring abnormal weather with us. Maybe it is climate change. Or maybe it’s just weather in general is just not as predictable as we all think it is. Whatever the issue, our stay in Xiamen was very cold. We had ditched our winter jackets in Vienna, assuming that we wouldn’t be needing them and wanting to cut down on our luggage as we adventured in the East.

 

Our apartment, which we rented through Airbnb, was clearly meant for warm weather. It had air conditioners but no heating. The apartment was on the ninth floor of a high rise, and when the wind blew, we could feel it on our skin inside the bedroom, even when under the blankets. I examined the windows and found that they didn’t close properly, and often had big gaps between the panes and the window frame. The temperature was often in the low forties, and the difference between the inside and the outside for us was negligible. We felt like we were tent camping in Glencoe again, except we didn’t have zero degree sleeping bags.

 

As we discovered in Glencoe, sitting down to work at a computer, whether writing a blog post or editing a photo, is exceedingly difficult when your hands are numb and your teeth are chattering.

 

How we could have done better:

 

It dawned on us by the time we were packing up to leave Xiamen, that we should have gone out and purchased a space heater on the first day. It’s true that we had every reason to believe that the weather would improve, but it probably wouldn’t have cost us much to ensure that the rest of our stay would be comfortable and productive. We should have treated it as an insurance policy as soon as we realized that the apartment wouldn’t protect us when the wind blew.

 

By the time we thought of this it was too late, but we made a note of it for future rentals. If we do wind up purchasing actual appliances for our airbnbs, it won’t be the first time we leave them better equipped than when we arrived, but it we’d rather not have to leave behind more than a mixing bowl. We found, like we did in Glencoe, that it was easier, and better for our relationship, to go with the flow and embrace the positive aspects of our time in Xiamen.

 

Play Time At Last:

 

Though our January in Xiamen was cold by local standards, it was substantially warmer than December had been in Vienna, Austria. While Vienna was indeed a beautiful place to see Christmas markets and sip mulled wine, we actually found that it was more of a winter wonderland for adults than it was for children. A dearth of playgrounds, and bitterly cold winds (regularly 20mph), made outdoor activities very difficult for Lisa to enjoy. Though we bundled her up, she always looked a bit miserable riding in her stroller, and we never saw another child her age playing anywhere in the city. We spent a lot of time trying to keep her busy inside, and made the most of our time together. Overall, it was kind of a boring month for Lisa.

 

When we got to Xiamen, it may have been chilly, but at least there was no danger of frost bite. On the beaches and in the many playgrounds we saw, parents and their toddlers were out and about, enjoying themselves and socializing. The draw of the city was hard to ignore, and we spent a lot of time watching Lisa running around in the sand, chasing other children and finally getting some authentic engagement for her developing mind. Because this was so much fun to watch, and because sitting in that freezing apartment was so miserable, both Dannie and I wanted to be out there with her. We chatted with other expat parents and we made sandcastles and searched for shells. So even though our days in Xiamen weren’t very productive for our blog, they were very rewarding in other ways. We just wound up treating it like a vacation.

 

How we could have done better:

 

As far as productivity is concerned, this one is on us. Taking Lisa out to play doesn’t have to be a two-parent task. One or the other of us could have been getting bits and pieces of work done, even if it was uncomfortable. What can I say? Just take a look at this picture and tell me you could resist.

 

That being said, looking at this picture also reminds me of what we are working for. We do owe it to Lisa to do the work necessary to create the life we want for her. Though taking her out for new experiences, learning, and socialization is very important for her wellbeing, it is also selfish of us when we prioritize personally witnessing those experiences over other responsibilities we have. We always have to strive to do better, especially when we are setting our own schedule and the decision to work or play in any given moment is ours alone.

 

Exploring Google Trends

 

I’ve mentioned in other posts that we try our best to use search engine optimization (SEO) techniques whenever possible. The benefit of doing this is that it helps put the information in our posts in front of the people who are searching for that information. Not only does this mean that we get more traffic from the kinds of readers we want to have, it also means that we are being more helpful to travelers and families in need of advice. It even means we are being helpful to people who don’t want to read our posts because we are deliberately making sure that search engines like Google know who to serve us to.

 

We can use tools like Google Analytics and Search Console to see who is finding us and how. But there is another tool that we can use before we even write our posts, that allows us to gain insights into what kind of information our potential readers are looking for. Google Trends is a very useful site that helps you examine what searches related to your topic are being searched for and what terms are being used in those searches.

 

My First Attempts

 

Of course, using the tool correctly is both an art and a science. When I first started using it, I was mostly just spinning my wheels, but over time, with a little research, I’ve actually started to find it pretty useful. As an example of what I was doing wrong at first, I’ll show you the first search I ever did, months ago. Since I was looking for search terms related to our field, family travel, I decided to see what would happen if I just typed in “family travel.” Here is the information I got.

 

This graph shows how often people searched for that term over the last five years. As you can see, the search term has performed consistently over that time period, predictably rising and falling with the seasons. My takeaway from this graph was a feeling of encouragement: Even though we were currently in one of the troughs of the graph when fewer and fewer people were searching for the term, our blog was receiving more and more traffic from search engines. This boded well for the future months when the graph would tick upward again.

 

Similarly, this graph, showing the performance for the search term “digital nomad” showed a positive trend of interest that we could probably exploit. (Note the big uptick in August 2017, just two weeks after I announced Operation Digital Nomad. Coincidence?). But, heartening as this information might be, it wasn’t exactly actionable. In order to use Google Trends to actually drive traffic, you have to think about the search terms that your readers are actually using and that you actually have a chance at ranking for.

 

Useful Comparisons

 

One thing to keep in mind is that SEO is intended to boost the traffic to a specific post. When someone looking for advice on family travel does a search, they don’t just type in “Family Travel” and see what comes up. They ask specific questions about what they are hoping to do and how they can do it. Obviously the term “family travel” does appear in search terms, but it is surely in the context of longer queries like “family travel destinations” or “what to pack for family travel.” We could try to rank for “family travel” straight up, but we would have almost no chance of appearing, and an individual post about “family travel,” would be so broad and general that we wouldn’t even know how to make it helpful.

 

I’ve found that a better approach than choosing my subjects based on what I find in Google Trends, is to choose subjects based on what I am interested in (and have information to share about), and then using Google Trends to figure out how the target audience is looking for that information. For example, when we wanted to write a post about photographing the most popular attraction in Venice, Italy, I wanted to know if I was better off referring to it as St. Mark’s Square or Piazza San Marco. Here are the results:

 

It seemed that pretty much everyone searched for the Italian name instead of its English translation, so that’s what we went with (here is our article about photographing Piazza San Marco). We are also currently working on a post about photographing the lavender fields in Provence. In this case, we wanted to find out exactly what questions were being asked that we could provide the answers for.

 

Getting Specific

 

This graph shows four possible searches related to our topic: a how to for lavender in Provence, France. The time period is the last five years. The red line is the generic “Provence lavender.” The blue line is “lavender in Provence.” The yellow line is “Provence lavender fields,” and the green line is “Provence lavender season.”

 

Our goal is to get as specific as possible in our terms. After all the generic terms are contained within the specific ones, but not the other way around. As you can see, the red “Provence lavender” performs better than the blue “Lavender in Provence,” so that is the wording we decided to focus on. We chose to narrow down our topic and focus on “Provence lavender fields” rather than “Provence lavender season.” There are two reasons for this.

 

First, there were more searches for Provence lavender fields, because finding the fields can be very difficult. Secondly, there is very little for us to contribute to the topic of “lavender season.” A blog post that just says lavender season is early July wouldn’t be likely to rank very high or provide much use to anyone. We spent a long time searching for the best lavender fields, and we felt that we could really contribute to the subject for future travelers and photographers. So when we publish that post, the main focus will be on where to find the best lavender fields in Provence (or should I say the best “Provence lavender fields?”).

 

We’ll also make sure that we use sentences in the post that we think people are likely to type in word for word when the do a search, like “where to photograph Provence lavender?” Something that specific won’t even show up in Google Trends because there won’t be enough data, but we know that people searching for that will find our post very useful. Additionally, the people who search for terms like that are likely to enjoy our blog in general, and stand a good chance of becoming regular readers.

 

The reason it helps to be specific in your focus is that it is easier to rank for a specific topic than a broad one. Broad topics may get more searches, but there are also many more posts to compete with, and the first few that show up will get nearly all the clicks. Our goal is to rank high for some very targeted searches. Over time as our travel blog grows and becomes more popular, it will also start ranking for the broader searches since they are included in the specific ones.

 

Conclusions

 

The better we get at making our content easy to find for the people who want it, the more effective every effort we make will be. And if our work is more efficient, if we get better results out of every post we publish, then months like this January – when obstacles and distractions are everywhere – will have less of an impact on our business. If all things are equal, then more posts are better than fewer, but three really good posts will always be better than ten mediocre ones.

 

And as we internalize the process of making our content easy to find, we’ll be able to do it faster and faster, which will leave us with a lot more time to solve the everyday struggles that get in our way. The better you get, the better you are at getting better.

 

Thanks so much for stopping by to read our update. If you’d like to read about previous months, you can check out our Operation Digital Nomad page. And if you’d like to support our travels, consider heading over to our resource page where we have links to products and services we make use of all the time, some of which will provide us with commissions if you make a purchase. And finally, please don’t forget to sign up for our email list so we can keep you in the loop. We don’t have a chance without all of our amazing readers, and we are so grateful that you take an interest in our photography, our stories and our mission.

 

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Jake here, bringing you the December, 2017 issue of Operation Digital Nomad, our quest to monetize our slow travel blog and extend our journeys indefinitely. We finished off our year in Europe with a wintery Christmastime in Vienna, Austria. It was Lisa’s first Christmas since learning to talk, and probably the first one she has a chance of remembering, so it will always be special for that reason. But as far as Operation Digital Nomad was concerned, the big Christmas miracle is that we finally had our first profitable month of blogging!

 

So without further ado, here’s the bottom line.

 

Net Income: $15.56

 

(Sounds of pomp and circumstance play in the background. You suddenly feel the urge to stand and clap in celebration.)

 

Yes, we netted $15.56. It might not be a big number, but it is a big deal! After the frustration we were starting to feel as I wrote last month’s analysis, we put some effort into exploring alternate income sources and as a result we are starting to make some progress. Here’s where our money came from.

 

Earnings:

 

Adsense: $1.65

 

Affiliate Sales: $0.00

 

Photography Sales: $72.27

 

Total: $73.92

 

Adsense:

 

Our Adsense income continues to fluctuate from month to month without amounting to much. Banner ads are passive income (my favorite kind!), but in order to live off of them we would have to have substantially more traffic than we do right now.

 

Photography Sales:

 

The biggest chunk of change this month came from the sale of some photographs. As a family traveling full time with a toddler, we are well positioned to work with certain brands, and we made an arrangement with Idaho Jones in which we would sell them some photography of their new bag. The $72.27 is what we made from those sales after subtracting a fee from Shootproof, which we used to show them the images and collect the payment. If that continues, then we should expect each month to be profitable to at least some degree from here on in. We have also arranged other photography sales from which we have not yet collected.

 

So of the options I talked about last month, photography sales has been the most profitable so far. The only problem is that it’s not scaleable and it’s not passive. We can only sell photographs as fast as we can take them, and our ultimate goal is to be pulling in income directly from the blog. That’s why we really need to double down on our efforts at affiliate sales (the item above from which we made zero dollars in December).

 

Affiliate Sales:

 

We learned from our interview with Baby Can Travel that affiliate sales have a lot of potential for income, but so far we have not been closing the deals. We have put up numerous affiliate links (including several on our resources page), and though we have received dozens of clicks on those links, none have yet materialized into purchases. I was a little surprised that we didn’t get some sales out of our review of the Ergobaby Omni 360, which got quite a bit of traffic during the holiday season. We also published reviews in December for our Peapod Plus Travel Tent and for our brand new (and well photographed) Idaho Jones Gallivant Baby Changing Diaper Backpack. Read the latter review for a 15% discount code.

 

I’m not 100% sure about the best way to convert on those clicks, but I’m encouraged that the links are at least getting a little love. Like banner ads, and unlike Photography Sales, affiliate links do scale with our blog traffic, which means that as our site continues to grow (keep reading for more on that), we should see more income.

 

Expenses:

 

Cloudflare: (Monthly – Content Delivery Network) $20

 

Professional Photographers of America (Monthly – Trade Association and Camera Insurance): $27.92

 

Amazon S3 (Monthly – Image Hosting): $0.45

 

Adobe Creative Cloud (Monthly – Software Subscription: Photoshop, Lightroom and More): $9.99

 

Total: $58.36

 

As always, because we are treating travel as a lifestyle instead of an occupation, we do not include plane tickets, lodging, or food as expenses for these reports, since we would be paying for these things even if we had a regular job.

 

Blog Traffic

 

As excited as I am about our first profitable month of travel blogging, I get even more excited when I look at our blog traffic. Yes, it’s improving, but mostly I just like looking at graphs. There are so, so many graphs that I could share with you, but I know that you are busy, so I’ll just go with my favorites. If you want to learn a little more about some of the terms I use in this section, take a look at Operation Nomad: October, 2017 in which I take a more detailed look at the topic.

 

Traffic Sources:

 

In these graphs, you can see that Organic search results like Google are making up a larger and larger proportion of our traffic. Indeed, our search traffic has increased by 22.5% since last month, which is so significant that the other sources look like they are shrinking even though they are slowly growing as well. Take a look below.

 

The overall 18.6% increase in sessions is a substantial improvement, and though the pages per session has decreased, that is partly a data bug caused by spam traffic in November. Finally, I want to show you some graphs from Google Search Console to show you how we have been improving over the last 90 days.

 

Google Search Traffic:

 

In the chart above you can see that we have been showing up in more web searches every month, and getting clicks to match. This stuff is the bread and butter of blogging, and seeing this continual improvement is heartening.

 

Because we are photographers and our blog is very image heavy, we also get a lot of traffic from Google Images. The fact that many of our posts are actually about photographing the destinations probably helps a lot.

   

This Month’s Blog Posts:

 

Here are the blog posts we published this month in order of how many pageviews they received.

 

Review: The Idaho Jones Gallivant Baby Changing Diaper Backpack (43 pageviews)

 

Operation Digital Nomad: November 2017 (42 pageviews)

 

Wiener Eistraum (31 pageviews)

 

Staying Healthy While Traveling – With Christina from Adventure Together (30 pageviews)

 

Piazza San Marco in Venice, Italy: A Photographer’s Guide (27 pageviews)

 

Our Florida Christmas Roadtrip (23 pageviews)

 

Photography Tips for Gondola Rides in Venice (17 pageviews)

 

Review: The KidCo Peapod Plus Travel Tent (17 pageviews)

 

And here are our 10 most viewed pages this month:

 

Home Page (241 pageviews)

 

Review: The Ergobaby Omni 360 (65 pageviews)

 

Review: The Idaho Jones Baby Changing Diaper Backpack (43 pageviews)

 

Operation Digital Nomad: November 2017 (42 pageviews)

 

Does it Snow in Dubrovnik (34 pageviews)

 

Wiener Eistraum (31 pageviews)

 

Staying Healthy While Traveling – With Christina from Adventure Together (30 pageviews)

 

Piazza San Marco in Venice, Italy: A Photographer’s Guide (27 pageviews)

 

Travel Schedule (27 Pageviews)

 

Our Florida Christmas Roadtrip (23 pageviews)

 

Our other big improvement for the blog this month was putting together a few pages to tie the blog posts together. The most obvious example is the central Operation Digital Nomad page which ties all these wonderful updates together and explains the general concept of monetizing our blog and why we want to do it. Additionally, we put up a Destinations Page in which we index the cities we have been and the blog posts that we have written about each place. It’s not yet complete because we still need to flesh out each of those pages a little more, but at least now our blog feels more organized.

 

Thank You

 

Hey, our first month in the black is a milestone we don’t take lightly. We worked hard for it, but we have to remember that we owe any success we achieve to all the people who take the time out of their day to read our posts, comment and follow us on social media. That’s you. Thanks so much for being here for us during our year in Europe. 2018 is our Asia year, and I am currently writing this in Xiamen, China. It’s going to be another incredible year and we are so excited to be sharing it with you. You really do mean everything to us.

 

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Hi, there. It’s Jake with my monthly report on the progress of Operation Digital Nomad, our attempt to monetize our slow travel blog. We are still (very) well short of our (very) ambitious goal of earning $4000.00 a month. This month’s focus is going to be on Blog Traffic. Normally I cut right to the bottom line and then provide a little analysis, but this month I’m going to start out by telling you follow this link and watch a video of Lisa trying to help us pay our way.

 

Go ahead…

 

I’ll wait…

 

….

 

Ok, that was probably enough time. Now that we’ve drawn inspiration from her work ethic, we can get down to business ourselves. Here it is!

   

Net Income: -$56.74

 

Earnings:

 

Adsense: $1.49

 

Lisa’s Fried Pizza Sales: $0.00

 

Total: $1.49

 

Examining this information we can see that we really ought to do two things. 1: We should diversify our blog income to include more than Adsense. 2: We should explain to Lisa that collecting money is an important part of the food service industry. (If you didn’t get that last joke, then you never watched the video. Go! Watch it now!)

 

Expenses:

 

Cloudflare: (Monthly – Content Delivery Network) $20

 

Professional Photographers of America (Monthly – Trade Association and Camera Insurance): $27.92

 

Amazon S3 (Monthly – Image Hosting): $0.32

 

Adobe Creative Cloud (Monthly – Software Subscription: Photoshop, Lightroom and More): $9.99

 

Total: $58.23

 

As you can see, our blog expenses didn’t change much. For some reason, our image hosting costs went down by ten cents despite the fact that we were hosting more images than ever. I’m not going to argue with that. Because our expenses remained nearly constant, we can actually compare our net income to last month’s fairly easily for once. Our net income improved from -$57.79 to -56.74. Since a penny saved is a penny earned (it’s not – savings have diminishing value) one way to look at this is to say we improved by $1.05.

 

That’s a positive way of looking at it, but an even more positive outlook would be to ignore the expenses and look at the income alone. If the expenses are fixed, then all we really need to focus on is the more flexible income. Last month, the blog earned $0.54 from Adsense. That’s fairly predictable since we essentially took September off from blogging. This month’s gross income of $1.49 is a 276% improvement. Since October was also spent in a pretty relaxing manner – partially because people kept getting sick – this shows that a small change in effort can amount to a bigger change in profit. A slightly less optimistic outlook is to say that we still need to improve by 3908% in order to break even.

 

Improving Our Web Traffic

 

Obviously Adsense by itself isn’t going to bring us to where we need to be (and we’re working on that) but the key to success with any revenue source is going to be blog traffic. Ad banners need eyeballs on them, sponsored posts need readers to get sponsors, and if we want to sell our own products or services, we need people looking around our site to find them.

 

To monitor our web traffic and its impact on Operation Digital Nomad, I use two main sites, both of which are operated by Google.

 

Google Analytics

 

The first, and possibly the most powerful, is Google Analytics. Google Analytics allows me to see how many people view each page of our website, when the view it, and where they came from. This really helps us determine what kind of content our readers find valuable and how it’s being discovered. Here’s a screenshot with a lot of information:

 

It’s not too complicated really. As you can see from the graph we got varying amounts of traffic on different days during October. This particular graph shows the number of pageviews we got. A pageview occurs whenever someone sees a page or a blog post on jakeanddannie.com. It’s safe to say that pages that get more pageviews are more popular and should be emulated in the future. Looking at that jagged line, the first thought I had was “what happened on October 19?” To find out, I can just zero in on that day to see how we got 177 pageviews – substantially more than our monthly average:

 

It turns out October 19th was the day we published Dannie’s blog post, Fixing Our Mindset in Glencoe, Scotland. Looking at the breakdown, you can see that that one blog post received 33 pageviews, which is pretty good, but by itself it doesn’t account for all of those pageviews. To solve the mystery, we’ll have to go a little deeper.

 

A few spaces to the right of the pageview count, we see the bounce rate. The bounce rate is the percent of viewers who see that post and then leave the blog instead of visiting another page. Our normal bounce rate is higher than I’d like it to be, but for that post, it was a respectable 55%. That means that people who read that post went on to read other content. The post, a nice wellbeing piece about working around unsolvable problems isn’t particularly full of links to other pages, which means that the readers went out of their way to find more content on our blog. That’s a big deal! To confirm this, I looked at the behavior flow chart from that day.

 

This first chart shows the people who viewed that post immediately after arriving on our home page, which is why it contains most, but not all, of the 33 page views. As you can see, quite a few of those viewers went on to read another page, and another, and another. I can’t fit it all into one screenshot, but I was able to scroll right and see that one person even viewed 11 pages after reading that post. Good for them! From this data, we can conclude that either that post makes people so interested in our journeys that they feel compelled to keep browsing, or that Dannie’s post attracts the kind of people who are likely to find our blog interesting.

 

In addition to telling you which content is popular, Google Analytics can also tell you where your readers are coming from. Here is a screenshot showing the various ways readers came to our blog last month:

 

This page is displaying sessions instead of pageviews because that is the relevant statistic here. A session occurs when a viewer arrives on our blog and ends when they leave our blog, regardless of how many pages they visit while they are here (but the more the better). In October, a plurality of our sessions were direct, meaning that there was no information about a previous page. Direct viewers either typed our website url in directly, followed a link from an email or text message that didn’t give the needed information, or were untraceable for some other reason. Those viewers are great because they are people who are already interested in us enough to intentionally seek us out.

 

The next largest group came from social pages like Instagram, Facebook, Pinterest, Twitter, etc. Those viewers are great too because they either follow us on social media (this is your queue to click on those links above and follow us right now), or they are friends with someone who follows us and liked our content enough to share it with them. I have to admit that social media is one of the areas we need to improve the most, and it will probably be a big part of next month’s report, unless something really interesting happens in the meantime.

 

The next group that makes up a substantial part of our traffic is called organic traffic. Organic traffic could basically be renamed Search Traffic – in other words, it’s Google, the world’s most popular search engine. Organic traffic is the hardest to get and it might be the most valuable because it is almost entirely new readers who might one day become followers. Also, the more people who find our site through Google searches and find it useful or engaging, the higher Google will rank our site in future searches and the more traffic we’ll get.

 

These viewers also tend to be the most profitable. People search on Google because they have a problem that they need to solve. Sometimes they need information. For example they might want to know the best angles to photograph the Roman Colosseum, or they might want some ideas for a day trip from Avignon France.

 

Referrals are viewers that come to our website from another website. If someone else links to us, their readers can follow that link to find our website. Likewise, when we link to another website our readers can become referral traffic in their Google analytics report. Like organic traffic, referral traffic is very valuable because it brings us new readers and improves our rankings in future searches.

 

This last graph is the most encouraging one I have for you. It compares our traffic sources in October with our traffic sources from September:

 

Though direct traffic still makes up the largest portion of our traffic, the others are gaining, especially organic and referral traffic. As a percentage of our traffic, organic went from 9.1% to 23.7% and referral traffic went from 1.2% to 5%. This bodes very well for the future. Improving organic traffic is the number one key to expanding our readership, which is the number one key to success in Operation Digital Nomad.

 

Google Search Console

 

Speaking of improving organic traffic, the second site that I make great use of is Google Search Console. Since one of the best ways to grow your site is to get new users who find it through Google searches, the Search Console is invaluable. It tells you how many people are finding your site through google searches, which pages they are being directed to, and, to a certain extent, what they searched for to find you.

 

Here is a graph that will explain why Google Analytics showed an improvement in organic traffic:

 

See that? A 119% improvement from 41 to 90 clicks per month. A click is when someone sees one of our pages displayed as a result of a Google search and clicks on it. The solid blue line shows how many clicks we got an a given day in October, and the dotted line represents September. It certainly is nice to see the recent line looking like mountains over last month’s foothills.

 

Here’s another graph showing the number of page impressions. Impressions are the number of times someone did a search on Google and google showed them our page, whether they clicked on it or not. There’s a distinct improvement here too, even if you discount what appears to be an anomalously high point on the 16h. In October, 54% more people saw our content in search results than in September.

 

But why would a 54% improvement in impressions result in a 119% improvement in clicks? The answer has to do with position. Every search engine has to show you search results in order a certain order, starting with which results they think you will find the most useful (actually, they show you ads first, but there’s not much you can do about that, other than buy ads yourself, which we are thinking about testing next month, just for kicks). Think about how often you do a search and wind up clicking on the first result showed to you. Now think about how often you scroll through, click for more results a few times and choose the 100th result. No comparison, right?

 

This graph is a little harder to read, but if you look at the totals in the corner, you can see that our average position improved from 50.6 to 36.1. That means, in addition to showing our posts in its search results more often, Google also displayed them an average of over 14 positions earlier! Of course, being number one is the best, but every improvement makes a difference. And since this is only the average position, that means that some of the results were in fact displayed much earlier – sometimes right near the top.

 

But there’s a lot more to the Search Console than self congratulations. Just like in Google Analytics, you can dig deeper to see which pages did the best, and why. Here is a list of our top performing posts. I juxtaposed the number of clicks with the number of impressions that they got so that we can get into another important statistic, Click Through Rate (CTR).

 

Our top performer here was the home page (represented by “/”), but that’s kind of boring. We’re interested in what content was the most productive. Our most clicked on page from Google searches was our review of the Ergobaby Omni 360. That’s great, because that post has affiliate links, and we make money if someone buys an Ergobaby carrier after clicking on one (now if only someone would do that…). As you can see people saw our post in search results 159 times and clicked on it 6.92% of the time. That’s not bad, and it’s not too surprising either. People who are looking for baby products like to read lot’s of reviews, and our post was clearly a review of a specific product.

 

Another post with a great CTR was 5 Airbnb Tips for Family Travel in Paris. That’s another great post to get visitors to because it has a coupon code that will give the user (and us) discounts on future Airbnb stays. It’s also not surprising that it got clicks because the title is very clear about what the content will provide, and it is likely to show up in very specific searches. Indeed, as you can see below, it is very on topic for the kinds of searches it shows up in.

 

And finally, I want to point out the high click through rate of Off Season Travel in Dubrovnik, Croatia. It has a CTR of over 13%! This post suddenly started doing well in the Fall after getting very little traffic all Summer. Any guesses why? That’s right, all of a sudden people are planning there Winter travel, and they want to know what destinations will be like when they get there. When they do a search for “off season” and “Dubrovnik, Croatia,” our post is likely to show up, especially since it is a less common search and thus there are fewer people targeting it with their writing. It helps that once again, the topic is very specific and useful. Of course, once the off season passes, it’s popularity is likely to drop until next Fall.

 

So the lesson here is that there are three kinds of posts that do well. Posts that are useful. Posts on a specific topic, and posts that have less competition. If they have all three, that’s even better. As a comparison, our post about photographing the Louvre Pyramid gets more impressions than any other post (557 in October), but with only 3 clicks it has a paltry CTR of 0.54%. It has too much competition because lots of people write about the Louvre.

 

And finally, you can also see how your photo’s do when people search Google Images. Because we have a lot of photos on our blog, we get some image traffic as well. The click through rate is much lower because Google Image searches display like a billion images at once, but the volume is so high a few clicks are inevitable. As you can see from this graph of clicks and impressions, the trend is very encouraging. And as you can see from the pages that receive the traffic, it’s once again about timely, specific content.

 

Blog Traffic Conclusions

 

So, while we don’t have as much traffic as we eventually need to, we are improving in the right ways. We are attracting more new viewers to our site through organic and referral traffic, and in turn we have had an increase in ad revenue (albeit a statistically insignificant one).

 

Looking at how well the seasonal blog posts did even inspired us to go back and put out a few more posts about destinations we visited that are likely to be getting seasonal searches soon. Here is a list of the blog posts we published last month in the order of popularity (pageviews received to date):

 

Fixing Our Mindset in Glencoe, Scotland (57 pageviews)

 

Review: The Ergobaby Omni 360 (51 pageviews)

 

Operation Digital Nomad: September, 2017 (45 pageviews)

 

October in Paris with Baby Lisa (37 pageviews)

 

Photographing the Old Man of Storr on Scotland’s Isle of Skye (37 pageviews)

 

Pont Alexandre III in Fall, Rain or Shine (28 pageviews)

 

A Day in Portree on the Isle of Skye (28 pageviews)

 

Photographing the Louvre Pyramid in Fall and Spring (26 pageviews)

 

Farewell to Summer (14 pageviews)

 

Coming Soon on the Blog

 

We have a lot to share about our travels, but our perspective is only a small part of the spectrum of experiences out there. With that in mind, I’ve started reaching out to other travelers, bloggers, and interesting people we’ve gotten to know in the last year. I’ve been conducting interviews with them in their respective areas of expertise, expect those to start showing up on the blog fairly soon.

 

We’re also going to start publishing some of the photos we took in Prague last month. A lot of people have been asking for those and we don’t want to disappoint. We’re in Budapest now, and we’ll try to get to those photos in a more timely manner as well.

 

In the meantime, I want to thank our readers one more time. Every time you check in to see how we’re doing or where we are now, it brings us a little closer to our goal. It makes us feel really nice, too! This is going to be an amazing month, and we can’t wait to share it with you.

 

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What is SEO? It’s search engine optimization. Part art, part science, it’s all done to improve your website’s ranking on Google and other search engines.

   

Why is SEO so important for Toronto businesses? The short answer is this: Toronto is an incredibly competitive market. Millions of people, hundreds of billions of dollars, and everyone is looking for a piece of the pie.

   

SEO can be used as part of a holistic marketing strategy that includes traditional marketing and/or other web-based marketing, or it can be used on its own. The biggest advantage of SEO? It only targets terms users are actively searching for – in other words, only Torontonians who are already looking for the products and/or services that you offer will find you.

   

Every SEO lead is a good lead.

   

SEO Basics

 

To start, let’s look at the absolute basics that you need for SEO. We’re assuming you already have a website – if you don’t, get one – they’re the whole point of SEO.

   

What we’ll describe in this section are table stakes for any Toronto SEO efforts – without these, you’re not going to make your way to the top of search engine results anytime soon.

 

Set up your GMB

 

Google My Business (GMB) is Google’s business directory – and so much more. With a GMB, your business can show up in Google’s coveted 3-Pack:

   

As you can see, the 3-Pack is highly visual, and contains a lot of information that you might not find in a regular search result. What’s more, the 3-Pack usually comes up before all other search results – it’s where you want to be, and you can only get there with a GMB.

   

Setting up your GMB is simple: create your GMB by following the instructions in this link, and you’re on your way.

 

Keep your site mobile-friendly

 

There’s a lot that goes into keeping a site mobile-friendly, from maintaining fast loading pages (more on that in the Technical section) to ensuring that any forms you have on your website are easily filled with as few fields as possible.

   

You should also ensure that your site is responsive, and that everything is designed with mobile in mind. Torontonians do a lot of mobile searches when they’re out shopping, and to show up in those searches, it’s important that your site is optimized for mobile.

 

Do keyword research

 

What are people in Toronto searching for? More specifically, what terms are they looking for that relate to your business? Keyword research is the first step in any SEO effort – you need to know what terms you want to rank for before you start trying to improve your standing on search engine results pages (SERPs).

   

A bike shop in Toronto might want to rank for the term “bike”, but, as you can imagine, “bike” is a highly competitive term. Instead, you might do better to rank for “bike shop in Toronto” or “bikes for sale in Etobicoke”. Use Google’s Keyword Planner or, if you prefer, a number of keyword research tools that aren’t Keyword Planner to find the keywords you want to rank for.

 

Create content constantly

 

Keyword research comes first; next, you need to create content to help you rank for those keywords. We have a whole section on content creation, but the point that’s important to hammer home here is that content creation cannot ever stop. Neither can keyword research – people are constantly searching for new things, and you need to be providing content tailored to those searches.

   

You should be posting something new on your website at least once a week. What’s more, what you post needs to be useful – spamming useless content won’t get you far. Fortunately, Toronto is a big, active city – there’s always something to write about!

   

Location, Location

 

Online advertising, and more specifically SEO, has a lot going for it. One of its advantages over traditional marketing is how granular you can be with targeting. In a city like Toronto, that specificity can be incredibly important.

   

You don’t necessarily want to be advertising to people in Scarborough if your shop only services Etobicoke. On the flipside, you might offer delivery to the entire GTA, in which case it might be to your advantage to target people in Burlington. SEO allows for this level of customizability in your advertising.

 

Create location pages

 

One of the ways that you can accomplish location specific goals is by creating location pages for the areas you serve. These are simple web pages, usually formatted as yourwebsite.com/location, i.e. torontobikes.com/eastyork.

 

These pages should contain a bit of information about the region you’re targeting: mention some landmarks, festivals the area holds, and the like. Then, describe why your products/services are best-suited to the people living in the area, and the ways in which you serve the area.

 

Think about SILs

 

Service-in-locations (SILs) are some of the best keywords to brainstorm when you’re targeting a specific region within Toronto. We’ve already seen an example of an SIL: bikes for sale (the service) in Etobicoke (the location).

   

Thinking of key phrases that follow this format can be incredibly useful, because they’ll also catch service-near-me queries. Continuing with our Etobicoke bike shop example, a person in Etobicoke who searched “bikes for sale near me” is effectively searching for “bike for sale in Etobicoke”. “Near me” searches are a key factor in any bid for successful local SEO.

 

Your name, address, and phone number are more important than you think

 

You might be shaking your head at this one: of course your name, address, and phone number (NAP) are important!

   

What you might not know, however, is how important they are to SEO. NAP citations are what we call any online reference to your NAP – and believe me, they can be messy. People change phone numbers. Business names can vary from “Toronto Bike Shop” to “Toronto Bike Shop, Inc” to “Toronto Bike Shop and Biking Supplies Incorporated” – all for the same business.

   

Follow our guide to finding incorrect citations and building more citations. Basically, the more correct NAP citations you have on the web, the more search engines will like you – and the more incorrect citations you have, the more they’ll suspect you aren’t a legitimate business.

   

Mapping Your Website

 

In many ways, digital infrastructure resembles physical infrastructure. You have a central location – your home page – and from that central location, there are a number of paths (links) that lead to other locations, from which there are even more paths.

   

Taking the time to map out your website can help Torontonians get to the pages they want to see faster. As an added bonus, it also helps search engines crawl and index your website, which in turn, can give a serious boost to your rankings.

 

A shallow site structure

 

Start by doing an overview of how your whole site is linked together. For most websites, every page should be no more than 3 clicks from the home page.

   

You can accomplish this seemingly lofty goal by employing a shallow site structure. From a mathematical standpoint, imagine you have 10 links to various categories from your home page. Each of those categories has another 10 links, and each subcategory contains another 10 links.

   

That’s 1,000 pages in three clicks, using only 10 links per page.

   

It’s unlikely that your site will have precisely that structure, but it gives you a good idea of what an idealized site structure looks like – try to keep everything within that 3 click rule.

 

Links, links, links

 

Every single publicly facing page on your website – that is, any page you want search engines to crawl (more on that later) should link to another page on your website. This isn’t counting navbar links – every page should have a link to another page independent of the navbar.

   

There are a couple of reasons for this. First, when you create content that people find through a search engine, you want them following that page back to your home page – links act as both a sales funnel and as signals to search engines.

   

When people interact with and stay on your website, search engines know that the page the searcher went to was relevant to their query. What’s more, search engines use bots to “crawl” web pages, following links to other pages. A strong internal linking scheme leads bots to uncover more pages on your site.

 

Mind your URLs

 

Here in Winnipeg, we have a street: Route 62. No one calls it Route 62, mind you – the street changes names 8 times as you go along it. As you can imagine, it’s a bit of a navigational nightmare – many of our streets are like this. Imagine if Yonge Street changed names 8 times – it’s not fun.

   

Why the anecdote? To illustrate a point, of course: your URLs should be descriptive of the page they’re on (and you shouldn’t change your URL’s name several times; more on that later). A page about the 10 best Canadian mountain bikes shouldn’t be found at torontobikes.com/U?lrTT1mZ0QlApRrJn, it should be found at torontobikes.com/best-canadian-mountain-bikes.

 

Subfolders, not subdomains

 

This one is simple: you can structure your site like this:

 

blog.torontobikes.com

   

Or like this:

   

torontobikes.com/blog/

   

Use the second format – that is, use subfolders instead of subdomains. Trust us, it just makes everything easier for SEO.

 

Submit an XML sitemap

 

XML sitemaps are basically a directory of links that search engines can follow in order to crawl your website. You’ll need some tools (which we’ll describe at greater length in the Technical section): Google Search Console (GSC) and something like Screaming Frog.

   

Screaming Frog (or a similar tool) will allow you to create the XML sitemap – from there, you simply submit it to GSC. XML sitemaps shouldn’t include pages that you don’t want Google to crawl, including canonicalized and 301’d pages – we’ll cover all of this in the Technical section, but to talk about mapping without mentioning XML sitemaps just felt incomplete.

 

Think like Hansel and Gretel

 

While their use of breadcrumbs was…ill-fated, you can use them to a much better effect.

   

Breadcrumb navigation is something you’ve probably seen before on large e-commerce websites; it looks something like this:

   

Homepage > Bikes > Mountain Bikes > Children’s Mountain Bikes

   

It’s great for retailers with a lot of different stock sorted into categories, because it allows users to know, at a glance, where they are and how they got there. Not every site is going to benefit from breadcrumb navigation, but if you think users are going to do a lot of clicking through categories, it’s a great bet. Simple to implement, too.

   

Content Creation

 

We said it before: content creation is the never-ending process that will allow you to rank for the keywords you’re targeting. This section is going to help you generate content that’s relevant to Torontonians – you’ll get some great ideas about where to work in the SIL keywords we discussed targeting.

 

Unique and valuable

 

For some time, the SEO game was a very sordid affair – people copying content, spamming links behind black backgrounds, and other shady tactics.

   

Those days are long gone, and search engines are very good at discerning whether content meets their criteria: it must be unique (not copied or nearly copied) and valuable (users have to care about it).

   

Every page on your website needs to meet these two basic criteria. We’ll also address pages that aren’t written about in the Technical section; sometimes you need non-unique pages, or pages that aren’t valuable to search engine users. For the rest of this content section, however, we’ll give you tips on how to make content that’s unique and valuable.

 

Update old content

 

While your focus should primarily be on creating new content, it can be useful to go through old content to update it. Search engines care that you’re updating your website, and even updates to old content are better than nothing. What’s more, users are more likely to stay on your page if the information is accurate – go through content in batches on a scheduled basis (once a month can be good), and update as necessary.

   

At times, content will be so outdated that you’ll want to replace it with new content. We’ll give you tips on how to do this effectively to boost your SEO in the Technical section.

 

Answer questions

 

Every query made on a search engine has an intention behind it: users want to find answers, whether that answer be where something is located to what the best mountain bikes for kids are.

   

You should craft content that answers these questions. You should keep your answers (and your content in general) industry and location-specific – in other words, try to answer questions that Torontonians are asking about your business.

   

For our bike shop, we might imagine questions like “Which bikes are best for winter riding” or “What are the best biking trails in Toronto”. By answering these questions, we’re providing both unique and valuable content – assuming you haven’t answered the question already! Even if your competitors have already answered the question, you can keep your content unique and valuable by providing a better answer.

 

The medium is the message

 

Search engines don’t only try to discern what users want to know – they figure out how users want to know it. In other words, Google will try to determine if images, videos, text posts, or something else entirely is the best way to answer a user’s query.

   

Fighting against this system can be pretty tough, so unless you’re certain you have some absolutely knock-their-socks-off content on your hands, you should try to match the format of the content to that of the top results. Making a piece of content called “how to fix your bike” and finding that YouTube videos pop up when you search for that query? Make a video.

   

Keep in mind, you can always embed videos, infographics, and other content into your blog posts – sometimes, that’s the best way of going about things. Just be sure to caption your videos (it’s easier for search engines to understand text).

 

Headlines are very important

 

Your headline may be the most important part of any content you’ll make. The headline, meta title, and URL are often the same – the meta title is what’s displayed (most of the time) in search engines and on social media.

   

That means the headline is the first thing a user sees – it’s the start of your elevator pitch, your first chance to grab someone’s attention. You’ve got to entice people and inform them at the same time – it’s tricky, but well worth the effort. Try Coschedule’s headline analyzer if you want metrics to help you improve your headlines.

 

Incorporate images

 

There are two big advantages to using images. The first is pretty obvious – aesthetics. Images can break up content, encourage people to continue reading, and just plain look nice.

   

Images can also be optimized for SEO; using alt tags on your images creates a better user experience (for both visually impaired users and scenarios where the image didn’t load properly). Alt tags also allow search engines to more readily understand what your image is.

 

Write naturally

 

Every page needs to be unique – fortunately, you have a unique perspective. Write about the things you’re passionate about. Do independent research. Don’t try keyword stuffing or any similar tactics.

   

You’re from Toronto, and your content is likely to attract Torontonians. Feel free to call the Danforth Greektown or refer to Roncesville as Roncy – whatever works for you. Write conversationally.

 

Stay plugged in

 

To make the best content, you need to know what people are interested in learning about – and people’s interests change quickly. That means you need to be doing keyword research constantly, but it also means you need to stay up to date on what’s happening in Toronto. This can be as simple as following Toronto influencers on Twitter and Instagram, checking blogTO regularly, and tuning into cable news.

 

Ask the audience

 

Simple, but effective: ask your customers and other stakeholders what kinds of content they’d like to see. You can ask them in-person, conduct surveys, or include an email link for content ideas at the end of every piece you run.

 

Keep up with the competition

 

Your competitors are probably doing a lot of the same research you are – they might stumble across ideas that you hadn’t considered. You should follow all of the content your competition is creating – then make something better.

   

Getting Clicks

 

Creating all of this content is wonderful, but it’s not going to be very useful if nobody sees it. Once you have high-quality content, the next step is getting clicks: from there, search engines will recognize that people both want to click on your content and that they want to stay on your page once they’ve reached it. These are very positive signals for SEO.

 

Make the best content

 

Simple, but challenging: you need to have content that’s better than what your competitors are offering. When two websites host content answering the same query, the best content is usually what’s going to come out on top. Crafting good content takes a lot of effort, and if you don’t do a good job, you won’t reap any benefits.

 

Respect authority

 

Authority is incredibly important in SEO. It works a little bit like an academic paper getting cited – the more citations a paper gets, the more likely it is to be a noteworthy, well-researched piece.

   

In the same vein, if your content is getting links from highly respected websites, that’s a signal to search engines that the content you’re creating is worth seeing. You can check a website’s authority using Ahrefs’ Authority Checker. blogTO is an excellent example of a high authority website. Papers like The Star are the holy grail for links: hard to get, but very powerful.

   

There are two types of authority sites you should be targeting – local sites, and sites that are relevant to your industry. Optimally, you’ll target a site with high authority that meets both criteria.

 

Put yourself out there

 

Once you’ve determined which sites you’d like to get links from, let them know about your content! Find pieces you’ve created that are relevant to the content those websites put out, and send them an email saying “Hey, I’ve got this great piece I think your users would appreciate, feel free to link to it!”. The process can be as simple as that.

 

Guest post

 

Unfortunately, while the process can be as simple as that, it rarely is. More often than not, websites are going to want a bit of tit-for-tat to link to your content – one way you can manage this is by creating guest posts.

   

With guest posting, you’ll approach an authority website and say “Hey, I’m a business owner in Toronto, and an expert in X field. I’d like to write a post for you.”. In that post, you can link relevant content you’ve created (don’t overdo it, though), and link to your home page in your bio.

 

Use the skyscraper technique

 

Credit to Brian Dean of Backlinko for this technique: the skyscraper. Here’s the idea: you find a piece of content with a lot of links pointing to it, build a better version of that same content, and contact the people linking to the original piece, letting them know that you’ve created a better version.

   

This technique takes a lot of research, and you’ve got to be certain you can create a superior piece of content or you’ll be wasting your time. When used correctly, however, you can get a lot of traffic to your page.

 

Create mailing lists

 

There’s a reason mailing lists are so popular: you can advertise your products to Torontonians and include links to content you’ve created, encouraging people to view your pages. You need to be mindful of Canada’s Anti-Spam Legislation – it’s important that you’re certain you have consent before signing someone up for a mailing list.

   

You can go about this at checkout (a check box to opt into email updates), and you can even put your most valuable content behind a soft wall – opt into email updates, get a PDF chock-full of useful information.

 

Be active on social media

 

Your website is important, but in this day and age, it’s not enough – you need a web presence. Be active on Facebook, Instagram, Linkedin – whatever is appropriate for your business. You should post regularly (avoid being spammy, though) – at least once a day is good.

   

In your posts, you can include links to your content – if you’ve got a decent following, this is a pretty simple way of generating free clicks.

 

Join local groups

 

You should join Toronto groups on Facebook – from business-oriented groups, like Toronto Small Business Owners, to demographic-based groups, like Toronto Mommies and Black Toronto.

   

It’s important to respect these groups – only join groups that make sense for you to join, and don’t join with the intention of spamming. Be helpful, be kind, and try to keep your posts in line with the 90/10 rule – 90% content that isn’t about you, 10% your own content.

   

If you find there aren’t a lot of local groups that suit your business niche, consider creating your own!

 

Consider online advertising

 

Trying to get an influx of clicks to your website in a short amount of time? You might try PPC advertising through providers like Facebook and Google. While PPC is most often used to generate clicks for products, you can certainly use it to boost content that you think is valuable. Sometimes, content doesn’t get noticed, and the extra push PPC provides can bring it over the edge and start getting you organic links.

 

Optimize your GMB

 

We have a whole guide to optimizing your GMB – here’s a brief synopsis.

   

Choose the category that’s most relevant to your business (for our bike shop, bicycle store is a good bet)

 

Take nice pictures! Have a business by the Waterfront or another good-looking area? Take some scenic outdoor shots.

 

Answer questions in the Q&A; reply to every review

 

Use GMB posts every week

   

The Technical Stuff

 

From here on out, the tips we’re offering are going to be less Toronto-specific, but they’re still essential to your SEO efforts – without the technical stuff, all the effort you put into Toronto-centric content might not get seen.

 

Use tools

 

At the top of this article, we talked about GSC and Screaming Frog. There are other tools available like SpyFu, SEMRush, and Moz Pro. Familiarize yourself with what all of these tools do, and consider purchasing them to up your SEO game. For the rest of this technical section, we’ll stick with GSC and Screaming Frog, two of the tools we use the most often.

 

Get an SSL (or TLS) certificate

 

Without going too deep into the weeds, SSL or TLS certificates allow you to secure your pages. You’ve probably seen https: before – the “s” literally means secure. Basically, with the appropriate certificate, your pages can be encrypted in a manner that makes them much more secure for the end-user. Search engines have been caring a lot about https recently – if your pages aren’t secured, and you don’t have a certificate, use Let’s Encrypt to get started. It’s free.

   

Robots

 

You may encounter pages that you don’t want search engines to index – indexed pages can be displayed in search results. Pages you may not want indexed include:

   

Search results on your website

 

Media files

 

Resource files

 

Login pages

   

You can use a robots.txt file to stop sites from crawling your webpage – they may, however, still be indexed if another link points to the page. For those pages, you’ll want to use meta robots and noindex. For a more in-depth look at robots, check out our Technical SEO guide.

 

Use 301 redirects

 

Imagine our bike shop created a guide to the top 10 bike paths in Toronto back in 2010, and that, since then, new, better bike paths have been created. We want to update that article and move it to a new URL, but we don’t want to lose the authority and link-juice it has.

   

We can create a new article, then perform a 301 redirect – any links to the old article will automatically be redirected to the new article. This can also be useful if you have a number of articles (best bike paths in Scarborough, best bike paths in North York, etc.) that you want to consolidate. You can 301 all of those pages to a new aggregate page that includes the combined information. It preserves existing links while offering better content to users.

 

Canonicalize nearly identical pages

 

Imagine we’re selling a mountain bike that comes in five different colours. While each of those bikes might need its own URL, we don’t want every one of those URLs showing up in Google – search engines might not see the pages as unique (which can net you penalties).

   

Here, you can employ the canonical tag to let search engines know which page is the original (that’s the page that will be offered in search results). Pages can also be self-canonicalized (they point to themselves) – it’s best practice to self-canonicalize your home page.

 

Eliminate useless pages

 

You may find that you have pages that:

 

Don’t work well with robots.txt or meta robots

 

Shouldn’t be canonicalized

 

Shouldn’t be 301’d

 

Aren’t unique and/or valuable

   

Delete these pages. They aren’t helping you or your clients.

 

Reduce page content

 

We’ve mentioned that you should have an image and text on every piece of content you create. That’s well and good, but filling your pages full of high-resolution images (among other things) can seriously increase loading times.

   

Google recently unveiled Core Web Vitals; one of the most important things is LCP, a factor that checks loading times on a page. The best way to reduce loading times is to simply eliminate unnecessary content from the page – less data to load means faster loading.

 

Minify code

 

Code is often written with lots of spaces, comments, and the like, in order to make life easier for coders. What a lot of people don’t realize is that doing this can actually mess with loading speeds. Use minify or a similar tool to minify your code, making it easier for computers to read.

 

Don’t use Javascript if you don’t have to

 

In some ways, the Internet runs on Javascript – most successful websites employ it in some capacity. Whenever you don’t need to use Javascript, however, you should opt not to. Google can render Javascript, but it takes them a lot of time to do so – it can lead to your pages not being indexed as quickly, and other problems. What’s more, Javascript is render-blocking, meaning that it can be a loading time killer when it’s not properly used.

   

You can use Javascript – just use it sparingly.

 

Let your pages be a bit lazy

 

You’ve probably seen lazy-loading before – when content is lazy-loaded, it only starts loading when the user actually needs it, instead of as soon as they try to load the page. It’s commonly seen when scrolling through blogs – images will only load when users scroll to where the image is located.

   

Doing this can substantially lower initial loading times – it can be used on videos, images, and even Javascript.

 

Keep image SEO in mind

 

You’ve got a beautiful 3 gigabyte ultra-high resolution photo of your staff in front of the ROM, and you want to post it on your website. 3 GB is obviously way too big – I picked that ridiculous size to illustrate a point.

   

Images should be optimized for size, shape, responsiveness, and more – if you need to reduce the quality of your image in order to reduce the file size, it may be worth it. Yoast has a handy guide to image SEO that covers everything you need to do.

   

Kill pop-ups

 

Do you like pop-ups? Me neither.

   

As it so happens, Google doesn’t like pop-ups either (they call them “intrusive interstitials”). They’re particularly heinous on mobile, where clicking the X can be particularly difficult. For this reason, you should avoid pop-ups unless they’re related to core functionality – things like pop-ups about cookies or age verification.

   

Obviously, some sites will want to use pop-ups on occasion nonetheless – if that sounds like you, make them as unobtrusive as possible.

   

Reputation Management

 

How many times your business has been reviewed, the diversity of reviews you get, and how often you get reviewed: all of these things can influence SEO. As you can imagine, having several positive reviews also encourages people to visit your website, especially if you’re showing up in 3-Packs. Reputation management is all about getting (and keeping) good reviews.

 

Encourage people to review you

 

Quantity is one of the most important review-related SEO metrics – so you want to encourage people to review you as often as possible. You can do this by asking people to review you – in conversation, via email, via text, any way you can. Remember, people don’t need to be prompted to leave a bad review, but perfectly satisfied customers will often need a prompt to leave a good review.

 

Respond to reviews

 

Whether reviews are positive or negative, you should respond to them. Positive reviews can be met with a simple “Thanks, glad you enjoyed it”, while negative reviews should be addressed offline. Leave a comment apologizing for their negative experience – let the reviewer know you’ll be in contact with them (and/or how to contact you). Then, address their grievances – this strategy can turn 1-star reviews into 5-star reviews.

 

Check reviews on multiple platforms

 

While most of our work is focused on GMB, you can get a lot of clicks from Facebook, Yelp, and other platforms, and those clicks can help your SEO efforts. Be sure to check for reviews of your business on a regular basis across multiple platforms – sign up for email updates from these platforms, and do routine searches for reviews of your business.

 

Get testimonials

 

Testimonials are kind of like super reviews – you can get a lot of content from them, too. You might ask your best clients for a video testimonial, you might include quotes from a testimonial in your ad copy or on your home page – they’re quite versatile. What’s more, people like testimonials; they give potential clients a sense of what makes your business unique, and why other Torontonians like you.

 

Use reputation management software

 

Review management software can do a lot for you. Some features you might find include:

 

Automated text and email requests for reviews

 

Automated posting of good reviews – automatically notifying customer service in the case of a bad review

 

Social listening and online reputation tracking

   

We offer a reputation management system with a free trial, so if you’re looking for something I’d recommend – well, I might be biased, but give ours a try, it really is excellent!

   

Phew – that was a lot of information, and I hope you found it as interesting to read as I found it to write. As you can see, there’s a lot that goes into SEO.

   

What you might not realize is this all just the absolute tip of the iceberg – a short summary of the basics, if you will. SEO Toronto businesses can use to really boost their rank will take a lot of effort – sometimes a full restructuring of the website. That said, by following the tips we’ve laid out here to the letter, you’ll be doing more for SEO than most Toronto businesses.

   

Your only competition will be businesses that are also following all of these tips – or who have opted to hire their own Toronto SEO agency. Consider First Rank – if we can give you all of these Toronto-centered SEO tips for free, imagine what we can do as partners with you.

 

The post 50 SEO Tips For Toronto Businesses appeared first on First Rank.

 

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Dosto agar aap bhi ghar baithe hazaro rupay kamana chahte hai to kripya karke ye post last tak padhe. Maine dekha hai ki bahut se log per day blogging start karte hai aur per day kai log ise chhod dete hai to mai apko yaha bata du ki blogging karne ke lie patience ki jarurat hoti hai agar apme wo hai to aap iske sath paise bhi kama sakte hai. To aaiye aate hai apne topic me blog se paise kaise kamaye. Dosto mai ye nahi kahuga ki ye aasan tarika hai but agar aap shuru me thodi mehnat karle to lifetime aap online paise kama sakte hai aur blogger wo madhyam hai jo apko har suvidha free me deta hai bas apko sirf website ka set-up karna hai aur uspe acche article poste karne hai. Jab apki website pe traffic aane lage to aap usme Adds laga dijiye. Fir kya apki earning start ho gyi. Aaiye aur jante hai paise banane ke tariko k bare me

 

Blogging hoti kya hai Blog Banakar Paise Kaise Kamaye

 

Dosto blogging ek aesa platform hai jaha pe ap kisi jankari ko apne blog ke jariye share karte hai jise koi bhi online padh sakta hai. Lekin blogging karte waqt ye dekhna bhi hota hai ki article accha likha hai ya nahi. Aur jo information ap share kar rahe hai apne blog me wo online kam search na hoti ho kyuki aesa hone pe apko apni information visitor tak pahuchane me problems hogi

Agar apke blog aur article (share ki jani information) attractive hai to apko apni website pe bahut sara traffic aane lagega. Jab apke website pe visitors badhne lage to samjah jaiye jald hi apko blog se earning hone wali hai aur jab apko aesa lage to ap Google Adsenes ke lie apply kar sakte hai.

 

Google Adsense kya hai

 

Google Adsense hame website pe lagane ke lie adds deta hai. Jab apke website pe 500+ visitors aane lage to ap add lagane ke lie Google adsense me account bana sakte hai. Account banane ke 6 mahine baad apka account registered ho jayega aur apko usme adds ke code dikhne lagege jisko ap apni website pe laga sakte hai.

 

Blog se Paise Kamane ke Fayde

 

Agar apne online market me kadam rakh dia hai to apko blogging ke bare me pata hi hoga sath hi ye pata hoda ki isse paise bhi kamaye ja sakte hai. Blog hi ek aisa tarika hai jisme ek rupay invest kiye bina hazaro aur lakho rupay banaye ja sakte hai. Agar aap bhi blogging start karne ki soch rahe hai to apko jarurat hogi in chijo ki-

 

Ek Gmail Account

 

Internet Connection

 

Computer or Laptop

 

English aur Hindi ki Basic Knowledge

 

Blog Bankar Paise Kaise Kamaye?

 

Online paise kamane ke liye apko sapse pahle blog banana hoga jaha ap information share kar sake.

 

to aaiye dekhte hai blog banane ke liye hame kya karna hoga-

 

Step 1: Ek Gmail Account Banaye

 

Blog Banane ke liye Gmail me account hone chaiye. Agar apke pass pahle se Gmail account hai to ap usi account ko blogger me connect kar sakte hai.

 

Step 2: Naya Blog Banaye

 

Ab apko ye karna hai jo gmail id ap blogging me use karna chahte hai usi id se apko blogger me sign in karna hoga. Uske baad blog create karna hoga. Ap chahe to Wordpress me bhi website bana sakte hai per wo free service nahi deta hai isliye blogger hi use kare aur free me website banaye.Baad me ap jab chahe use worpress me shift kar sakte hai.

 

Step 3: Blog ka Template or Blog Design Set Kare

 

Ab apko main kaam karna hai blog ka design set karna matlab blog dikhne me kaisa lagega. Jab apko blog tayar ho jaye to ap isme koi bhi Paid or Free blogger theme laga sakte hai. Ek baat yad rakhe jab apki website ka look accha hoda to ispe visitors jyada aayege aur isme apki income hogi. Free blogger themes download karne ke liye link per click kare >> Blogger Templates 2018

 

Step 4: Badhia Post Likhe

 

Agar ap blog ke liye post likh rahe hai to ye dhyan rakhe ki post me likha jane wala content unique hona chaiye matlab kisi website se uthaya hua hona ni chaiye. Jab apka article badhia hoga to google me wo jaldi rank karega aur us pe visitor bhi aane lagege. Jaldi visitor pane ke lie ap apne blog me 25-30 badhia post bana kar publish kar de uske baad ap dekhege ki apki website ka traffic badhne lagega.

 

Step 5: Blog Post ko Google Search Console Me Add Kare

 

Agar apne blog me koi post likhi hai to use sabse jaruri hai Google Search Console me fetch karna agar ap aisa nahi karte hai to apko post search engine me show nahi hogi jisse apko new visitor nahi milege aur apki website ka traffic bhi nahi badhega. Apko har ek post publish karne ke baad use google me index karna hoga aisa karne se google ko apki website pe share ki ja rhi information k bare me pata chalta rahega jisse apki post jald hi rank karne lagegi.

 

Search Console me add karne ke lie apko jana hoga >> Webmaster >> Search Console >> Website Name >> Crawl >> Fetch as Google >> Paste your Post Url

 

Step 6: Traffic Kaise Badhaye

 

Bahut se log paiso ke lalalch me kai post kar dete hai lekin unhe ye nahi pata hota ki agar website pe traffic nahi hai to earning bhi nahi ho sakti iske liye apko apne blog ko promote karna hoga jo do tarah se ho sakta hai ek to Paid yani paise lagakar aur dusra hai Free jo ki ajkal bahut se log use karte hai. Agar apko traffic badhana hai to apko har post ko social media me share jarur karna hoga aur use apne friends me bhi share karna hoga. Website ko logo ko open karne ke lie kehna hoga. Jab apki website kai sare log kholege to google apki site ki ranking me sudhar karega aur jisse apki post kai logo tak pahuchegi aur apka traffic increase ho jayege.

 

Step 7: Blog me Add Kaise Lagaye

 

Google se Paise kaise kamaye iske liye Jab apki website pe bahut sare visitors aane lage to ap Add lagane ke liye google se request kar sakte hai. Iske liye apko Google Adsense me account banana hoga, iske 6 mahine baad apka account active hoga jaha se app Add ke codes copy karke apni website aur post me laga sakte hai. Iske baad agar koi visitor us add pe click karta hai to apko kuch rupay milege jo account me add ho jate hai aur month ki 22 se lekar 30 tarikh tak apke account me credit ho jayege.

 

Note : 1000-1500 visitors daily aane per $5 Se $8 tak earning ho jati hai.

 

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1. Do a full SEO audit of your main business website.

 

The first and probably most important SEO task you can do during the Coronavirus Quarantine is to audit your website to understand a baseline of where you are. You can then easily make a list of things to fix, figure out which ones you want to do yourself and which you want to farm out.

 

Do it yourself SEO is not for the faint of heart, and if you don’t already have at least some technical foundation, the hill might be a bit too steep.

 

But let’s look and see what the landscape looks like.

 

Here are 5 SEO tools you can use to get a handle on the SEO health of your website. You can use these tools, though if you are not into current SEO, you really won’t gain a full understanding of what you are looking at. You can still get a lot done, because you can learn a little bit more about SEO in the process of analyzing your business through these tools.

 

If you don’t already have a good working SEO knowledge, this is a great time to gain some!

 

How does an SEO Audit help your SEO?

 

It tells you at a granular level what you need to improve, and errors that are hindering your SEO. It’s a black and white, easy to access guide for exactly what you need to do to improve.

 

Knowledge Level Needed (1-5): 4

 

To be effective, probably a 4. An effective and useful audit is about speed. Get the info fast, understand what’s important in that info, and execute fast. If you don’t have the time or expertise to do this, hire a pro. If you’re ok getting limited benefit as you learn, get after it!

 

2. Connect all of your Social Profiles to Your Website

 

One of the most common mistakes I see is social profiles are not connected, which is really silly, because it’s usually just a process of filling out a form on your WordPress website.

 

This is another reason to use WordPress, because WordPress makes it super super easy. Social profiles pointing the right direction are really important for SEO, but they’re even more important for customer retention, click-through rate, and social proof.

 

Social proof is the process of letting your prospective customer know that other people just like them have used your service and are happy with you.

 

It’s difficult to overemphasize how important clear throughput of social interaction on your website can be.

 

How does connecting your Social Profiles help your SEO?

 

One of Google’s top ranking factors is social signals, so when your social profiles are connected to your site, and you pass good info between them, it gives you some social signals. It’s not going to skyrocket your rankings, but you’re hurting yourself if you don’t have it in place.

 

Knowledge Level Needed: 1

 

Unless your site has no plugins that help you connect social profiles, this will be very easy. Install Yoast if you have a WordPress site. Connecting your website is far easier; just fill in your website on the social profile. Butter.

 

3. Optimize All Social Profiles.

 

Most social profiles exist somewhat in a silo. This means that they do not pass link juice we each other, they don’t pass link juice to your website or anything else.

 

That said, Google is smart.

 

You might have heard that before, but it’s true. Google can figure out that your social profile is pointing at your website. And it matters. It’s not a game changer, and it’s not going to completely change your SEO life, but it does matter.

 

And it has an effect. There are secondary functions within the SEO sphere, but that’s too complicated to go in now. Just suffice it to say that you need to be active on your social profiles, have them optimize, and make sure they are connected to your website correctly.

 

How does optimizing your social profiles help your SEO?

 

It’s another brick in the wall. Like most things, it’s not going to explode your rankings, but it helps your social signals be as strong as they can be.

 

Knowledge Level Needed: 3

 

You need to understand the value of the SEO assets you have in each social profile, but there are enough tutorials out there to tell you which profile has what value, you should be ok.

 

4. Write Blog Posts

 

This quarantine is a great time to start building the blog (or writing those blog posts) that you’ve always known that you needed to do but never had the time.

 

This is probably the most agnst-inducing word to the small business owner, but its a necessary pain!

 

Most small business owners don’t realize how easy blogging can be. Most of us feel like we need to be writing Shakespeare to blog, and if we can’t come up with the most unique, One of a Kind content there is, we shouldn’t blog.

 

“Everyone else is doing this already”, we say to ourselves. We don’t realize that we each have a unique take on things.

 

I offer an easy 5-step Quick Start Method to get yourself moving so you can blog THIS week. I’ve written entire blog post about it, (see what I did there?) that details exactly how to get yourself moving, and provide the unique content that is already in your brain.

 

So blog. Try to blog once a week.

 

Bonus points if you have a YouTube video that you can embed somewhere on the blog.

 

Now just repeat this five times, and you have five blog posts that you can share regularly as Evergreen content.

 

Here’s a pro tip: Voice-to-Text.

 

I am actually writing this using a voice-to-text transcription function inside of Gmail. It’s a great tool, and is pure gold when I want to get an idea out of my head.

 

Now, now that you blogged, you can take the next step. And that goes to the next phase.

 

How does Writing Blog Posts Help your SEO?

 

It’s powerful. Google is constantly looking for good content. The secret sauce is to make sure you’re answering questions that your customers have. You can even search Google to see if your questions are actually getting searched. If you’re a little more on the knowledgeable side, blogging is a great way to silo content. Don’t worry if you don’t know what that means, just start writing!

 

Knowledge Level Needed: 3

 

You need to be able to write cohesively, and you need to understand how to properly use keywords. Hint: not too many, but make sure you have a couple of mentions, direct and indirect, per 300 words. WARNING: DO NOT repeat the same keyword over and over unnaturally. That will get you a slap from Google.

 

5. Optimize Google My Business.

 

Google My Business is the “Home Base” for your local marketing through Google, and since Google is the heavyweight in local search, you may want to consider it THE center of your local marketing.

 

Google My Business is a powerful marketing tool, made even more so in the changes Google has made in their system in the last 12-18 months. If you’re blogging, you should be copying and pasting your blog, or a piece of it, over to a Google My Business post.

 

There are more optimization functions to be done here, but it’s too involved for one post. There are dozens of specific steps to take in your optimization efforts, so I’ll have to leave that for another post.

 

How does Optimizing your Google My Business Help Your SEO?

 

Impossible to overstate it: POWERFUL.

 

Google has made it their business to make it powerful, so take heed. Get on your steed. Proceed.

 

Knowledge Level Needed: 3-5

 

If you just show up every day on your GMB account and do something, you’ll be doing ok.

 

For the next level, you need some knowledge. Specifically, you need to know what NOT to do. There are a litany of actions you can take that will actually get your account suspended.

 

6. Optimize and “Syndicate” Your Reviews

 

Make the most of your reviews!

 

Don’t let those wonderful reviews just sit out there on those various review sites and social sites! Make sure you’re getting the most out of them. You already did the hard work to get the review, y providing great service; now get the most out of the payoff.

 

Here are a few ideas.

 

I go much deeper into about how to make the most of your reviews in another blog post, but for now let’s just quickly talk about how to use them.

 

First, have a central reviews or testimonials page. It’s a single page on your main website where your prospective clients can go and hear how great you are.

 

Then, sprinkle the reviews throughout your website.

 

Every page should have a review, even the about page.

 

Reviews are the most common way that a prospect interacts with you before the sale, previews your product or service, and samples your brand, long before they ever make a purchase.

 

Know, Like & Trust has never been bigger than it is now, even though it happens most often now in a virtual way.

 

How Does Optimizing and Syndicating Your Reviews Help Your SEO?

 

When it’s done right, your reviews tell future prospects exactly how it will be to buy from you. Syndicating your reviews means that the buyer journey, told by your current customers, is experienced first-hand. Since reviews are about your products and services, they are directly tied to your optimum keywords (or they should be).

 

Knowledge Level Needed: 2

 

You need to understand copywriting just enough to insert keywords in the proper places.

 

SEO Pro Tip: Blog Your Reviews as Case Studies or Use Cases

 

You can also write blog posts ABOUT your reviews. This is a longer process, and again, I go into this fully in a separate blog post, but suffice it to say here that you can create complete blog post out of single reviews. They’re very powerful.

 

7. Develop your brand story.

 

Why did you start your business? What’s your passion about what you do? What’s your favorite part of what you do? Wine? Who have you helped? What stories are there around that? How does tie into your core value proposition, and your brand byline? For me, Define the elements of a brand. Logo, colors, feel, byline Etc

 

Try this: think through your Brand Values, and then associate an image with each value. After that, associate a Value Proposition to those same values. Make a video on each Value Proposition.

 

Now, you have content associated directly with your Brand. The more iterations you run through with this process, the more honed your Brand Values will be.

 

How Does Developing Your Brand Story Help Your SEO?

 

Now more than ever, branding is inseparable from SEO. In the past, you could operate your SEO campaign as some small part of your overall marketing campaign, or as some isolated effort that is short term, but not anymore.

 

The age of the semantic web and the BERT update in the Fall of 2019 means that Google is constantly in the business of tying brand facts to your brand as an entity, not just ranking a page.

 

And remember; your Brand Story is the aggregation of your Value Propositions plus your personal story.

 

Knowledge Level Needed: 1?

 

I said 1 with a question mark, because you should be able to tell the story of your brand. It’s ok if you don’t know where to start, but it really is the most important job you have in your small business. I think the argument could easily be made that it’s the most important place to invest.

 

8. Define your value proposition(s).

 

If you don’t understand what your value propositions are, this is a great time to really nail that down. We’ve already discussed Value Propositions in the previous section on branding, but it’s still valid to

 

In short, a value proposition is that phrase by which you propose value to your prospective clients.

 

What value are you proposing to me that your Product or Service has? That is your value proposition. How are you solving my problem? How are you making my life easier?

 

The more time you spend developing your Value Propositions, the more they will pay off.

 

How Does Defining Your Value Propositions Help Your SEO?

 

Easy. Value Propositions = Keywords. Value Propositions also produce solutions to problems, which yield more keywords.

 

Knowledge Level Needed: For SEO: 1 For Copywriting, 4

 

Working in the land between keywords and copy can be murky. The more work you do in this area, the better.

 

9. Deploy Your Value Proposition(s)

 

I know, I know, that sounds like what you’d hear on a military show on Netflix, but I promise, it’s relevant!

 

Once you have your Value Proposition defined, you have to deploy it. If you’ve been blogging and building pages o your website, then you have at least a dozen pages out there that need to be corrected to reflect your new VPs.

 

Don’t stop with just one, though; it’s almost impossible that you don’t have more than one Value Proposition, because if you’re like most small business owners, you have more than one product or service, and more than one product or service means more than one Value Proposition.

 

Every bit of effort you put into Value Propositions pays huge dividends, because they are the direct conduit in talking to your ideal clients….in their exact language!

 

Every ounce of energy you put into your Value Propositions, and then your Brand Story, is like super power juice for your SEO. Whether you realize it or not, Value Propositions and SEO are inextricably linked, and one powers the other.

 

How Does Deploying Your Value Propositions Help Your SEO?

 

When you put your Value Propositions out into the Googleverse, you’re putting little spotlights and highway signs back to your website. By spaeaking in terms of value to your prospective customers, you preach the value of your service to them long before they ever come to your site.

 

Knowledge Level Needed: 2

 

A good mix of SEO for keywords and a little higher knowledge of copywriting, again, and you’re off to the races.

 

10. Raise your SEO Tool game.

 

Quarantine is a great time to go through different tool lists, try some, discard what you don’t like and keep the rest.

 

There are so many free tools out there, pick up some and start using them on your side. I’m including a video on how to use some of the tools that I really like out there, most of these are free.

 

Check out my 5 Free SEO Tools post here!

 

I also put together a more comprehensive List of 15 Digital Marketing Tools here.

 

I will indicate where there is a charge, but usually they are all free.

 

Using an SEO tool really develops your skills and understanding the SEO World from a technical perspective, and causes you to look at your site through a different lens that you had not seen before.

 

How Does Learning About SEO Tools Help Your SEO?

 

The better you know SEO tools like Google Analytics and Search Console (and others), the more time you save yourself, the more productive you become, and the more accurate your entire operation becomes.

 

Knowledge Level Needed: 5 (eventually)

 

Starting out at 1 is just fine, because that’s where we all start. Get out there and learn!

 

11. Reach Out to Your Network

 

Warming up your network is a great opportunity to learn what’s going on in the lives of your close business alliances, and you might even come across some business opportunities.

 

Of course, you don’t want to do this if all you’re looking for is a sale. This isn’t the time.

 

If you’re unused to networking, here are a few pointers.

 

First, bring value.

 

Just like a garden, you can’t expect consistent output without constant feeding, watering, weeding, and most importantly, FEEDING.

 

How do you feed your network?

 

In short, help your people. There are many ways to do it, but here’s a HUGE help: reviews.

 

Most likely, you’ve done some business with different people in your network. If not, you probably still know them or a service they’ve done for someone else well enough to give them a review. You may have even given them a review already. Here’s where you can really help:

 

Don’t stop with one review!

 

There are about a dozen major review sites, including Google, Yelp, LinkedIn, Manta, YellowPages and Better Business Bureau.

 

Go to each of these sites, look for your friend’s business, go to their profile, and tell their story. In less than an hour, you can make a massive difference for anyone in your network that has public profiles.

 

Google finds every one of these reviews that exists, and values them very highly.

 

How Does Reaching Out To Your Network Help Your SEO?

 

It seems counter-intuitive, but real world activity has never had more effect on your SEO than now. Here are just a few ways you can do this:

 

First, bounce your Value Propositions off your close network. They will tell you what resonates and what doesn’t.

 

Next, offer reviews and ask for reviews. Make sure you get keywords in your reviews, VERY important and very effective.

 

If you just do these two things, your SEO will get better, along with your Brand Messaging, your sales and your own presentation of your Brand Message.

 

Knowledge Level Needed: 1

 

Just get out there and do it! Even in Covid quarantine, you can still use the phone!

 

12. Develop Video in Your Brand Story

 

Video is important…when used right.

 

Before going any further, let me tell you what is probably the biggest waste of budget I see by small business owners: video.

 

“So why are you telling me to do video when it’s the biggest waste of money you see?!?”

 

Hold on, I’m talking about poorly conceived and executed video.

 

Now, here’s the good news: where it’s poorly executed is exactly what will benefit you the most: the money!

 

The mistake I see most often is small business owners paying thousands of dollars for video that looks great, but has no message. All the budget goes into the visual of the video, and while money might have been invested i copywriting, that copy is not wrapped around value propositions, but rather around some pet idea of the owner of the business.

 

You can make a video with your phone and a tripod that’s ten times as effective than a $5,000 video, and it won’t cost you any more than some of your time!

 

The next few items I list will revolve around video, and some high level thoughts about how to use it.

 

How Does Video in Your Brand Story Help Your SEO?

 

As you develop your Value Propositions, talk through solutions, answer common questions, then put all of this content in video, you are building a content empire. Take the next step and put relevant images throughout this content, and your SEO empire just keeps growing.

 

Knowledge Level Needed: 3

 

You need to have some knowledge of how to frame pictures and video, how to write video-friendly copy, etc… But hey, DON’T LET THAT STOP YOU. “Don’t let perfect be the enemy of Good”. Starting beats perfect.

 

Just imagine a quote that totally inspires you to get moving, and then pretend you read that quote here, then pretend you thanked me.

 

13. Build a YouTube Channel

 

YouTube is the world’s second largest search engine, after Google, and they are owned by Google, so you better know that Google values what’s on that platform.

 

This is where it has to stay high level for now, because there are you too many steps to fully setting up and optimizing a YouTube channel.

 

Try to use a keyword in the title of your username. There are tens of millions of YouTube accounts, so the likelihood of you getting exactly the name you want is low. Get as close as you can.

 

Next, be as descriptive as you can in your about section. See how we always get back to Value Propositions? Include them in your description.

 

How Does Building a YouTube Channel Help Your SEO?

 

Hard to overestimate the power of your own YouTube Channel. YouTube is owned by Google, and is the world’s second largest search engine, and there’s plenty of data that says Google loves YouTube content.

 

Secondary to that, but just as important, maybe more, you have a channel to tell your story in an organized way. Talk to your customers directly, and tell them your story.

 

There are dozens of technical ways you can either optimize YouTube videos for SEO or deploy it on your site, but that will have to be a different blog post.

 

Knowledge Level Needed: 3 eventually

 

Learn as you go. Get started, all the above inspirational, get off the couch quotes inserted here.

 

14. Shoot Selfie Videos that Tell Your Story

 

Talk about your service offerings, products, your back story (customers love to hear about how you started your business and what you’re passionate about), anything you can think of that would help your prospects make a better decision.

 

You may find this hard to believe, but in most cases, off-hand, self-shot, amateur video converts far better than well-produced video.

 

There are exceptions, of course, but not enough to stop you from shooting video today!

 

Few people are comfortable seeing themselves on camera, so just start. You’ll get more comfortable as you go.

 

How Does Shooting Selfie Videos Help Your SEO?

 

One word: Conversion.

 

Selfie videos just convert better than most other video types. If you can get an interview video to work like a selfie video, those will convert well, too.

 

Knowledge Level Needed: 2

 

In this case, it’s less about actual knowledge, and more about tools and tactics. Get a good selfie stick. Get a tripod. You can actually use a tripod as a selfie stick while it’s folded up if you want. Get a phone clip. Then, it’s all about trial and error. Get started!

 

15. Shoot Videos that Answer Common Product or Service Questions

 

Explanatory videos that help your customer make a better decision, navigate tough parts of using your product or service, or otherwise make it easier for your ideal prospect to do business with you.

 

The best way to target video like this is to walk back through your last 15-20 customer interactions. Interview these folks ad ask questions about how things went. If you have a customer service department, poll your team and dig into your most common questions or problems.

 

Then shoot video for that.

 

How Does Shooting FAQ Videos or “Fix My Problem” Videos Help Your SEO?

 

Again, Conversion. If you have any doubts remaining about how much answering relevant questions matters, note this: Google has recently added a “People Also Ask” section in organic search.

 

Seriously.

 

You can even get a leg up by polling this section regularly within the framework of your core keywords. Google thinks those questions are relevant, shouldn’t you? Check out the image below for further proof:

 

16. Seek Out Opportunities for Free Tutorial Videos

 

Tutorials are’t a good fit for every small business (for instance, you could not very well shoot a tutorial on how to remodel your house after a tornado if you are a disaster recovery company). Determine if they are, and if so, do it!

 

Free tutorials are great for establishing trust, because as a prospect, you’re helping me for free. If you can create one with enough value, you can offer it as a lead magnet to use on your website to collect emails.

 

Now that you’ve shot tutorials and product and service videos, let’s talk about the 3rd type of video before we move on to some technically helpful tips.

 

How Do Free Tutorial Videos Help Your SEO? Isn’t That Giving Too Much Away?

 

This might be the most important point in this entire blog post: Branding IS SEO today.

 

SEO was once about keywords. Now it’s about entities, and your Brand is your Entity.

 

Tutorial videos help you establish yourself as an authority in your space. When you take the next step and continually attach your tutorials to key questions and problems stated by your audience, that authority branding moves into higher gear.

 

Knowledge Level Needed: 3

 

Again, it’s about the intersection of writing good copy for your video, and the tactical aspect of shooting it.

 

One of the tools I talk about all the time is Screencastify, because any small business owner can shoot browser based tutorial videos….get ready for it….FOR FREE.

 

Screencastify is right up there with Google to me for value to the small business owner.

 

17. Shoot Videos that Tell Review Stories

 

You can super-power your reviews by telling the story of them through video. You can do this one of a couple of ways (I’m sure there are more, but these are 2 I really like).

 

First, just a regular off-hand selfie video, walking through the engagement on which the review was based. I’ll leave that, since we’ve already discussed selfie videos.

 

The next type of review video is a type that you can actually use across any of the types we’ve discussed before. I call it a slide deck video, but I’ve heard it called a Slideshare video, too. Either way, you simply use slides or images to walk through a scenario that reflects the review engagement.

 

There is a really great extension you can use to make these videos, called “Screencastify”. I talked about it in the Video Marketing section of my post on Digital Marketing Tools (linked above), I’ve talked about it in the section above, I talk about it in my workshops, I literally talk about it all the time. It’s just a stupendous value.

 

How Does Shooting Review Story Videos Help Your SEO?

 

It deepens your authority, your customer solution story, which all gotes to your branding, which again, is about entities and what SEO is all about today.

 

Knowledge Level Needed: 3

 

Same as above. The good news is, as you learn to do one of the above video shooting tasks, all those skills will apply across all of these, so it won’t be like learning to level 3 on several tasks, but rather all “the skill boats will rise”, meaning that you will get better at all of the video tasks at once.

 

The post 17 SEO Tasks You Can Do During the Coronavirus Quarantine appeared first on Frontburner Marketing.

 

frontburnermarketing.net/seo-tasks-you-can-do-during-the-...

via

 

Nếu bạn có một trang web, các công cụ quản trị trang web miễn phí của Google là tài nguyên vô giá mà bạn nên tận dụng.

 

Nhưng nếu bạn chưa có, bạn nên thêm Google Search Console vào danh sách các tài nguyên Google của bạn để giúp bạn nhận được nhiều hơn từ trang web doanh nghiệp của mình.

 

Công cụ miễn phí này sẽ giúp bạn cải thiện hiệu suất trang web tổng thể của mình bằng cách phát hiện bất kỳ vấn đề nào có thể ngăn nó bị Google lập chỉ mục hoặc hiển thị trong kết quả tìm kiếm không phải trả tiền.

 

Cách thiết lập Google Search Console

 

Để bắt đầu, hãy truy cập Google Search Console tại đây

 

Để truy cập nó, bạn sẽ được yêu cầu đăng nhập bằng tài khoản Google của mình – đảm bảo bạn sử dụng cùng một tài khoản ở đây mà bạn sử dụng cho bất kỳ công cụ Google Webmaster nào khác cho cùng 1 website mà bạn sử dụng.

 

Khi bạn đã đăng nhập, hãy tìm nút có nội dung Thêm tài sản. Nhập đường link cho trang web của bạn và nhấp vào nút.

 

Từ đó, Google có thể yêu cầu bạn xác minh bạn là chủ sở hữu của trang web. Có một vài cách khác nhau bạn có thể làm điều này .

 

Nếu bạn đã sử dụng Google Analytics, thì tùy chọn đơn giản nhất sẽ là chọn Mã theo dõi Google Analytics làm phương thức xác minh của bạn.

 

Miễn là mã theo dõi Google Analytics của bạn nằm trong phần trên trang chủ của bạn, bạn sẽ không gặp vấn đề gì.

 

Dưới đây là một số cách quan trọng nhất để sử dụng Google Search Console

 

1. Gửi sơ đồ trang web.

 

Mặc dù trình thu thập dữ liệu web của Google có thể tự tìm hiểu rất nhiều về một trang web và các trang web riêng lẻ của nó, nhưng bạn có thể giúp họ thêm một chút trợ giúp trong việc tìm hiểu thông tin họ cần bằng cách gửi sơ đồ trang web cho Google.

 

Một số trang web sẽ tự động tạo sơ đồ trang web cho bạn. Nếu không, bạn sẽ cần tạo một sơ đồ trang web và tải nó lên máy chủ của bạn. Khi bạn đã có nó, tải nó vào Google Search Console cực kỳ dễ dàng.

 

Trong bảng điều khiển mới, nhấp vào Sơ đồ trang web trong menu ở bên trái của trang, sau đó điền URL sơ đồ trang web theo hướng dẫn.

 

2. Tìm hiểu các từ khóa phổ biến mọi người sử dụng để tìm thấy bạn.

 

Bất cứ ai tìm thấy trang web của bạn thông qua tìm kiếm không phải trả tiền đều sử dụng cụm từ tìm kiếm cụ thể để đến đó. Google Search Console hiển thị cho bạn các từ khóa phổ biến nhất đưa mọi người đến trang web của bạn.

 

Trong chế độ xem Google Search Console, bạn sẽ tìm thấy thông tin này bằng cách nhấp vào Hiệu suất trong menu bên trái hoặc trong hộp trên cùng trong bảng điều khiển chính.

 

Bạn sẽ thấy danh sách tất cả các từ khóa mọi người tìm thấy bạn và số lần ai đó đã nhấp vào liên kết của bạn sau khi tìm kiếm từng từ khóa.

 

Bằng cách nhấp vào một từ khóa cụ thể trong danh sách và sử dụng các tùy chọn bộ lọc trong menu trên cùng, bạn có thể tìm hiểu sâu hơn một chút để tìm hiểu các trang hiển thị trong SERPs (Trang kết quả của Công cụ tìm kiếm) cho một từ khóa cụ thể, mọi người ở quốc gia nào đến từ khi họ tìm kiếm từ khóa và những thiết bị họ đang sử dụng. Và bạn có thể thấy các từ khóa khác nhau như thế nào về số lần nhấp, số lần hiển thị và tỷ lệ nhấp.

 

Google hiển thị cho bạn cả số lần nhấp mà mỗi từ khóa kiếm được cho bạn và tổng số lần trang web của bạn hiển thị trong các truy vấn tìm kiếm cho từ khóa đó (số lần hiển thị) trên trang chính và bạn có thể xem các danh mục khác (TLB, vị trí) bằng cách nhấp trên hình tam giác ngược phía trên danh sách.

 

Thông tin này cho bạn biết nếu bạn thu hút thành công mọi người vào nội dung của mình dựa trên các từ khóa được nhắm mục tiêu trong chiến lược SEO của bạn.

 

Và nó sẽ tiết lộ bất kỳ từ khóa nào mọi người tìm thấy bạn mà bạn không có ý định nhắm mục tiêu.

 

3. Xác định các trang phổ biến nhất của bạn.

 

Mỗi trang web sẽ có các trang hoạt động tốt hơn trong các công cụ tìm kiếm so với các trang khác. Google Search Console sẽ giúp bạn xác định trang web nào sẽ mang nhiều người nhất đến trang web của bạn.

 

Bạn có thể tìm thấy các trang phổ biến nhất của mình trong cùng một phần bạn đã tìm thấy các từ khóa, và lọc và xem các tập hợp dữ liệu khác nhau hoạt động khá giống nhau.

 

Trong cả hai phiên bản của trang web, trong cùng một phần Phân tích tìm kiếm mà bạn đã xem từ khóa, hãy chọn Trang trong menu.

 

Bạn sẽ thấy một danh sách tất cả các trang mọi người đã xem và nhấp theo thứ tự phổ biến giảm dần, với các trang hoạt động tốt nhất của bạn ngay trên đầu.

 

Chế độ xem mặc định hiển thị cho bạn các trang phổ biến nhất về số nhấp chuột và hiển thị. Bạn cũng có thể xem cái nào hoạt động tốt nhất về tỷ lệ nhấp và vị trí.

 

4. Xem khách truy cập của bạn đến từ đâu.

 

Nếu doanh nghiệp của bạn phục vụ một phần nào đó của thế giới, thì điều quan trọng là có được lưu lượng truy cập từ khách truy cập sống trong một khu vực địa lý được thiết lập hơn những nơi khác

 

Google Search Console cũng sẽ cung cấp cho bạn dữ liệu về vị trí của khách truy cập, do đó bạn có thể chắc chắn rằng mình đang tiếp cận đúng người.

 

Đây là trong cùng một phần với các từ khóa và dữ liệu trang. Trong cả hai phiên bản, chọn Quốc gia trong menu.

 

Bạn sẽ thấy số lần nhấp mà trang web của bạn nhận được từ mỗi quốc gia, với số lượng cao nhất ở đầu danh sách. Cũng như các danh mục khác, bạn cũng có thể chuyển sang xem kết quả dựa trên số lần hiển thị, tỷ lệ nhấp và vị trí xếp hạng tìm kiếm.

 

5. Tìm hiểu những thiết bị họ sử dụng.

 

Đến bây giờ, mỗi doanh nghiệp nên có một thiết kế website thân thiện với thiết bị di động . Nhưng ngay cả khi bạn đã thực hiện các bước để đảm bảo trang web của bạn trông tốt trên thiết bị di động, vẫn rất tốt để biết phần nào khách truy cập của bạn đang tương tác với trang web của bạn trên từng loại thiết bị khác nhau.

 

Bạn có thể thấy ở đây phân phối số lần nhấp bạn nhận được trên mỗi loại thiết bị và bạn có thể chuyển qua để xem số lần hiển thị, tỷ lệ nhấp và vị trí trung bình như mong muốn

 

6. Kiểm tra xem trang web của bạn hoạt động tốt trên thiết bị di động.

 

Mặc dù bạn nên tự mình kiểm tra thiết bị di động trên trang web của mình, bạn cũng có thể sử dụng Google Search Console để xác nhận rằng trang web của bạn đã đạt được các tiêu chuẩn về khả năng sử dụng di động của họ.

 

Trong phần Tính năng nâng cao trên menu bên trái, chọn Tính khả dụng trên thiết bị di động. Nếu mọi thứ về trang web của bạn có vẻ tốt với Google dựa trên các tiêu chuẩn về khả năng sử dụng di động của họ, bạn sẽ thấy một biểu đồ màu xanh cho bạn biết rằng không có lỗi nào được phát hiện.

 

Nếu nó xác định một cái gì đó về trang web của bạn không hoạt động tốt trên thiết bị di động, chẳng hạn như sử dụng kích thước phông chữ nhỏ, bạn sẽ nhận được một thông báo màu đỏ trong phần này cho bạn biết vấn đề là gì để bạn có thể khắc phục nó

 

7. Xem những trang web liên kết với bạn.

 

Đối với bất kỳ ai tập trung vào làm SEO, đây là một trong những thông tin quan trọng nhất. Backlinks là một trong những yếu tố xếp hạng lớn nhất, vì vậy mỗi khi một trang web có sức mạnh khác liên kết với bạn, nó sẽ tăng sức mạnh trang web của bạn trong mắt thuật toán của Google.

 

Trong phần Liên kết trong menu bên trái, chọn Liên kết đến trang web của bạn.

 

Bạn sẽ thấy một danh sách các trang web bao gồm ít nhất một liên kết trên trang web của họ trở lại trang của bạn, cũng như một danh sách các trang trên trang web của bạn mà các trang web khác liên kết nhiều nhất.

 

Trong phần được gắn nhãn Cách thức dữ liệu của bạn được liên kết, bạn cũng có thể thấy văn bản neo mà các trang web khác sử dụng thường xuyên nhất khi liên kết trở lại với dữ liệu của bạn.

 

Bạn có thể tìm thêm thông tin trên mỗi backlink bằng cách nhấp vào trang web, sau đó nhấp vào liên kết được liệt kê. Từ đó, bạn có thể thấy các trang cụ thể bao gồm liên kết và tự truy cập chúng để xem cách sử dụng.

 

8. Xác định các vấn đề bảo mật trang web .

 

Ngay cả khi doanh nghiệp của bạn không đủ lớn để có thể bị hack, những lỗi bảo mật vẫn có thể gây ra cho bạn những vấn đề nghiêm trọng.

 

Và rủi ro sẽ tăng lên rất nhiều nếu bạn có một trang web thương mại điện tử thu thập dữ liệu khách hàng nhạy cảm như thông tin thẻ tín dụng.

 

Google Search Console cung cấp một cách nhanh chóng và dễ dàng nếu trang web của bạn có một lỗi bảo mật mà bạn nên biết.

 

Nhấp vào tùy chọn Vấn đề bảo mật trên menu bên trái. Nếu bạn không có gì phải lo lắng, Bảng điều khiển sẽ cho bạn biết.

 

Nếu Google phát hiện ra một vấn đề, Google sẽ đưa ra chi tiết các vấn đề bạn cần tìm hiểu để đưa ra cách khắc phục,

 

9. Xác nhận dữ liệu có cấu trúc của bạn đang hoạt động.

 

Cuối cùng, nếu bạn sử dụng đánh dấu lược đồ hoặc dữ liệu có cấu trúc khác trên trang web của mình, Google có thể xác nhận cho bạn liệu nó có được thiết lập để hoạt động trong SERPs hay không.

 

Trong Giao diện tìm kiếm, bạn sẽ tìm thấy các danh mục cho Dữ liệu có cấu trúc, Thẻ Rich snippet và Công cụ đánh dấu dữ liệu, tất cả đều là các phương pháp bạn có thể sử dụng để truyền đạt thêm thông tin cho trình thu thập thông tin của Google về cách hiển thị các trang web của bạn trong kết quả tìm kiếm.

 

Bảng điều khiển cung cấp chi tiết về việc bạn có cài đặt mã hóa đúng cho các danh mục này hay không, hoặc nếu bạn cần thực hiện thay đổi.

 

Phần kết luận

 

Google Search Console hoàn toàn miễn phí và, như bạn có thể thấy, được đóng gói kỹ lưỡng với thông tin hữu ích cho bất kỳ trang web doanh nghiệp nào.

 

Nếu bạn quan tâm đến vị trí và cách bạn hiển thị trong các công cụ tìm kiếm, đây là tài nguyên tốt nhất của bạn để đào sâu vào dữ liệu có sẵn và lập kế hoạch hành động để cải thiện SEO của bạn.

 

Xem tiếp bài viết gốc tại đây: Hướng dẫn sử dụng Google Search Console

 

nguyenduyanh.vn/google-search-console/

Become Digital with 360DigitalGyan.com This app contains digital marketing tutorials designed specifically for beginners who want to start their career in digital marketing but don't know from where they should start

 

WsCube Tech presents before you a step by step guide to learn how to do online marketing, the 360 Digital Gyan-Learn SEO and Digital Marketing app. The app teaches you the ways by which you can create a place for your business in the Online World. This free application comes loaded with categories, each containing textual and visual data, ensuring the complete understanding of the topic. This app has been crafted for all beginners or professional.

 

Browse through our modules for- Digital Marketing, SEO (Search Engine Optimization), SMO (Social Media Optimization), SEM (Search Engine Marketing), Google AdWords, Google Analytics, Google webmaster, PPC, e-mail marketing, content marketing, Facebook marketing, twitter marketing and many more with new content being added regularly.

 

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Yoast SEO là gì?

 

Yoast Seo là một plugin SEO WordPress phổ biến nhất hiện nay với hơn 5 triệu người dùng. Nó được hỗ trợ các tính năng SEO mạnh mẽ cho WordPress giúp website của bạn có thứ hạng cao trong kết quả tìm kiếm. Đây là một plugin không thể thiếu khi bạn tiến hàng xây dựng website mới bằng WordPress.

 

Yoast SEO có phiên bản trả phí và miễn phí, nhưng với người mới bắt đầu thì phiên bản trả phí là rất tuyệt vời để sử dụng, phiên bản trả phí chỉ có thêm 1 vài chức năng mà mình nghĩ cũng không thực sự cần thiết lắm. Khi mới ra mắt, nó có tên gọi WordPress Seo by Yoast sau này đổi thành Yoast Seo. Do có nhiều tính năng mạnh mẽ, nên nó khá phức tạp khi làm quen với người mới.

 

Trong bài viết này, học MMO sẽ hướng dẫn cách bạn tất cả các cài đặt trong plugin Yoast Seo, các chức năng ảnh hưởng đến website như thế nào và cách cài đặt để có một kết quả SEO tốt nhất khi tiến hành xây dựng website để tham gia kiếm tiền online.

 

Cách cài đặt Yoast SEO

 

Để cài đặt Plugin Yoast, trong trang quản lý của WordPress các bạn chọn Plugins > Add new. Nhập từ khóa Yoast SEO vào ô Keyword rồi bấm Enter. Bấm Install Now > Active để kích hoạt Plugin.

 

Sau khi cài đặt và kích hoạt plugin SEO by Yoast thành công sẽ có thêm một menu ở bên tay trái trong trình quản lý WordPress của bạn có tên là SEO, bấm vào sẽ dẫn đến trang cài đặt của plugin.

 

Hướng dẫn sử dụng Yoast Seo

 

Sau khi cài đặt plugin cho WordPress, các bạn tiến hành thiết lập các cài đặt cơ bản cho Plugin. Mình sẽ hướng dẫn các bạn lần lượt các menu cài đặt theo giao diện mới nhất.

 

General

 

Đây là menu thiết lập cơ bản cho plugin.

 

Dashboard

 

Tab này chứa các thông báo lỗi, thông báo cập nhật từ Yoast bấm vào NEED HELP? sẽ có video hướng dẫn cũng như thông tin hỗ trợ về Plugin WordPress này.

 

Features

 

Trong tab Features sẽ có nhiều tính năng đi kèm với đó bạn có thể bật/tắt các tính năng đó bằng cách click vào On/Off. Bấm vào dấu ? bên cạnh các tính năng để biết thêm thông tin.

 

SEO analysis

 

Tính năng này khi viết bài, Yoast sẽ phân tích nội dung khi bạn viết bài mới và đưa ra các gợi ý để bài viết chuẩn SEO nhất ví dụ như: mật độ xuất hiện từ khóa, link out, link nội bộ, từ khóa trong tiêu đề…và đưa ra những gợi ý chỉnh sửa cho bạn.

 

Readability analysis

 

Phân tích cấu trúc bài viết có dễ đọc với người dùng hay không, khi bạn viết bài mới sẽ có gợi ý bên dưới.

 

Cornerstone content

 

Đánh dấu những bài viết bạn cho là quan trọng nhất trên website của mình, khi viết bài mới kéo xuống phần SEO > Cornerstone content bật thanh gạt thành ON để đánh dấu cho bài viết. Yoast sẽ giúp bạn hiển thị site link trên kết quả tìm kiếm.

 

Text link counter

 

Đếm số đường link trong bài viết của bạn, giúp kiểm soát internal link cũng như link out.

 

XML sitemaps

 

Kích hoạt tính năng này để Yoast tiến hành tự động tạo XML site mạp cho WordPress của bạn. Bấm vào dấu hỏi bên cjanh XML Sitemaps > Copy link trong See the XML sitemap sẽ là link dẫn đến sitemap website của bạn.

 

Ryte integration

 

Tính năng này sẽ định kỳ hàng tuần kiếm tra xem trang web của bạn được lập chỉ mục (index) bởi các công cụ tìm kiếm chưa, nếu chưa Yoast sẽ thông báo cho bạn.

 

Admin bar menu

 

Hiển thị menu của Yoast bao gồm các tiện ích, menu cài đặt nhanh lên trên thanh menu của WordPress. Ngoài ra thông báo mới sẽ hiển thị ở đây.

 

Security: no advanced settings for authors

 

Cho phép người dùng xóa 1 bài viết khỏi kết quả tìm kiếm hoặc thay đổi canonical.

 

Webmaster Tools

 

Tab Webmaster Tools dùng để thêm thẻ meta vào website với các công cụ tìm kiếm lớn trên thế giới như: Google, Bing, Yandex, Baidu. Bạn lấy code xác nhận của các công cụ tiềm kiếm sau đó dán vào ô nhập, Yoast sẽ tạo cho bạn 1 thẻ meta chèn vào Header của website để có thể xác nhận.

 

Search Appearance

 

Đây là tab cài đặt các thông tin sẽ hiển thị trên kết quả của các công cụ tìm kiếm.

 

General

 

Thông tin cơ bản về website của bạn như tiêu đề, mô tả cho trang chủ. Tên cá nhân hoặc công ty của website, logo mặc định khi chia sẻ trang chủ lên các mạng xã hội.

 

Title Separator

 

Đây là ký tự sẽ nằm trên tiêu đề của tất cả các trang để phân cách giữa các đoạn tiêu đề.

 

Homepage

 

SEO title: tiêu đề cho trang chủ

 

Meta description: mô tả cho trang chủ

 

Knowledge Graph & Schema.org

 

Website cá nhân chọn Person, công ty hay tổ chức chọn Organization. Sau đó bạn tiến hành điền tên và up Logo lên. Khi chia sẻ trang chủ của bạn lên các mạng xã hội sẽ hiển thị ảnh Logo làm thumbnail.

 

Content Types

 

Cài đặt tiêu đề, mô tả cho các bài viết và trang.

 

Post

 

Show Posts in search results? hiển thị bài viết trên kết quả tìm kiếm không, tất nhiên là chọn Yes để được index rồi.

 

Date in Snippet Preview : xem trước tiêu đề, mô tả của bài viết sẽ hiển thị như thế nào trên kết quả tìm kiếm khi viết bài.

 

Yoast SEO Meta Box : thêm tùy chọn hộp thoại nhập tiêu đề, mô tả khi viết bài.

 

Phần SEO title, Meta Description: bạn để mặc định hoặc thêm vào các biến để Yoast sẽ tự động chèn vào.

 

Pages

 

Show Pages in search results? hiển thị trang trên công cụ tìm kiếm hay không.

 

Date in Snippet Preview: xem trước tiêu đề, mô tả của trang sẽ hiển thị trên kết quả tìm kiếm khi viết bài mới.

 

Yoast SEO Meta Box: thêm các hộp thoại tùy chọn nhập tiêu đề, mô tả khi tạo trang mới.

 

Phần SEO title, Meta Description: để mặc định

 

Media

 

Redirect attachment URLs to the attachment itself? chuyển hướng URL của trang media và tập tin đính kèm sang link gốc của tệp tin. Các bạn chọn Yes cho tính năng này.

 

Taxonomies

 

Cài đặt hiển thị, tiêu đề, mô tả cho trang danh mục, tag.

 

Categories

 

Show Categories in search results? có hiển thị danh mục trên kết quả tìm kiếm không: chọn Yes

 

SEO title, Meta description: để mặc định không nên điền gì.

 

Yoast SEO Meta Box: thêm hộp thoại để nhập tiêu đề, mô tả khi tạo hoặc chỉnh sửa danh mục.

 

Phần Tags và Formats cũng tưởng tự như Categories các bạn nhé.

 

Archives

 

Author archives settings

 

Author archives: thêm tính năng của Yoast khi tạo, chỉnh sửa trang tác giả, mặc định nên bật.

 

Show author archives in search results? Hiện trang tác giả trên kết quả tìm kiếm hay không.

 

Show archives for authors without posts in search results? mặc định chọn không

 

SEO Title, Meta description: tiêu đề và mô tả mặc định cho các trang tác giả, bạn nên để mặc định.

 

Date archives settings: các trang lưu trữ ngày tháng năm, cài đặt giống như trên

 

Special Pages: tiêu đề cho trang kết quả tìm kiếm và trang báo lỗi 404, để mặc định.

 

Breadcrumbs

 

Đây là chức năng thanh điều hướng cho bài viết và trang. Mặc định các theme đã có rồi, nếu theme của bạn chưa có bạn có thể bật lên và theme code vào theme của mình để hiển thị.

 

RSS

 

RSS (Feed) hay nguồn cấp dữ liệu đây là file tự động được tạo ra cho các trang WordPress, bạn có thể xem file rss của mình ở url tenmiencuaban.com/feed/

 

Phần này có thể tùy chỉnh các thông tin hiển thị trong rss của trang, để mặc định.

 

Search Console

 

Chức năng này sẽ giúp bạn xác định lỗi thu thập dữ liệu quan trọng trên web của mình. Để sử dụng chức năng này các bạn cần kết nối với Google Search Console bằng cách lấy API code của Search Console, sau đó bạn sẽ theo dõi được dữ liệu như lỗi 404, sự cố thu thật dữ liệu của bot tìm kiếm.

 

Bấm vào Get Google Authorization Code rồi đăng nhập tài khoản Google chứa Search Console sau đó lấy code quay lại dán vào ô nhập và bấm Authenticate để hoàn tất cài đặt.

 

Social

 

Accounts

 

Organization social profiles: các bạn nhập thông tin mạng xã hội web của mình vào: link fanpage, twitter, instagram, youtube, pinterest…

 

Facebook

 

Add Open Graph meta data: bật nếu bạn muốn Facebook hiển thị bản xem trước các link từ web của bạn, ví dụ khi đăng 1 link lên Facebook sẽ hiển thị tiêu đề, hình ảnh, mô tả ngắn của đường link đó. Các bạn tạo ứng dụng Facebook và điền vào phần Facebook App ID.

 

Frontpage settings: ảnh thumbnail, tiêu đề, mô tả mặc định cho trang bạn đặt là trang chủ.

 

Default settings: ảnh thumbnail mặc định nếu đường link đó không có thumbnail.

 

Twitter

 

Add Twitter card meta data: Enabled cũng giống như Facebook, khi chia sẻ link lên Twitter sẽ hiển thị bản xem trước là tiêu đề, mô tả, ảnh thumbnail.

 

The default card type to use: chọn Summary with large image để hiển thị hình ảnh đẹp nhất.

 

Pinterest

 

Pinterest confirmation: dùng để nhập code meta xác nhận website với Pinterest, nó giống như bạn nhập code xác nhận với các công cụ tìm kiếm bên trên.

 

Tools

 

Import and Export

 

Import settings: cho phép bạn nhập dữ liệu từ cài đặt Yoast SEO trên blog khác.

 

Export settings: xuất dữ liệu để sao lưu hoặc nhập lên blog khác.

 

Import from other SEO plugins: cho phép bạn nhập cài đặt từ các plugin SEO khác, nếu trước đó bạn dùng All in SEO Pack sau đó đổi sang Yoast chẳng hạn thì nó sẽ hỗ trợ nhập toàn bộ dữ liệu từ plugin đó sang.

 

File editor

 

Có chức năng chỉnh sửa nhanh file robots.txt và .htaccess mà không cần đăng nhập vào WordPress Hosting.

 

Bulk editor

 

Cho phép thay đổi tiêu đề, mô tả hàng loạt các bài viết, Yoast sẽ hiển thị tất cả bài viết trên Web của bạn với tiêu đề, mô tả bạn chỉ cần nhập tiêu đề và mô tả mới cho các bài viết cần thay đổi và bấm Save là xong.

 

Text link counter

 

Đếm link out (liên kết ra trang web khác) bên trong các bài viết của bạn.

 

Yoast SEO Premium

 

Tính năng này chỉ có tren phiên bản Yoast SEO trả phí. Cá nhân mình thấy nó cũng không thực sự cần thiết cho lắm vì đã có các plugin khác thay thể hoàn toàn miễn phí ví dụ như plugin Rank Math – Đây là một plugin của MyThemeShop có đầy đủ chức năng của Yoast SEO miễn phí và trả phí, Rank Math cho phép sử dụng hoàn toàn miễn phí.

 

Redirect manager: cài đặt chuyển hướng

 

Synonyms & related keyphrases: tối ưu hóa bài viết với từ đồng nghĩa và các cụm từ liên quan.

 

Social previews: xem trước bài đăng khi chia sẻ lên Facebook, Twitter sẽ như thế nào.

 

Premium support: hỗ trợ 24/7 từ Yoast team. Xem xong bài viết này bạn cũng có thể tự cài đặt Yoast SEO cho web của mình rồi mà không cần hỗ trợ đúng không nào.

 

Cách chức năng khi tạo trang, bài viết mới

 

Không chỉ có các chức năng trong menu cài đặt, khi bạn tạo mới hay chỉnh sửa trang, bài viết kéo xuống bên dưới Yoast sẽ có thêm nhiều chức năng cho bạn tùy chỉnh bài đăng. Tác dụng của các cài đặt này mình đã hướng dẫn bên trên rồi các bạn có thể tìm và xem lại.

 

Trên đây là toàn bộ các chức năng cơ bản và cách cài đặt plugin Yoast SEO cho WordPress. Trong quá trình sử dụng gặp khó khăn gì hãy để lại bình luận bên dưới bài viết mình sẽ giải đáp cho các bạn.

 

The post Yoast SEO: Hướng dẫn cài đặt và sử dụng cho WordPress appeared first on Học MMO.

 

via Học MMO hocmmo.com/yoast-seo/

một thông tin giá trị :

 

Một ngày đẹp trời bạn lên google tìm kiếm ” cách để bớt đẹp trai” hoặc “mẹo chém gió siêu cấp” …. có kết quả đầu tiên xuất hiện trong trang tìm kiếm thì đó gọi là seo. Nhưng bạn sẽ thắc mắc tại sao họ làm được hay vậy và cách làm như thế nào, hãy tham khảo qua bài viết sau đây nhé.

 

Seo Là Gì?

 

Đầu tiên ta sẽ hiểu Seo là viết tắt của Search Engine Optimization – Tối ưu hóa công cụ tìm kiếm

 

Tối ưu :Tối là tối đa, ưu là ưu việt, là làm tốt nhất, hoàn thiện nhất, về nhiều mặt, đáp ứng các tiêu chuẩn mà công cụ tìm kiếm đưa ra.

 

Công cụ tìm kiếm : Là các trang web dùng để tìm kiếm như google, yahoo, bing….. nhiệm vụ là thu thập dữ liệu – crawl , thông tin từ các website.

 

Người làm seo sẽ bằng các phương pháp mũ trắng, đen, xám ( tùy cách gọi ) …để đưa website của mình lên đứng số 1 trên bảng xếp hạng. Và chúng ta hãy cùng tham khảo quy trình, hướng dẫn cơ bản dưới đây nhé.

 

Quy Trình Cách Tự Học Và Làm Seo

 

hướng dẫn cách học và tự làm seo

 

Trước khi bước vào làm seo thì bạn cần biết qua khái niệm cơ bản và nòng cốt nhất.

 

Seo là tối ưu nhiều mặt trong web tìm kiếm (VD là google). Google dựa vào hàng ngàn tiêu chí để xếp hạng website của bạn. Nhưng vẫn có 200 tiêu chí chính để đánh giá 1 website như sau đây.

 

Các bạn có thể tham khảo : 200 yếu tố xếp hạng website của google

 

Bạn cũng cần tham khảo thêm về bảng tuần hoàn các nguyên tố seo. Để biết mức độ và sức ảnh hưởng từ các nguyên tố và quyết định sẽ làm cẩn trọng và ưu tiên nguyên tố nào nhất.

 

bảng tuần hoàn seo

 

bảng tuần hoàn này sẽ luôn cần update để các bạn có thể biết về mức độ ảnh hưởng và tầm quan trọng của từng yếu tố.

 

Khi đã biết rõ về các yếu tố xếp hạng website từ google rồi thì các chủ web sẽ đua nhau lên top 1. Trong đó sẽ có những seoer sử dụng các thủ thuật seo mũ đen ( đánh lừa google ), vì vậy để cuộc chơi công bằng hơn thì google đã đưa ra 9 thuật toán chính sau đây :

 

Thuật toán Google RankBrain

 

Cập nhật Google Pigeon

 

Cập nhật Google Panda

 

Google Penguin

 

Google Pirate

 

Google HummingBird (Chim ruồi)

 

Cập nhật Mobile Friendly

 

Cập nhật Google Possum

 

Google Fred

 

Bạn cũng có thể tìm hiểu chi tiết hơn về : 9 Thuật Toán Cốt Lõi Của Google

 

Khi đã nắm vững các lý thuyết trên thì ta sẽ bắt đầu làm seo. Thông thường sẽ có 2 công đoạn chính sau :

 

Phần 1 : Làm Seo Onpage

 

on-page

 

Bao gồm tất cả những việc để tối ưu bên trong website

 

Thứ bạn cần chú ý đầu tiên là :

 

Dao diện website đẹp, load nhanh , tăng trải nghiệm người dùng

 

Tối ưu dao diện mobile ( google thực sự quan tâm và lập chỉ mục cho mobile)

 

Thêm thẻ Analytics

 

Thêm thẻ Google Search Console

 

Thêm thẻ ngôn ngữ thẻ Hreflang, Meta Language ( để xác định mục tiêu seo theo vị trí địa lý và ngôn ngữ , ví dụ Việt Nam là google.com.vn , Đức là google.de…….

 

Chứng chỉ https

 

Thêm file robots.txt

 

Thêm sitemap.xml

 

Xác định chủ đề : Nếu không phải là website tin tức bạn nên xác định theo một chủ đề xuyên suốt thì sẽ thật sự tốt. Bạn nên xây dựng 1 cấu trúc website, bạn có thể tìm hiểu về cấu trúc Silo, Topic cluster…. Và còn rất nhiều việc để tối ưu 1 website, bạn sẽ dựa vào 200 yếu tố xếp hạng của google ở phía trên để tự đánh giá và hoàn chỉnh.

 

Topic cluster

 

Làm onpage chủ yếu sẽ nhắc tới phần làm content: Content không chỉ đơn thuần là nội dung dạng bài viết, nó còn là dạng ảnh ,video…. Nhưng với một nội dung dạng bài viết bạn sẽ cần quan tâm:

 

Thẻ Title : Tiêu Đề Bài Viết ( Làm nổi bật nội dung của bài viết và có chứa từ khóa seo trong đó)

 

Thẻ Meta Description : Mô tả bài viết ( Mô tả ngắn gọi, đầy đủ ý, đúng trọng tâm bài viết)

 

Thẻ Heading : Là thẻ tiêu đề nhỏ trong bài viết ( thông thường ta chỉ quan tâm từ heading 1 đến heading 6 gọi tắt H1 đến H6)

 

Hình ảnh : Ở các hình ảnh trong bài viết, bạn cần chú ý có thẻ ALT ( Thẻ này để google hiểu được hình ảnh của bạn nói về cái gì).

 

Liên kết : Liên kết bên trong website được gọi là internal link. Các liên kết này rất quan trọng nó giúp bot google di chuyển qua lại giữa các bài viết bên trong website, có tác dụng:

 

Điều chỉnh tỉ lệ anchortext

 

Cân bằng lực, truyền sức mạnh cho 1 bài viết bất kì bạn muốn seo

 

Nếu bạn muốn học seo nhanh, chi tiết và đầy đủ, bạn có thể tham khảo khóa học seo sau đây của anh Đình Tỉnh trong 30 ngày khá hữu ích đấy nhé.

 

Xem Khóa Học

 

Phần 2 : Làm Seo Offpage

 

Offpage chính là làm những việc bên ngoài website: Bạn có thể đã nghe qua về khái niệm :

 

Đi backlink : Có nghĩa là mình sẽ kiếm các website, diễn đàn,blog chất lượng để trỏ liên kết (backlink) về website của chính mình như vậy tăng uy tín sức mạnh cho website. Một vài tiêu trí bạn có thể sẽ quan tâm là :

 

Website đặt backlink

 

Có nhiều traffic

 

Có cùng chủ đề

 

Có ít liên kết backlink out ra bên ngoài ( hạn chế việc mua bán link )

 

Nội dung content tốt, ít copy ,spin

 

Website hoạt động lâu năm và tuổi thọ domain cao

 

Website từ các trang của chính phủ đuôi gov.vn , của cơ sở giáo dục , trường học edu.vn

 

Website có tốc độ index nhanh vào nhiều, gõ site:domain trên google để biết các bạn nhé

 

Một vài khái niệm bạn có thể quan tâm như :

 

PBN : PBN là từ viết tắt của cụm từ Private Blog Network, hệ thống các blog, site bạn tạo ra nhằm múc đích seo cho money site của bạn

 

Guest Post : Là tài khoản khách đăng bài, trao đổi guest post có nghĩa là khách sẽ có thể post các bài viết lên site của bạn và để tên tác giả của họ ở cuối bài viết. Viết trao đổi guest post sẽ đem lại nhiều tín hiệu và yếu tố tích cực cho site ( bởi tỉ lệ spam và mua bán ít)

 

Blog 2.0 :

 

Một vài site blog 2.0 bạn có thể chăm sóc hỗ trợ việc seo được tốt nhất.

 

Blogspot (blogger.com)

 

WordPress (wordpress.com)

 

Tumblr (tumblr.com)

 

Google Site (sites.google.com)

 

Webs.com

 

Weebly.com

 

Jimdo.com

 

Wix.com

 

Linkhay.com

 

linkedin.com

 

Link Profile : Link từ các hồ sơ mạng xã hội, forum… Các link này thường nofollow nhưng giúp tăng uy tín website của bạn lên rất nhanh. Bạn có thể tham khảo 712 Social ngon sau đây :

 

docs.google.com/spreadsheets/d/1r_J532q2rmSK1tsMx87H2xuxP...

 

Một vài thủ thuật tìm kiếm diễn đàn ( forum ) trên google như :

 

intitle:”seo” inurl:forum”

 

Có nghĩa là bạn tìm tất cả các trang có tiêu đề là Seo, và trong url có từ forum. Tương tự sẽ có

 

intitle:”học” inurl:”edu.vn”

 

Có nghĩa là tìm tất cả các trang có tiêu đề là Học và trong url có đuôi là edu.vn

 

Với cách làm vậy bạn có thể tìm được hết các diễn đàn( forum) chất lượng cùng chủ đề để đi link rồi đó hehehe.

 

Một vài mô hình đi link để hỗ trợ seo website bạn có thể quan tâm như :

 

Liên kết bánh xe (Link Wheel) …

 

Liên kết Kim tự tháp (Link Pyramid) (*) …

 

Liên kết web (Link web) …

 

Liên kết sao (Link Star) …

 

Chuỗi liên kết (Link Chain)

 

Đi backlink được coi là một công việc quan trọng của seo. Tuy nhiên để tìm nguồn backlink chất lượng thì ko hề dễ dàng, bạn cần đa dạng các nguồn backlink mà mình đi. Đòi hỏi bạn phải mất nhiều thời gian hoặc bỏ money để mua hoặc trao đổi nữa đấy nhé.

 

Bạn cũng cần quan tâm đến vị trí đặt backlink ( đối với bài viết )

 

Đối với bài viết thì đặt backlink tại phần content đem đến hiệu quả và nhiều sức mạnh nhất nhé.

 

Ngoài công việc đi backlink thông thường thì để tăng sức mạnh của website bạn có thể xây dựng Entity ( một thực thể có thật – doanh nghiệp có thật).

 

Bạn có thể hiểu như sau : Google rất sợ việc đưa nhầm một nội dung của 1 website ma, doanh nghiệp ảo, tin giả, ko uy tín lên mạng, bởi vậy nó ưu tiên và quan tâm đến nội dung được xuất bản từ 1 website địa chỉ doanh nghiệp có thật – uy tín.

 

Entity chính là làm các việc này ( xây dựng một bộ hồ sơ ,tài khoản trên các mạng xã hội hỗ trợ để đảm bảo rằng địa chỉ doanh nghiệp này là có thật).

 

Nhưng trước tiên bạn sẽ cần tạo 1 địa chỉ map google cho doanh nghiệp :

 

Lợi ích thì có thể :

 

Làm Entity cho website

 

Seo luôn đia chỉ map ( các dự án như bất động sản, dịch vụ, nhà hàng thì seo map rất hiệu quả)

 

Ví dụ đây là thống kê hoạt động 1 địa chỉ map trong vòng 1 tháng mà mình đang quản lí

 

Giả sử nếu map này bán xe ô tô, kinh doanh bất động sản, nhà đất thì với 1,96N người gọi kia bạn sẽ có bao nhiêu tỉ lệ chuyển đổi thành công >>> rất thú vị đúng không nào.

 

Tạo map và xác thực map trên google hiện nay rất cần thiết.

 

Mình cũng nhận :

 

Tạo map mới và xác thực cho doanh nghiệp nhanh tróng trong 24h ( Giá Ibox)

 

Lấy map có trên bản đồ ( nếu chưa có chủ sở hữu ) ( Giá Ibox)

 

Tạo và xác minh map hàng loạt, phủ kín bản đồ ( Giá Ibox)

 

Mọi thông tin và giá liên hệ mình quả fanpage nhé:

 

www.facebook.com/dichvuxacminhmapgoogle

 

Hoặc qua địa chỉ fb : fb.com/dungplus24

 

Khi bạn tạo nhiều map mình sẽ có áp dụng giá tốt và ưu đãi đấy nhé. Map tạo nhanh tróng, uy tín,chất lượng, chính chủ full quyền.

 

Các công cụ hỗ trợ seo, plugin thường dùng

 

Tiện ích trên trình duyệt browser

 

AddToAny ( Giúp bạn chia sẻ bài viết mới xuất bản lên các mạng xã hội )

 

Mozbar ( Kiểm chỉ chỉ số DA – Domain Authority , PA- Page Authority)

 

Seoquake ( giúp bạn kiểm tra phần tối ưu trong site như thẻ tiêu đề, mô tả, mật độ phân bố từ khóa, liên kết internal , liên kết external…

 

Nofollow extensions ( tiện ích giúp bạn kiểm tra liên kết là dofollow hay nofollow

 

Spineditor ( kiểm tra thứ hạng từ khóa, kiểm tra trùng lặp nội dung….)

 

Web Developer ( kiểm tra đầy đủ các thẻ heading, mô tả ảnh và nhiều thứ hay ho)

 

Plguin seo cho wordpress

 

(Mã nguồn wordpress được sử dụng phổ biến hiện nay). Các plugin rất cần thiết sau đây bạn sẽ cần đến là :

 

Yoast seo ( Hỗ trợ tối ưu seo toàn diện )

 

Rank Math ( giống với yoast seo ). Nhưng theo mình bạn nên chuyển sang Rank Math vì Rank Math có nhiều tiện ích với tính năng mà yoast seo không có. Bao gồm cả tiện ích chuyển hướng redirect 301, schema, rich snipet, thêm thuộc tính nofollow cho toàn bộ các liên kết ra ngoài, seo local, amp,….

 

Really Simple SSL ( đồng bộ giao thức https cho toàn bộ các page trên site)

 

WP Fastest Cache ( tăng tốc website nhờ tính năng lưu cache cho khách truy cập cũ)

 

Simple Author Box ( Thiết kế và tùy chọn thông tin phần tác giả, google rất chú trọng nội dung xuất bản có thẩm quyền từ tác giả có uy tín, bởi vậy phần tác giả bạn cũng cần được quan tâm và chăm chút

 

Table Of Contents Plus ( Tạo mục lục cho website , vừa giúp site bạn trở nên đẹp ,gọn gàng mà còn giúp hiển thị sitelink trên kết quả tìm kiếm rất hiệu quả)

 

Post Views Counter ( Thống kê lượt view mỗi bài viết cho wordpress)

 

iThemes Security ( GIúp bạn tăng tính năng bảo mật cho wordpress)

 

Classic Editor ( Đưa website bạn về giao diện cổ điển dễ chỉnh sửa và sử dụng

 

Thực ra thì cũng còn khá nhiều plugin và tiện ích nữa cần dùng. Tuy nhiên với mình mình sử dụng những plguin và tiện ích phía trên. Nếu bạn thấy plguin hay tiện ích nào cần dùng hãy bổ sung thêm nhé.

 

Có thể bạn sẽ thấy một điều lạ lẫm nữa là . Những website chi nhiều ngân sách để chạy ads từ google thì thường có vị trí khá cao ( và như một sự ưu ái nào đó của google ). Quả thật điều này rất đúng, dù google không nói nhưng nó vẫn thường làm như vậy. Trong trường hợp kế hoạch seo của bạn không thành công bạn có thể chuyển hướng sang kéo traffic từ google ads nó vừa làm lợi về mặt doanh số trực tiếp mà cũng hữu ích cho seo.

 

Bạn có thể tham khảo khóa học về ads sau đây khá hay đấy nhé.

 

65 Tuyệt Chiêu Chạy Quảng Cáo Google Ads Giúp Bạn Tiếp Kiệm 50% Ngân Sách

   

Xem Khóa Học

 

Trên đây là một vài chia sẻ về seo của mình. Nếu bạn thấy hữu ích hãy cho 5 sao nhé, thank các bạn đã đọc và theo dõi blog của mình hi!

 

5 / 5 ( 1 vote )

 

via

 

Theo dõi KPI trong SEO là cách tốt nhất để tránh mất thời gian và tiền bạc vào thứ gì đó không mang lại lợi nhuận như mong đợi

 

KPI xác định chiến lược SEO của bạn có đủ hiệu quả không? Làm thế nào bạn có thể đảm bảo nỗ lực của bạn sẽ dẫn đến kết quả rõ ràng? Bạn có thể làm gì để nâng cao hiệu suất trang web?

 

Theo dõi các số liệu hiệu suất phù hợp, bạn sẽ có thể trả lời tất cả các câu hỏi này.

 

KPI trong SEO là gì?

 

KPI hoạt động như một hệ thống kiểm soát cho phép bạn xác định chiến thuật SEO nào hoạt động tốt và chiến thuật nào không.

 

Điều quan trọng nhất, theo dõi KPI SEO một cách chính xác là cách tốt nhất để tránh mất thời gian và tiền bạc cho một thứ không mang lại lợi nhuận như mong đợi.

 

Các chỉ số này sẽ giúp bạn cải thiện lợi tức tiếp thị của mình bằng cách áp dụng các tiêu chuẩn và dự báo được nhắm mục tiêu, chu đáo cho các hoạt động tiếp thị hàng ngày của bạn.

 

Trong bài viết này, mình sẽ nhấn mạnh 10 chỉ số quan trọng mà những người làm dịch vụ SEO nên chú ý.

 

1. Traffic tự nhiên

 

KPI này đo lường số lượng khách truy cập đến trang web của bạn từ kết quả tìm kiếm không phải trả tiền.

 

Đây là một trong những số liệu quan trọng nhất để xem xét, vì sự tăng trưởng của nó biểu thị bạn đã đạt được mục tiêu SEO chính: tăng số lượng người nhìn thấy và truy cập trang web của bạn.

 

Nếu bạn làm việc với Google Analytics (và bạn chắc chắn nên tìm hiểu nếu vẫn chưa biết đó là gì), bạn có thể dễ dàng theo dõi các tìm kiếm hàng ngày trong lưu lượng truy cập trang web của mình. Chuyển đến báo cáo ‘Đối tượng> Tổng quan’, nhấp vào ‘Thêm phân đoạn’ và chọn ‘Lưu lượng truy cập không phải trả tiền’ được trả về.

 

Trong báo cáo kết quả, bạn có thể thấy số lượng phiên lượt khách truy cập tự nhiên thay đổi theo thời gian và khám phá xem nó tương quan như thế nào với tổng số phiên.

 

2. Thứ hạng từ khóa

 

Không có gì là lạ khi xếp hạng trang web của bạn càng cao cho các từ khóa có liên quan thì càng tốt.

 

Thứ hạng từ khóa là một KPI quan trọng vì nó tương quan trực tiếp với sự thành công của chiến dịch SEO. Khi bạn nhận được các thứ hạng từ khóa cao hơn, bạn sẽ đạt được các mục tiêu khác như lưu lượng truy cập, khách hàng tiềm năng và chuyển đổi.

 

Điều quan trọng là theo dõi thứ hạng của bạn cho các từ khóa phù hợp. Vì sao mình nói là các từ khóa phù hợp, vì khi bạn làm SEO thì sẽ có hàng ngàn từ khóa liên quan hoặc thậm chí là không liên quan lên top theo. Vì thế, các từ khóa bạn cần theo dõi phải là các từ khóa phù hợp được nghiên cứu kỹ trong giai đoạn thực hiện kế hoạch SEO.

 

Bạn có thể theo dõi cách thay đổi vị trí tìm kiếm của bạn cho các từ khóa mục tiêu bằng các công cụ như Google Search Console hoặc Ahrefs.

 

Các báo cáo sẽ cung cấp cho bạn dữ liệu về các vị trí hiện tại của bạn và cách chúng thay đổi. Hơn nữa, bạn cũng có thể chọn tên miền của đối thủ cạnh tranh và nhận báo cáo về thứ hạng của họ cho các từ khóa được theo dõi.

 

3. Số lượt hiển thị

 

Số lượt hiển thị của trang web trong các công cụ tìm kiếm cho biết tần suất tên miền của bạn được hiển thị trong kết quả tìm kiếm cho các từ khóa mà nó xếp hạng.

 

Theo dõi số lượt hiển thị, bạn có thể nhận ra được những sư phát triển tích cực ngay cả trước khi trang web của bạn bắt đầu thu hút khách truy cập.

 

Trong báo cáo Hiệu suất trong Search Console, bạn sẽ thấy tổng số lần hiển thị . Mỗi khi người dùng tìm một từ khóa mà trang web của bạn được xuất hiện trong top 100, một lần hiển thị sẽ được ghi lại.

 

4. Backlink

 

External link hay còn gọi là Backlinks là một trong những yếu tố quan trọng nhất cho những người làm SEO nói chung và SEO offpage nói riêng. Xem bài viết này nếu bạn cần tìm hiểu Backlink là gì.

 

Vậy có nghĩa là càng kiếm được nhiều liên kết là càng tốt? Không chính xác. Nếu trang web của bạn nhận được các liên kết chất lượng thấp, thì không chỉ không cải thiện sức mạnh trang web của bạn, mà thậm chí còn làm tổn hại thứ hạng trang web của bạn.

 

Để đảm bảo bạn đang xây dựng các liên kết chất lượng, điều cần thiết là phải theo dõi điểm chất lượng của nó. Bạn sẽ cần một trong những công cụ phân tích backlink cho mục đích này.

 

Một công cụ khá tốt mà mình giới thiệu đến bạn là Ahrefs. Nếu bạn nhập tên miền của mình hoặc của đối thủ, bạn sẽ nhận được báo cáo về backlinks của trang web đến từ các trang web nào, bài viết nào và anchor text là gì.

 

5. Tỷ lệ nhấp

 

Tỷ lệ nhấp (CTR) là một chỉ số hiệu suất đo tỷ lệ số lần nhấp trên liên kết của bạn với tổng số người dùng đã xem kết quả tìm kiếm. Nói cách khác, CTR tăng thì lưu lượng truy cập tăng.

 

CTR cũng là một tín hiệu xếp hạng công cụ tìm kiếm quan trọng. Ví dụ: nếu bài viết của bạn hiển thị trên Google không đủ hấp dẫn, thì sẽ không thu hút được lưu lương truy cập, ngay cả khi trang web đó đang xếp hạng cao. Do đó, theo dõi CTR sẽ giúp bạn đưa ra được các nhận định quan trọng về quá trình làm SEO của bạn.

 

CTR thấp sẽ làm cho máy học của Google nhận định rằng trang web của bạn không đáp ứng mong đợi của người dùng, điều này có thể dẫn đến thứ hạng thấp hơn.

 

Chỉ tập trung vào lưu lượng truy cập và thứ hạng từ khóa, mọi người thường mắc một lỗi rất lớn khi xem KPI này.

 

Theo dõi CTR, bạn có thể tìm hiểu lý do tại sao số lần hiển thị cao của bạn không dẫn đến lưu lượng truy cập tương ứng và tìm ra hướng khắc phục. Để theo dõi CTR của bạn, hãy truy cập Google Search Console.

 

Có rất nhiều yếu tố ảnh hưởng đến CTR, nhưng theo mình thì 2 yếu tố khá quan trọng đó là thẻ Meta Title, Meta Description và Thương hiệu của bạn.

 

6. Lượt tìm kiếm thương hiệu

 

Lưu lượng truy cập có thương hiệu là lưu lượng truy cập đến từ những người dùng đã tìm kiếm các cụm từ có chứa tên công ty của bạn. Nếu nhận thức về thương hiệu là quan trọng đối với thương hiệu của bạn, lưu lượng truy cập thương hiệu nên là KPI chính của bạn.

 

Vì các tìm kiếm có chứa từ khóa thương hiệu, loại lưu lượng truy cập này dẫn đến tỷ lệ chuyển đổi cao nhất.

 

Bạn có thể theo dõi KPI này bằng Google Search Console:

 

Thêm tất cả các từ khóa được liên kết với tên thương hiệu của bạn (bao gồm cả những từ sai chính tả) vào bộ lọc của Search Console.

 

Theo dõi số lần nhấp và số lần hiển thị thay đổi (hoặc không) theo thời gian.

 

7. Tỷ lệ thoát

 

Số liệu này đo lường tỷ lệ phần trăm khách truy cập trang web của bạn đã thoát khỏi trang web của bạn mà không thực hiện bất kỳ hành động nào.

 

Đây là một số liệu quan trọng khác được các công cụ tìm kiếm coi là một yếu tố xếp hạng. Tùy thuộc vào ngành của bạn, tỷ lệ thoát thông thường nằm trong khoảng từ 40-60%. Nếu tỷ lệ phần trăm quá cao, nó cho biết trang của bạn không liên quan đến truy vấn tìm kiếm.

 

Theo dõi tỷ lệ thoát của trang của bạn trong báo cáo Tổng quan về Google Analytics để xác định những trang nào dẫn đến tỷ lệ thoát cao và thử các cách tiếp cận khác nhau để xem điều gì có thể giúp bạn giảm bớt tỷ lẹ thoát

 

Tuy nhiên, tùy vào tình hình thực tế tùy ngành nghề, tùy loại nội dung, và mục đích điều hướng người dùng để đưa ra những nhận định chính xác về tỷ lệ thoát.

 

8. Thời lượng phiên trung bình

 

Khách truy cập của bạn thường dành bao nhiêu thời gian trên trang web của bạn? Bạn có lôi kéo họ ở lại lâu hơn không? Thời lượng phiên trung bình là một số liệu nổi bật bạn nên xem xét để đo mức độ tương tác của người dùng trên trang web của bạn.

 

Theo dõi thời lượng phiên, bạn sẽ có thể đánh giá chất lượng trang web của mình và hiểu liệu bạn có cần thực hiện bất kỳ thay đổi nào trong cấu trúc trang web của mình không.

 

Để có thời lượng phiên dài hơn, bạn nên xây dựng cấu trúc trang web với nội dung chuyên sâu và có các liên kết nội bộ để điều hướng người dùng một cách phù hợp.

 

9. Chi phí mỗi lần nhấp

 

Trái ngược với các chiến dịch quảng cáo trả tiền như Google Ads. Khi làm SEO, bạn không phải trả cho Google bất kỳ khoản tiền nào cho mỗi lượt nhấp. Tuy nhiên, lưu lượng truy cập tự nhiên cũng có chi phí của nó.

 

Chi phí trên mỗi lần nhấp (CPC) xác định số tiền bạn trả cho mỗi khách truy cập đến từ kết quả tìm kiếm không phải trả tiền. Bạn có thể tính chi phí này với công thức sau:

 

Ngân sách thực hiện SEO / Lưu lượng truy cập trang web của bạn

 

Ngân sách của bạn là tất cả số tiền bạn chi cho việc tối ưu hóa công cụ tìm kiếm, bao gồm việc thuê nhân viên, viết bài SEO, tối ưu hóa thiết kế trang web, seo onpage, seo offpage…

 

Nếu chiến lược SEO của bạn đủ hiệu quả, CPC sẽ giảm mỗi tháng.

 

10. ROI

 

ROI (Tỷ lệ hoàn vốn đầu tư) là một chỉ số bạn có thể đo lường cho tất cả các chiến dịch tiếp thị của mình. Tính toán ROI cho SEO, bạn sẽ xác định xem thu nhập ròng có xứng đáng với số tiền bạn bỏ ra để thực hiện các chiến dịch SEO của mình hay không.

 

Đây là công thức để tính tỷ lệ phần trăm ROI của bạn:

 

(Thu nhập từ đầu tư – Chi phí đầu tư) / Chi phí đầu tư

 

Lưu ý rằng thông thường này là thông số âm ngay từ đầu. Tuy nhiên, với chiến lược thành công, bạn sẽ thấy các dấu hiệu tích cực trong vòng vài tháng.

 

Vậy làm thế nào để bạn xác định đúng KPI?

 

Theo dõi tất cả các số liệu hiện có cùng một lúc là một sự lãng phí thời gian. Bạn nên chọn bộ KPI riêng dựa trên mục tiêu dự án SEO của bạn. Dưới đây là các tiêu chí chính để bạn xem xét khi chọn các chỉ số hiệu suất chính để đánh giá kết quả SEO của bạn:

 

Xác định mục tiêu của bạn. Bạn muốn đạt được điều gì? Nếu bạn muốn thu hút nhiều khách truy cập hơn, hãy chỉ định mục tiêu cho mục đích như ‘tăng số lượng khách truy cập lên 30% vào cuối năm nay’.

 

Phê duyệt ngân sách. Xác định số tiền bạn có thể chi cho SEO trước khi bắt đầu.

 

Chọn các công cụ theo dõi đúng. Bạn đã sẵn sàng để mua các công cụ hỗ trợ làm SEO nổi tiếng? Tự động hóa quá trình theo dõi để tiết kiệm thời gian của bạn và nhận được các báo cáo chuyên sâu.

 

Bạn xác định tự mình làm SEO hay thuê các dịch vụ SEO tổng thể từ các công ty SEO uy tín sẽ có cách tính KPI SEO khác nhau.

 

Xem tiếp bài viết gốc tại đây: KPI SEO là gì và 10 chỉ số KPIs SEO quan trọng

 

nguyenduyanh.vn/kpi-seo/

via

 

Nội dung trên website chất lượng và hữu ích nhưng khách truy cập lại thoát ra nhanh chóng mà không có bất cứ hành động nào. Điều này dẫn đến việc bounce rate tăng một cách chóng mặt.

 

Vấn đề gì đang xảy ra với website của bạn?

 

Cùng tìm hiểu về định nghĩa bounce rate và những nguyên nhân cũng như cách khắc phục để tối ưu tỷ lệ thoát ngay nhé!

 

Bounce rate là gì?

 

Bounce rate (tỷ lệ thoát) là tỷ lệ số lượt truy cập duy nhất trên tổng số lượt truy cập web.

 

Lượt truy cập duy nhất được tính là những lượt truy cập vào website nhưng không thực hiện bất kỳ hành động nào, như nhấp vào link hoặc điền vào các biểu mẫu hoặc đặt hàng, … và sau đó thoát ra khỏi website.

 

VD: có 100 người truy cập trang web của bạn, nhưng 30 người trong số họ thoát ra khỏi website mà không click thêm bất cứ mục nào trên trang. Vậy bounce rate của website là 30%

 

Vì sao bounce rate quan trọng?

 

Khi người dùng thoát khỏi website của bạn nghĩa là không tạo ra chuyển đổi. Vì vậy, bạn phải suy nghĩ làm sao để khắc phục tình trạng này để có thể tăng tỷ lệ chuyển đổi của website.

 

Bounce rate có thể được xem là một trong những yếu tố ảnh hưởng đến việc xếp hạng của Google. Trên thực tế, bounce rate có tương quan chặt chẽ với kết quả xếp hạng trang đầu tiên của Google.

 

Bounce rate cao có nghĩa là website hoặc nội dung của bạn đang có vấn đề hoặc chưa đáp ứng được nhu cầu của người dùng.

 

Xem bounce rate ở đâu?

 

Trong giao diện Google Analytics, bạn vào mục Đối tượng > Tổng quan và xem Tỷ lệ thoát.

 

Phân biệt bounce rate và exit rate:

 

Rất nhiều người nhầm lẫn giữa exit rate và bounce rate. Vì cả 2 đều là tỷ lệ thoát trang.

 

Có thể nói, Exit rate khá tương đồng với Bounce rate, chỉ có vài điểm khác biệt như sau:

 

Bounce rate là tỷ lệ phần trăm số người truy cập duy nhất vào website và thoát ra mà không có hành động gì

 

Exit rate là tỷ lệ phần trăm số người rời khỏi một trang cụ thể.

 

Cùng xem xét ví dụ dưới đây:

 

Phân biệt Bounce rate và Exit rate

 

Trường hợp 1: Người dùng từ giao diện Google truy cập vào trang chủ của một website. Và họ nhấn nút quay lại của trình duyệt chỉ sau vài giây. Đó chính là trường hợp làm tăng bounce rate và exit rate trên trang chủ.

 

Trường hợp 2: Người dùng từ Google truy cập vào trang chủ của website. Sau đó, họ click vào trang liên hệ. Sau Khi xem thông tin trang liên hệ, họ lướt qua trang sản phẩm rồi đóng trình duyệt mà không tiếp tục xem những trang khác. Ví dụ này cho thấy người này đã rời khỏi website của bạn trên trang sản phẩm nên sẽ làm tăng exit rate của trang sản phẩm trên Google Analytics. Tuy nhiên, trong trường hợp này vì người dùng đã thực hiện hành động (click qua các trang khác) nên bounce rate sẽ không được tính.

 

Và nếu một trang nào đó trên website của bạn có exit rate siêu cao thì bạn phải khắc phục trang đó ngay.

 

Google Analytics tính bounce rate như thế nào?

 

Điều đầu tiên, chúng ta cần hiểu được Google Analytics thống kê bounce rate như thế nào. Công thức được Google Analytics áp dụng tính bounce rate :

 

a) Bounce rate của một trang

 

Là tổng số lượt truy cập duy nhất trên trang chia cho tổng số lượt truy cập trang trong một thời gian nhất định.

 

b) Bounce rate của một website

 

Là tổng số lượt truy cập duy nhất trên tất cả các trang chia cho tổng số lượt truy cập trên tất cả các trang của website trong một thời gian nhất định

 

Các trường hợp đặc biệt Lượt truy cập duy nhất không được tính là bounce rate:

 

Trên thực tế, để có thể truyền dữ liệu về “lượt truy cập duy nhất”, website sử dụng các đoạn mã Javascript truyền dữ liệu đến máy chủ Google Analytics thông qua việc yêu cầu một mã GIF ẩn.

 

Với mỗi hoạt động của người dùng trên trang, một mã GIF sẽ được kích hoạt để lưu thông tin và gửi về Google Analytics. Và lượt thoát sẽ được tính khi phiên truy cập của người dùng chỉ kích hoạt một mã GIF duy nhất.

 

Đó chính là lý do vì sao nếu như có 2 mã GIF được kích hoạt thì dù người dùng có truy cập vào 1 trang duy nhất rồi thoát ra thì đó không được tính là lượt thoát trang.

 

Dưới đây, tôi có liệt kê các trường hợp đặc biệt như trên:

 

Event tracking

 

Người dùng truy cập website và nhấn vào một phần tử nào đó trên website được theo dõi bởi Event Tracking Code, rồi thoát ra hẳn.

 

Ví dụ như ai đó một trang bất kỳ trên website và click vào để xem video (video được theo dõi thông qua event tracking code). Sau đó, họ không vào thêm trang nào khác.

 

Google không tính trường hợp trên là một lần thoát vì có 2 GIF request được đề xuất trong cùng một phiên. Một cái được Google Analytics theo dõi để gửi vào dữ liệu tổng quan, cái còn lại được event tracking code theo dõi để đếm số lượng nhấn vào xem video.

 

Cài event tracking code giúp bounce rate của trang hoặc website giảm đáng kể.

 

Social interaction tracking

 

Khi người dùng xem bài viết và sau đó nhấn nút Share rồi thoát khỏi trang của bạn.

 

Google không tính lượt truy cập này là một thoát trang. Bởi vì có 2 GIF request được thực hiện trong cùng một phiên. Một do Google Analytics kích hoạt và một được kích hoạt bởi các tracking bởi các trang mạng xã hội.

 

Event tracking tự động

 

Khi vào website và video tự động chiếu.

 

Event Tracking Code được gắn trên video này do đó. Khi video được chiếu tự động, lúc này có 2 GIF request được thực hiện. Một bởi Google Analytic và một bởi event tracking code.

 

Trùng nhiều GATC trên trang web

 

Nếu website chứa nhiều GATC (Google Analytics Tracking Code – mã theo dõi của Google Analytics) giống nhau thì có ít nhất 2 GIF request được kích hoạt đồng thời khi người dùng truy cập trang.

 

Do đó, bạn phải đảm bảo rằng chỉ có một GATC duy nhất trên trang của mình.

 

Bounce rate bao nhiêu là tốt? 10 yếu tố ảnh hưởng đến bounce rate của website:

 

Rất nhiều marketer thắc mắc: Bounce rate cao có phải là xấu? và Bounce rate bao nhiêu là tốt?

 

Điều đó còn phụ thuộc vào rất nhiều yếu tố. Sự thật rằng không có một con số cụ thể cho chỉ số bounce rate.

 

Nếu sự thành công của website phụ thuộc vào việc người dùng có xem nhiều trang hay không, thì bounce rate cao là không tốt.

 

Ví dụ như trang chủ của bạn là trang đầu tiên người dùng lướt qua trước khi truy cập vào những trang còn lại (ví dụ như tin tức, sản phẩm, quy trình,…) và tỷ lệ người dùng chỉ xem mỗi trang chủ của bạn rồi thoát ra, điều này gây bất lợi cho bạn.

 

Mặt khác, nếu bạn có website và chỉ có duy nhất 1 trang landing page thì bounce rate cao lại là chuyện bình thường.

 

Chính vì vậy mà việc tham khảo chỉ số bounce rate của một website khác rồi so sánh với web mình có thể sẽ không giúp ích được gì nhiều cho bạn đâu.

 

Ngay trong phần này, tôi sẽ mang đến cho bạn 10 yếu tố quyết định và ảnh hưởng đến tỷ lệ thoát trang của website. Các thông tin dưới đây sẽ giúp ích rất nhiều khi bạn cần tối ưu chỉ số bounce rate cho web.

 

1. Mục đích / hành vi của người dùng

 

Hành vi của người dùng ở mỗi giai đoạn trong phễu marketing sẽ khác nhau.

 

Ở giai đoạn đầu phễu (top of funnel) khi người dùng mới tìm hiểu về bạn, nếu trang của bạn không đáp ứng được truy vấn của người dùng thì họ sẽ thoát ra ngay.

 

Tuy nhiên, đến giai đoạn cuối phễu (bottom of funnel), nếu người dùng đã tìm thấy thông tin mà họ cần trên trang của bạn rồi thì họ cũng sẽ thoát trang. Đến lúc này, bounce rate cao lại mang ý nghĩa tích cực.

 

Chẳng hạn như khi bạn truy cập vào trang liên hệ để xem số hotline của họ. Khi đã có số điện thoại rồi, bạn sẽ thoát website.

 

2. Loại website

 

Các loại website khác nhau thì có bounce rate khác nhau.

 

Ví dụ:

 

Nếu website của bạn là một blog thì người dùng vào và đọc thông tin rồi thoát ra dẫn đến bounce rate cao (khoảng 50 – 70%)

 

Nhưng website dạng e-commerce kinh doanh nhiều mặt hàng thì bounce rate sẽ rơi vào 30 – 45%.

 

Thậm chí là nếu website của bạn chỉ có 1 trang duy nhất thì chắc chắn bounce rate là 100%. Vì lúc này người dùng cũng chỉ có 1 trang để truy cập.

 

3. Loại trang đích

 

Như ví dụ ở trên, nếu người dùng click vào phần “liên hệ với chúng tôi” thì rất có thể họ đang tìm kiếm thông tin liên hệ. Sau khi có được thông tin cần thì khả năng cao là họ sẽ thoát ra khỏi trang. Do đó,bounce rate của website sẽ cao

 

4. Chất lượng của trang đích

 

Nội dung đóng vai trò quan trọng trong việc thu hút người dùng. Nếu trang đích không hấp dẫn về mặt hình ảnh lẫn nội dung, và dường như người dùng sẽ đánh giá đó là một website spam. Họ sẽ có xu hướng thoát khỏi trang ngay lập tức sau khi click vào. Điều này khiến bounce rate sẽ cao.

 

5. Loại nội dung

 

Khi tìm thấy nội dung yêu thích nhưng người dùng không có thời gian để xem. Họ sẵn sàng đánh dấu trang và quay lại website của bạn để đọc thông tin khi có thời gian rảnh rỗi. Lúc này, dù nội dung của bạn có hay đến đâu thì bounce rate vẫn sẽ cao vì đơn giản, người dùng chưa chuẩn bị tâm lý để đọc nó!

 

6. Loại hình kinh doanh

 

Một số ngành, như ngành xuất bản, bounce rate cao (70% trở lên) được xem là bình thường. Trong khi đó, các ngành tiêu dùng nhanh, mỹ phẩm, … bounce rate trên mức 60% được xem là đáng báo động.

 

7. Chất lượng traffic

 

Nếu bạn đang nhận sai loại traffic trên website của mình, chẳng hạn như lưu lượng truy cập không phải là đối tượng mục tiêu của bạn, thì tỷ lệ thoát sẽ cao.

 

8. Loại kênh tiếp thị

 

Các kênh marketing khác nhau sẽ mang lại chất lượng traffic khác nhau, từ đó tỷ lệ thoát cũng sẽ khác nhau.

 

Ví dụ như tỷ lệ thoát của traffic đến từ các trang mạng xã hội thường cao hơn so với nguồn Organic.

 

9. Kiểu khách truy cập

 

Thông thường người dùng mới thường xuyên rời website của bạn hơn là những khách truy cập quay lại. Bởi vì họ không quen thuộc với thương hiệu của bạn.

 

10. Loại thiết bị

 

Bounce rate khác nhau giữa các thiết bị. Ví dụ nếu website của bạn không thân thiện với thiết bị di động thì traffic trên thiết bị di động vào website của bạn sẽ có bounce rate cao.

 

Làm sao để giảm Bounce rate?

 

Bước 1: Xác định nguyên nhân tỷ lệ thoát cao

 

Khi nhắc đến việc đo lường bounce rate thì Google Analytics là lựa chọn tuyệt vời. Bạn có thể theo dõi tỷ lệ thoát tổng thể của toàn bộ website cũng như cho từng trang riêng biệt.

 

Tuy nhiên, bạn cần phân tích sâu hơn để biết chính xác vì sao khách truy cập lại thoát ra. Kiểm tra bounce rate từ các góc độ khác nhau trên các báo cáo:

 

Audience overview (Tổng quan về đối tượng) để kiểm tra tỷ lệ thoát tổng thể của website

 

Channels Report (Báo cáo theo kênh) theo dõi tỷ lệ thoát cho từng kênh marketing hoạt động

 

All traffic report (Báo cáo lượng traffic) cho phép bạn so sánh tỷ lệ thoát cho từng nguồn / phương tiện

 

All pages report (Báo cáo tất cả các trang) cung cấp cho bạn chi tiết về tỷ lệ thoát của các trang riêng lẻ

 

Ngoài ra, hãy xem thêm những báo cáo khác trên Google Analytics để hiểu rõ thêm về bounce rate.

 

Cùng điểm qua 5 điểm cần lưu ý khi kiểm tra bounce rate

 

So sánh bounce rate tại những khoảng thời gian khác nhau.

 

Chọn khoảng thời gian mà bạn muốn so sánh và xem bounce rate thay đổi như thế nào theo thời gian.

 

Điều này khá là hữu ích khi bạn thay đổi một phần quan trọng trong website hoặc nội dung nào đó. Nhờ đó có thể đo lường những thay đổi đó ảnh hưởng đến bounce rate như thế nào.

 

Bounce rate là một chỉ số quan trọng nhưng nó không phải là tất cả. Nhưng nếu bounce rate quá cao thì bạn nên tìm hiểu sâu hơn và xác định xem website đang gặp vấn đề gì hoặc cần sửa chữa một phần nào đó.

 

Kiểm tra các khu vực như kênh của bạn, nguồn mang lại traffic, người dùng và thậm chí là mỗi một trang riêng lẻ. Điều này sẽ giúp bạn sớm phát hiện sự cố và khắc phục lập tức.

 

Kiểm tra bounce rate trên từng kênh tiếp thị

 

Báo cáo Chuyển đổi thể hiện bounce rate trên từng kênh tiếp thị.

 

Nó cho bạn biết kênh tiếp thị nào mang lại lượng traffic chất lượng nhất. Ví dụ lượng truy cập vào website của bạn từ một kênh khác tăng có bounce rate thấp nhất là 22,09%. Điều đó có nghĩa là người dùng đến từ kênh này phản hồi tốt với nội dung của bạn.

 

Đồng thời, lưu lượng truy cập đến từ quảng cáo hiển thị cũng có bounce rate cao (khoảng 68,7%). Điều này ảnh hưởng đến mục tiêu đã đề ra. Trong trường hợp này, bạn cũng nên kiểm tra xem quảng cáo có liên quan đến nội dung của bạn hay không.

 

Hoặc cũng có thể cần phải thay đổi nội dung hấp dẫn hơn để có được tỷ lệ chuyển đổi cao hơn.

 

Cũng có thể nghiên cứu sâu hơn các kênh tiếp thị theo nguồn/phương tiện

 

Nếu bounce rate ở các nguồn có sự khác biệt,bạn phải cải thiện nó. So sánh các nguồn có lưu lượng truy cập tốt với những nguồn có bounce rate cao. Sau đó hãy cố gắng tìm ra nguyên nhân và đưa ra giải pháp.

 

Theo dõi bounce rate trên các thiết bị / trình duyệt khác nhau

 

Google Analytics cho phép bạn theo dõi hiệu suất website dựa trên công nghệ mà khách truy cập dùng. Bạn nên theo dõi tỷ lệ thoát trên các thiết bị khác nhau.

 

Vào phần báo cáo Đối tượng trên Google Analytics và cuộn xuống phần Tổng quan về thiết bị di động để phân tích hiệu suất trên máy tính để bàn và thiết bị di động.

 

Nếu bạn thấy tỷ lệ thoát cao trên một số thiết bị nhất định, điều đó có nghĩa là người dùng trải nghiệm kém trên thiết bị đó. Nếu bounce rate trên thiết bị di động cao hơn nhiều so với trên máy tính bàn, bạn cần phải tối ưu hóa website của mình cho thiết bị di động.

 

Điều này đặc biệt quan trọng vì Google ưu tiên tính năng lập chỉ mục trên thiết bị di động. Do đó, việc tối ưu hóa kém cũng có thể ảnh hưởng đến SEO và thứ hạng website.

 

Theo dõi bounce rate cho các đối tượng khác nhau

   

Một khía cạnh khác mà bạn cần phân tích chính là những đối tượng khách hàng khác nhau phản hồi với website và nội dung của bạn như thế nào.

 

Bạn có thể vào báo cáo đối tượng và chọn Geo-> vị trí để xác định đối tượng khách hàng theo từng khu vực hoặc quốc gia.

 

Theo dõi tỷ lệ thoát của bạn ở các quốc gia khác nhau

 

Nếu khu vực nào đó có mức độ tương tác website của bạn thấp thì bạn nên tối ưu hóa nội dung để tạo dấu ấn đối với đối tượng khách hàng khu vực đó.

 

Bạn cũng nên xem phần Ngôn ngữ để kiểm tra bounce rate cho từng ngôn ngữ.

 

Bạn cũng có thể kiểm tra bounce rate dựa trên nhân khẩu học để xem từng nhóm tuổi hoặc giới tính phản ứng với website như thế nào.

 

Theo dõi bounce rate để đảm bảo đối tượng mục tiêu chính nhìn thấy nội dung phù hợp và có trải nghiệm người dùng tối ưu. Nhờ đó, bạn có thể tối đa hóa mức độ tương tác, tăng chuyển đổi và cả doanh thu.

 

Kiểm tra bounce rate của trang đích chính

 

Lưu ý cuối cùng chính là hãy kiểm tra hiệu suất của các trang đích chính. Vào phần báo cáo hành vi và cuộn xuống phần Nội dung website – > Phần chọn trang đích

 

Phân tích bounce rate của từng trang đích và xác định nguyên nhân tại sao người dùng lại không chuyển đổi. Có thể đặt ra những câu hỏi cho bản thân mình như:

 

Trang đích của bạn có liên quan không

 

Trải nghiệm người dùng có hấp dẫn không

 

Những Call-to-actions của bạn có nổi bật không và hấp dẫn không

 

Đã có hướng dẫn rõ ràng cho từng bước mà bạn muốn người dùng trải nghiệm

 

Điều hướng đến các trang khác trên website gặp khó khăn gì

 

Ngoài ra, bạn cũng nên xem Luồng hành vi để biết người dùng truy cập trang nào sau khi thoát ra khỏi trang đích của bạn.

 

Kiểm tra xem khách truy cập có đang đi đúng hướng như bạn mong muốn và các trang sau đó có được tối ưu hóa cho chuyển đổi hay không.

 

Khi đã phân tích và hiểu rõ được sự cố thông qua Google Analytics thì hãy đưa ra hướng khắc phục để giảm bounce rate của website.

   

Bước 2: Thủ thuật tối ưu bounce rate

 

Bounce rate cao chính là cản trở lớn ảnh hưởng đến sự thành công của chiến lược SEO. Bạn cần phân tích các khu vực khác nhau trên website và xác định nguyên nhân vấn đề.

 

Dưới đây là 17 cách hữu ích giúp bạn giảm bounce rate và tăng tỷ lệ chuyển đổi:

 

Kiểm tra xem bạn đã cấu hình Google Analytics (GA) đúng cách hay chưa

 

Nếu bạn không thiết lập GA đúng cách thì không thể nắm bắt được số lượt thoát ra của website. Điều này dẫn đến việc làm sai lệch kết quả và khiến bạn đọc sai bounce rate.

 

Có ba thứ bạn cần kiểm tra:

 

Mã theo dõi Google Analytics

 

Mục tiêu và các sự kiện

 

WordPress Plugins

 

Việc đầu tiên chính là kiểm tra xem bạn đã cài đặt đúng Google Analytics tracking code hay chưa.

 

Nếu bạn đang sử dụng WordPress thì nên kiểm tra Analytics plugin của bạn.

 

Bạn cũng có thể kiểm tra khu vực Quản trị của GA nếu khu vực đó đang nhận đưuọc traffic từ mã theo dõi của bạn.

 

Bạn phải chắc chắn rằng không có mã theo dõi GA nào trùng lặp. Vì vậy, hãy xem menu plugin và xác nhận rằng bạn chỉ cài đặt một Google Analytics plugin.

 

Cuối cùng, hãy kiểm tra phần Giao diện> Trình chỉnh sửa của bạn trong WP và đảm bảo rằng bạn chỉ có một mã theo dõi trong tệp header.php.

 

Nếu Mục tiêu không được cấu hình chính xác, Google Analytics sẽ không thể phát hiện nó. Kết quả là bạn sẽ thấy bounce rate cao hơn mức mong muốn. Vì vậy, hãy kiểm tra kỹ các mục tiêu của bạn để đảm bảo GA đang theo dõi tất cả các sự kiện quan trọng của bạn.

     

Cuối cùng, hãy kiểm tra các plugin khác để đảm bảo hoạt động của chính chúng không kích hoạt Google Analytics.

 

.2. Cải thiện khả năng đọc nội dung

 

Một lý do rất phổ biến khiến khách truy cập thoát ra là do nội dung của bạn khó đọc. Họ không đọc, chỉ lướt thoáng qua.

 

Nếu đoạn văn bản quá dài thì rất khó cho người đọc xem kỹ. Họ chỉ lướt qua và thậm chí không đọc cả những tiêu đề phụ của bài viết. Đừng đăng những bài quá dài khiến người đọc cảm thấy nhàm chán.

 

Khách truy cập sẽ không dành thời gian xem website của bạn mà làm những việc khác. Họ sẽ thoát ra và điều này khiến cho website của bạn không có chuyển đổi.

 

Hãy đưa ra những nội dung dễ đọc, cho phép người dùng lướt qua những nội dung chính và xác định được những nội dung quan trọng chỉ sau vài giây.

 

Các lưu ý khi bạn muốn tạo ra nội dung dễ đọc:

 

Sử dụng các tiêu đề phụ để tách các đoạn khác nhau trong bài viết

 

Viết các đoạn văn ngắn, súc tích và trọng tâm

 

Sử dụng các gạch đầu dòng để giải thích các bước, lợi ích hoặc các điểm quan trọng

 

Chèn hình ảnh, đồ họa và ảnh chụp màn hình phù hợp vào bài viết

 

Sử dụng ví dụ để giải thích các khái niệm khó

 

Chèn mục lục (có thể nhấp) vào phần trên cùng để giúp người dùng click vào những phần họ muốn xem

 

Đừng quên đặt một câu hỏi hấp dẫn ở cuối bài viết để mời gọi người dùng để lại bình luận hoặc chia sẻ.

 

Ngoài ra, bạn cũng có thể sử dụng chức năng Phân tích khả năng đọc trong Yoast SEO plugin để cải thiện cho website của mình.

 

Chỉ sử dụng các exit-intent popups

 

Các exit-intent popups chỉ hiển thị khi người dùng có ý định rời khỏi website. Nó là một công cụ tối ưu hóa chuyển đổi hiệu quả và là một trong những phần quan trọng trong chiến lược xây dựng danh sách.

   

Tuy nhiên, việc phụ thuộc quá nhiều vào chiến thuật này có thể dẫn đến những tác động tiêu cực. Quá nhiều popup bật nên có thể khiến trải nghiệm người dùng bị gián đoạn.

 

Và cuối cùng sẽ khiến người dùng thoát ra. Người dùng bị mất tập trung khi có quá nhiều popups bật lên và chiếm gần như toàn bộ màn hình.

 

Nếu khó để đóng các popup đó thì người dùng có xu hướng thoát khỏi website luôn.

 

Có Call-to-action hấp dẫn

 

Cần có call-to-action rõ ràng và thuyết phục trong mỗi trang trên website của bạn. Bất kể đó là trang chủ, trang đích hay trang sản phẩm của bạn. Nhờ đó, khách truy cập sẽ biết bạn muốn họ làm gì tiếp theo.

 

Tưởng chừng như đây là một điều đơn giản và hiển nhiên. Nhưng trên thực tế có tới 70% các website SMB đều thiếu call-to-action.

 

Và đó là lý do tại sao nhiều website của doanh nghiệp nhỏ có bounce rate cao.

 

Để giảm tỷ lệ thoát và tăng chuyển đổi, bạn cần có Call-to-action rõ ràng và dễ thực hiện. Thay vì để khách truy cập tự suy nghĩ họ sẽ phải làm gì thì hãy nhắc họ thực hiện hành động bằng một call-to-action rõ ràng. Một call-to-action tối ưu nên:

 

Nổi bật – đặt CTA ở những khu vực phía trên. Cũng có thể bỏ chúng vào những khu vực phía dưới miễn sao thấy hợp lý

 

Nổi bật – sử dụng những màu sắc tương phản và chữ in đậm

 

Có liên quan – nhắc người dùng thực hiện các bước tiếp theo

 

Rõ ràng – cho người dùng biết chính xác sau khi họ nhấp vào CTA thì điều gì sẽ xảy ra

 

Sử dụng những từ ngữ mang tính mệnh lệnh và thông báo cho người dùng biết họ phải làm gì tiếp theo

 

Bên cạnh đó, đừng khiến khách truy cập bị nhầm lẫn do bạn đặt quá nhiều CTA khác nhau trên cùng một trang. Điều này khiến cho họ khó quyết định nên chọn click vào cái nào. Do đó, khả năng cao là khách truy cập sẽ không nhấp vào bất kỳ CTA nào và thoát ra.

   

Thu hút đúng đối tượng bằng các từ khóa mục tiêu

 

Một nguyên nhân quan trọng nữa khiến bounce rate cao là do bạn không nhắm đúng đối tượng mục tiêu. Bạn có nhiều khách truy cập, nhưng lượng traffic lại thấp và không nhận được nhiều tương tác. Điều này ảnh hưởng đến sự chuyển đổi.

 

Ngay cả khi nội dung và trải nghiệm người dùng tốt nhưng bạn lại nhắm sai đối tượng mục tiêu. Thì bạn sẽ không nhận được bất cứ phản hồi tích cực nào.

 

Các từ khóa có giá trị cao sẽ hỗ trợ trong việc tạo nội dung chuyên sâu và khách truy cập cũng thích dành nhiều thời gian hơn để đọc. Họ ở lại trên website của bạn càng lâu thì khả năng chuyển đổi càng tăng.

 

Việc tạo nội dung hấp dẫn xung quanh các từ khóa chất lượng cũng sẽ thu hút nhiều liên kết trỏ về. Nhờ đó, Google sẽ đánh giá cao và tin tưởng vào website của bạn hơn. Lựa chọn các từ khóa có giá trị cao để xây dựng nội dung. Nhờ đó, website của bạn chắc chắn sẽ thu hút được đúng loại khách truy cập.

 

Tạo nội dung phù hợp – tập trung vào mục đích của người dùng

 

Nếu bạn nhắm đúng mục tiêu đối tượng nhưng họ vẫn thoát ra nhanh chóng khi vào website. Điều này chứng tỏ nội dung của bạn chưa phù hợp hoặc thiếu so với nhu cầu của người dùng. Do đó, các trang và nội dung phải cực kỳ liên quan đến truy vấn của người dùng.

 

Một nguyên nhân khác khiến bounce rate cao chính là không hiểu mục đích của người dùng. Họ đang tìm kiếm các loại nội dung khác nhau tùy thuộc vào mức độ kiến thức về sản phẩm đó.

 

Có bốn loại mục đích riêng biệt của người dùng:

 

Thông tin

 

Điều hướng

 

Điều tra thương mại

 

Giao dịch

       

Tối ưu hóa website của bạn thân thiện với thiết bị di động

 

Lưu lượng truy cập từ thiết bị di động là rất quan trọng. Thực tế là hơn 57% lưu lượng truy cập Internet đến từ thiết bị di động. Và con số này càng ngày càng tăng lên.

 

Hãy sử dụng công cụ kiểm tra tính thân thiện với thiết bị di động khi bạn nhận thấy bounce rate trên thiết bị di động cao. Nếu website của bạn không thân thiện với thiết bị di động thì bạn cần tối ưu nó.

 

Cuối cùng, có rất nhiều WordPress plugin có thể cải thiện trải nghiệm di động của người dùng như:

 

Jetpack

 

WP Touch

 

WordPress Mobile Pack

 

WP Mobile Menu

 

Max Mega Menu

 

Ngoài ra, để giảm bounce rate, bạn nên kiểm tra BrowserStack nếu website của bạn tương thích với tất cả các trình duyệt phổ biến mà khách truy cập đang sử dụng.

 

Tăng tốc độ website

 

Người dùng mong đợi sẽ tải website chỉ trong vòng khoảng 2 giây hoặc ít hơn. Khi phải chờ đợi quá lâu họ sẽ thoát ra và vào website của đối thủ. Do đó, các website có tốc độ tải chậm có nguy cơ mất chuyển đổi.

 

Google cũng đánh giá tốc độ tải trang là một trong những tiêu chí đánh giá xếp hạng. Do đó, Google sẽ đẩy các website tải chậm xuống vị trí thấp trong bảng kết quả tìm kiếm.

 

Bạn có thể dùng các công cụ miễn phí như Page Speed ​​Insights và GTMetrix. Để kiểm tra tốc độ tải website của mình.

 

Kể cả khi bounce rate cao thì bạn cũng nên tối ưu hóa tốc độ tải website. Vì nó giúp bounce rate của website của bạn giữ vững hoặc có thể giảm hơn nữa.

 

Dịch website ra nhiều thứ tiếng

 

Nếu đối tượng khách hàng của bạn là khách quốc tế thì website của bạn nên có nhiều hơn một ngôn ngữ. Thậm chí, có nhiều website được bản địa hóa bằng ngôn ngữ mẹ đẻ của họ.

 

Bạn có thể sử dụng một WordPress plugin như WPML để nâng cao trải nghiệm người dùng và dịch website của bạn cho đối tượng đa ngôn ngữ.

 

Khi người dùng xem website của bạn bằng ngôn ngữ chính của họ, họ sẽ ở lại lâu và có thể có khả năng chuyển đổi.

 

Tối ưu hóa cấu trúc liên kết nội bộ của bạn

 

Sử dụng liên kết nội bộ có thể giúp giảm bounce rate. Chúng giúp cho bạn dễ dàng kết nối các phần nội dung có liên quan với nhau.

 

Nên đưa những liên kết nội bộ vào những vị trí có liên quan đến nội dung. Người dùng không phải tìm kiếm thêm thông tin gì. Mọi thứ đều hiện ra sau một cú click chuột.

 

Nhưng liên kết nội bộ này không những giúp giảm bounce rate mà còn giúp các bot của Google thu thập dữ liệu và khám phá các trang trên website.

 

Thế những bạn nên sử dụng liên kết nội bộ cho những nội dung liên quan. Nếu không thì sẽ khiến người đọc cảm thấy những nội dung đó là spam và quyết định thoát khỏi trang.

 

Bạn có thể sử dụng Yoast SEO Premium để tìm nội dung liên quan trên website của mình. Rồi sau đó sử dụng các liên kết nội bộ trong những trang đó.

 

Đặt các external links để mở trong một tab mới

 

Liên kết với các external links là một cách làm cá phổ biến và mang lại hiệu quả. Tuy nhiên, để tối ưu hóa trải nghiệm người dùng, bạn nên mở chúng trong một tab mới

 

Rất dễ để đặt các external links để mở một tab mới trong WordPress

 

Ngoài ra, bạn có thể cài đặt một plugin miễn phí như WP External Links và tránh những rắc rối khi đặt từng liên kết để mở trong tab mới.

 

Thêm các bài viết liên quan

 

Bằng việc thêm các bài đăng liên quan, khách truy cập sẽ có thể khám phá nhiều nội dung của bạn.

 

Bạn có thể cho hiển thị những bài đăng có liên quan trong thanh bên của website hoặc phía cuối các bài viết. Điều này giúp tăng khả năng tìm kiếm các bài viết liên quan khi người dùng đọc xong một trang nào đó.

 

Hãy cẩn thận với các quảng cáo, nội dung tự động phát và những thứ gây phiền phức khác

 

Nhiều website dựa vào quảng cáo để có doanh thu. Tuy nhiên, người dùng cảm thấy khó chịu hoặc bị gián đoạn trải nghiệm khi thấy quảng cáo. Điều này dẫn đến bounce rate cao.

 

65% người dùng sẽ chặn các website có quá nhiều quảng cáo khỏi kết quả tìm kiếm. Càng ngày càng có nhiều người sử dụng trình chặn quảng cáo.

 

A/B test sẽ kiểm tra bounce rate của bạn để tìm ra giải pháp tốt nhất để bạn vừa có doanh thu từ quảng cáo vừa giúp người dùng có trải nghiệm tốt và không bị phân tâm.

 

Thể hiện sự tín nhiệm bằng các tín hiệu tin cậy và bảo mật

 

Nếu website đáng tin cậy, khách hàng sẽ cảm thấy bớt lo lắng khi mua hàng hoặc giao dịch thanh toán online. Khi khách hàng đã có lòng tin thì khả năng họ thoát ra nhanh chóng sau khi vào website là rất thấp.

 

Sử dụng chứng chỉ SSL để nâng cao uy tín. Nếu đủ tin tưởng, nó sẽ cấp huy huy hiệu HTTPS bên cạnh URL trang web của bạn. Nhờ đó, khách hàng cũng sex an tâm hơn khi đọc thông tin trên website của bạn.

 

Làm cho website dễ điều hướng

 

Nhầm lẫn trong lúc điều hướng cũng là một lý do khiến bounce rate cao.

 

Menu điều hướng và CTA là những phần quan trọng trong việc tối ưu hóa bounce rate.Menu giúp người dùng hiểu cấu trúc website và vị trí hiện tại của họ trên website.

 

Điều hướng được tối ưu có nghĩa là phải điều hướng người dùng tới những trang quan trọng khác và người dùng nên nhấp vào ở đâu.

 

Bạn có thể sử dụng các công cụ như HotJar và CrazyEgg để theo dõi hành vi của người dùng. Xem khu vực nào trên website nhận được nhiều tương tác nhất và người dùng dừng lại lâu nhất ở phần nào.

 

Tương tự, bạn có thể thiết lập Event Tracking trong Google Analytics cho từng phần trong website.

 

Giảm các liên kết hỏng

 

Các liên kết hỏng cũng là nguyên nhân khiến nhiều người thoát khỏi website.

 

Không thể tránh được việc trên website của bạn sẽ có nhiều liên kết hỏng. Tuy nhiên,bạn cần phải giới hạn số lượng và nâng cao UX của mình.

 

Bạn có thể sử dụng báo cáo lỗi thu thập thông tin của Google Search Console để tìm các liên kết hỏng trên website.

 

Khi bạn đã xác định được các liên kết hỏng, bạn nên sửa chữa chúng như sau:

 

Thêm chuyển hướng

 

Thay thế liên kết

 

Xóa nó hoàn toàn

 

Có một trang bị lỗi 404 hữu ích

 

Mục đích của trang lỗi 404 là ngăn người dùng thoát ra bằng cách cung cấp cho họ thông tin liên quan và giúp họ điều hướng đến các trang khác đang hoạt động bình thường.

 

Tuy nhiên, bạn nên cung cấp một hộp tìm kiếm để người dùng có thể tìm đến các nội dung trên website. Bạn có thể thêm các liên kết tới các trang:

 

Trang chủ

 

Hỗ trợ

 

Trang liên hệ với chúng tôi

 

Các trang thay thế

 

Quay lại trang trước,…

 

Kết luận

 

Bounce rate là số liệu quan trọng vì nó nó là thước đo chiến lược marketing, mức độ và trải nghiệm của người dùng. Hãy luôn theo dõi bounce rate liên tục để đảm bảo rằng bạn kiểm soát được tỷ lệ này.

 

Bounce rate cao sẽ ảnh hưởng đến tỷ lệ chuyển đổi và thậm chí ảnh hưởng đến hiệu quả của SEO.

 

Thông thường bounce rate cao sẽ có ảnh hưởng tiêu cực đến website. Nhưng trong một số trường hợp nhất định, điều đó là khá bình thường và hợp lý.

 

Để đảm bảo chính xác, bạn nên tham khảo bounce rate với các chỉ số khác, chẳng hạn như thời gian ở lại trên website của bạn. Điều này giúp bạn nhận định được vấn đề của trang web của mình.

 

Hy vọng qua bài viết này, bạn có thêm kiến thức về bounce rate và áp dụng nó vào chiến lược SEO của mình. Hãy sử dụng những hướng dẫn nêu trên để làm giảm bounce rate và tăng tỷ lệ chuyển đổi.

         

Bài viết Bounce rate là gì? Bounce rate bao nhiêu là tốt và Cách tối ưu mới nhất 2020 thuộc quyền sở hữu của FIEX Marketing - được viết bởi Thu Ho.

 

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Nonprofit organizations have tough jobs. They’re busy saving the world one creative idea at a time and often have few resources to devote to developing or managing a digital strategy.

 

Through all the work we do – consulting, training, and blogging – we want to help demystify digital marketing and empower teams to do make efficient strategy decisions so they can spend time promoting good in the world. Our community outreach efforts range from give-back days, fundraising, and perhaps our favorite – sharing information with local organizations and nonprofits about our specialty areas. Learn how a few quick-hitting digital marketing wins could set up your organization for similar success.

 

Four Hours of Learning, Questions and Discussion

 

A few weeks ago, we invited 412FoodRescue to our offices for a half-day digital training session. We shared information about SEO, Paid Search and Google Analytics. Our goal was to equip the nonprofit team with best practices and provide quick wins to support their ever-expanding mission.

 

Having an in-person training allowed for a day that was about collaboration and team brainstorming instead of a one-sided lecture. As Becca from 412FoodRescue noted, “It was great to have an open learning environment where we could jump in and ask any question we needed.”

 

How 412FoodRescue Helps Pittsburghers

 

412FoodRescue is a 3-year old start-up that began–as the name suggests–in the “412”: Pittsburgh, PA.

 

Their business model is simple, yet so effective.

 

They partner with local businesses like grocery stores and restaurants to “rescue” surplus food that’s about to go to waste. When they identify an over-abundance of food, they leverage their network of 1,300+ local volunteers to complete same-day deliveries. This is coordinated through their app where volunteers receive real-time notifications when there’s a local delivery in their area.

 

Think of it as Uber for browning bananas!

 

Since 2015, 412FoodRescue’s volunteers have rescued 3.3 million pounds of food, generating 2.8 million meals. Their app is gaining national attention and they’re looking to roll out their business model to other cities. Some of our employees are food rescue-ers, so it became a cause we wanted to contribute to digitally. If you’re in the Pittsburgh area, you can sign up for their volunteer opportunities, too.

 

Optimizing Your Site to Find Volunteers

 

We began the day with SEO, sharing tips for writing unique, tightly focused title tags, meta descriptions and H1s. The goal of these fields is to reflect a page’s theme. With a little keyword research, we work-shopped writing title tags and meta descriptions for a few of their key pages.

 

Their site scored a 70/100 on our 13 question, “Mini SEO Checklist”, which is a great score, so we spent time improving their on-page tags instead of delving into advanced technical items.

 

After using Google’s Keyword Planner, The “Volunteer” page changed to “Volunteer Opportunities” and the meta description was refreshed to include a stronger call to action. When we took a look at Google Search Console, we saw their CSA program–lovingly dubbed, “Ugly CSA”–actually had search demand. We added “in Pittsburgh” to help the title be more locally relevant.

 

It’s these small changes that can make a huge difference to a nonprofit site. Especially when there’s a critical need to be focused locally.

 

As a next step, the team plans to update metadata for their top 15 pages and think of future content opportunities as they conduct keyword research.

 

Does your business have a few key pages that could benefit from a little keyword research and some data analysis? Start small by taking cues from Google Search Console and optimizing pages by incorporating the keywords that users are already typing in to get to your pages.

 

Reaching a Larger Audience with Google Grants

 

Next up was paid search.

 

The team was curious to learn about creating better campaigns. Their agency had set up a Google AdWords Express account a few months ago, but we encouraged them to change their account to a “typical” Google Ads account and to sign up for a Google Grants account for additional bidding options, better management tools, and more detailed insights.

 

With a monthly Grants budget of $10,000, we found they could amplify their coverage by expanding their campaigns, defining important goals, choosing audience targeting and experimenting with ad formats. Having this capability will significantly change the way 412FoodRescue communicates with Pittsburghers via advertising.

 

Get Free Advertising For Your Nonprofit with Google Grants

 

By: Heather Post

Published: June 1, 2017

 

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Together, we outlined a search campaign designed to encourage people in the Pittsburgh area to volunteer. We chose keywords, wrote ad copy and decided on the best targeting to get their ads in front of the right people.

 

The team was also excited to learn about remarketing opportunities that would allow them to communicate a different message to people who had already been to their site and had shown interest in their app. This option will be a quick win, especially in the volunteering space.

 

To complete the paid search portion of the training, we provided a template report in Data Studio to help 412 Food Rescue quickly analyze their Google Ads data to facilitate future marketing and advertising decisions.

 

Take a minute to think about what relevant ad copy might look like for your users. Are you trying to rally an army of volunteers or drum up additional donations? Crafting ad copy to speak to each group of users and applying the targeting options in Google Ads can ensure you’re delivering appropriate advertising.

 

Seeing the Big Picture with Google Analytics

 

We closed the day with an overview of Google Analytics. We saved the most complicated, most detailed project for last.

 

The goal here was to really empower the team on where to begin with their overall analytics strategy and what resources are available to learn more about GA. We provided them with a customized list of “homework” items to help plan out their overall analytics solution and links to great resources to learn how to accomplish those tasks.

We started with a discussion of 412FoodRescue’s business objectives and how to define them. Their goals revolve around engagement, user interactions, and downloading the app to become a Food Rescuer. To plan out your own strategy, check out Sam’s amazing post A Simple Start to a Powerful Analytics Strategy.

 

From there we went into the importance of a solid foundation and taking advantage of everything there is to offer out of the box within GA. We provided some recommendation of things to enable and update before starting to implement more customized features. For example, filtering out extra query parameter and setting up site search.

 

The true power of analytics comes from customization, your needs are different from the needs of the person next door; it’s impossible for Google to make an all-encompassing solution. Events and custom dimensions are the easiest tools to unlock more in-depth insights for your site or app. We walked through the site and talked about important event to start tracking now, such as clicks on download the app.

 

Finally, we ran through the Google Analytics interface together – answering reporting questions, showing the team our go-to reports, and making quick easy updates to their settings. One quick change we made was setting up a test view or making updates to filters.

 

Applying These Tactics to Your Nonprofit

 

Digital marketing can be overwhelming, but it can be approachable! The first step, like learning any new skill, is making it a priority.

 

As 412FoodRescue’s CEO and co-founder Leah Lizarondo noted, “We learned so much from our session and also learned that there is so much more to sink our teeth into. “

 

“We learned so much from our session and also learned that there is so much more to sink our teeth into. “

 

Leah Lizarondo

CEO & Co-Founder, 412FoodRescue

 

Setting aside time for keyword research and analyzing your existing site data can help you focus your marketing efforts and make sure you’re maximizing your limited resources.

 

Even a few hours can make a big impact. This is especially true for smaller organizations like nonprofits where time is valuable and resources are scarce. Our advice is to start small and scale what works.

 

Below are a few quick wins that you can apply to up your digital marketing:

 

Conduct keyword research for each page to determine a priority term. Write an optimized title tag and meta description centered around that term. Ensure you’re using your full character limit and include a descriptive, compelling call-to-action. Think about how your audiences might search, from volunteers to donors for those researching about your mission. Learn how to write effective title tags.

 

Write compelling ad copy for target audiences. Use compelling call-to-action verbs to active your audience. Terms like “Volunteer,” “Donate,” “Learn,” or “Help” can speak to the specific audiences you’re targeting. For ideas, view our call-to-action cheat sheet.

 

Define and implement event tracking. The standard metrics that come with an analytics install are great, but to get in-depth knowledge of your users implement customizations like events. Check out our event naming post to understand best practices for event tracking.

 

Apply for a Google Ad Grant. If you are an eligible nonprofit, a Google Grant can go a long way in helping create awareness for your cause.

 

Our team here at Lunametrics–Kristina, Megan and Jayna–so enjoyed our morning with 412FoodRescue. Our one regret is that the day ended too soon! We could have brainstormed for another couple hours.

 

Leah, Sara and Becca are a team of tenacious learners with a passion to end food insecurity in Pittsburgh and we’re happy that we could be a small part of 412FoodRescue’s digital journey. We can’t wait to see what they’ll dream up next!

 

Local to Pittsburgh? Learn more about 412FoodRescue and join their mission to end food insecurity in our communities and neighborhoods.

 

The post A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing appeared first on LunaMetrics.

 

A Day with 412FoodRescue: Tips for Managing Nonprofit Digital Marketing syndicated from edkentmediapage.wordpress.com/