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Your Medium has a flavour | by Tom Purves
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Your Medium has a flavour

These are two exterior walls. They serve (roughly) the same physical purpose. They live across the street. 52nd street if I remember.


B) is the north side of the brand new redesign of the the NYC MoMA

A) is another building of another century facing it across the street. Right across the street.


They have a different flavour. In general, all media have a flavour.


By it's flavour I mean the medium's idiosyncrasies, it's accidental memes of little common details, you might call it it's character. How often do we choose a medium based on it's flavour? how often do flavours choose us?


Does the character of our age choose our mediums, or do our mediums determine the character of our age?


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Uploaded on June 20, 2007